home Sample documents Does Bitrix24 help solve problems of the sales department of a developer company? Disadvantages of Bitrix from the point of view of the average user Why clients choose Bitrix.

Does Bitrix24 help solve problems of the sales department of a developer company? Disadvantages of Bitrix from the point of view of the average user Why clients choose Bitrix.

Bitrix - what is it? Most people have already realized that modern world- this is the world information technologies and automation of many social processes. Most companies have their own websites or online stores.

In business, many also use automation of processes occurring in the organization. For this purpose, special programs have been created, which are called CRM.

CRM systems are becoming increasingly popular in the world of small businesses. Bitrix is a company that deals specifically with process automation.

Automation of modern business processes and CRM

The main function of all CRM programs is the automation of transactions with clients. The program takes on the routine work of compiling samples and planning tasks. At the same time, the history of each interaction with the client is stored in a convenient format, starting from the first call and ending with a repeat call, if any. Each stage of the sales funnel will be recorded in the system memory.

This allows you to improve your marketing at all stages of the client’s appeal.

Also, many CRM programs have their own telephony built in, allowing you to make calls and count them, as well as record conversations with clients.

Also, one of the functions of the CRM program is planning the manager’s actions. The program is equipped with deadline reminder systems and many other nice features.

Also, any CRM program systematizes all customer data, allowing you to greatly simplify the company’s analytics.

What is Bitrix? This is a company that develops software and packaged modules for business.

The main products are 1C-Bitrix and Bitrix 24. Moreover, each product contains several modules, the combination of which makes up a specific package of services. The most popular product now is Bitrix. Small business".

"1C-Bitrix"

1C-Bitrix is a website content management system. This is one of the paid CMS for creating a website and organizing information flow on it.

An easy-to-use and intuitive ready-made platform for an online store. It allows you to design your own online store even on your own.

The Bitrix system can contain a variety of data: documents, photos, databases, videos.

1C-Bitrix has several versions with varying degrees of workload:

Website management with Bitrix. Small business". This version is used for small companies and stores. With such a program it is easy to control the dealer network and edit products on the website. However, this version does not include a module that allows you to set multiple prices for the same product. "Bitrix. Small Business" is great for small online stores and projects.
The business version already includes such modules as: multi-pricing, cumulative discounts for each client, subscription to new products, as well as many other functions that simplify working with the site.

The latest versions of 1C-Bitrix create two versions of the site at once - one for PCs and a second, lighter one, for smartphones and tablets.

What is Bitrix 24

Bitrix 24 is an online CRM for small businesses that allows you to organize the work of both a small company with up to five employees, and a larger one with a staff of more than 100 people.

The function of setting tasks for each manager and supervisor.
General news feed.
Availability of Bitrix 24 - you can log in from any device.
Chat for company employees.
Synchronization with a large number of social networks and instant messengers.
Synchronization with the most popular analytics services.

For small businesses, Bitrix 24 has a very simple and intuitive interface. Employees do not need additional training to use the program. Everything is done very accessible.

Also, the service interface makes it much easier to control the activities of employees without leaving their workplace, directly in Bitrix. User comments about this feature are positive.

Integration of 1C and Bitrix 24

Considering what Bitrix is software, created by the company of the same name, which is designed taking into account all the needs of users, it should be noted that steps have now been taken to establish synchronization of the site management service and the cloud service. IN this moment Nowadays, it is possible to integrate Bitrix 1C and Bitrix 24, which will allow you to:

interact with accounts;
import products from the site into the Bitrix 24 catalog.

This happens according to the following rules:

The invoice is created in Bitrix 24 and upon reaching a certain status is sent to Bitrix 1C.
in 1C the invoice is paid and the quantity of goods changes. This information, in turn, is sent to Bitrix 24.

You can set up synchronization in the “Bitrix 1C” - “Trade Management” section.

Additional features

Additional features"Bitrix 24" is:

Ability to track the working hours of each employee. The start and end times of work are recorded on the workday panel.
Send reports in real time. To implement it, you need to click the “Add report” button on the toolbar, and also open the report settings to the necessary employees.
Remote access to reports.
Synchronization with instant messengers. Bitrix 24 synchronizes with most instant messengers, such as Whatsapp, Telegram, as well as with social networks Vkontakte, Facebook and some others.
Possibility of task assessment.
Mobile app"Bitrix 24".

