home Accounting Open hookah business plan. How to open a hookah from scratch according to the law

Open hookah business plan. How to open a hookah from scratch according to the law

Until now, there are disputes about where is the birthplace of the hookah. Some believe that this smoking device comes from distant India, but there are supporters of the theory that they first started smoking hookah in North America. For modern lovers to raise flavored tobacco among friends, this issue is not fundamental. The origin of hookah is shrouded in mystery. In Europe, this fashionable hobby appeared in the 19th century. Among the youth of our country, addiction to hookah takes on a large scale. Young and carefree people like to spend evenings in a pleasant company, enjoying inhaling the fragrant smoke. Even those who are with both hands for healthy lifestyle life, do not find anything vicious in this occupation. What could be better than philosophical conversations with friends? And if you lead them sitting on soft pillows, smoking a hookah, then the evening can be unforgettable in every respect.

Hookah business and law

On the issue of smoking, the opinions of the deputies of the State Duma were divided. AT federal law No. 15 - F3 "On protecting the health of citizens from exposure to tobacco smoke" states that smoking a hookah is equated to smoking regular cigarettes. With June 1, 2014 a ban for owners of cafes and restaurants on smoking hookah came into force. Guests were offered herbal mixtures. It has become very difficult for inspection authorities to prove what exactly visitors are smoking: tobacco, marijuana or harmless weed. For a more accurate analysis, you need to conduct a thorough examination, and this takes a lot of time.

If we consider this issue from the other side, then it is impossible to describe all smoking mixtures used in public places in the legislation. However, many parliamentarians believe that the necessary measures should be taken to prevent tobacco smoking through hookah. Numerous raids on cafes and restaurants were carried out in our country, the purpose of which was to identify the illegal sale of smoking mixtures and the use of hookah.

On the this moment in Russian law, not clearly spelled outWhat is "hookah"?

The anti-tobacco law prohibits smoking in public places, but entrepreneurs manage to find loopholes to legalize hookah. They call it "steam cocktail".

The entry into force of the new anti-tobacco law forced the owners of hookah bars to spend a little money on equipping their establishments accordingly. They needed to equip a special area for smokers outside (outdoor hookah) or equip a specially designated place for this. It should not be located indoors and be an extension to the building. For violators, the law provides for large fines: from 60 to 90 thousand rubles.

The owners of cafes and restaurants who want to provide their customers with such a service as hookah smoking still have several ways out of the current situation:

Today, the experts of the Public Chamber want to increase the fines for smoking tobacco hookahs in public places to 300 thousand rubles, and for a repeated violation, the fine could be 3 million rubles.

What you need to open a hookah bar: documents, registration

There are not so many such establishments in Russia. Therefore, the question “how to open a hookah bar according to the law?” interests not only established restaurateurs, but also start-up entrepreneurs. By organizing a business of such a plan, you can get a good profit and recoup your investment in a short period of time.

In order to open a hookah from scratch, you need to collect all the necessary documents for this. What is included in this package?

Need . If you plan to trade in alcoholic beverages, then in this case you need to issue documents confirming.
Permits from SES and fire service.

When registering, the following can be selected:

74.84 Provision of other services.

93.05 Provision of personal services.

Rospotrebnadzor must be informed about the beginning of its activities.

In addition, I would like to note that today, in connection with the new law, many hookahs prefer to work under the sign "". What does it mean? Closed clubs are being created, the members of which, upon their first visit, must fill out a special questionnaire, which indicates that customers are warned about the dangers of smoking hookah. And visitors pay not for ordering a hookah, but for visiting the club.

To the question "what do you need to open a hookah bar?" the answer suggests itself. First of all, this is a room. The hall in which guests will smoke a hookah should be equipped with a good ventilation system. Mandatory requirement– provision fire safety. The presence of a powerful hood and smoke exhaust system - required condition to open a hookah bar.

The hookah area is selected based on the capabilities and wishes of the entrepreneur. If you plan to open a cafe in a separate building, then it should be in a calm, quiet place. People come to hookah lounges to relax and unwind.

A small hookah bar is 100 - 120 sq. meters.

For the convenience of visitors, the premises should be divided into separate zones, fenced off from each other. The size of one zone should not exceed 8 - 10 square meters. meters. It would be nice if each room had a separate bathroom. Do not forget about one or two large rooms - for numerous companies.

All smoking areas must comply with the requirements of Russian legislation regarding smoking areas. If there is a Wi-Fi zone in the hookah bar, this will bring additional profit to the establishment. These areas are very popular with visitors.

The interior of the rooms can be made in oriental style: comfortable low sofas, soft pillows, carpets of bright colors, pear chairs. Lighting should be soft and subdued. Bright lights are not welcome. The design project for a hookah should be fully consistent with the establishment of such a purpose. The cost of designing a cafe with an area of 100 sq. m. will cost 90-100 thousand rubles.

Required equipment

In order to start a hookah business, you will need equipment. So, what does it take to open a hookah bar?

Hookahs and their accessories (tubes, replaceable cups, hoses, etc.).

Tables.

Cash register.

Quality audio system.

It is best to buy mixtures of foreign production, its quality is much higher than domestic. Charcoal for a hookah needs to be bought wood, because. it burns longer. To keep the cost of purchasing raw materials from being too high, try to find a good wholesale supplier.

Services provided by the institution

What additional services can such an institution provide? In the hookah you can hold all kinds of events in oriental style. The abundance of oriental dishes will give the holiday an unforgettable atmosphere and a sweet taste of the luxury of the East. You can organize a performance by professional dancers who perfectly perform belly dance. It would be nice to organize karaoke. Tea ceremonies, where experienced craftsmen will prepare exquisite, fragrant drinks for clients, may not be superfluous.

You can hold various events for hookah tasting and show ceremonies with prizes. The more products and services you can offer your customers, the more confidence you will have that they will come back to you again and again.

A simple and "autonomous" business on vending (coffee) machines:

How much money do you need to open a hookah bar?

Now consider how much it costs to open a hookah bar. Starting investments includes several items of expenditure:

purchase of equipment and components - 30,000 rubles;

furniture and design decoration of the premises - 250–300,000 rubles;

purchase of mixtures, coal, drinks. etc. - 50–70,000 rubles.

