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Business plan for a studio with a solarium with calculations. Costs and profits

One of the most popular business areas today is the beauty industry. In the era of gloss, everyone wants to be attractive and well-groomed. Improve appearance can be done very quickly with artificial tanning. Many people take advantage of this opportunity.

Nowadays, a tanning studio is a place that not only people with a good income can afford to come to, but also schoolgirls, housewives, in general, everyone who wants to look beautiful and young. How to open a solarium? Will such an investment pay off? What nuances should be considered when drawing up a solarium business plan? This will be discussed in the article.

Perspective factors

In developed countries, hardware tanning is quite common. Solariums are installed everywhere: in beauty salons, hotels, health centers, airports and train stations. Even in sunny resorts, where and so all year round summer, many hotels are equipped with sunbathing rooms. Many are wondering whether it is profitable to open a solarium in our latitudes. The answer to it will be positive. And that's why.

  • The climate in Russia is characterized by a small proportion of sunny days a year, and the lack of ultraviolet radiation leads to adverse consequences for the body, both physical and psychological.
  • Now everyone is very concerned about their own image, and a tan, as is customary, is an indicator of a person’s status.
  • A considerable number of people believe that sunbathing in a solarium is less dangerous than under the natural sun.
  • If you are planning to start such a business in small town where there are not enough offers of this kind on the market, it is not even worth thinking about whether it is profitable to open a solarium. Without a doubt, the service will be in high demand.

In addition, such a business is very variable in scale. You can buy just one solarium and open a small salon, or you can form a whole network of hardware tanning studios and include it in the assortment Additional services, such as, for example, phytobar, massage, pedicure and manicure, spa treatments. Of course, for a business of this magnitude, huge investments will be required. In this article, we will present a solarium business plan that implies minimal initial costs.

Business registration

The activity of tanning studios does not require licensing today. You can register a business as legal entity or individual entrepreneur. The second option is easier and more profitable. For a solarium, OKVED code 93.04 “Physical and recreational activities” is suitable, and if you plan to sell cosmetic products necessary for tanning, also 52.33 “ Retail cosmetic and perfumery products. However, registering an IP is far from all that is needed to open a solarium.

Choosing a taxation system

In relation to tanning studios, it is optimal to use UTII or PSN. Officially, solarium services are classified as household cosmetic and hairdressing services, they are assigned the OKUN code 019339, respectively, they are subject to UTII.

The solarium business plan includes the calculation of the estimated income from the activity for the year. If the expected profit exceeds 900 thousand rubles, it would be reasonable to think about acquiring a patent, the cost of which is 54 thousand rubles per year. In the conditions of such profit, it is more profitable to use the patent taxation system than UTII.

Getting permissions

As already mentioned, hardware tanning refers to cosmetic and hairdressing services, therefore, before opening a solarium to visitors, you need to obtain permissions similar to those required for the operation of beauty salons. Workers must in without fail have medical books. The premises and equipment installed in it must comply with fire safety requirements and sanitary and epidemiological standards. Main SES requirements:

  • availability of auxiliary premises (bathroom, dressing room, pantry);
  • availability of storage space for garbage and equipment;
  • equipment of the premises with supply and exhaust ventilation with mechanical stimulation;
  • equipping the premises with a centralized water supply and sewerage system.

Requirements for the premises

The minimum dimensions of the room in the case of installing one solarium in it are:

  • width - 1.5 m;
  • length - 2 m;
  • ceiling height - from 2.6 m.

If you are planning to install two solariums, then keep in mind that total area the premises in this case should be at least 40 square meters. Humidity in the studio should not be higher than 80 percent, so you should avoid the neighborhood of ponds and pools. Pay close attention to how the supply and exhaust ventilation is arranged - you should ensure the unhindered removal of hot air and the supply of fresh air.

The electrical wiring must also be in perfect condition, the required voltage is 380 V. A five-core wire must be laid to the place where the solarium will be located. The floor in the room must be level and stable. Qualitatively repair the studio premises, think over the design in detail. Clients during the visit should receive positive emotions and feel comfortable.

