How I opened the solarium. How to open a solarium from scratch

A beautiful tanned body is the dream of every woman and man, which is why visiting a solarium has become so fashionable and popular. A solarium business plan is a must for those who want to profit from the beauty industry.

A business of such a plan can be opened both as a separate direction and as an addition to a beauty salon, health center or fitness club. This kind commercial activities now very popular, as sunbathing is not available to most city dwellers. Ultraviolet in small doses is useful and even necessary for the human body, so visiting a solarium in moderation will never harm your health.

Project Summary

A ready-made solarium business plan includes the cost of purchasing equipment and renting a room. The cost of opening this business with active promotion pays off in 8-10 months.

Attracting regular customers will allow you to expand your business in just a few months. The solarium, the business plan of which you can download from us, is considering a separate office that provides tanning services. The business premises will be issued under a lease agreement. The main promotional activities will be the distribution of flyers, and the offer of cooperation to beauty salons, hairdressers and sports clubs that do not have tanning equipment.

Project marketing

Market Review

Ready-made solarium business plan- this is only half the battle, it must be adapted to the conditions of a particular market. Evaluate competitors: for this you need to consider not only representatives of a highly specialized business, but also beauty salons and fitness clubs that have this service. When comparing prices for services, it is necessary to analyze similar equipment, since the different power of the device allows you to get a different degree of tanning.

Basic concept

The main concept of the project is to provide quality tanning services in the middle price segment and provide additional services for customers - a phytobar with vitamin drinks, sale of cosmetic products for tanning and skin care.

This will increase the profitability of the project and accelerate its payback. In addition, the presence of additional benefits - good music, drinks, cosmetics - will increase the effectiveness of promotion.

Target group

For a solarium, the main target audience are women of all age categories and a certain percentage (5-7%) of men. For the possibility of visiting the solarium not only by non-working women, but also business ladies, the opening hours of the salon will include the operation in evening hours(until 21.00). Such working hours will mean the need to involve two administrators for shift work.

Service list

Standard list of services:

• solarium vertical;
• in the future - horizontal solarium;
• sale of tanning cosmetics;
• phyto-bar with refreshing drinks and vitamin cocktails.

Premises and equipment

room

When choosing a room, it is necessary to take into account the legislative norms for equipment of this type. A room with an area of ​​30-40 sq.m. will suffice to accommodate a vertical solarium. It is also necessary to provide a separate small room for a dressing room. When placing a vertical tanning machine, it is necessary that when it is installed up to the ceiling, there is a gap of about 30 cm.

Room requirements:

• preferably located on the ground floor or in the building of a business center, shopping center or sports club;
• Availability good repair so that you don’t have to invest money in finishing it (a solarium is an “intimate” office, so the room must be neat and equipped, which will be the key to forming a more cost-effective pricing policy);
• the premises must be located in a non-residential fund;
• optimal placement - in a residential densely populated area, it is possible near beauty parlors or beauty salons (provided that they are not competitors in this direction).

Equipment

To open a solarium, you will need the following equipment:

• vertical solarium (at the first stage, one device is enough, then, with the expansion of the customer base, they can be increased).
• dressing room furniture, wardrobe, cosmetics rack and reception desk.
• refrigerator for drinks.

In the future, it is also possible to purchase a horizontal solarium. The vertical device, according to surveys, is more preferable due to its hygiene (the client's body does not come into contact with the surface) and better tanning quality (more natural). But clients also like the horizontal one, because during the tanning procedure you can relax.

Documentation

To open a solarium, the following documents will be required:

• registration of an enterprise in the form of ownership - an individual entrepreneur.

In the future, with the expansion, it is possible to register the enterprise in the form of ownership, as a limited liability company.

Staff

To work in the solarium, you need to hire two administrators who will work in shifts. Accounting services can be outsourced, a cleaning lady can also be invited to work together. Requirements for administrators - communication skills, pleasant appearance. Experience in the same or similar job is preferred. The personal qualities of employees in the service sector always have a very great importance, to attract regular customers, you need to create a friendly environment.

Advertising and promotion

To attract customers to your solarium, it is necessary to carry out activities for its advertising and promotion:

Direct sales will be effective. To do this, you need to bypass all nearby salons, sports clubs, hairdressers with a proposal for cooperation. What motivates them? These may be commissions from the sale of services and the expansion of the scope of these salons.

