home Business blogs Where to start celebrating. How to open a holiday agency? Advertising activities and registration

Where to start celebrating. How to open a holiday agency? Advertising activities and registration

My name is Sergey Shcherbakov, I'm from Novosibirsk. Over the past six years, I have been actively organizing holidays for people, I have my own agency "Jubilee". The direction of the business is the organization of performances by various artists, the search for presenters, car rental (retro, limousines), ordering services in the media, organizing corporate and children's parties.

In general, my agency conducts any organizational arrangements that are associated with certain events in the lives of clients.

My initial business costs are from 500,000 rubles;
Staff - 5 people;
Monthly income - from 1 million rubles.

What does the agency do?

Your task is to organize holidays for people and resolve all issues related to decoration. The ultimate goal is to make the customer and guests satisfied with the event.

A good agency should organize anniversaries, weddings, birthdays, children's parties, seminars, presentations, various parties, corporate events and so on.

In general, the range of work is huge and requires creative thinking from employees and inexhaustible energy from you, as a manager and owner.

How to open a successful event agency

What are the features of the business?

To stay afloat, you need to have at least 2-3 orders per month. Therefore, at the initial stage it is not required to hire a large staff.

It is better to find a few clear-thinking people who know how to organize holidays and know how to do it. Naturally, it is important to be able to fit the flight of fancy into the financial framework of the customer.

If the customer is not limited by finances, then extreme entertainment can be arranged, for example, skydiving. Various competitions are very popular, so it is necessary to prepare a database of options and gain experience from existing agencies.

You must understand that it will be difficult to cover all areas at the initial stage, so it is better to do one thing, for example, birthdays, children's parties or weddings.

Business plan for organizing holidays

Without a novice entrepreneur having a business plan, starting in business is stupid and fraught with ruin even at the start. We recommend that you create your business plan before you start.

By the way, you don't have to spend a lot of money to do this. It is enough to buy an inexpensive template and for little money recycle it in full accordance with your requirements:

How to apply?

If you plan to work seriously and for a long time, then registration of IP is mandatory. When choosing OKVED codes, give preference to two - 92.72 and 92.3.

They are the ones that include different kinds activities related to the organization of holidays. As a rule, to obtain the status individual entrepreneur you are required to complete the required form and pay the state fee.

The costs here are small, so it is not worth marking them as a separate item. If you plan to create a business together with partners, then you need to choose a more serious form - LLC.

In this case, the registration costs will be much higher, and you will have to run around with papers.

The total cost of registration can be from 30 thousand rubles.

As for the license, in the case of a holiday agency, you can do without it.

Opening a holiday agency is the right way!

Do you need a room?

Here you have two options:

work without an office at all. In such a situation, you can communicate with customers by phone, and then make an appointment somewhere in the park, cafe, come to the house and negotiate the conditions there. The advantage of this method is saving on office rent.

The disadvantage is distrust on the part of more promising customers. In such a situation, people will be afraid of deception.

rent a small space.

The post has been changed:

How to open a holiday agency?

The theory of the famous Scottish economist Adam Smith that demand generates supply has so far been refuted by no one. And that's exactly how the business operates today. There is a need for a product, which means it will be produced and sold. However, people now live more according to the principle of the ancient Romans, who shouted to their rulers: “Bread and circuses!”. And they knew how to organize spectacles. The theme of entertainment events is relevant even today, and since it is truly good show Few can deliver, and therefore only a few remain “afloat” among such companies, I decided to tell you how you can create an agency for organizing holidays, what “pitfalls” a novice entrepreneur can avoid, and how to achieve success in this business if possible.

Surely you have heard that in Russia public holidays more than in any other country in the world. And it's true: our compatriots have come up with so many holidays that there are even more than 1/3 of them by working days. For example, this year we work 240 days and rest 125, that is, every 3rd day. The question is: when to work, and what are the dissatisfied with people who believe that they are overworking? One way or another, Russian people love holidays, and they are used to celebrating them on a grand scale - if you really go for a walk, so that later you will remember about it for a very long time.

