Changing the product assortment through product variation. Changing the product range by product variation means? Marketing Philosophy states that an organization's goals can be achieved through

1. the amount of money a consumer can use to satisfy his needs
2. need embodied in some specific form
3. a product that can satisfy a consumer need
4. all answers are correct
5. there is no correct answer

2. Does a buyer's market determine when the market is marked?

1. large number of consumers
2. excess of supply over demand
3. excess of demand over supply
4. all answers are correct
5. there is no correct answer

3. Demand for a product (service) as a marketing category - what is it?

1. need for specific form products
2. need for a product (service)
3. need for a product that can be paid for by the consumer
4. all answers are correct
5. there is no correct answer

4. In marketing, a product is understood as?

1. commodity product produced for exchange
2. physical object
3. a set of properties that allow solving consumer problems
4. all answers are correct
5. there is no correct answer

5. Are there varieties of the same product?

1. competitors-desires
2. generic competitors
3. product-species competitors
4. competing queens
5. there is no correct answer

6. Any company can influence the market?

1. through the 4P model
2. only advertising
3. only at a price
4. only goods
5. there is no correct answer
6. all answers are correct

7. What is the main marketing mix?

1. macro environment
2. microenvironment
3. model 4P
4. marketing subjects
5. there is no correct answer
6. all answers are correct

8. Does the marketing mix include?

1. enterprise management
2. a set of tools (product, price, sales, promotion)
3. selection of conditions for the sale of goods
4. all answers are correct
5. there is no correct answer

9. The functional diagram of the organization of marketing services at an enterprise is formed by?

1. geographical regions
2. types of markets
3. functions
4. product groups
5. otherwise

10. What is the marketing environment of the enterprise?

1. part of its microenvironment
2. part of its macroenvironment
3. combination of micro and macro environment
4. all answers are correct
5. there is no correct answer

11. Does the concept of macroenvironment reflect?

1. forces that directly influence the activities of the enterprise
2. forces that do not affect the activities of the enterprise
3. forces influencing the microenvironment in which the manufacturer operates
4. all answers are correct
5. there is no correct answer

12. What is the microenvironment of a company?

1. set of product properties
2. forces and subjects that a firm can influence
3. forces and subjects that the company cannot influence
4. there is no correct answer

13. What is the macro environment of a company?

1. set of product properties
2. functional structures of the enterprise
3. formal and informal groups
4. forces and subjects that a firm can influence
5. forces and subjects that the company cannot influence
6. there is no correct answer

14. 14. Not related to the microenvironment of an enterprise?

1. mass media
2. population of the entire country
3. trade organizations
4. all answers are correct
5. there is no correct answer

15. Contact audiences - what is this?

1. subjects that can influence the ability of the enterprise to achieve its goals
2. entities that directly come into contact with the enterprise and supply goods to it
3. subjects who are in direct contact with the enterprise, purchasing its goods
4. there is no correct answer

16. “Marketing philosophy” states that the goals of an organization can be achieved in the area of?

1. production
2. distribution
3. meet the needs
4. implementation
5. all answers are correct
6. there is no correct answer

17. Is the favorable attitude of consumers towards widespread and affordable goods (services) the basis for the implementation of a marketing concept?

1. product improvement
2. (advertising)
3. all answers are correct
4. there is no correct answer

18. Is the company’s focus on making a profit mainly by increasing sales volumes of the goods (services) produced characteristic of?

1. modern marketing strategies
2. production improvement strategies
3. all answers are correct
4. there is no correct answer

19. Is a strategy based on the assumption that consumers will buy only the highest quality goods (services) consistent with the marketing concept?

1. improvement of production
2. modern marketing
3. product improvement
4. all answers are correct
5. there is no correct answer

20. According to the marketing concept, to operate effectively in a market economy, an enterprise must strive to obtain maximum profit from its activities through?

1. maintaining maximum prices for goods (services) allowed by market conditions
2. maximum reduction of production costs
3. best satisfying customer demand for goods in the most beneficial manner for the enterprise
4. all answers are correct
5. there is no correct answer

21. The concept of intensifying commercial efforts determines the goal of marketing activities - increasing sales due to?

1. use of intensive production technologies
2. sales promotion
3. meeting consumer needs
4. all answers are correct
5. there is no correct answer

22. Which concept states that consumers will favor goods and services that are widely available and affordable?

1. product improvement
2. intensification of commercial efforts
3. marketing
4. interaction marketing

23. Which concept states that consumers will favor products and services of superior quality, regardless of price?

1. improvement of production
2. product improvement
3. intensification of commercial efforts
4. marketing
5. interaction marketing

24. Which concept states that desired sales cannot be achieved unless aggressive advertising is done?

1. improvement of production
2. product improvement
3. intensification of commercial efforts
4. marketing
5. interaction marketing

25. Which concept states that organizational goals can be achieved by satisfying needs more efficiently than competitors?

1. improvement of production
2. product improvement
3. intensification of commercial efforts
4. marketing
5. interaction marketing

26. Depending on the nature of the research, what could be the goals?

1. office or field
2. promising or current
3. all answers are correct
4. there is no correct answer

27. According to the significance of the study, what can be the goals?

1. office or field
2. promising or current
3. exploratory, descriptive or experimental
4. all answers are correct
5. there is no correct answer

28. According to sources of information, research can be?

1. office silt field
2. promising or current
3. exploratory, descriptive or experimental
4. all answers are correct
5. there is no correct answer

29. Closed questions include?

1. information sources
2. possible options answers
3. secondary information
4. primary information
5. all answers are correct
6. there is no correct answer

30. What type of market research includes the study of various reference books and statistical literature?

1. desk research
2. field studies
3. not relevant to research
4. all answers are correct
5. there is no correct answer

31. A set of information about an object moving in a stable direction represents?

1. database
2. information flow
3. marketing information system
4. all answers are correct
5. there is no correct answer

32. The purpose of the functioning of the marketing information system is?

1. creating a marketing plan
2. providing information for making management decisions
3. implementation of the marketing concept of enterprise management
4. all answers are correct
5. there is no correct answer

33. The main processes that need to be organized for the functioning of a marketing information system?

1. collection, processing, analysis, transmission and storage of information
2. making decisions on enterprise management
3. marketing management decision making
4. all answers are correct
5. there is no correct answer

34. Are the following resources required for the functioning of a marketing information system?

1. qualified personnel with skills in collecting and processing information
2. Methodological techniques for working with information
3. office equipment
4. all of the above
5. there is no correct answer

35. Marketing information depending on the stage of processing maybe?

1. external
2. interior
3. primary
4. all answers are correct
5. there is no correct answer

36. The marketing information analysis system includes?

1. Database
2. marketing information system
3. bank of methods and models
4. all answers are correct
5. there is no correct answer

37. Is a model bank necessary for?

1. performing statistical calculations
2. management decision support
3. simplified communication
4. all answers are correct
5. there is no correct answer

38. The product of the functioning of a marketing information system is?

1. databases on the state of the enterprise's marketing environment and marketing research reports
2. sources of primary and secondary information
3. bank of methods and models
4. all answers are correct
5. there is no correct answer

39. The company needs to estimate as a percentage the portion of store visitors who made purchases. What research method is appropriate to use?