Choosing a place for a solarium

It is necessary to give preference to premises in the city center (they have only one drawback - high rent), in newly occupied houses (the advantage is that there is no competition), on the inhabited outskirts, which have an average distance from the center. Practice shows that it is unprofitable to open a tanning studio in remote areas of the city, because it will be almost impossible to promote a solarium.

The location should be such that the passability of the salon per day is at least ten to fifteen people. The payback of a solarium directly depends on the number of visitors, so the choice of a place should be taken with the utmost seriousness. Pay attention also to the surrounding infrastructure. If there are nearby shopping centers, cafe, higher educational establishments, gyms, then feel free to rent a room.


Solariums are able to generate income all year round, because there are clients who are eager to get and then maintain a tan at the right level, both in winter and in summer. Therefore, many people want to open their own small business- solarium.

The average income from a solarium can be calculated as follows: let's say that 20 people visit it per day, the tanning time is 10 minutes. The cost of a minute of tanning, depending on the competition and the region, may fluctuate, approximately it is 15 rubles. Accordingly, in 30 days it will amount to 90,000 rubles.

Solarium payback period

To do this, you need to calculate all the costs: renting a room averages 20,000 rubles a month, it can vary depending on the region. The purchase of a horizontal and vertical solarium costs about 450,000 rubles. The salary of the employee will be 20,000 rubles. Accordingly, the expenses amounted to 490,000 rubles. 490,000 rubles / 90,000 rubles = 5.4 months. That is, a solarium can pay off in a period of 6 months to 1 year, since it must be taken into account that about once every six months it is necessary to replace the lamps.

general information

First of all, it is necessary, in fact, to purchase the solarium itself. Next comes the interior decoration and decoration. After that, you will need to purchase related products to purchase stylish furniture. Inside the salon, it is best to organize a phyto-bar.

First of all, you should decide what kind of clientele you are counting on. If you want to open an economy class solarium, it is enough to purchase 2 semi-domestic solariums, for example, firm "Kettler", install them in a local salon, sports club or, . The equipment will pay for itself in a few months. Thus, in order to open such a solarium, you will need 310,000-496,000 rubles.

Organization of a professional tanning studio is a fairly large-scale and capital-intensive project. He is not for everyone. To attract wealthy clients, you will need to purchase at least 4 devices of various modifications, as they say, with “bells and whistles”. The cost of each of them will be 248,000-310,000 rubles. In addition, you will have to thoroughly work on the interior of the solarium, it will also be necessary to include additional services.

In solariums, in addition, a large selection of various cosmetics is usually offered: creams and gels for sunburn. This is a mandatory attribute for any self-respecting solarium. It offers a phyto-bar, which offers a variety of teas and vitamin cocktails. Also, in most cases, there are manicure services and. This not only adds to the institution of solidity, but also constitutes far from the last source of income. All features should include a solarium business plan.

Where to open

A solarium would be best opened either in the central part of the city, or in the old most populated areas. The disadvantage of this option will be that the prices for renting premises and competition in such places are very high. Hard to pick at all suitable premises. On the plus side, it is worth noting that the business will expand faster, due to the fact that residents of the central regions are usually better off.

room

When choosing a room, it is necessary to take into account which cabins will be installed in it, as well as their number. According to the requirements, the dimensions of the room must exceed the dimensions of the solarium in length by at least 170 cm, in width - by at least 120 cm. For horizontal solariums, the ceiling must be at least 220 cm, for vertical solariums - 260 cm. From the top of the solarium to the ceiling of the room should be at least 20 cm.

You will also have to decide for yourself the question: purchase a vertical or horizontal solarium, which one will be in the greatest demand, because all customers have different tastes. Some people like to rest and relax more, so they will prefer a horizontal solarium.

Which solariums are better

Others want to get a beautiful tan quickly, and vertical solariums allow you to tan completely and evenly in just 5-7 minutes. Many also prefer this type of solarium, considering it more hygienic, since there is no direct contact with glass. The tan that can be obtained in such a solarium is natural and even. In addition, it usually has more powerful lamps, so the tanning time is reduced.

The advantage of such solariums is that they are more ergonomic, due to their compactness, such a solarium saves space in the room, which allows you to save on rental costs.

