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Book store. See pages where the term book production is mentioned

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Project Summary

The reading public, spoiled like never before by special effects in the cinema, unlimited access to information on the Internet, makes more stringent demands on the literature they want to buy. So marketing strategy bookstore should focus on two main areas: a wide variety of literature and quality book design. It is no secret that many people love books not only for their content, but also for their appearance. High demand on gift editions with reproductions of famous artists confirms this.

The situation on the book market is further complicated by the fact that Internet projects such as Litres, large online stores (Ozone, Labyrinth), etc. have joined the printing industry. To successfully occupy a niche in the market in your city, you will have to write bookstore business plan with calculations, which will involve all strengths direct competitors: affordable prices, a wide range of products, convenience for selection, competent staff and, of course, high-quality service. Qualified seller who understands contemporary literature and can recommend a book to a buyer would be an excellent bonus.

We will open a bookstore in large shopping centers and supermarkets. So an entrepreneur can kill two birds with one stone: get a constant flow of customers and rent an almost ready-made retail space for a store, without the need to obtain permission from the SES and the fire inspectorate.

Selection of assortment

The range of book products is the main component of the success of the bookstore. In order to receive a stable profit, it is necessary to satisfy the requests various categories readers. No need to be naive and focus solely on your tastes, even if it's a classic. Demand classic literature today no higher than the so-called ladies' reading from Daniela Steele and detective novels by Daria Dontsova. Give preference to large publishers, their products are more likely to be successful.

The following categories of literature should be present in the bookstore:

Classic and modern fiction (40%).
Popular science literature in the spirit of S. Hawking's Theory of Everything (10%).
Children's literature, picture books for the little ones, textbooks, encyclopedias, fairy tales (10%).
Tutorials, educational literature, textbooks for self-education, self-instruction books (10%).
Business and coach literature, books for personal growth (10%).
Documentary and historical literature (10%).
Collection and gift editions (5%).
Special literature: religion, philosophy, law, etc. (5%).

Registration

Depending on the scale of activity and the format of the store, you can register as an individual entrepreneur (IP).

OKVED code 52.47 "Retail sale of books, magazines, newspapers, stationery and stationery" is elected. The choice of taxation regime also largely depends on the size of the store, the number of employees and other features of doing business. If the area of the store does not exceed 150 sq. m, then you can issue a single tax on imputed income (UTII), if more - a simplified taxation scheme ("simplified").

Room search

Find space for a bookstore in big city not difficult. The best option- a shopping center, but if the future entrepreneur has his own own premises, then you can use it, but for this you will have to bring it into full compliance with existing security requirements. In practice, renting ready-made premises in a shopping center, despite the high cost, is more profitable, as it eliminates the need big investments in the design of the retail space from scratch. The recommended area of the store, excluding utility and storage facilities, will be at least 100 square meters. m. This will allow you to place shelves with books so that customers can conveniently view and select literature.

The cost of renting the premises will cost us 50,000 rubles, and communal payments will amount to about 10,000 rubles per month with an average annual calculation.

Equipment selection

One of the benefits of trading books are minimum expenses on equipment and its contents, because books do not require compliance temperature regime, as food, or mannequins and spinning coasters, as for clothing and decorations. All you need to equip a bookstore is:

Staff

Here everything also depends on the format of the store. A modest and cozy bookshop may well exist with one seller who can take on the function of a cashier. But we assume a standard list of employees for the enterprise:

When calculating the cost of paying staff, do not forget about the UST 30%. Total per month minimum costs for staff salaries amount to 58.5 thousand rubles.

The function of the accountant and manager for the purchase of books will be performed by the entrepreneur. In addition, the owner of the store, together with the seller, will sell books according to the schedule 2/2, from 10 a.m. to 7 p.m.

Range

In accordance with the assortment strategy, it is planned to purchase the most common and currently in demand literature. You should not take risks and buy books with dubious demand, it is likely that they will remain on the shelves forever. Having singled out the main list of books, we will spend 300,000 rubles on the first purchase, while making a 150% margin. It is planned to implement about half of the first purchase in the first active month. Estimated revenue will be 225,000 rubles.

