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Mary Kay Network Marketing. Mary Kay business principles

A close friend of mine has been in network marketing for Mary Kay (cosmetics) for 10 years. Her status is Independent Beauty Consultant, Senior Business Group Leader. I want to state how much of my observations that I have accumulated over these 10 years (I note that we have been friends for 25 years, since school). I will try to state only the facts. I will mark my comments as "from myself".

Lack of taste

The first thing I noticed about my friend was that she lost her "sense of taste" (they say "no taste", and first of all in make-up and wardrobe). Having gone through all kinds of make-up training, every morning she puts on herself a 100% "paint", completely seeing "what suits her" (in the sense of "to her face"). The main thing is that it should be in line with the "makeup trends of this season" and the rules for applying makeup: for example, shadows, at least three shades. And the presence at home of a warehouse of cosmetics of various colors and shades (for $ 6,000) tempts you to try everything for yourself.

From myself: personally, I (I'm 40 years old) see that with age it is necessary to apply as little makeup as possible so as not to emphasize wrinkles, especially in the eye area.

Bad taste in clothes. This is especially true of the corporate color, which changes every season. For example, this season the company announces the corporate color "raspberry" (the colors are always bright), the fabric is also dictated by the company, the models may differ slightly, but must be chosen from those offered. Each adept must buy fabric from the company and sew (by himself or to order), of course, all for his own money. And so every year (or season - I did not go deep).

Crazy network house: trainings and seminars to "improve" moral and spiritual degradation

Even at the dawn of my work, a friend invited me to a presentation. In the hall of the cafe, (rented for the money of those invited), women gathered, about 20 people. In the beginning, everything was as usual: applause, introduction of newcomers, sincere joy for them, instructions that "you will succeed."

Then they announced a new product - a new lipstick (or a new shade of lipstick - I don’t remember). Got a tube. All contestants had to apply lipstick on their lips. After that, each woman had to stand up and tell how she felt after applying this lipstick? Women stood up one by one and spoke utter nonsense about extraordinary freshness, deep moisturizing, etc. And since there are 20 of them, it is not convenient to repeat, the fantasy is not limited.

From myself: personally, I can only say one thing about lipstick: either it suits me or it doesn't.

We are sitting with a friend in a cafe. She shares with me. I was at a seminar (I don’t remember the name, what is connected with a woman, her success, health, tone). Imagine, she says, it turns out that a woman needs to have at least three men for health (roughly speaking, three biological materials). Then she will be healthy both physically and psychologically, and therefore successful.

From myself: I thought: there was a normal woman, wife, mother. Now she believed that she was not living correctly (it would not have occurred to her before, but now she thought). The problem is, you need to find two more men somewhere, healthy, and probably to be liked.

After another seminar (about the same topic).

A friend says to me: you know, it turns out that a man during intimacy loves a woman to tell him "dirty words" about "it." I, she says, checked with my husband - it works. From so "wound up." And, he continues, at first I was offended that they called me a "bitch" at the same time. And now that I understand everything, I'm not offended - it's normal. Yes, I'm a bitch.

Seminar (something about how to properly understand people, their classification and character traits).

A friend calls me and says: she was at such a cool seminar. In general, you see, we are all gods! Do you know the gods from Greek mythology (Aphrodite, etc.)? So, you just need to determine the type, which god you belong to, i.e. what you are. To do this, you need to understand the nature of a person. There is a lot of information, I need to put everything on the shelves. Now I want to understand about you and me - what kind of gods we are.

I ask: "how much money did you pay for this horoscope?". A friend was offended (for a while).

stupidity

Relatively recently... My friend was pregnant with her second child. During pregnancy, she was admitted to the hospital for 2 weeks. When leaving the hospital, she says: while she was in the ward, she sold cosmetics for 5,000 rubles. This child is divine (points to his belly). Even in mommy's stomach he knows how to do business with her.

All this happened to my girlfriend (and continues to happen) under the "flag" of the network company Mary Kay.

I note that my friend graduated from the Pedagogical Institute with honors and was a quite popular speech pathologist-defectologist and, in my opinion, a sober and adequate person. What happened to her when she handed out to her colleagues all her manuals, techniques, materials and bought the first suitcase with Mary Kay cosmetics ( necessary condition) for 6000 rubles? For me it remains a mystery.