Financial plan

A business plan for a solarium must necessarily include a calculation of planned income and costs. The average price per minute of use will be set at fifteen rubles, but subscription cards worth two thousand eight hundred rubles will also be issued. Using a subscription is beneficial for both the salon and regular customers. At the beginning of the activity, a certain number of minutes of the first sessions may be provided free of charge to attract customers.

Calculation of the main financial indicators

Costs for starting a new project:

• acquisition necessary equipment(vertical solarium) - 250-300,000 rubles.
• purchase of furniture, a refrigerator for drinks - 50,000 rubles.
• paperwork - 30,000 rubles.

The total amount of initial investments will be 330-380,000 rubles.

Monthly costs:

In total, monthly expenses will amount to 80-95,000 rubles.

On average, the income per month will be approximately 120-150,000 rubles, with a profit of 40-60,000 per month, this will make it possible to pay back the project even in less than a year. Attracting regular customers will allow the salon to expand the types of services, add additional equipment and increase the area.

2015-08-26

At the present time, the appearance of a person can undergo significant changes. Naturally, efforts can be made by him for this. One of the possibilities for a positive change in appearance is a solarium. High performance in this regard, of course, provides high demand. In this regard, it is quite natural that many entrepreneurs want to make good money and open their solariums.

This is very convenient for clients, because they no longer need to travel to distant countries and, moreover, you can get a beautiful tan even in winter. Surprisingly, solarium services are in demand even in cities with a relatively warm climate. As statistics show, on average, at least thirty tanning studios are open in one million-plus city. Do not be afraid of competition, because a business in this area can attract customers indefinitely. Consider the estimated indicators specifically for our solarium.

The estimated amount of investments will be 1 million 249 thousand 500 rubles.

The expected return on investment is two years.

The net profit of the company should be about 146 thousand rubles a month.

It turns out that with a certain set of actions, you can reach a stable and, perhaps, even passive income. Next, we will consider what efforts are required for this.

2. Description of the business

Before you open a solarium, you need to understand in what format it will work. The fact is that here events can develop in different ways. For example, it can be a tanning studio, or renting a separate office in an already existing beauty salon or fitness club. Each of these options is beneficial in its own way, and therefore their relevance should be considered privately. We are in this business plan we will explore the possibility of opening a traditional studio, which will have three solariums.

It implies the provision of solarium services (costing twenty rubles per minute) and instant tanning services (self-tanning) - its cost will be one thousand three hundred rubles per session. In addition, various tanning cosmetics will be sold in the salon. The latter refers to all kinds of creams, oils, lotions and tanning accelerators.

It is assumed that about sixty percent of the revenue will bring a solarium, twenty-five percent can be received through self-tanning and the remaining fifteen - it will be sales of specialized cosmetics.

The tanning studio will work from ten in the morning until nine in the evening, seven days a week. The highest demand is likely to be from March to June and from October to January. That is, in the summer months, clients, for the most part, will receive a tan in a natural way.

3.Description of the sales market

According to statistics, the services of tanning studios are in demand mainly among young people who are aimed at an active lifestyle. As a rule, these people visit fitness centers, massage parlors and often use the services of cosmetologists. Actually, a little higher we talked about the fact that placing a solarium next to such establishments can be beneficial. Solarium clients are usually people with an average and higher income. Still, not everyone is ready to spend solid money on their appearance.

According to some information, about seventy percent of the clients of solariums are girls between the ages of eighteen and thirty. The remaining thirty percent are usually men in their twenties and thirties. Just do not think that these proportions will always be preserved. According to statistics, the proportion of men using solariums is constantly increasing.

As for regular customers, they usually take two courses a year. In this case, one tanning course consists of ten sessions. Again, one session takes no more than ten minutes. Given these data, it can be assumed that one regular customer can bring a profit of four thousand rubles per year. Naturally, here you should not forget about cosmetics, which he can easily buy. It turns out that the main task of tanning studios is to find regular customers.