Marketing and Advertising

Advertising for a bookstore is an optional issue, and part of the costs will still have to be directed to attracting customers. You should not neglect the possibilities of the Internet and printing products, as well as window dressing and signage. On average, store promotion investments will include the following:

Development and installation of a sign - 10,000 rubles.
Development, printing and distribution of advertising booklets in crowded places - up to 20,000 rubles.
Creating a landing page (landing page) to attract an audience online - from 30,000 rubles.

In total, marketing costs will amount to 65 thousand rubles, excluding the online store.

To attract buyers, it is necessary to develop monthly promotions and special offers. In addition, new arrivals of books must be announced in the form of posters inside the store, the price is 1,000 rubles.

Income and expenses

Summing up, we can name the intermediate amounts that will have to be invested in order to open a store with the opportunity to make a profit:

Starting costs:

In total, the amount of expenses for opening a bookstore will be 462 thousand rubles, excluding possible costs for registration, obtaining permits and other small expenses (on average, another 12 thousand rubles).

Monthly expenses

In total, about 119,500 rubles will have to be laid out per month. New books should be purchased 1-2 times a month in the amount of 70-100 thousand rubles.

Income

225,000 - 140,500 = 84,500 rubles. Taking into account taxes, we get 84,500 x 0.15 = 12,675 rubles. In accordance with the law, we are entitled to a tax deduction of the amount of unified social tax for ourselves and employees, but not more than 50% of the tax. Our tax will amount to 6,337.5 rubles.

The total profitability of the bookstore will be 84,500 - 6,337.5 rubles. = 78,162.5 rubles.

The profitability of a book selling business can now also be calculated:

(78162.5/140,500) x 100% = 55%. This profitability for starting a bookstore is acceptable. Every month the number of buyers will increase, mainly due to word of mouth and promotional tools.

Payback bookstore:

462,000 / 78,162.5 = 5.6 months Within 5 months, the costs of opening a bookstore will be covered.

Eventually

The bookstore is good business on which you can earn. But for this it is important to understand the literary market and its trends. The correct range will be key factor, and, for sure, after analyzing the sales statistics, you will soon change the assortment policy in favor of more profitable directions. It is important to hire well-read employees who are required to know the assortment and be able to professionally recommend literature to the buyer.

During the year, it is planned to increase profitability by 100% by adjusting the assortment and using new advertising tools: voice advertising in the shopping center and Internet marketing tools.

Despite the possibility of using electronic media, books have not lost their relevance. The idea of opening a bookstore has great opportunities for successful implementation. But it is necessary to approach it fully armed, that is, to develop a competent business plan for a bookstore, where all questions of the concept of the future business should be reflected:

its expediency and development prospects in certain conditions;
characterization of the existing book market;
organizational and legal issues;
calculation of costs, investment and other financial indicators;
assessment of potential income;
risk analysis.

Brief business analysis:
Business setup costs: 700 thousand rubles
Relevant for cities with a population:from 100 thousand people
Situation in the industry:high competition
The complexity of organizing a business: 2/5
Payback: 8-12 months

Business Description

A book selling business can have many different options. The choice of an option depends on such factors as the relevance of a particular book product in a particular city, the real possibilities of organizing a bookstore from the financial side, cooperation with book publishers, etc.

For book lovers in big cities, a bookstore with a wide range of products is relevant. There are other options to consider:

bookstore with exclusive books;
a small store with related products;
bookstore.

Despite the decline in the interest of the population in the book as a whole, competition among bookstores, especially in cities, is quite strong. Therefore, it is so important to think over a business development strategy not only for the first years, but also for the future. Experts recommend opening not just one, but a chain of bookstores. This will reduce competition and give a large turnover of sales, on which the profitability of the book business primarily depends. Even if you plan to open one bookstore, you need to plan for expansion in the future.

