home Ideas Rating of the best baby food manufacturers. How to open your own baby food store

Rating of the best baby food manufacturers. How to open your own baby food store

Thinking about how to open own business? Is it difficult for you to decide on its content? Think about opening a store baby food. Why is this business interesting? Children are born, grow up and are born again and this will always be the case. Parents, even with very little income, will not save on children, especially when we're talking about about their nutrition. Specialty stores, especially in residential areas, not so much. More often we see small departments in supermarkets.

Brief business analysis:
Costs of setting up a business:700,000 - 1,100,000 rubles
Relevant for cities with the population: from 30 thousand
Industry situation:the market is saturated with supply
Difficulty of organizing a business: 3/5
Payback: 1-1.5 years

First steps in learning business

Before you decide to open a baby food store, you need to study the supply and demand in your area. locality. Next, you need to get to know the suppliers and analyze their offers. A thorough study of competitors will also not be superfluous.

Analyzing the market

To understand the situation, it is not enough to know approximately how many such stores there are in your city. It is necessary to know exactly in which areas they are located and what they offer the buyer. This is necessary in order not to “produce” identical retail outlets in the same area. The winner will definitely be the old, familiar store.

After choosing a suitable area to open a baby food store, study the competitive environment. Several aspects need to be analyzed:

what products are sold;
how the competitor sets the price;
store design;
attendance;
what type of advertising attracts customers?

At the same time, the results of such an analysis must be correlated with the prospect of long-term existence and further development your business in this particular area from the point of view of the population living in it. If this is a young area with young residents, families where children will be born, then everything is in order. Such a store will be in demand.

Supplier selection

This point is very important, especially from the point of view of supplying quality products, because we are talking about baby food. Taking into account that the maximum allowable markup on such goods cannot exceed 30%, It's best to contact the manufacturer. This will avoid intermediary markup. However, this is not always possible, because the manufacturer may be located far from your city and transportation costs will “eat up” all the profit from the sale. In a word, it is not always cost-effective.

Another disadvantage of working with a manufacturer is that they require you to purchase large quantities of goods, which you may not need.

The second option could be official regional representative of the manufacturer, who will become your link. This has a number of advantages:

deliveries for sale are possible;
the manufacturer can provide equipment for the sales area free of charge.

The question is whether there is such a representative in your locality and whether he will also set conditions for the purchase of large quantities.

The third, most acceptable option is choice wholesale company , which represents different manufacturers, which significantly expands the opportunity to diversify the assortment.

We register a business

Like any business, a baby food store requires official registration. There are two options - to register as an individual entrepreneurship (IP) or a limited liability company (LLC). How to open a baby food store to save on taxes?

Opening a store

How to open a baby food store from scratch? The process takes place in several stages.

Selecting a location

A few words have already been said about this above. But there are still nuances that will directly affect the traffic to your store. It is advisable to open a baby food store where there will be high traffic of your target audience - parents with small children.

Possible options:

proximity to a children's clinic;
near kindergartens, playgrounds or parks where mothers and babies walk;
next to the dairy kitchen.

Selecting premises and organizing a sales area

There is no point in renting a space larger than 40-50 square meters. m. For a sales area for a baby food store, 30 square meters is quite enough. The remaining area should accommodate a bathroom, staff room and product storage.

Modern consumers, especially anxious moms, will definitely want to hold the jar in their hand and read the label. Therefore, it is better to place shelves with goods in free access.

The main product is located in the most accessible places, and related products are in secondary ones.

Make a facelift by decorating the room with children's themed drawings and bright colors. This will please buyers and children will love it.

Nowadays, many stores organize trading floor simple children's corners where the child can be occupied while the mother chooses a product. Equip it with a children's table with coloring books, pencils and just album sheets on which the child can draw. Either way it will produce good impression on buyers.

Over time, you can hang a TV in the living room where cartoons will be shown. Then the children will definitely allow their parents to thoroughly explore the shelves with goods.

Staff

The selection of personnel for a baby food store should be approached responsibly. The ideal option would be employees who are already familiar with this branch of trade. For a store to be profitable, it must be open seven days a week on a schedule that allows customers to enter after their regular business hours. This means that you will have to hire enough salespeople to work in shifts.