Based on these approximate calculations, we can conclude that opening a hookah from scratch will cost about 400,000 rubles.

I should not forget about monthly expenses. And they are the following:

rent of premises - from 10,000 rubles;

purchase necessary goods- 15,000 rubles;

staff salaries and outsourcing - 100,000 rubles;

total: 125,000 rubles.

Is it profitable to open a hookah bar?

The average check in a hookah bar is 1500 rubles. In one day, you can earn up to 30-35,000 rubles. Such figures allow us to calculate a monthly profit of 300,000 rubles. The profitability of this project is 50%, the payback is several months.

Advantages of the hookah business:

quick payback of the project;

due to narrow specialization - ease of compiling a detailed one.

From shortcomings I would like to note only one thing: the institution should work at night. Hookah lovers are not in a hurry to go home, they can sit up for a pleasant activity until late at night. If you did not have experience in this field of activity, then it will be difficult for you at first to create an atmosphere of oriental warmth, hospitality and wisdom in a hookah lounge. But, if there is a desire to work and get a good profit, welcome to this tempting business.

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Hookah bar is a profitable and popular establishment format. So far, there are not very many of them. That is why many people who have been thinking about starting their own business for a long time decide to open a hookah bar. But it's not that easy. This option is not for everyone. For its successful implementation into reality, you need money and a smart business plan for a hookah bar. But first things first.

Investments

First of all, you need to determine the amount that you need to invest in your business. It is not small, but it is not astronomical either, if you make allowances for the fact that if successful, everything will pay off. So, here are the investments required for an average hookah bar:

professional air handling unit with installation and commissioning - 350,000 rubles.
20 leather sofas (they are more practical than fabric ones, as they are easier to clean) - about 200,000 rubles.
25 hookahs (with a margin - some companies order several at once) with accessories - 100,000 rubles.
10 tables - 40 000 rubles
2 TVs - 20,000 rubles
Computer or laptop for processing orders and reporting - 40,000 rubles.
Acoustic system - 30 000 rubles.
Decor elements - 30 000 rubles.
Plumbing - 20 000 rubles.
Lighting equipment - 20,000 rubles.
Bar counter and chairs - 35,000 rubles.
Equipment for a small kitchen - 300,000 rubles.
Cash register - 10,000 rubles.

Total - 1,195,000 rubles. And this is not all that will require costs. You also need to take into account the need to rent / buy a room in a good passable place, carry out repairs, pay the craftsmen for equipping a bathroom with a kitchen. And this is just the beginning.

About design and documentation

Let's say a person decides to open a hookah bar, and he has already begun to draw up a business plan. In this case, he needs to be puzzled by the issue of licensing. To open such an institution, you must first open an individual entrepreneur or company. When registering, you will need to indicate the following OKVED codes:

90.04.3 (for club-type institutions);
56.10, 56.10.1 and 56.30 (restaurants and bars);
92.72 (activities for the organization of recreation and entertainment).

After registering the IP, it will be necessary to notify Rospotrebnadzor of the start of its activities. No license for a hookah bar is required. It’s just that such establishments never do without alcohol, and for its implementation such a document is just needed. Buying a license for retail sales will cost 65,000 rubles. It is valid for one year. Documents for obtaining it must be submitted to Federal Service Rosalkogolregulirovaniya, and here's what you need to present:

Certificate of state registration from the Unified State Register of Legal Entities.
The contract for the lease / purchase of real estate in which a hookah bar is organized.
Floor plan.
Contract for fire alarm installation and maintenance.
Registration of the cash register.
Conclusion of representatives of the Consumer Rights Supervision Service.

All these important details in without fail should be included in the hookah bar business plan. Without taking them into account, problems with the law are guaranteed to begin, and the case that has not had time to turn around will be closed.

Expendable materials

When compiling a business plan for a hookah bar, it is necessary to take into account further expenses, which will be regular. We are talking, of course, about the purchase of "consumables" - tobacco, coals and liquids for the flask. All this will require monthly expenses, of course, paid off.

Now a 50-gram pack of the simplest flavored tobacco costs 65 rubles. It is enough for two large hookahs. But in good hookahs, masters knead tobacco on their own from expensive ingredients, 100 grams of which can cost 300, 400, 800 rubles, etc. But you can’t save on the quality of the goods. Since it depends on how much customers like the hookah, whether they will come again.

High-quality Cuban coconut charcoal will also have to be bought regularly. But it costs much less than tobacco: 200 rubles per pack, which contains about 100 cubes. And one large hookah usually takes three.

Liquids cost the most. The volume of a hookah flask is usually 1-1.5 liters. It is about 2/3 full. What exactly? Water, milk, absinthe, wine, fruit/citrus juice and tea. These are classic options. And all the liquids used, except for water, are not cheap. With alcohol, of course, it's easier. Half a liter of wine or absinthe will never be filled into the flask, otherwise the client will “smoke alcohol”. Everything is diluted with juices or water. But in any case, there will be costs.

Total monthly expenses for hookah materials, kitchen products (simple menu) and drinks for the bar (without elite items) will amount to ~ 100,000 rubles.

Savings and income

Each person, drawing up a hookah bar business plan with calculations, will understand that this is really an expensive undertaking. It is logical that questions will arise regarding whether it is possible to save money when organizing such a business.

Actually it's real. You can save on the purchase of hookah materials, products and alcohol even without compromising their quality. How? It is very simple - to find good reliable suppliers and establish cooperation with them. They sell their product wholesale prices, which are at least 1.5-2 times lower than retail prices.

In this case, the institution will sell the purchased at much higher prices. A glass of wine can cost as much in it as is usually indicated on the price tag in the alcohol market for a bottle. The most important thing is that people visiting such establishments have long been accustomed to extra charges. And a high level of customer loyalty allows owners to set appropriate prices.

The same goes for hookahs. The usual one, made on the water, costs about 400 rubles in establishments. This price pays for the costs and gives a small profit.

Advertising

Before moving on to illustrative examples with calculations, it is necessary to talk about it. Every entrepreneur who is thinking about how to open a hookah bar will need advertising. The business plan should also include expenses for it.

The need for advertising is obvious. The institution is opened in order to be visited by customers. But how do they find out about a new hookah bar? A certain percentage, of course, will come from the street. People will walk around the city, notice an intriguing sign (you will also have to take care of it and the appearance of the institution) and will want to go inside.