Two-door solariums have proven themselves well. By purchasing such a device, in practice you get 2 solariums, save space in the salon, and reduce maintenance costs. This model allows you to save time that clients spend preparing for the session. The solarium is designed for two cabins, so while one client is in the solarium, another client can safely prepare for a tanning session in another cabin. Such a system allows you to ensure the uninterrupted operation of the solarium, so you can serve twice as many customers and get, respectively, twice as much profit.


The size of the room should be calculated based on what solariums are installed in it. As an example, if you install the SunFlower Double models, then 6 sunbathing booths, an administrator's desk, and a small room with a shield and shelving can be placed on an area of ​​​​approximately 28.5 m2.

Modern solarium devices can cost from 527,000 rubles and more. They have various functions in the form of aromatherapy, massage, the ability to pour water on the client to create the illusion of being on the seashore. The choice is very large.

It is also worth noting that you should not save on the purchase of equipment and purchase used solariums. Maintenance of such devices will be quite expensive, since lamps costing 310-465 rubles often burn out.

Special care should be taken in the selection of staff for your tanning studio. Form style tanned employees would emphasize, who would be well versed in matters of healthy and proper tanning, as well as related cosmetic procedures. It would also be nice if the staff who interact with customers wear branded clothing of your establishment.

AT staffing, in addition to consultants, it is necessary to include an administrator, an accountant, a cleaner. If your solarium provides additional services, then the staff will need to include a manicurist, masseur, bartender and others, depending on the type of services provided.

How to advertise a solarium

It is worth noting one more thing - catchy advertising will contribute to the success of the solarium. The cost of it can be approximately 155,000 rubles. This amount must include outdoor advertising, the cost of leaflets, business cards, subscriptions. In addition, in the case when a visitor comes with a business card or buys a subscription, he is usually offered discounts. It is necessary to think over a system of discounts and incentives for regular visitors, for example, after 10 visits 11 are free. Regular visitors to the solarium can be offered additional services as a bonus: a massage session or a visit.

A catchy illuminated sign at the entrance, as well as signs on the way to the solarium, will help visitors to better navigate. A sign can cost about 50,000 rubles. Equipment manufacturers and dealers in recent times, given the popularity of solariums and high demand on them, offer their services and assistance in organizing business. Specialists of such companies can, for example, with the preparation of a business plan, with various kinds printed matter, such as club cards.

Conclusion

In conclusion, it is worth recalling basic moments, which should be considered when opening your solarium:

  • write a good business plan,
  • choose a room
  • purchase necessary equipment,
  • select staff,
  • place an advertisment.

All calculations in the material are given in rubles, based on the rate of 1 dollar = 32 rubles. We wish you good profit!

Gone are the days of aristocratic pallor. Tan is in fashion! Therefore, if you decide to open a solarium, a continuous flow of visitors is guaranteed. With a one-time cost, the income will be daily. To create your own business from scratch, you should develop a business plan for a tanning studio.

Types of solariums

Classification of solarium types occurs according to the following criteria:

  • cabin design;
  • purpose.

By design:


According to the purpose of the solarium are:

1. Home;

2. Professional (studio).

Homemade are a simple device without multiple functions. Power is minimal. This is rather a solarium not for a full tan, but to maintain a light skin tone. At the same time, the cost is quite high.

Professional units are powerful installations designed for many hours of continuous use. They are placed in public places: sports complexes, beauty studios, salons. They are equipped modern features absolutely safe for humans.

room

First , what it takes to open a solarium choose the right area. The Sanitary and Epidemiological Service puts forward clear requirements for a tanning studio. According to the new amendments to the legislation, solariums can be placed in basements and shopping centers, on the ground and basement floors of residential buildings (subject to an isolated entrance and an exhaust hood). It is allowed to install cabins in nail salons if the area is at least 9 m 2. These meters also include the administrator's reception. The minimum dimensions are 3 m 2. This is quite enough to install one device. The air temperature should not exceed +24C.

In addition to sanitary standards, placement is important in relation to traffic and client flow. Decide on the orientation of the solarium business idea. If they are students or working people, consider shopping centers, fitness clubs near universities and educational institutions.