The seller is the face of the store; it largely depends on him whether your customers will become regulars. First of all, they are consultants, so knowledge of the product is mandatory for them.

In addition, it is desirable to have a manager who would monitor the work of staff, be responsible for supplies and resolve current organizational issues.

All sellers must have health certificates, since this is a baby food store. If you are suddenly poisoned by any product from your store, you will not be able to avoid trouble with the inspection authorities, and your reputation will suffer so much that it will take a long time to restore it.

Of course, a store needs accounting. There is no need to hire an accountant for this. There are a lot of outsourcing companies providing such services. You can hire a cleaner in the same way.

Shop equipment

If you have entered into an agreement with the manufacturer or its regional representative, they can supply you retail store equipment for free. If not, you need to purchase racks and refrigeration equipment, if you plan to trade perishable goods or goods with certain requirements for temperature conditions its storage.

The baby food store needs cash machine, purchased and registered in tax office properly.

Operational accounting of products will be maintained in in electronic format, therefore, it is inevitable to purchase a computer and software for accounting of goods.

Before opening a baby food store, you need to decide on the assortment. An analysis of the goods available on the shelves of competitors will be very helpful here. Perhaps you will be able to occupy some niche that they have not yet penetrated.

Another way to decide on the assortment, as well as the quantity of goods, is through experimentation. Purchase goods from different manufacturers in small quantity. After a certain period of time, you will see for yourself what there is greater demand for and in what time the goods are sold out.

Subsequently, such an analysis will make it possible to purchase goods in such quantities that they do not have time to expire. Parents take it most seriously, and will not take goods that expire even after two days; they will always prefer fresh ones.

As for the set of products, it may be as follows:

You can gradually fill the baby food store with related products. It is advisable to include in this list baby dishes, bottles for water or formula, diapers, baby wipes, in general, everything that is prompted by parental demand.

When receiving a product from a supplier, always check the certificate for it. In general, it's a good idea to know what product you're selling. You can spend a certain amount of money and send samples from all batches to the Rospotrebnadzor laboratory to determine the quality of the product. First of all, does the composition stated on the label correspond to the contents of the jar or box.

This way you will be confident that you are selling a high-quality and safe product. In any case, a certificate must be attached to each batch in order to avoid claims from inspection authorities if they come with an inspection.

Information support and advertising

How to open a baby food store without advertising? Of course, it is possible, but it will unwind more slowly. There are several ways to promote and PR your brainchild, and you need to use them all.

Internet advertising . This could be PR on social networks in city target groups. Now mothers are very willing to unite in communities in which they share useful information. You can post information about the opening of a new store on local electronic bulletin boards.
Advertising with the help of promoters. They can distribute leaflets about the opening of a store in places where parents and children gather in large numbers, for example, in shopping and entertainment centers. But for this it is necessary to negotiate with their administration. Leaflets can also be posted on their information boards.
Don’t skimp on the opening of a store - announce it in advance and organize its festive decoration, as well as discounts and promotions in honor of the opening.
Ask permission local authority authorities to post signs to store locations in your area.

After the first satisfied customers appear, you can already count on word of mouth. Word of mouth about your store will spread spontaneously.

What to include in investment calculations

To open a baby food store you also need to find start-up capital. If the business plan is drawn up correctly, taking into account all the conditions for its recoupment, you can safely take out a business loan. But you must also keep in mind that the payback period for such stores is on average from 1 to 1.5 years. The consumables include:

All expenses are fixed, except for the purchase of equipment and repairs. Therefore, it is advisable to calculate them for a year in order to have an idea of the amount of funds that you have to invest. It is impossible to give specific numbers, since they may be different for each city or region.

Business prospects

How to open a baby food store and not go broke? If you use our advice wisely and analyze the situation well, this will not happen. Baby food is a product that will always be needed. Therefore, you can move from counting expenses to counting profits very quickly. And thinking about where to spend the profits is much more pleasant than thinking about where to get money for business!

The baby food segment has constant demand in the Russian food market. Regardless of the financial situation in the country, this sector is one of the most stable. This is due to a social factor, namely: the desire of parents to provide their children with the highest quality and healthy food. In this regard, timely delivery of baby food is an extremely important stage in the entire process of delivering the product from manufacturer to consumer.

