home Calculators The best teasers. What is a teaser network

The best teasers. What is a teaser network

Many years ago, I negotiated with a person who created a single information product (from the series “how to earn a couple of million rubles in a couple of days”), set up an auto-webinar for it and sold it using advertising on teaser networks.

Do you know his monthly salary? 200-300 thousand rubles per month 5 years ago. Space money.

Especially considering that he didn’t really understand the setup. So what is teaser advertising and how does it apply to classic business?

A lot of money

Was quite famous product- monastery tea. The daily sales turnover of such tea reached several million rubles per day from one advertiser.

In addition, there are all sorts of glowing headphones, dietary supplements, online casinos and other near-legalities that are extremely difficult to advertise using contextual and targeted advertising (since it is simply prohibited).

And there are also products of ordinary businesses that also need sales, but more on that later.

On the other hand (relative to those who want to sell), there are various sites (sometimes not even legal) that want to make money by advertising.

These could be online cinemas, sites with torrents or entertainment content.

In other words, sites in different topics with a huge number of people who need to be monetized somehow to return the investment.

And when we know the main players of our topic - the businessman and the site owner, then we can introduce basic definitions for further communication in the same language.

Teaser- announcement. Comes from the English “teaser” - to bully, tease.

Teaser network- an intermediary (service/site) who makes money by connecting and legitimizing the relationship between the advertiser and the owner (webmaster) of the site being visited.

Offer - the product itself that the ad refers to. Comes from the English “offer” - to offer. Most often, the offer is located on the website to further capture the contact.

Practice for regular business

In order not to feed you breakfast and not promise “Maldives with a 5+ star hotel on the seashore with white sand for 15,000 rubles for two,” I’ll get straight to the point.

Namely, are these networks suitable for an ordinary small business that sells pies, clothes, nails or provides personal care services, installation plastic windows, custom-made furniture, etc..

My immediate answer is NO! More precisely, this will suit very, very few people.

Due to the fact that it is not a teaser, there is no way to target a specific audience. You will bomb sparrows with a cannon.

Of course, if you have a mass market, and besides, clients all over Russia, then you can try placing teaser advertising.

After all, in this way it is really possible to capture the attention of almost all the people of our country. But I repeat, everyone - this means everyone: grandmothers, schoolchildren, businessmen, and athletes.

But further settings leave much to be desired. To confirm my words, a screenshot from the control panel of one of the leading networks:

Control Panel

Features of teaser advertising

But not everything is as bad as I say. There are a lot of stories on the Internet about how people make money from teaser advertising.

After all, it has very good advantages, which cover the disadvantages. Therefore, I hasten to tell you about them as soon as possible.

Pay per click. Complete likeness. The advertiser only pays per click on his ad. If it is good and the CTR is high, the click is cheaper; if it is bad, the cost of the click is higher.
Small investment. For example, in the field of “Real Estate” the cost of a click in teaser networks rarely exceeds 7 rubles, while in contextual advertising this figure will rarely be below 50.
Easy to set up. Launching such a network is not difficult, since there are not many settings. All networks provide a rather primitive interface with a small number of buttons.
Big . The main and bold plus. One of the largest teaser platforms in RuNet sells more than 1,000,000,000 impressions per day. And there are more than a dozen such sites and partner sites, as a rule, do not overlap.

But like any medal, there is back side. In our case, there are pros and cons, which for many may be critical to start attracting clients in this way.

Not suitable for narrow specialization. When narrow you will most work idle, as advertising will be shown to everyone.
They don't buy expensive products well. For implementation major transactions, you need to build relationships. In the case of teaser advertising, all actions usually occur impulsively - “Saw - clicked - went to the site - ordered.”
It's difficult to find the target audience. This is the eternal question of a good marketer - where to find my clients, but when creating teaser advertising, you don’t have to think about this too much, since you will still be showing the advertisement to everyone.
A large number of “dead traffic”. Nowadays there is huge competition among sites. Therefore, it’s not easy to get promoted. Therefore, sites go to all sorts of tricks and attract bots to their site, which are a good use of your budget.

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Advertising

The first thing I did when I learned about the existence of this type of advertising was the question: “Which site should I go to to place a teaser advertisement?”

The answer was unexpected for me then. But you already know everything perfectly well.

Video advertising

News article. There are 2 types. Like an ordinary advertising article in its truest sense. And an article-gasket. This is more difficult.

This is done if your product is not allowed through decent teaser sites. That is, first the teaser ad redirects to a news article, by clicking on which you are redirected to the site with the product.