The mobile application deserves special mention. This is a Bitrix application that allows company employees to always be aware of current current events. To install the application, you need to connect the “Mobile Application” module on the website.

So, what is Bitrix? This software, which allows you to manage most business processes using built-in modules.

1C-Bitrix is convenient to use for work major projects, in which stability and high level protection. The platform is optimized for RuNet, which is manifested not only in the localization of the interface, but also in the support of domestic services: both other 1C products and solutions from third-party developers.

1C-Bitrix also offers built-in tools for monitoring site traffic, studying referral sources and user behavior. This module is weaker in functionality than Yandex.Metrica or Google Analytics, but it can also be used to collect basic information about the success of the site.

A large number of marketing tools are available by default on the engine. Among them:

System for sending notifications to registered users.
Widgets for communicating with clients on the site and beyond.
Authorization through social networks and social bar to share links.
Analytical data demonstrating a portrait of the audience and showing traffic.
A/B testing to study the effectiveness of a sales offer.

The standard functionality of the engine is expanded by installing applications from the Marketplace. Here you can find ready-made websites, integrations with third-party services, applications for managing and interacting with visitors. For example, there is the “1C-Bitrix: Administration” application, which allows you to manage orders, edit product cards, and monitor statistics.

Another solution is the 1C-Bitrix: Demo Store program, which eliminates the need to order the development of a mobile version. With this application you can create a catalog that will be available to customers from their phone. They will be able to make purchases through it, as well as subscribe to notifications about the arrival of new products.

In older editions of 1C-Bitrix, the ability to collaboration, which automates the process of interaction between employees. For example, product cards with descriptions prepared by a content manager are not immediately published in the public domain, but are first sent for review by the site administrator, who receives a notification about this. After studying the material, the administrator decides to add it to the user part of the site.

The system also offers convenient tools for managing and communicating with users. You can create groups and assign them statuses that will determine access to certain opportunities - for example, participation in promotions or the use of promotional codes. To resolve any issues that may arise, you can connect to an online consultant or set up a separate module for customer support. It collects requests through a special form and groups them by topic. To manage the module, you need a manager who will answer questions or forward them to other employees. With a large number of requests, the support service can grow into an entire department that will work only with customer problems.

Almost unlimited scalability is one of the main features of 1C-Bitrix. You can start with a small site that will be managed by one person, and over time come to a large portal with a bunch of employees and different possibilities to interact with customers. And all this can be implemented within one system - only the editions differ.

Design

Websites are created based on templates that determine their structure and how content is presented. One layout can contain several themes, but the difference between them will be mainly in the colors. All templates have a responsive layout that ensures excellent display of content on different devices. You can customize the design using a visual editor, editing template files, as well as downloading solutions developed independently or ordered from specialists.

The visual editor's capabilities are limited. With it, you can edit content, change photos, place links and banners. The editor is available in the “Site Management” module, which adds a universal designer to the engine. There are more than 35 thematic templates and about 200 blocks available on it, which can be freely moved on pages and modified.

However, the builder is more suitable for launching landing pages as part of the marketing promotion of individual products/services. Websites created in the designer are located on the same hosting as the main project and are available as its subdomains. This connection allows you to quickly pull up the necessary data - for example, place a product from an online store on the landing page and use the functionality of the main website to place an order.

To deeply customize the site interface, you need to edit the template files. The visual editor is not an assistant here; its prerogative is to customize the accompanying pages. If you have never edited templates yourself, then the most effective solution would be to hire a web designer and layout designer to solve this problem.

Search Engine Optimization

SEO parameters are located in the “Search Engine Optimization” section of the administrative panel. Inside you will find tools for adding search engines in which promotion will be carried out, as well as for creating a site map and indexing rules. To receive more detailed reports on the operation of the site and its further optimization, you will need the “Web Analytics” module. It is available in business editions.

To manage standard SEO parameters, the functionality of the visual editor is used. It allows you to register key phrases, according to which the section will be promoted in search engines, as well as write title and description meta tags.

