home Self-development Yandex.Direct contextual advertising system. Your own home business Contextual advertising for webmasters

Yandex.Direct contextual advertising system. Your own home business Contextual advertising for webmasters

The best way monetization of sites is something whose earnings can only be rivaled by income from affiliate programs. But unlike them, the effectiveness of earning money from contextual advertising is determined by only one key factor- these are the places where it is located.

The webmaster just needs to decide on the placement of advertising on the site, set up advertising blocks, for clicks on which income will be accrued, i.e. - for user transitions to advertiser sites. Webmasters receive passive income, as when working with affiliate programs, and the amount of earnings is influenced by two more factors: traffic and the thematic niche of the site.

Some systems allow you to place contextual advertising on young sites with almost zero traffic. The income from them will, of course, be terrible, but it will, at first, allow you to cover the costs of hosting and a domain, which is not bad.

Sites related to construction, cars, household appliances and, for example, about consumer loans, there will always be advertisers. But, for example, about marine invertebrates - hardly. What is the cost of contextual advertising? The cost per click varies between 0.01 - 0.30 USD, on average, and the maximum cost per click, in my practice, was 1.65.

For orientation, I will give two examples: the average cost of a click is 0.02 USD, their number is 45 per day, for a site with 400 unique visitors. Another example: the cost of a click is high - 0.17 USD, but their number is only 2 (daily traffic - 150). Income is - 0.9 and 0.34 c.u. in a day. These are “inexpensive” websites.

The main contextual advertising systems are: YAN (Yandex Advertising Network), AdSense from Google, and Begun - you will read about the conditions for working with them below. Now I suggest you focus on advertising locations, on which the efficiency of earnings directly depends.

Efficiency of earning money from advertising

Advertisements can be text blocks, multimedia or graphic. The most effective way to make money will be to choose a mixed type, when the system itself changes the ad format. The size of advertising blocks also affects earnings; for example, the AdSense system suggests the most profitable sizes.

As for the click-through rate, it depends on the effectiveness of advertising placement. It's impossible to pinpoint the best ad unit placements for every site - they will vary based on page structure. However, to understand the situation, let’s consider two click-through rates from the two main advertising systems - Google and Yandex:

Let's look at a few points; it is advisable to know them before placing an advertisement - these are the results of monitoring clicks. The clickability of blocks placed in different parts of the web page is not at all the same - the difference is tens of times. The best place- at the top and left, and the most unsuccessful sectors in the first diagram are indicated in white.

70% of clicks occur at the top of the page, which the user sees immediately, without scrolling. However, depending on the block structure of the page and its content, the best block may be placed immediately below the main content:

On one of my sites there is exactly this situation, this block is the most “hard-working”. The best results can be achieved experimentally. Experiments with placement of blocks and changes in the type and design of ads are encouraged by advertising networks. Read about my experiment to increase earnings, which gave a lot of “food for thought”:

The results of observations of click-through rates lead to conclusions about the dependence of the number of clicks on the color, font, its size, the type of advertising block and the number of ads in the block. For example, the most clicks come from blocks with 4 ads, then in descending order: 2, 3, 1, 7, 5 (YAN data). And the horizontal block at the top of the page is far from being the most clickable, as many people think.

There is an observation that on light-colored sites, ads that are similar in color to the page design are more effective. Colorful websites similar to Christmas tree. But dark sites allow the use of contrasting light ads.

If you don’t understand why this type of advertising is called “contextual”, let me explain: if the site is about smartphones, then advertisements there will be corresponding ones - about smartphones, the same applies to individual pages. Therefore, the cost of contextual advertising depends on the topic of the site: an expensive topic - high price click and earn more.

Which advertising network to choose: AdSense or YAN?

Which is better: AdSense or YAN? There is no definite answer - the amount of earnings depends on the specific site. The best option there will be use of both systems - and the cost of clicks will be higher and it will be compared with what. In the future, you can make a choice in favor of one of them for a specific site.

Finally, I will briefly describe the requirements that they impose on participating sites. And read in detail the description of work for each advertising network separately:

1. The most difficult thing is to get into the YAN. The sites of Yandex Advertising Network partners are carefully selected; only high-quality ones are accepted. YAN requirements for participants: 300 unique visitors per day, and for at least a month. Only sites from paid hosting sites are accepted.

No, no, there are no typos in the title - I really want to talk about how you can not make money on your website, and how you can not make money on contextual advertising.