4.Sales and marketing

Business promotion will be carried out mainly through the Internet. Obviously, this will require a website. Perhaps, for starters, it will be a regular one-pager. The cost of its development will be 10 thousand rubles (one-time). Further this site will be promoted in search engines- the price of such work is usually 8 thousand rubles a month. In addition, a branded profile on the social network will be created. Note that such a business is well promoted through Instagram, so the emphasis will be on it. Again, this will require the services of specialists - their work will probably cost 10 thousand rubles a month.

To keep regular customers, various discounts and bonuses will be offered. An example is a promotion in the spirit of "every tenth session is free." At the time of opening and during further work, you can give bonus cards that will allow you to earn points. At the initial stage of work, you can distribute flyers and lay out booklets in various institutions.

5.Production plan

To get started successfully, you need detailed diagram development. At this stage, we will study all the stages of starting a business.

Company registration

The legal form here will be an individual entrepreneur and, in addition, the application indicates the code 93.04, which is designated as “Physical and recreational activities”. Also, as a supplement, you can designate the code 52.33 (it is marked as " Retail cosmetics and perfumery products) and code 93.02, which is referred to as “Provision of services by hairdressers and beauty salons”.

Finding a suitable room

It is important to consider that the payback of a business here directly depends on the correct choice of location. Recall that there will be three solariums in the form of three separate rooms. At the same time, at least a small area for the reception is needed - here customers can stay, pay for services and relax. Thus, a room with an area of ​​\u200b\u200b70 square meters is required.

In general, in fact, you can settle down even in the most ordinary shopping center. In this case, it will be possible to receive visitors almost from the very first days of work. Due to the high attendance of the shopping center, it will no longer be possible to spend huge amounts of money on advertising. True, in such places and the cost of rent is quite high.

Another option is to open a studio in a residential area of ​​the city. For example, it can be a room on the ground floor of a multi-storey building. Here the cost of rent will definitely be lower, especially if the area is remote. At the same time, you will still have to spend money on advertising if there are enough customers in the district.

Carrying out repairs

Do not forget that a tanning studio should look stylish and comfortable - this will win over guests and win their loyalty. Definitely better to find good room with fresh renovation. Otherwise, you will definitely have to spend money on updating your workplace. It is assumed that the repair time should take no more than one month. In terms of spending, it should cost about 100 thousand rubles.

Purchase of equipment

Obviously, solariums are the main equipment here. This business plan involves the acquisition of vertical solariums. Preference can be given to European brands, such as Sunny, Megasun or Q-Med. With regular use, it should be remembered that the lamps of solariums need to be changed periodically - this depends on the frequency of operation of solariums. As a rule, lamps high pressure can work for five hundred - thousand hours. There are also low-pressure lamps - they usually last two hundred and fifty to eight hundred hours. Focusing approximately on these indicators, lamps should be changed in a timely manner so that customers do not accidentally encounter these problems. Also, do not forget about the instant tanning system, which can also bring a decent income.

So, about 1 million rubles will be spent on three vertical solariums (each of them costs 300 thousand rubles + about 40 thousand rubles will have to be spent on one instant tanning system). In addition, 98 thousand 500 rubles will be spent on the purchase of furniture for work - this, in particular, the reception desk, a small sofa and wardrobes. You will also need a cooler for drinking water, coffee table, four chairs, employee microwave, kettle, computer and cash register.

In total, 1 million 30 thousand rubles will have to be spent on the purchase of furniture and equipment.

Search and employment of employees

Administrators are needed as permanent employees for the operation of the solarium. Applicants for this position must be presentable, courteous and friendly. They do not require any specialized education. Experience in such work is not needed here either - just the desire to learn all the intricacies of such a profession is enough. You can select administrators through social networks and / or through free boards ads.

In addition to these employees, outsourcing cooperation is planned. Perhaps these will be private specialists or, perhaps, individual companies - it all depends on their professionalism and prices. In particular, an experienced marketer will be needed to promote the business, and an accountant will be required to control finances and reporting. A cleaner will be required to clean the premises. In any case, by hiring these employees, even on a part-time basis, it will be possible to save significantly. Today, there are many relevant offers on this market, so you can find such specialists via the Internet, directly through search engines.