A tanning studio involves a separate room with several devices, preferably different types. If you want to start a business with one, the ideal option would be to sublease on the territory of a developed complex.

Selection of equipment and consumables

This is the most expensive investment if you consider a solarium as a business. It doesn't matter what equipment you buy, a quality certificate is required. It will be a guarantee of safety for customers and inspection bodies. Better to contact official dealer major trademark. Such companies and representatives provide warranty, free maintenance and customization.

The first thing worth noting is that you cannot save on the device and buy used equipment. Doubtful savings are dangerous to health. An externally attractive shell can contain a lot of problems.

In addition to buying the device itself, lamp replacement is periodically required. They provide an effective tan. The task of lamp manufacturers is to combine safe rays in order to start natural synthesis processes in the skin and get a beautiful skin tone.

The most famous manufacturers: Ultrasun, Megasun, Dr. Kern Tandome. The choice directly depends on the future format of the business. If you're looking for openings studios tanning, choose elite expensive solariums, if it is a budget salon for one device, and there are no competitors, you can start with a simple option, and eventually move to a higher class.

In addition to equipment, before you open a tanning studio, it is important to take care of accessories and consumables:

  • Hair cap (a disposable cap made of cotton material reliably protects the hair from overdrying).
  • Stickers (stickers with a reflective effect. They are designed to protect the delicate skin of the nipples, moles).
  • Glasses for the eyes (reliably protect the retina from UV radiation).
  • Eye sticks (individual stickers with reflective effect).
  • Slippers are disposable.
  • Rugs (for vertical solariums).

Many clients love special cosmetics: tanning creams with a bronzer, protective, moisturizing, etc.

Staff

If you want to open a tanning studio from scratch, get the right staff. Employees are the face of the company. Give preference to girls of attractive appearance up to 35 years old. Some employers prescribe employment contract obligatory visit to the solarium. The skin of employees should be healthy, have a beautiful color.

Prestigious institution, for 4 devices requires:

  1. 2 administrators (in shifts);
  2. Operator:
  3. Cleaning woman.

Administrator and consultant can combine duties. The operator activates the device, sets the session time, disinfects after the visitor. The administrator is responsible for cash discipline, implements additional goods, accepts applications, advises clients.

Business registration and required permits

Of course, you need to start a business with documents. First, you need to select the form of ownership: . Lawyers argue that it is more profitable and easier for small businesses to open an IP. If you and your colleagues are going to organize a large network, choose an LLC. The reporting of individual entrepreneurs does not cause great difficulties; the state provides for benefits and simplified systems. The liquidation of individual entrepreneurship is faster and less costly in finance.

When processing documents, OKVED for this type of activity - 93.04. On the this moment solariums are recognized household services and subject to a patent. Additional licenses not required.After that, registration is required cash register, permission SES, fire inspection. Before renting a space, invite a sanitation officer to evaluate the proposed space. This service is provided free of charge.

Financial calculations

To understand whether it is profitable to open a solarium or not, you need to be aware that it is seasonal business. In spring - high demand, in winter the figures are lower. Average results in July, August, September.

Properly installed price policy for the services of your studio is an important task. For different types of solariums different prices. On average, from 15 to 30 rubles per minute of visit. Look out for competitors in your area.

Profitability depends on the number of devices:

  • for one - from 9 months to 1, 2 years;
  • more than 3 - from 10 months to 1.6 years.

The average price for a turbo solarium is 8,000 euros. The cost of 1 minute is 0.5 euros. In the low season, 6 sessions per day for 10 minutes, about 30 euros per day. For a month - 900 euros. Main items of expenditure monthly:

  • staff salary 100-200 euros;
  • rent from 100 euros;
  • electricity - 50 euros;
  • Internet, communication - 10 euros;
  • payment of taxes - 100 euros.

Total monthly expenses are 560 euros.

Lamps are replaced every 6 months. This is approximately 600 euros. Therefore, the income for the year will be 4080 euros. This is in the worst case scenario. The payback of one powerful unit will occur in 2 years.