1. observation
2. survey
3. experiment
4. all answers are correct
5. there is no correct answer

40. The study of people's behavior in a store involves the following form of observation?

1. laboratory
2. office
3. field
4. all answers are correct
5. there is no correct answer

41. In cases where it is necessary to ensure the stability of the research conditions, such a form of observation is used as?

1. field
2. laboratory
3. with direct participation of research
4. all answers are correct
5. there is no correct answer

42. What is the difference between a panel survey and other types of survey?

1. carried out on the same topic at different developments
2. carried out on the same sample on different topics
3. carried out on the same topic on the same production at any time
4. conducted on the same topic, on the same sample, over clearly defined periods of time
5. there is no correct answer

43. Questions called "detector" is used to check?

1. level of knowledge of the respondent about the subject of research
2. sincerity of the respondent's statements
3. correctness of the questionnaire
4. all answers are correct
5. there is no correct answer

44. Open questions are used when?

1. the audience does not have a clear position regarding the problem posed
2. it is necessary to obtain the respondent's assessment of an event
3. requires a diverse group of respondents
4. all answers are correct
5. there is no correct answer

45. The survey does not include open-ended questions?

1. sentence completion
2. word association
3. semantic differential
4. all answers are correct
5. there is no correct answer

46. ​​A method of communication with an audience, which is characterized by the ability to quickly obtain information at low cost, is this?

1. telephone
2. mail
3. Internet
4. all answers are correct
5. there is no correct answer

47. The complexity of the questions can be a barrier to using this type of communication with the audience, how?

1. mail
2. telephone
3. interview
4. all answers are correct
5. there is no correct answer

48. What is market segmentation?

1. division of competitors into homogeneous groups
2. dividing consumers into homogeneous groups
3. division of goods into homogeneous groups
4. all answers are correct
5. there is no correct answer

49. Product positioning – what is it?

1. determining the main consumer properties of a product and comparing them with similar properties of a competing product to clarify the product’s place in the market
2. analysis of the entire complex of the enterprise’s market policy in relation to the product
3. identification of potential consumers of the product
4. all answers are correct
5. there is no correct answer

50. Segment evaluation criteria are necessary for?

1. determining market capacity
2. target market rationale
3. creating an offer for the segment
4. all answers are correct
5. there is no correct answer

51. The market for consumer goods consists of?

1. companies that purchase goods for their subsequent sale
2. buyers purchasing goods for personal use
3. people purchasing goods for personal use
4. manufacturing companies consumer goods
5. all answers are correct
6. there is no correct answer

52. Are everyday goods characterized?

1. distribution through a network of specialty stores
2. purchasing a large amount of money
3. no need for additional consultations with sellers
4. all answers are correct
5. there is no correct answer

53. The task of product policy is?

1. management of the life cycle of goods and their competitiveness
2. searching for consumers willing to purchase a product
3. produce as much as possible more products
4. all answers are correct
5. there is no correct answer

54. The first stage in the process of creating a new product is?

1. management analysis
2. product design
3. idea creation
4. all answers are correct
5. there is no correct answer

55. The concept of “product levels” reflects?

1. availability of several types of product packaging
2. positions from which the characteristics of the product are considered
3. type of product, its quality
4. all answers are correct
5. there is no correct answer

56. Changing the product range by product variation means?

1. creation of a complementary (related) product
2. creating a new product with changing parameters along with old product options
3. creating a new product to replace the old version of the product
4. all answers are correct
5. there is no correct answer

57. Is it advisable to create a modification of a product based on improving its quality?

1. in the presence of technology that improves the quality of the product
2. subject to availability of resources for R&D
3. subject to results marketing research
4. in the presence of quality parameters, the improvement of which the consumer can evaluate as positive changes
5. there is no correct answer

58. A trademark is intended to?

1. compensate for the lack of quality of the product
2. justify to the consumer a higher price for a product
3. differentiate a product on the market among its own kind
4. all answers are correct
5. there is no correct answer

59. What is the quality of a product?

1. a set of necessary functional characteristics of a product intended by consumers as mandatory
2. the ability of a product to fulfill its functional purpose
3. the product has no visible defects
4. all answers are correct
5. there is no correct answer

60. Demand can be considered elastic if?

1. with a slight decrease in price, demand increases significantly
2. with a significant reduction in price, demand increases slightly
3. When price changes, demand does not change
4. demand changes regardless of price
5. all answers are correct
6. there is no correct answer

61. How will the quantity demanded change if it is known that the elasticity coefficient is 1 and the price increases by 10%?

1. decrease by 10%
2. will increase by 10%
3. decrease by 1%
4. will increase by 1%
5. Will not change
6. there is no correct answer

62. What is the break-even point?

1. the price at which the company begins to make a profit
2. volume of production at which the manufacturer operates without losses
3. level of costs required to produce a product
4. all answers are correct
5. there is no correct answer

63. How does a pricing strategy aimed at selling products at low prices differ from a clearance sale?

1. duration of action
2. the price at which the product is sold
3. no different
4. all answers are correct
5. there is no correct answer

64. The price elasticity for a “normal” product at a price of 48 rubles is 0.8. If in the initial period of time the sales volume is 1000 units, then how many units will the sales volume change if the price increases by 4 rubles?