But customers from the street will not be enough. Requires social media advertising. Why there? Because hookahs are visited by people of the age segment that actively uses them.

Social media ads can take a variety of forms. Recommendation from a well-known blogger on YouTube, paid entry in a popular community, newsletter from search engine etc. The most important thing is to take into account geolocation. If the hookah bar is located in Sochi, then advertising should be given in those communities (and other portals), the target audience of which is the inhabitants of this city, and certainly not Yekaterinburg, Kazan, Omsk, etc.

It is important to take into account one more point when compiling advertising. She should not just tell a person about the opening of a new institution. Advertising is bound to make him feel like going there! And there are few colorful descriptions and vivid photographs of the atmosphere of the hookah bar. You need to attract a client with a promotion or a special offer. For example: "When ordering a hookah and a kettle of tea - a small pizza as a gift!" Or: “Tell the waiter the code word “NEW” and get a 15% discount on hookah!”

First year after opening

Composing detailed business plan hookah with calculations, the entrepreneur must pay special attention to the calculation of his future profits.

Suppose, in total, all investments amounted to 1,550,000 rubles. How to calculate profit in advance? First you need to open up. Preliminary calculations regarding the growing popularity of the institution may give the businessman some idea of the payback of his business, but they will not be real. Reality will come along with the first customers.

Let's say for the first week after the opening, the revenue will be 55,000 rubles. This is about 7,850 rubles a day. With an average check of 700 rubles, it turns out ~ 11 customers. If things continue in the same way in the following weeks, then for the month the profit will be 220,000 rubles.

Then, in a good scenario, the institution's recognition will begin to grow. Profit - respectively. In order not to complicate the calculations now, taking into account such a nuance as seasonality, it is worth taking as an example average- 35 000 rubles Let's say that every month the profit will increase by exactly this amount. It turns out that the income from the first year after the opening will be 2,970,000 rubles.

deductions

The specified amount, of course, is not “clean”. If the entrepreneur does not need to make purchases for the first 2 months, then in the subsequent months he cannot do without them. Plus communal payments for electricity and water. Taking them into account, even if in the first year monthly purchases do not reach the notorious 100,000 rubles, but amount to half, 1,000,000 rubles will still go to the “minus” from the proceeds.

We must not forget about the salaries of employees. A medium-sized establishment usually employs two waiters, one hookah man, a cook, a bartender and the one responsible for cleanliness (washes dishes, kitchen, bar, bathroom and the establishment itself). Most often, an entrepreneur, in order to save money, takes on one role. Since he already has to be in the institution in order to control the process. But even if one position is excluded, then ~ 80,000 rubles per month will still go to salaries.

Also, do not forget about paying taxes. Even choosing a simplified system, you will have to deduct 6% of the profit. In this case, the amount will be 178,200 rubles.

Total expenses for the first year will amount to 2,138,200 rubles. If we subtract this amount from the previously indicated profit, then 831,800 rubles will remain. But this is not considered a profit. From this amount, you need to subtract the amount of funds originally invested in the project. That is, 1,550,000 rubles. The total is -718,000 rubles. It turns out that there is no net profit. But this is absolutely normal. Moreover, very close to payback. It is extremely rare for individuals who have organized such a difficult business to become a plus in the first year. Any intelligent entrepreneur, even at the stage when even a hookah bar business plan was not created, knew about such results. The new institution will have to be given time for promotion, and for yourself - stock up on patience and strength.

Payback

With the course of affairs as described above, it will come during the first months of the second year. In general, when planning the opening of a hookah bar, a business plan must be drawn up with a perspective. The best way- 5 years ahead. Every businessman needs such a detailed document with financial calculations.

Here is the second year. No investment in working capital there will be no need to do it - only purchases, utility bills, taxes, rent and salaries for employees.

Suppose profit from the second year begins to increase not by 35,000 rubles a month, but by 50,000 rubles. Again, this is an average, without seasonal factors. At the end of the year, the profit should be 8,930,000 rubles. Here is such a simple example with the calculations of a hookah bar business plan.

But that's not all. As income increases, so does the influx of customers. And if more people visit the institution, then it is required to spend larger amounts on purchases and all the previously listed nuances. And the tax on such profits will increase from the notorious 178,200 rubles to 535,800 rubles. And, most likely, you will need to hire another waiter and a hookah man, which will increase the cost of salaries from 960,000 rubles a year to 1,440,000 rubles.

Since the “appetites” of the clientele will grow, then purchases will also be carried out in larger volumes. And monthly they will take 200,000 rubles. This amendment will also have to be made to the hookah bar business plan from scratch.

Taxes - 535 800 rubles.
Salaries 1 400 000 rubles.
Purchases 2 400 000 rubles.
Utilities + rent - 720,000 rubles.
"Debt" for the lack of payback since last year - 718,000 rubles.

Yes, the sums are rather big. But with their deduction, the net annual profit of the entrepreneur will be 3,156,200 rubles. And this is about 263,000 per month, which is by no means bad.

Risks and guarantees

It is very important to take them into account when drawing up a business plan for a hookah bar. The pattern in this case is simple. The businessman determines the name of the risk, and notes the approximate probability of its occurrence, + the severity of the consequences and measures to prevent. It might look like this:

	Probability of occurrence	The severity of the consequences	Prevention measures

Lack of staff			Training + internship + favorable conditions and salary
Increasing competition			Discounts + better prices than competitors + variety of assortment + interactive through social media
Low profitability			The same as in the previous paragraph, + active promotional activities

There are, of course, many more points. Carefully crafted ready business plan hookah contains dozens of items. And risks with guarantees must be included in it. In this way, you will be able to protect yourself and your business from allegedly unforeseen situations that have already been analyzed in advance and received a previously analyzed solution.

Conclusion

So, the approximate hookah business plan and a sample with calculations were briefly considered above. He made it clear that a medium-sized establishment with a kitchen and a bar is confidently paying off in two years. The income-expenditure amounts are not small. Because they are real. Every educated person, when compiling a business plan for a hookah bar in 2017, understands that such a business requires large investments. From half a million good project it will not be possible to realize, not to mention the profit derived from it.