And also, for development, you need to know that it is possible to customize a teaser format not in the classical sense.

Namely, so that a person gets to your website by clicking not on a banner, but by clicking anywhere on the webmaster’s website.

ClickUnder

But these are dubious methods for classical business, since they are very similar to, only in a different era.

A small life hack

And finally, a little life hack for you. If you don’t know how to create an attractive (high-conversion) teaser, then usually on the Internet this is done according to the following scheme:

You create about 50 different creatives with different images and different texts;
You launch them for testing;
Select 1-3 with the highest CTR;
You leave them for work.

Or you can go this way. Most advertising platforms, especially the largest ones, contain so-called “teaser showcases”.

That is, a list of teasers that are currently performing best (showing good click-through rates and CTR).

Therefore, all you need is to choose a suitable ad for yourself and improve it. An example of such a teaser showcase is www.marketgid.com/bestsellers.html

Briefly about the main thing

Provided that there are also contextual, targeted, and dozens of other channels for attracting customers. In addition, knowing the readers of our blog, I am sure that your product is not for everyone, but has a specific target audience.

But if you have a fairly inexpensive product and the decision is made on impulse, I would recommend experimenting.

Firstly, you can very cheaply attract an audience you haven’t focused on before, and secondly, you will increase the recognition of your company.

And almost all residents of the city fall under it. For example, if you are developers of a large residential complex. Then why not tell everyone in your city about it? Moreover, it is much cheaper to do it than you think.

Lifehack. If you decide to run advertising in teaser networks, I recommend the Getuniq service for replenishing budgets. Passing moderation is faster and easier. And a good bonus when replenishing your advertising budget.

In this article, you will learn 5 specific ways to make money in teaser networks, as well as what distinguishes effective teaser advertising from campaigns to drain money on the Internet.

A to Z Guide to Teaser Advertising
The main questions for beginners that should be asked before the start of an advertising campaign
Summary table of teaser networks
Which teaser networks should you start with?
6 popular advertising formats in teaser networks that are worth paying attention to
The coolest ways to make money on teaser networks
How to get clients from teaser networks from 30 kopecks per click and profitably monetize cheap traffic

A to Z Guide to Teaser Advertising

5 reasons to advertise cheaply on a million sites in a couple of clicks

Benefit No. 1 - a lot of traffic and a large audience reach, for example, in only one advertising network MarketGid receives approximately 4 billion ad teaser impressions every day.

Benefit No. 2 - cheap visitors(the cost of transitions in teaser networks can easily be less than 1-2 rubles per visitor). For example, in the same targeted advertising on VKontakte, the average cost per click is more than 10 rubles and is constantly growing.

Benefit No. 3 - a large selection of teaser networks who specialize in various types traffic (news, product, entertainment, real estate, etc.)

Benefit #4 - easy setup. To target the selected audience and create an ad, you don’t need to be an advanced technical specialist or designer.

Benefit No. 5 - you can earn money in teaser networks

5 models of earning money from teaser advertising

CPA affiliates and earnings in CPA networks
Lead generation with payment for subscribers, leads, applications
Sale physical goods through single-page sites and business with China
Lead generation and applications for your business

How not to blow the budget

There is a LOT of slag and garbage sites in teaser networks, and if, for example, in the same targeted advertising on VKontakte or in contextual advertising on Yandex Direct, success depends mainly on the selected audience (targeting) and creativity, then teasers add a third component - traffic quality (click-through, bot traffic and trash sites).

Where does low-quality traffic come from and how to deal with it

The main questions for beginners that should be asked before the start of an advertising campaign

How to start an advertising campaign in teaser networks with a budget of 3,000 rubles

Therefore, before starting a teaser advertising campaign, you must definitely give yourself an answer to a few important questions:

what are the goals of the advertising campaign - calls / applications / site visitors / sales;
in which networks will we advertise?
what is the budget for starting (test, spill) + daily budget
How conversions will be tracked.

What sells well on teaser networks

Most often, customers who actively use teaser networks are people in the age range from 16 to 35 years. According to statistics, 22% of all sales on the Internet are Cell phones and accessories for them.

Other top-selling products in this manner include laptops, perfumes, electronic media, books, household appliances, clothes, souvenirs, hand made products.

What I think about Daniel Partner's course - Teaser advertising from A to Z

Once upon a time at that same “Infoliders” conference I met Daniel Partner and his approach to traffic, that day I slept poorly and completely rewrote my approach to traffic and advertising. By the way, in this video I’m also in the audience (whoever sees + plus for karma :)

Therefore, it’s great that there is a course that allows you to competently (!) pump out a ton of traffic from teasers for pennies (watch the video):

How much does a click cost on teaser networks?

