MBA programs in marketing and sales. MBA Program "Marketing and Sales Management Additional Opportunity - Master of Management

1.5 years. In Moscow, face-to-face sessions are monthly for 3-4 days each. Summer, autumn and winter holidays.

Face-to-face learning is the most prestigious educational format.

In addition to knowledge and competencies, you will get business connections with program participants from Moscow, other regions of Russia and the CIS countries, as well as participants of individual EMAS who will temporarily join and study with you. Thereby the total number of new face-to-face business contacts by the end of the training will be more than 200.

Full-time students have unlimited free access to the online version of the program, which allows you to review the completed modules at any time (online versions are identical to full-time ones) and deepen your knowledge

Full-time remote

1.5 years. 3 full-time tutor consulting sessions in Moscow + Online training at a convenient time for you anywhere in the world.

MBA program format that provides the perfect combination of price and face-to-face presence. In spite of low price, EMAS guarantees high quality education, full-fledged knowledge and extensive business connections.

Full-time MBA graduates at EMAS receive diplomas identical to those of full-time MBA graduates.

Full-time students, in addition to their own face-to-face sessions, have

Remote (Online)

1 - 1.5 years (optional). Online training at a convenient time for you anywhere in the world.

The most accessible format MBA programs. Despite the low price, EMAS guarantees high quality education, comprehensive knowledge and extensive business connections.

Distance MBA graduates at EMAS receive diplomas identical to full-time MBA graduates.

Online modules are edited for online video of real face-to-face classes - not just speeches of teachers, but also questions, answers, analyzes real examples participants. This is the most perfect look. online learning , which provides effect of presence in the face-to-face audience. It is head and shoulders above the so-called "talking head" format, when instead of recording a face-to-face lesson, the listener watches an abstract monologue of the lecturer - without students, real questions and answers to them.

EMAS regularly updates (overwrites) video lessons - on average every 1.5 - 2 years. In this way, we ensure the full relevance of the materials and their identity of the full-time version of the program.

In addition to video lessons, live thematic webinars are held.

Online students have the right to visit any full-time module in Moscow of your choice*. This is a great and very popular way to make personal connections with fellow full-time students.

* 1 time per year. In addition to modules on strategic management

Studying on the MBA program allows you to systematize your existing experience, gain new knowledge and skills, as well as expand your professional opportunities and start useful contacts in the business area. The Institute of Business and Business Administration (IBDA) of the RANEPA is accepting students for MBA programs in five relevant areas. Among them is an MBA program with a specialization in Marketing and Sales Management. In addition, at the IBDA RANEPA, students are given the opportunity to receive a state diploma by choosing the additional opportunity "Master of Management", which is also available in the specialty "marketing and sales management".

MBA Curriculum

The MBA program with a specialization in Marketing and Sales Management at the IBDA RANEPA includes several components, including:

• General disciplines. They include basic and special disciplines, as well as practical management tools. The purpose of the basic disciplines is the formation of fundamental knowledge, on which further education in the MBA is built. Among the main subjects "General Management", " Financial management”, “Strategic management” and others;
• Disciplines by specialization. Their goal is to form knowledge in the field of the chosen specialization. AT academic plan specialization "Marketing and Sales Management" includes such disciplines as "Marketing Management", "Sales Management", "Marketing Communications" and others. In addition, digital brand promotion and strategies for interaction between the marketing department and other departments are being studied.
• Special courses. They are aimed at studying highly specialized areas, such as "Business Etiquette", "Coaching Style Management", "Four Roles of a Leader" and others. Each course is individually a small amount of academic hours. For successful completion of the program, it is expected to attend special courses in the amount of at least 60 hours;
• Foreign educational module. Education at this stage is conducted in a European business school. The block is aimed at studying the specifics of maintaining foreign business and involves working with foreign teachers. Obtaining such experience allows you to significantly enrich the thesis;
• Development of a graduation project. At this stage, the student of the MBA program "Marketing and Sales Management" performs the work of preparing thesis, which should be of a scientific and applied nature. The entire process is supervised by a supervisor selected from among the institute's faculty and leading practitioners.

Additional Opportunity - Master of Management

Entering the program "MBA - Master of Business Administration" students get the opportunity for 2 years and 3 months to fully complete the curriculum of the MBA program and the curriculum of the master's program in management. This allows obtaining, in addition to the MBA diploma, a master's degree in management with the issuance of a state master's degree in higher education.

