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Business plan for creating a training department in an organization. Business planning of educational institutions

The article contains the main aspects of compiling business plan for an educational training center. The demand for educational services is growing every year, as people understand that without the appropriate knowledge and skills, there is no opportunity for development. The advantage of opening this kind of business is also a variety of different training programs.

To open educational center would need business plan. It will help not only to attract investments and apply for loans, but also to structure information, describe the project concept in detail and calculate profitability.

Key features of the business plan of an educational training center

The main sections of the business plan of an educational institution

The main section of any business plan- This detailed description concept of the future project. In our case - providing center educational services . This includes the following items:

  • Legal registration and necessary documents;
  • List of services and their cost;
  • Target audience and the procedure for its involvement;
  • Need for space and equipment;
  • Requirements for teaching staff, etc.

All these positions are formulated on the basis of a detailed analysis of the market and its features.

Description

Files

As noted above, there is a wide variety of educational services. You can focus on one area or create a multifunctional center. Among the most requested services are:

  • Financial management training - investing, savings, growth strategies, etc.;
  • Courses professional excellence, for example, training future cooks, locksmiths, hairdressers;
  • Additional education for schoolchildren - preparation for exams, development of speed reading, memory;
  • Psychological trainings - personal growth, relationships between a man and a woman, courses for parents, etc.

The choice of one or another direction is based on an analysis of the existing demand for educational services within business plan.

Each specialization has its own target audience. The more variety of courses you provide, the wider the range of potential clients.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of an educational training center

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding Plan

5.3. Educational training center sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of an educational training center

7 - Conclusions

The business plan of the educational training center is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business plan of the educational training center

To start and medium term planning the activity of the training center required a business plan, and we bought it on the siteplanpro. en. The plan turned out to be very informative. The financial schemes are understandable, it is possible to substitute any numbers into the formulas, just make any changes. Special thanks for the beautiful design.

Natalia V.Sh., Deputy Director of the training center

Feedback on the business plan of the dance studio school

To open a dance studio, we needed investments and private investments. The result exceeded our expectations - the document turned out to be exemplary, and we managed to get an investment in the amount of 5 million rubles. Thank you very much to the specialists from the site for the excellent work done!

Irina Petrenko, Nikolaev

Feedback on the business planprivate kindergarten

We bought a ready-made business plan on the Plan-Pro.ru website, adjusted it a bit and got a loan from the bank. Received 30 million rubles we will spend on opening a private kindergarten for 100 places. Many thanks to the specialists from Plan-Pro.ru for the excellent work done!

Olga Veronkina, director of a private kindergarten

Feedback on the business plan of the educational training center

In order to attract funding for the opening of a training center, we needed a business plan. A month ago we used Plan-Pro services and downloaded finished project development of the educational educational center. First of all, we liked the fact that the kit includes a convenient financial model that allows you to change the parameters of the business plan for yourself, as well as the fact that the business plan itself is well structured and has everything necessary calculations. As a result, we received a loan from Sberbank for 900,000 rubles and attracted investments in the amount of 2.5 million rubles.

Krapivin E.A., Togliatti.

Analysis of the educational services market in a business plan

The competition in this market is high, but every year new directions develop, new training programs appear, which allows the entrepreneur to occupy his niche.

To do this, at the planning stage, it is necessary to analyze both consumers and competitors. educational center within business plan, as well as to study the main development trends and innovative approaches to learning.

Among the main competitors are the following:

  • Similar specialized and multidisciplinary schools;
  • Private trainers and teachers;
  • Online schools and courses.

In order to ensure a constant flow of customers, it is important to formulate your competitive advantages, which include:

  • Flexible pricing policy;
  • Availability of qualified teachers;
  • Unique and effective programs;
  • Individual approach;
  • Convenient location;
  • The ability to choose a convenient time, etc.

The business direction in education is one of the most popular today. will allow you to understand the specifics of this area and make the right decision regarding the feasibility of developing this business.

Legal registration of the activities of the educational project

If you employ teachers and issue a certificate upon completion of training, up to this species activities are subject to mandatory licensing. The costs of its execution must be included in business plan for a training educational center.