1. will decrease by 63 units
2. decrease by 126
3. will increase by 126
4. will increase by 63
5. there is no correct answer

65. Under what conditions of demand can a manufacturer not use advertising?

1. with decreasing demand
2. with negative demand
3. with negative demand
4. in case of excessive demand
5. there is no correct answer

66. Is this advertising?

1. non-personal communication
2. non-mass communication
3. two-way communication
4. all answers are correct
5. there is no correct answer

67. What is the disadvantage of the direct advertising distribution channel?

1. confidentiality of treatment
2. high cost requests per contact
3. conservatism of the audience
4. all answers are correct
5. there is no correct answer

68. Physical distribution of goods means?

1. selling it through intermediaries
2. transportation and storage
3. free transfer of goods to the client
4. all answers are correct
5. there is no correct answer

69. Is there intensive distribution of goods?

1. supplies to the network specialty stores
2. through a large number retail outlets mass purpose
3. by delivering the goods directly to the consumer
4. all answers are correct
5. there is no correct answer

70. What is a distribution channel?

1. advertising distribution method
2. a collection of organizations and or persons belonging to the manufacturer
3. Via email
4. all answers are correct
5. there is no correct answer

71. When using a direct distribution channel, is the product sold?

1. traveling salesmen of the company
2. shops retail belonging to the manufacturer
3. Via email
4. all answers are correct
5. there is no correct answer

72. Distribution channel width means?

1. number of intermediaries at one level of distribution channel
2. number of product groups sold
3. number of distribution channel levels
4. all answers are correct
5. there is no correct answer

73. The fundamental difference between wholesale and retail trade is the following?

1. buyers wholesale trade is not private individuals purchasing goods for subsequent resale
2. buyers of wholesale trade are not individuals purchasing goods for personal consumption
3. buyers of wholesale trade are only organizations
4. all answers are correct
5. there is no correct answer

1. Correspondence between the type of service and its example:

1.Pure service - 4

2. Main with secondary-1

3. Service accompanying a material product - 3

4.Mixed service-2

1.Lunch on a plane or train

2.Lunch at a restaurant

3.Lunch delivery

4. Consultation with a sommelier)

1. The price fairness effect is

-() the buyer is more sensitive to price, the more significantly its value goes beyond the range in which the buyer considers prices reasonable

-(*)the more the buyer perceives price as a signal about the level of quality, the less sensitive he is to its absolute level

-() the buyer considers the price to be appropriate for the quality

-(state) price setting is carried out on the basis of calculating the average level of income of the population.

1. Renting is…..leasing

-() midline

-(*)refundable

-()short

-() long-term

1. Match the means of advertising distribution and their advantages:

A television-

1.high frequency of repeated contacts, low cost, weak competition

2.mass use, high geographic and demographic selectivity, relative cheapness

3. sensory impact, high degree attracting attention, wide coverage

4.high geographic and demographic selectivity, long life expectancy, audience of “secondary” consumers. THIS OPTION is incorrect.

1. A temporary form of price differentiation is used by the manufacturer only in cases where:

– ()the load on production is uneven

-(*)the enterprise has limited production capacity and cannot increase supply

-()-there are no other manufacturers for this period of time

-() the buyer actively reacts to the price

1. Establish consistency between competition strategy and competitive advantage:
2. introduction of innovations

2.product differentiation

3.cost reduction

4.immediate response to market needs

Stay ahead of the competition with a more mobile control system

Uniqueness of the product, high quality, special design

Product that has no analogue

Mass production, low prices and costs.

7. Establish a correspondence between the type of print advertising and its definition:

Leaflet-

1. large-format unfolded edition (printed on one side)

2.multiple falsified edition

3.small-format single-fold edition indicating sign. The arrangement is incorrect

1. Favorable attitude towards widely available and affordable goods –

– ()production improvement

-(*)product improvement

-(social and ethical marketing)

-() intensification of commercial efforts

1. Match forecasting methods and their examples:

High-quality private-

Quantitative private

1.brain attack

2.modeling

10.Source of internal secondary information:

-(*) questionnaires

-() demographic cross-section

-() enterprise business plan

-() profit and loss data

11.Market scale is

-(*) area occupied by retail establishments

-() number of enterprises operating on the market

-() unit of measurement of market transactions

-(geographical boundaries of the market)

1. Add: Planned ongoing efforts to create and maintain goodwill and understanding between the organization and its public………………………

13. Establish a correspondence between the function of mass communications and their examples:

Amplifier

1.place of concentration of changes in the sociocultural environment

2. supply of information

3. place for promoting universal human values ​​( WRONG ANSWER)

1. Under conditions of unit demand, with an increase in the price of a product, gross profit:

-() falls sharply

-() does not change

-(*)falls slightly

1. Place in descending order of importance the factors that influence organizational structure company advertising service LARGEMENT IS NOT CORRECT

Specific characteristics of the target market(2)

The degree of involvement of the company's management in the implementation of advertising functions (3)

Field of activity(1)

1. The system of competition legislation of the Russian Federation is formed by the law:

-() “On competition...”, “On natural monopolies...”, “On regulation of competitors. in financial markets", "About entrepreneurial activity…»

-()“On competition...”, “On natural monopolies...”, “On regulation of competitors. in financial markets", "About advertising"

-(*) “On competition...”, “On natural monopolies...”, “On regulation of competitors. in financial markets."

1. Company Catering carries out advertising, personal selling when implementing the function:

-() promotion

-()customer service

-(*)marketing research

-() distribution and sales

1. Establish the correspondence between the classifications of the plan by product and the type of plan:

By function -

According to the level of detail -

In terms of coverage -

By time period-

1.Production, marketing, financial

2. Tactical, operational

3. Corporate, by type of activity

1. Long term, short term, medium term

1. Arrange the stages of warranty and post-warranty service in order of time of its provision:

Forced modernization at the consumer(2)

Complete disposal of residues(6)

Training of user specialists(1)

Technical support(4)

Current and major repairs(5) ARRANGEMENT IS NOT CORRECT

1. Rank the ways for an enterprise to enter international markets according to the complexity of their use:

Direct export(5)

Franchising(2)

Joint ventures(4)

Indirect export(3)

Strategic Alliances(1) ARRANGEMENT IS NOT CORRECT

1. The concept of the macroenvironment reflects the forces:

() not affecting the activities of the enterprise

(*) directly affecting the activities of the enterprise

() affecting the microenvironment in which the manufacturer operates

-()internal environment of a business entity

1. Innovation strategy as one of the types of market strategy of a company is

()increasing the competitiveness of the product

()creation of products that have no analogues on the market for their purpose

(*) modification and improvement of traditional products produced by the company through the implementation of new technical principles in products

()copying innovations developed by competitors

23.A pricing method that requires a firm to consider different pricing options is pricing based on….

(*)current prices

()break-even analysis and ensuring target profit

()surcharges

() perceived value of the product

24.Method used by manufacturers consumer goods to assess the potential of the consumer goods market (answer- Method for calculating the index of sales factors. A method used primarily by consumer goods manufacturers to assess the potential of consumer goods markets.)

()valuable substitutions

()market modeling

(*)calculation of demand factor indices??????

()leading indicators

1. It is advisable to assess the competitiveness of restaurant dishes using the following methods:

(/)calculation of the integral quality indicator

(/)price-quality ratio

()Boolean method

(/)BCG models

()fishbein models

1. The structure of the competitive environment of an enterprise is formed by enterprises:

(*)competitors in the industry, consumers, suppliers, government

()competitors in the industry, consumers and suppliers

()competitors in the industry

()entering the market, producing substitute goods, industry enterprises, suppliers and consumers.???

