Appliance repair shop project. Business plan for a household appliance repair company

All kinds of devices designed to facilitate and improve life are very popular. The technology is becoming more advanced and widespread. But she tends to break. This means that a household appliance repair shop will always be in demand among the population. What do you need to know to create a successful business in this area?

Beginning of work

First of all, you should officially register your business. Illegal repair of household appliances is subject to fines and threatens with administrative liability. AT government bodies registration it will be possible to choose the legal form of your enterprise.

You can register as an individual entrepreneur, but if in the future you plan to cooperate with large firms or develop to the network level, register as a legal entity. You do not need to obtain a special license for this type of business.

But it is necessary to register with the tax service. You can choose the most convenient taxation option for you - with a predetermined amount payable or with a certain percentage of profits. After obtaining all the necessary permits, you can start working.

Format selection

Before you open a home appliance repair shop, you should decide on a specific line of business. There are two main options.

You can open a branded service center for the repair of household appliances of a particular brand. In this case, you will need to contact a large manufacturing company, perhaps your company will be a subsidiary.

Many well-known brands do not have a wide repair network, so you can easily find a customer base and get a steady influx of visitors from the very first days of the business. The second option involves independent activity.

You will be able to work with any brands without any restrictions, but you will not have to wait for financial or any other support from the manufacturing companies. In this case, you can also choose between a one-stop shop for the repair of any household appliances, from mobile phone to the TV, and an establishment specializing in concrete form technology, for example, exclusively on refrigerators or computers.

Premises for rent

The question of the location of the institution must be addressed immediately. You can open a workshop for the repair of household appliances in a large shopping mall, but the cost of renting such a site will be too high, which means that the enterprise can easily turn out to be unprofitable. The same applies to the location of the point on the central streets of the city.

For the first time, it will be more profitable to choose a small room where orders will be taken, and they can be carried out at home. The disadvantage of this option is the need to constantly transport equipment. Optimal solution- an institution of two rooms, in one of which there is a reception room, and in the other there is a direct repair of various devices.

Necessary equipment

Of course, a repair shop is impossible without tools. You will need both manual and electrical tools. Their exact number and ratio is determined by the type of activity and the most frequent orders.

The standard set includes a variety of screwdrivers, a soldering iron, various measuring instruments. For the comfortable work of the master, a comfortable table is no less important, as well as a sufficient number of shelves and racks for storing spare parts.

You should not purchase exclusively expensive and new equipment, something can be purchased in a used condition. When the repair shop starts to bring stable income, all tools can be gradually replaced with new and high-quality ones, but for the first time budget ones will suffice.

Interior design

If the business plan allows, it is better to repair household appliances in a room that does not have to be changed with an increase in the number of orders. For employees and visitors to feel comfortable, the reception area should have an area of ​​​​about twenty square meters.

Workplaces for craftsmen should occupy about ten meters each. The interior should be decorated in neutral, cozy colors. Signage is of great importance. It should attract the attention of passers-by, but not seem annoying.

The name is just as important. It should communicate the specific activity of the workshop so as not to confuse customers and also be easy to remember. Ideally, you can also invest in getting an easy-to-remember phone number. All this contributes to the fact that your service center for the repair of household appliances will quickly become famous and popular.

Recruitment

Among other things, before you open a home appliance repair shop, you also need to recruit staff. It is important to find experienced craftsmen who have already worked in similar firms and have an idea of ​​​​such activities. The success of your enterprise depends on the level of their professionalism. Masters must be able to work not only qualitatively, but also quickly enough.

Then the workshop will be able to accept and fulfill a greater flow of orders, which will positively affect profitability. Choose several specialists from different fields, so that everyone works on a specific technique, because generalists are usually not so professional. Not the least important is the selection of the acceptor of orders. A non-conflicting, pleasant administrator in communication will help attract more customers and avoid controversial situations.

Profitability of the enterprise

The idea of ​​opening a household appliance repair shop will have to be abandoned by those who rely on quick and big profits. The profitability of such an enterprise is quite low and amounts to about 6%. The thing is that new household appliances are sold at affordable prices, so many prefer to buy it, rather than fix the old one.