Most teaser networks on the Runet are characterized by a relatively low cost of clicks, which can usually range from 0.5 to 6 rubles. Among the most inexpensive categories are politics and news, but for goods, real estate, and various services you will have to pay more - up to 10 rubles for each click.

How much can you earn from 1000 clicks on teaser advertising?

How long does an offer live on teaser networks?

Summary table of teaser networks

Teaser networks with the maximum number of ads serve as the main source of traffic, and therefore are most useful to users:

Which teaser networks should you start with?

For advertisers, the most profitable ones are those resources that provide a lot of traffic, while offering not the most high price per click or other action. There are bots in all networks, so the operating algorithm will be similar everywhere.

The larger the network, the more bots and scammers there are. MarketGid is especially guilty of this (be prepared to spend 10-15 pieces to find normal sites), but they allow you to create your own white and black lists of sites, unlike the same DirecAdvert network, which beat themselves in the chest that they don’t have bots, but Black and white lists of sites are not allowed to be created.

The purpose of the test is not only to find garbage traffic, but also to discard good sites that do not have yours. target audience.

Here are some examples of teaser networks to get you started:

Direct/ADVERT, is one of the three most successful teaser networks, at least on the RuNet. It features convenient service, good prices and transparent visitor statistics. According to published data, the number of users is more than 15 million people per month;
MarketGrid, is also a network that provides open statistics. The number of partner sites is more than 12 thousand, and the cost of transition is from 55 kopecks. and higher;
Kadam, there is a lot of traffic, bots too, work according to the classic scheme - spilled, made lists of sites and turned on the gun, turn off creatives and sites every day and upload new ones so that the old ones do not burn out.
TeaserNet— the network has a low price for each click. Provides statistical data that allows you to objectively assess the performance of companies;
VisitWeb, Adlabs, RedTram, Gods and other resources- these are all networks that deserve attention from those interested in teaser programs.

By setting up a campaign once, you will receive your own traffic flow, which will generate new sales every day

In a word, we have so far seen in theory how profitable it can be to work with teaser networks and promote your products in them.

6 popular advertising formats in teaser networks that are worth paying attention to

Teasers- picture + text (most popular format) - classic and most popular advertising format
Banners- all advertising is shown as a picture of standard banner sizes, there is no text. Most often used in the pay-per-impression model, webmasters put them on login pages to earn more. You can achieve very cheap clicks if you work on banners and traffic cleaning.
Clickunder/Pop under- the user clicks on a link on the site, a new window opens with necessary information, and in the existing window the user is redirected to the advertised page. The main advantage is very, very cheap traffic, if you can make a white list, you’ll think you’ve found a goldmine
contextual advertising- a type of teaser without a picture, basically it’s a title + description without a picture.
Mobile formats- many different options from pop-up blocks at the bottom to full screen splash screens
Retargeting- no longer even an advertising format, but a way of targeting an audience of people who have fulfilled a certain condition - they visited the site, subscribed, put the product in the cart, etc.

The coolest ways to make money on teaser networks

To answer this question, you need to understand where to send cheap traffic? A large number of people visit websites, search for information, read news, and so on.

Earning money from traffic arbitrage in CPA networks

Registered
Placed an order (including cash on delivery)
Confirmed the order to the call center operator
and so on

Another plus is transparency for each participant. Masters who practice this technique professionally began to be called arbitrageurs, and the advertising process itself became traffic arbitration.

In fact, you buy traffic cheaply and transfer the traffic to a CPA affiliate in which the paid action takes place, the only task is to make it a plus so that advertising costs do not exceed profits.

Traffic arbitrage for affiliate programs in the information business

The very concept of information business, or information product, implies the sale of any information. An example could be articles or books, training courses.

You can create and attract such traffic yourself, or you can use it with the help of partners. Nowadays this niche is relatively little explored, and the number good offers not that big.

As one example of an affiliate program with daily payments, I recommend general affiliate program Territories of Investment and Project Lifehacker

Affiliate programs allow participants to sell their products and receive commissions, which can reach 30 or even 40% of the purchase price.

Lead generation in teaser networks

Lead generation— a pay-per-lead advertising model (a type of CPA), actually a close model, only the party receiving the traffic is not the CPA network, but an individual advertiser, who himself evaluates the quality of the traffic and pays the webmaster.