1. A product is considered new to the market:

-() known in other markets, but appearing for the first time on the analyzed market

() first mastered by the enterprise

()having new packaging and packing

(*)with fundamentally new technical characteristics

1. Match the type of transport with the best characteristics:

Air

Railway

Automotive

1.number of geographical points served

2.cost

3.delivery time from point to point

4.ability to transport various groups. ARRANGEMENT IS INCORRECT

1. Add - The hottest competitive fight arises at the stage of implementation (marketing) life cycle goods.

1. Arrange the stages of the information search algorithm in order.

Search sources(2)

Formation of information requirements(1)

Evaluating a source of information based on specified criteria(3)

Organization of information flow from a selected source to a company(4) ARRANGEMENT IS INCORRECT

1. A temporary form of price differentiation is used by the manufacturer only in cases where:

– the load on production is uneven

1. Add - The most intense competition occurs at the stage of introduction (marketing) of the product life cycle

1. Source of internal secondary information:

Profit and Loss Data

4. Market scale is

Number of enterprises operating on the market

5. A pricing method that requires a firm to consider different pricing options is pricing based on….

()break-even analysis and ensuring target profit

6. Method used by consumer goods manufacturers to assess the potential of the consumer goods market (answer - Method for calculating the sales factor index. Method used mainly by consumer goods manufacturers to assess the potential of consumer goods markets.) ()valuable substitutions ()market modeling (*) calculation of demand factor indices??????

()leading indicators

1. A product is considered new to the market:

() first mastered by the enterprise

1. The concept of the macroenvironment reflects the forces:

Affecting the microenvironment in which the manufacturer operates

1. Place in descending order of importance the factors on which the organizational structure of the company's advertising service depends: 1. size of the company 2. field of activity 3. specific features of the target market 4. place and role of advertising in the marketing mix 5. degree of involvement of the company's management in the implementation of advertising functions

1. Rank the ways for an enterprise to enter international markets according to the complexity of their use:

1.direct export

2.strategic alliances

3.joint ventures

4.franchising

5.indirect export

1. Arrange the stages of the information search algorithm in order.
2. formation of information requirements
3. search for sources
4. organization of information flow from the selected source to the company 4. assessment of the source of information according to specified criteria

1. Renting is…..leasing

Short

1. Match the means of advertising distribution and their advantages:

A television-

1.high repeat contact rate, low cost, low competition 2.mass use, high geographic and demographic selectivity, relative low cost 3.sensory impact, high degree of attention, wide reach 4.high geographic and demographic selectivity, long life expectancy, audience "secondary" consumers.

1. Innovation strategy as one of the types of a company's market strategy is - the creation of products that have no analogues on the market for their purpose - modification and improvement of traditional products produced by the company through the implementation of new technical principles in products (this is also the right answer)

1. The structure of the competitive environment of an enterprise is formed by enterprises:

()entering the market, producing substitute goods, industry enterprises, suppliers and consumers.???

1. Correspondence between the type of service and its example:

1.Pure service - 1.Sommelier consultation

2. Main with secondary - 2. Lunch at a restaurant

3.Service accompanying a material product - 3.Lunch delivery

4.Mixed service - 4.Lunch on a plane or train

1. Establish consistency between competition strategy and competitive advantage:
2. introduction of innovations - a product that has no analogues

2.product differentiation - uniqueness of the product, high quality, special design

3. cost reduction – mass production, low prices and costs.

4.immediate response to market needs - ahead of competitors due to a more mobile control system

18. Establish a correspondence between the type of print advertising and its definition:

Poster - large format unfolded publication (printed on one side)

Leaflet - small-format single-fold publication indicating sign

Booklet - multiple folded edition

19. Establish a correspondence between the function of mass communications and their examples:

Antenna – information supply

Focus - the place where changes are concentrated in the sociocultural environment

Amplifier - a place for promoting universal human values

1. Establish the correspondence between the classifications of the plan by product and the type of plan:

By function - 1. Production, marketing, financial - by degree of detail - 2. Tactical, operational - by latitude coverage - 3. Corporate, by type of activity - by time period - 4. Long-term, short-term, medium-term

1. Match the type of transport with the best characteristics:

Air - the number of geographical points served - railway - the ability to transport various groups

Automobile - delivery time from point to point

Water - cost

1. The price fairness effect is

The buyer is more sensitive to price, the more significantly its value goes beyond the range in which the buyer considers prices reasonable

NO ANSWERS:

1. Favorable attitude towards widely available and affordable goods - (improvement of production -(*)improvement of goods -(social and ethical marketing) -(intensification of commercial efforts)

1. Match forecasting methods and their examples:

High-quality private-

Quantitative private

1.brain attack

2.modeling

1. Add: Planned ongoing efforts to create and maintain goodwill and understanding between the organization and its public………………………

1. Under conditions of unit demand, with an increase in the price of a product, gross profit:

-() falls sharply

-() does not change

-(*)falls slightly

1. The system of competition legislation of the Russian Federation is formed by the law:

-() “On competition...”, “On financial and industrial groups...”

-() “On competition...”, “On natural monopolies...”, “On regulation of competitors. in financial markets”, “On entrepreneurial activity...” -() “On competition...”, “On natural monopolies...”, “On regulation of competitors. in financial markets”, “On advertising” -(*) “On competition...”, “On natural monopolies...”, “On regulation of competitors. in financial markets."

1. A catering establishment carries out advertising and personal selling when implementing the following functions:

-() promotion

-()customer service

-(*)marketing research

-() distribution and sales

1. Arrange the stages of warranty and post-warranty service in order of time of its provision:

Provision of spare parts(3)

Forced modernization at the consumer(2) Complete disposal of residues(6) Training of specialist users(1) Technical support(4)

Current and major repairs(5) ARRANGEMENT IS NOT CORRECT

1. It is advisable to assess the competitiveness of restaurant dishes using the following methods:

(/)calculation of the integral quality indicator (/)price-quality correspondence ()Using the Boolean method (/)BCG model ()Fishbein model

Total questions: 73

3. only by price

4. only goods

5. there is no correct answer

6. all answers are correct

^ 7. What is the main marketing mix?

1. macro environment

2. microenvironment

3. model 4P

4. Marketing subjects

5. there is no correct answer

6. all answers are correct

^ 8. Does the marketing mix include?

