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How much does it cost to open a car wash? How much does it cost to open a turnkey self-service car wash? Description of the sales market

The car wash is easy to manage, its payback period is less than a year, and its profitability is 30–40%. Tempting?

How to open a car wash in Moscow so that it does not get lost among others? We will talk about the business and how to make it recognizable. We will analyze the main stages of creation point by point, so that you move step by step towards realizing the car wash of your dreams.

The first step of opening a car wash: registering the business

For a small car wash, registering an individual entrepreneur is sufficient. In this case, a patent tax system is ideal. A business looking forward to a great future is better off registering as an LLC. Why? The LLC owner can attract investors to the development of the project and enter into contracts for servicing legal entities. Individual entrepreneur is liable before the law with all of his property, and the LLC participant is only responsible for his shares in the business.

How to open a car wash from scratch, step two: looking for a location and specialization

Why are these two points so closely related? The answer is below.

Profile

First, let's look at specialization. First. A certain business specialization - at the same time marketing ploy and a real advantage. This way you will create a recognizable image of the car wash and be able to form a unique customer base.

Second. There are a lot of car washes in Moscow that service passenger cars. There are much fewer of those who work with trucks. The obvious conclusion is obvious.

We decided that maximum profit will a car wash designed primarily for trucks bring? Then plan to open a car wash from scratch at the entrance to the city. At the same time, avoid places where traffic jams accumulate. For passenger cars, offer only basic work. the main task- wash the body quickly and efficiently. Exclusive services are not required on the highway or at the entrance to the city.

Do you want to settle in the city? Then decide on target audience. It is she who sets the range of services and pricing policy. Think about which price segment is best to focus on.

Location

The location of a car wash is one of the decisive factors in its demand. Car wash as a business should have a convenient check-in. Be located near the road or garages, in residential area or on the way out of the business part of Moscow. The proximity to car services or gas stations is advantageous.

If you've bet on trucks, here's another tip. Moscow is standing still all the time. Construction equipment gets dirty and is very difficult to wash. If you can find a place where it would be convenient to service freight transport, and there would be a large construction site with an impressive fleet of equipment nearby, then you would have killed two attractive birds with one stone.

The next step in opening a car wash: renting space

Why rent rather than buy land? Because, first of all, we are very careful. No one is immune from failure. If the business does not hit the target, you will not be tied to illiquid real estate. Don't forget to consider the risks if you decide to open a car wash from scratch.

Secondly, entrepreneurs are advised to sublease land from owners of gas stations, car service centers and parking lots. That is, on the territory of another auto business. Such cooperation helps both parties save on advertising and increase the customer base without additional investments.

Advice: when choosing a place for a car wash, consider not only the area of ​​the posts themselves, but also consider a small parking area for customers waiting in line.

Sign a long-term lease agreement. Why? A scary story: one business entered into a six-month lease agreement with the owner. During this time, the business managed to develop well. Then the owner refused to renew the contract and actually received ownership of a working popular business for free.

Finding a good place in Moscow to open a car wash is very difficult. Sublease is one way out. Some entrepreneurs prefer to buy an existing car wash. A ready-made business eliminates the issue of finding space and equipment. Let us warn you right away that buying a car wash will not solve everyone’s problem, but at the creation stage it will significantly save time.

The fourth step of creating a car wash: we purchase equipment and pass state inspections

Since we decided to rent land at first, we will build a prefabricated structure. It is simply assembled and quickly dismantled, and can be easily moved to another place.

Car enthusiasts and entrepreneurs for the most part give preference to German equipment. It even became a kind of sign of quality and professionalism. Filters for water purification are most often purchased from domestic equipment.

Often entrepreneurs want to open a car wash from scratch without much starting capital, purchase used equipment in good condition. It's much cheaper that way. Disadvantage - it is not covered by warranty.

To pass SES checks, fire safety and nature conservation services carefully study all requirements. In the case of the auto business, the list is quite impressive.

Fifth step - looking for suppliers

What else does an owner need to know to open a car wash? Where to buy consumables. There is no point in purchasing them retail networks. This is financially unprofitable and stores will not always be able to provide the required materials in the required quantity. It is better to cooperate with several suppliers who will offer favorable prices for materials.

Finding suppliers is quite easy. The Internet contains catalogs of both manufacturers and intermediaries. Many online stores offer cooperation with the auto business. If you are planning a car wash for two stations, perhaps working with an online store will be optimal.