Every year more and more complex and expensive household appliances appear on the market. It requires constant diagnosis preventive maintenance and, of course, repairs. Therefore, opening a workshop for the repair of household appliances is always a relevant idea. The only thing to open such a business is to understand this technique yourself, otherwise you simply cannot survive in a competitive environment.

You can start a business with big investments visiting clients' homes. But if you want to build a serious business, you should think about opening a full-fledged home appliance repair shop.

Workshop concept

What your workshop will deal with is approximately clear. It will offer repair and preventive maintenance services for large and small household appliances:

• dishwashers;
• refrigerators;
• washing machines;
• boilers;
• ovens,
• microwave ovens;
• TVs and more.

But there is another criterion on the basis of which the specialization of the workshop is determined: the relationship with manufacturing firms.

You can specialize in servicing one particular brand of home appliance. In this case, your workshop becomes a representative of a particular manufacturer, receives from him the appropriate permission to service his goods: warranty and post-warranty service.

You can work with manufacturers in two directions: to become an affiliated workshop or relatively independent. In the first case, you will be completely dependent on the requirements of the manufacturer, in the second, you will have relative freedom of action. In addition, the right to work under the name of a well-known brand is extremely expensive and often does not justify these investments.

It is possible to open a multi-brand workshop. In this case, you can also specialize in a particular type of equipment, or accept any equipment of any brand for service, which significantly expands your potential circle of customers. But you will have to independently promote your business and win a name for yourself in the market.

Registration

First of all, the business plan must include a clause on registering a company for the repair of household appliances. For it to work, you just need to register as individual entrepreneur by choosing UTII as a taxation system. But to work with organizations and other legal entities it is more convenient to work on USN.

Registration will require 800 rubles. for the payment of state duty and five working days for consideration of documents. When registering, you must specify OKVED 52.72: Repair of household electrical products.

The specifics of the work of the workshop for the repair of household appliances allows you not to spend money on cash register and its registration in tax authorities. Often the masters go to the client's house, where the calculation is made. It is simply impossible to use a cash register for this. Therefore, you can get by with forms strict accountability, which also need to be registered with the tax office.

room

As for the premises for the work of a company for the repair of household appliances, at least it should be divided into two zones:

• reception point;
• actual workshop.

If you work in a large city and plan to deploy big business, it would be advisable to include in the business plan the opening of several reception points.

The room for the workshop depends on the type of household appliances that you plan to deal with - the larger it is, the more spacious the room should be. It should have a place for storing orders that are awaiting repair, repaired and the workplace of the master.

Equipment

At the start, a business can get by with a minimal set of equipment: an oscilloscope, a soldering iron, a tester and a hand tool. But to operate a full-fledged workshop with a constant flow of orders, you will need an impressive set of equipment. In addition to it, the business plan must include the purchase of a vehicle on which equipment will be delivered from collection points or from the customer to the workshop.

On average, the equipment procurement plan looks like this:

AT without fail it is necessary to conclude contracts for the supply of spare parts with manufacturers. It is advisable to have a certain stock in the warehouse, since the speed of repair, as well as quality, are the only indicators that can favorably distinguish you from your competitors.

Staff

To plan staffing Besides CEO whose duties may be performed by the owner of the company, the following positions should be included:

• chief master;
• masters (2 people);
• accountant.

It doesn't make much sense to hire an account manager. New customers will be brought by a good advertising campaign. Calls can be received by a call center with which you must first conclude an agreement. Operators will take orders and give contacts to the masters, who will continue to contact the client.

Advertising

The success of an appliance repair company depends on quality advertising. At the start of a business, experts recommend investing up to 50% of the allocated budget in it. The advertising campaign plan should include the use of such means:

1. Business cards that must be left for all customers. If they are satisfied with your work, they will definitely call again if necessary.
2. A sign above the entrance at the workshop or in a conspicuous place. True, for the right to hang it you have to pay an official fee.
3. Ads. Everything must be involved possible options. This is pasting stationary advertising boards at the entrances and around the city, as well as placing ads on the Internet on free boards.
4. Printed publications. Any publication that places such ads must have information about your company.
5. Site on the Internet. Today, most customers are looking for companies that provide this kind of service over the Internet. Therefore, it is important to allocate enough funds to create a good website and promote it.