Brief business analysis:
Business setup costs:500,000 - 1,500,000 rubles
Relevant for cities with a population: from 100 000 people
Situation in the industry:supply market is saturated
The complexity of organizing a business: 4/5
Payback: 1-1.5 years

Our citizens are quite successful in this, especially considering that in just a few days of the holidays they “lower” everything that they have managed to save up over several years. Vivid examples of this are weddings, anniversaries, the birth of a child, etc. So the sums in this business are quite considerable, and the "entry ticket" to the market for such services is also by no means cheap. But the agency for organizing holidays also receives orders all year round, in contrast to the seasonality of other areas of entertainment, such as, for example, beach attractions, or an open-air cinema.

By the way, according to the “fashionable” tradition today, to call everything that is possible and everything that is impossible in foreign words, you can now hear the expression “event” about agencies organizing holidays. Of course, the concept itself is somewhat broader than the word "holiday", but company owners do not particularly pay attention to semantics, proudly naming their company in a foreign way.

However, modern agencies for organizing holidays are engaged not only in the holidays themselves, but also in holding other events that can only be called holidays with a stretch:

We draw up a business plan and register our activities

A business plan in any business is the foundation of the foundations, which not only allows you to paint a picture of the future of the business, but also to prevent the risk of failure, or “mitigate” the consequences of bankruptcy. I have already told my readers about how to create a business plan, I will not repeat myself. Those interested can see all the information on this link.

If you want to simplify your task and get advice from professional lawyers and accountants or assistance in processing all required documents, then you here.

We organize a workplace

Feel the difference? Not an office but workplace. Because almost always meetings and conclusion of contracts are held either in a neutral place (cafe, restaurant), or on the territory of the customer. Therefore, you will need the room mainly for work - discussing upcoming events with the team, writing scenarios, etc. But it also happens that the client wants to meet you at your square, and therefore the workplace must be designed accordingly.

Photos from various events you have hung on the walls (at first, these may not be your photos at all), good office furniture, testimonials from grateful customers - all this should impress customers. In addition, you should always have a portfolio at the ready, consisting of videos organized by you for the show.

Recruiting a team

The organization of holidays is just the kind of business in which "cadres decide everything." 2-3 specialists cannot “pull out” this business, except to work on holding events with a small budget. In order to achieve success in your business, you need a team of first-class specialists:

Animators
Drivers
Screenwriters
Leading showmen
Photographer, videographer

In addition, cooks, assemblers of light and other structures, dancers, circus performers, musicians of various genres, pyrotechnicians, waiters, decorators, and a bunch of other people will be required. Of course, it is simply impossible to keep all these people on the staff, so I put the specialists I needed first of all on the list, and listed the rest in the line.

Who exactly to invite to your team on an official basis, and who will be involved as necessary under the contract, is up to you. But the fact that in the course of the work of the agency organizing holidays you will have to “acquire tentacles” of useful connections is a fact, not only among the “sharks” of show business, but also among municipal authorities, directors of schools, kindergartens, theaters, cafe owners and restaurants, and other "necessary" people.

“Along the way”, several “related” businesses can be singled out as a separate direction: decoration with balloons, providing a bus for parties, etc.

Scenarios for holidays

A competent, interesting, exciting script is half the success of your team, so you can’t save on screenwriters. It is better if 2-3 people work on it, and the necessary adjustments will be made after writing by the whole team. You won’t surprise anyone with the usual “drinks-party-dances” now, people want creativity.

By the way, about saving. Since there is fierce competition among event agencies, and they literally “fight” for clients, especially large ones, you cannot save on all staff, especially if they are high-level professionals, since, having gained experience, gained certain knowledge, working in your team, no one will prevent them from leaving for competitors (such poaching is widespread in the entertainment business environment). Corporate "loyalty" should be supported not only by banknotes, but also by a loyal attitude towards employees, and some corporate "ideology", the cohesion of the entire team.

And one more thing about scenarios: they must be protected by intellectual property rights, otherwise, after competitors “copy” your holiday, you will have to come up with something new every time.

Necessary equipment, inventory, and equipment

When organizing a business, the acquisition of all necessary equipment and inventory will be perhaps the biggest expense item. You will definitely need a car that will transport equipment and artists to the venue.