Look detailed video about this model:

Read also Lead generation - 5 schemes for making money selling leads

Selling Chinese goods on one-page websites

Here you can use the dropshipping method to the fullest, that is, sell products without investing your own funds in the purchase of goods.

The task is to find a supplier and create a really working online store based on a one-page website. The buyer will go to your resource and place an order, which you order from the Chinese supplier in exactly the same way. The difference in price (margin) will be your income.

At the same time, most business processes (payment, product returns, delivery, etc.) will continue to be the responsibility of the supplier. Those who are interested in learning more can watch a free online master class on the topic “Commodity Business for a Million” Comprehensive information on how to sell goods on the Internet.

Selling your own products

Creating an online store will inevitably lead to the need to create and advertising company to attract potential buyers, especially at first.

Before launching advertising, it is important to install an analytical system - it will help to obtain data on what quality of traffic needs to be purchased. However, in the case of online stores selling their own products, it is necessary to constantly monitor the conversion so as not to waste money on advertising in the future.

How to get clients from teaser networks from 30 kopecks per click and profitably monetize cheap traffic

For those readers who still have questions, we recommend watching the video:

Thus, teaser advertising is a young and promising advertising format, the main strength of which lies in the information and news component. It contains intrigue that arouses the consumer’s interest and forces him to follow the required link.

This article stems from a genuine complaint about people plastering their sites with terrible advertising. Sometimes, while surfing the Internet and visiting sites without censorship or sense of taste, hung with low-quality teaser advertising, you involuntarily recall the main characters of the film “Fear and Loathing in Las Vegas.” What state of consciousness do you need to be in to allow yourself to ruin our beloved Internet like that?

But someone makes this advertisement, other people skip it, and still others click on it. It turns out that this is our common problem. But has it always been like this? And were the “teasers” originally intended to be such ugly Frankensteins that leave scars in the minds of Internet users? Not at all. The example above is an example of how it shouldn't be. Below are examples of what teasers should be like.

Or in the classical plane of online advertising.

Unlike the first example, the last two are engaging and relevant. Isn't it better for webmasters to cover their website neatly and tastefully with only those advertising blocks that will look good on it? It's good for your karma, and it's certainly good for your visitors. Plus, this way you don’t risk getting caught by filters. search engines. For example, back in January 2014.

Which teaser network should a webmaster choose?

The purpose of this article is not to criticize or denigrate the largest teaser networks that trade in distributing ugly advertising. We already know very well “who is who.” Rather, I would like to show which teaser networks are best to work in so as not to be afraid of appearance of your website after placing advertising blocks.

I bring to your attention a kind of TOP-3 of the best teaser networks on the Runet with news and product traffic for 2016. Of course, this is a subjective rating, but the list includes really high-quality teaser networks. Advertising sites are located in a random order, so you don’t have to pay attention to places in the top.

News teaser networks:

partner.lentainform.com – they have good program traffic exchange, which ensures growth of the audience and engagement of the client’s website. Partners include Segodnya, TSN, Novoye Vremya, Elle.ua.
autoteaser.ru is a teaser network with a narrow focus, but the client receives on the site those advertising blocks that fully correspond to the theme of the site. Aimed at car website owners.
medianet.adlabs.ru is a tool for monetizing non-commercial topics. They have many interesting solutions for placing an advertising block, as well as an “auto-design” function. Here's what their teasers look like.

Product teaser networks:

tovarro.com is a popular product teaser network that is part of MIRS. Relevant teasers, payments to partners once a week.
recreation.ru – largest network and a veteran in the product teaser industry. Fundamentally does not work with waste sites and has high quality standards. Everyone would be like this.

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Let's look at an example. You want to use advertising to attract an audience so that visitors buy products or simply register for the project. But to promote, you need to place ads somewhere. Monitor the Internet and negotiate personally with the desired site? This will take a lot of time and effort, and the result will not always be attractive. For this purpose, there are teaser platforms that will help you find thematic platforms for your ad. For those who advertise, this is an opportunity to increase income.

Platforms make work comfortable and beneficial for all parties. They are looking for sites for placement advertisements, can offer Additional materials or help with setting up teaser advertising. Part of the advertiser’s budget will go to the exchange commission.

Payment models in teaser networks

CPC (Cost per Click) - payment for one click. It is beneficial because you pay for the result: the advertisement worked, the person clicked.
CPM (Cost per M, where M is the Roman numeral for one thousand) - payment per thousand impressions.
CPA (Cost per Action) - payment for performing an action after a transition: for example, registration.