The corresponding license can be obtained as entity, and an individual entrepreneur, by contacting the territorial body of Rosobrnadzor with the following documents:

  • Copies of documents confirming registration as a legal entity or individual entrepreneur and tax registration;
  • Charter, order on the appointment of a director and other title documents for legal entities;
  • Documents confirming the ownership suitable premises or a lease agreement for it;
  • Conclusions of the fire inspection and sanitary and epidemiological authorities on the compliance of the premises with all requirements;
  • Application for a license;
  • Confirmation of the qualifications and work experience of hired teachers;
  • Compiled educational programs;
  • Check for payment of the state fee in the amount of 7,500 rubles;
  • Certificate of purchase of the necessary material and technical equipment in accordance with federal standards;
  • Confirmation of the availability of the necessary electronic and printed resources.

As a result, within 60 days from the date of acceptance of the full set of documents, a perpetual license is issued.

The algorithm for opening an educational center in a business plan

  1. Analysis of the industry, demand, supply, pricing procedure;
  2. Description of the concept of the future project;
  3. Determination of resource needs;
  4. Making a forecast of revenue, profit, costs and other indicators;
  5. Calculation of project implementation efficiency;
  6. Identification of risks and ways to overcome them;
  7. Consolidation in business plan of an educational organization;
  8. Business registration;
  9. Selection of premises, carrying out repair work;
  10. Search for colleagues;
  11. Drawing up educational programs;
  12. Obtaining a license;
  13. Carrying out marketing activities;
  14. Opening.

Starting investments of the educational center provided for by the business plan

To start a business to provide educational services in business plan the costs necessary to start the project should be foreseen. The following main items should be included:

  • Registration of a business and obtaining a license - xxx rubles;
  • Premises rent - xxx;
  • Repair and purchase of equipment - xxx;
  • Marketing and advertising - xxx;
  • Development of educational programs - xxx;
  • stock Money- xxx.

The total amount will be from 5 to 50 million rubles. depending on the chosen niche and scale of activity. You can use both your own funds and use loans or investments. This will require a professionally written business plan. Ready business plan educational center you can download right now from the link below. All the information is structured there and the necessary calculations are made. With the help of the compiled financial model, you will be able to control the main performance indicators of the company.

Search for a room and its equipment for an educational institution

The main requirement for the premises is the convenience of its location. Good transport accessibility is required. It is best to focus on the city center.

Indoors, it is important to provide the following zones:

  • reception;
  • classes;
  • administrative premises;
  • Sanitary units.

Do not forget about the need to comply with fire safety and sanitary and hygienic requirements.

AT business plan the following costs should be foreseen for the purchase of equipment for educational institution:

  • Computers and office equipment;
  • Furniture designs;
  • Interactive boards;
  • Projectors;
  • Educational materials;
  • Video surveillance, fire extinguishing and alarm system.

Advertising of an educational organization, provided for by the business plan

AT business plan it is possible to provide for the implementation of the following marketing activities aimed at promoting educational center:

  • Advertising on radio and television, in specialized newspapers and magazines;
  • Creation of a website and groups in social networks;
  • Distribution of leaflets and a bright signboard with pointers;
  • Outdoor advertising on buses and billboards;
  • Participation in olympiads and intellectual competitions as sponsors.

The financial model of the educational center in the business plan

To create a financial model, you will need to make a forecast of the main performance indicators educational organization in a business plan.

Current costs of an educational institution in a business plan

  • Rent - xxx rub.;
  • Utilities - xxx;
  • Staff salaries - xxx;
  • Updating educational programs and materials - xxx;
  • Marketing and advertising - xxx;
  • Tax deductions - xxx.

The total amount required for normal operation educational center, will amount to business plan from xxx rub. monthly.

Personnel plan of the business plan of the educational center

AT business plan it is necessary to provide for the costs of wages for the following positions educational organization:

  • Director;
  • Administrator;
  • Accountant;
  • Marketer;
  • Account Manager;
  • teachers;
  • Security guard;
  • Cleaning woman.

Income of the educational center in the business plan

The revenue generated from the collection of fees for the provision of services will be from xxx rubles. per month. In this case, the profit of the educational institution, calculated in the business plan, can reach up to xxx rubles. monthly. a separate product designed for business planning and calculation of all its

Business Income Plan

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to see the profitability in the context of a separate profit center or even a separate product.

The cash flow statement is the most important document of any business plan. Contains comprehensive information on operating, investment and financial receipts and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download a ready-made business plan for an educational center with financial calculations and an Excel financial model

Opening this business is complicated by the need to go through the procedure for licensing activities and the availability high level competition in the industry.