I think any webmaster, when creating this or that resource, expects that in the future his brainchild will be able to bring him at least some money. No, I’m not talking about some exorbitant sums - it would be enough to earn at least enough to pay for hosting, domains and the “nth” amount that could be spent on further promotion of your site.

Some webmasters initially sharpen their sites and blogs, which can really bring in significant profits. So, for example, according to my modest calculations, I calculated that I can make money by selling links about 10 thousand dollars a month not that difficult.

Well, everything seems to be clear with links - other webmasters are trying monetize your sites using various banners, affiliate programs and naturally contextual advertising, which is what I want to talk about now.

I already wrote somewhere that I created this blog primarily for the purpose of publishing my extremely risky trading on the Forex currency market in order to make money, but I never ruled out the possibility of adding contextual advertising.

For unknown reasons, or rather for reasons unknown to me, about a year ago, as soon as I managed to accumulate the second minimum amount for, without explanation.

All this leads me to the fact that, in essence, I don’t have many options left for placing contextual advertising. Those who have been stewing in this mess for a long time know that this moment The leaders in the field of contextual advertising are the aforementioned Google Adsense, where the doors are already closed to me, and the popular Yandex Direct, with which, as it turns out, things are far from being the best.

To date, my blog has already received the third refusal to be added to the Yandex advertising network, which in turn plunged me into a kind of rage.

As in the case of Google, no one reported to me - a refusal and that’s it. Trying to figure out what the matter was systematically led me to the fact that the content of the blog does not correspond to some kind of Yandex editorial policy, which you can’t even read about anywhere.

It seems that all the rules published in the corresponding section of Yandex have been followed - there is no pornography or materials that violate the law on my website. As far as I can judge the quality, the site is made for people, there are a lot of useful information, visitors find what they are looking for here.

As a matter of fact, the further material presented in the note will be in its own way justifying in nature with notes of negativity towards YAN (Yandex Advertising Network), and so, let’s get started.

What you need to do to avoid making money on your website.

For those who are too lazy to read to the end and look at incomprehensible pictures, answering the question of what needs to be done in order not to make money on contextual advertising of their website, I will say right away - make a good website!

Yes, yes, good sites turn out to be far from an indicator - I have already received 3 refusals from moderators of the Yandex advertising network, disqualified from Google Adsense and what will you tell me to do now?

In general, before giving up, I decided to conduct, so to speak, SEO audit of your blog in order to identify shortcomings that could at least indirectly influence the moderator’s decision, and you know, I didn’t find anything suspicious, but the fact remains a fact.

First of all, I once again went over the rules of participation in the Yandex advertising network.

Rules for participation in YAN
[clickable]

As a matter of fact, traffic to my blog has been exceeding the minimum level of 300 people per day for several months now.

As I said earlier, on the pages of my blog there are no materials that contradict the requirements of current legislation, there is no pornography, insults (all comments are moderated), my blog is not an online casino and does not fall under the content of this clause of the rules.
The content of the site cannot in any way mislead users - the failure rate according to Yandex Metrics fluctuates around 9%.

Speaking of viruses, at the moment there are no problems with them - due to the fault of the hoster, but then everything ended safely and quickly.

It seems that all the rules have been followed. Let's understand further - let's move on to statistics.

Contextual advertising and site statistics

Personally, it has already become obvious to me that good website statistics are far from an indicator, and certainly not a reason for undergoing moderation to add contextual advertising. In general, I wonder how Yandex evaluates sites? Who should I give it to and who should I not? But more on that later.

Transitions from search engines – 82.19%
Direct visits – 13.35%
Clicks on links on websites – 1.82%
Internal transitions – 1.69%
Undefined – 0.55%
Transitions from social networks – 0.39%

As you can see, the bulk of visitors reach the blog through search engines, which, in principle, should speak for itself. People are looking for something, come to me and find what they need.

Yandex – 49.91%
Google – 48.65%

I am sure that many webmasters focus on the effectiveness of search results in Yandex, since it is considered the main Russian-language search engine. Previously, traffic from Yandex fluctuated in the range of 35-39 percent, but recently this value has changed somewhat and has changed to better side. If you have difficulty attracting traffic, try solving this problem using the SeoPult service. There are a lot of tools for website promotion (SEO, contextual advertising, social networks, etc.), accessible and understandable even to a beginner.