Obtaining Other Permissions

After the premises are found and repaired, as well as after the selection of personnel, other remaining documents can be drawn up. In particular, to get started, you need to buy and register a cash desk, as payment in cash and by cards is expected in the salon. After that, we obtain permission from the Sanitary and Epidemiological Station for this species activities. Do not forget about the permission from the fire inspection (as a rule, the owner already has it if the premises were previously used for commercial purposes). Salon workers, in turn, must have medical books. Registration is required here outdoor advertising– this is also very important.

After the business is open, you can send money to advertising. For this will be used standard ways promotion. In particular, these are print media, posting ads, advertising on the Internet and on television. In doing so, the main emphasis will be placed on the development of the group in social networks and promotion of the company's website. Thanks to this, it will be possible to as soon as possible Express yourself. Naturally, the Internet allows you to maintain high positions for a long time.

Launch dates for the solarium

Given all of the above, we can roughly assume that the launch will take about one and a half to two months. Of course, some moments can be significantly stretched, and some, if desired, can be significantly reduced. At the same time, one should not forget that this business plan allows you to foresee and roughly calculate all the details. Considering this, literally one to two weeks can be allocated for each stage. As a result, it will be possible to start quite quickly and successfully, attracting customers literally from the first days of work.

6.Organizational structure

So, we have already mentioned above that the key employees will be administrators - there will be two of them and they will work according to the “two in two” schedule, from ten in the morning until ten in the evening. Administrator duties will include:

• advising clients on tanning issues;
• sale of related products and creams;
• meeting and leading clients to the solarium (if necessary, you will need to adjust the equipment);
• issuance of all necessary accessories for tanning;
• maintaining the cleanliness of the premises;
• maintaining a sufficient level of water in the coolers, and if necessary, the administrator should treat customers with tea;
• receiving Money and handing them over to the cashier;
• accounting of received and issued money;
• assistance in the provision of self-tanning services.

Thus, two administrators can easily cope with the work of the studio. Their salary will consist of several indicators:

• salary in the form of 10 thousand rubles;
• percentage of solarium revenue;
• percentage of the sale of related cosmetics.

Recall that employees must have valid medical books (or must be ready to issue them if they only plan to get a job).

As for the accountant, it is planned to spend no more than 10 thousand rubles a month on his services. The duties of this specialist will include quarterly reporting (both financial and statistical). Also, the accountant will control the movement of funds, will pay taxes and other regular payments. In addition, he will deal with the calculation and payment of wages, communication with counterparties on all the nuances of the document flow.

The marketer, in turn, will set up and lead advertising campaigns, work with a group in a social network. Also, his duties will include work with the company's website. Naturally, he will be responsible for attracting traffic. potential clients. The monthly salary of a marketer will be 8 thousand rubles, and he will also receive a percentage of sales.

For daily wet cleaning, a cleaner will come to the studio, who will receive exactly 7 thousand rubles a month. There will be no special requirements for her work - it is only important that the salon is always clean (if necessary, administrators should wash the floors and throw out the trash).

So, the head of the company in the first month will receive 21 thousand rubles, and literally in the second year of work his salary will reach 40 thousand rubles. Administrators in the first month of work will receive approximately 11 thousand rubles, and in the future their salary will reach up to 25 thousand rubles a month. Approximately in the same numbers and proportions, the salary of a marketer will grow. As for the accountant and the cleaner, their salaries will remain unchanged - 10 and 7 thousand rubles, respectively.

7. Financial plan

As we indicated above, 1 million 30 thousand rubles will be required for the purchase of equipment and inventory.

100 thousand rubles will need to be spent on cosmetic repairs of the premises.

It will take 4,500 rubles to register a business.

The development of the company's website will cost 10 thousand rubles.

The development of printed promotional materials will require 5 thousand rubles.

Payment of rent will cost 100 thousand rubles.

In total, it will be necessary to invest 1 million 249 thousand 500 rubles.

As for expenses (rent, expendable materials, advertising, taxes), then monthly they will amount to about 115 thousand rubles.

Considering all costs and investments, it is assumed that the company's net profit in a year and a half will reach 130-150 thousand rubles a month.

At the same time, the company will begin to receive the first profit literally in a year from the start of work, and full payback is planned approximately at the end of the second year from the date of opening.

Of course, seasonality must also be taken into account. For about three to four months a year, sales will be at their highest, and in the summer they can drop significantly.