Light and sound equipment
Suits
Photo and video equipment
Scenery

- of course, you won’t succeed in everything you need, and you don’t need to purchase it right away, everything will appear in the process of business development, but you should have what is listed on the list.

We are looking for clients

The most important thing for you in business, especially in the first year or two, should be the filling of the portfolio. No one trusts a company that has hosted several children's parties, a couple of proms, anniversaries, and one wedding to organize a show worth a hundred thousand dollars. That is why you should always aim upwards, developing a portfolio, and not being afraid to offer your services to eminent clients.

"Pitfalls" of the event agency

The main mistake of beginner event agencies is the desire to do everything, and therefore, without the necessary experience, they often take on events that, to put it mildly, are too tough for them yet. You need to move towards success smoothly, gradually, but steadily, and then you will definitely succeed.

To start a prosperous business, you need to find an area that this moment the most in demand.

This is the agency for the organization of holidays. This is original and profitable business, which is actively developing in the modern market. How to start working in this area?

Official registration

Perhaps it is difficult to imagine an occupation more interesting than the organization of holidays. The business plan for such a business begins with the costs of obtaining official documents giving permission to conduct business. First of all, you need to register as legal entity or an entrepreneur (optional).

To determine the form of an economic entity, consult with a qualified lawyer. For example, choosing an LLC, it will be possible to include in the paper the founders-partners who have invested an equal share of the investment. Form PBOYuL does not require such founders.

The basic documents for registering an enterprise include a charter, an application to the registration authority, for an LLC, you will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out in tax service, in the funds of social and compulsory health insurance.

Room selection

Before you create an agency for organizing holidays, you need to decide on the location of the office space. It is there that clients will place an order, come to get acquainted with the portfolio and actors, and communicate with the director of the company. As such a territory, you can use both a specially designed apartment and a rented office.

The company can be located anywhere, but it is much more convenient for customers if it is located near the center and directly from the places where the organization of holidays will take place. The business plan should take into account the cost of rent, which may be slightly higher than when using a room in a residential area. But in the central part of the city there will be a much denser flow of people, which means that the number potential clients will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing holidays, you must immediately think about advertising. It is worth developing advertising booklets that can be distributed by mailboxes, left in shops, beauty salons, cafes and restaurants.

In addition, you need to make business cards, put up posters around the city and think over a holiday dedicated to the opening, where potential customers can immediately be convinced of the high level of quality of services provided. Without all these measures, a business can face a period of downtime in the first weeks of its existence.

Recruitment

How to start an event management business? Another point is the selection of employees. These should be talented artists of different directions, for example, a clown, a singer, a theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of customers.

Some sample works need to be created in advance so that visitors can familiarize themselves with them and make sure that such a style suits them. You will need a costume designer who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when the agency for organizing holidays is not yet in great demand, the same person may be responsible for different areas of activity. For example, the costume designer may well be responsible for the make-up.

List of services provided

A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. An average agency offers its clients the organization of children's parties, for example, matinees, organizes parties for individuals, organizes leisure evenings, as well as seminars and conferences.

For each of these proposals, there should be a ready-made turnkey script, according to which clients can judge the approximate course of events at the event they ordered, and a list of actors or animators with their photographs. If possible, the customer should get to know and communicate with them in advance.

What is required for the office?

There may be very little office equipment. For successful business, it will be enough to have several computers with an Internet connection, as well as fax and copier. The office can accommodate managers who will work with the client base.

Organization of celebrations and events will require equipment such as projectors, projection screens, mounting stage structures, as well as a car. In addition, it will be impossible to do without audio and video equipment, such as microphones, amplifiers, speakers. All this can be rented for the first time or purchased second-hand goods.

Partnership Opportunities

To reduce costs in the first months of operation, as well as to get a free source of advertising, try to find a firm to partner with.

A company that works on decorating rooms and halls for holidays and themed parties is ideal. Such a partnership will save money with a small start-up capital.