Marked in this image 5 most popular pages my blog according to Yandex Metrics. The first note talks about how to do a Hard Reset for the popular Samsung Galaxy S2 smartphone based on operating system"Android". Since the publication of the material at the end of May 2013, the page has been viewed more than 45 thousand times. The note has been commented on about 200 times, in the comments I have already repeatedly helped visitors solve problems with their devices.

The second note is not even a week old, and it is already in great demand. Material on the topic of counterfeit tablets turned out to be quite popular, so the article provides examples of how you can distinguish an original device from a Chinese counterfeit.

The third most popular article recently was an article about how you can reflash it yourself e-book wexler t7008, which failed. More than 50 people use my instructions every day. More than 100 comments.

The fourth and also relatively new note talks about how to get rid of advertising in your browser. Working in the service sector computer equipment, recently there have been more and more cases when Internet users, instead of regular pages, began to see random and often obscene advertisements in their browsers.

In addition, there is a lot of other useful information on the blog pages. For example, in the “” note you can find detailed videos and photographs on how to do this correctly.

In general, this list can be continued for quite a long time, but as you can see, this in no way affects the assessment of the quality of the site and does not provide any advantages during moderation for adding contextual advertising.

Site quality

I don't know what others think, but personally I think the quality of my blog is close to ideal. Of course, if you dig hard enough, some minor shortcomings and possibly more serious errors can be found everywhere, but the topic of optimization today is so controversial that you can make complaints about any site, but it’s better to talk about what has been done.

Below is a list that I can brag about to the best of my ability.

Small clarifications.

1. There are a lot of rumors on the Internet, and in general there is an opinion that most GS (bad sites) are located on standard engines like Joomla or Wordpress, which in turn automatically disgusts search engines.

2. A unique design, one might say, is a kind of Yandex requirement for creating websites for people. This has also been written about more than once.

3. The presence of a unique text means the presence of new information that has not been published anywhere before or has not been published in such a context.

4. As in the case of unique text, unique pictures or photographs should, in theory, only be beneficial, although Yandex’s indexing of pictures leaves much to be desired. As an example, to view unique pictures, I can recommend the notes “
In addition, I can say with confidence that absolutely all pages of my blog are indexed and are in search results, in other words, there is not a single excluded page.

Site age currently it is 1.2 years. Subject Citation Index small - 10 units (was 20). Number of external links according to Yandex Webmaster it is 163 pieces.

What can be concluded?

And the conclusion is quite simple - having a good website does not mean earning money. Here I am, sort of like a “future millionaire,” but essentially a beggar – the site is good, but I can’t make money on it, they don’t allow me to place contextual advertising.

I know a lot of sites that post blatant copy-paste on their pages, without presenting their visitors with absolutely nothing new. These sites, as a rule, are without any design, with a lot of errors and third-party advertising a la how to lose weight in 3 days or how to enlarge breasts several sizes, and here’s the paradox: among other things, I also see blocks of contextual advertising from the same Yandex or Google.

That is, is everything all right there? Or maybe, in order to pass moderation, my blog must respond to the queries “buy a car” or “where to get a loan”?

To be honest, this state of affairs greatly disappoints me. Everything is heading towards the fact that search will very soon become completely commercial, and only online stores will be able to make money from contextual advertising.

Last year, I did this primarily so that in the future I could fully cooperate with Yandex in all directions, including contextual advertising. Then I was sure that I would be able to bring the traffic to my blog to the required level and that I would be able to hang up the coveted advertising unit that would start bringing in money, but in reality everything turned out to be completely different.

A detailed answer on how to make money from contextual advertising and what services allow you to earn money.

Some get the opportunity to create a source of permanent income on the Internet, while others get a specific target audience.

After all, as statistics say, unlike bright and provocative banners of teaser advertising, contextual advertising inspires trust in more than 40% of people.

That is, people click on ads purposefully.

This article will tell you what exactly needs to be done so that users notice the placed blocks and the income from them grows.

What is the essence of the method of making money on contextual advertising?

If you have been an Internet user for several days, then you have definitely seen contextual advertising, because it is everywhere.

Ads designed in blocks with the inscription “Runner” or “Yandex.Direct” - that’s what it is.

Part of these funds goes to the intermediary site as a reward for its services.

That is, a properly configured unit, for example, with frying pans will not end up in the middle of a car forum.

It is located at the very top, side or bottom of the results when the user is looking for something purposefully.

Thanks to numerous precise settings and algorithms, the “context” is displayed only in accordance with the content of the page.

This scheme is aimed at ensuring that a visitor to a resource on a certain topic is more likely to be interested in the proposed thematic product than someone random.