Step six: becoming the best

Based on everything that has been said, we will create a cheat sheet on how to open a car wash. So, you need to register a business and decide on the tax system. Then you choose the site that would be best to sublease from another auto business. Coordinate the project with municipal government. Now you can start building a prefabricated car wash and purchasing professional equipment. Ready? A series of government inspections. Don't waste time, look for suppliers Supplies and print advertisements for a car wash.

All efforts and money were invested in opening a car wash. She is ready and waiting for the first orders. Now we need to start attracting clients and concluding long-term service contracts with legal entities. High standards of service and compliance with consumer needs are your main weapon. We sincerely wish you successful development business!

Many Russians these days are looking for an acceptable way to earn a reliable income, and the thought of organizing their own business is increasingly capturing the minds of their fellow citizens. Where and in what area can you make money relatively easily? Where to go if you don’t have huge funds to organize a serious business or buy a new business? And what to do if absolutely all the niches have been occupied a long time ago, and inventing something new is still a task?

What's the benefit?

Let's not reinvent the wheel and today we'll talk about one of the classic, well-proven types of business, the opening of which, although it requires quite serious investments, is still a very real task.

We are talking about washing cars. How to open a car wash from scratch? What is needed for this, and how to organize the business correctly in order to guarantee profit and not losses? In this article we will tell you how to open a car wash correctly and explain some important nuances.

How relevant is this?

Why a car wash? The relevance of this business in modern urban conditions has been proven by life itself. Judge for yourself: car washes are in demand absolutely everywhere - from a metropolis to a small town, and people use their services in any season.

In winter, every driver needs to visit a car wash to wash off salt, sand and reagents. In spring and autumn you have to look there at least once every 2-3 days due to constant mud and puddles on domestic roads. In the summer, it is customary for car owners to carefully polish their cars until they shine. And today we will talk about how to open a car wash from scratch.

This business (according to professionals) has a fairly high profitability (30-40%), that is, it is one of the profitable enterprises. We can talk about full payback approximately 12-16 months after the opening of the business, of course, provided that it is successfully established and promoted. If we're talking about about the portal, more expensive option, then this period is extended, and it will be possible to calculate the net profits in a year or two.

How to open a car wash from scratch: business plan

2. Visit the administration of the area where your business will be located for permission, and also obtain opinions from the Fire Service, Moskompriroda, MP “Mosvodostok” and the State Sanitary and Epidemiological Supervision Authority.

3. Construction plan coordinate with the Moscow Committee for Architecture.

What else will need to be agreed upon?

In addition, the Moscow government will require you to provide contracts for renting a site, cleaning the adjacent territory with removal of solid waste, with designated boundaries of your site and a document indicating that your cash register equipment registered.

Before opening a car wash from scratch, information about the proposed construction of the facility will need to be submitted to the Department of Communications and Transport. To obtain a SEZ and approve the project, you will have to contact Rospotrebnadzor (its territorial department).

We select a location and premises for our car wash

The payback rate and, as a consequence, the profitability of this business project are directly related to the location of the car wash. An almost ideal place for this is the sides of central city avenues; also pay attention to the busiest highways.

Car washes are often organized at the entrance to the city, near the customs or border post. But, being in the area of ​​a large transport hub, drivers most often refuse the idea of ​​using the services of a car wash due to the increased bustle and crowd. It will be more profitable to offer your services near gas stations and service stations.

Rent is cheaper

How to open a car wash from scratch when building your own building for it is an impossible financial task for you? In this case, renting premises at an ATP that is suitable in all respects may be a good option. In addition, you will have to complete much less paperwork. Car enthusiasts, as a rule, are familiar with all such enterprises in their city.

The type and volume of services provided depends on the parameters of the premises. For example, if you're thinking about how to open a truck wash from scratch, there are a number of additional factors to consider, starting with the height of the ceilings.

Don’t forget about the need for an auxiliary area where you will store consumables.

Water purification at a car wash

Due to the increase in serious environmental problems car wash owners have requirements that you will definitely have to take into account when opening. For example, in mandatory a purification system will be required, the filters of which will remove fats, oil products and other chemicals from wastewater.

Such equipment is quite compact and belongs to transportable units. The water purification procedure itself proceeds in stages. The existing circulation tank allows the liquid to be purified using a reverse cycle. Thus, circulating several times in a row along the circuit, the water remains practically free of impurities.

Since the operation of the cleaning equipment is intended at temperatures above +5 ° C, it should be installed in a heated room.