To make a profit, you should take care of taking into account all the nuances at the planning stage. The best way to do this is to write a business plan. We have prepared educational center business plan, which you can download right now from the link below and start implementing your idea without delay. All information is structured there, this document contains a calculated financial model. It will be required for negotiating with creditors and investors. We can also prepare an individual turnkey business plan, where we will take into account all your wishes.

An educational institution with a competent approach to organization can become good source income generation and promising direction further development business.

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

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MS Word Volume: 35 pages

Business plan

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    Business plan of an educational institution

    Zoya
    Good afternoon.
    I got acquainted with the business plan of opening a private university. I am a teacher with 40 years of experience and I want to note the thoroughness and accessibility of the presentation of its content. Thank you, I hope that all this will be useful to us in the implementation of our plans.

    Hello Zoya. Thank you for taking the time to respond. Opening an educational institution requires not only the ability to plan and manage a business, but also deep knowledge in pedagogy. You have both, so the implementation of plans is "not far off." We wish you success.

    Business plan of an educational institution

    Natalia
    We decided to open educational organization. The business plan helped to understand the nuances of the opening. Revised individual items repeatedly. We worked out the financial component in detail. Thanks to the developers and special thanks to the site team for their help and the opportunity to speed up the process of developing a business plan several times. We will continue to contact you for help.

    Natalia, thank you for your feedback! We are glad that our work has helped you speed up your business. Activities in the field of education require a lot of strength and energy, we wish you to continue to use it as productively in order to succeed. Good luck to you!

    Business plan of an educational institution

    Denis
    A very good, detailed plan, of course, you need to refine it taking into account your situation, but I really liked the preparation. I think that you need to first do it yourself, and only then give it to an economist for verification. When you have not worked out each item of the plan yourself, but simply ordered it, this is not entirely correct.

    Denis, thanks for the feedback! We agree with you that self-compilation of a business plan allows you to delve deeper into the future business. But there are also many nuances that can be missed without having financial education. And here, as you rightly noted, they come to the rescue turnkey solutions like on our website. We wish you successful implementation of your plans!

The main thing about the business plan of an educational institution

The phrase "private university" has long and firmly entered our everyday life, and you will no longer surprise anyone with the presence of a non-state diploma educational institution. There are more and more such institutes and universities, as state universities are not able to meet the existing needs of graduates. However, this niche has not yet been filled. What is the reason?

First of all, the fact that the business associated with educational services requires large-scale capital investments. Huge problems are also associated with the search for a suitable premises, which must meet the numerous requirements of Rospotrebnadzor and Pozhnadzor. But before opening his own educational institution, a businessman needs to carefully study the situation in this market segment, get acquainted with reviews of educational services provided in other private educational institutions - this will help to avoid mistakes made by others.

It is important to understand that the popularity of the university is mainly influenced by its reputation, which depends, first of all, on the quality of educational services and the level of professionalism of teachers.

Study, study and study again…

Educational services, as a business area, are developing more and more actively, despite all the difficulties associated with the organization of this process. And there are really a lot of them. First of all, problems may arise with obtaining a special license, since without it the institution has no right to engage in educational activities. An educational license will cost several tens of thousands of rubles, depending on whether you try to get it yourself, or decide to save time and nerves by entrusting this procedure to professionals.

Start your own educational business The educational center, college or university - in our country, either a legal entity or individual having the status of an individual entrepreneur. No CJSC, LLC, OJSC in this case are unacceptable. Teachers of an educational institution do not need to obtain licenses, but each of them must be registered as an entrepreneur. Certain difficulties arise with this, since some teachers would like to combine their activities in one of the state universities with work in a private educational institution.

By the way, the selection of teaching staff must be approached with all responsibility. After all, the reputation of your university or college directly depends on the professionalism of teachers. When starting an education business, think about what new educational programs you can attract students. Parents of graduates are willing to pay for the education of their children, but at the same time they want to be sure that there is something to pay for.

When opening a university or an educational center as a type of private business, an entrepreneur, of course, wants to be sure that a lot of money will not be wasted. In order for the result to meet expectations, it is necessary to be guided in your work by a professional business plan of an educational institution, from which you will learn how to calculate the payback of an educational business, how to open educational courses and avoid unnecessary costs.

A ready-made business plan for an educational institution from scratch with examples of opening calculations

In stock Business plan of an educational institution 5 20

The amount of initial investment - 2,028,000 rubles;

Break-even point - for 3 months;

Payback period - 21 months;

The average monthly profit is 103,369 rubles.