The following requirements are put forward for delivery:

speed;
compliance with storage requirements during transportation;
careful handling of goods.

The first two points play a particularly important role, since the remaining shelf life and, accordingly, the sales period depend on the speed, and the quality and suitability for consumption depend on compliance with storage requirements. Taking into account the fact that baby food implies the most natural composition, these requirements are critically important.

The situation on the baby food market in Russia

Regardless of the financial situation in the country, the segmentation of the baby food market is little subject to change. In particular, the indicators in 2015 took the following form.

Purees (27.1%) and mixtures (19.9%) occupy almost half of the entire segment (47%). Such indicators are due to the fact that products of this type are designed for children under three years of age, who have certain restrictions on food consumption due to the peculiarities of the functioning of the child’s body. A variety of yoghurts, juices and cereals are aimed at older people, when children can already eat adult foods without restrictions.

Trusted manufacturers for baby food delivery

Delivery of baby food, as mentioned earlier, is a very important point in the entire supply chain. This process is further complicated by the fact that most products are Russian market children's products are imported.

As can be seen in the diagram above, the clear leader in the foreign baby food market is Nestle company(41%) and Danone (26%). This is due to the fact that these brands provide product lines not only for children up to 3 years old, but also for the older age category.

Currently, their supply is not problematic, since the companies' enterprises have appeared in Russia.

Delivery of Hipp baby food is now more labor-intensive, but still necessary. In fact this trademark– the most popular and trusted in the Russian market.

How to choose a baby food supplier

Delivery of baby food requires the presence of reliable and trusted suppliers.

When analyzing all available offers, the following factors should be considered:

Price. The supplier with the lowest price gives ample opportunity to adjust markups.
Quality. In the situation with baby food, the most important selection criterion. In case of doubt, it is recommended to make a test purchase and conduct laboratory tests.
Availability of all necessary documents. Depending on the reputation of the supplier, both superficial and in-depth verification of documentation can be carried out.

Delivery issues are also important, however, with well-developed logistics and a reasonable approach to organization, deliveries even from the most remote areas will be as fast as possible.

Baby food is a specialized product that is produced from the highest quality products in a certain way and in compliance with the necessary technologies. The baby’s body is especially vulnerable and therefore requires increased attention. Nutrition is the basis of a child’s health. What the baby eats determines how correctly his entire body is formed, bones are strengthened, the nervous system develops, etc.

Baby food is available in several types and is suitable for different ages.

Infant formulas are breast milk substitutes that can be used even for newborns. The best of them should be enriched with vitamins and microelements necessary for proper development.
Puree in jars is the most common type of baby food; it is introduced from 4 months. This puree is made from various vegetables (zucchini, cauliflower, carrots, etc.), fruits (banana, apple, pear, etc.) with the addition of cottage cheese and meat (chicken, turkey, beef, etc.) . There are single-component ones and those consisting of several products at once (for example, berry salad or turkey with vegetables). The packaging of such baby food is the safest, because... does not allow air or harmful substances to pass through and can be stored in closed quite a long time. Another advantage of eating in jars is the preservation of nutrients.
Porridge. Suitable for babies (4 months) and older children. Grains familiar to adults (rice, buckwheat, oatmeal, etc.) are subject to special processing, after which the porridge is easily digested by the child’s body, saturating it with useful substances.
Juices. Suitable for purchase for children from 3 months. Good manufacturers make them from natural fruits and berries and do not add sugar (to products for the little ones). Juice is an important component of any child’s diet.

Choosing quality food for a child is very important point. For example, formula milk is used from birth if the mother is unable to breastfeed. Imagine that from the first days your child eats a low-quality product. It's unpleasant, isn't it? Therefore, it is important to know what can and should be purchased, and what will harm the baby’s health. Our rating of baby food manufacturers will allow you to choose the best and most suitable brand for you.

The best domestic companies producing baby food

4 Sami with a mustache

Balanced composition, modern technologies production
Country Russia
Average price: 30 rub.
Rating (2019): 4.5

Recently, the Ivanovo plant introduced a new brand of baby food, “Sami with a Mustache.” The plant produces high quality products at the very modern equipment. It offers food for children from 4 months. When developing each individual product trends in nutrition and dietetics were taken into account. Now the “Sami with a Mustache” assortment includes fruit juices(apple with melon, peach, etc.), fruit purees in standard glass jars, meat, fish and vegetable purees in sippy packs, as well as ready-made cereals for babies from 6 months. The prices for the company's products are quite reasonable.