Clients will be able to order a package of services immediately, which is convenient for them and for you. And if the partner company has already established itself in the market, this will be an additional incentive for your company to succeed. By placing information about the services of a partner company on business cards, advertising booklets and Internet sites, you will be able to disseminate information about your agency among an impressive number of potential customers absolutely free.

When hiring people, you should not try to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without problems. This does not require a holiday agency.

A business plan can be cut in rental or printing costs, but personnel should not suffer in any way, this is the only way you can create a strong and friendly team. It’s easier to treat some working moments, because cooperation with creative people does not imply a strict schedule. Unplanned situations will arise constantly, no organization of holidays can do without it.

The business plan should allow deviations and innovations, taking into account such a feature of this business area. Be prepared for the need for constant investment, at the first stage they are simply necessary for the growth of your business. Try to learn how to think creatively to cope with seasonal demand. Open new directions, look for corporate clients.

Just do not grab onto all things at once, it is better to ideally work out one scenario after another. Corporate trainings and private events are a separate business idea. Organizing holidays for such clients leads to a world of big profits. Getting into it is not enough, you need to constantly invent and surprise. We can say that this business is very complex, but exciting at the same time.

Work with clients

To keep your business afloat, it’s not enough to have perfect holiday decorations. The business plan should include the costs of the site, which will be created with the involvement of professionals. This virtual page will be a visual representation of the creativity that your agency is capable of, so its value should not be underestimated.

In addition, for a constant increase in the number of clients, it is necessary to carry out so-called hot calls: company employees must attract people at thematic promotions and exhibitions, distribute business cards, and then call after a preliminary acquaintance. For regular customers, you should consider the possibility of discount programs and holding special parties.

There can be no trifles in this, it is important to approach communication with all types of customers in a non-standard way. Gifts for the holidays, video presentations of scripts - all marketing methods will be good for drawing attention to your agency and making it stand out from all others.

Start-up costs

To start, you will not need much money, an amount of five thousand dollars will be enough. Part of these funds will go to the salaries of employees, the rest will have to be spent on costumes, cosmetics and equipment. The third part will be directed to the rent of the premises.

If funds allow, it can be purchased, but such expenses are no longer included in the budget start plan. A laptop will not be superfluous, on which it will be possible to show clients videos from events already held by the company.

Having bought all of the above, you can confidently start working in the field of organizing holidays. If you're creative and have been able to find your own creative approach, the profits will come in no time, justifying everything that was spent on the agency in the first months of its existence.

Every parent strives to give their children the very best. A holiday will help to make childhood happy and unforgettable. But most often, working mom and dad do not have the opportunity to organize it so that it is a bright and enchanting performance. In such a situation, the help of professionals is indispensable.
If you are a creative person, you have many interesting children, then you can easily arrange and organize all kinds of children's activities. Holidays are not limited to birthdays. It could be New Year, christmas, ending school year- anything you can think of and sell.

Organizing and holding festive events is a business that requires a clear action plan. You must do everything so that parents can enjoy the holiday with their children, and not try to keep track of everything. It is very important to treat every little guest with attention - even a very shy child should feel comfortable and fun. The responsibilities of the organizer include many activities:

Preparation of the script and its coordination with parents.
Planning and careful study all the details.
Providing participants with costumes.
Room decoration, menu preparation, etc.
Cleaning up at the end of the holiday.

The advantages of this business include low start-up investments and an exciting creative process. Every day you will go to work, and get on a birthday or other holiday.
For your business to flourish, imagination and organizational skills are not enough. You will have to study the hobbies and interests of today's children so that you can diversify the program and come up with an interesting scenario.
The most important stage of preparation is the budget. Based on the amount that you have available, decide on the venue, the necessary props, entertainment program and refreshments.

Where to look for clients

If you decide to start organizing children's parties, the first thing you should think about is how to find customers. It will be all parents and children dreaming of a fun event. Your job is to get them interested, so design a colorful booklet and send it out to everyone in your area. Submit an article to the newspaper interesting description your services, advertise on the Internet. Advertising products can be distributed in children's sports sections and dance studios, but first coordinate this issue with the owners.