1. enterprise management

2. a set of tools (product, price, sales, promotion)

3. selection of conditions for the sale of goods

4. all answers are correct

5. there is no correct answer

^ 9. The functional diagram of the organization of marketing services at an enterprise is formed by?

1. geographical regions

2. types of markets

3. functions

4. product groups

5. otherwise

^ 10. What is the marketing environment of the enterprise?

1. part of its microenvironment

2. part of its macroenvironment

3. combination of micro and macro environment

4. all answers are correct

5. there is no correct answer

^ 11. Does the concept of macroenvironment reflect?

1. forces affecting the activities of the enterprise directly

2. forces that do not affect the activities of the enterprise

3. forces influencing the microenvironment in which the manufacturer operates

4. all answers are correct

5. there is no correct answer

^ 12. What is the microenvironment of a company?

1. set of product properties

4. forces and subjects that the company can influence

5. forces and subjects that the company cannot influence

6. there is no correct answer

^ 13. What is the macro environment of a company?

1. set of product properties

2. functional structures of the enterprise

3. formal and informal groups

4. forces and subjects that the company can influence

5. forces and subjects that the company cannot influence

6. there is no correct answer

^ 14. 14. Not related to the microenvironment of an enterprise?

1. media

2. population of the entire country

3. trade organizations

4. all answers are correct

5. there is no correct answer

^ 15. Contact audiences - what is this?

1. subjects that can influence the ability of the enterprise to achieve its goals

2. entities that directly come into contact with the enterprise and supply goods to it

3. subjects who are in direct contact with the enterprise, purchasing its goods

4. there is no correct answer

16. “Marketing philosophy” states that the goals of an organization can be achieved in the area of?

1. production

2. distribution

3. Satisfy needs

4. implementation

5. all answers are correct

6. there is no correct answer

^ 17. Is the favorable attitude of consumers towards widespread and affordable goods (services) the basis for the implementation of a marketing concept?

1. product improvement

3. production improvement

4. all answers are correct

5. there is no correct answer

^ 18. Is the company’s focus on making a profit mainly by increasing sales volumes of the goods (services) produced characteristic of?

1. modern marketing strategies

2. intensification of commercial efforts

3. production improvement strategies

4. all answers are correct

5. there is no correct answer

^ 19. Is a strategy based on the assumption that consumers will buy only the highest quality goods (services) consistent with the marketing concept?

2. modern marketing

3. product improvement

4. all answers are correct

5. there is no correct answer

20. According to the marketing concept, to operate effectively in conditions market economy the enterprise should strive to obtain maximum profit from its activities through?

1. maintaining maximum prices for goods (services) allowed by market conditions

2. maximum reduction of production costs

3. best satisfying the clientele’s demand for goods in the most profitable manner for the enterprise

4. all answers are correct

5. there is no correct answer

^ 21. The concept of intensifying commercial efforts determines the goal of marketing activities - increasing sales due to?

1. use of intensive production technologies

2. Sales promotion

3. Meet consumer needs

4. all answers are correct

5. there is no correct answer

^ 22. Which concept states that consumers will favor goods and services that are widely available and affordable?

1. production improvement

2. product improvement

4. Marketing

5. marketing-interaction

^ 23. Which concept states that consumers will favor products and services of superior quality, regardless of price?

1. production improvement

2. product improvement

3. intensification of commercial efforts

4. Marketing

5. marketing-interaction

^ 24. Which concept states that desired sales cannot be achieved unless aggressive advertising is done?

1. production improvement

2. product improvement

3. intensification of commercial efforts

4. Marketing

5. marketing-interaction

^ 25. Which concept states that organizational goals can be achieved by satisfying needs more efficiently than competitors?

1. production improvement

2. product improvement

3. intensification of commercial efforts

4. Marketing

5. marketing-interaction

^ 26. Depending on the nature of the research, what could be the goals?

1. office or field

2. promising or current

4. all answers are correct

5. there is no correct answer

^ 27. According to the significance of the study, what can be the goals?

1. office or field

2. promising or current

3. exploratory, descriptive or experimental

4. all answers are correct

5. there is no correct answer

^ 28. According to sources of information, research can be?

1. office or field

2. promising or current

3. exploratory, descriptive or experimental

4. all answers are correct

5. there is no correct answer

^ 29. Closed questions include?

1. sources of information

2. possible answers

3. secondary information

4. primary information

5. all answers are correct

6. there is no correct answer

^ 30. What type of market research includes the study of various reference books and statistical literature?

1. desk research

2. field research

3. not relevant to research

4. all answers are correct

5. there is no correct answer

^ 31. A set of information about an object moving in a stable direction represents?

1. database

2. information flow

3. marketing information system

4. all answers are correct

5. there is no correct answer

^ 32. The purpose of the functioning of the marketing information system is?

1. creating a marketing plan

2. providing information for making management decisions

3. implementation of the marketing concept of enterprise management

4. all answers are correct

5. there is no correct answer

^ 33. The main processes that need to be organized for the functioning of a marketing information system?

1. collection, processing, analysis, transmission and storage of information

2. making decisions on enterprise management

3. decision making on marketing management

4. all answers are correct

5. there is no correct answer

^ 34. Are the following resources required for the functioning of a marketing information system?

1. qualified personnel with skills in collecting and processing information

2. Methodological techniques for working with information

3. office equipment

4. all of the above

5. there is no correct answer

^ 35. Marketing information depending on the stage of processing maybe?

1. external

2. internal

3. primary

4. all answers are correct

5. there is no correct answer

^ 36. The marketing information analysis system includes?

2. marketing information system

3. bank of methods and models

4. all answers are correct

5. there is no correct answer

^ 37. Is a model bank necessary for?

1. performing statistical calculations

2. support for management decisions

3. simplified communication

4. all answers are correct

5. there is no correct answer

^ 38. The product of the functioning of a marketing information system is?

1. databases on the state of the enterprise’s marketing environment and marketing research reports

2. sources of primary and secondary information

3. bank of methods and models

4. all answers are correct

5. there is no correct answer

^ 39. The company needs to estimate as a percentage the portion of store visitors who made purchases. What research method is appropriate to use?

1. observation

3. experiment

4. all answers are correct

5. there is no correct answer

^ 40. The study of people's behavior in a store involves the following form of observation?

1. laboratory

2. office

3. field

4. all answers are correct

5. there is no correct answer

^ 41. In cases where it is necessary to ensure the stability of the research conditions, such a form of observation is used as?

1. field

2. laboratory

3. with direct participation of research

4. all answers are correct

5. there is no correct answer

^ 42. What is the difference between a panel survey and other types of survey?

