home Interpreter How much does a networker earn in Mary Kay. Marketing analysis of the network company Mary Kay

How much does a networker earn in Mary Kay. Marketing analysis of the network company Mary Kay

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Lack of taste

The first thing I noticed about my friend was that she lost her "sense of taste" (they say "no taste", and first of all in make-up and wardrobe). Having gone through all kinds of make-up training, every morning she puts on herself a 100% "paint", completely seeing "what suits her" (in the sense of "to her face"). The main thing is that it should be in line with the "makeup trends of this season" and the rules for applying makeup: for example, shadows, at least three shades. And the presence at home of a warehouse of cosmetics of various colors and shades (for $ 6,000) tempts you to try everything for yourself.

From myself: personally, I (I'm 40 years old) see that with age it is necessary to apply as little makeup as possible so as not to emphasize wrinkles, especially in the eye area.

Bad taste in clothes. This is especially true of the corporate color, which changes every season. For example, this season the company announces the corporate color "crimson" (the colors are always bright), the fabric is also dictated by the company, the models may differ slightly, but must be chosen from those offered. Each adept must buy fabric from the company and sew (by himself or to order), of course, all for his own money. And so every year (or season - I did not go deep).

Crazy network house: trainings and seminars to "improve" moral and spiritual degradation

Even at the dawn of my work, a friend invited me to a presentation. In the hall of the cafe, (rented for the money of those invited), women gathered, about 20 people. In the beginning, everything was as usual: applause, introduction of newcomers, sincere joy for them, instructions that "you will succeed."

Then they announced a new product - a new lipstick (or a new shade of lipstick - I don’t remember). Got a tube. All contestants had to apply lipstick on their lips. After that, each woman had to stand up and tell how she felt after applying this lipstick? Women stood up one by one and spoke utter nonsense about extraordinary freshness, deep moisturizing, etc. And since there are 20 of them, it is not convenient to repeat, the fantasy is not limited.

From myself: personally, I can only say one thing about lipstick: either it suits me or it doesn't.

We are sitting with a friend in a cafe. She shares with me. I was at a seminar (I don’t remember the name, what is connected with a woman, her success, health, tone). Imagine, she says, it turns out that a woman needs to have at least three men for health (roughly speaking, three biological materials). Then she will be healthy both physically and psychologically, and therefore successful.

From myself: I thought: there was a normal woman, wife, mother. Now she believed that she was not living correctly (it would not have occurred to her before, but now she thought). The problem is, you need to find two more men somewhere, healthy, and probably to be liked.

After another seminar (about the same topic).

A friend says to me: you know, it turns out that a man during intimacy loves a woman to tell him "dirty words" about "it." I, she says, checked with my husband - it works. From so "wound up." And, he continues, at first I was offended that they called me a "bitch" at the same time. And now that I understand everything, I'm not offended - it's normal. Yes, I'm a bitch.

Seminar (something about how to properly understand people, their classification and character traits).

A friend calls me and says: she was at such a cool seminar. In general, you see, we are all gods! Do you know the gods from Greek mythology (Aphrodite, etc.)? So, you just need to determine the type, which god you belong to, i.e. what you are. To do this, you need to understand the nature of a person. There is a lot of information, I need to put everything on the shelves. Now I want to understand about you and me - what kind of gods we are.

I ask: "how much money did you pay for this horoscope?". A friend was offended (for a while).

stupidity

Relatively recently... My friend was pregnant with her second child. During pregnancy, she was admitted to the hospital for 2 weeks. When leaving the hospital, she says: while she was in the ward, she sold cosmetics for 5,000 rubles. This child is divine (points to his belly). Even in mommy's stomach he knows how to do business with her.

All this happened to my girlfriend (and continues to happen) under the "flag" of the network company Mary Kay.

I note that my friend graduated from the Pedagogical Institute with honors and was a quite popular speech pathologist-defectologist and, in my opinion, a sober and adequate person. What happened to her when she handed out to her colleagues all her manuals, techniques, materials and bought the first suitcase with Mary Kay cosmetics ( necessary condition) for 6000 rubles? For me it remains a mystery.