If charity auctions are held in your city, you can hold a free children's party. This is very good and effective advertising. When you get your first clients, don't forget to take photos of the celebrations. From them you can make a portfolio that you will show to other potential clients.
Most of the orders are provided by word of mouth. Even if it seems to you that things have gone uphill, do not stop there. You need to constantly remind about yourself and your services. Don't overlook regions. The professional organization of children's holidays is the prerogative of large cities. You can take advantage of this and offer your services in other markets.
Register on specialized resources, parent forums, where you can track topics on organizing children's parties. It is better to leave your phone in private messages - advise yourself as a specialist who held a holiday for your child. Make business cards and leave them everywhere you go.

Decoration of children's parties

The organization of any festive event for children requires a rich imagination, skill, love, kindness and positive emotions. Those feelings that you experience when decorating the interior are transmitted to all participants in the celebration.
The room where the celebration will be held should be bright and beautiful. Flowers can be used to decorate it. Plants can transform any room, turn an ordinary room into a magical flower meadow. And if the holiday takes place in the banquet hall of the restaurant, you can arrange a real flower carnival for children. Unusual fresh compositions, garlands, figurines fairytale heroes and animals made of flowers - all these accessories will be a wonderful element children's holiday.
Another way to decorate the room - Balloons. Bright and shining, small and large, round or bizarre, they will give a children's holiday a unique flavor. Balloons can be hung from the ceiling, attached to chairs, decorate windows, or simply scattered across the floor. A bright event of the holiday can be the launch of dozens of colorful balloons into the sky.
For themed events, you will need decorations that will help take guests to another era, create an interior of time that will fully correspond to the holiday scenario.

How to organize a business

The most convenient option for doing business for organizing children's holidays is a company with limited liability. The bulk of your clients are small and medium-sized companies, children's institutions, as well as individuals who have enough money to hire professionals and enjoy their vacation.
Based on the target audience, make a price list indicating the list of services. But first, analyze the work of holiday agencies in your area. This will help you identify shortcomings in the work of competitors and form acceptable prices for your services.

Be sure to think about the location of your company. The best option- a room up to fifty square meters. Divide it into three rooms: the first will become a meeting room, your sales managers will work in the second, and use the third as a warehouse. The room should be equipped with modern office equipment - computers or laptops with Internet access, a printer, a fax phone, as well as a TV and DVD player.
To organize a children's holiday, you will need a pen, a diary for notes and a phone. And if you're hosting themed parties, stock up on costumes and make-up for guests.

Many people love holidays and memorable events, so creative individuals who want to create own business, it does not hurt to think about opening an event agency. What is it and what services does it provide to the population?

If children's matinees, corporate parties, anniversaries, wedding celebrations and other events are to be held, each person can contact the event agency and order the services of professionals who will take care of all organizational issues and make the holiday unforgettable.

Today, the services of firms in organizing holidays are very popular among the population. This fact should not go unnoticed by novice entrepreneurs, because, despite the competition in this niche, their own agency proper organization can bring a considerable and, most importantly, permanent income.

What is the article about:

Pros and cons of business organizing holidays

How difficult is it to open a holiday agency? How much money do you need to start? How to attract customers to your business? What are the advantages and disadvantages of this species entrepreneurial activity? This is not a complete list of topical issues faced by novice businessmen who decide to make money on the provision of holiday services.

In the "holiday" niche, there is an active dynamics of development of various companies, so we can say with full confidence that the services of event agencies will be in demand for a long time to come. Other benefits of this business include:

no need to maintain a large staff of employees;
the possibility of opening an agency with a small initial investment;
fast return on investment;
possibility of independent formation of the list of offered services;
having low costs.

It should be understood that the coordination of the celebrations and their organization almost completely fall on the shoulders of the agency, which minimizes the occurrence of unforeseen circumstances and the occurrence of failures during the events. This contributes to the increase in the company's rating and the formation of positive feedback about its activities among customers.

You can start your own company without big investments. A good agency leader must have excellent organizational skills, be able to navigate the needs of the market and find non-standard ideas for events.