Among the special optimization tools we can mention a composite website. When this technology is enabled, the site content is defined in two parts - dynamic and static. Static content is loaded immediately after the user clicks on the link, and the dynamic part is loaded gradually. This allows you to save resources and at the same time speed up page loading.

Rates

An online demo is available for 3 hours to test the system's capabilities. If you want to explore Bitrix a little deeper, download the trial version for a month. To use the system permanently, you must purchase a license. If you select several editions at once, a discount of 5% to 15% will be calculated upon purchase.

The minimal edition of “Start” allows you to create two websites. The number of pages on them is not limited. In addition to the 1C-Bitrix core, it offers a built-in constructor, a structure management module, information blocks, and site search. At Start you can create a small company website with news, a list of vacancies, galleries, and catalogs.

To add interactivity in interaction with users, you need to upgrade to the “Standard” tariff. It removes the limit on the number of sites, and also adds the “Forum” and “Blogs” modules, plus some marketing tools and an additional security module appear. Creating a store is only possible in the business editions, which have appropriate names.

The maximum configuration of the engine is available when purchasing an Enterprise license. Its price is not indicated, as it depends on the type and complexity of the project. But the cost calculation starts from 1.5 million rubles. The power of the editorial office is emphasized by the projects that were created on it. Among them are the Euroset store, RIA Novosti, and the websites of large banks.

Each edition has templates with ready-made solutions for launching various sites: landing pages, stores, information portals. In addition, along with a lifetime license, the buyer receives an annual subscription to updates. After 12 months, you can continue to use the engine, but updates will no longer come. The cost of renewing a subscription depends on the time of payment, the maximum value is 60% of the original edition price.

Advantages and disadvantages

1C-Bitrix is a powerful system on the basis of which you can build a website of any complexity. By purchasing the appropriate edition, you will be absolutely sure that the engine is ready to implement the task at hand - for example, creating a store. This allows you to speed up the development process, since in fact the user only has to adapt ready-made solutions for your project. Let's note other advantages:

An editor with a visual mode that simplifies interface customization.
System of user groups with division of rights.
Built-in security tools and the ability to purchase extensions to protect your site.
Possibility of connecting modules developed independently.
Engine updates and expansion of its functionality.
Own system speed up page display.
Marketplace with applications and ready-made websites.
Deep integration with other 1C products.

Using 1C-Bitrix requires a serious budget. You will have to pay specialists who will monitor the performance of the system and set up integration with other services, for updates, the subscription to which is valid only for a year. In addition, the engine is quite demanding on resources, so you need to budget heavily for hosting. You can get by with virtual hosting only for very small projects. The bulk of sites on 1C-Bitrix are located on VPS and dedicated servers, and this requires considerable investment.

It is possible to create your own website on 1C-Bitrix without the help of specialists, but solving this problem will take much more time than mastering a free CMS or website builder. The same visual editor, which simplifies site management, is only suitable for adding and changing content. When it comes to administration, ensuring uninterrupted operation, and timely updating of components, it is required technical support from those who are professionally involved in projects on 1C-Bitrix.

Developers also find shortcomings in the CMS. One of the main complaints is the complex code and the lack of detailed documentation in the public domain. To understand the peculiarities of the system, you have to take courses, most often paid, conducted by 1C and partners.

1C-Bitrix is a professional “Site Management System” CMS - Content management system and web project management. In other words, this is a platform for creating and managing a website and is also called the Bitrix framework, because 1C-Bitrix has a special API. Programmers can use the Bitrix API to create their own goals and create components, modules, or for other tasks that are not included in the boxed version.

You can create several websites on one Bitrix system - you can create 2 websites on one Bitrix license and you can also buy additional licenses for additional sites

Compared to other CMS systems, 1C-Bitrix: Site Management is paid and provides system updates and technical customer support on a paid basis

on 1C-Bitrix you can create a practical website of any complexity such as

1C-Bitrix is available in different editions

The site, created on the basis of "1C-Bitrix: Site Management", supports all modern browsers: Internet Explorer, Mozilla Firefox, Opera, Safari, Google Chrome

All versions of the product, including the trial version, are available in open source!