What's next?

A commission of representatives of the administration, firefighters, traffic police and other services should be present at the opening of the car wash. They will be signed by your object.

Advertising on billboards located in close proximity to your location will be very effective if you indicate short form its location, opening hours, discounts, main services and important bonuses.

We select personnel

Having overcome bureaucratic obstacles, start selecting suitable personnel. What should it be like? The main requirements for applicants for employment are the ability to understand cars of the category that is supposed to be serviced in your case, contact (to form a list of regular customers) and polite treatment.

In order not to lose consumers of services, it is advisable for the car wash to operate around the clock - such a schedule is optimal for it. In this case, you will have to hire 5 or 6 washers and one foreman.

A higher education is not necessary for your employees; students can also work for hire. They should be paid based on the amount of work performed. Employees should be motivated through additional material incentives, and stylish work overalls with a company logo will help raise the image of a car wash as a reputable enterprise.

Let's calculate the cost of the project

When calculating mandatory expenses, proceed from the rental price. This amount will vary depending on the premises and the area where it is located. Investments in the purchase of equipment should be added to the rental.

Apparatus high pressure with water heating function will cost you from 1800 to 3000 dollars. A device that supplies water to 1 station - 500-1300 c.u. e. Compressor - 200-250 dollars. Washing vacuum cleaner (or vacuum cleaner) - $400-550. - $4800-6600

Most car wash owners prefer to purchase imported equipment. In this market segment, 80% of sales belong to the German company Karcher. In addition, Italian and Danish equipment is valued. U Russian manufacturers Water purification devices are usually purchased.

The list of basic consumable materials consists of car shampoo, polishing agent, products used for dry cleaning, cleaning wheel rims, engines, and bumpers. Monthly expenses they will cost about $300, provided the car wash services 30-40 cars daily.

In summer, the flow of clients usually dries up. Car wash services are mainly used by those who want to wax their car. What should a businessman do to avoid losing profits? The only way out here is to slightly lower prices while simultaneously expanding the range of services. Secondly, try to offer customers additional reasons to visit your location. For example, set up a small tent with tables next to the establishment, where those who wish can relax and have a snack (for example, barbecue). While on vacation, someone will definitely want to wash their car.

An excellent solution is a mini-market with groceries or small store, selling spare parts, within walking distance.

What to do if there are not enough funds

Perhaps you want to spend as little money as possible and are wondering, for example, how to open a self-service car wash. Well, this option is quite possible. Its advantages are that savings are achieved on staff salaries. Of course, this type of service has individual characteristics, which must certainly be taken into account when drawing up a business plan.

If you come up with the idea of ​​​​how to open a car wash in the garage, it is better to abandon it immediately. Apart from the need to sort out issues with management, the problem of water supply, “busy” space and installation of all the expensive equipment mentioned above arises.

The main point due to which this project can be considered unviable is the inability to connect to water supply and sewerage networks. Even if there is one, you will be required to build a wastewater treatment system. In a word, this idea is not very successful.

How to open a self-service car wash from scratch: a few tips

Let's say you want to get this type of sink. You already know how to open a car wash from scratch. The business plan in this case should only be slightly adjusted to the specifics of such service.

As you know, car washing services can be portal or tunnel, in which washing is carried out in a completely automated way, manual (the staff is involved in washing cars) and open - based on the principle of self-service.

In the latter case, drivers wash their cars themselves with the products provided. Such a sink consists of a set of equipment with a set of necessary materials. All equipment (water guns, vacuum cleaners, dryers) is as simple and understandable as possible. Customers use the services of such a car wash much more willingly because of the opportunity to save money.

The list of services provided includes washing with warm water and powder (removing dirt), rinsing off foam with cold water, applying wax to the car, and polymerization to remove drips.

The main problem when setting up such a car wash is what to do with freezing liquids in winter? There is a solution, and it consists in installing a heated floor under the covering using a pipe system with a circulating flow hot water. Heating of water in the system is ensured by automatic switching on of a gas or diesel boiler at the right time. Equipment should also be selected with continuous circulation of liquid, such as guns for supplying water under pressure.


Sample brief description project:

Activities: stationary car wash.

Location: you need to indicate where the service is located, the approximate population of the area, and the approximate number of potential clients.

Area: 60 square meters.

Form of ownership: rent.

Schedule: 7:00-21:00, seven days a week.

