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Official dealers in the region are required. Dealership from the manufacturer

"There is nothing more criminal than to invent great idea, but not implement it, ”says Donald Trump. If you dream about own business(, beauty salon or something else), financial independence, nothing should stop you, even the absence start-up capital for business development. When ideas to build own project a lot, and finances are not in the best way, you can try to become a dealer.

Who is a dealer?

A dealer is an agent of a manufacturer who acts as an intermediary between the manufacturer of a particular product and a natural or legal person who wants to buy it.

In Russia and other countries, there are manufacturers who do not have their own sales offices and wish to sell their goods through dealer networks. For such companies, such cooperation is beneficial. They do not need to spend money on opening outlets. At minimum expenses they can quickly convey information about their products to a wide range of potential buyers.

Dealers are divided into several categories depending on the field of activity. There are intermediaries working on stock exchange. They are participants in the securities market. Another type buys certain products in bulk and sells them. retail customers. There are representatives large enterprises, for example, automobile holdings that find buyers and receive a percentage of sales. If you decide to become a dealer, first of all decide in which area you want to work.

To become a manufacturer's dealer is not just to represent the products of a certain company, it is to be its regional face (for example, a manufacturing company). Dealer sales consist of the following stages:

  • discussion of cooperation issues, current prices, percentage of sales, etc.;
  • make a deal;
  • implementation related products factory;
  • provision of additional services service maintenance, installation, transport from the factory).

Becoming an exclusive dealer of a manufacturer means getting the right to represent the company in a particular region. This status gives privileges in partnership, as the representative gets rid of competitors, receives special financial conditions.

To become an intermediary is to take an intermediate place in the chain "manufacturer - end consumer". His main role is to find a buyer and close the deal.

How to become a manufacturer's dealer?

In order to become a dealer, you need to determine But the choice of the manufacturer is not the only criterion. In order to become an official representative of the plant, you need to prepare.

Qualities required to work as a dealer

Practice shows that not all people can become a dealer, like, and reveal themselves in the field of trade. Experts have identified a number of qualities that a person should possess:

  1. activity;
  2. sociability;
  3. the ability to negotiate, to convince;
  4. stress tolerance;
  5. initiative;
  6. competitiveness.

If you see the above qualities in yourself, you can try to realize yourself in this area and become a dealer.

Advice: when negotiating, you must "exude confidence", since the main task in this activity is to convince that the proposed products are of the highest quality.

If you are trying to establish cooperation with a representative of a store or other retail chain, convince him that if you take the product for sale, it will literally be swept off the counter. To do this, you need to be persistent, be able to present products, indicate its advantages and benefits for the buyer.

It is important to be prepared for rejection. Unsuccessful transactions are an essential attribute of working as a dealer. It is important here not to be upset, to analyze the mistakes made during the negotiations and move on, looking for buyers.

Required Documentation

To become a manufacturer's dealer, you need to prepare a package of documents, since this business is serious and can bring a lot of money.

In most cases, large manufacturers require that the following conditions be met in order to sign a partnership agreement:

  • you must be a legal entity;
  • availability of an office;
  • conclusion of a mediation agreement.

For cooperation, you must also provide:

  1. passport data;
  2. articles of association (if you are a legal entity);
  3. memorandum of association;
  4. certificate of tax registration;
  5. certificate of state registration;
  6. ownership or lease (sublease) agreement on non-residential premises where the place of sales will be organized;
  7. Bank details.

The list of documents may differ depending on the requirements of the manufacturer. If you plan to work in automotive business, you need to provide permission to sell Vehicle from the traffic police.

Description of activity

After signing a cooperation agreement in a certain region, it is necessary to draw up a promotion strategy, a development concept.

At the first stage, analyze the market in the assigned territory, the level of demand and options for promoting products. Determine ways to optimize sales, how to interest a potential buyer. Do not disregard competitors, monitor their work.