1. carried out on the same topic at different workings

2. carried out on the same sample on different topics

3. carried out on the same topic on the same production at any time

4. conducted on the same topic, on the same sample, over clearly defined periods of time

5. there is no correct answer

^ 43. Questions called "detector" is used to check?

1. level of knowledge of the respondent about the subject of research

2. sincerity of the respondent’s statements

3. correctness of the questionnaire

4. all answers are correct

5. there is no correct answer

^ 44. Open questions are used in cases where?

1. the audience does not have a clear position regarding the problem posed

2. it is necessary to obtain the respondent’s assessment of an event

3. a diverse group of respondents is required

4. all answers are correct

5. there is no correct answer

^ 45. The survey does not include open-ended questions?

1. sentence completion

2. word association

4. all answers are correct

5. there is no correct answer

^ 46. ​​A method of communication with an audience, which is characterized by the ability to quickly obtain information from low cost, This?

1. phone

3. internet

4. all answers are correct

5. there is no correct answer

^ 47. The complexity of the questions can be a barrier to using this type of communication with the audience, how?

2. phone

3. interview

4. all answers are correct

5. there is no correct answer

^ 48. What is market segmentation?

1. dividing competitors into homogeneous groups

2. dividing consumers into homogeneous groups

3. division of goods into homogeneous groups

4. all answers are correct

5. there is no correct answer

^ 49. Product positioning – what is it?

1. determination of the main consumer properties of the product and their comparison with similar properties of a competing product to clarify the place of the product in the market

2. analysis of the entire complex of the enterprise’s market policy in relation to the product

3. identification of potential consumers of the product

4. all answers are correct

5. there is no correct answer

^ 50. Segment evaluation criteria are necessary for?

1. determining market capacity

2. Justification of the target market

3. creating an offer for the segment

4. all answers are correct

5. there is no correct answer

^ 51. The market for consumer goods consists of?

1. companies that purchase goods for their subsequent sale

2. buyers purchasing goods for personal use

3. people purchasing goods for personal use

4. manufacturing companies of consumer goods

5. all answers are correct

6. there is no correct answer

^ 52. Products everyday needs are characterized?

1. distribution through a network of special stores

2. purchase for a large amount of money

3. no need for additional consultations with sellers

4. all answers are correct

5. there is no correct answer

^ 53. The task of product policy is?

1. management of the life cycle of goods and their competitiveness

2. search for consumers willing to purchase the product

3. produce as many goods as possible

4. all answers are correct

5. there is no correct answer

^ 54. The first stage in the process of creating a new product is?

1. management analysis

2. product design

3. idea creation

4. all answers are correct

5. there is no correct answer

^ 55. The concept of “product levels” reflects?

1. availability of several types of product packaging

2. positions from which the characteristics of the product are considered

3. type of product, its quality

4. all answers are correct

5. there is no correct answer

^ 56. Changing the product range by product variation means?

1. creation of a complementary (related) product

2. creation of a new product with changes in parameters along with old product options

3. creation of a new product to replace the old version of the product

4. all answers are correct

5. there is no correct answer

^ 57. Is it advisable to create a modification of a product based on improving its quality?

1. in the presence of technology that improves the quality of the product

2. if resources are available for R&D

3. if the results of marketing research are available

4. in the presence of quality parameters, the improvement of which the consumer can evaluate as positive changes

5. there is no correct answer

^ 58. A trademark is intended to?

1. compensate for the missing quality of the product

2. justify to the consumer a higher price for the product

3. differentiate the product on the market among its own kind

4. all answers are correct

5. there is no correct answer

^ 59. What is the quality of a product?

1. a set of necessary functional characteristics of the product intended by consumers as mandatory

2. the ability of a product to fulfill its functional purpose

3. the product has no visible defects

4. all answers are correct

5. there is no correct answer

^ 60. Demand can be considered elastic if?

1. with an insignificant reduction in price, demand increases significantly

2. with a significant reduction in price, demand increases slightly

3. when the price changes, demand does not change

4. demand changes regardless of price

5. all answers are correct

6. there is no correct answer

^ 61. How will the quantity demanded change if it is known that the elasticity coefficient is 1 and the price increases by 10%?

1. decrease by 10%

2. will increase by 10%

3. decrease by 1%

4. will increase by 1%

5. will not change

6. there is no correct answer

^ 62. What is the break-even point?

1. the price at which the company begins to make a profit

2. the volume of production at which the manufacturer operates without losses

3. level of costs required to produce products

4. all answers are correct

5. there is no correct answer

^ 63. What is the difference between a pricing strategy aimed at selling goods at low prices, from sale?

1. duration of action

2. the price at which the product is sold

3. no different

4. all answers are correct

5. there is no correct answer

64. The price elasticity for a “normal” product at a price of 48 rubles is 0.8. If in the initial period of time the sales volume is 1000 units, then how many units will the sales volume change if the price increases by 4 rubles?

1. will decrease by 63 units

2. decrease by 126

3. will increase by 126

4. will increase by 63

5. there is no correct answer

^ 65. Under what conditions of demand can a manufacturer not use advertising?

1. with decreasing demand

2. in case of negative demand

3. in case of negative demand

4. in case of excessive demand

5. there is no correct answer

1. non-personal communication

2. non-mass communication

3. two-way communication

4. all answers are correct

5. there is no correct answer

^ 67. What is the disadvantage of the direct advertising distribution channel?

1. confidentiality of treatment

2. high cost of contact per contact

3. conservatism of the audience

4. all answers are correct

5. there is no correct answer

^ 68. Physical distribution of goods means?

1. selling it through intermediaries

2. transportation and storage

3. free transfer of goods to the client

4. all answers are correct

5. there is no correct answer

^ 69. Is there intensive distribution of goods?

1. supplies to a network of specialized stores

2. through a large number of mass retail outlets

3. by delivering the goods directly to the consumer

4. all answers are correct

5. there is no correct answer

^ 70. What is a distribution channel?

2. a set of organizations and or persons belonging to the manufacturer

3. via mail

4. all answers are correct

5. there is no correct answer

^ 71. When using a direct distribution channel, is the product sold?

1. traveling salesmen of the company

2. retail stores owned by the manufacturer

3. via mail

4. all answers are correct

5. there is no correct answer

^ 72. Distribution channel width means?

1. number of intermediaries at one level of distribution channel

2. number of product groups sold

3. number of distribution channel levels

4. all answers are correct

5. there is no correct answer

^ 73. Fundamental difference Wholesale from retail is as follows?

1. buyers of wholesale trade are not individuals purchasing goods for subsequent resale

2. buyers of wholesale trade are not individuals purchasing goods for personal consumption

3. buyers of wholesale trade are only organizations

4. all answers are correct

5. there is no correct answer

1. The consumer goods market consists of:

a) companies that purchase goods for their subsequent sale;

b) buyers purchasing goods for personal use;

c) people purchasing goods for sale;

d) manufacturing companies of consumer goods;

e) there is no correct answer.