Description of services

Naturally, the main service of a bookstore is the sale of books. Book production can be represented by the following sections:

educational, methodical literature and dictionaries. This section is in demand among a large group of buyers - students, students, teachers, scientists etc.;
fiction. This section can be divided into subsections: novels, detective stories, fantasy. There are quite a few fans of this product, so this section must be presented in a wide range;
children's literature. This type of book production is also in demand. Books are especially in demand. preschool age made in colorful design;
special literature. This is also a section of many types, which may include books on military history, martial arts, medicine, technology, astrology, law, etc.

In addition to the main book products, other types of publishing products can be presented in the store:

magazines;
newspapers,
literary posters.

Market analysis

The development of the book business in Russia, as in all countries of the world, is associated with a decline in the interest of the population in reading. The preferences of modern Russians, as studies have shown, relate to business, educational and applied literature, while interest in fiction is noticeably declining.

But oddly enough, against the backdrop of a decline in interest in the book, there is an increase in the book market and an increase in the number of bookstores. Today, there are more than 2,000 bookstores in different regions of the country, but mostly in large cities. Moreover, many of them are of a new format:

combining a cultural and leisure center and a bookstore directly;
bookstore in malls.

Such new formats are inherent in large cities - Moscow, St. Petersburg, Yekaterinburg, Krasnodar. In such stores, book exhibitions, meetings with writers, and various promotions are held.

In the regions, the picture is different. Medium and small bookstores struggle to compete with non-bookstores, as their profits do not allow them to pay the high rents of a space on a par with grocery or beauty stores.

Today, retail bookstores remain the largest distribution channels for books, although they are being squeezed in competition by chain stores and online stores. Forecasting for the book trade business today is rather cautious. Before starting a business in the form of a bookstore, one must carefully weigh all the positive and negative points for each specific case. First of all, you need to take into account the needs of potential buyers, study the competitiveness of products of different genres and choose the most popular ones for your business.

On the this moment the most competitive are bookstores with a wide range of products. positive side business is the large number of book publishers that are extremely interested in selling their products.

Over the past 5 years, there has been an increase in book sales profits. This is due to an increase in the price of book products.

Marketing plan

organizational plan

If the store has one owner, then it is better to register the business as an individual entrepreneur. If the store is established by two or more co-owners, then it is better to register the business as LLC.

No license is required to set up a book trade business. But books are classified as fire hazardous products, so there are certain requirements for trade organizations. This is the "Rules" fire safety for enterprises and organizations of Roskompechat”, according to which the owners of bookstores bear criminal, administrative and disciplinary responsibility for their violations. Also, their future activities will have to be coordinated with Rospotrebnadzor and the sanitary and epidemiological service.

Business management is the prerogative of the store owner. His responsibilities include coordination of all business structures, its planning. Directly subordinate to him is the administrator, whose duties include organizing the purchase of products, maintaining the turnover and documentation for the goods.

Requirements for sales assistants - implementation of the sales plan, consulting on the store's product range, receiving goods, merchandising, designing racks, shop windows and purchases.

Financial plan

Starting costs for opening a bookstore at average prices will be something like this:

purchase of equipment - 150,000-200,000 rubles;
purchase of goods - 350,000 rubles;
decoration of the premises - 110,000 rubles;
expenses for registration and registration of a business - 40,000 rubles.

In total, it turns out the amount of 700,000 rubles. Now we need to calculate the profitability of the business. The average income can be up to 600,000 rubles. From this amount, you need to calculate the monthly expenses:

rent of premises - 120,000 rubles;
salary to employees - 160,000 rubles;
purchase of goods - 150,000 rubles;
utility costs - 20,000 rubles.

Subtract the amount of expenses from the amount of gross income and get the net profit for the month:

600,000 - 450,000 \u003d 150,000 rubles.

Taking into account the tax of 6%, the business can pay off within 8-12 months.

Risk analysis and insurance

It is impossible to predict all the risks that are possible on the way of the development of the book business, like any other. But it is quite realistic to analyze the potential ones and reduce them to a minimum.

The main risks that stand in the way of any business can be divided into two groups:

external, which are not subject to the businessman;
internal, which can be eliminated completely or partially.

External risks include:

change in the political situation in the country;
difficulties with the implementation of legislation due to constant changes in business laws;
economic situation in the country. Today, these are the presence of sanctions, the unstable exchange rate, the lack of assistance from the state;
natural disasters.