After that, you need to try to form your client base. To do this, make a list of companies that may be interested in the product being sold. Before making an appointment with potential clients, direct the maximum number of inquiries about them, develop a methodology for negotiating. The larger the customer base, the higher the income level will be.

If you want to become a dealer from a prestigious company, a large factory, you need to overcome the competition from other applicants. In order to have an advantage over them, you need to take into account a number of factors.

First, they pay attention to experience in this area. Secondly, a lot depends on the region of placement. If a respectable applicant wishes to become a dealer in a city that is saturated regional representatives this company is likely to be rejected. If the manufacturer does not have a representative office in the specified area, he will more willingly agree to cooperate. The developed client base is especially appreciated. Also, the decision to partner is influenced by:

  • reputation;
  • availability of a technical base, premises for work;
  • the possibility of attracting qualified personnel;
  • the possibility of warranty service.

How much money should be invested?

Investments are required to conduct intermediary activities. In order to become a manufacturer's dealer, you do not need the same amount of capital as, for example, to build. But most often, investments in the selected project are needed.

It is difficult to name a certain amount, it all depends on the manufacturer's company. But if you manage to negotiate with the manufacturer on the receipt of goods for sale, you can avoid large investments. You will be able to pay after the sale of products, but the price in this case will be higher than with advance payment.

If you have the opportunity to pay for the goods immediately, then the amount of investment will largely depend on the type of product, the volume of the purchased lot. It is also worth including in the business plan the costs of transportation, rental of warehouses, office space, staff recruitment, legal and accounting services.

How to become a dealer without investment?

If the initial capital could not be raised, you can become a dealer without investment. There are several ways to do this.

Realization of products under the order

Perhaps, looking through the price lists for a certain product, you had to see the mark “On order” opposite the “Price” line. This means that you first need to deposit money into the specified account, after which it will be transferred for use. The algorithm for executing this scheme is as follows:

  • the manufacturer signs a contract with the supplier for the supply of products at a dealer price;
  • products are put up for sale at the dealer's point of sale (not a product, but the name of the unit in the price list);
  • the buyer makes an advance payment, which makes it possible to purchase goods from the manufacturer;
  • the purchased goods are sent to the buyer, who, in turn, deposits the rest of the money into the dealer's account.

The specified scheme is suitable for goods of an average price category. Each person will buy inexpensive products in the nearest store, albeit at an inflated price, but without waiting. For items that are too expensive, an office or shop is needed. For example, automobile intermediaries rent large areas for showrooms.

Provision of goods for sale

Today, many manufacturers provide their goods on certain time for which the intermediary must sell it. After the end of the agreed period, the products must be paid, and 1-3% higher than if the dealer paid without installments. The possibility of a return is prescribed in the contract. Most often, if the goods are not sold in full, you have to pay the full price, which increases the risk of financial losses for the intermediary.

Free testing

In some cases, the manufacturer agrees to send free samples of their products, which help to test them, present them to potential buyers. For an intermediary, such a scheme is extremely beneficial, but, unfortunately, today manufacturers rarely agree to work on it.

If the idea of ​​becoming a dealer does not suit you, consider

"If you don't believe in cooperation, look what happens to a wagon that loses one wheel."
- Napoleon Hill -

Beautiful Life Co.LTD. (OOO " Beautiful life") expands the dealer network in Russia and invites organizations, individual entrepreneurs and just individuals interested in creating a new business with a high level of profitability to cooperate.

We offer to become our Exclusive Dealer in your region of Russia!

Our company has own production, which provides parties of any volume without violating delivery dates.

You receive a fixed dealer remuneration and up to 100% compensation for logistics costs.

You receive regular orders and customers from your region. As well as customers who will buy from you and Additional services such as - INSTALLATION. And this is plus 100% profit!

The main principle of the dealer policy pursued by the Manufacturer is the principle of honest and transparent partnerships. The activity of the Dealer is carried out on the basis of the agreement concluded between the Dealer and the Manufacturer dealer agreement, which stipulates the mutual obligations of the Parties, the amount of price discounts provided to the Dealer and other conditions of commercial relations.