2. Description of the business, product or service

Recently, the growth of industry in the country amounted to about 5%, which is a good indicator. With this development great importance playing automation technological process, i.e. implementation information technologies to the enterprise. To solve this problem, competent personnel with knowledge in this area is needed. Thus, there is a need for qualified workforce. This need can be met either by attracting third-party specialists, which requires significant financial resources, or by training your own personnel already at the stage preschool period, which is a cheaper alternative.

Thus, the need for this project is obvious, in addition, the organization of a computer class will create a more favorable general social background in the area.

Preschool is an educational institution owned by the municipality.

During recent years Specialists of the New Technologies Implementation Department conducted research and developed a number of unique information services that meets the most pressing needs of the population in the area.

Therefore, the subjects of business is educational services.

The founder and organizer of this project is the administration of the preschool institution represented by the unit for the introduction of new technologies.

The structure of the proposed services is as follows:

  1. getting basic computer skills;
  2. access to Internet resources;
  3. work with developing and educational software products (“Intellect-plus”, “Smart child”, etc.);
  4. gaming leisure;
  5. work with the software package (Windows, office software package, PhotoShop, etc.) to increase the level of computer knowledge (for the most gifted children).

Fundamentally new is that in this project, the introduction of new information technologies in education in preschool educational institutions is observed, which is an exception, because. an attempt was made to combine modern technologies with a childish outlook and mind. Thus, there is some free space in the market, which this project can successfully fill.

The second positive argument is that there are experienced teachers and a psychologist in the class, i.e. children are under tight control.

Particular attention must be paid to the safety of classes. Before each lesson or leisure activity, children are given instructions on the correct behavior and work in the classroom. In order to this process had the greatest efficiency, the rules are read in the form of a game, i.e. the teacher shows everything with his own hands.

In view of the fact that there is only one preschool educational institution in this area, it can be argued that the offered services in education will remain in demand, at least until the appearance of a second such institution.

3. Description of the market

Thus, we can conclude that both women and men prefer classes with their children once a week or more to all other options. Some men want classes for children in the amount of more than 1 time in two weeks or even a month, which is not at all typical for women. Approximately the voices in the answer “never” poured in. Those. it can be noted that, in general, women are characterized by the position of either doing or not doing it at all. Men, on the other hand, are more restrained in this matter and offer to leave the choice to the children.

Thus, we can conclude that when segmenting by gender, and given that the first category is the most significant, women have a greater influence on the schedule of classes, i.e. mothers, which is a fairly predictable factor.

4. Organizational structure

Organizational and legal form - LLC.

The general management of the project will be carried out by the administration of the PEI. The project will be directly managed by the department for the introduction of new technologies represented by its head. All consulting, technical and other issues related to the project will be resolved by the staff of the above department, which has all the necessary intellectual and methodological resources for this, as well as patents for unique software products. The control system is presented in the table.

fixed costs Salary The number of employees Sum Average salary per month per employee
Director25 000 1 25 000 45 403
Administrator20 000 2 40 000 26 801
Teacher13 000 6 78 000 35 670
Insurance premiums

42 900
Total payroll

185 900

This staff meets all staffing needs of the project, other workers will be hired as needed. The remuneration system provides for a remuneration policy in the form of lump-sum payments from profits.

5. Financial plan

To open a computer class in a preschool educational institution, it is necessary, first of all, to purchase the required equipment and furniture. Costs structured by items are presented in the table.

Name Quantity Price for 1 piece total amount
Author's methodology of developmental classes3 50 000 150 000
interactive board6 62 000 372 000
Set of educational toys2 35 000 70 000
Teaching materials, set1 40 000 40 000
A computer20 25 000 500 000
Desk-chair set30 12 000 360 000
Sofa4 15 000 60 000
armchairs8 7 000 56 000
Reception equipment1 30 000 30 000
Total:

1 638 000

COURSE PROJECT

by discipline

Business planning

on the topic:

"DRAFT BUSINESS PLAN OF THE ENTERPRISE

(BY THE EXAMPLE OF CREATING A CENTER

PERSONAL DEVELOPMENT "VECTOR")"

Section 1. Summary

To develop a business plan, the author considered the creation of an enterprise specializing in additional education of the population. To additional education, in this case, we can include the organization of various courses and trainings, holding master classes and training seminars designed to increase the efficiency of labor and social activities of the population or certain categories of citizens. The activities of the personal development center being created will not be focused on professional and qualification education, but should contribute more personal development and encourage self-development of the population.