All calculations directly depend on the form of business organization. But it is already clear that the benefits of the "artificial sun" are undeniable. It makes no difference whether the future enterprise will be located in a big or small city. Will it be a premium class studio or an economy option for sleeping areas. Anyway, this business is doomed to success.

Use Rubitime's online booking CRM system: the service will help you analyze the performance of your business and interact productively with your customers.

A beautiful tan is always in fashion - in winter and summer. The profitability of beauty salons is based on this. How to open your solarium from scratch? A business plan with calculations of capital investments, income and expenses will help when starting a business from scratch.

Opening a salon that provides only tanning services is not difficult - just rent a room and purchase equipment. The difficulty lies in attracting customers in a highly competitive environment. Therefore, you need to start a business with the development of an interesting concept and advertising campaign.

Business plan

The first thing you need to open is to draw up a solarium business plan with calculations of the necessary investments and profitability:

  1. Choice concept.
  2. Room rental.
  3. Business registration.
  4. Purchase of equipment and materials.
  5. Advertising campaign.
  6. Selection of employees.
  7. Economic part.

You also need to assess the risks and identify points that will have to pay special attention to when conducting business.

Concept

The services of the tanning studio are used by a small contingent - young women and men for whom it is important to look good. To expand the audience, along with the solarium, it is beneficial to provide a variety of related services in the institution. Complex procedures are cheaper for clients, which is competitive advantage among the mass of similar salons.

Another option on how to open a solarium from scratch is to rent a room in a popular sports club, swimming pool or beauty salon, and install tanning equipment in it.

Such a startup will require a little money, no need to spend money on advertising, investments will pay off quickly, and the landlord will supply customers. On the other hand, the owner of a solarium becomes dependent on a partner, and in the worst case, you can lose business along with equipment.

In the presence of a large start-up capital really open a solarium with professional expensive devices. However, one must soberly evaluate the circle potential clients because the prices for services will be high. It makes sense to launch such a project in a metropolis as a separate institution or on the basis of a health complex.

The most attractive for a novice businessman is the first option, which includes additional services:

  • and pedicure;
  • cosmetic procedures and consultations;
  • sale of means for sunburn, creams, cosmetics, cocktails.

The solarium studio, which is not limited to a narrow specialization, covers a wide audience and does not depend on the season.

room

To open a tanning studio, choose areas located near the city center or in large residential areas. Suitable as a detached building, and non-residential premises on the ground floor of an apartment building. If it is possible to inexpensively rent a point in a shopping and entertainment center, then this the best option.

Basic requirements for the premises:

  1. Ceiling height 2.6 m.
  2. Mains voltage 380 V.
  3. Powerful ventilation system.
  4. Availability of water supply and sewerage.

35-40 sq.m. is enough to accommodate two sunbathing devices, a reception room and a change house, other services are provided in separate rooms. Based on the range of procedures, a suitable place for opening a solarium is selected.

The salon needs to be renovated and create a cozy atmosphere with the help of lighting, music and interior items. In the room where the equipment is located, the standards provide for flooring made of tiles.

Registration

Solarium as a business is subject to registration in tax office, for which an entrepreneur draws up an individual entrepreneur or company with limited liability.

To operate, you will need the following documents:

  • permits from SES and fire inspection;
  • contracts for disinfection, deratization, garbage disposal and disposal of lamps;
  • sanitary books of employees;
  • confirmation of compliance of equipment and materials with regulatory requirements.

The work of the solarium is classified as fitness and health, so the staff must have an employee with a medical education.

Equipment and materials

The equipment that is needed to open a solarium is divided into:

  1. Tanning equipment.
  2. Furniture.
  3. Office equipment.

The most popular are horizontal and vertical solariums with a minimum set of functions. The vertical technique has several advantages over the horizontal one:

  • takes up less space in the room;
  • short procedure time - up to 10 minutes;
  • lack of contact of the body with the surface of the equipment;
  • tan evenly lays down and looks natural;
  • there is no psychological discomfort in front of a closed space.

On the other hand, horizontal solariums are 2-3 times cheaper. The most inexpensive devices - for tanning individual parts of the body - are usually made in the form of a chair. The most expensive technique additionally functions as aromatherapy, massager, music Center, simulator of sea waves.