The choice may depend on the choice of the target audience. If the traffic is accurately determined, then try paying by clicks, and if in doubt, or the product is universal for a wide audience, start with impressions.

Types of teaser networks

General thematic teaser networks. They include many different topics and are suitable for promoting any product or service.
Thematic networks. They only work with specific topic, without extending to the rest: automobile, real estate, banking operations. The advantage is targeted traffic interested in purchasing a product or service from a specific topic area. But at the same time, the topic narrows the traffic, since it is of the same type. An example of a car teaser platform: Drivenetwork.ru.
Informational. Media register on teaser platforms to reach new audiences, so news announcements can be found both on serious resources and on gossip sites. Everyone is interested in certain events from the world, and if they are presented in the form of a delicious candy, then curiosity is definitely triggered.
Recommendation services. Their functions include monetization and traffic exchange, as well as improving the behavioral factors of visitors and the use of analytics. Platform example: giraff.io.

Topics that are popular on teaser networks:

Women's theme.
Medicine.
Entertainment: forex, casino, computer games.
Goods.
News.
For adults 18+.

Advantages of teaser platforms

The affiliate program controls cost and efficiency: advertisers receive traffic, and sites receive profit.
The platform earns more from teaser advertising than from contextual advertising, because in the first case, brighter and more intriguing headlines attract attention and encourage conversion.

Deception in advertisements

The scam can be in any thematic area. Surely everyone has seen advertisements with excellent products at super discounts only in the next hour or a unique cure for all ills. You go to such a site and in front of you is a list of benefits, a description of a magical remedy, for example, for weight loss or rejuvenation. A good way to mislead would be research results that do not have a specific source or a lot of positive reviews of the same type. A believable description should entice people with related problems to purchase this product, paying a considerable amount of money. But as you understand, this is the catch: the miracle remedy will definitely be lost along the way, and you will never see it or the money spent again.
Now teaser platforms know how to combat such deception, but user attentiveness will never be superfluous: purchase products only from official, trusted sources to avoid theft of funds and unnecessary nerves.

How to choose a teaser network for an advertiser

Analyze what kind of traffic you want to receive for your project. The type of teaser platform depends on this: universal, thematic, etc.
Use platforms with flexible targeting settings. This way you can set up a search for your desired audience based on various parameters: gender, age, geographical area.
Write macros to obtain information for each transferred user: the statistics will become more transparent, your goals will be more specific, which will allow you to adjust your progress in the right direction.
It is desirable that the teaser network had black and white sheets. They make the job easier. Sites from which you are not satisfied with the traffic or with low conversion are added to the black ones. The white ones are sites with which you would like to continue collaborating.

How to choose a teaser network for a webmaster

Select the optimal withdrawal threshold and payment frequency.
Pay attention to the showcase of the teaser network. Each platform provides an example of the ads that will be broadcast on your property. Gauge your audience's reaction. Avoid shocking content - visitors and search engines will not like it. And there it’s not far from the filter.
Read the rules for ad moderation: it must be strict and prevent the appearance of malicious and deceptive advertising.
Filter ads to avoid unwanted ads.
Decide on the amount of traffic on your site - this determines who will collaborate.

Common mistakes when working in teaser networks

Small budget. Experiments and constant promotion require sufficient funds; otherwise, the use of teasers is ineffective.
Work without white and black sheets. These lists weed out low-quality sites and allow you to keep profitable ones in sight.
Plagiarism. Once users recognize it, they are no longer interested in the resource.
Few teasers for advertising. Without regular updates, the visitor will get used to the ads and stop paying attention to them.
Analytics is not tracked. Without a detailed analysis, it is difficult to draw up a further action plan and outline the current picture of affairs.

Teaser networks for affiliate marketers

The rules for successful arbitrage on teaser platforms are as follows:

Calculate the target audience of the offer: to do this, you need to collect various data: gender, age, interests, which will allow you to competently make a teaser, select a traffic source and design a landing page.
Select the appropriate teaser platform for a particular offer.
Using trackers. They will weed out fraudulent traffic, low-converting sites, and bot traffic.
Using white and black lists to analyze promising and unsuccessful sites.
Create original advertisements without plagiarism.

Top teaser networks

DirectAdvert

Operating since 2009.

Topics: news, health, goods, clothing;
Only ;
Quick moderation: an hour and a half;
Setting up targeting;
Supports CPC and CPA payments;
The price for the transition is set independently from 35 kopecks;
Analytics;
Payments: twice a month;
More than 15,000 sites connected;
50 rubles as a gift upon registration;
Referral system.