Sofia Styazhkina

Every consultant's career begins with the magical Ladder of Success. By selling cosmetics at free beauty classes and consultations, consultants make a profit. The amount of earnings available to independent consultants increases as they move up the Ladder of Success, from a simple Beauty Consultant to the highest position - National Leader. As new members are attracted to the Personal Group and the creation of their own Business Group, the formation of subsidiaries of the Business Group, the consultant has the opportunity to receive bonuses and commissions from the total sales of members of the Personal Group and his Business Group.

Steps of the Ladder of Success.

Consultant
Senior consultant
Main Organizer
Candidate for Business Group Leaders
Business Group Leader
Senior Business Group Leader
Lead Senior Business Group Leader
National Leader
Beauty consultant job
Basic concepts:
Active order - a one-time order for an amount of at least 1.00 B.U. (base units). 1.00 B.U.= 65$ (consumer price) = 39$ (price for consultants).
Consultant Status- Indicator of the Consultant's activity. It is formed automatically based on the results of the work of the Consultant in the previous month.
It happens: Active (A)– Consultant who placed an order in the previous month;
Passive (P)- The consultant has not placed active orders for 1 to 5 months;
Terminated (T)- The consultant has not placed orders for more than five months.
For novice consultants there is a one-time 50 % discount for the first order no more 300$ in wholesale prices(discount 150$ ).

Consultant

The necessary conditions:
Place active orders with the Company at least once every 5 months. The minimum order quantity for any product is $65 at retail prices.
Opportunities:
- receive income from the sale of products in beauty classes;
- participate in various competitions and programs of Mary Kay;

Senior consultant

Opportunities:

Participate in all Internet projects of Mary Kay.

Mary Kay rewards Consultants based on quarterly performance as follows:

per calendar quarter	Corresponding Star
48.00 base units	Sapphire Star
64.00 base units	Ruby Star
80.00 base units	Diamond Star
120.00 base units	Topaz Star
160.00 base units	Emerald Star

Upon receipt of the first star by the Consultant, the Ladder is issued.
A Consultant who started his activity during the second and third months of the current calendar quarter, in order to receive the Ladder and the Star, must meet the quarterly minimum sales.
Upon receipt of the Star, commissions are not charged.
Income:
.

Main organizer

The necessary conditions:
An Independent Beauty Consultant must be active and have a minimum of three active Panel Members in order to earn a 4-12% commission.
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of Mary Kay;
- Participate in all Internet - projects of the company "Mary Kay";

The commission is accrued monthly in the form of a trade credit and is calculated based on the total sales volume of the Members of the Consultant's Personal Group at wholesale prices, excluding orders made by the Independent Consultant himself.
Income:
40% of the cost of products according to the Order Form
4-12% of Personal Group sales
Personal commissions:
3-4 active Personal Group Members 4% commission;
5-7 active Personal Group Members 8% commission;
8 or more active Personal Group Members 12% commission.

Candidate for Business Group Leaders

The necessary conditions:
Meet the requirements for the Main Organizer;
Must be active in the month preceding the start of the program;
It is necessary to have 8 personal Team Members who are active in the month preceding the month from which the Consultant intends to start implementation qualification program for the title of Business Group Leader;
A Qualifying Business Group must consist of personal Business Group Members, as well as Business Group Members of the second, third, fourth, etc. generations who signed an agreement with the Company after the Consultant was awarded the title of Candidate for the Leader of the Business Group;
The cumulative total sales volume of the qualifying Business Group must be at least 320.00 B.U. for the qualifying period (this may be four months or less), but the cumulative sales volume for the month must not be less than 80.00 CU;
At the end of the qualification program, the Business Group must consist of at least 25 active Consultants (including the Consultant), i.e. in the last month of the program, at least 25 consultants, including the consultant himself, must place at least one active order;
The Business Group Leader qualification can be obtained within one, two, three or four months, depending on when the Business Group's sales reach required level and the Business Group will have 25 active Business Group Members (including the Applicant).
If one of the members of the Business - Group is assigned the status of a Candidate for the Leaders of the Business - Group during the qualification program, then he and his Personal Members of the Group leave the Business - Group, i.e. form their own Business Group.
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of Mary Kay;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 8-12% commission on the total sales volume of Personal Group Members in wholesale prices.
Income:
40% of the cost of products according to the Order Form
8-12% of Personal Group sales

Business Group Leader

The necessary conditions:
The total minimum order quantity for the Business Group must be 100.00 BU. monthly. If these requirements are not met for 2 months in a row, the Business Group Leader loses his status.
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the Independent Business Group Leader costume and a special insignia. Receive 9-13% commission on the total sales of your Business Group in wholesale prices;

Receive bonuses from $45.00 to $900.00 depending on the total sales of your Business Group;

- When a Beauty Consultant becomes a Business Group Leader, she begins to receive monthly commissions and bonuses from the total sales of his Business Group, which includes his personal sales.
These income streams are in addition to the commissions she receives as the Lead Organizer.
Income:

9-13% of the sales volume of the Business Group.