Internal risks:

production: rent increase, loss of reliable suppliers;
market: instability of prices for book products, changes in demand for goods;
financial: making a profit much less than expected.

Internal risks can be adjusted by the entrepreneur himself and depend on his capabilities. You can reduce negative risks, for example, by diversifying - creating several independent sources of income. For example, in the book business, it is recommended to have several suppliers at once in order to level out situations with non-compliance with the terms of delivery of goods or the unilateral termination of the contract for the supply of products.

Insurance will also help reduce risks and negative factors in business. This is one of the reliable ways not to lose all funds as a result of any situations: industrial, financial or others. For small and medium businesses, there are the following main types of insurance:

goods during transportation;
material values as a result of natural disasters;
from bankruptcy.
from a production break, in connection with which the loss of profits and unplanned expenses is possible.

Conclusion

So, the book business is quite accessible for implementation if there is a well-developed business plan and a great desire to implement it. But experts in the book business recommend it to those people who themselves love and know literature. After all, a business based on a beloved and understandable business always succeeds.

Books are good for more than just reading. They can also be traded with considerable profit. With the advent of the Internet, the book was predicted to die due to the displacement of its electronic counterparts. Now we see that the traditional trade in books on the so-called paper carrier is developing as successfully as the sale of books. e-books. And already in line are books with a name that has not yet been invented, combining audio and video images. Therefore, the book business is a very interesting and promising type of entrepreneurial activity.

Book trade from scratch

If an entrepreneur has seriously decided to start a book trade, then he immediately needs to decide in what form he will develop his business.

There are two main lines of business:

sale of books through retail outlets - kiosks, shops;
sale of books on the Internet.

Ideally, you can combine both directions. Success in this case depends on several factors, among which the first place is occupied by the value start-up capital and presence of competitors.

Selling books by opening a retail outlet

Trade can be carried out through a bookstore, a kiosk or a network of outlets. The most traditional way is to open a store.

A time-tested option is to open a classic bookstore.

Business registration

Registration is required to open a bookstore. individual entrepreneur(IP) or companies with limited liability(OOO). Codes are entered in the application for registration economic activity according to the OKVED-2 classifier. For book trade, code 47.61 is suitable - retail sale of books in specialized stores. This group includes the trade in books of all kinds, with the exception of antique books. For the sale of used or antique books, there is a code 47.79. Since, when entering the book business, it is impossible to foresee all aspects of its development, it is possible, just in case, to include in the application for registration also the direction of the sale of antique books.

And you also need to think about the type of taxation. The most convenient are:

taxation system in the form of a single tax on imputed income (UTII);
simplified taxation system (USN).

True, if the store area exceeds 150 sq. m, then you need to choose common system taxation. If it is planned to open a company without branches and representative offices, then it is preferable to use the simplified tax system, and when a store with a large and constant profit is planned, it is UTII.

Before registering a business, visit the website of the Federal Tax Service and read the list of documents that you will need for this.

Room search

The next step after registration is to find a room. Here, too, there are several options:

renting a kiosk in a supermarket or shopping center;
rent of a separate room;
shop owned.

Each option has its positive and negative sides.

Opening a store or kiosk in a shopping center is the least expensive. In addition, in this case, you do not need to deal with obtaining permits from the fire department, the sanitary and epidemiological service and others. government agencies. When opening a store in a shopping center, a flow of visitors is automatically provided.

Renting a separate room is a troublesome and costly undertaking, but it guarantees independence and the possibility further development. At the same time, it is important to choose a good place. The bookstore should be located in high traffic areas where it will be seen by as many potential customers as possible. Of course, the most convenient in this sense are the central parts of the city, located close to shopping centers, public buildings, metro stations, stops different kind transport.

Buying space for a bookstore takes into account the prospect of further business development, but not everyone can afford it. If you buy or build your bookstore, you will have square footage that you can count on for a lifetime, or at least for a fairly long period. Even if the book trade does not go well, you can switch to another type of business or rent out the premises.