The system of operation of such programs is known in detail, perhaps, only to developers.

How much can you earn from contextual advertising?

It is impossible to name the exact amount of how much you can earn from contextual advertising. But we can clarify that on Russian intermediary platforms a click is estimated at 0.1-100 rubles.

And your total monthly earnings can range from an insignificant 500 rubles to tens of thousands!

This variation is influenced by the topic of the resource on which the advertisement is located, which user clicked on it, and so on.

Making money from contextual advertising: where to start?

After all of the above, you should have been left with main question: how to start making money from contextual advertising?

Of course, the first and main step is choosing a topic and creating.
There are some areas that are more in demand than others.
This includes women's sites, business topics, finance, and seasonal offers.
For hosting, choose only paid hosting.
With the free one, you can also try your hand at some resources.
But only a paid one will pass any test and allow you to generate more income.
Select one or several systems for advertising.
Experienced webmasters recommend starting with Runner (discussed below) as the simplest system.
After it, you can switch to Yandex.Direct.
Track statistics and experiment with the type and placement of contextual advertising to get better results and more earnings.

What services allow you to make money on contextual advertising?

When the site has already been created and promoted, you can proceed to selecting a specific intermediary site for placing blocks.

There are three main ones:

A popular platform among beginners.
A special advantage for them is the absence of restrictions on the number of visitors to the resource.
Literally anyone can start making money.
And the system for withdrawing your earnings is simple and familiar - to a WebMoney wallet.
But there are also limitations, of course.
Users do not have as many options for designing ad units at their disposal.
And the cost per click is somewhat lower, although using the site is much simpler and more convenient.
Yandex.Direct is more picky when choosing platforms.
And it is worth noting that it only serves the Russian-language category of sites.
In addition, they must be located on paid hosting.
Before you submit your partnership application here, you will need to do a lot of promotion.
At a minimum, the number of your daily visitors should exceed 300.
also, or even more attentive to the choice of sites for placing blocks.
It puts forward certain requirements for the life of the resource, its content, quality and safety.

Different sites have different prices.

So YAN offers you 50%.

But if you pass Google’s strict selection process, you can count on 68% (of each person’s click).

How to earn more from contextual advertising?

As mentioned above, in order for a click to pay higher, you need to choose one of the most profitable topics.

After this, your efforts should be aimed at developing the site and attracting new visitors.

Experienced users say that nothing leads to a resource better than raising its position in search engines.

You can do this using various techniques site optimization.

Oddly enough, in addition to generally accepted topics that gather a large audience, the method of concentration works well.

For this purpose, websites are created on a specific narrow topic. They usually have fewer visitors.

But at the same time, the percentage of those who click on contextual advertising is higher. In total this gives best earnings on contextual advertising.

A good example such a site are fan clubs of certain car brands etc.

But in addition to choosing such a narrowly focused topic, do not forget about filling the site with quality content.

In general, for stable and growing earnings from contextual advertising, it is important that you pay due attention to the site itself. Create it not for profit, but for people.

Then your business will go up.

Earning money from contextual advertising: how to place it?

The average figure is 40% of attention from users. Of the people who came to the resource for a specific purpose, only 30% will pay attention to your contextual advertising.

But of those who came to the site by accident, 50% will already devote time to studying the blocks posted.

In any case, your goal is to ensure that the attention of both is not distracted by anything. Then the indicators will remain at the specified level, and earnings will increase.

It is believed that the user should not scroll the site page in order for the blocks to come into his field of view.
Place them near the beginning.
Obviously, too much advertising is annoying and off-putting.
But a lone block will attract fewer clicks.
You need to choose the optimal number of blocks yourself, observing “ golden mean».
Choose the size of your ad so that it doesn’t take up too much space, but also doesn’t get lost.
Pay attention to which arrangement will look better on the page - horizontal or vertical.
You can use statistics that indicate the following: a person's gaze moves from left to right.
Therefore, information placed on the right is perceived by the brain as more significant.
Please note that the placement of advertising blocks on the main page and the rest should be different.
Just as the focus of users’ attention on them differs. Where the main place is occupied by content, the blocks will be better seen on the right. But on the main one, more glances are directed to the upper part.

also explained in the video:

Briefly answer the question, how to make money on contextual advertising, is as follows: fit blocks into the content of the page organically, follow the rules for using the selected advertising system and develop your site.

After all, the larger and better your audience is, the more transitions there will be. Accordingly, your level of earnings will increase.