System for accruing commissions on the volume of sales of a Personal Business Group

		Premium in $








700.00 and more

Senior Business Group Leader

The necessary conditions:
The Senior Business Group Leader must have at least one Independent First Line Business Group Leader (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the Independent Business Group Leader costume and a special insignia. Receive 9-13% commission on the total sales of your Business Group in wholesale prices;

- Take part in the Autoprogram;
- Receive 2-5.5% commission on sales of subsidiaries of the Business Group in wholesale prices;
- Participate in Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;

2-5.5% of the sales volume of subsidiaries of the Business Group.

	Number of subsidiaries Business Groups
	One or more
	one to three

319.00 and more	one to three
319.00 and more

Lead Senior Business Group Leader

The necessary conditions:
The Senior Business Group Leader must have at least five First Line Business Group Leaders (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the costume of an Independent Business Group Leader and a special insignia Receive 9-13% commission on the total sales of your Business Group at wholesale prices;
- Receive bonuses from $50.00 to $1.500.00 depending on the total sales of your Business Group;
- Receive 2-6% commission on the volume of sales of subsidiaries of the Business Group in wholesale prices;
- Take part in the Autoprogram;
- Participate in the Assembly of Leading Senior Leaders, Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;
9-13% of the sales volume of the Business Group;
2-6% of the sales of subsidiaries of the Business Group.

The system of accrual of commissions from the sales volume of subsidiaries of the Business Group

Personal Business Group Monthly Order Volume (B.U.)	Number of subsidiaries Business Groups	% of commissions from the sales volume of subsidiaries of the Business Group (in wholesale prices)
	five or more
	Five six
	seven or more
319.00 and more	Five six
319.00 and more	seven or more

National Leader

The necessary conditions:
The National Leader must have at least thirteen First Line Business Group Leaders (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Opportunities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the costume of the Independent National Leader;
- Receive 9-13% commission on the total sales of your Business Group in wholesale prices;
- Receive bonuses from $50.00 to $900.00 depending on the total sales of your Business Group;
- Receive 5-8% commission on the sales volume of subsidiaries of the First Line Business Group in wholesale prices;
- Receive 3% commission from the volume of sales of subsidiary Business Groups of the second line in wholesale prices;
- Receive 1% commission from the volume of sales of subsidiaries of the Third Line Business Group in wholesale prices;
- Receive one-time bonuses in the amount of $3,000 and annual bonuses in the amount of $600 for the emergence of new subsidiaries of the first-line Business Groups;
- Receive one-time bonuses of $6,000 and annual bonuses of $2,000 for the appearance of a new child National Leader in any line;
- Participate in the Assembly of National Leaders, in Conferences for Business Group Leaders;
- Take part in Meetings for Business Group Leaders;
- Participate in the annual Summit of National Leaders;
- Use a status car.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;
9-13% of the sales volume of the Business Group;
5-8% of the sales volume of subsidiaries Business - Groups of the first line;
3% of the sales volume of subsidiaries Business - Groups of the second line;

1% of the sales volume of subsidiaries Business - Groups of the third line;
System for accruing commissions on the sales volume of a subsidiary Business Group

Personal Business Group Order Volume (B.U.)	% commission on sales volume (in wholesale prices)	Premium in $











560.00 and more

The system of accrual of commissions from the sales volume of subsidiaries business groups:

Line 1 Business Group Monthly Sales (B.U.)	% commission on sales volume of subsidiaries Business Groups (in wholesale prices)



478.00 and more
Monthly sales volume of the Business Group 2 lines

Analysis network marketing Mary Kay company

Description of the enterprise under study

Mary Kay Cosmetics ended its first decade of existence with $18 million in annual revenue. Its shares were listed stock exchange New York in 1976, and by 1978 the firm had 45,000 independent consultants with a turnover of $54 million and a net annual income of $4.8 million. In 1983, the firm, celebrating its second decade in business, boasted a turnover of $324 million ., and an army of 200,000 sales consultants.