Documents for car wash

The case should be registered as IP by selecting the code OKVED 74.70.2 – “Cleaning and cleaning of vehicles.” You can start working only after collecting the complete package permitting documents from government agencies. Certificates and permits for opening a car wash:

  • Conclusion from the local fire safety service;
  • Lease agreement and BTI plan for the premises;
  • Sanitary and epidemiological conclusion. A complete list of requirements and documentation is given in the order of Rospotrebnadzor No. 776 dated November 21, 2005 “On sanitary and epidemiological examination various types activities";
  • The list of establishment services agreed with the State Sanitary and Epidemiological Supervision;
  • Certificate from the labor protection service;
  • Permission from the Nature Conservation Service. To obtain this, you will need a developed scheme for the implementation of waste discharge;
  • Agreements with public utilities: on household waste disposal, disinfection, disinfestation, etc.;
  • Permission to open an establishment in the selected location from Rospotrebnadzor. Issued based on consideration of all the above documents.

The approximate cost of registration and documentation is $1200.

To launch the project faster into the work, it is worth involving lawyers or special companies involved in the preparation of permits.

Production plan

A business plan for opening a car wash must begin with choosing the location and arrangement of the premises.

Where is it profitable to open a car wash from scratch?

The best places: at the entrance to the city (drivers want to wash their car after a long journey or before a trip), near border and customs posts, next to gas stations, parking lots, and car service stations. As an alternative, a location in a densely populated residential area is suitable. Such a point will serve mainly regular customers. Located near a large shopping center, you can count on visits from owners of expensive cars. There may be less clientele, but the average check is higher.

The establishment must be located at a distance of at least 70 m from residential buildings. Important condition– the service is located near major roads and must have good entry/exit and parking spaces.

Premises requirements

If the rented property has not previously been used as a car wash, you will have to take care of arranging wastewater drainage, because the water consumption at such an enterprise is very high. Ideally, the drain should lead to a central water supply system, otherwise you will have to design a waste pit. Such work costs between $700-800.

We calculate costs based on the fact that we rent a building with an equipped drainage system. Other requirements for the room: waterproofing and thermal insulation, good lighting.

An example of space distribution: the service consists of two boxes (each 4 meters wide, 6 meters long, 3 meters high). This universal sizes, allowing the same service for cars and trucks. The remaining 12 sq. m – waiting area for clients. The administrator works here. The required area adjacent to the sink is 30-40 square meters. m.

If you rent an almost finished plot with an asphalt entrance and all necessary communications, Monthly payment will be about $700-800. Approximately $2,500 will be required for cosmetic repairs and additional moisture insulation.


Technical base

Our car wash is focused on manual labor, such equipment is cheaper and pays for itself faster, especially in small cities.

Necessary equipment for a car wash:

  1. High-pressure apparatus with water heating (two pieces) - $1200-1300. It is worth purchasing two devices of different power. One for light pollution (with a capacity of 400-500 l/hour) and one more powerful (800-900 l/hour). Best Producer- Karcher;
  2. Professional vacuum cleaner for dry and wet cleaning (two pieces) - $1000. Elsea, Nilfisk-Alto, Baiyun;
  3. Two foam generators - $650. PROCAR, Karcher, A.E.
  4. Chemical cleaning apparatus - $150. Karcher;
  5. Treatment plant - $1200-1300. AROS, Aqua;
  6. Small equipment (cart for tools and detergents, scrapers and brushes, napkins, rags, dustpans, brushes, gloves, etc.) - $100;
  7. Auto chemicals (car shampoos, windshield washes, glass cleaners, cold and hot wax, polishes) - $150.

The price of a set of washing equipment is around $4,500.

What is needed to set up a waiting area? Administrative desk with telephone and computer, sofa, 4 chairs, coffee table, LCD TV and vending machine with tea and coffee. Or you can offer customers free coffee as a bonus for ordering.

But installing a vending machine will allow you to earn additional money from visitors waiting in line. A used machine from the Necta, VendShop, Saeco brand can be purchased for $1200-1300. Arranging the foyer will require an investment of $2,500.