It is also important to note that it is worth starting this type of activity with some knowledge about economic activity. Above is a simplified example of a hookah bar business plan - in fact, you will need to draw up a voluminous document, taking into account all the smallest nuances (details are important for concretization). These include the discount rate, net present value (NVP), profitability, return on sales, payback period, profitability index.

And if a person carefully thinks through everything and takes into account (or at least 99%), then the probability of profitability of his business will be maximum.

To date, the hookah business is one of the youngest and is characterized by minimal competition with high demand. Creating your own hookah business is very promising and can bring good. Many potential hookah owners are interested in a number of organizational issues, which we will consider in this article.

Features of business on the maintenance of a hookah bar

The main feature of the business is that the owner must strictly comply with the requirements of the law. They say that smoking in public places is officially prohibited. Accordingly, if you open as a public catering, serving tobacco hookah along with dishes / drinks, Potrebnadzor will quickly impose sanctions.

There are two options for solving the problem:

Creating a hookah bar in its purest form. Because the institution Catering should not provide tobacco to your customers, you open a business that will not serve food and drink. Clients can be offered to take them with them, while keeping the receipt, so that in case of verification they could not present anything to you. But in this case, there is one drawback - the hookah should provide only the use of hookahs. This option is less preferred because you will not be able to fully sell other products in the form of drinks and food.
Cafe with hookahs. A good solution would be to open a cafe offering to order a hookah in parallel. Restrictions provided by law are quite simple. You just need to use a nicotine-free mixture. After all, the law says about the ban on smoking tobacco, but about syrups, smoking stones, etc. it says nothing.

As for the advantages of the hookah business, they are as follows:

the ability to use a wide range of tools for the subsequent promotion of the institution;
the possibility of opening as a semi-closed club, which creates a kind of elite atmosphere;
the opportunity to smoke a hookah is not available everywhere, which can be regarded as competitive advantage;
average spending along with alternative catering establishments;
the possibility of providing services in the open air - a veranda or a summer terrace, if any.

How much does it cost to open a hookah bar?

Investors are always interested in the question of the cost of this event, but the answer to it may not be obvious. The total investment may be different, based on the size of the premises, the price of equipment and consumables.

To enter the market is about $ 20,000, while the maximum is limited only by the financial capabilities of a businessman.

Expenses consist of the following items:

monthly rental of premises - at least $ 900 per month;
arrangement of a unique interior along with repairs - from $ 5,000;
purchase of equipment and furniture - from $ 4,000;
purchase of hookahs - the cost depends on their size, the minimum amount is 3000 dollars with a total investment of about 4 thousand - everything else includes additional devices;
purchase and installation of fire extinguishers (fire extinguishers) - at least $ 280;
purchase of smoking mixtures and other types of consumables - from 1 thousand dollars;
carrying out official registration in the relevant authorities - about $ 200;
cash register - about $ 200;
other technical content - about 4 thousand dollars (kettles, coolers, tiles, TV, audio systems, and so on).

The costs for this may vary, depending on who will be working here. For the first time, students and the unemployed should be invited, i.e. those who urgently need work - the salary can be 20-30 thousand rubles per person. If there is a staff of 5 employees (two administrators, two hookah workers and a manager), the salary fund will be approximately 120 thousand rubles a month.

As for advertising, the budget here can also be different. For example, for advertising on the Internet, you will have to pay about $ 500. The funds will be used to promote the group in social networks, create targeted ads, etc.

How long does it take to really recoup costs?

If the forecast turns out to be favorable, already after 5-10 months the costs will be fully compensated. In most cases, the payback period is 6-7 months.

If the hookah bar functions successfully, that is, the average number of checks during the month will be 600 units, and its average price will be at the level of 750 rubles, if these indicators increase after six months, the owner will start earning about 300 thousand rubles a month.

* Calculations use average data for Russia

1 010 000 ₽

Starting investments

Not less than 50 sq.m.

Required area

From 12 months

Payback period

55%

Profitability

Opening your own hookah bar is a very promising undertaking, especially in big cities, but there are many difficulties in the first stages, when you need to register and obtain permits to operate a smoking room.

Today, even in big cities, there are not very many hookahs, except for individual establishments. Usually a hookah bar is a part of a restaurant or cafe, for which a special area is allocated and there is a separate list of services. But at the same time, the hookah bar is a separate organization, sometimes even the hookah bar and the restaurant itself are different business entities.

Professional kit for creating business ideas

How to correctly classify the economic activity of a hookah bar

It is important to choose the right economic activity classifier. The best fit in this case is the definition (OKPD 2) 93.29 Other entertainment and recreation services. It should be noted that if you plan to register a hookah bar in a cafe, then in some cases, in order to comply with the legality of your business, it is better to register two separate business entities.

There may be several definitions depending on the format of work: (OKPD 2) 10.56.11 Catering services with full restaurant service, (OKPD 2) 10.56.13 Catering services in self-service establishments, (OKPD 2) 10.56.19 Services other catering services, (OKPD 2) 56.30 Beverage serving services, but any of these classifiers relate to catering services, so smoking of tobacco-containing products in them will be de jure prohibited. It is for this purpose that additional enterprise- hookah - which, although it will be located on the territory of the cafe (restaurant) or next to it, should be isolated, and drinks or food will be delivered there from the cafe (restaurant), and not cooked on the spot.

Currently, the law restricts smoking only to tobacco, but hookah is not always made using it. There are electronic hookahs, hookahs on special stones and some others that do not use mixtures that include tobacco, they can be smoked in public places without any restrictions. Therefore, if you plan not to offer hookahs with tobacco, then you can do without such legal tricks.

Registration and opening of your cafe, restaurant, other public catering establishment in this case is completely identical to the registration of a public catering establishment without a hookah, and was discussed in more detail in the relevant articles. Many entrepreneurs open their own hookah bar on the territory of an already operating restaurant or cafe owned by another organization.

To do this, as you might guess, you need to have friendly relations with the owner of such an institution or offer him quite favorable conditions for cooperation. A separate hookah bar without the opportunity to eat or drink is practically of no interest to anyone, except perhaps the biggest connoisseurs who cannot afford to buy a quality hookah.