Education within the framework of this course project is considered in broad sense its understanding - as a purposeful process of education and training of an individual or group, which is a set of acquired knowledge, skills, values, experience and competence.

The organization presented in the business plan is the center of personal growth "Vector".

This project is characterized by the demand for this type of educational services among consumers.

The target audience of the project is mainly adults from 20 to 50 years old.

The range of educational services offered at the initial stage is five types of courses:

· Computer literacy course

· Legal Literacy Course

· Financial Literacy Course

· Personal Growth Course

· Communication course

In the future, it is planned to expand the range by introducing new programs and courses:

· One-time master classes

· Thematic trainings

· Periodic trainings

· Training seminars

· Professional training courses

· business game

According to the calculations made in the business plan, the total amount of the initial investment will be 870,320 rubles. At the same time, the break-even point of the project for the implementation of this business plan comes already after the third month after the start of the activity of the Vector center, and a full return of all start-up investments occurs on the eleventh month from the start of the start.

Thus, we conclude that, according to all financial and other indicators, the draft business plan can be recognized as successful and recommended for implementation.

Section 2. Description of the business, product or service

Even before the creation of a center for personal growth as an educational institution, it is necessary to decide whether documents will be issued to students and students who have completed training, which must confirm the completion of training in our center. And if they are issued, what sample will these documents be. To date, for the issuance of state diplomas and certificates to graduates of courses or training programs, accreditation of training programs and licensing of the teaching activity is required. In the case of individual teaching activities and the issuance of documents of an unapproved sample (without legal force), licensing and accreditation are not required. This option is more preferable for the personal growth center "Vector", because in this case the registration of the enterprise will be easier.

AT target audience center of personal growth "Vector" will include:

1) Heads of departments and enterprises who send the personnel of their organization for training at the Vector Center with the following goals:

a.Rally your team of subordinates

b.Get subordinates to work more efficiently

c.Enhance personal management skills

d.Establish communication within and with the team

2) Adults who choose individual or group classes for the purpose of:

a.Raising self-esteem

b.Gaining new knowledge

c.Determining the direction of self-development

d.Destruction of own complexes that interfere with communication in society

e.Acquisition of communication skills

f.Diversified personality development

g.Acquisition of teamwork skills

h.Establishing contacts and communications in a professional or social environment

Thus, the main target audience is adults from 20 to 50 years old, working in a team or looking for a job. Also, the target group can include student groups or work teams that have communication problems and need help in establishing effective relationships. The main goal of these people is self-development and the acquisition of new knowledge when attending trainings for personal growth and personal effectiveness. For our target audience, it is more important not to receive a "crust" confirming the acquisition of another qualification, but the real level of knowledge, skills and abilities that they can receive at the Vector Personal Growth Center.

The main activities of the Vector center will be (with an indication of the average duration of training):

1) One-time master classes, which will be held by people who have achieved success in their field of activity (successful managers of "top" companies, popular bloggers, famous politicians, public figures, managers of popular projects). Duration - from one and a half to three hours.

2) One-time thematic trainings. It is advisable to attend such trainings with the aim of one-time obtaining any missing skills. Duration - from one and a half hours to 8 hours of training (with a lunch break).

3) Periodic training. When concluding a long-term contract (purchasing a subscription), these will be monthly thematic trainings for the group, or seasonal trainings (organization of regular corporate trainings, trainings on team building for labor collectives or student groups). Duration - once a month from one and a half to two hours, or once a season from one and a half to three hours.

4) Educational seminars. During such seminars, there is an exchange of knowledge and an exchange of experience based on obtaining basic information on the topics of the seminar. The duration of one seminar is up to three hours.

5) Courses of personal growth and development of various thematic areas. The courses involve systematic attendance at classes held in various forms (lectures, seminars, practical exercises and game forms). Duration - from a strictly defined course (for example, 10 lessons of 2 hours) to a free visiting schedule (for example, on Mondays and Thursdays for two hours).

6) Professional training courses (the duration of training depends on the degree of initial training of students - from a weekly course of two hours a day, to regular two-hour classes during the academic year):

a)Computer literacy courses

b)Financial Literacy Courses

in)Legal literacy courses

G)Various other courses...

7) Business game. The direction has been successfully used in training for a long time, since the necessary knowledge and skills are acquired by example in a playful way. The duration of one game is from two hours to 8 (with a break for lunch).