Services and pricing

We create an approximate price list. Each service varies slightly in price depending on the type of vehicle. Main list:

  • Full body wash (with foam and drying) – $4.5-5;
  • Express body wash (dirt removal without drying) – $3-3.5;
  • Regular cleaning of the interior with a vacuum cleaner, washing glass and door trim – $4-5;
  • Washing the engine and engine compartment – ​​$5-7;
  • Washing and cleaning the trunk with a vacuum cleaner – $3-4;
  • Blackening of bumper and tires – $3-4;
  • Body polishing – $7.5-9;
  • Body treatment with liquid wax – $3-3.5;
  • Washing all windows – $3;
  • Wheel washing and drying – $1.7-2.3;
  • Dry cleaning rims – 2,1-3 $;
  • Removing stains from the body (bitumen, insect marks) – $3-4;
  • Disc polishing – $3-3.5;
  • Carpet cleaning – $0.8;
  • Cleaning the interior of fur and animal hair – $2.6-2.8;
  • Cleaning and conditioning of seats – $2.5-3.3;
  • Interior dry cleaning – $62-92.

Organizational plan

One worker is required for one vehicle, two workers are required for two posts. The optimal work schedule is every other day. You will need to hire six washers, an administrator, and a cleaner. Accounting is outsourced. The monthly salary fund is around $3200.

Marketing strategy

In addition to a bright sign, you should get a sign with a sign indicating the road to the car wash. It is displayed on the street during the operation of the establishment and does not require approval from the authorities, as outdoor advertising. Its cost is about $60.

You can put road sign with an indication of the direction of movement and distance to your service. This requires coordination with the traffic police (in particular, justification for the traffic pattern in the selected area), and the production and installation of a sign costs $150-200.

Sales promotion

To attract new customers and acquire regular ones, you need to develop discounts, offer promotions and discounts. You can offer a service as a gift with the main set (for example, blackening of rubber for orders over $5). Offers like “Every fifth wash as a gift”, “25% discount on all work on the last day of the month”, etc. work well.

In the first days it’s real attract attention with signs like “We are open! 50% discount on car wash!”

A start-up business can receive visitors thanks to gift subscriptions for small services, such as cleaning the trunk, glass, and rugs.

Financial plan

Let's calculate how much it costs to open a car wash and how much you can earn. Compose financial plan necessary taking into account possible unforeseen expenses.

Capital expenditures:

  1. Documentation – $1200;
  2. Repair – $2500;
  3. Rent for three months in advance – $2200;
  4. Purchase of equipment and furniture, appliances – $7,000;
  5. Signboard, investment in advertising – $300;
  6. Unforeseen expenses – $500-700.

In total, a turnkey car wash for 2 stations will cost approximately 14 thousand dollars. Monthly expenses consist of payment utilities, rent, purchase of auto chemicals, salary payments and amount to about $4,500.

Let's decide on profit calculations. Two posts can serve 50-55 cars in a 14-hour working day. Average check– 4.5 $. The car wash's monthly revenue is approximately $7,000. An additional income of $200-300 will come from a coffee machine. Net profit is around $2800.

This detailed description, With minimal costs. The project pays for itself in 7-8 months and begins to bring in stable income. It is possible to increase profits by opening an additional post.




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The car has long become the main means of transport around the world, including in Russia and the CIS countries. Every year the number of car owners is growing, and along with this, the demand for thematic services is growing: gas stations, car services and car washes. In this article we will talk about how to open a car wash from scratch minimal investment Money.

Choosing the type of car wash

Before opening a car wash, first of all, you must decide how much money you are willing to invest in your business. The type of car wash you can open will depend on the amount of investment. Let's look at the main types that are currently on the market.

  • Manual contact washing- involves manual application of detergents and cleaning with sponges. This type of car wash is the most common, since the entrepreneur does not have to spend money on expensive equipment. The downside in this case is that physical contact with the vehicle can lead to scratches and damage to the body. Another disadvantage is the long service life of the car. You will not be able to serve a large number of customers in an hour, as is the case with other types of car washes.
  • Manual touchless washing— the procedure is carried out in several steps. First, it is cleaned under the pressure of water most of car. Then active foam is applied, which removes remaining dirt. Next, the foam is washed off under high pressure of water. The final step is to apply polish. The initial costs for this type of car wash will be higher than in the previous case, since special equipment will be needed for the work.
  • Self-service car wash— if you want to open a self-service car wash, then this is a very right decision. This type of sink is gaining more and more popularity every year. In this case, customers do not pay for washing their car, but for the time they spend in your car wash. Thanks to the fact that your customers do everything themselves, you can save on car wash employees, since a large number of personnel will not be needed for this.
  • Automatic car washes- It’s immediately worth noting that choosing this type will lead to a large initial monetary investment. You can save on the number of employees, but the minimum cost of equipment for such a car wash starts from 3 million rubles. In turn, automatic car washes are divided into two types: portal – when the car enters a box and is cleaned due to the fact that special equipment is installed around it; tunnel car washes – imply that vehicle a moving belt is installed and during the movement, cleaning occurs in several stages.