By 1993 Mary Kay was the largest in the US. trading company in the sale of skin care products with more than 250,000 independent consultants in nineteen countries around the world. The firm was ranked the second largest cosmetics firm of its kind (behind only the older Avon) and the third largest of all cosmetics companies, and now Ash's main desire was to see her company become the No. 1 company in her lifetime.

Since 1987, Mary Kay has partially retired and acted as the honorary chairman of the company she created. Since that time, her son from her first marriage, Richard Rogers, took the reins of government. The founder of Mary Kay died November 22, 2001.

Today, Mary Kay Cosmetics is one of the largest direct selling cosmetics companies in the world. In 2009, the Company's turnover reached a record $2.5 billion in wholesale prices. Mary Kay is led by President and CEO David Hall, while Mary Kay's son Ash Richard Rogers is Chairman of the Board Mary Kay. The company headquarters is located in Dallas, Texas, USA.

The first branch outside the US opened in 1971 in Australia, and the most recent in Armenia in 2010. Mary Kay has seen significant growth since 1990. Thus, over the years the Company has opened new branches in more than 20 countries. Currently, branches are located in 39 countries: in Europe, America, as well as the Asia-Pacific region. The largest markets are China, Russia and Mexico.

The Russian branch of the Company opened its doors in 1993. The representative office of the Company in Russia is headed by Alla Sokolova, CEO. Mary Kay (Russia) is not limited to Moscow alone, Regional centers Companies are opened in Tyumen, St. Petersburg, Khabarovsk, Krasnoyarsk and Yekaterinburg.

· financial resources

Because Mary Kay is a CJSC, information about financial resources not available in open sources. However, it is known that today the company's income is $1.3 billion in wholesale prices, which is equal to more than $2.6 billion in retail prices. We can also provide a reconciliation certificate to one of the St. Petersburg business groups (see Appendix 1).

technical resources

Today Mary Kay designs, tests, manufactures and packages most products at its state-of-the-art manufacturing facility in Dallas. This 430,000 square foot facility has 35 processing machines and 27 packaging lines capable of producing about a million items per day. The production lines operate 24 hours a day, 6 days a week, with safety and superior quality being top priorities for the company. In 2006, Mary Kay opened a second manufacturing facility in China that manufactures products for consumers in the region.

technological resources

The Company's scientists, engineers, and marketing staff collaborate with beauty technology experts, top ingredient suppliers, and research scientists around the world to ensure that Mary Kay products are the result of the latest and greatest technologies, including packaging innovation, that increasing the efficiency of funds.

Mary Kay has invented a water-based solvent -- it's a proprietary secret. This solvent breaks down the coloring pigment into a molecule. And then the liquid medium is sprayed into vacuum chambers. In a vacuum, the liquid evaporates instantly, and the molecules collect into particles that are close to a ball in shape and are exactly the same. If you compare Mary Kay products with the decorative lines of other companies, solid colorants are made by very fine and fine grinding. and particles decorative cosmetics obtained as fragments of granite: uneven, different sizes.

Mary Kay makeup is very easy to remove from the face, while the makeup of other lines is sure to leave a mark on the face. This suggests that these fragments, these particles are fixed in the upper layer of the skin. Mary Kay products do not injure the skin.

Mary Kay is committed to doing more than the law requires when it comes to product safety for women's health. The Mary Kay Company's reputation is constantly supported by the cosmetic products offered to it, in short term won the trust of millions of women around the world. Mary Kay was one of the first companies to stop animal testing of its products and ingredients in 1989, and is one of the largest cosmetics companies to sign the Coalition MoU. consumer information, in which she promised never to test on animals in the future. The company is also an active participant in search programs alternative methods testing.