Oblivki

Founded in 2014.

Suitable if you advertise household products, personal care products, banking and financial services;
It is possible to customize targeting: mobile, geographic and thematic;
CPC payment;
Payout frequency: on request;
Supports the Native Advertising system: advertising fits organically into the content and design of the page;
The payment is per click, the Webmoney payment system is used. Fast moderation speed, strict selection of materials: pornography, photos of politicians are not allowed, government officials and some titles;
Registration is for advertisers only;
Among the advantages: high-quality traffic, an adult audience, a large selection of advertising platforms, good analytics;
It works for sites in Russia and the CIS countries, and plans to expand geographically in Europe and America in the future.

TeaserNet

General thematic network;
Your own code designer;
Supports contextual, teaser, video ads and ;
Payment: CPC, CPM;
Weekly payment on Thursdays;
Analytics;
Trafficback;
Referral system.

MediaVenus

Appeared online in 2014. Main topics of the platform:

Goods;
Health and beauty;
Adult;
Games;
Technique.

Compliance with the advertising topic for the selected site.
Obscene language is prohibited.
Malicious sites and those that do not comply with the legislation of the Russian Federation are unacceptable.

Targeting: geographical, by device, socio-demographic. Fast support. It is possible to set your own price for each site.

AdBean

Accepts sites with traffic of more than five thousand people per day;
In order for a site to be accepted by moderation, it must have counters: Yandex.Metrica, Google.Analytics or Top.Mail.ru;
Weekly payments;
Fast moderation;
Easy connection settings;
Referral system;
24/7 support.

Action Teaser

Supports teaser advertising only;
CPC and CPA payment;
Payments: weekly, upon request;
Tracks which ads are interesting to the user on the site and offers similar ones;
Retargeting function;
Referral system;
Periodic bonuses and promotions.

TizerLady

The platform works for advertisements with women's themes, so it mainly accepts Russian sites with women's themes.

Characteristics:

You can disable an ad you don’t like;
quick launch of an advertising campaign;
personal manager who will help with settings;
high-quality moderation that allows thematic content to pass through;
the most clickable teasers are shown on the pages;
the target audience;
there is an affiliate program;
WebMoney wallet is used.

Redclick

General thematic network, main topics: entertainment, adults, yellow press;
Available for regular customers free services copywriter;
Supports teaser, banner advertising, clicker;
Payment types: CPM, CPC;
Analytics;
Traffic back function;
Referral program.

AdHub

General thematic platform;
Advertising formats: teaser and clicker;
Daily payments for VIP masters;
Referral system;
Targeting: geographical, socio-demographic, thematic and time;
Filtering ads on the site by minimum price per click;
Setting up advertising display for your website.

Theme: entertaining and adult;
Supports eight ad formats;
Daily payments;
Fine settings: geotargeting, devices, browsers, prices, days and times of display;
Two-level referral system;
No shock advertising;
The ability to select the subject of advertising, as well as filter by stop words.

SMI2

Popular teaser platform for media.
News announcements only;
Geotargeting;
Traffic exchange program;
White and black sheets are not provided;
Referral system;
Monthly payment.

MarketGid

Contains its own news platform;
Statistics currency: dollars;
Payment: CPC, CPM;
Analytics;
Payments: monthly, upon request;
Constant support from a personal manager;
Types of advertising: teaser, banner,
Referral program;
Bonus programs.

In this section you will learn what a teaser and teaser advertising on the Internet are. How it works and what are its features. How to create teasers correctly and which affiliate programs are best to use to make money on the Internet. You will also be offered a number of articles to work on and learn all the secrets of teaser advertising.

What is teaser advertising?

Above you can see what the teaser ad looks like. As you can see, the ads themselves do not look as simple as the context. It already has some pretty attractive graphics. For this purpose, in some cases, images in gif format are used. It turns out to be a kind of short video clip. Naturally, such advertisements look very attractive. They also attract attention very well, even if they are not located on the most visible blocks of the site.

Teaser network- This is a kind of good intermediary between the advertiser and the site owner. How does turnover work in such a traffic exchange? Let’s say an advertiser comes to a teaser with some budget of his own to buy traffic to his website. Of all the money, roughly speaking, half goes to the site where it will be posted.

The second part of the money will go to the network itself. She arranges the necessary platforms for posting advertisements. Also, if necessary, can help the advertiser create his own additional advertising materials and set up teaser advertising.