The additional semester for the Master of Management project consists of several blocks:

• Fundamental disciplines. This module is supposed to study the theory and methodology in the field of management. The studied subjects "history of managerial thought" and "knowledge management" take 36 academic hours;
• Special courses. They are supposed to study the same disciplines as in the regular MBA program. The difference is the total duration of special courses. A minimum of 90 hours is required to successfully complete the program;
• Master's thesis defense. The preparation of the work is carried out under the guidance of a curator and is of a research nature. This means that during the defense, the student must demonstrate knowledge of the theory in the field under study at a professional level.

Terms of study for MBA

The MBA program with a specialization in marketing and sales management is designed for 21 months. When choosing this direction with an additional master's degree, the period of study is extended by one more semester. The total duration of the MBA + Master program will be 27 months.

Form of study on the MBA program

For convenience, the program involves several forms of training:

• Evening. It involves meetings with teachers 2-3 times a week (3 hours) and 1-2 Saturdays a month;
• Modular. Includes several modules of 12 study days and one additional module lasting a week for the defense of the graduation project;
• weekend. It involves meetings with teachers 1-2 times a month;
• blended. Includes several modules of 7-14 training days and 4 modules for distance learning.

The result of studying on the MBA program

Upon successful completion of the MBA program with a specialization in marketing and sales management, the student receives a standard diploma with an internationally awarded MBA degree. An AMBA personalized certificate is also issued. Students who choose to study with additional receipt master's degree, after training on an additional module, a state master's diploma in the direction of "management" is issued.

Studying on MBA programs at the IBDA RANEPA is a reliable investment in your professional future and personal growth. Graduates of the university, who completed the MBA program "Marketing and Sales Management", note that the knowledge and experience gained can significantly expand professional competencies and opportunities that have a positive impact on careers.

Completing an online application is required for admission to educational programs

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The MBA marketing program is aimed at a contingent of certified marketers and other specialists in this field, as well as for those who want to master this specialization, graduates of universities of other profiles.

In most business schools, the program includes four main blocks:

• marketing management,
• Sales management,
• Communications,
• Strategic Marketing.

Full time MBA programs include without fail block "General principles of marketing organization", in which students get an idea about the subject as a system for managing the development of a company with a target orientation to the market. At this stage, students are instilled with the skills of marketing thinking, vision of the prospects for the development of the company in environment market.

Marketing Management

The marketing management block gives students the material on which they are trained in the formation of programs and plans marketing research, learn the organization of marketing in the company, including the formation of the structure of the division. In this block, students gain knowledge for managing a product category and comprehend the science of pricing for commodity market. This learning takes place when students have knowledge about general principles company management.

Sales management

The sales management block introduces students to the categories of target customers, distribution channels, sales organization, sales management. Students of the program will get an idea about the organization of sales in the company, its structure, the list of specialists in the sales management structure, current sales and methods of their planning.

Communications

Marketing communications are presented in the program basic concepts: the target audience; marketing appeals to it; communication tools. The last component includes the entire set of tools:

• Advertising;
• Sales promotion;
• Public relations;
• direct marketing;
• branding;
• Loyalty programs;
• Sponsorship;
• Personal selling.

Strategic Marketing

Strategic Marketing in the MBA program completes the training. This block contains all the elements of the MBA, which are presented from the position strategic planning and their management. Students are trained in strategic modeling of marketing processes and strategic decisions based on forecasting the behavior of sales markets.

What the program gives to listeners:

1. Most of them will form a new standard for the concept of a marketer and systematize existing and acquired knowledge into one logical space.
2. Structuring practical experience.
3. Increase your value as a specialist.
4. They will have the opportunity to develop and implement a marketing development strategy for their enterprise.
5. Increase their competitiveness in the labor market.

Get an education in the programs MBA Marketing» Only in Moscow alone is it possible in 17 educational institutions, most of which are accredited by AMBA, and their graduates receive an international MBA diploma. The most popular of them:

• Institute of Industry Management (IOM) of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation.
• Graduate School Corporate Governance Academy of National Economy.
• All-Russian Academy of Foreign Trade.
• Moscow MIRBIS (Institute).
• Academy of National Economy under the Government of the Russian Federation Faculty of Real Estate Economics.

Throughout Russia, more than thirty higher educational institutions work with the MBA Marketing Program.

Diploma

In Russia, education under MBA programs has not been regulated by the state since 2012. This means that graduates of educational institutions do not receive a state certificate of graduation from an educational institution, and the state does not confirm the certificate received at an educational institution. MBA degree. But if the educational institution is accredited by the Association of MBAs (London), the graduate receives an international diploma and recognition of the received degree is guaranteed. Therefore, any employer will seriously consider such a candidate to replenish the middle and top management of the company. Educational establishments Those who have such accreditation are required to undergo accreditation again every five years.