Cooperation with an already operating restaurant, cafe or other catering establishment allows you to start your work in an already known place with a large flow of customers, but sometimes it is much more profitable for the owners of these establishments to organize a hookah bar on their own than to work with another entrepreneur; in this regard, it is almost always necessary to organize your own cafe in addition to the hookah.

Approximately the same requirements are imposed on the hookah room, but taking into account the specifics of this room, special attention will be paid to the fire safety of the ventilation system. By law, a hookah bar or other place specially designated for smoking must be equipped with a good exhaust hood, a smoke exhaust system and pass full check fire inspection.

In this regard, you will have to be patient to obtain all the permits, because it is possible that there will be many claims from the inspection authorities. Many companies that install ventilation and fire systems already have some experience in installing hookah systems, so there is a chance that competent specialists will immediately do everything according to the letter of the law.

Ready-made ideas for your business

For a hookah bar, a small room will be enough, which are better divided into separate small zones that are allocated for each specific visitor or company. That is, in a hookah room, people should be fenced off from each other, being essentially in separate rooms. This not only improves the atmosphere, but also makes it possible to more accurately meet the requirements of the legislation on the allocation of smoking areas.

Each room should be approximately 10 m2 in size, but it is best to have more spacious rooms for large companies. Some hookah lounges are initially large enough to have a considerable number of rooms, which are also spacious. From here it is calculated total area premises, which can be the size of one small room that exists as a small addition to the cafe, and a large enough institution that can accommodate many visitors at once.

Ready-made ideas for your business

Depending on the size of the room, the cost of installing ventilation and smoke removal will also vary. It consists of many parameters, which can be additional automation, humidification, air conditioning, dehumidification, video surveillance and much more. For 100 square meters, a full range of design, installation and purchase of additional devices with subsequent installation can cost an amount approximately equal to 150 thousand rubles.

Significantly increase or, conversely, reduce costs can be the presence or preparation of such systems in a cafe, with which you just have to establish a connection and communications, and not carry out a full installation. The installation should also include the purchase and installation of an audio system, because no hookah bar, and indeed a public institution in general, can do without sound.

In order to be popular with visitors, the hookah bar has its own entourage and a recreated atmosphere of the Arab countries. However, the theme of the institution can be any, the main thing is that the inside of the room is comfortable and the visitors like it. If you plan to work with any restaurant or cafe, usually the hookah bar is designed in the same style as the partner's establishment. If you organize your own restaurant with a hookah bar, it is better to make both establishments as one, designed in the same style.

If there is no artistic talent or experience in space planning, then it is better to turn to professional designers who can create an interior project that is ergonomic, seasoned with atmosphere, aesthetic appeal and a psychological approach to arranging the room. In this direction, the services of a designer can greatly affect the final appearance of the institution, which will positively affect its attractiveness for the client.

The cost of a design project may vary depending on the proposed package of services, but the minimum cost is approximately 90 thousand rubles per 100 m 2. Designers will create a technical plan and a project for the arrangement of furniture and other interior elements, according to which it will be possible to carry out further equipment of the room. This includes interior decoration, the purchase and placement of furniture, decoration, and other minor work.

Ready-made ideas for your business

The cost of purchasing furniture is difficult to calculate, because you can buy both completely inexpensive products and elite class products, the cost of which exceeds all other expense items. Together with audio equipment, computer, cash register and auxiliary equipment, the arrangement of a hookah bar can be provided for about 200 thousand rubles, for this money more or less normal furniture and decorations can be placed per 100 m 2.

In order to recreate the Arab surroundings, some entrepreneurs even organize tents, which are separate rooms for visitors. Any additional devices and fixtures can significantly affect the price of the project, so the figure of 200 thousand rubles is very arbitrary.

We compose a menu for a hookah bar

As already noted, for a hookah bar you need to provide several additional services. Therefore, in addition to smoking a hookah, drinks are offered, at least tea and coffee, some light snacks, in the case of a restaurant, a full menu, but all food and drinks must go through the cashier of a collaborating cafe or restaurant, and it is prepared there. This is done primarily for the sake of complying with the law, because smoking in places where food is eaten and / or prepared is definitely prohibited, but no one restricts eating in places specially equipped for smoking.

In addition to the menu, some other services can be offered in the hookah bar, for example, the provision of board games, cards and chess, sometimes even competitions, and in the case of a common room oriented towards the atmosphere of the Middle East, girls can even dance appropriate dances on the common stage. Hookah is a place of quiet and peaceful rest, with a certain atmosphere of relaxation and tranquility, people are waiting for subdued light and quiet music.

Compared to all other items of expenditure, hookahs will not require so much investment from the entrepreneur, although, of course, there are instances that have an unusual shape or are generally a unique design solution and therefore cost a lot of money. The cheapest hookah can be bought for about one thousand rubles, but it will small product, through which it is difficult to enjoy smoking, therefore normal specimens worth from three thousand rubles are purchased in a hookah.

A rare company orders two hookahs at once, usually it is smoked in a circle by each person in succession, but it is still better to have two or three spare hookahs in addition to those designed for each room. In general, hookahs and accessories for them will cost an amount approximately equal to fifty thousand rubles. In the future, the cost of tobacco, foil, filling and coals will be included in the price of the hookah, and therefore paid by the consumer.

To work, first of all, you need to hire special people who make, smoke, serve a hookah - hookah workers. Several visitors can be served by one employee, he has no more duties than an ordinary waiter. Only the hookah man takes a significant amount from the cost of the hookah he made - after all, he exchanges health for money. Waiters and administrators will de jure work in a cafe or restaurant, but they will also serve a hookah bar. In addition to hookah workers, dancers may be required only for a hookah bar, all other duties are performed either by employees of a cafe or restaurant, or outsourced (for example, accounting).

Financial plan for a hookah bar

At present, the cost of a hookah may vary depending on the filler used in the smoked mixture. Very often, as a filler, not only soft drinks, for example, in water, juice or milk, but also strong alcoholic drinks, and they can use cognac, absinthe, and even champagne, and many other alcohols too. Therefore, it is much easier to engage in the sale of alcohol in cooperation with a restaurant, because it will most likely already have a license for this.

If you do not consider alcoholic hookahs, then you can make quite good money by offering customers a wide variety of mixtures with different tastes. At the same time, the mixture does not have to contain tobacco, there are special so-called fruit mixtures that do not give the effect of smoking tobacco, the smoke from which is safe, which in fact can be smoked anywhere, but at the same time they are suitable only for those who like the process of smoking hookah, not the resulting effect.