8.Risk factors

It is important to take into account the risks that you may face when doing this business. Let's consider the most probable of them.

One of the risk factors is the emergence of competitors within walking distance. Obviously, because of this, some of the regular customers of the salon may go to other companies. In order to prevent such a problem, it is planned to hold various promotions, provide discounts and bonuses. In addition, constant monitoring of the quality of services will be carried out, it is expected to highlight specific benefits (hereinafter it will be possible to mention them when working with clients).

It was said above about seasonality - this, no doubt, can also significantly reduce the demand for the services offered. To minimize this risk, it is planned to introduce new offers, possibly also seasonal. In other words, in the "bad" season, you can even slightly reduce the prices for solarium services.

Do not forget about the likelihood of staff turnover. Naturally, this can lead to both material and time costs. In order to prevent such situations, it is planned to introduce bonuses for Good work. Perhaps non-financial incentives employees, for example, holding corporate parties, providing discounts for the services of other companies, paying for meals.

The problem can also be the unscrupulous work of employees. For example, administrators may be late for work or leave early. Obviously, for this, the work of the salon should be regularly monitored and spontaneous checks should be carried out periodically. As for the accountant and marketer, constant reporting directly to the business owner will allow them to control their work.

Any equipment can break down and tanning beds are no exception. Naturally, this can also negatively affect the overall profit. To do this, you should regularly check the equipment before buying, and if possible, it is better to find an employee in advance who can always repair everything in case of a breakdown.

One of the most popular business areas today is the beauty industry. In the era of gloss, everyone wants to be attractive and well-groomed. You can improve your appearance very quickly with the help of artificial tanning. Many people take advantage of this opportunity.

Nowadays, a tanning studio is a place that not only people with a good income can afford to come to, but also schoolgirls, housewives, in general, everyone who wants to look beautiful and young. How to open a solarium? Will such an investment pay off? What nuances should be considered when drawing up a solarium business plan? This will be discussed in the article.

Perspective factors

In developed countries, hardware tanning is quite common. Solariums are installed everywhere: in beauty salons, hotels, health centers, airports and train stations. Even in sunny resorts, where and so all year round summer, many hotels are equipped with sunbathing rooms. Many are wondering whether it is profitable to open a solarium in our latitudes. The answer to it will be positive. And that's why.

• The climate in Russia is characterized by a small proportion of sunny days a year, and the lack of ultraviolet radiation leads to adverse consequences for the body, both physical and psychological.
• Now everyone is very concerned about their own image, and a tan, as is customary, is an indicator of a person's status.
• A considerable number of people believe that sunbathing in a solarium is less dangerous than under the natural sun.
• If you are planning to start such a business in small town where there are not enough offers of this kind on the market, it is not even worth thinking about whether it is profitable to open a solarium. Without a doubt, the service will be in high demand.

In addition, such a business is very variable in scale. You can buy just one solarium and open a small salon, or you can form a whole network of hardware tanning studios and include additional services in the range, such as, for example, a phytobar, massage, pedicure and manicure, SPA treatments. Of course, for a business of this magnitude, huge investments will be required. In this article, we will present a solarium business plan that implies minimal initial costs.

Business registration

The activity of tanning studios does not require licensing today. You can register a business as legal entity or individual entrepreneur. The second option is easier and more profitable. For a solarium, the OKVED code 93.04 “Sports and recreational activities” is suitable, and if it is planned to sell cosmetic products necessary for tanning, also 52.33 “Retail trade in cosmetic and perfumery goods”. However, registering an IP is far from all that is needed to open a solarium.

Choosing a taxation system

In relation to tanning studios, it is optimal to use UTII or PSN. Officially, solarium services are classified as household cosmetic and hairdressing services, they are assigned the OKUN code 019339, respectively, they are subject to UTII.

The solarium business plan includes the calculation of the estimated income from the activity for the year. If the expected profit exceeds 900 thousand rubles, it would be reasonable to think about acquiring a patent, the cost of which is 54 thousand rubles per year. In the conditions of such profit, it is more profitable to use the patent taxation system than UTII.