We are convinced that our cooperation will become long-term and mutually beneficial. Take the first step to fruitful and successful development Your Company right now!

SPECIAL OFFER! Only for our Partners!

Respectable partners! We offer you a DISCOUNT up to 100% for forwarding services! The offer is valid with a quantity limit! You can take advantage of this offer after the conclusion of the contract. For more information, please contact your manager.

For designers

The company offers special conditions to work with designers, design bureaus and studios, people responsible to customers for the selection of material and other interested parties.

You will really like the conditions of our work, flexibility and maneuverability in relationships, the quality of services, all this will definitely help in your direct work.

We know how to build partnerships and appreciate every minute of communication with you!

To apply, please fill out the form. We will contact you as soon as possible. If you have any questions, please include them on the form as well.

Trading networks

Our company produces absolutely New Product, to a greater extent, not yet known to the consumer. The growth of popularity and demand for our 3D panels is increasing every day. Offering cooperation to Large Retail Chains, we understand the risks of including a new product in the assortment, the demand for which and the dynamics of sales are not known in advance. Therefore, we are ready to minimize your risks by offering CALCULATION AFTER THE SALES OF PRODUCTS. A transaction aimed at selling goods for sale is executed through a commission agreement.

The prepaid system of calculation is more welcome by us, and, accordingly, the amount of remuneration will be much higher.

More detailed information about cooperation with Trade Networks and the sale of our products in them is discussed and agreed upon individually.

To apply, please fill out the form. We will contact you as soon as possible. If you have any questions, please include them on the form as well.

Nice bonus for our partners!

FREE SHIPPING

We compensate up to 100% of the cost of delivery of your orders.

* This offer does not apply to sample delivery and cannot be combined with other specials. store offers. You can get more detailed information from our managers.

What is required from you:

A legal entity of any form of ownership or an entrepreneur operating without education can become a dealer. legal entity that meet the requirements of our Company:

1. It is welcome to have a store, office, showroom, retail space, design studio, any premises where you could carry out your activities;

2. The presence in the state of qualified employees who will be entrusted with the implementation of the sale of goods;

3. Ability to transfer orders through telephone communication, Email;

4. Willingness to carry out an advertising and marketing policy agreed with the Company;

5. The presence of any web resource is welcome: an online store, a business card site, a blog, a group, a community in social networks, etc.;

The profession of a dealer is quite in demand, and also allows you to make good money. Many people think that dealers are full-time employees of companies that manufacture certain products, but this opinion is erroneous.

A dealer is a business partner of a manufacturing company that promotes its products in a certain territory on a partnership basis.

A dealer can be called a businessman who makes money by selling partners' products. Further in the article, we will consider in more detail how to become a dealer, as well as what is required for this.

The essence of the dealer's work is to promote the products of a certain manufacturer's company, but it has significant differences from simple retail trade.

Unlike sellers, who may trade in a wide variety of brands, dealers have the right to act on behalf of the manufacturing company. And also sell products under its brand.

Close cooperation with the manufacturer gives the dealer many advantages, among which are:

  • Large companies often invest in the development of the business of their partners.
  • Brand advertising is carried out at the expense of the manufacturer.
  • The manufacturer's employees assist dealers in developing their own business, which gives them the opportunity to gain invaluable experience and support, as well as quickly turn the business into a profitable one.

In fact, any legal entity wishing to sell the manufacturer's products under the name of its brand can become a dealer.

At the same time, cooperation with the manufacturer can be carried out in several ways:

  1. The dealer carries out wholesale purchases of the manufacturer's products and then sells them at an inflated price.
  2. The dealer becomes the official partner of the manufacturer, and also receives remuneration for the sale of its products.

It is worth noting that each company sets its own rules for working with partners. Many large companies work exactly according to the second scheme. Small producers, most often, simply sell products to intermediaries in bulk.