Thus, the user does not need to worry about where and how to advertise their product on the Internet. The traffic exchange takes care of all this.

It is also worth noting that affiliate network controls budget expenditure and the effectiveness of ad display on other sites. It is thanks to this advantage that many advertising platforms they make good money, and advertisers attract a ton of traffic to their products or services.

If a teaser is compared with contextual advertising, then the context will be more effective in search. For example, if a person enters a search query about a bicycle, then he is shown ads related specifically to bicycles. Then the user clicks on the ad and is taken to the advertiser’s website. As we see in this case, the context is more effective.

If we are talking about individual sites or online platforms (for example, a news portal) and they have a contextual advertising block, it will look gray and dull. In addition, the context does not know what the visitor will want to find. Therefore, on websites such advertisements are often irrelevant.

This is where effective teaser advertising wins. A block with catchy headings always attracts more attention. Accordingly, the site, all other things being equal, earns significantly more from teaser advertising than from contextual advertising.

Advertising in teaser networks

Then this trend continued and the exchange of news traffic turned into some kind of entertaining behavior. That is, there was some kind of real boom in entertainment and hard, catchy headlines.

Now all systems are aimed at increasing earnings from teaser advertising. Thus, you have to stay in the market. There is already not so much tininess and entertainment, since absolutely any type of business strives only to increase its income.

Even the teaser ad itself has matured quite well. Now she is trying to convey a specific goal to the right target audience. Pay attention to the female direction. Especially advertisements about weight loss. In my opinion, it is almost impossible to ignore it.

Teaser advertising is effective when your product, service or content is targeted specifically at a wide audience. For example, the desire to lose weight. If you estimate this way, then 50% of the world's population are women. Let's say only 25% of them want to lose excess weight. As you can see, this is a fairly wide target audience. This type of advertising works quite well here. Because the scope of the topic is huge.

If you advertise to absolutely everyone (including men), then these 25% of women will still click on the ad. If such an advertisement is given in context, then the cost of this type of advertising will be simply exorbitant. This is due to wide coverage and strong competition. Therefore, the teaser here copes with the task very well.

Teaser traffic

News portals use teaser advertising quite well. There are literally tons of teaser traffic going to the site. But this is not surprising. Firstly, contextual ads for such wide areas will be prohibitively expensive. Secondly, news teasers are very attractive.

People themselves are interested in news or certain events. And if such news is wrapped in an alluring teaser, the result will not take long to arrive. Therefore, for news portals this type of advertising is a real salvation. You can always easily attract huge teaser traffic to your site and still pay little money for clicks or impressions.

It is also worth noting that recently they have been trying to make teaser advertising more thematic. That is, teaser networks try to place only those ads that are suitable specifically for the theme of the site.

Let’s say if you have a women’s-themed website, then your advertising will no longer be broadcast on websites about cars. In general, they all have their own specific themes. Thus, this property allows advertisers to increase the effectiveness of their advertising campaigns on the Internet.

If your site has a general theme and has a fairly wide reach of target visitors, then teaser ads are perfect for you. If you use context, you will not achieve desired results. Here the cost per visitor will be very high. And you need a lot of these visitors. Therefore, the budget for such an advertising campaign is simply not enough. So it’s better not to use context in this case.

Scam in ads

Unfortunately, there are a lot of scams in teaser ads. As a result, this type of advertising began to acquire a negative aftertaste. Even search engines began to lower the rankings of those sites that were full of enticing teasers. A very popular scam is advertising about weight loss.

The question itself of losing excess weight is the most actual problem for many people. Knowing this, smart marketers decided to find a special approach to presenting advertising and further profit from attracted visitors.

Therefore, this scam is very well used in teasers. In addition, to create the greatest effect, the names and faces of various celebrities were attached to the scam. This further enhances the interest. These are the secrets of teaser advertising.

You've probably come across a celebrity's method of losing weight. (for example, from Alla Pugacheva). And without any diets or going to the gym. So, such advertising in the first days gained just a huge flurry of traffic. Not only that, losing weight is almost the main problem of many people. So another celebrity offers his own unique way of solving the problem. You can see a similar example of teaser advertising below.

When a person clicks on an ad, he is redirected to a page describing a solution to this problem. Well, there is already blatant lip service about various methods for solving this issue. As a result, the person is offered dubious products (tablets, ointments, creams, etc.). This is all a scam.

But time does not stand still. Now teaser networks are trying to combat such dubious promotional products. Some products simply do not pass moderation. But despite this, advertisements of a dubious nature are still broadcast on the Internet.