Sofia Styazhkina

Mary Kay Network Company or Mary Kay(in honor of the founder Mary Kay Ash) is one of the most popular direct selling companies in Russia and the world. Founded in 1963 in the USA, Texas. The company's turnover for 2015 exceeded 2.9 billion dollars, and the number of distributors or, as they are called in Mary Kay - Independent Beauty Consultants amounted to 2.4 million people, and in Russia alone there are about 500 thousand of them. For 2016, Mary Kay operates in 35 countries, and in most of them it is a member of the Direct Selling Association, including Russia as Mary Kay CJSC.

Mary Kay Products

On the official website of Mary Kay at http://www.marykay.ru/ you can find almost all necessary information about the company's products. Including the Mary Kay catalog, and prices, and even the composition. Although it is presented in the form of "Main Ingredients" and it may well "miss" harmful components. Also on the official website of Mary Kay, you can buy products online, although the transaction is not processed through the company itself, but through one of the Independent Beauty Consultants that you are looking for in your city.

Reviews of Mary Kay products can be easily found on distributor websites and forums. As usual in the case of cosmetics, someone likes it, and someone does not like it. Someone considers it too expensive, and someone vice versa. Moreover, since Mary Kay is one of the most popular in Russia, there are as many negative reviews about its products as there are positive ones. Therefore, as in the case of Amway, it is better to try Mary Kay products for yourself. True, unlike Avon, Mary Kay cosmetics are from a more expensive category and are commensurate in price with. Therefore, now during the crisis, you don’t experiment much.

Cosmetics Mary Kay website website

By the way, a more or less average opinion and independent reviews of Mary Kay cosmetics can be found on this site. There's even something like a rating.

Mary Kay marketing plan

On the official Mary Kay website, in the "Become a Consultant" section, you can find the following: "The first step to starting to lead your own business with Mary Kay® - Purchase a Starter Kit. The Mary Kay® Starter Kit contains:

What the company offers

Compared to other cosmetic brands, for example, which work on a network marketing system, Mary Kay's range is quite modest.

There are basic positions that hardly change from season to season. Sometimes they are updated with new items.

In addition to the regular line, there is also a limited series. It is released constantly, changing the composition of cosmetic products in it.

Note that the products from this series are limited and after a complete sale, they will never be repeated again.

Mary Kay offers luxurious men's and women's fragrances with rich and intense notes. Components for perfume choose only natural and high quality.

In addition, the brand offers caring cosmetics for the face, hands, feet, and body. The line of goods for make up deserves special attention. By the way, many professional makeup artists use them in their work.

Decorative cosmetics is presented:

The Mary Kay line has everything you need to create flawless makeup for any occasion.

Business with Mary Kay

I can say that the business with Mary Kay looks quite promising.

First, the products have high quality and is hypoallergenic. It is in demand in different countries of the world.
Secondly, the company offers a good consultant discount (from 30% immediately after registration), an interesting marketing plan, various competitions for consultants that allow you to win numerous valuable gifts.

Given the high quality of products, it definitely will not be lost from the one who purchases it.

Get instructions

How to make money with Mary Kay

To register with the company, you must purchase a starter kit. Standard layout...

After that, you will need to sign a cooperation agreement and create an account on marykayintouch. This site was created specifically for consultants so that they can get acquainted with the company's news online, place orders, track their activities using reports.

The company constantly holds webinars and offline meetings. They allow you to get all the necessary knowledge about products and methods of its promotion.

Beginners are actively assisted by Leaders who are interested in their rapid advancement. Consultants invite people to beauty classes, where they offer day or evening make-up using Mary Kay products.

Such meetings allow people to try cosmetics and choose the right shade.

In addition, the dissemination of information about companies in social networks. The company makes regular mailings with tags for product promotion, ideas for social media challenges, and offers real sales tools.

Immediately after registration, it becomes possible to order products from the site with a 30% discount, but only if the order is placed for a basic unit (this is a set amount in retail prices).

If you buy products constantly, you can keep a discount of 40%. In addition, constant interesting promotions allow you to increase both the overall discount and the discount on individual products.

Company consultants have the opportunity to advance through career ladder, receive recognition and rewards, for example, leaders can receive a gift in the form of a status car or a luxury trip. The reward system is obviously not new either :)

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P.S. I recommend paying attention to free training on Cold contact automation, which will help you create a System for attracting partners to your team on full autopilot online.