Additional services

To increase the profitability of the workshop, you can include a number of related services in the business plan. For example, the sale of spare parts. Sometimes repairs are so simple that customers can do it themselves. But this is not a reason to lose contact with them. Offer them the spare parts they need.

Spare parts can also be offered to craftsmen who work independently. For them, you can provide discounts and special conditions for the purchase.

Profitability

The cost plan for opening a full-fledged workshop will be about 100 thousand dollars. At the same time, the profitability of a business idea does not exceed 6%. The difficulty lies in the fact that technology quickly becomes obsolete. Sometimes it is almost impossible to find spare parts for a five-year-old product, and if they are, then the work can cost half the real value of the goods. That's why people prefer to buy new technology than pay for the repair of the old.

Most often, repair shops specialize in repairing refrigerators. They are rarely changed, and they do not become obsolete so quickly. At the same time, the cost of services is kept on average at the following level:

As for the promotion of business, according to experts, in six months it is possible to form a sufficient customer base.

Today, getting a loan to buy new household appliances is not difficult. And all because special organizations offer favorable conditions for receiving money. However, not every person is ready to take new loans and worsen his life with some debts to government organizations. It follows from this that household appliances are handed over for repair in order to give them another life.

Therefore, a business idea: repairing household appliances at home will be a great solution for every person who decides to open their own business without any serious cash investments. It should be noted that such a business can bring good income at any time of the year. And all because not only individuals, but also legal entities need such services. At the same time, the masters can be called to any district of the city and even beyond its borders. Naturally, such services will have a very high cost.

Repair of household appliances at home as a business: Advertising campaign

To realize the idea of ​​repairing household appliances at home as a business, you need to take care of a competent advertising campaign. In this case, the most important thing is to inform the residents of the city that the service market has new firm with quality and fast service. In addition, it is necessary to mention the cost of such services. Here it should be remembered that customers can only be lured favorable prices. Therefore, the price must be reasonable. To attract the first customers, you can hold a special promotion that will allow the first customers to receive a professional range of services at a good discount. For competent activities in such a service sector, it is recommended to come up with a simple phone number for the service, which will be easy to remember for every potential client.

Home Appliance Repair Business Idea: Business Concept

If you want to know , then you need to know some of the nuances of such a case. So today modern organizations for the repair of household appliances are divided into two types.
The first type includes firms that are subsidiaries and offshoots of some manufacturer's firm. Such firms are also called monobrand. Similar organizations are engaged in the maintenance and repair of household appliances that were created by this manufacturer.

Monobrand firms can be: affiliated or relatively independent.
Affiliated appliance repair organizations work closely with major manufacturing companies. In general, such organizations are completely dependent on the manufacturer of household appliances.
Relatively independent companies work on the basis of equal cooperation. I must say that such organizations are ready to take on the repair of absolutely any equipment. Multi-brand companies also deal with repairs cell phones and professional computers.

Multi-brand companies now have many advantages.

• So, this is a high ROI business. In this case, there will be no need to pay for the big “name” of the parent company.
• Extended list of repair services. This advantage will help to increase the customer base to the maximum limit.

Description of services provided
It has already been said above that today there can be two types of companies. Therefore, every entrepreneur has a choice in favor of a particular company. However, each company will have to provide repair services:

• any household appliances;
• video and audio equipment;
• office equipment.

You can also repair the heating systems of a private house and apartment.

How to carry out repair work

1. So, first you need to get equipment from the client that needs repair.
2. Then it is important to identify the cause of the equipment malfunction;
3. After that, it is recommended to start searching and selecting the necessary spare parts for repairs;
4. Well, of course, you need to fix any damage and eliminate any defect.

Read also the current post:
In order to receive good feedback and to earn an excellent reputation for providing quality repair services and offering the shortest turnaround times. If you fulfill all the requirements of customers, you can get not only good reviews from them, but also high-quality advertising.

Features of repair services

In order to consistently profit from such a business, you must:

• provide warranty service for repaired equipment after it is issued to the client,
• deliver the equipment from the client independently to your workshop and bring it back already in good condition,
• provide a guarantee for the safety of equipment even if it is impossible to carry out repair work,
• provide the service "departure of the master at home" in order to produce repair work any complexity.