To get an education in MBA programs seek specialists with diplomas of higher education and seeking to improve their practical skills in the chosen field of activity. Programs are divided into Full time MBA and Executive MBA, the latter are designed for in-depth study of the subjects of the program and are aimed at senior managers with solid work experience. In addition, there are special mini-MBA programs focused on marketing with in-depth study of it.

Effective work of the company in an aggressive business environment and fierce competition is impossible without the competent organization of marketing processes and sales planning. In the MBA program, in addition to the main general focus, specializations are presented, including the course "Marketing Strategies in a Complex Environment". Training will allow you to identify the needs of your customers and the specifics of the company's activities, master the techniques of planning and forecasting sales. During the educational process, a full range of issues of increasing demand for products and mechanisms for converting applications from potential buyers into real purchases are considered.

The target audience:

• Top sales and marketing managers;
• Commercial directors;
• Line managers and technical specialists;
• Middle managers;
• Sales managers who want to improve their skills;
• Entrepreneurs and business owners;
• Marketing managers with different basic training and work experience.

Course objectives:

• Updating and systematizing existing knowledge about marketing;
• Identification of new trends in this area;
• Understanding the importance of marketing approaches for the successful operation of the organization and their direct connection with the functions of the manager;
• Formation of an optimal sales strategy;
• Building an effective communication scheme between services and departments;
• Efficient Management business processes in the field of promoting your product on the market;
• Establishing relationships with clients and understanding the mechanisms for their expansion;
• Evaluation of the effectiveness of the marketing service and the search for the best way to increase profitability;
• Rapid decision making based on data marketing analysis;
• Mastering the technique of choosing and implementing the best sales process for your company;
• The skill of marketing planning aimed at the success of the organization.

Understanding marketing issues will allow raising the efficiency of decisions to a new level, using skills and competencies for marketing planning and interaction with potential consumers.

As a result of the training, students will learn:

• Build and manage marketing processes;
• Develop and implement effective sales strategies;
• Engage in forecasting and planning of the company's activities;
• Conduct an expert analysis of the effectiveness of the marketing department;
• Find and implement new methods in the company successful sales;
• Competently manage the tasks of operational, tactical and strategic planning;
• Form a sales funnel and work with a client base;
• Develop competitive systems aimed at motivating the team;
• Implement scripts, CRM systems and other sales optimization tools in practice;
• Accept quality management decisions and predict their consequences.

Main questions of the courses:

• Meeting the needs of consumers;
• Types buying behavior and methods of influence;
• Segmentation, goal setting and positioning;
• Competitiveness Management;
• Kinds wholesale sales and their management;
• Marketing tools in the service sector;
• Technologies for attracting new customers;
• Motivation factor and choice of the optimal mechanism;
• Principles of marketing planning.

Learning Features

MBA is highest degree professionalism in management and an excellent springboard for your career. Getting a Master of Business Administration qualification is prestigious and beneficial for every manager, because it makes him in demand on the labor market and opens up opportunities for development. own business or getting a prestigious position. Studying at the LINK Business School provides the necessary knowledge base, practical communication skills with specialists and effective decision-making tools. Development curriculum does not require the termination or reduction of the main activity thanks to the system of open distance learning with support - blended learning. The duration of MBA programs is 2.5-3 years. Upon completion, students receive a prestigious diploma. International Institute LINK management.

The following types of educational activities are provided:

• tutorials, or face-to-face classes in a study group under the guidance of a tutor. Students work together to practice the theoretical material covered, discuss real situations and exchange experiences. Case-study training situations and real managerial problems of the assembled students make it possible to make the meetings as effective as possible;
• independent work for the study of materials according to the work plan of students for the course, which is aimed at analyzing the existing working situation and search optimal solutions to improve it;
• participation in Internet conferences with a tutor in order to deeply master the materials on marketing and sales at each stage. Each group gets access to an online platform with the opportunity to ask questions to fellow listeners and participate in the discussion;
• assignments in blocks, involving the implementation of a set of small exercises to test training models and concepts that are directly related to the main activity in the company;
• paperwork or an exam at the end of the course. The listener receives a system for improving the activities of his company in the field of marketing and sales.

To enroll in MBA programs in Moscow, send an online application, request a call or contact us by phone. Our experts are always ready to answer questions on admission.