Every consultant's career begins with the magical Ladder of Success. By selling cosmetics at free beauty classes and consultations, consultants make a profit. The amount of earnings available to independent consultants increases as they move up the Ladder of Success, from a simple Beauty Consultant to the highest position - National Leader. As new members are attracted to the Personal Group and the creation of their own Business Group, the formation of subsidiaries of the Business Group, the consultant has the opportunity to receive bonuses and commissions from the total sales of members of the Personal Group and his Business Group.

Steps of the Ladder of Success.

Consultant
Senior consultant
Main Organizer
Candidate for Business Group Leaders
Business Group Leader
Senior Business Group Leader
Lead Senior Business Group Leader
National Leader
Beauty consultant job
Basic concepts:
Active order - a one-time order for an amount of at least 1.00 B.U. (base units). 1.00 B.U.= 65$ (consumer price) = 39$ (price for consultants).
Consultant status- Indicator of the Consultant's activity. It is formed automatically based on the results of the work of the Consultant in the previous month.
It happens: Active (A)– Consultant who placed an order in the previous month;
Passive (P)- The consultant has not placed active orders for 1 to 5 months;
Terminated (T)- The consultant has not placed orders for more than five months.
For novice consultants there is a one-time 50 % discount for the first order no more 300$ in wholesale prices(discount 150$ ).

Consultant

The necessary conditions:
Place active orders with the Company at least once every 5 months. The minimum order quantity for any product is $65 at retail prices.
Opportunities:
- receive income from the sale of products in beauty classes;
- participate in various competitions and programs of Mary Kay;

Senior consultant

Opportunities:

Participate in all Internet projects of Mary Kay.

Mary Kay rewards Consultants based on quarterly performance as follows:

per calendar quarter	Corresponding Star
48.00 base units	Sapphire Star
64.00 base units	Ruby Star
80.00 base units	Diamond Star
120.00 base units	Topaz Star
160.00 base units	Emerald Star

Upon receipt of the first star by the Consultant, the Ladder is issued.
A Consultant who started his activity during the second and third months of the current calendar quarter must meet the quarterly minimum sales in order to receive the Ladder and Star.
Upon receipt of the Star, commissions are not charged.
Income:
.

Main organizer

The necessary conditions:
An Independent Beauty Consultant must be active and have a minimum of three active Panel Members in order to earn a 4-12% commission.
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of Mary Kay;
- Participate in all Internet - projects of the company "Mary Kay";

The commission is accrued monthly in the form of a trade credit and is calculated based on the total sales volume of the Members of the Consultant's Personal Group at wholesale prices, excluding orders made by the Independent Consultant himself.
Income:
40% of the cost of products according to the Order Form
4-12% of Personal Group sales
Personal commissions:
3-4 active Personal Group Members 4% commission;
5-7 active Personal Group Members 8% commission;
8 or more active Personal Group Members 12% commission.

Candidate for Business Group Leaders

The necessary conditions:
Meet the requirements for the Main Organizer;
Must be active in the month preceding the start of the program;
It is necessary to have 8 personal Team Members who are active in the month preceding the month from which the Consultant intends to start implementation qualification program for the title of Business Group Leader;
A Qualifying Business Group must consist of personal Business Group Members, as well as Business Group Members of the second, third, fourth, etc. generations who signed an agreement with the Company after the Consultant was awarded the title of Candidate for the Leader of the Business Group;
The cumulative total sales volume of the qualifying Business Group must be at least 320.00 B.U. for the qualifying period (this may be four months or less), but the cumulative sales volume for the month must not be less than 80.00 BU;
At the end of the qualification program, the Business Group must consist of at least 25 Active Consultants(including the Consultant), i.e. in the last month of the program, at least 25 consultants, including the consultant himself, must place at least one active order;
The Business Group Leader qualification can be obtained within one, two, three or four months, depending on when the Business Group's sales reach required level and the Business Group will have 25 active Business Group Members (including the Applicant).
If one of the members of the Business - Group is assigned the status of a Candidate for the Leaders of the Business - Group during the qualification program, then he and his Personal Members of the Group leave the Business - Group, i.e. form their own Business Group.
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of Mary Kay;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 8-12% commission on the total sales volume of Personal Group Members in wholesale prices.
Income:
40% of the cost of products according to the Order Form
8-12% of Personal Group sales

Business Group Leader

The necessary conditions:
The total minimum order quantity for the Business Group must be 100.00 BU. monthly. If these requirements are not met for 2 months in a row, the Business Group Leader loses his status.
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total sales volume of Personal Group Members in wholesale prices;
- Wear the Independent Business Group Leader costume and a special insignia. Receive 9-13% commission on the total sales of your Business Group in wholesale prices;

Receive bonuses from $45.00 to $900.00 depending on the total sales of your Business Group;

- When a Beauty Consultant becomes a Business Group Leader, she begins to receive monthly commissions and bonuses from the total sales of his Business Group, which includes his personal sales.
These income streams are in addition to the commissions she receives as the Lead Organizer.
Income:

9-13% of the sales volume of the Business Group.