The Bitrix system can be installed, tested or launched finished project on operating systems Windows, Linux, Mac, i.e. where there is a web server Apache or IIS (Internet Information Service) IIS is a web server for Windows, PHP, MySQL, Oracle, MsSql

Minimum technical requirements

PHP 5.3 and higher
Apache 1.3 and higher or MS IIS 6.0 and higher
MySQL 5.0 and higher

Any hosting that meets the technical requirements is suitable for hosting websites.

Web environment - Environment for website development

For development and testing, 1C-Bitrix has a Web environment - ready web server (Site development environment), BitrixVM - virtual machine on operating system Linux - CentOS which is already configured for Windows and Linux, all this can be downloaded on the official 1C-Bitrix website for free

Features and functionality

The functionality and capabilities of 1C-Bitrix are very large

Documentation: Fully documented for both administrators and developers
Site management: Easy site management through the administration panel and the public part of the site
Multilingual: based on the 1C-Bitrix platform, you can create websites in different languages
Modules and components: The 1C-Bitrix system includes more than 40 modules for creating and developing practical websites of any complexity
Web security: The system provides a high level of website security from hacking. The quality of implementation of the “Proactive Protection” complex: proactive filter, built-in web antivirus, security scanner, one-time passwords (OTP) and other security technologies provide confidence not only in the reliability of the system core
High performance: Your website's performance is always under control. The system automatically diagnoses the operation and makes recommendations for improving the performance of the Internet project.
Integration with 1C: The product is fully compatible with 1C: Enterprise 8.2, thanks to which you can create an online store integrated into the company’s information environment: automatically publish product catalogs from 1C, price lists on the website, upload orders, their statuses, as well as data on warehouse balances from the site to 1C and back.
“Cloud” services: “1C-Bitrix” provides its clients with the free option of automatic “cloud” backup. The Site Acceleration (CDN) service allows you to download all static content (pictures, css style files, js scripts) through the content distribution network (Content Delivery Network or Content Distribution Network, CDN).
Mobile administration: Manage orders and receive basic reports on store performance from regular mobile devices. Quickly add a product and ship your order using a barcode from your smartphone.

What sites work on 1C-Bitrix?

Sites such as Euroset, Eldorado, Sports Master, Svyaznoy, MTS and other large sites operate on the 1C-Bitrix platform

People often ask - what's wrong with Bitrix? Want to know what's wrong? I'll tell you what's wrong. Yes, almost everything is wrong. The client created a store under Bitrix, filled it with goods, but it doesn’t even “rise” under VPS. And this is with 0 traffic. But the most interesting thing with Bitrix is not this, but something completely different - the company that is listed as a partner of Bitrix and has done this miracle usually washes its hands at this moment and moves on to the next client... This is an “emotional” assessment. And below comes the rational!!!

Previously, on Wikipedia, on the page dedicated to Bitrix, there was a special section “Criticism”, where not all the “jambs” of the system were clearly stated, but at least the main ones. Now, as a result of a long “struggle between the parties,” this section is not there (but the “Awards” section has appeared). But you can still find its “trace” in the history of the document. I present here excerpts from this MISSING section, so that those who want to get hooked on Bitrix can be aware of what awaits them. So...

The 1C-Bitrix system, due to its prevalence and active marketing, arouses interest from the community and is often the object of criticism. The following are the main points of criticism of the platform and the company and summarize the responses to them.

Slow operation and high hardware requirements

The system presents high requirements to resources, sites are slow.

Bad architecture

The system is written in old, outdated PHP4 and does not correspond to the realities of modern web development
System redundant in function
The system does not apply MVC and other design patterns, does not apply separation of logic, data and presentation
System outdated and does not apply the latest software development standards.
The internal architecture and program code are imperfect. In professional circles, the jargon “shit code” is used.
System generates overly complex and suboptimal database queries
The system is written with minimal use of OOP, classes are used as wrappers, containers for huge structurally written methods
The system does not have an ORM

Marketing mismatch with reality, documentation problems

The help system noticeably lags behind the rapidly developing API functionality, which increases the requirements for required level qualifications of developers and increases the labor intensity of the work.
The real capabilities of the system sometimes do not correspond to the declared ones(for example, 1C advertises Bitrix as a system that does not require programming knowledge).
Very Often declared functionality appears in reality much later.