2. Consumer goods are characterized by:

a) distribution through a network of special stores;

b) purchase of a large amount of money;

c) no need for additional consultations with the seller;

d) all answers are correct;

e) there is no correct answer.

3. The objective of product policy is:

a) management of the life cycle of goods and their competitiveness;

b) searching for consumers willing to purchase goods;

c) produce as many goods as possible;

d) all answers are correct;

e) there is no correct answer.

4. The first stage in the process of creating a new product is:

a) management analysis;

b) product design;

c) creating an idea;

d) all answers are correct;

e) there is no correct answer.

5. The concept of “product levels” reflects:

a) the presence of several packages for the goods;

b) positions from which the characteristics of the product are considered;

c) type of product, its quality;

d) all answers are correct;

e) there is no correct answer.

6. Changing the assortment by varying the product means:

a) creation of a complementary (related) product;

b) creating a new product with changed parameters along with old product options;

c) creating a new product to replace the old version of the product;

d) all answers are correct;

e) there is no correct answer.

7. It is advisable to create a modification of a product based on improving its quality:

a) in the presence of technology that improves the quality of the product;

b) if resources are available for R&D;

c) if there are results of marketing research confirming the positive attitude of consumers towards the product;

d) in the presence of quality parameters, the improvement of which the consumer can evaluate as positive changes;

e) there is no correct answer.

8. The product is new if:

a) the market evaluates it this way;

d) all answers are correct;

e) there is no correct answer.

9. It is advisable to create new products in the following way:

a) through one’s own efforts;

b) acquire patents;

c) everything depends on the goals and resources of the company;

d) all answers are correct;

e) there is no correct answer.

10. The trademark is intended to:

a) compensate for the lack of quality of the product;

b) justify to the consumer a higher price for the product;

c) differentiate the product on the market among its own kind;

d) all answers are correct;

e) there is no correct answer.

11. What is the difference between the assortment and the nomenclature:

a) the nomenclature is part of the assortment;

b) assortment is a narrower concept that is part of the nomenclature;

c) assortment and nomenclature are not used simultaneously to characterize the same set of goods;

d) all answers are correct;

e) there is no correct answer.

12. Increasing the range means:

a) changing the characteristics of the product in the direction of improving their parameters;

b) a change in the characteristics of the product in the direction of reducing their parameters;

c) expansion of the total number of goods;

d) answers a) and b are correct);

d) all answers are correct.

13. The breadth of the product range reflects:

a) the number of options and varieties of an individual product within the assortment group;

b) total number assortment groups;

c) ensuring the profit of the enterprise;

d) all answers are correct;

e) there is no correct answer.

14. Product quality is:

a) a set of necessary functional characteristics of the product that are recognized by consumers as mandatory;

b) the ability of the product to fulfill its functional purpose;

c) the product has no visible defects;

d) all answers are correct;

e) there is no correct answer.

15. Which stage of the product life cycle is usually characterized by the lowest possible price:

a) introduction to the market;

c) maturity;

d) decline;

e) there is no correct answer.

16. The provision of the service is related to:

a) with reinforcement of goods;

b) with a high price of the product;

c) with sales promotion;

d) all answers are correct;

e) there is no correct answer.

17. Service is required for goods:

a) only for investment purposes;

b) consumer use;

c) any technically complex goods;

d) all answers are correct;

e) there is no correct answer.

3. creation of a new product to replace the old version of the product

4. all answers are correct

5. there is no correct answer

2. Is it advisable to create a modification of a product based on improving its quality?

1. in the presence of technology that improves the quality of the product

2. if resources are available for R&D

3. if the results of marketing research are available

4. in the presence of quality parameters, the improvement of which the consumer can evaluate as positive changes

5. there is no correct answer

3. The skimming strategy involves:

A) using high prices for a new product that is different high quality or uniqueness;

b) the use of different prices for different market segments/countries for the same product;

c) rapid penetration into international market due to low prices;

d) aggressive promotion policy.

Price skimming is the setting of a high price in conditions where the market is insensitive to price levels and their changes. Price skimming can make sense when a lower price results in less revenue.In a skimming strategy, high prices are set early in the product life cycle and thenNew Product is allocated to market segments characterized by the least price elasticity of demand.

4. " New product, little known to the buyer", As a rule, it is located at the stage of the product life cycle... implementation

5. In marketing practice, primary information should be collected for the following purposes...

and the study of consumer reactions to a new product

into the study of consumer behavior during sales promotion activities

d study of the general economic situation

6. An enterprise carrying out demarketing can take actions...

but transfers know-how to other manufacturers, but using the brand of its enterprise

Product life cycle level

Product life cycles in selected countries

The main factors determining the product life cycle

Global product life cycle

Synchronized access to foreign markets

Consistent entry into foreign markets

Possibilities of using the global product life cycle concept

Limitations of the product life cycle concept

Main functions of packaging in foreign markets

Factors influencing the packaging of goods in foreign markets

Packing size

Package design

Legal requirements

Packaging cost

Product recognition

Product perception

Product labeling

Basic Marking Functions

Labels and tags as the main marking media

Requirements for product labeling in EU countries.

International agreements on packaging and labeling of goods

Eco-labeling

Bar code

European Association for Product Numbering

Structure of EAN barcodes

Basic functions of barcoding
Blitz survey test
Test taskfor the first topic of the report:

1. At what phase of the product life cycle does the company receive maximum profit:

during the implementation phase;

in the decline phase;

during the growth phase;

at the maturity stage.

2. Which stage of the product life cycle is characterized by persuasive international advertising and profit growth?

3. stage of maturity;

4. stage of decline.

The growth stage is a period of rapid market acceptance of the product, rapid growth in sales and profits.

3. At what stage in the international product life cycle does sales slow down and modification efforts are required?

1. recession;

2. implementation;

3. maturity;

Stage recession - final stage life cycle goods, characterized by a sharp decrease in volumes sales, and then they arrived.

4. In practice marketing communications depending on the purpose of advertising on various stages The following types of advertising distinguish the product life cycle...

2. informative;

3. reminiscent ;

Depending on the stage life cycle goods allocate informative , exhortation and reminiscent advertising . Informative advertising prevails at the stage of introducing a product to the market, when the task is to generate primary demand. It consists of market information about a product or its new application, aims to dispel consumer fears, and carries information about price changes. Reminder advertising is important at the maturity stage of the product life cycle, when most potential buyers have already purchased the product. It is used to make the consumer remember the product and maintain awareness of it at a high level.