· human resources

The business concept of Mary Kay Ash was that in business there is nothing serious, boring, inaccessible to women's understanding - money in Mary Kay is literally earned effortlessly. The business philosophy of Mary Kay Cosmetics was created to ensure that a woman can work and run a household at the same time. Mary Kay focuses on classic housewives who have not had time to get a good education and are torn between the kitchen and kindergarten.

population Independent Consultants beauty company worldwide exceeds 2 million women. Over the 47 years of the Company's existence, more than 600 women around the world have achieved the status of Independent National Leader - the highest rung on the Ladder of Success. There are currently approximately 37,000 women worldwide who are Independent Business Group Leaders. More than 5,300 of them are women living in Russia. According to the Wall-Street Journal, the number of women at Mary Kay Cosmetics earning more than $50,000. annually, more than any other company in the United States. And there are more than 150 female millionaires in the company.

spatial resources

Mary Kay is headquartered in Edison, a suburb of Dallas, Texas, USA in a 13-story building covering an area of 54,000 m2, where more than 1,200 employees currently work. Corporate office area - 992 sq. m. There are branches in 39 countries, employing 850,000 beauty consultants.

total area manufacturing enterprises Mary Kay covers more than three million square meters worldwide. Mary Kay has two of the best and most modern factories: one in Dallas, Texas, USA, where the Company's Headquarters is located, and the other in Hangzhou, China. They feature state-of-the-art packaging conveyors, production shops, laboratories and warehouses. While efficiency and functionality are key factors in meeting demand, issues of image and pride are also carefully considered. For example, a museum has been opened in the lobby of the main office building in a company in Dallas, and an overview corridor has been equipped at a manufacturing plant in China, passing through which visitors can see all stages production process. Similar zones exist in many Mary Kay offices around the world.

Mary Kay factories are certified for ISO standards 9001 is an undoubted recognition of the Company's merits in maintaining the highest quality standards.

organizational resources

"Ladder of Success"

The organizational structure of Mary Kay is based on network marketing. Sales are usually made at the buyer's home or Mary Kay offices. The beauty consultant sells the company's products directly to the consumer through free beauty classes. Having sold a certain product to the buyer, the consultants offer him to find new buyers for a fixed percentage of the sales volume; those, in turn, are offered to find new buyers on the same terms, etc. Thus, a multi-level network of buyers and sellers is created.

Ladder of success.

A beauty consultant is the first step in the Ladder of Success.

Senior consultant has 1-2 active consultant personal group. Can earn income from selling products in beauty classes.

The organizer has 3-4 active personal group advisors. Can earn income from sales of products in beauty classes, as well as receive a commission of 4% of personal group sales.

The Lead Organizer has 5-7 active personal group advisors. Can earn income from product sales in beauty classes, as well as receive an 8% commission on personal group sales.

The Future Leader has 8 or more active Personal Group Advisors. Can earn income from product sales in beauty classes, as well as receive a commission of 12% of personal group sales.

A candidate for the position of a Business Group Leader enters the qualification program for obtaining the status of a Business Group Leader.

The Business Group Leader can:

- receive bonuses from 1300-40000 rubles from the total sales of their Business Group;
- participate in trips various countries together with your spouse.

The Lead Leader must have at least 5 Business Group Leaders.

An Elite Lead Leader must have at least 8 Business Group Leaders. He can:

- receive income from the sale of products in beauty classes;
- receive a commission in the amount of 4-12% of the sales volume of the personal group;
- receive 9-13% commission from the total sales of their Business Group;
- receive 5-6% commission from the total sales volume of the subsidiary Business Group;
- receive bonuses from 1,300-40,000 rubles from the total sales of their Business Group;
- be a Mary Kay University Coach;
- participate in the Auto Program for Business Group Leaders;
- to participate in trips to different countries together with the spouse;
- Leading and Elite Leading Leaders have the status right to attend the annual Assembly of Leading Leaders.

National Leaders

- gains the right to wear the National Leader Suit;
- receives the right to participate in the National Leaders Auto Program;
- is not required to place a monthly order to be considered an active consultant;
- takes part in special meetings and events organized by the company for National Leaders.
· informational resources

The main source of information about Mary Kay official website is www.marykay. com. The information on it gives an idea about the company itself, its principles, history of creation, available products, special offers and you can find a lot of advice and feedback or ask questions to experts. There is also a virtual make-up service, where you can create your own unique look with the help of Mary Kay products from the catalog.

Regular customers learn about new products and master classes from their beauty consultants in any convenient form (by e-mail, by phone, by mail or in person).