When organizing such a business, you need to remember that such a service is designed for a society that has an average level of prosperity. Indeed, such people cannot afford to buy new appliances if an old household appliance breaks down. It follows that a workshop for the repair of household items is best located where a large number of people with an average income live. Further promotion of the company is recommended to be carried out with the help of competent advertising. In this case, it is allowed to distribute leaflets, advertise on local television or radio.

Where to begin

Some of the nuances and features of such a business have already been described above. Now it is important to understand how to start a home appliance repair business.

1. So, if you decide to open in your city, then you need to immediately conclude a special agreement with the call center. This organization will support your business.
2. Then you should definitely purchase special equipment with which you can carry out professional repair every household appliance. I must say that the purchase of equipment will have to spend about 100 thousand dollars.
3. If you plan to open a serious company, then you need to find an office space. The office of such a company will have a workshop for the repair of household appliances and an office where clients will be received.
4. To organize a serious repair company, you need to take care of the selection of personnel. So, for such a business, you need to hire: a chief accountant, a chief foreman and two workers.
5. The next step is to come up with an easy-to-remember number.

What to do if there is no decent start-up capital

It has already been said above that it will be necessary to spend considerable money on the purchase of professional equipment. cash. However, what about those people who do not have. Needless to say, there is no need to worry about this. After all, if there is a desire, then you can open a similar business with the most minimum investment. So, to work at home, you may need: a tester, a soldering iron and an oscilloscope.

As for the premises, with a small budget, you can open such a business at home. At the same time, all work can be performed independently without resorting to the help of additional people.

What can lead to business failure

Now you need to report those moments that can lead to the collapse of such a business. So, the home repair business idea cannot develop if abused:

• Greed. Indeed, saving on quality parts and skilled workers can lead your repair firm to inevitable collapse.
• Overpriced. The high cost of services, as a rule, scares off customers. Therefore, if you do not have professional equipment and there are no specialists in quality service, then seriously overpricing is the wrong decision.
• Staff dishonesty. I must say that the specialists in the company must do their job efficiently. In addition, they need to be interested in cooperation. If these requirements are not met, then the poor-quality work of specialists can undermine the reputation of the company and deprive you of your client base.

In this material:

Having the skills to service and repair household appliances, it is worth considering the organization own business. This activity is in demand today, because electrical appliances someday fail. This article will help you write a business plan for a home appliance repair shop. Here we will consider all the nuances that a future entrepreneur should know about in order to achieve success in his business.

Relevance

Workshop for the repair of household appliances - promising idea for business, because there are more and more electrical appliances, and their device is becoming more complicated due to the development of technology, while there are not enough qualified craftsmen. Due to the ever-increasing prices of appliances, most people cannot afford to buy a new household appliance, but prefer to repair the old one. Men who have already opened a business of this kind note that there is a demand for repairs:

• washing machines;
• refrigerators;
• electric ovens and stoves;
• freezers;
• coffee machines;
• TVs;
• computers.

In their opinion, it is profitable to maintain and repair large expensive equipment. With small devices, the situation is different.

At the initial stage, you need to consider the following questions:

• whether the population in the area where it is planned to organize this business is solvent;
• how many competitors, what services do they provide;
• whether spare parts for household appliances are available, whether there are reliable suppliers.

Having decided to start, you need to decide whether the workshop will repair the equipment of one well-known brand or different manufacturers. The second option is preferable, as it will allow you to expand your audience and receive more orders.

Registration

To register, the future businessman comes to tax service and write an application for registration individual entrepreneurship. If he plans to serve only individuals, then choose the system UTII taxation. If it is assumed that legal entities will also be clients of the workshop, it is more convenient to pay taxes under the simplified tax system.

52.72 is chosen as the OKVED code. When registering, you will have to pay a state fee. Documents are considered by the tax inspector for 5 days.

Reference. A cash register for the workshop is not needed, because settlements with customers can be made at home.

Room and location

To run an appliance repair business, you will need a spacious room. Well, if you can rent a hangar located in the central part of the city for a low fee. If an entrepreneur cannot afford renting in the center, a room in a residential area is suitable, as long as it is densely populated. The area is divided into 2-3 zones:

• point for receiving applications and equipment;
• stock;
• workshop.