To meet the needs of all customers, it is better to purchase one of each type of device. Experts do not recommend using used equipment in work, since solariums require significant maintenance and repair costs over time. With a large flow of visitors, the llamas in the apparatus must be changed frequently, otherwise the effectiveness of the procedures is reduced.

The salon needs to be furnished with:

  1. Reception desk.
  2. Chairs, armchairs.
  3. Lockers for storage of materials.
  4. Clothes hanger.
  5. Racks and shelves.

If the institution provides additional cosmetology services, then the rooms are equipped with appropriate interior items and tools.

For accounting, reporting, recording clients, stationery and office equipment are purchased:

  • a computer;
  • Printer;
  • telephone;
  • cash register.

Creams, milk, spray contribute to obtaining a beautiful tan. The salon may include the cost of these products in the price of the session, or sell them as a separate product. In addition, it is possible to sell cosmetics, hygiene items, health and diet products.

To comply sanitary requirements detergents and disinfectants, disposable slippers, hats, napkins, towels are needed. To reduce the risk of falls and injury to visitors, a rubber or silicone mat should be placed in the solarium. Goggles are required to protect the eyes, if this is not acceptable, then during the procedure it is necessary to keep the eyes closed.

Promoting your services to the market is what you need to start with when opening a solarium after completing the salon with equipment and materials. Advertising does not work instantly, it takes time to attract customers, during which a few visitors can be served by one employee or the entrepreneur himself.

  1. Attractive interior design.
  2. A massive attack on the Internet sector: the creation of a website, groups in social networks, banners, mailing lists, forums.
  3. Video on television.
  4. Advertisements in newspapers, magazines, on the radio, in transport, on banners and billboards.
  5. Distribution of business cards, flyers, booklets.
  6. Promotional offers on the eve of the holidays, discounts for regular customers, packaged services.
  7. An enticing slogan, for example, in winter: “Start looking stunning now!”

Staff

While the solarium has not gained popularity, an administrator or consultant and a cleaner are enough to serve customers. If a businessman is limited in funds, then he can perform all the functions on his own. With a constant flow of visitors to work in shifts 7 days a week, you will need:

  • 2 administrators for keeping records, accounting and general management of the salon;
  • 2 solar consultants for direct communication with clients, determination of skin type, tanning sessions, instruction on the use of equipment;
  • 2 cleaners.

In the event that the salon provides other services, then you will need to hire specialists in manicure, pedicure, masseur, beautician.

Economic calculations

To find out how much it costs to open a solarium, you need to make an estimate of initial investments, income and expenses. Investments in a salon project with a minimum set of services and a wide range will differ by several times. For example, calculations are made for a simple solarium with one vertical and one horizontal apparatus.

To start the project, you need to pay the following expenses:

Fixed business expenses per year are:

Annual income planning is based on average market prices and solarium attendance:

Additional revenue for the salon comes from the sale of cosmetics and skin care products - another 200,000 rubles. Total earnings are 2,144,000 rubles, minus expenses - 874,000 rubles. arrived. Investments in business will pay off in 10-12 months of activity.

It makes sense to spend the proceeds from the second year on expanding the project - opening a network of the same type of solariums or beauty salons of a higher level.

Video: how to open a solarium - review.

Underwater rocks

Owners of tanning studios pay attention to the seasonality of the business. The peak of those who want to bring themselves into a beautiful shape falls in the spring and early summer - it is at this time that it is most profitable to open your own business. Then the competition is made up by the natural conditions for the production of melanin, and in autumn and winter the vital activity of many people is reduced, which negatively affects the income of solariums.

Second important point- the need to carefully observe safety precautions, instruct staff and customers, change lamps in a timely manner. Many have heard about the dangers of artificial tanning for health, so the more positive and open information will be given to customers, the better. Modern equipment when used correctly, it is harmless, comfortable and effective.

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In this material:

If in summer time a person is constantly at work, how can he get a tan? It is for these reasons that solariums were created. A solarium business plan will help a budding entrepreneur realize an idea.

Any organization engaged in the provision of services to the public must be properly registered. A beauty salon can be registered as an LLC.