5. At what stage of the international product life cycle does demand form?

1. implementation;

3. height;

4. maturity.

Growth phase. If the product is required in the market, then sales will begin to grow significantly. At this stage, the product is usually recognized by customers and the demand for it quickly increases. Market coverage is increasing. Information about the new product is transmitted to new customers.

6. What stage of the life cycle the product is characterized by informative international advertising and demand generation?

growth stage;

implementation stage;

maturity stage;

decline stage.

Test task for the second topic of the report:

1. Globally marketed products include...

youth clothing “MY”;

carbonated drinks;

spare parts for the Zhiguli car;

carbonated drinks "Buratino"

Global marketing is the marketing of global organizations that conduct their production and sales activities, viewing the whole world as one big market, in which its regional and national differences do not play a decisive role. This includes Sosa-Sola carbonated drinks, as these products are consumed all over the world.

2. What stage of the life cyclethe product is characterized by exhortation international advertisingmine and profit growth?

growth stage;

implementation stage;

maturity stage;

decline stage.

3. What stage of the life cycle product is characterized by reminiscent international advertising and the need to modify the product?

growth stage;

implementation stage;

maturity stage;

decline stage.

4. What stage of the life cycle product is characterized by a decrease in sales volumes and the need to difficulty of market modification?

growth stage;

implementation stage;

decline stage;

stage of maturity.

5. What type of modification can be at the maturity stage of life new product cycle?

Konku modification rent;

plan modification;

market modification;

4. Personality modification

6. At what stage in the international product life cycle does sales slow down and modification efforts are required?

recession;

implementation;

maturity;

height.

7. It does not help to extend the product life cycle...

reduction in services

identifying new consumer groups and increasing product targeting

product modification

8. A company, as a rule, makes maximum profit at the stage of the product life cycle...

maturity

implementation

growth

Test task for the third topic of the report:

1. From the dictionary.Blister packaging- packaging made of thermoplastic materials. Typically, blister packaging follows the three-dimensional shape of an item or product.

Outer packaging- a set of protective measures and material means to prepare goods for transportation and storage, to ensure its maximum safety and make it transportable.

Package – Container, the material in which the goods are placed. Designed to preserve the properties of the product after its manufacture, as well as to make the cargo compact for ease of transportation.

D) design.

3. What are the most important components to consider when planning export packaging?

And the size of the package and its design;

B local customs regarding packaging color, consumer education level;

The material from which the packaging is made and its weight.
Test task for the fourth topic of the report:

1. “Ecological” labeling of goods in the EU country takes into account:

A) level of water pollution;

B) presence of noise;

B) amount of energy consumed;

D) degree of air pollution;

D) all answers are correct.

2. Important psychological factor influencing buyers and consumers of foreign goods is:

A) packaging and labeling of goods;

B) the presence of a well-known trademark;

C) provision of additional guarantees:

D) country of origin of the goods;

D) design.

Task 5. All presenters of the abstract are additionally tested for knowledge of terms and definitions from the dictionary teaching aid « International Marketing» (20 definitions)
PRACTICAL LESSON No. 12 (2 hours) TOPIC:. BRANDING AS A COMPONENT PART OF PRODUCT POLICY
Topics of planned individual reports:

Quality export goods and competitiveness in foreign markets

Product production decisions

Adaptation product

Creating a new product

Issues for discussion according to the conceptual apparatus of the topic and essay topics:

Trademark and Trademark

Basic decisions on the use of a trademark in foreign markets

Lack of a trademark

Availability of the manufacturer's trademark

Use of trademarks

Plurality of a trademark

Single trademark

Local and global trademark

Legal protection of a trademark

Warning labels

Form style

Corporate identity objects

Basic elements of corporate identity

Corporate identity as a form of communication

Service in product policy

Blitz survey test

Test taskfor the first topic of the report:

From the dictionary. The most valuable characteristic of a product for an enterprise and for a consumer is... product quality. The company sells vegetables and does not plan to use a brand name, since... product quality is not constant

1. In marketing theory, the concept of “product quality”, as an indicator of competitiveness, will characterize...

and the number of consumers who bought the product

b the set of properties of the product that it receives during the packaging process

the ability of the product to meet the requirements of the buyer

d a set of properties of a product that determine its ability to satisfy specific consumer needs

2. The most valuable characteristic of a product for an enterprise and for a consumer is...

a) quality of goods

b) brand

c) market novelty

d) minimum price

3. Pricing method, when a company deliberately inflates the price, emphasizingquality and the feature of the product is the method...

a) prestigious prices

b) imputed consumer assessment

c) following the competition leader

d) price discrimination

4. Selling goods at high prices and targeting market segments that pay special attention toquality product, trademark presupposes strategy...

a) prestigious prices

b) skimming

c) “price leader”

d) selective penetration

A group of products that are closely related to each other due to the similarity of their functioning, or intended for the same categories of consumers, or sold within a certain price range is _____.

Indicate the stages of new product development.

	Select... Prototype development Business analysis Marketing Testing Idea evaluation Commercialization Idea generation
5.	Select... Prototype development Business analysis Marketing testing Idea evaluation Commercialization Idea generation
	Select... Prototype development Business analysis Marketing testing Idea evaluation Commercialization Idea generation
	Select... Prototype development Business analysis Marketing testing Idea evaluation Commercialization Idea generation
6.	Select... Prototype development Business analysis Marketing testing Idea evaluation Commercialization Idea generation

A strategy in which only one intermediary has the right to sell a product is called a strategy...

Choose one answer.

A strategy in which only one intermediary has the right to sell a product is called a _____ sales strategy

A product range is considered narrow if...

Choose one answer.

The characteristics of the product range are:

Choose the correct answer:

_____ sales strategy is suitable for everyday goods

Establish a correspondence between the concept and their content

Changing the assortment group by varying the product means...

Choose one answer.

Production Association produces various goods for many consumers: bakery products, cakes, cookies of several types. “Cakes” in this case can be interpreted as...

Choose one answer.

Question12

Points: 1

The search for new products that are “in tune” with those available in the assortment is called a strategy...

Choose one answer.

Question13

Points: 1

In marketing, the saturation of the product range is called...

Choose one answer.

Question14

Points: 1

Install for possible solutions companies by assortment names adopted in marketing theory

Question15

Points: 1

_____, as the totality of all the company’s products, is characterized by length, breadth, depth, and harmony.

Answer:

Question16

Points: 1

_____ reflects the degree of similarity between different lines in terms of the product's end use.

Answer:

Question17

Points: 1

Creating assortment groups is an example...

Choose one answer.