Special stones can also be used, which, when heated, give the sensation of smoking a hookah, and even electronic analogues of hookahs, which are hookahs exactly as much as an electronic cigarette is a regular cigarette. Due to many of these factors, the cost of the cheapest hookah starts at about 500 rubles, but a normal one can be ordered for about a thousand.

For connoisseurs, complex compositions of several fillers and special mixtures can be created, which cost several thousand for the client. The average check in hookah bars is about two thousand rubles, given that several people smoke a hookah at the same time, this is not a big price for a visitor, but for an entrepreneur it is quite a good indicator. A well-known institution will never be idle, and therefore we can talk about the good profitability of this undertaking.

Thus, opening your own hookah bar is a very promising undertaking, especially in big cities, but there are many difficulties at the first stages, when you need to register and obtain permits to operate a smoking room. Subsequently, there may also be checks from government agencies, and in this case, you must strictly adhere to all the requirements specified in the law.

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People who want to introduce an element of novelty into everyday life are often attracted by the traditions and customs of other peoples. Hookah smoking, which was originally an integral part of the life of the peoples of the Middle East, thanks to tourists, quickly became widespread, including in Russia. Today, businessmen make good money by opening establishments specially designed for these purposes.

There are several reasons why entrepreneurs may be interested in a hookah bar business plan with 2018 calculations. First of all, it is the popularity of this type of leisure among domestic consumers. In addition, there is still a certain shortage of smoking clubs on the market, as a result of which newcomers should not be afraid of competition. Finally, such a business is characterized by good profitability and high marginality: a hookah markup of 250-400% makes it easy to compensate for all the costs of maintaining the establishment and get a decent profit.

Business Features

As a business, a smoking club belongs to the field of leisure and entertainment. Therefore, businessmen who are interested in how much it will cost to open a hookah bar, solely for the purpose of finding a source of income that does not require constant participation, should understand that this is impossible. In order for an institution to become popular, it is necessary not only to recreate a special atmosphere in it, but also to constantly work on the assortment, hold various events, and improve the quality of service.

The main principle of hookah work is high speed table turnover. Ideally, guests should smoke a few hookahs in two hours, rest and give way to the next visitors. It is worse when customers smoke one hookah for a long time, play board games and do not bring profit to the establishment.

There are several methods to deal with this phenomenon:

By serving several hookahs at the same time, you can reduce the duration of the service cycle. One hookah the average company can smoke 4-5 hours, while two or three allow its members to achieve satisfaction twice as fast;
Using the “anti-cafe” principle, you can charge guests not for a hookah, but for the time spent at the table. In this case, the number of hookahs served to them at the same time is regulated so that the company has time to rest in two hours;
Any items for leisure activities distract people from the main thing - the process of smoking. Of course, the establishment should have board games, a TV or gaming consoles, however, guests should not focus on them.

It is easy to build a business on the provision of hookah smoking services - today this type of leisure attracts the attention of a wide variety of consumers, including young people. Listing the advantages of creating a smoking club, it should be noted that:

If you are going to open a hookah from scratch, you can count on a relatively free market from competitors, even in large cities;
This idea is characterized by a high level of profitability, good profitability and an acceptable payback period;
Making a business plan for a hookah bar minimum investment, we should expect interest in the institution from a wide target audience;
Exist profitable franchises, allowing you to open a hookah from scratch 2018 - the cost of paying lump sum according to the conditions of their owners, they do not exceed 120-200 thousand rubles, and royalties amount to 5-15 thousand rubles a month.

Hookah without tobacco

Since it is impossible to properly open a classic-style hookah in a public catering area, many cafe owners offer their guests a variety of mixtures that do not contain tobacco - smoking stones, syrups, herbal mixes. By analogy with electronic cigarettes, such hookahs are not subject to legal restrictions, however, the absence of a tobacco component does not delight any category of consumers;

Hookah without food

An institution that provides visitors exclusively with smoking services in a specially designated place is also quite legal from the point of view of legislation if food and drinks are not sold on its territory. To get around this limitation, some smoking clubs take into account the cost of coffee or tea in the price of a hookah and serve them to guests as if “as a gift”. In addition, a business plan for opening a hookah bar can be developed in the form of the “anti-cafe” mentioned above, charging customers a fee for staying on the territory of the establishment and providing them with hookahs along with drinks formally for free.

Legalization methods

The variety of formats of smoking establishments is a clear illustration of the attempts of entrepreneurs to circumvent the requirements of anti-tobacco legislation. To find out how to open a hookah by law in 2018, you need to carefully study the current restrictions on the smoking process. In Russia it is forbidden:

To smoke mixtures containing tobacco in the territory of any public catering establishments;
Open smoking rooms in premises owned by cafes and restaurants;
Allow minors in smoking areas;
Smoking hookahs and cigarettes on cafe-owned terraces (this issue remains controversial, since the court and Rospotrebnadzor see the situation differently).

At the same time, legislation Russian Federation allows:

Smoking on the territory of catering establishments other mixtures that do not contain tobacco (as noted above, such hookahs do not attract the public);
To smoke tobacco mixtures outside the territory of public catering establishments, in special places.

Thus, today there is only one answer to the question of whether it is possible to open a hookah bar legally: yes, if it is a closed club. Not being a cafe or restaurant, such an establishment will not have signs of catering if there are no drinks or food on the menu. However, guests cannot be forbidden to bring snacks with them, and if they have a receipt, they can safely eat them while smoking hookah.

The closed club format requires that each guest express their consent to the fact of smoking on the territory of the establishment in writing and present some document confirming their age. At the first visit, a small questionnaire is filled out, after which the visitor becomes a member of the community and gets access to hookahs.

How to open a hookah bar from scratch: step by step instructions in most cases, it is recommended to register an individual entrepreneur, since an LLC is necessary mainly when organizing the alcohol trade. When hiring workers, you also need to register with the pension and health insurance funds. Further, you should obtain permission to operate the institution in the sanitary and fire control services, as well as conclude agreements with the relevant contractors for waste disposal, deratization and pest control, recycling of fluorescent lamps and washing uniforms.