There is no need to maintain a large staff of workers, since it is possible to cooperate with various teams on mutually beneficial terms. For example, work with them on a piece-rate scheme or a fixed percentage of the total budget of a particular event.

Important: most event agencies work closely with bands, animators, event space decorators, and other entertainment businesses. This allows you to organize almost any celebration as efficiently as possible and satisfy the needs of the customer, in addition, this approach will make it possible to significantly save on investments when starting an enterprise.

The business of organizing celebrations is always associated with positive emotions: entrepreneurs receive good money for their work and the pleasure that customers are satisfied. In addition, such work does not have a rigid schedule.

The negative aspects of doing business on the organization of celebrations include high level competition, especially in large cities. Despite this, creative people with a non-standard approach to the provision of service in this niche can always succeed.

How to open a holiday agency from scratch?

Before you open a holiday agency from scratch, you should conduct a thorough analysis of the market and the work of competing companies. In large cities, there can be a lot of such firms, so the demand for services, as well as the solvency of the population, should be assessed. To analyze the work of competitors, you will need:

collect customer feedback on the events;
make a list of the most requested services;
study the prices of other enterprises and create a price list of your enterprise;
reveal strengths and disadvantages of competing firms.

Important: the analysis will also help to understand the main needs of customers and determine the direction of the event agency.

Business registration

To register a business activity, a future businessman needs to contact tax office at the place of residence. Registration involves the choice of organizational and legal form - IP or LLC. The latter would be preferable because it allows you to formally cooperate with organizations various shapes property (legal entities).

During the registration of the enterprise, you will need to indicate for your activity OKVED codes. You can choose 91.31.21 - "Activities for organizing and staging theatrical and opera performances, concerts and other stage performances." If you plan to provide services such as the production of photos and videos from holidays for clients, you can also select codes 74.81 Photography activities and 92.11 Film production. This will significantly increase the income from the work of the enterprise, besides, becoming a photographer is not at all difficult.

Please note that in order to provide services for organizing holidays, a novice entrepreneur will not need to obtain special licenses. The features of this type of activity should also include the absence of the need to install a cash register.

After registration of entrepreneurial activity, permits from the SES, Rospotrebnazor and the fire inspectorate will be required. When the documents are collected, you can begin to develop the business. Taking into account permits, the cost of registering a business can be about 20 thousand rubles. Some entrepreneurs, in order to save time, resort to the services of intermediary firms that deal with paperwork and obtaining the necessary permits.

Office search

As you know, the office is the "face" of any company, so the agency for organizing holidays must have the appropriate premises. First of all, it should be located in a prestigious area with good transport interchange.

If an event company does not have its own office, clients will not use its services, which will certainly affect the amount of possible profit. To provide correct work enterprises and create all conditions for receiving customers, you should rent a room with an area of about 40-50 m². The office should be divided into the following zones:

receiving guests and negotiating;
manager's work;
storage of props and equipment.

An important point is the design of the office space, so you should carefully consider the optimal design solution. It does not hurt to place large photographs from successful holidays on the walls, which will immediately attract the attention of potential customers. You should also create conditions for customers to view videos and slides from events so that they can imagine the scale of their celebration and evaluate your capabilities.

You need to make sure that the office has a comfortable ergonomic cushioned furniture which will create comfortable conditions for receiving guests. With its help, you can divide the space into zones and make the interior cozy. It is desirable to have a separate room for negotiations with clients so that people do not feel embarrassed when communicating. It needs to install computer equipment, thanks to which customers will be able to get acquainted with promotional materials. In large cities, the cost of renting office space ranges from 50 thousand rubles, and in small settlements- about 20-30 thousand per month.

Important: at the initial stage of development of an event agency, it is not at all necessary to store props and costumes in the office. It is enough to choose a different room for these purposes, which will significantly reduce rental costs.

Purchase of props

When drawing up a business plan for a holiday agency, the item of expenses for the purchase of equipment and props is one of the main ones. To operate an event company, you will need to purchase:

costumes of animators and other attributes - 50 thousand rubles;
musical equipment - 70 thousand rubles;
tables, chairs for the office - 25 thousand rubles;
upholstered furniture - 15 thousand rubles;
laptop with a router - 18 thousand rubles;
phone - 4 thousand rubles.