High price

High price does not allow the system to gain sufficient popularity.
Platform functions available for money are easily covered by the capabilities of free systems

Developer Feedback Issues

There is an “Ideas” section on the site that supposedly allows anyone (and first of all these are clients, not Bitrix partners) to propose their idea for improving the engine and its functions, but these ideas are very rarely implemented. This is due, first of all, to the fact that it is mainly Bitrix partners who write on forums, groups and blogs on the 1C-Bitrix website. They, in turn, charge clients for all their services (those who want to see fewer bugs and more possibilities) money. And the rating on the Bitrix website depends directly on the number of written posts, messages, topics on forums, etc. Thus, just one vote “against” can easily put the proposed idea in the negative, despite the fact that before that it was voted “for” by 10 visitors whose reputation is much lower, since clients usually write to the technical service for all errors support, where the rating does not increase or decrease based on the number of messages written and tickets created.

Errors and problems in implementing standard functions

The system's SEO capabilities are insufficient
System instability was noted (in particular, problems are possible after updating the CMS version).
The Proactive Protection module built into the system periodically protects not only the owner’s website from viruses and external attacks, but also from the user himself. For example, after the next system update, when trying to export goods to Yandex through a standard procedure, the module recognized its own tools as a virus.

Now I’ll add again from myself...

Speed of CMS Bitrix

And now, for clarity, I will cite more data from a study carried out analytical portal CMSmagazine.ru at the end of 2014 (very recent data, the link is below in the comments). They compared popular CMSs in various parameters, including speed (they conducted so-called load testing). So, on an ordinary hosting CMS 1C, Bitrix dropped out at the first stage of the test, showing an “outstanding” result. With a load of already 100 people on the site within 10 minutes, she was able to cope with only 3 of them.

"What about the other 97 visitors?" - you ask... And for them you will probably have to buy additional server capacity... Or not make a website on 1C Bitrix.

In this article we continue to introduce you to other CMS.

What is CMS

What engine will we use to make the site? The question may cause panic among some. How to choose which “engine” if the very idea of the concept “engine” is blurry. Before giving advice on which CMS to use, we would like to clearly explain what it is, how it works, and why you should make a choice.

Your website has its own tasks and goals, which can be conveniently accomplished with the help of a suitable tool, that is, a CMS (content management system). Imagine: you want to make delicious aromatic coffee, but you only have instant coffee. Of course, in another situation you wouldn’t refuse instant, but now you need natural and the most delicious. So, to do this, you will purchase the type of coffee that suits you and prepare it according to your own favorite recipe. This is the only way you will achieve what you want.

CMS (content management system) in in this example and there is that same coffee. CMS (engine) is a development tool, a platform on which the project will be implemented. In the future, the site will also be managed using it.

In this article we want to help you choose the right CMS for successful start your project.

CMS 1C-Bitrix

1C-Bitrix is a Russian commercial website management system (engine). Almost every company executive/manager has heard about the existence of this CMS. Reviews are naturally different, but no one argues that it is the most popular in Russia. A huge number of really working websites are written on this engine.

Pros and cons of 1C-Bitrix. Advantages and disadvantages

5 Arguments for

Among all Russian CMS it is the highest quality.
Popular CMS
Official technical support
Integration with 1C
Quite flexible, allows you to implement almost any project

5 Arguments against

Commercial CMS - the license must be renewed every year for new updates.
High cost compared to other CMS
Integration with 1C depends on the settings of 1C itself and may not be as simple as it seems
Excessive functionality. Often it is not used in the license you purchased, but it loads the system
Not all hostings allow configuration to optimize Bitrix operation

1C-Bitrix is suitable for developing:

online store
large portal
corporate website with a large array of functionality

When developing the listed Internet projects, we recommend using 1C-Bitrix, because these are large, loaded sites that need a powerful engine, ready-made functionality, good technical support and launch in a shorter time.

1C-Bitrix is not suitable for developing:

landing page
business cards website
small corporate website

We do not recommend it, because the development of these Internet projects can be done on another engine much cheaper, for example on CMS MODX.

All facts in the article are based on our own experience working with this CMS. We hope we helped you do right choice. We have affiliate program with 1C-Bitrix and certified specialists, so you can without a doubt get our advice and entrust the project to us.