Each independent beauty consultant can access the company's database, which contains individual business files: they include sales data, as well as information on goal achievement and employee incentives. With the help of this program, the consultant can create a schedule of contacts with his clients and systematize their preferences regarding the offered goods. Also, all information, from the latest company news to training materials, is available online. 380,000 consultants use this internal ordering system. In addition, 24% of consultants have a personal website for their clients.

marketing resources

Mary Kay's motto is "Try before you buy!".

Using the American-famous direct selling technique, Ash presented the arrival of the salesperson as a mini-spectacle, almost a cult performance. The consultant comes to your home and arranges a free beauty session, chatting with you about the latest in fashion, men, children, recipes. Such meetings are more like gatherings of old friends who have not seen each other for a long time. At the same time, independent consultants independently plan their working day. The arithmetic of work is simple: the more buyers, the higher the income, and the higher the income, the more titles and gifts.

The best at Mary Kay are called queens and ladies-in-waiting. Mary herself proudly bore the title of "Queen of Queens". One of the most honorable prizes for distinguished managers and consultants is a pink Cadillac, like Mary herself. The consultant awarded such a high award must justify the trust placed in him: the new owner of the pink Cadillac is promoted to manager for six months, but on condition: at least 15 newcomers for the company plus mandatory deliveries of $ 600 per month in the next six months.

Another Mary Kay symbol is the bumblebee. Mary considered this insect a symbol of her own success: “Because of its tiny wings and heavy body, according to all the laws of aerodynamics, a bumblebee should not fly. But the bumblebee does not know this and somehow manages to fly.” Bumblebee-shaped gold and diamond pins, each with twenty-one diamonds, worth about $4,000, are awarded to the Sales Queen at the end of each financial year.

Not every woman visits a personal beautician, but Mary Kay consultants successfully replace their services. Every Mary Kay consultant is a professional who knows everything about cosmetics. Moreover, Mary Kay provides every woman with a unique opportunity to receive competent professional advice on skin care for the face, body, hands, professional makeup rules and many other useful nuances. Free Mary Kay workshops are a great opportunity for every woman to choose exactly the cosmetics that suit her perfectly, learn how to properly care for her skin, learn all the secrets of attractiveness and youth. And also, before purchasing products, you can get a full consultation on its use and test the entire range of products before buying.

The company, through its system of work, protects customers from fakes, since Mary Kay cosmetics are not sold in stores, but are distributed only through Mary Kay consultants. Only Mary Kay cosmetics provides a quality guarantee for all products. If for some reason the purchased cosmetics do not fit, it is possible to return it within two weeks.

positive market characteristics

Mary Kay products are constantly mentioned in Russian ratings leading marketing companies such as Gallup Marketing Index, Evromonitor, Comcon, and is one of the leaders in the Russian cosmetics market.

In 2006, the company was awarded the "Golden Diploma of the Maecenas" for its contribution to charitable activities and in the cause of the revival of high ideals of spirituality and mercy. In particular, Mary Kay supports the Dermatology Foundation and the Skin Cancer Foundation.

On April 7, 2008, a solemn anniversary ceremony of awarding the winners of the competition "BRAND OF THE YEAR / EFFIE `2007" took place. In 2009, 287 projects competed for the title of the best in 28 categories. Mary Kay became one of the winners of the competition, receiving the third prize in the Perfumery and Cosmetics category.

For 10 years, the BRAND OF THE YEAR/EFFIE competition, the only one in Russia with international recognition and a license from the American Marketing Association (AMA), has been highlighting the most successful projects in the field of building brands on Russian market. The range of categories evaluated in the competition is very wide and includes the promotion of goods and services, as well as the image of corporations. "BRAND OF THE YEAR/EFFIE" evaluates projects implemented in the Russian market, guided by the requirements for effective marketing strategies worldwide.

Becoming the winner of the "BRAND OF THE YEAR" contest is not just an honor and prestige, it also means public recognition of the brand. Authoritative experts of the advertising community choose the best of the best, honoring the brightest and most successful advertising projects. And in 2007, Mary Kay won a well-deserved award, becoming the winner along with such brands as Olay Regenerist, Clean & Clear, Roc and Diadem. The award is a recognition of the achievements of the American company in the Russian market.

Mary Kay is a member of the Russian Direct Selling Association. This means that the company complies with the code of honor and conduct of the members of the Association. The Code regulates an honest attitude towards the buyer, compliance with the established standards for the sale of products.

Mary Kay has close relationships with leading dermatologists and ophthalmologists around the world. These specialists advise the Company's research scientists. Mary Kay assists the Department of Dermatology at one of the most respected medical research institutions - Southwest Medical Center at the University of Texas.