Getting permissions

As already mentioned, hardware tanning refers to cosmetic and hairdressing services, therefore, before opening a solarium to visitors, you need to obtain permissions similar to those required for the operation of beauty salons. Workers must in without fail have medical records. The premises and equipment installed in it must comply with fire safety requirements and sanitary and epidemiological standards. Basic requirements of SES:

• availability of auxiliary premises (bathroom, dressing room, pantry);
• availability of storage space for garbage and inventory;
• equipment of the premises with supply and exhaust ventilation with mechanical stimulation;
• equipping the premises with a centralized water supply and sewerage system.

Requirements for the premises

The minimum dimensions of the room in the case of installing one solarium in it are:

• width - 1.5 m;
• length - 2 m;
• ceiling height - from 2.6 m.

If you are planning to install two solariums, then keep in mind that total area the premises in this case should be at least 40 square meters. Humidity in the studio should not be higher than 80 percent, so you should avoid the neighborhood of ponds and pools. Pay close attention to how the supply and exhaust ventilation is arranged - you should ensure the unhindered removal of hot air and the supply of fresh air.

The electrical wiring must also be in perfect condition, the required voltage is 380 V. A five-core wire must be laid to the place where the solarium will be located. The floor in the room must be level and stable. Qualitatively repair the studio premises, think over the design in detail. Clients during the visit should receive positive emotions and feel comfortable.

Choosing a place for a solarium

It is necessary to give preference to premises in the city center (they have only one drawback - high rent), in newly occupied houses (the advantage is that there is no competition), on the outskirts of the inhabited, which have an average distance from the center. Practice shows that it is unprofitable to open a tanning studio in remote areas of the city, because it will be almost impossible to promote a solarium.

The location should be such that the passability of the salon per day is at least ten to fifteen people. The payback of a solarium directly depends on the number of visitors, so the choice of a place should be taken with the utmost seriousness. Pay attention also to the surrounding infrastructure. If there are shopping centers, cafes, higher educational establishments, gyms, then feel free to rent a room.

Most Russian regions are located in mid-latitudes and suffer from a shortage of sunlight. This explains the high demand for artificial ultraviolet, because in modern solariums you can get a quick, intense tan without harm to health. Even in Miami there are about 100 studios - after all, the sun is more harmful to the skin than high-quality solar lamps. They are equipped with filters that reflect the aggressive rays of spectrum C and dose the rays of spectra B and A.

In large cities, there is one solarium for 10-15 thousand inhabitants (the service is often provided by fitness centers, beauty salons, beauty parlors). There is an annual expansion of the market by 30%. Many tanning studios pre-record.

The easiest way to enter a niche is to buy professional equipment(about $ 8 thousand), conclude an agreement with the salon and put the device there. A vertical unit will require about 5.5 m². The profit is usually divided in half, the payback period is 1 year.

More detailed business The floor plan is shown below.

What are the best solariums?

There are horizontal and vertical solariums. Horizontal ones have a gentle effect, you can lie in them, do not turn on the lamps at face level. The disadvantages include uneven tanning. Usually the sides sunbathe badly - you have to constantly change the position of the body. To achieve the desired effect, it is visited more often.

In a vertical tan lies faster. To make the shade uniform, a person raises his hands or constantly moves. Modern equipment is equipped with elevator lamps and an aroma system.

Subspecies of solariums:

• Turbo solarium. It has a cooling ventilation system, which contributes to a quick tan (as in windy weather).
• Sitting. Designed for hands, décolleté and face. High power lamps provide fast results.
• Collagen. The skin is affected by blue and red lamps with a healing effect. Blue destroy pathogenic microorganisms, red stimulate cell renewal. As a result, metabolism is activated, toxins are removed, collagen and elastane are produced.
• Studio (professional solarium).

There are salons offering instant tanning. It does not involve exposure to ultraviolet radiation - a bronzer lotion and a turbine (or compressor) spray are applied to the skin. The method is 100% safe.

If you have already decided what type of solarium you will open, it is time to think about what you need to open a tanning studio from scratch.

Documentation

Solarium as a business does not require a license, which simplifies registration.

Required package of documents:

• organizational and legal documents (for LLC or individual entrepreneur);
• permission from Rospotrebnadzor;
• permission of the sanitary and epidemiological station;
• production control program;
• documents for cash register equipment;
• concluded contracts for disinfection, disinsection, deratization;
• contract for the disposal of lamps.