Official dealer of the manufacturer

Many companies engaged in the production of certain products do not have their own distribution networks, but use the services of intermediaries, who are called dealers.

In such situations, both the manufacturing company and the person acting as an intermediary between the manufacturer and the buyer benefit.

The company saves money on creating its own distribution network by entrusting sales work to the appropriate specialists, and dealers are able to quickly open own business for the sale of products of a well-known brand.

Although any seller can sell brand products, it is official dealers who cooperate directly with the manufacturer who receive products at the lowest cost, as well as the right to sell products under the manufacturer's brand.

You can become an official dealer after participating in tender competitions held by large companies to select the best representative.

Required documents

To participate in the tender, it is necessary to provide the manufacturing company with a whole package of documents that confirm the seriousness of the candidate's intentions.


Application form.

To participate in the competition, you must submit the following documents:

  • constituent agreement and statutory documents of a legal entity;
  • documents confirming state registration legal entity and tax registration;
  • a document confirming that the head of the organization has the appropriate authority, as well as the passport data of the head;
  • certificate of ownership or lease agreement for commercial premises in which the sale of products will be carried out;
  • bank details of the legal entity.

It makes no sense to sell cars if a person has a soul for cooking. In such a situation, you can engage in the promotion of brands of relevant products.

You need to work only with brands that are close and interesting to a person. In such a situation, sales will grow, and interest in the business will not disappear even in the event of temporary setbacks.

Nowadays, almost everyone can become a dealer. The main thing in this business is to find a suitable manufacturing partner, as well as to have the desire and ability to invest in your own business.

A company representative is a specialist who promotes the products of a particular manufacturer in a particular region. Any sane person who wants to achieve financial independence dreams of taking such a vacancy, since this is a fairly profitable and very interesting job. How to become a representative of the company in your city, we will tell you in this publication.

Where to begin?

In order to become a representative of a large company, you will need:

  • Experience in a particular field;
  • Competent business plan;
  • Personal interest in products;
  • Having a team of professionals;
  • Necessary technical equipment;
  • Willingness to invest.

In addition, you need to collect a package of documents:

  • Charter;
  • Constituent documents;
  • Registration certificate;
  • A document confirming that you are the head of the organization;
  • Office lease agreement;
  • Bank account.

Dealer without investment

Many citizens who want to try their hand in this area often ask the question, how to become an official representative of a company without investment? There are several ways:

Trade under the order

You have probably met in the price lists of online stores opposite some items of goods the mark "under the order". This means that the buyer must deposit money for the goods into the seller's account, after which, after a certain time, he will receive his purchase.

If you look at it through the eyes of a businessman, the situation looks like this:

  • The entrepreneur signs an agreement with the supplier for the purchase of goods at dealer prices;
  • Puts up a product for sale at its outlet, or rather, adds it to the price list and various promotional materials;
  • The buyer pays for the purchase, after which you buy the goods from the supplier for the money received and transfer it to the buyer.

If you want to become a representative of a company in the region without significant financial investments, choose a market segment that includes goods whose cost ranges from 5–20 thousand rubles. Consumers prefer to buy inexpensive everyday goods in the nearest stores, even if they are slightly overpriced. If you choose products that are too expensive, you will have to rent an elite office or store. For example, for car trade, they rent large areas for showrooms.

Goods for sale

If you have firmly decided that I want to become a representative of companies, but do not have the funds to realize your plans, you can try to conclude an agreement with the manufacturer in order to receive goods from him for sale. Many large companies are willing to meet new entrepreneurs and willingly agree to such cooperation.

The most important thing is to sell products on time. If you do not have time to sell all the goods for a certain period of time, you will have to pay money for it, and 1–2% more than its original cost. In some cases, vendors take back unsold items. The conditions for the return must be prescribed in the contract.