The network company Mary Kay or Mary Kay (in honor of the founder of Mary Kay Ash) is one of the most popular direct selling companies in Russia and the world. Founded in 1963 in the USA, Texas. The company's turnover for 2015 exceeded 2.9 billion dollars, and the number of distributors, or as they are called in Mary Kay - Independent Beauty Consultants, amounted to 2.4 million people, and in Russia alone there are about 500 thousand of them. For 2016, Mary Kay operates in 35 countries, and in most of them it is a member of the Direct Selling Association, including Russia as Mary Kay CJSC.

Mary Kay Products

On the official website of Mary Kay at http://www.marykay.ru/ you can find almost all necessary information about the company's products. Including the Mary Kay catalog, and prices, and even the composition. Although it is presented in the form of "Main Ingredients" and it may well "miss" harmful components. Also on the official website of Mary Kay, you can buy products online, although the transaction is not processed through the company itself, but through one of the Independent Beauty Consultants that you are looking for in your city.

Reviews of Mary Kay products can be easily found on distributor websites and forums. As usual in the case of cosmetics, someone likes it, and someone does not like it. Someone considers it too expensive, and someone vice versa. Moreover, since Mary Kay is one of the most popular in Russia, there are as many negative reviews about its products as there are positive ones. Therefore, as in the case of Amway, it is better to try Mary Kay products for yourself. True, unlike Avon, Mary Kay cosmetics are from a more expensive category and are commensurate in price with. Therefore, now during the crisis, you don’t experiment much.

Cosmetics Mary Kay website website

By the way, a more or less average opinion and independent reviews of Mary Kay cosmetics can be found on this site. There's even something like a rating.

Mary Kay marketing plan

On the official Mary Kay website, in the "Become a Consultant" section, you can find the following: "The first step to starting to lead your own business with Mary Kay® - Purchase a Starter Kit. The Mary Kay® Starter Kit contains:

What the company offers

Compared to other cosmetic brands, for example, which work on a network marketing system, Mary Kay's range is quite modest.

There are basic positions that hardly change from season to season. Sometimes they are updated with new items.

In addition to the regular line, there is also a limited series. It is released constantly, changing the composition of cosmetic products in it.

Note that the products from this series are limited and after a complete sale, they will never be repeated again.

Mary Kay offers luxurious men's and women's fragrances with rich and intense notes. Components for perfume choose only natural and high quality.

In addition, the brand offers caring cosmetics for the face, hands, feet, and body. The line of goods for make up deserves special attention. By the way, many professional makeup artists use them in their work.

Decorative cosmetics is presented:

The Mary Kay line has everything you need to create flawless makeup for any occasion.

Business with Mary Kay

I can say that the business with Mary Kay looks quite promising.

First, the products have high quality and is hypoallergenic. It is in demand in different countries of the world.
Secondly, the company offers a good consultant discount (from 30% immediately after registration), an interesting marketing plan, various competitions for consultants that allow you to win numerous valuable gifts.

Given the high quality of products, it definitely will not be lost from the one who purchases it.

Get instructions

How to make money with Mary Kay

To register with the company, you must purchase a starter kit. Standard layout...

After that, you will need to sign a cooperation agreement and create an account on marykayintouch. This site was created specifically for consultants so that they can get acquainted with the company's news online, place orders, track their activities using reports.

The company constantly holds webinars and offline meetings. They allow you to get all the necessary knowledge about products and methods of its promotion.

Beginners are actively assisted by Leaders who are interested in their rapid advancement. Consultants invite people to beauty classes, where they offer day or evening make-up using Mary Kay products.

Such meetings allow people to try cosmetics and choose the right shade.

In addition, the dissemination of information about companies in social networks. The company makes regular mailings with tags to promote products, ideas for social media challenges, and offers real sales tools.

Immediately after registration, it becomes possible to order products from the site with a 30% discount, but only if the order is placed for a basic unit (this is a set amount in retail prices).

If you buy products constantly, you can keep a discount of 40%. In addition, constant interesting promotions allow you to increase both the overall discount and the discount on individual products.

Company consultants have the opportunity to advance through career ladder, receive recognition and rewards, for example, leaders can receive a gift in the form of a status car or a luxury trip. The reward system is obviously not new either :)

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