The most the best option in this case, it is the opening of a contactless car wash with employees, or on the principle of self-service.

About the seasonality of business

Car washes are seasonal business. In summer and winter time Demand in this niche drops sharply, but in the fall and spring, on the contrary, it increases. This must be taken into account when starting a business.

If you are planning to open an automatic car wash, the best time to do so is right before the start of the season.

If you plan to open a standard car wash, then it is better to do this during the off-season for the following reasons:

  • Staff needs to be trained
  • The customer service strategy is not well established
  • The supply of consumables is not adjusted

If you open at the beginning of the season and are immediately faced with a large influx of customers, you simply may not be able to cope, either you or your employees.

What services can car washes provide?

In addition to regular body wash this enterprise can provide a large list of other services, which will bring greater profits. Many car washes take advantage of this and can offer their customers a wide range of services. For example, interior cleaning, as a rule, is one of the most expensive services, and one such clean is equal in profitability to several standard car washes.

Examples of services provided:

  • Standard body wash, the main specialty of this business
  • Interior cleaning
  • Bumper and wheel drawing
  • Engine cleaning
  • Body polishing
  • Dry cleaning
  • Cleaning the trunk
  • Treatment with “Anti-rain” or “Anti-fog” agents
  • Washing wheels from dirt with drying
  • Removing difficult stains
  • etc.

It should be taken into account that more services you want to provide, the more variety of equipment you will need. Employee salaries will also increase, as they will be engaged in providing not the most simple services.

Location

IN in this example For a car wash business plan, after you have chosen its type, the second step is to select a location. We need to decide on the place where to build our enterprise as early as possible, since obtaining permission to create a car wash will take a lot of time. You will learn about this a little later.

Mobile car wash

When choosing a location, it should immediately be noted that instead of building a new building or converting some garages, you can choose for your business mobile car wash. It involves a moisture-resistant box that can accommodate one or two cars. The cost of such boxes starts from 700 thousand rubles and a huge advantage is that if you are located in some unfavorable place, you can move with all your equipment to another at any time. This is especially beneficial if you want to open a self-service car wash from scratch with minimal investment.

In garages


An excellent option would be if you can rent several garages for a car wash. In order to have a good flow of customers, they must be located near some kind of highway, or next to a large area of ​​​​residential buildings.

The main challenge here is that you will have to invest in making garages suitable for your business. You will have to asphalt the road and connect various communications.

Also, ordinary garages cannot boast of high resistance to dampness and over time they will begin to deteriorate, and this will lead to additional costs for major repairs.

On the outskirts of the city

The next option is to locate on the outskirts of the city next to some busy highway. The advantage in this case is that most likely you will not have to argue long and hard with the city administration to obtain a permit, since there will be no residential areas nearby in which there will be people unhappy with the placement of a car wash next to their home.

In the city

It is very difficult to obtain permission to operate a business in the center of a residential area. But if you can do this, then most likely you will create a business that will never need to find clients.

In some cities, industrial buildings, such as factories or warehouses, are sometimes located right in the city center. You can try to get permission to open a car wash in such places. Of course, the flow of customers will not be as large as if you locate your business in the main square of the city, but in any case, this is better than locating in small microdistricts.

In the parking lot


In many large cities, car washes in parking lots are a success. They can be placed in street parking lots shopping centers, or underground. The profitability of such car washes directly depends on the number of parking spaces and their load.

Also, such car washes are located in underground parking lots in luxury buildings, where people drive expensive cars and washing a car every day will not hurt their wallet.

In the village

If you want to open a car wash in a village, then you must evaluate the potential demand. As a rule, village residents do not often drive expensive cars and prefer to wash them themselves. Considering also that the population of villages is usually small, if you open a business in such a place, you may never see a profit.

The situation changes dramatically if the village is located on a busy highway. In this case, the idea has the right to life.

On own plot in a private house

Many people wonder whether it is possible to open a car wash on your own site to save on renting premises? This great idea, but it should be borne in mind that according to the law, each piece of land must be used strictly for its intended purpose. Therefore, if you open a car wash at your dacha, you will not be able to use it to grow vegetables, fruits, etc.