Buyers note the pleasant, balanced taste of baby food. Convenient travel packaging is another argument in favor of “Yourself with a mustache.” Such nutrition helps to properly introduce complementary foods and support the healthy development of the baby. Another difference between the products is the ideal combination of price and quality. Main advantages: modern technologies, balanced composition, optimal cost, positive reviews, wide range, convenient packaging.

3 Nutricia

Best quality
A country: Netherlands (produced in Russia)
Average price: 280 rub.
Rating (2019): 4.6

Nutricia is a global brand for the production of baby food from birth to three years. Specializes in the production of infant formula. Offers three product lines: Nutrilon, “Malyutka” and “Malysh”. The first is distinguished by the presence of specialized products (for children with low weight, premature babies, with digestive disorders, for diet therapy, etc.). “Malyutka” is made with the addition of zinc, iron, prebiotics and without sugar. “Malysh”, like other products of the brand, does not contain preservatives or dyes and has an optimal price. High quality products make Nutricia one of the most sought-after companies in the domestic market.

Advantages:

formula for newborns;
excellent composition;
products for children with disabilities are presented;
different price categories;
hypoallergenic products.

Flaws:

not detected.

2 Agusha

The widest range
Country Russia
Average price: 31 rub.
Rating (2019): 4.7

Agusha is another domestic company producing baby food products. Distinguished by the production of a large number of different goods good quality. Offers a choice of three product lines: “First Spoon” - food for babies 4 months of age, includes biokefir, cottage cheese, rabbit, turkey, apple puree, etc., drinking water and juices; “Agusha” - nutrition from 6 months: viscous and liquid yogurt with different flavors, fruit cottage cheese, milk with vitamins and prebiotics, dry cereals, purees in jars, fruit drinks and more; “I myself” - suitable for use by children over 2.5 years old and consists of two-layer cottage cheese, drinking yogurt and milkshakes. The manufacturer also offers milk formulas that are suitable for children from birth.

Advantages:

large selection of goods;
Suitable for all ages;
pleasant appearance;
there are products for newborns;
low price.

Flaws:

not always a good composition.

1 FrutoNanny

The optimum ratio of price and quality
Country Russia
Average price: 33 rub.
Rating (2019): 4.8

One of the most popular Russian manufacturers baby food. It is included in the average price category, but due to the frequent holding of interesting promotions and special offers, the products can be classified as inexpensive. It has a large assortment goods: porridges of different consistencies with and without additives (pieces of fruit, milk, etc.); fruit, vegetable and meat purees in jars; juices, nectars and fruit drinks; dairy products, water. There is a special line of hypoallergenic products.

Advantages:

wide choose;
products for first feeding (from 4 months);
optimal cost;
children like it;
good taste;
natural composition.

Flaws:

healthy ingredients are not in all products;
no mixtures.

The best companies producing baby food with impeccable quality

4 Humana

Natural composition, strict quality control
Country: Germany
Average price: 300 rub.
Rating (2019): 4.5

German manufacturer Humana presents its products highest quality with completely natural ingredients. Each product of the company consists of ingredients carefully selected for each age. Among them is DHA acid, which is responsible for the development of the brain and nerve cells, many vitamins (Omega 3, 6, B2, D, C) and others. The manufacturer uses iodine, calcium, fluoride, and gluten as useful microelements. The range includes baby tea, formula, cereals, health foods and puddings. The cost of Humana products is quite high, but it is fully justified by the excellent quality.

Experts believe that Humana formulas are ideal nutrition for infants. Moreover, among the products you can find a specialized medicated formula for children with lactose intolerance or premature babies. At each stage of production, strict quality control is carried out, which allows us to obtain the best product in all respects. No preservatives, dyes or other harmful substances are added to the composition. Main advantages: natural, well-thought-out composition, meeting the needs of children different ages, healthy desserts, therapeutic nutrition, excellent reviews. Disadvantages: high cost.