Now you need to figure out what kind of salon you will open: it will be a large center that provides a wide range of services, or a small salon with a solarium and a massage room. Consider how to open a small establishment designed for people who need to renew their tan several times a year, and they have no opportunity or desire to buy annual subscriptions.

A tanning studio should have several devices, a massage room and a small phytobar. All this, of course, should be located indoors. It's good if a novice businessman owns non-residential premises. However, most often rent a studio.

How to choose a room for a solarium?

It should be remembered that sanitary standards prohibit organizing such establishments on the basement floors of residential buildings and office centers. The room must be connected to the system of cold and hot water supply, heating and sewerage. Ideally, a separate room should be allocated for each solarium device, if this is not possible, it must be fenced off from the common space. First of all, this is necessary to ensure the comfort of customers who do not want to feel uncomfortable under the eyes of strangers.

This means that you will have to rent a room that consists of several rooms or provides the opportunity to build additional walls. The device must be placed in a room, the dimensions of which allow leaving free space of at least 2 sq.m. It is necessary to provide supply and exhaust ventilation in the room and install a shower cabin. The floor must be covered with hard material. Part of the area should be allocated for a phytobar and a massage room. Phytobar can be combined with the administrator's workplace.

Thus, the solarium business plan implies the acquisition of ownership or lease of premises with an area of ​​at least 50 sq.m. The cost of long-term rent depends on the region of residence and city district and varies between 500-3000 rubles. per 1 sq.m. The first thing to do after renting is to prepare the area for placing the equipment and receiving the first visitors. Studio design development, repair and replacement of outdated electrical wiring will cost you 100-200 thousand rubles.

Choosing equipment for the salon

So, the repair is completed, it's time to think about what equipment and furniture to choose for the studio. Furniture should be comfortable, functional and appropriate to the overall style of the room. But with the choice of equipment for a person who has insufficient experience in this area, difficulties may arise. There are many varieties of devices - horizontal, vertical, turbo tanning beds. Turbo tanning should be abandoned immediately, as the tan obtained in it can harm the skin. Most clients prefer to visit vertical solariums, as there is no contact with the work surface.

However, there are those who, for health reasons, cannot defend the entire procedure, so your studio should have one horizontal apparatus. We will determine the financial resources that will have to be spent on the purchase of equipment. The highest quality apparatus that meets all standards and requirements will cost you 500-600 thousand rubles, which means that the purchase of 3-4 solariums will require at least 2 million rubles. You can bring a massage parlor into a state of readiness to receive clients for 30-40 thousand rubles. The same amount will be required to organize a phytobar.

In order for your salon to start functioning, you will need to take care of the selection of staff. Of course, solarium workers should have an even, attractive tan. You will need an administrator, bartender, masseur, attendants. It is best to hire experienced employees. A person who has faced the incompetence of salon workers at least once in his life will not dare to visit him again.

How to attract the first customers?

A newly opened establishment cannot do without advertising. It's about not about media announcements.

You will need 5-10 thousand rubles for printing and distributing sheets. So, you have decided to open a salon and have sufficient funds. At this stage, a novice entrepreneur may have doubts about whether the business will bring the desired income. A solarium business plan with calculations will help you figure this out.

In the first month, the following financial investments will be required: registration of an enterprise - 10 thousand rubles; rent of premises - 30-50 thousand rubles; repair - 100 thousand rubles; purchase of furniture and equipment - 2 million rubles; cosmetics - 50 thousand rubles; advertising - 5 thousand rubles. Do not forget about the remuneration of employees, this will require about 100 thousand rubles. Thus, the financial costs of the project will amount to about 2.5 million rubles.

With an optimal location and a properly conducted advertising campaign, your salon will be visited by at least 20 clients per day. 1 minute solarium costs an average of 20 rubles. We will include in the total check the purchase of cosmetics, drinks in the phytobar and a short massage session. Thus, 1 client can order services in the amount of 500-1000 rubles. Your daily income will be 10-20 thousand rubles. The average monthly income, minus all taxes and expenses, will be 100 thousand rubles. Financial investments will pay off in 2-3 years. This means that the risks of opening a tanning studio are assessed as moderate.

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