Attention! The area of ​​​​the room depends on how large the equipment is planned to be repaired. If these are washing machines, refrigerators and electric stoves, you will need an area of ​​​​at least 80 m2.

If the budget is very limited, at first you can do without a room. Many craftsmen repair appliances directly at customers' homes. However, you should not write off the fact that spare parts need to be stored somewhere, for example, in a garage.

Equipment

At the initial stage of the work of the wizards, you need to provide at least a minimum set of tools:

• soldering irons;
• wrenches;
• screwdrivers;
• digital multimeter;
• oscilloscope.

As the business develops, this list should be supplemented with a professional tool. For high-quality diagnostics of breakdowns, a frequency meter, a spectrum analyzer and other equipment are useful.

The room will have to install powerful lamps, air conditioning and ventilation. Racks are needed to store spare parts. You will also need a few pieces of furniture for the masters - a table, chairs.

At the disposal of the workshop should be a set of the most popular spare parts. This will allow faster customer service. If the budget is limited, it is worth finding a supplier of spare parts who can quickly deliver them when they are needed.

Attention! The purchase of spare parts will have to spend 500,000-1,000,000 rubles.

To transport equipment, you need a car - a gazelle or a raf. Buying a used car, you can save money, provided that vehicle on the run.

Personnel

To organize a business for the repair of household appliances, intelligent masters are needed. While the flow of customers is small, the entrepreneur can manage on his own, but in the future he will have to look for assistants. It is necessary to motivate employees to fulfill more orders. The best system wages in this case will be the accrual of the rate and a percentage of the proceeds.

When compiling a business plan for a repair shop, it is worth including an expense item for paying for the services of an accountant. If an entrepreneur is ready to keep records himself, he will be able to save 15-20 thousand rubles a month.

Advertising

The profitability of the company depends on the flow of customers. To attract them, use all available means:

• outdoor advertising;
• leaflets;
• radio;
• social media;
• bulletin boards;
• own site.

Attention! Most of people find technicians repairing equipment via the Internet, so the creation of a site is a must.

Customers are attracted by various promotions and free services, such as diagnostics. Its cost is usually already included in the price of the repair. Another one great idea– make small discounts for each subsequent repair. Buying old household appliances from customers that cannot be restored will help you acquire rare spare parts.

Possible risks

Since the competition in this service sector is high, it is necessary to consider possible risks in advance. For a start-up company providing services for the repair of household appliances, the main thing is to have a staff of qualified workers, because the reputation of the company depends on the quality of work.

Also important price policy companies. An entrepreneur must set reasonable prices for services in order to attract more customers and still make a profit. How successful the business will be depends on the reliability of suppliers and the speed of supply of spare parts. If customers have to wait a long time for their refrigerator or washing machine to be repaired due to lack of parts in stock, they will turn to another workshop.

Profitability

The initial investment in opening a workshop for the repair of household appliances is 600,000-4,000,000 rubles. The amount of costs depends on what equipment will be purchased at the initial stage. If an entrepreneur restricts himself to a modest set of tools and begins to repair household appliances of clients at their homes, then large investments will not be required immediately.

Here is an approximate price list of the workshop (prices are in rubles):

• departure of the master to the house - 500;
• washing machine repair - 2000-4500;
• refrigerator repair - 2000-7000;
• repair of small equipment - from 1000.

Business profitability - 6-10%. Despite the slow rate of return on investment, this type of activity is stable. If you properly organize an advertising campaign, customers will always be. In the first 1.5-2 years of work, the entrepreneur will have to develop a client base, pay for the rental of premises and wages employees, as well as to purchase modern equipment and spare parts. But when the business pays off, the net profit per month will be 100-300 thousand rubles.

Attention! The promoted workshop serves 8-15 clients daily, the average bill for services is 1500-2000 rubles. For a month, the income will be 300,000-500,000 rubles.

It is necessary to work scrupulously on drawing up a business plan for a household appliance repair shop. It is important to clearly state what equipment will be needed at the first stage, and what can be purchased later. The search for skilled craftsmen is another point that needs to be given the main attention. Advertising campaign will help you quickly attract customers. Without these three components, success is impossible.

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Not suitable for everyone. For successful functioning This area requires specific knowledge and experience. If you plan to open a small service center, then you can additionally attract people who are versed in technology.