In total, 182 thousand rubles will have to be spent on the purchase of props and equipment. Please note that the cost of their purchase depends on the direction of the holiday agency. For example, if a company organizes wedding celebrations, it will have to purchase equipment for decorating the hall, requisites for on-site video filming and photo sessions, musical equipment and other paraphernalia, which will cost the organizers about 100 thousand rubles. The same applies to holding children's holidays, since for their organization it is necessary to buy a large number of costumes (clowns, fairy-tale and cartoon characters), inflatable slides, trampolines, etc.

As we have already said, cooperation with companies providing equipment rental services significantly reduces the cost of details. Thus, before starting labor activity you should establish contacts with similar firms to optimize costs.

Personnel attraction

In many ways, the success of an enterprise in organizing solemn events will depend on the skills and abilities of employees. Creative individuals who can think outside the box and “generate” creative ideas do well with such work. Also, senior students of institutes (schools) of culture can be invited to the staff. This can give not only the opportunity to earn a student, but also to attract a talented employee to the team.

The number of employees of an event company directly depends on the list of services that will be provided to customers. If you plan to open a small agency, you need to attract to the state:

sales manager;
decorator of solemn events;
driver.

The salary of employees can be as follows: manager - 10 thousand rubles; designer - 5 thousand rubles. Also in the amount of wages includes the accrual of interest from the budget of the events held (on average, for a month it is about 25 thousand rubles for two employees). The driver's salary is fixed - 20 thousand rubles. Total - the cost of paying employees is 60 thousand rubles.

The most common way for event agencies to work is to cooperate with contractor companies. In this case, there is no need to maintain a large number of staff, and the performers are selected for a specific celebration. This scheme is most popular among business owners for organizing special events, but it is not without drawbacks. First of all, you need to remember that contractors work for themselves, for this reason the agency cannot give the customer a full guarantee that everything will go smoothly.

You also need to know that when working with third-party organizations, your margin will be only 10-15% of the holiday budget. To increase the percentage of income, you can combine both business schemes: you need to have several professional animators on staff and attract third-party workers to various events.

As for attracting contractors, their services are usually resorted to if professional presenters and artists of various genres (clowns, dancers, jugglers, etc.) are required. It is advisable to find several such partners with whom the agency will work constantly on mutually beneficial terms.

Holiday agency business plan

To calculate the amount of the initial investment, the mandatory monthly expenses, as well as the profitability of the enterprise, it is necessary to draw up a business plan. As practice shows, you can start in this niche with a small initial capital. Its size will largely depend on the list of services provided, the form of work with customers and performers, as well as the method of acquiring props and equipment. For the organization of a small company, the initial one-time costs will be:

registration of the enterprise - 20 thousand rubles;
purchase of equipment (without props) - 132 thousand rubles;
office rent - 30 thousand rubles;
renovation of the premises - 100 thousand rubles;
launch advertising campaign(website promotion, printing services, work of promoters) - 50 thousand rubles;
purchase Supplies- 10 thousand rubles.

Total - the volume of initial investments is 342 thousand rubles. Please note that we did not include the cost of purchasing props in the calculation, since for each company this item is a significant cost item, the amount of which can only be determined in the course of a sufficiently long period of work of the event agency. Therefore, it is advisable to rent costumes and paraphernalia at the initial stages, including these costs in the cost of services. The same nuance should be taken into account when drawing up a business plan for organizing children's parties.

Now consider the article of mandatory monthly expenses. This should include:

rent of premises - 30 thousand rubles;
agency website promotion and advertising? 10 thousand rubles;
payroll fund - 60 thousand rubles;
consumables - 5 thousand rubles;
payment of taxes and other transfers - 20 thousand rubles.

Total - the amount of mandatory monthly costs is 125 thousand rubles. Costs can be reduced a little if you hire a student who needs a side job in your spare time as a decorator and offer him a small flat rate.