In small towns, the conditions for opening a store are somewhat different. Here, in the absence of competitors, it is preferable to open bookstores with an area of no more than 40-50 square meters. m with a universal book assortment.

Your own space will allow you to design a bookstore in any style

Range selection

It is necessary to think about what kind of books will be offered at a book outlet already at the stage of finding a room. These two questions are inseparable from each other. Whether it will be a general store or a specialty store depends largely on its location.

A department store is more suitable for opening a point in supermarkets, central areas of the city or in residential areas of megacities.

Close to schools, children's art centers, medical institutions expedient to open specialized stores selling books for kids

It is usually advantageous to open specialized bookstores near institutions such as a clinic or hospital, Kindergarten, school, institute or university and the like. Accordingly, next to children's institutions will become profitable shop books for kids and schoolchildren, specialized university literature is added to the offered standard assortment near the institute, and methodological literature for teachers and books for children recommended for the educational process are always in demand near schools.

Specialized kiosks located on the premises of institutes and universities will never be left without a clientele

A special assortment must be selected for bookstores located in resorts, near boarding houses and holiday homes, near beaches. It sells best light entertainment books such as romance novels, detective stories and adventure literature.

An interesting book - an indispensable companion for a good rest

The range of the bookstore is one of the conditions successful development business. At the same time, you do not need to completely focus on your own moods and tastes, even if the entrepreneur is a great connoisseur of books and enjoys the authority of a connoisseur of literature in a certain cultural circle. For example, if a businessman loves science fiction, this does not mean that potential clients his bookstore also prefers science fiction to other literature.

The study of reader demand is the key successful sales. When choosing an assortment, you should also stick to a list of books from the largest and most successful book publishers, publishing mainly what they can then sell at a profit. In addition, there is a persistent trend of traditional demand for various types of book products.

For example, here is how the bookshelf of successful stores is currently represented (as a percentage):

Modern fiction - 30.
Classic - 10.
Popular science literature - 10.
Books for children, including fairy tales, coloring books, short stories, novellas, textbooks, children's encyclopedias - 10.
Teaching aids and literature, teaching aids, tutorials - 10.
Historical literature, memoirs - 10.
Popular books on business, literature for personal development and the like - 10.
Gift expensive editions - 5.
Books on religion, philosophy, legal sciences - 5.

Of course, one must constantly be aware of the latest novelties or bestsellers released by publishers, and, if possible, purchase them for sale.

Associated goods in the bookstore are postcards, calendars, posters, reproductions, maps, globes, as well as stationery like pens and notebooks.

Equipment

Having decided on the assortment, you can proceed to the selection of equipment. In the book business, its value compared to other types of retail, for example, shoes and clothing, is relatively small. However, the choice of equipment for a bookstore must be approached with all seriousness. For the successful sale of books, it is extremely important that access to them is as convenient as possible, and they can be picked up and leafed through.

The specificity of the equipment for a bookstore is to provide a convenient approach for visitors to racks and stands.

An important criterion for equipment is also its stability and durability. The weight of books and their size do not allow the use of shaky and unstable structures. Trade software for bookstores includes:

cabinets;
catwalks;
cabinets;
glass showcases.

An integral part of the bookstore is the place for the cash register and the cashier, which should be comfortable, functional and consistent with the style of the bookshelves and racks. The most expensive piece of equipment is cash register. Given the specifics of such a product as books, the bookstore cash register should have a scanner that can significantly optimize the purchase procedure.

Purchase of book products

When the entrepreneur already has premises and equipment, it remains only to fill the outlet with books and related products.

The acquisition of book products for sale is carried out:

directly from book publishers;
through wholesalers.

It is usually more difficult for a businessman to establish contacts with book publishers than with a wholesaler. Especially if the entrepreneur is just starting to promote his business. Even the prices of books purchased directly from the publisher will be the same for the inexperienced bookseller as they are from wholesalers. And you have to be prepared for the fact that for the first time, and maybe the second time, you will have to pay the publisher for the books received immediately or even in advance. However, practice shows that further purchases of books from the publishing house are carried out on a contractual basis for sale. With the usual retail margin of 50 to 100%, such contractual relations with publishers are very profitable.