What do you need to get permission to open a car wash?

A car wash is a rather complex business, the opening of which involves collecting many different documents and permits. So, what does it take to open a car wash?

First we need to register entity, namely individual entrepreneur or LLC. If this is your first business and you have neither one nor the other, then we recommend choosing the option of registering an individual entrepreneur. This way you will save yourself a lot of effort and time.

Next, you need to choose which tax system you will work with. We recommend a simplified taxation system (STS). It offers two options for paying taxes: 6% of income, or 15% of profit. In the case of this business, we recommend choosing to pay taxes at 15% of the organization’s net profit.

Accounting under the simplified tax system does not pose any great difficulties, so you can do it yourself or by hiring a freelance accountant.

The next step in our car wash business plan, which must be completed, is submitting a letter of petition and receiving a resolution from the city administration. You must obtain permission from the city administration to create your own enterprise. At the same time, you must already choose and decide where you want to locate your business.

After submitting your documents, you will have several weeks until you receive feedback. During this time, you must prepare a sketch of your car wash and coordinate it with:

  • City administration
  • Municipal architect
  • Fire service

After you receive a response from the city administration and coordinate your sketch with the services described above, all received documents must be sent again to the city administration. Then you can begin to develop a full-fledged project for the premises or construction of a building.

What documents are needed to open a car wash:

  • Individual entrepreneur agreement on tax registration
  • Agreement on the ownership of premises or its lease
  • Agreement on ownership or lease of land plot under the premises
  • Agreement on the connection of electrical networks
  • Agreement on connection to water networks
  • Contract for removal of solid waste and waste water

The finished project is sent for examination to the same organizations and, in case of positive feedback you reach the final stage - state examination.

The procedure for obtaining permission to open a car wash is not so simple and you may need the help of professional lawyers. The cost of services will be approximately 10-20 thousand rubles.

Important Requirements

A very important requirement of this business is compliance with environmental standards. Every day, car washes dump into the sewer. wastewater, therefore, it is necessary to conclude an agreement with the water supply and sewerage system (municipal water supply and sewerage company), which will indicate the maximum amount of water that you can discharge and its composition.

Installing a water purification system is a must. The more water you use, the more powerful the system you need. For example, on the outskirts of the city, heavily polluted jeeps will come to you from the forests and steppes. To clean them you will need 160 liters of water; to clean an ordinary passenger car driving only in the city center, 60 liters will be enough. This means that outside the city, water purification systems must be more powerful and therefore more expensive.

Such cleaning systems reduce the volume of waste thrown into the sewer and operate only at temperatures from +5 degrees.

Equipment

After you choose a premises and obtain all the necessary permits to operate a car wash, you need to buy equipment for the wash itself. Equipment may vary depending on the services provided. As new services are added, you will purchase the necessary equipment. Below is a list of equipment for a self-service car wash business plan with employees.

The most popular suppliers of car wash equipment in Russia are the following companies:

  • Karcher
  • Carebridge
  • California Kleindiest
  • Weidner

Of course, this is not the entire list. There are other less popular manufacturers from Europe.

In addition to specialized equipment, it is also necessary to equip a break room for employees and a waiting room for clients. If you can save money on the premises for employees and put only sofas, tables and chairs, then the waiting area for clients needs to be thought through.

It's no secret that, given the same cost of service, clients will go where they feel more comfortable. Therefore, you should try to arrange the customer waiting area well. You can install high-quality armchairs, a TV that will show car shows and a machine for dispensing hot drinks.

How much it will cost to equip a relaxation and waiting area depends only on you and your budget. This amount can be 100,000 rubles or 1 million.

Staff

After purchasing and installing everything necessary equipment You can proceed to searching for employees. Candidates for this job do not need to have any education. It is enough that they are in good physical fitness, knew a little about cars and were friendly with customers.

For a small enterprise, 2-4 employees will be enough. wages 20,000 rub. Of course, if you are going to open a car wash in Moscow, then wage should be higher.

Attracting clients

The final stage in this business plan is to attract customers. Most effective way time-tested method of attracting customers is through promotions.

After opening your business, you can make the following promotions:

  • “Free car wash from September 14 to 20!”
  • “50% discount for all clients”

These promotions are the most profitable. You will attract public attention. Yes, you will have to work at a loss for some time, but a large number of people will know about your business and if they are satisfied with your service, they will come to you again and again.