The above areas of activity will be the main ones in the Vector center and require the direct participation and presence of students (listeners) in the classroom. But besides this, in individually It is possible to work on personal development and remotely. In this case, an individual training plan will be drawn up for the student, taking into account his personal wishes and preferences and in a form convenient for him. Such remote classes are possible, for example, in training in the preparation of business plans for an enterprise or in training in working with computer programs (1C, Photoshop, 3- D Mach and others).

Group lessons can be in completed groups, or by free attendance (when the student knows, for example, that self-esteem classes are held every Monday and Thursday and he chooses the regularity of attending these classes). Permanent groups will also be formed in the Vector center:

· evening;

· morning;

· day;

· weekend groups;

· thematic groups.

Such a type of business as the organization of training has a seasonal nature: most often, the flow of students and students in the summer months is noticeably lower, and with the start of the “usual” school year- the flow is resumed.

Opening hours of the personal growth center "Vector": daily from 0800 to 2100 hours. The need for such a mode of operation is dictated by the need for morning, afternoon and evening groups - depending on the type of employment of students. For example, computer literacy courses are likely to be attended by pensioners who want to learn the basics of working with a computer in order to be able to communicate on social networks - it is more convenient for them to study in the morning (in the morning). And, if we take courses with the 1C: Accounting platform as an example, then they will most likely be attended by novice entrepreneurs or people who want to improve their professional knowledge - and it will be more convenient for them to study in the evenings, after their main work.

Section 3Sales and Marketing

Centers engaged in educational activities in large cities are distinguished by a recognizable corporate identity, a memorable name, and their own logo. In order to attract the attention of potential consumers in the city of Khabarovsk, the name "Vector" was chosen. The word "vector" itself has a direct meaning - it is a directed segment, that is, a segment that has a length and a certain direction. The concept of this word is consistent with the definition of the direction of our activity and, moreover, is easy to remember.

Also, one of the basic defining components is a good location. Therefore, it is necessary for the office to rent a room in the city center, in one of shopping centers or business centers located in the center in the city of Khabarovsk.

At the beginning of its activity, when a permanent client base has not yet been formed, it is necessary to cooperate with a promotion company. For cooperation, a well-known company in Khabarovsk - "Far Eastern Association for the Quality of Advertising and Marketing", which is located at: st. Gamarnika, 72 of. 301. She offers the following services: branding, organizing an advertising campaign, conducting marketing research, marketing outsourcing.

Also, at the initial stage of activity, in order to attract customers, it will be necessary to hold promotions and introduce various bonuses. For example, these can be shares:

· "Bring a friend - get a 10 percent discount!";

· "Repost us on Instagram - get one lesson for free!"

· … and other similar promotions widely known to marketers and PR people.

Special attention for the promotion of the services of the center "Vector" deserve social media. This is one of the least expensive and, at the same time, highly effective methods of promoting services. It is necessary to create pages of the Vector Center in well-known and replicated social networks (Odnoklassniki.ru, Instagram, Telegramm, Twitter, VKontakte, as well as other social networks).

Also, it is necessary to give preference to the "ordinary" methods of advertising, such as: posters, leaflets, distribution of business cards, advertising on cars, flyers, and so on.

In addition, one of the least expensive methods of "word of mouth" is that our graduates or those who are already studying will recommend the Vector center to their friends if we create a cozy and favorable atmosphere in our center and hire highly qualified staff.

It is important to apply the full range of measures to promote your services, this will bring a faster and more effective result.

Section 4. Production plan

It is necessary to outline the main steps that should be taken to create a center for personal growth "Vector".

Table 1 continued

Name

Amount

The cost of 1 piece, rub.

Total amount, rub.

Bookcase for books

2 500

5 000

Sofa

15 000

15 000

Personal computers

21 000

84 000

Stationery

Of necessity

5 000

5 000

Microwave

3 000

3 000

Electric kettle

2 000

2 000

Wardrobe for clothes

7 100

7 100

Safe

4 000

4 000

Total



305 600

Step 4. Search for administrative staff, teachers and leaders of courses and trainings

Recruitment can be done in several ways:

1. Through specialized sites that post applicants' resumes (usually on well-known recruiting sites, access to applicants' profiles is provided to a recruiter for 15,000 rubles for an unlimited period, or for 200 rubles for one profile);

2. Search for employees through friends and acquaintances;

3. Placement of vacancy announcements on free Internet resources (Avito, Rabota.ru and others);

4. Search for teachers in universities, technical schools, schools, and private and public centers for advanced training.