With wholesalers or intermediaries, the purchase of book products seems to be less economically profitable. However, there are preferences here, consisting in closer mutual cooperation between the store and the supplier. Usually, the wholesaler delivers goods to the bookstore with his own transport, helps to choose the best-selling assortment, and provides advertising services.

Cooperation with wholesale suppliers will help take the book trade to a higher level

Staff

Recruitment is also one of the important issues, even if the entrepreneur at first decides to start with a small kiosk with one seller.

But even for work small shop already required:

seller at the checkout;
sales manager in trading floor;
accountant;
merchandiser.

Large stores also hire an executive director and a communications and advertising manager. In small points, this concern is taken over by the owner of the business.

The duties of sales managers include advising bookstore customers. Therefore, they must have a certain amount of knowledge about the books sold and constantly replenish this knowledge. To improve the skills of your salesmen and broaden their horizons, it is good to introduce such practices as allowing you to take books to read at home and sell them goods at special prices.

A book seller must not only know the range of goods well, but also be an avid bibliophile.

Books online store

Online bookstores have become very popular these days. Moreover, such a business format for a novice entrepreneur is much more convenient than an offline store.

Registering a business to open an online store is generally similar to registering for a bookselling business using a real one. outlet. But after registering in the organization of an online store and a bookstore, there are significant differences.

Site creation

For an online store, first of all, you need to open a platform on the Internet, which is called a site. The following components are required for its development:

title;
structure;
range;
programmer - designer.

To create a website, you need to buy a domain name. Typically, a domain name is purchased simultaneously with the choice of hosting. It is better to choose a domain in popular domain zones such as RU, SU, COM, NET, and BIZ. Third-level domains are not suitable for an online store, since it is impossible to reach a good level of sales on them.

Domain name registration should be done only for your own enterprise or for a private entrepreneur on an individual entrepreneur. In no case should you register a domain in the name of an organization that helps an entrepreneur create and promote a website, since subsequently such a company can claim legal rights to the site.

When choosing a hosting provider, you need to pay attention not only to the cost of the service, but also to the reliability of hosting, the types and volumes of services, the convenience of the panel, and so on.

Price policy

Prices for books sold on the Internet are usually lower than in bookstores. Do not forget that the cost of the book for the client will consist of the sum of the price of the book in the online store and the cost of its delivery. And also for successful sales, it is desirable to set prices 10-15% lower than in competing online stores.

Reviews

A well-designed online store must have a script that allows you to make reviews. Using the feedback form, customers can exchange opinions and information between themselves and the site administrator, share new products, offer their own options, and so on. Such opportunities dramatically increase the credibility of the store, expand its customer base and increase sales.

Registration of a unit of goods

The more information a site visitor sees about a book, the more likely they are to buy it. When describing a product, you must:

put a cover photo;
lead summary books;
enter a convenient code for ordering.

The range of books sold and their storage

The assortment of books in an online store differs little from the goods in a regular bookstore, but the number of titles can be much larger, since with well-established marketing, you can quickly get a book ordered online through your publisher or wholesale suppliers.

The room for storing books in the trade through an online store can be quite small. The main thing is that the goods there are safe and sound. It is possible to make a warehouse in your house or apartment.

Make the site interface intuitive for everyone - this will help increase sales

Personnel

For a small online store at the start, you can periodically contact the services of a programmer-designer, and solve other issues on your own. Much depends on the level of computer knowledge of the entrepreneur and the degree of his employment. In a promoted online store, it is necessary to provide for the following positions:

administrator;
manager;
operator;
courier.

book delivery

Most online retailers use third-party services to ship ordered books. transport organizations or mail. Shipping methods:

delivery within the city from hand to hand personally by courier;
sending by mail around the city and to other regions;
delivery to the pickup point.

The latter method is more often used if the entrepreneur has his own outlet in a big city. And it can be not only a bookstore, but also a stationery store or an art salon.