You can inform people that you are open and have a super cool promotion in the following ways:

An example of unusual public involvement can be seen in the community “Car Wash St. Herzen, 94 Tyumen Behind the Voyage shopping center. This is the VKontakte community of a non-existent car wash in nature, which was created by two schoolchildren. They attracted the attention of the public through hard marketing, which was subsequently written about by major online publications. They instantly gathered 10,000 people in their community, who at first had no idea that the car wash did not exist.




An example of provocative publications from this community

How much money does it take to open a car wash?

It is very difficult to predict what costs will be when creating a car wash, since it depends on many different factors:

  • Will it be a self-service car wash or not?
  • Automatic or manual
  • The premises are rented or owned

So, let’s demonstrate a car wash business plan with calculations, an example will be as follows:

  • We have 8 employees, with a 2/2 schedule
  • We are renting a room
  • The car wash will provide various services described earlier in the article
  • We need to buy equipment for contactless washing
  • Working hours from 12 noon to 12 midnight

Based on this, we get a table of expenses.

Name Cost
Initial costs
Equipment and furniture 850.000rub
Paperwork 15.000rub
Advertising RUB 30,000
Construction of washing boxes 1,000,000rub
Total: RUR 1,895,000
Monthly expenses
Rent and communal payments 60.000rub
Consumables 15.000rub
Salary 8 employees 160.000rub
Advertising 15.000rub
Total: RUR 250,000

As a result, the initial costs of opening a car wash are 1,895,000 rubles, and monthly costs are 250,000 rubles.

Income

Our company can serve approximately 50 clients per day. Depending on seasonality, the workload may vary; let’s assume that the workload will be 76%, then we will serve 38 clients per day. The average check will be approximately 350 rubles.

Income per day— 13.300 rub.
Income per month— RUR 399,000
Net profit for the month— 149.000r
Payback— 13 months

Car wash franchises

There is an easier option for opening a car wash - buying a franchise. Then you won’t have to figure out what equipment to buy on your own; they will help you choose a profitable location and help you resolve legal issues. In general, life will become easier with the purchase of a franchise.

But there are also negative sides:

  • You will have to share the profits
  • Any organizational changes will have to be approved

A huge disadvantage is that some franchises prohibit providing any Additional services. And this is a loss of profit for us. Therefore, before signing the contract, you should take into account all the points.

If these disadvantages do not scare you, then we can move on to the review of franchises.

Washing Max


This franchise offers two formats of doing business.

Mobile car wash

  • Lump sum payment - 250,000 rub.
  • Investment volume - 890,000 rub.
  • Payback - 6-9 months
  • Monthly profit - 246,000 rubles

Stationary sink

  • Lump sum payment - 250,000 rub.
  • Investment volume - 990,000 rub.
  • Payback - 6-10 months
  • Monthly profit - 260,000 rubles

To cooperate with this franchise, the following conditions must be met:

Zebra

This franchise holds the record for launching a business. After purchasing it, you can start full-time work within 10 days. Full payback won't take long either.

The investment amount is only from 300,000 rubles to 500,000 rubles

Requirements:

  • 6 employees
  • Room of at least 10 sq.m.

Digital Moika

The franchise has a different set of packages. The cheapest package costs only 39,000 rubles, the most expensive 549,000 rubles.

This option is good for those who do not want to invest too much in this business. You can open a very small and simple car wash and see whether customers will come to you or not. If not, then you can close without losing much money, but if there are customers, then you can expand.

Requirements:

  • 3 employees
  • Minimum area 2 sq.m.

I want to buy a ready-made car wash business!

There are a huge number of advertisements on the market that offer to buy you ready business or rent it. I would like to note that chickens that lay golden eggs are rarely sold, with good car washes the situation is exactly the same.

Most likely, after purchasing a car wash, you will find things in it that you will need to work on. For example, unqualified personnel, repairs, lack of clients, etc.

If you still want to buy a ready-made car wash business in Moscow, St. Petersburg or some other cities, then you definitely need to check everything before purchasing.

You need to check the following:

  • Does the car wash satisfy everyone? SES requirements, firefighters, etc.
  • Documented profitability over the last year
  • Documented profit for the last year
  • Is the owner of the premises from whom you are renting planning to evict you?
  • Are employees ready to work for the new owner?
  • Does she have a good reputation among car owners?

Also, check when this car wash opened. The less time it has existed, the more likely it is that something is wrong with it.

Price profitable car wash will start from 1 million rubles, you can find these advertisements on Avito.