3 HiPP

Best taste
Country: Germany
Average price: 67 rub.
Rating (2019): 4.6

A German manufacturer with a long history guarantees the highest quality of its products. Baby food using special technology and natural ingredients provides parents with peace of mind and babies with a pleasant taste. HiPP produces powdered milk formulas for healthy children and dietary nutrition. They are enriched with vitamins and hypoallergenic. The range also includes fish and meat purees, creamy texture soups and much more. Recently, vegetable and fruit purees, dairy desserts and bio-juices were added to the product line. An important feature of HIPP is the absence of sugar in its composition. Organic ingredients retain the most beneficial microelements and support the healthy development of the baby.

Advantages:

there is everything for feeding children from birth to 3 years;
good taste;
there are products for indigestion;
hypoallergenic products.

Flaws:

high price.

2 Semper

Best assortment
Country: Sweden
Average price: 78 rub.
Rating (2019): 4.8

For more than 70 years, the Swedish company Semper has been producing premium baby food. Thanks to strict control and high requirements When manufactured, the company's products meet all standards and are of excellent quality. Moms have a large number of products to choose from, adapted for each age individually. Powdered milk formulas are suitable for newborns, some of them are intended for use from 6 months. There are even specialized mixtures for constipation. To feed babies from 4 to 6 months, vegetable and fruit purees in jars and soft packages, various cereals, juices and special children's tea with vitamins are offered. Oatmeal and multigrain wellings (8-11 months) - unusual porridges with tasty natural additives will make your baby's mealtimes even more enjoyable. Meatballs, meat and fish purees – a good choice to expand your child's diet.

Advantages:

adaptation to every age;
unique recipes;
big choice;
European quality.

Flaws:

high price;
Some products contain not entirely healthy ingredients.

1 Gerber

Great composition
Country: USA
Average price: 55 rub.
Rating (2019): 4.9

The American manufacturer presents baby food from 6 months of age. High quality products are ensured by compliance with technology and adherence to standards. Gerber's many years of experience allow us to produce reliable baby food products. The range includes single-component and multi-component purees in jars from fruits and vegetables, meat products, juices and desserts. The latter are represented by fruit cocktails in soft packaging, cottage cheese treats, etc. For a child over 1 year old, you can buy a healthy snack - a cereal bar or cookies.

Advantages:

eat products in child-friendly soft packaging;
high quality;
good composition with vitamins;
large selection of purees from one product.

Flaws:

high price;
Children don't always like it.

The best companies producing inexpensive baby food

4 diapers

Reliable manufacturer, wide range
Country Russia
Average price: 30 rub.
Rating (2019): 4.5

The main feature of the Spelenok company is the composition of its products. All ingredients here come from our own farm. Each component is full of vitamins and beneficial elements. The range includes a whole line of baby food: juices, purees, cereals and water. An important distinguishing feature of this manufacturer is its low price. At the same time, the quality of food is quite high. The products do not contain salt, sugar or preservatives. Some products are hypoallergenic. Parents can purchase Pelenok food for their child from birth.

There are fruit and vegetable purees to choose from (pear with vitamin C, apple and cherry, broccoli, zucchini, etc.), with the addition of cottage cheese, milk porridges, a variety of juices, and fruit drinks. Only natural, healthy ingredients reach the kids’ table. In production, specialists carefully monitor compliance with technical regulations. process and adhere to a specific quality management system. Advantages: wide range of food, quality ingredients from our own farm, excellent cost, availability, best reviews, hypoallergenic products.

3 Babushkino Lukoshko

Great quality
Country Russia
Average price: 44 rub.
Rating (2019): 4.6

“Babushkino Lukoshko” is distinguished by the presence of a fairly large selection of baby purees. It is presented both in jars and in soft packaging. Moms have many options to choose from: single-ingredient products; puree for the first meat (veal, horse meat, rabbit) and fish (cod and pink salmon with potatoes, salmon with vegetables) menu; cottage cheese with prunes, apricots, etc.; creamy and milky with different fruits. The manufacturer also offers specialized children's herbal teas with amazing composition. And meatballs in meat broth are an amazingly healthy and tasty treat for babies from 8 months.

Advantages:

natural composition;
large selection of purees;
eat healthy teas;
low price.

Flaws:

not detected.