Other features of online sales

Selling in an online store provides a number of opportunities that are not available for regular offline sales:

attracting customers with the help of banners advertising products, placing promotions and discount programs;
creation of special bonus programs that encourage loyal customers. For example, they are offered discounts or are provided with partial or complete free shipping.

bookstore business plan

To successfully start a book retailing business through a bookstore, you need to have an understanding of economic efficiency this project.

As a typical business plan, the conditions for the creation of a small bookstore with a universal assortment are presented.

The average capital investment for opening such a store with an area of 85 sq. m, located in a big city on a street with heavy pedestrian traffic, is about 2.3 million rubles.

The period from the start of registration to the sale of the first book is conventionally assumed to be 3 months. This time is necessary for an entrepreneur to register an individual entrepreneur or LLC, search for premises for rent, sign an agreement and repair the premises, as well as purchase equipment and book products for sale, as well as hire staff.

The payback period of the store is calculated from the beginning of its opening and is 21 months.

After signing the lease agreement, it is planned to carry out a small in-line repair, the cost of which is assumed to be 100 thousand rubles.

The next step is to purchase the necessary equipment.

Table: cost of equipment for a bookstore

№	Name	Price, thousand rubles	Quantity	Cost, thousand rubles
1	bookcase	8	30	240
2	Island book stand	8,5	4	34
3	Counter	8,5	1	8,5
4	Safety system	50	1	50
5	Cash register	17	1	17
6	Signboard	35	1	35
7	Lighting equipment	20	1	20
8	Fire alarm	15	1	15
9	Software based on 1C	26,5	1	26,5
10	Other equipment	50	1	50
Total				522

For the operation of the store, it is necessary to provide a staff of five people:

administrator - 1 (payroll per month - 25 thousand rubles);
cashier-seller - 2 (monthly payroll - 18 thousand rubles);
manager on the trading floor - 2 (payroll - 18 thousand rubles).

The total wage fund will amount to 97 thousand rubles. Deductions - 29.1 thousand rubles. In total, 126.1 thousand rubles should be provided for the payment of personnel.

The average check for the sale of books is 350 rubles. An average of 80 checks are made per day, and 2432 checks per month. Thus, the monthly revenue will be about 850 thousand rubles.

Of the significant costs, it should also be noted the rent of 85 thousand rubles. per month (1 thousand rubles per 1 sq. m), payment utilities, accounting services and transport rental.

It should be borne in mind that the amount of profit from sales of a bookstore varies from 70 thousand rubles. in the spring and summer months up to 440 thousand rubles. during the autumn and winter months.

Table: total investment costs

№	Cost item	Cost, thousand rubles
	Investments in real estate
1	Premises renovation	100
	Room equipment
2	Purchase of equipment	459,5
	Intangible assets
3	Site creation	50
4	Advertising	30
5	Software	26,5
6	Corporate logo	20
	working capital
7	working capital	300
8	Starting Book Purchase	1300

Optimal book business options

The prospects for the book trade in Russia are beyond doubt. Under certain conditions, a well-written and strictly observed business plan, the success of the business is almost inevitable. It remains to determine which areas of trade are the most profitable: in kiosks, shops, with the help of network marketing or over the internet?

Large bookstore with a wide range of products

Until recently, the traditional direction was the most common format of the book trade. And yet, according to many experts, large bookstores are gradually disappearing, giving way to kiosks, chain stores, and online commerce.

Kiosk or small shop

Bookstores are becoming increasingly popular these days. They play the role of elite clubs or hobby groups with their own rather narrow audience. These bookstores operate near educational institutions and sell literature that may be needed there. They often have a list of phone numbers of regular customers.

Bookshops and other types of specialization are widespread, selling mainly children's, medical, philosophical or religious literature.

Small book stalls often have their own circle of regular customers.

book network

The online format is the most reliable investment in the book trade. Several kiosks and shops, managed from one office center, are able to cover almost the entire spectrum of the book world with their narrow specialization. Moreover, when creating a book network, the most difficult and expensive thing is the organization of an office and the first outlet, and then everything goes along the knurled and familiar path.