Specify OKVED code 93.04 (sports and recreation activities). The staff must have at least one specialist with a medical education.

room

It does not matter where the premises are located - in the center or in a residential area. The main conditions are a developed transport interchange and distance from competitors. It is desirable that there is an exit to the main street - then the target audience quickly find a salon. The location of beauty salons, sports centers, shopping and entertainment complexes nearby will be a plus.

A spacious and dry room is required, with good ventilation, temperature no more than + 25 ° and humidity no higher than 80%. Area - at least 25 m², optimally - 40-50 m². You will need to organize a power supply with a power of 350 watts. Decorate the interior modern style. It is important that the client feel as comfortable and comfortable as possible in the salon.

Businessmen often rent spaces from owners of beauty salons, hairdressers and fitness centers, which allows both parties to attract more customers.

Equipment

Mandatory steps at the stage of equipping the solarium:

• drawing up a layout of equipment;
• purchase of equipment;
• examination.

You can buy both a new solarium and a used one. Used devices are cheaper by 30-50%. This is $ 2.5-4 thousand. The prices of new ones are from 5 to 8 thousand dollars. For the full operation of the salon, you need at least 2 solariums.

The best option is vertical solariums. They are used by 90% of customers. They require less space, so they can serve more people. Horizontal devices are cheaper, but not as popular.

It is important to have tanning devices for individual parts of the body: face and décolleté, shoulders and back, arms, legs.

Lamps are changed every 400-500 hours of operation.

The higher the quality of the tanning equipment, the lower the health risks for the client. Modern devices produce radiation, the quality of the impact is indistinguishable from the sun. The ability to get a natural tan will attract customers.

Staff

Solarium employees who communicate with visitors are called solar consultants. In most solariums, they perform administrative functions - this is a meeting of clients, escorting to the room for procedures, settlement and cash operations. But their main tasks are to provide information about the features of artificial tanning and skin care methods, determine the client's skin type, and select the type of tanning. Often in solariums they sell cosmetic products for tanning and care, and a helioconsultant helps you choose the best product.

The work of employees is usually organized in 2 shifts. The establishment has no outlets.

Base state:

• 2 solar consultants;
• 1 manager;
• cleaning woman;

In the presence of free time and experience, the owner can take on the duties of a manager. For bookkeeping, it is better to turn to outsourcing.

Advertising

No matter how high-class your solarium is, without an effective marketing policy, its payback will take years. Consider this moment when drawing up a business plan for a tanning studio.

• Signboard. This is the beginning of the beginning. The more attractive it is, the more will be willing to look inside.

• Flyers - for distribution on the street, in shopping malls, subway crossings. Design is also important here. An image of a beautiful, tanned girl or guy on quality paper with a “juicy” call to action is the perfect solution.
• Announcement in the media. The method is no longer so relevant, but in sparsely populated regions it can work.
• Advertising on the Internet (own website, ads on forms, in social networks). Focus on the advantages of your solarium: safety, modern equipment, natural tan.
• Mutual PR with other enterprises. For example, you advertise in your salon a neighboring hairdresser, and in the hairdresser there are flyers for your solarium.

Profitability and payback of a solarium: a plan with calculations

The solarium is cost-effective when calculating 15-20 clients per 1 tanning device per day. A minute costs from 10 to 15 rubles. This is 250-600 rubles per client (including the use of cosmetics).

A ready-made business plan for a solarium with calculations involves the following items of expenses for the start:

Monthly costs:

Expense item (weekly)	Amount (in rubles)
Premises for rent
Wage
Communal payments Is it profitable or not to open a solarium? Solarium services are seasonal, the peak period is March-April. In October and November, demand drops significantly. This is the first problem. Second " underwater rock» - high rental rates (in the center rent can cost $100/m²) and high energy consumption charges (if many tanning machines are used). The situation is solved by expanding the range of services. The situation in the industry is favorable for the entry of new players. Subject to the use of advanced equipment, impeccable service, a competent advertising strategy, the introduction of additional services (phytobar, cosmetics sales, manicure, pedicure, massage), as well as a loyalty system with promotions and discount cards, your salon will almost certainly be visited and pay off in a little more than a six months.