2 Topic

Best price
Country Russia
Average price: 39 rub.
Rating (2019): 4.7

The domestic company offers baby food for children from 6 months and has the best price. The product range includes juices with pulp; meat and vegetable purees in jars from chicken, beef with the addition of rice and vegetables; organic curds with blueberries, strawberries, bananas, etc.; turkey, veal and liver puree; bio-yogurts with various flavors; special baby milk, etc. Kids love delicious treats from Tema, and parents save money and are always calm about the health of their child.

Advantages:

low price;
availability;
pleasant taste.

Flaws:

jars in the form of canned food are not very convenient to use.

1 Heinz

Good value for money
A country: USA (produced in Russia, etc.)
Average price: 51 rub.
Rating (2019): 4.8

The well-known food company occupies one of the leading positions in the production of baby food. It is distinguished by a wide selection of cereals: dairy-free, low-allergenic, drinking and dry, fruit and milk, etc. The range includes purees in jars from vegetables with meat, fish and fruit with the addition of cream. Baby cookies will be a healthy snack for babies from 5 months. Heinz offers parents a special vermicelli that is suitable for six-month-old children and has a light and quick way preparations. Fruit and cream puddings make a great dessert for any child.

Advantages:

low price;
range;
good taste.

Flaws:

no products for newborns;
not always natural composition.

Experts believe that any business related to children's goods or products brings high profits. Good parents They try to give their baby the best, so they don’t spare money and don’t skimp on purchases. In addition, products for babies all year round are in demand. Their sales do not depend on the season or crisis, as, for example, in the case of the organization.

But, before opening a baby food store, you should delve into all the nuances of this business that can affect its success.

Paperwork

To open a baby food store you will need the same documents as for organizing any point of sale. First of all, you should register with the tax office as an LLC or individual entrepreneur. After this, you should coordinate the opening of the store with fire supervision, and also obtain permission from the SES. All sellers must have health certificates. There is no need to obtain a license for this type of activity, which greatly simplifies doing business.

Selecting a room

First of all, you need to choose a good location and decide what you need to open a baby food store. The number of regular customers and traffic to the outlet largely depends on this.

The bulk of buyers are parents and children, so it is better to open a store next to a children's clinic, hospital, entertainment center, etc. The first impression of visitors depends on the setting, interior, as well as the people who work in it. The most important thing is that people feel comfortable and can calmly look at the entire range. If the sales counters are dirty and there is an unpleasant smell in the premises, no one will come there a second time.

Equipment

For the setting you will need:

Showcases;
Shelves;
Shelving;
Refrigerator cabinet.

Most of the baby food range can be stored certain time at room temperature. If you install a refrigerator, you can also sell perishable children's curds and yoghurts, which are very popular. In addition, a retail outlet with refrigerators inspires more confidence among customers. If you are planning to open a baby food store, then the business plan should be drawn up taking into account the purchase of this equipment.

Room interior

After the renovation, you can start decorating the room. Entrepreneurs who want to do business in baby food should know that mothers and children usually come for these products. To prevent little shoppers from dragging their parents outside, it is necessary to interest them in something. In this case, mom will not be in a hurry and will be able to make all the necessary purchases without putting them off until next time.

You can put a small sofa in the sales area and create a children's corner there. In addition, we recommend installing a TV and turning on interesting cartoons. This way, children will be able to calmly wait for their parents and not be capricious.

Selection of assortment

Scheme: infant formula

Once you have prepared the premises, you can begin to deliver the goods. Check out offers from different manufacturers. Pay attention to the raw materials they use to make baby food.

It is better to order the product directly from the manufacturer. You can contact him sales representatives and negotiate deliveries. Opening a baby food store is profitable even if you know nothing about this business.

The staff is the face of the store

The choice of sales consultants should be taken seriously and responsibly, since your success largely depends on it. Salespeople should greet every customer with a smile. The consultant needs to have certain knowledge, since he will help the parent choose food for the babies. If customers feel cared for and attentive, they will definitely come back to shop again.

The salesperson’s salary is approximately 20 thousand rubles, it all depends on the city and average wages in him. You can do your own bookkeeping to save on accountant fees. Sellers can maintain cleanliness or use the services of a cleaning company.