Online store

Online trading appeared relatively recently and continues to develop rapidly along with the increase in computer literacy of the population and the growing popularity of Internet business. The advantages of online book trading are:

relatively low amount of required start-up capital;
high audience coverage;
no expenses for renting retail and, partially, warehouse premises;
reducing the cost of equipment, including a cash register;
minimum staff.

Despite strong competition from publishing books in in electronic format, the traditional sale of books in shops and kiosks continues to be successful and growing business. From the outset, the right thing to do, taking into account everything the necessary conditions requirements for premises, equipment, personnel and advertising, allows you to recoup your investment in a short time and reach a stable profit.

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Features of working with an assortment of printed publications

The assortment of a bookstore is the entire selection of books (titles) available in it. Types of publishing products: non-periodicals and periodicals. Subjects of books, their classification according to their purpose. Studying the State Educational Standards Editions. Classification of types of publications according to their inherent features.

Assortment is a set of products offered to customers in order to attract attention, increase sales.

When forming the assortment of a bookstore, the following factors must be considered:

Shop Specialization

Ø Cultural and economic profile of the served area

The bookstore has a selection of books various kinds taking into account the classification features in accordance with GOS 7.60-2003 Edition.

A publication is a document intended for the dissemination of the information contained in it, which has undergone editorial and publishing processing, is independently designed, and has advantageous information.

Classification of types of publications according to their inherent characteristics

Types of publications

3.2.1 Types of publications by frequency

3.2.2 Types of publications according to the composition of the main text

3.2.3 Types of publications according to the iconic nature of information. Types of art publications

3.2.4 Types of non-periodicals

3.2.4.1 Types of publications by intended purpose

3.2.4.2 Types of publications by reader's address

3.2.4.3 Types of publications by the nature of information

3.2.4.4 Types of publications by the nature of analytical and synthetic processing of information

3.2.4.5 Types of publications by original content

3.2.4.6 Types of publications by way of organizing works

3.2.4.8 Types of publications by repetition of issue

3.2.5 Types of periodicals and continuing publications

3.2.6 Types of printed publications by material design

3.2.7 Types of printed publications by format

3.2.8 Types of printed publications by the nature of design and method of printing

3.2.10 Types of publications by nature of circulation

3.2.11 Types of publications issued in honor of an event or person

Analysis of product groups

Task 1: Form and analyze trade assortment: analyze the assortment of a bookstore by subject, type of publication and readership. Present the analysis in the form of a table 1. Calculate the assortment indicators: structure, present the results in the form of a table (example table 2).

Table 1 Analysis of the assortment by subject, types of publications in the bookstore in the period from 02/20/2011 to 03/20/2011

Merchandising section	The number of presented publications in the range, copies.	Subject Character of information (genre)	Types of publications	By reader's
			Official publications	Specialists	Labor Code of the Russian Federation
			Literary and artistic	Wide circle	Kryzhanovskaya - Rochester V.I. Daughter of a sorcerer. Moscow: Ripol Classic. - 2008, 432s.
		Textbook for universities		Specialists	Ten E.E. Fundamentals of medical knowledge: A textbook for universities. - M .: Academy, 2007. - 256 p.

Conclusion: After analyzing the trading assortment of a bookstore, we can conclude that literary and artistic publications occupy most the entire volume of book production. The second place is occupied by educational publications. The reader's appointment is mainly for a wide range of readers.

Table 2. Structure of the range of publications

Conclusion: As can be seen from the table. one, specific gravity reference books in in kind 2.9 times higher than in monetary terms. A large share in the assortment is occupied by educational literature - 39.2%, which is determined by the demand for these publications.

When regulating the assortment structure, one should take into account the economic benefits of the enterprise in the case of the predominance of expensive or cheap goods, the cost recovery for their delivery, storage and sale, as well as the solvency of the consumer segment that the trade organization focuses on.

The choice of indicators of the assortment structure in one expression or another is determined by analytical purposes. If it is necessary to determine the need for warehouse space, as well as areas for displaying goods, then analyze the structure of the assortment in physical terms. When analyzing profitability certain types goods take into account the structure of the range in terms of money.

Book store. See pages where the term book production is mentioned

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