When choosing a taxation system, the UTII system, which is popular among owners of public catering establishments, cannot be applied. An acceptable alternative could be the simplified tax system with the payment to the state of 15% of the net profit.

Room and interior

To find suitable premises it is not easy for a smoking club: the place must not only be characterized by high traffic, but also comply with the requirements of legislation and fire safety regulations, as well as meet the entrepreneur's possibilities regarding rent. Going through various options, many beginners are thinking about whether it is possible to open a hookah bar in a residential building. There is no direct prohibition in this matter, however:

The premises of the club must be transferred to non-residential fund;
The hall should be equipped with high-quality sound insulation;
If you are going to open a hookah in a residential building, it is necessary to bring the air ducts of the exhaust system above the roof of the building so that the neighbors do not smell tobacco;
A separate entrance to the institution should not be located from the entrances.

Tobacco smoking rooms are subject to separate technical and regulatory requirements, which are mentioned in some examples of hookah business plans. According to these rules:

The entrepreneur should obtain the written consent of the property owner to convert the premises into a smoking club;
In the hall it is necessary to place plans for evacuation in case of fire;
There must be at least one fire extinguisher for every 100 m² of area;
The hookah room should be equipped with a supply and exhaust ventilation system that provides at least 15 air changes per hour;
Connection to electrical networks must be designed for a load of 12–15 kW;
The room must be able to connect to heating, water supply and sewerage systems.

When calculating how much money you need to open a hookah bar, you should proceed from the fact that to create a medium-sized establishment, you will have to rent and renovate a hall with an area of 100–120 m². The room must be divided by screens, partitions or curtains into several areas intended for receiving customers, and also provide space for a bar counter, bathrooms, an administration room, a warehouse.

Smoking clubs are distinguished from other entertainment venues by their characteristic atmosphere of peace and leisure. Therefore, before developing a painted hookah business plan, you need to study the ways of interior design, appearance and the specifics of the work of similar institutions located in eastern countries. The following tools will help create the necessary mood for visitors:

Color palette. Basically, designers recommend using muted pastel shades, although colorful Arabic carpets and red lighting of recreation areas are no less popular;
Furniture. For relaxation, soft sofas, decorated with a large number of pillows, are best suited. Ottomans, frameless chairs and tables with short legs should also be designed in an oriental style;
Sound accompaniment. Music appears to be one of the most effective tools to create the right atmosphere. Of course, it is almost impossible to find compositions that are pleasant to the ear of the vast majority of visitors, and therefore this issue remains in the hands of the owner of the establishment. However, the music should definitely be kept quiet and unobtrusive to avoid interfering with guests' communication;
Light. Bright ceiling lighting is contraindicated for hookahs. Preference should be given to wall or spotlights of low power.

Equipment and equipment

When buying smoking club equipment, an entrepreneur must find the optimal combination of reliability, functionality and cost. For example, in retail stores the same sofas are sometimes significantly cheaper than specialized catering furniture suppliers, but their low strength contributes to an undesirable reduction in service life.

A slightly different strategy should be followed when choosing hookahs: in practice, inexpensive universal models of Egyptian production have proven themselves to be the best. On the other hand, to attract sophisticated guests, you can purchase several unusual pieces with illumination, with a painted glass bulb or with additional smoke cooling.

When calculating how much it costs to open a hookah bar, one should not forget about the issues of organizing leisure time for visitors. For these purposes, the owners of the establishments buy various board games, organize zones for those who want to watch TV or play on a set-top box, turn on the broadcast of sports events, and even organize oriental dance evenings. What you need to open a hookah from scratch:

Equipment hookah area 100 m²

Name	price, rub.	Qty	Amount, rub.
Technical systems
Security alarm	30000	1	30000
Fire alarm	25000	1	25000
Ventilation system	195000	1	195000
Audio system with ceiling speakers	38000	1	38000
A laptop	18000	1	18000
Multifunction device	9000	1	9000
wifi router	2000	1	2000
Internet connection	2000	1	2000
Interior
Sofa soft triple	21250	16	340000
Bag chair	1200	16	19200
Table low	1500	8	12000
Administrator chair	1500	1	1500
Drapery and zoning	120000	1	120000
Wall light	1200	20	24000
Pillow furniture	500	48	24000
Metal hanger	2200	8	17600
bar counter	95000	1	95000
Food equipment and utensils
ice maker	12000	1	12000
coffee machine	71000	1	71000
tea cup	150	50	7500
coffee cup	170	50	8500
teaspoon	50	50	2500
sugar bowl	250	8	2000
napkin holder	220	8	1760
Other
Cash register	12000	1	12000
Fire extinguisher chrome plated	3500	2	7000
Rack for storing hookahs	3500	1	3500
Lockers for staff clothes	3200	6	19200
Employee uniform	1500	8	9000
Plumbing kit	15000	2	30000
Entertainment and leisure
Checkers/Chess/Backgammon set	3500	8	28000
Cards	600	8	4800
Dominoes	500	8	4000
TV 55"	45000	1	45000
Hookahs
Egyptian hookah	2800	16	44800
Forceps	200	2	400
Hole puncher	150	2	300
brush	170	2	340
Charcoal basket	900	2	1800
Ignition for coals	1100	2	2200
Cup for hookah	100	16	1600
Spare flask	1300	4	5200
Splitter for two hoses	800	8	6400
Additional hose	800	8	6400
Total:			1309500

Staff

Any effort of an entrepreneur to study the issues of business plans and detailed concepts of the establishment can be useless without polite, correct and qualified staff. To operate a small smoking club, you need:

Administrator. The duties of the administrator include meeting guests, finding out their preferences regarding the type of tobacco and drinks, escorting them to a free table, registering new members of the club;
Hookah worker. This specialist must have the highest qualifications. When hiring, preference should be given not to creative individuals who create a unique mix for half an hour, but to efficient employees who can prepare a good hookah in five minutes without unnecessary frills;
Waiter. Must take an order to prepare coffee or tea, provide visitors with board games, make payment and issue a check;
Cleaning woman. A public institution, especially one decorated with carpets and rugs, must be cleaned daily. In addition, in the smoking club, someone must wash the dishes, wipe the tables and clean the hookahs.