Repairing household appliances does not require serious investments. The main cost item will be tools and accessories. We will consider the features of work in this area in more detail in the article.

Choosing the Right Format

Repair of household appliances as a business has several directions at once. If the master himself wants to work in this area, then he has the following options for work:

1. Private home renovation. The cost of services will be low, but it will be possible to significantly save on costs in the form of rent. Spare parts for household appliances will not be required here either - you can buy them as needed. True, not all components are easy to find.
2. Collaboration with service center. The bottom line is getting orders. The businessman himself is not engaged in promotion and search for clients. And for the provision of relevant services, he pays the service center a certain percentage or a fixed amount.
3. Opening of own service center. But here the entrepreneur will have to do his business from scratch, faced with the problems of finding customers, staff, using effective methods advertising.

Is it profitable or not to open your own repair shop? This niche covers a fairly large volume of the market - it accounts for about 20-25% of the service sector. The level of income received does not depend on seasonal fluctuations, weather or the wealth of citizens, because broken equipment has to be repaired in order to be able to use it in the future.

It is worth deciding whether the organization will repair the equipment of a certain company or all brands existing on the market at once.

Monobrand firms, in turn, are divided into two categories:

1. affiliated (are in close cooperation with the parent company);
2. independent (they are equal partners of parent organizations).

If a businessman does not have serious work experience, then it makes sense to start working with a mono-brand company in the form of an affiliate, and later work in new directions.

Aspiring entrepreneurs often don't know where to start an appliance repair business. Here it is necessary to clearly define the list of services provided and to whom they can be provided.

If you plan to open a small workshop at home, then it is better to focus on servicing ordinary citizens. If the company has a sufficient number of qualified personnel, then it is possible to establish work with organizations. With them, you can enter into contracts for the maintenance of equipment or work one-time. The first option will provide a guaranteed income. Working with legal entities is also promising because they often use elite equipment, the repair of which is quite expensive.

It is necessary to decide on a clear list of services. Usually, service centres repair refrigerators, washing machines, ovens, microwaves, dishwashers. It is not necessary to stop only at work with household appliances. You can expand your range of services:

• Appliances;
• video and audio equipment;
• office equipment;
• repair of heating systems.

To attract as many customers as possible, you should focus on the following features of the work:

1. quality;
2. troubleshooting speed;
3. warranty service;
4. home visit.

What is required to open a repair shop?

For a home appliance repair business to be truly successful, you need to think through all the nuances in advance. For work you will need:

• Specialized tools and other equipment. Need soldering irons, testers, screwdrivers, power supplies. You can not do without specialized tools. Their purchase will require about 30-40 thousand rubles. If there are several employees in the organization, then it is better to purchase several sets of tools at once.
• Repair Parts. It is better to find a company that would deliver them in bulk. This will greatly speed up the repair process, which is a definite plus for work. Additionally, you can engage in the sale of spare parts at retail, which will allow you to receive additional profit.
• room. It will be required if the company will not carry out home visits. You may also need a place to reanimate equipment that could not be quickly repaired in the client's apartment. It will be necessary to store tools and accessories somewhere. Renting a small space will be enough to get you started. Subsequently, you will need to think about opening an office and hiring a secretary.
• Register as a Sole Proprietor or LLC. The first option involves a simpler registration procedure. You will also have to choose a taxation system. It is most profitable in the field of repairing household appliances to pay UTII. At the same time, you won’t have to buy a cash register - it will be enough to fill out strict reporting forms (BSO). When working with legal entities, you can choose the system of taxation and simplified tax system.

Promotion Methods

The customer base directly affects the company's income level. To attract people, you need to use the right advertising methods. Word of mouth in this case will allow you to promote really high-quality services for free. On your own, you can use the following methods:

• placement of information in local newspapers;
• posting ads;
• manufacturing billboard(if there is an office);
• distribution of leaflets, business cards, discount coupons;
• promotion on the Internet (including the creation of a group).

Financial results

Repair of household appliances - a profitable and cost-effective business, capable of generating a monthly income in the amount of 50-100 thousand rubles, according to the most conservative estimates. Its payback ranges from several weeks to 2-3 months. When opening large enterprise it may take more time to return the investment, as start-up capital will be significantly higher.