Therefore, I recommend that you only advertise a good product. This way you will gain confidence in yourself + find a mountain of regular customers who will buy from you again and again. Only when using this type of advertising, try to sometimes change the display of your teaser.

The fact is that a teaser brings the greatest effect in the first days of broadcast. In the future, efficiency may drop significantly. This is due to the fact that the ad itself begins to bore users.

Secrets of teaser advertising

Come up with an enticing and small title. It is short headings that are easily perceived and perfectly remembered by users. Therefore, the shorter the name, the better. Moreover, in short texts you can easily maintain intrigue. And this, as I said above, attracts attention well. This is such a special advertising move.

A picture is required! A teaser without graphics is not a teaser. Graphics are much better perceived than text. Therefore, we also pay great attention to the advertising image. The most effective images are in gif format. The graphics in such an ad will be constantly changing. It turns out to be a kind of living picture. And everything that moves on the site always attracts attention. You can also use regular static images in a different format. But the main thing to remember is that the picture should attract attention. It is better not to use simple and uninteresting images. Photos should be unusual and creative. Only then will you have a chance to collect a large number of clicks on your teaser advertising.
Descriptions can be used. This will be a small text that will perfectly complement the main ad headline. It is not necessary to write a description for your ad every time. I recommend doing this only when you have various promotions or good bonuses. For example, you can write: “Hurry while there’s a 40% discount” or “When purchasing, the second product is free”. Only in this case will your advertising become even more effective. Thus, in the description we indicate only significant bonuses that your customers may like. This is the most important secret of teaser advertising on the Internet.

Show only to your target audience. Don't try to embrace the immensity. Broadcast your ads only to a certain circle of people. If you have women's products, then advertise only on women's sites. If you sell only in your city, then set up geo-targeting so that your ads are broadcast only for a specific region. This method will help you save your advertising budget very well.
There must be a landing page and metrics from Yandex. With a landing page or capture page, you will be able to grab the user’s attention to the product you need. And thanks to the installed Yandex metrics, you will be able to collect statistics. This way you will determine the effectiveness of your advertising campaign. You will already see where people are coming from, from what pages, and so on. Also, statistics from the metric will help you analyze and test your advertising.

Best teaser networks

I would like to show you some of the best teaser networks as an example. I'm sure some of them may be useful to you:

Teasernet— you can buy fairly cheap traffic from this site. Payments both on Yandex and WebMoney. The income from this advertising teaser is quite good. There are detailed statistics and various advertising formats. For website owners, I recommend carefully filtering all unnecessary and shocking advertisements. Stream only useful ads, otherwise you may fall under the Yandex filter. But unfortunately, problems are sometimes discovered with filtering. Adult advertisements may just pop up. Therefore, you need to check advertisements on websites every day. If this doesn’t suit you, then I recommend taking a closer look at other teasers. For example, Adlabs or Bodyclick. There are no such problems with filtering.
Teaserlady— this teaser affiliate program is well suited for women’s themes. She accepts women's sites. All sites should focus on RuNet and with a significant% of traffic from search engines. Otherwise, your site will not be allowed into this system. The site is pretty good. You can collect good traffic for your projects.

Ladycash- another female teaser with pay-per-click. They accept sites with traffic of at least 50 people per day. The system itself has an interesting and attractive design. It's quite easy to work here. Some of my friends make very good money in this teaser affiliate program. However, for this the site must have a lot of traffic. I do not recommend registering here for those webmasters whose traffic is small or average. You won't make a lot of money here anyway. The only thing is, you can just experiment and try out this teaser for women's sites in practice. But don't expect much.
Bodyclick- a good replacement for teasernet. Excellent help with setting up teaser advertising. They will help you adjust everything more optimally. You can also perfectly filter out unnecessary advertising and view detailed statistics on campaigns. Traffic is not bad. However, like the clickability itself. Each ad can have its own cost per click. In addition to teasers, you can use banners, contextual advertising, clickander and messenger.
Adlabs- another one good exchange teaser advertising. Unlike teasernet, there are no problems with filtering ads. Moderation is very thorough, which is very good for normal sites. The quality of advertising teasers is normal. Therefore, you can try this affiliate program.

So now you know what teaser advertising is and how a teaser should work to advertising campaign on the Internet was productive. Also, do not forget that there are teaser networks that will help you save time on creating your ads. They will also be useful for website owners. Some people make quite good money on their websites using this type of advertising.

If you want to further reveal the secrets of teaser advertising, then below I will provide you with articles that cover this topic in more detail.

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