Entrepreneurs calculating how much it costs to open a hookah bar in small town, can use the below staffing compiled for an institution working in two shifts. Those who have as their goal the conquest of the metropolis will have to increase the salaries of employees by at least 50%; on the other hand, the average bill of a smoking club located in the regional center is also much higher.

Hookah bar staffing

Range of services

Listing what is needed to open a hookah from scratch, among other activities, it is necessary to mention the development of a range of hookahs and leisure facilities offered by the institution. In addition to ordinary tobacco, an entrepreneur can include a huge number of flavored mixtures in the hookah card:

Fillers for hookah

Flavors of tobacco blends
Apricot	Grape	Coconut	Mint
A pineapple	Cherry	Cinnamon	Peach
Orange	Garnet	latte	Rose
Watermelon	Melon	Lemon	Plum
Banana	Jasmine	Raspberry	Chocolate
Vanilla	Strawberry	Honey	Apple
Fillers for the bowl and flask
Apple	Garnet	the juice	absinthe
grapefruit	melon	wine	sambuca
a pineapple	milk	cognac	rum

Entrepreneurs who are visited by the thought: "I want to open a hookah bar" sometimes pay too much attention to the organization of visitors' leisure, forgetting about main goal- sale of actual hookahs. In order not to distract guests too much from smoking, you can limit yourself to the following entertainment:

Board games. This category includes backgammon, chess and checkers, cards, lotto, and even the well-known "Monopoly";
Gaming consoles. They should be used with caution, because during the game clients not only forget about hookahs, but also make noise, thereby creating discomfort for other visitors;
TV programs and films. A more neutral option that allows you to attract a certain target audience to view sports broadcasts or popular films. However, one should not forget that guests with other interests may be disturbed by too loud sound.

Hookah bar promotion

How to open a hookah bar according to the law and avoid fines for promoting its services? Since the enactment of the prohibition of any promotion of tobacco use, the owners of legal smoking clubs are faced with the fact that:

Not only smoking people, but also objects associated with this process - pipes, hookahs and their parts, tongs and other accessories cannot be depicted on promotional materials;
The advertisement must not mention the process of smoking or contain a call for it;
Booklets can be distributed only to interested adults;
Leaflets and flyers cannot be pasted or laid out in mailboxes;
It is formally forbidden to publish ads on social networks.

Of course, some people neglect these requirements, but when choosing between legal and illegal ways to promote a hookah bar, it is still better to prefer the first option: the risk of fines and even closing the establishment is not justified by a momentary increase in the number of customers. However, legal ways there's not much left:

You can promote a site containing information about a hookah bar and the services it offers, as well as implementing a mechanism for booking tables. Access to the resource should be limited to a circle of persons who have confirmed their age;
Social networks remain a good way of advertising of the year. The community page must contain a warning that the materials published here are prohibited for viewing by persons under the age of 18;
"Word of mouth" works great for hookahs. Exclusive offers (such as a special mix or trained in the Arab countries, a hookah maker) in combination with the quality provision of basic services can arouse active interest among the target audience;
A hookah bar operating in the format of a closed club needs to constantly use the accumulated database of contacts and interact with customers who have previously visited the institution. You can send them information about discounts or promotions by mail or via SMS, inform them about upcoming events and new services.

Capital investment

Opening a full-fledged hookah bar is difficult to name: the cost of the hookahs themselves is low, but the repair and decoration of the hall, the purchase of furniture, the installation of a ventilation system will require much more significant investments from the entrepreneur:

Initial investment

Article	Amount, rub.
Registration of SPD	4000
Rent for the period of repair	75000
Design project	100000
Repair work	300000
Signboard	25000
Equipment	1309500
Marketing expenses	20000
Administrative expenses	10000
Total:	1843500

Finding out how much it costs to open a hookah bar in Moscow, some of the values given here should be increased by 30–50%: for example, it is quite difficult to find a company that is ready to carry out repairs at a rate of 3,000 rubles/m². Rent near metro stations with high traffic can also reach 1,500–2,000 rubles/m² per month.

We should not forget that in order to achieve success, it is not enough just to find the necessary capital and open a hookah from scratch in 2018: the costs of maintaining the business, purchasing consumables and paying employees may seem unreasonably large for a novice entrepreneur. Therefore, it is desirable to have some reserve of funds for current expenses in order not to be bankrupt in the first month of work.

Operating expenses of a hookah bar

Income and profitability

Obviously, entrepreneurs are primarily interested in the question of whether it is profitable to open a hookah bar. To determine the profitability of an institution, it is necessary to make some calculations using the main initial data - the cost of the service and the expected attendance of the club.

Analyzing the data presented on the Internet, you can see that hookahs, with slight variations, set the price for hookahs in the range of 900–1200 rubles, changing it depending on the type of tobacco, filler for the flask and the use of fruit as a bowl. If each company sits at a table for two hours, then a club operating from 12:00 to 2:00 can theoretically sell 56–60 hookahs per day. However, at the initial stages, one should not expect such an intensive flow of customers, therefore, when making calculations, it should be assumed that the establishment will be half loaded. The cost of one hookah prepared with wine, juice or milk for a company of four is:

The cost of a hookah

Considering how much it costs to open a hookah from scratch in the format of a full-fledged smoking club, you can calculate the main economic parameters of the enterprise and calculate the payback period for investments:

Economic indicators of a hookah bar

Is it worth opening a hookah bar in 2018? Obviously, this business has a good profitability and guaranteed payback even with a minimal flow of visitors. However, an entrepreneur must be prepared for the fact that they will have to invest at least two million rubles in the business, and then expect their return within a year.

Conclusion

In conclusion, some advice should be given to novice entrepreneurs from experienced hookah owners who have been serving visitors for more than one year:

You should not experiment with elite types of tobacco and unusual mixtures. It is better to offer a wide range of inexpensive but high-quality Egyptian products;
You should not buy the most expensive or designer hookahs, since it is impossible to notice the difference between them and ordinary products when smoking. On the other hand, cheap Chinese consumer goods will also not decorate the establishment;
Is it worth it to open a hookah bar with alcohol? It is better to completely remove hot drinks from sale and even forbid customers to bring them with them. Firstly, the behavior of drunken guests becomes unpredictable, and secondly, any inspector can issue a huge fine to the establishment;