Now consider the payback period of investments and the possible profit of the enterprise. Depending on the scale of the holiday, the average bill for the event varies in the range of 50 thousand rubles. At first, you should not count on big earnings. As practice shows, there can be only a few applications per month, and after six months of work, their number grows to higher rates.

Suppose an event company has completed 7 applications in a month, which means that 350 thousand rubles will be credited to its account. From this amount you need to subtract 125 thousand rubles (mandatory monthly payments), we get 225 thousand rubles of net profit. In order to recoup the investment with such financial indicators, it will take about 5-7 months of work.

Event agency and its differences from the holiday agency

Aspiring entrepreneurs should know how event companies differ from other holiday organizing agencies:

producer organizations. They hold various celebrations and events on their own initiative. Such holidays are financed by sponsorship and ticket sales. Unlike similar firms, event companies do not hold their own events, but fulfill the request of a specific person (organization) on his initiative.
PR companies. These organizations hold events (rarely holidays) strictly for highly specialized audiences. These can be entrepreneurs, athletes, journalists and other categories of people for whom a particular agency organizes press conferences and other events.
BTL agencies. Their main activity is to conduct promotions for various customer companies. They, as a rule, are long-term, can simultaneously cover several regions, and also have a fairly large audience (promotion of brands, goods, services).

Questions from new businessmen

Consider frequently asked questions on the topic.

What services to provide?

Many beginners do not know how to form an offer for potential customers and what list of services to develop so that they bring tangible profit. First of all, you need to study the demand of consumers in this area, and first you should decide on the direction of the enterprise.

It is easy to guess that children will be interested in the work of animators; if there is a wedding coming up, customers, most likely, will want to see musical groups and a professional toastmaster at their celebration, and performances by artists will be welcome at corporate parties.

You need to contact several city event agencies and ask about the service they provide. It is important to know that only those enterprises that provide full-cycle services and take full responsibility for organizing and holding the holiday succeed in this niche. This includes:

registration and preparation of venues for solemn events;
organization of outdoor holidays;
development of the scenario of the event;
services of a photographer and videographer;
musical accompaniment.

Event agencies offer their clients the organization and holding of all kinds of competitions, game events, which are very popular at children's matinees, corporate holidays and weddings. Also popular among customers are services for the preparation of exclusive dishes that are impossible (or very difficult) to order at catering establishments.

How to promote your agency?

The issue of attracting customers is one of the most relevant, since the success of the enterprise and the amount of profit directly depend on it. Consider the most effective ways advertising campaign:

Is it worth it to run a franchise?

Franchising can be optimal solution for businessmen who wish to open a profitable business with minimum investment. Their volume in cooperation with the franchisor is from 100 to 300 thousand rubles. What are the advantages of such a scheme of work?

First of all, it is worth noting that the entrepreneur gets at his disposal a ready-made business model, which is extremely effective. Moreover, the young event agency will work with ready-made scenarios for holding holidays and various celebrations. This means that the city's customers will only receive exclusive offers.

The franchisee has the opportunity to receive a ready-made website, which will be professionally designed in the corporate style of the partner company. In addition, entrepreneurs are provided with comprehensive support in attracting customers and training employees (free of charge). To start, minimal labor will be required, so a businessman can simultaneously develop some other business. Typically, you can start working on a franchise within 14-30 days from the date of purchase.

How much can you earn on holidays?

The amount of income largely depends on the chosen direction of the holiday agency, the list of services, brand awareness, the population in the city and other factors. Small event-companies after 6-8 months of work overcome the bar of 15 orders per month.

If the work will consist in organizing holidays for large customers, and the size of the average check is 50 thousand rubles, it is quite realistic to earn more than 600 thousand rubles a month. The cost of holding children's events ranges from 10-15 thousand rubles. If there are 20 completed applications per month, the income will be over 170 thousand rubles. It is also worth focusing on corporate events and weddings, where the average bill is 25 thousand rubles. When holding 15 such events monthly, the net profit will be about 250 thousand rubles.

Since the business of organizing celebrations and holidays is highly seasonal, it is recommended to choose several directions for the provision of services in this niche at the same time. As practice shows, your own event agency can become quite a profitable enterprise for beginner businessmen, despite the great competition.

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