Advertising

If the store is open, but there are few customers in it, you need to urgently organize advertising campaign. This is the most effective and common way to promote any outlet.

Order advertising leaflets and brochures describing the product. Distribute them in places where your potential customers go - entertainment centers, hospitals, and clothing stores, that is, anywhere there might be mothers with small children.

In addition, you can create your own website on the Internet, the pages of which will contain product descriptions, prices, photos and addresses.

How to find money?

Most likely, a targeted loan will not be given for a baby food store. It is difficult to attract investors to this business. If you don’t have the required amount on hand, you can apply for a non-targeted loan. It is better to schedule the first loan payments in six months, when the store begins to generate income. You can learn more about how to open a baby food store from scratch from specialized literature or on the Internet.

Main problems

Baby food retailers could be hit hard by large chains. They offer too low prices, which are almost impossible to “interrupt.” It is advisable to look for premises that are located far from supermarkets or to offer customers a product that chain stores do not have.

Suppliers

Range small store can be replenished on your own. But if we are talking about a larger retail outlet, you will have to establish relationships with suppliers.

In a baby food store you can also sell:

Kids toys;
Strollers;
Books;
Clothes.

Since it is not easy to keep track of a large assortment, you need to find reliable suppliers who will periodically replenish stocks of goods. To try whether the product works or not, you must first order a small batch. This will allow you to minimize risks. After you check the supplier and make sure that he delivers the goods to you within the specified time frame and at an affordable cost, you can enter into a cooperation agreement with him.

Success criteria and level of competition

There is average competition in the baby food segment. Since such products are mainly sold through regional retail chains, there are few independent stores in this area.

Video on the topic

The success of a store largely depends on the following factors:

Location of the retail outlet. It is advisable that the store be located in a densely populated area. Don't forget about an attractive sign and easy access for strollers.
Product range. It’s not always the case that the wider the range, the better, but nevertheless it’s worth offering your customers a choice: the opportunity to purchase expensive, branded goods and cheaper, budget analogues. Thus, each client will be able to choose a product according to their wallet.
Product quality. It must be at the highest level, so goods should be purchased only from trusted suppliers.
Prices should not be higher than in competitor stores. Try to navigate pricing policy large chain stores.

Summarize

A baby food store is not a simple type of business activity. Trading infant formula requires careful and serious consideration.

For a business based on providing a variety of products for babies, one of the main products for trade is baby food. Its use covers a fairly large age period, which means there is a constant demand for a wide variety of formulations. Modern market represents a large number of sources for purchasing the necessary products: wholesale markets, directly from manufacturers, . Of these three options, the last one is the most appropriate for several reasons:

buying on the market does not guarantee quality, and in the matter of baby food this is one of the most important criteria, since there is responsibility for the health of the child;
at the same time, purchasing through a manufacturer, firstly, requires reaching out to him and purchasing fairly large quantities (otherwise he may not be interested in cooperation). And secondly, the assortment will be significantly limited to just a few brands, which will negatively affect the number of consumers.

However, when choosing a supplier, you must also be guided by certain criteria.

Reputation

You should only trust trusted suppliers who have been in the market for quite a long time. This will serve as a guarantee of its reliability and solvency, and also allows you to count on stability and reasonable pricing. Moreover, with a representative who good reputation Regarding the quality of the product, you don’t have to worry about the result. Selling baby food is a business based on fragile trust between seller and buyer. As soon as the slightest doubts appear on the part of young parents, you can safely count on a significant decrease in demand. Therefore, it is extremely important to always provide the product top level and with valid shelf life.

Range

It is important that was proposed in the wide range both by species for different ages, and by manufacturers. By the way, both domestic and foreign manufacturers are in demand, which means you can always offer the future buyer the product he needs at a reasonable price and from a well-known global brand. Diversity is perhaps one of the main points to reach the widest possible range potential clients, which means that profits will grow proportionally.

Service

Of course, when choosing a supplier, you need to carefully read the services they provide, discount programs and partnership agreements. This will save a certain part of the budget without compromising quality. It is also important that the company can timely deliver the ordered products in the required volume to the place of sale. To do this, it is better to find an organization with its own extensive fleet of vehicles, which allows you to count on the accuracy of arrival and safety of the transported goods.