System for accruing commissions on the volume of sales of a Personal Business Group

		Premium in $








700.00 and more

Senior Business Group Leader

The necessary conditions:
The Senior Business Group Leader must have at least one Independent First Line Business Group Leader (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total sales volume of Personal Group Members in wholesale prices;
- Wear the Independent Business Group Leader costume and a special insignia. Receive 9-13% commission on the total sales of your Business Group in wholesale prices;

- Take part in the Autoprogram;
- Receive 2-5.5% commission on sales of subsidiaries of the Business Group in wholesale prices;
- Participate in Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;

2-5.5% of the sales volume of subsidiaries of the Business Group.

	Number of subsidiaries Business Groups
	One or more
	one to three

319.00 and more	one to three
319.00 and more

Lead Senior Business Group Leader

The necessary conditions:
The Senior Business Group Leader must have at least five First Line Business Group Leaders (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total sales volume of Personal Group Members in wholesale prices;
- Wear the costume of an Independent Business Group Leader and a special insignia Receive 9-13% commission on the total sales of your Business Group at wholesale prices;
- Receive bonuses from $50.00 to $1.500.00 depending on the total sales of your Business Group;
- Receive 2-6% commission on the volume of sales of subsidiaries of the Business Group in wholesale prices;
- Take part in the Autoprogram;
- Participate in the Assembly of Leading Senior Leaders, Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;
9-13% of the sales volume of the Business Group;
2-6% of the sales of subsidiaries of the Business Group.

The system of accrual of commissions from the sales volume of subsidiaries of the Business Group

Personal Business Group Monthly Order Volume (B.U.)	Number of subsidiaries Business Groups	% of commissions from the sales volume of subsidiaries of the Business Group (in wholesale prices)
	five or more
	Five six
	seven or more
319.00 and more	Five six
319.00 and more	seven or more

National Leader

The necessary conditions:
The National Leader must have at least thirteen First Line Business Group Leaders (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total sales volume of Personal Group Members in wholesale prices;
- Wear the costume of the Independent National Leader;
- Receive 9-13% commission on the total sales of your Business Group in wholesale prices;
- Receive bonuses from $50.00 to $900.00 depending on the total sales of your Business Group;
- Receive 5-8% commission on the sales volume of subsidiaries of the First Line Business Group in wholesale prices;
- Receive 3% commission on the volume of sales of subsidiary Business Groups of the second line in wholesale prices;
- Receive 1% commission from the volume of sales of subsidiaries of the Third Line Business Group in wholesale prices;
- Receive one-time bonuses in the amount of $3,000 and annual bonuses in the amount of $600 for the emergence of new subsidiaries of the first-line Business Groups;
- Receive $6,000 one-time bonuses and $2,000 annual bonuses for the appearance of a new affiliated National Leader in any line;
- Participate in the Assembly of National Leaders, in Conferences for Business Group Leaders;
- Take part in Meetings for Business Group Leaders;
- Participate in the annual Summit of National Leaders;
- Use a status car.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;
9-13% of the sales volume of the Business Group;
5-8% of the sales volume of subsidiaries Business - Groups of the first line;
3% of the sales volume of subsidiaries Business - Groups of the second line;

1% of the sales volume of subsidiaries Business - Groups of the third line;
System for accruing commissions on the sales volume of a subsidiary Business Group

Personal Business Group Order Volume (B.U.)	% commission on sales volume (in wholesale prices)	Premium in $











560.00 and more

The system of accrual of commissions from the sales volume of subsidiaries business groups:

Line 1 Business Group Monthly Sales (B.U.)	% commission on sales volume of subsidiaries Business Groups (in wholesale prices)



478.00 and more
Monthly sales volume of the Business Group 2 lines