Free testing

The manufacturer sends samples of its products to the sales representative so that he can try them out in practice. If you find a company that is willing to give you a free trial of their products, consider yourself very lucky, because many suppliers refuse to work on such conditions, so the chance to test the products for free is a great fortune for a beginner.

Official representative

This is the most profitable option, because you get a guarantee that the products you sell will be of interest to the end consumer. The supplier provides you with full information support, as well as assistance in organizing and developing commercial enterprise. Advertising specialists are engaged in the promotion of goods at a professional level, so you do not have to spend time and effort on this.

Work in a foreign company

Many domestic enterprises are not adapted to agency work. In addition, some of them may not fulfill their obligations. In this regard, newcomers are often interested in how to become an official representative foreign company? Abroad, this form of sales has long become commonplace and has become widespread. If you don't have work experience, look for a company that provides training.

Let's take a closer look at what steps you need to take to become a representative of a foreign company:

  • Choose a line of business that you are familiar with. For example, a mechanic might sell industrial equipment because he has certain knowledge in this sector;
  • Find the right company and offer your services to it. Necessary information can be obtained on the Internet or from industry directories;
  • Decide on a range of products. For example, along with lifts for car repair, it is possible to offer consumers balancing stands, compressors and other equipment for car services;
  • Conclude an oral or written contract with the company;
  • Carefully study the product to determine its commercial and technical advantages.

Advantages and disadvantages

Before becoming a company representative in your city, you need to familiarize yourself with all the advantages and disadvantages of this profession.

Pros:

  • There is no upper income limit. The more efficiently you work, the more you get;
  • There are no competitors within the company;
  • Strong partner support;
  • Free education;
  • Fast start.

Minuses:

  • No fixed salary
  • Big risks of losing start-up capital.

Where to find a company?

Interested in how to become sales representative companies? Many manufacturers post information about vacancies on their own websites on the Internet. You can also send your resume to different companies. Perhaps someone will respond and offer you cooperation.

Try to collect as much information as possible about the activities of different companies. This will help you choose the right supplier, on which the success of your business depends on 90%. You should not give preference to any supplier, focusing on low prices. If you are serious about work, you need to pay special attention to the reputation of the company. It is also very important that the products you will be selling are in demand in your region.

How to choose a company?

Before making a final decision which company or manufacturer is more profitable for you to cooperate with, you must first find out.

Construction Materials

Nowadays trade building materials brings good profit, so many successful entrepreneurs cooperate with enterprises that produce such products.

Before that, decide on the scope of work. You can open a small outlet or a large supermarket. It all depends on your financial capabilities. According to experts, at the stage of formation, an average company will bring much more profit than a large retail chain. Do not seek to conclude a cooperation agreement with a major manufacturer. At first, it is better to work with a small company. In this case, you will earn good money and get the necessary experience.

Furniture

This is the simplest and most easily implemented idea. Almost all furniture that can be purchased on the market is sold through dealers. An exception may be foreign-made products or large retail chains.

If you decide to go into business and do not know, first of all you need to find a furniture factory and agree on cooperation with it. The manufacturer bears full responsibility for the complete set of furniture and its quality. If the buyer finds any defect, the furniture factory is obliged to replace the product.

Baby food

Before that, many aspiring entrepreneurs get a job as sales representatives. This allows them to gain the necessary experience and deal with the assortment offered by modern baby food manufacturers.

This approach is fully justified, since products intended for children should be different. high quality. If you open your own store and buy not quality goods, the enterprise will quickly go bankrupt. Working as a sales representative allows you to study from the inside all the features of trading in such products, and the experience gained will become a guarantee of the success of your business.

Video: About the profession of a sales representative

Confectionery

It is most profitable to sell food during a crisis. Despite the fact that almost all citizens are starting to save money, they continue to buy food, especially sweets. Before that, draw up a competent business plan and find reliable suppliers who sell quality goods at affordable prices. The most profitable option is direct deliveries of goods from the manufacturer. In this case, you will receive the freshest products at low prices.

To reduce the payback period, the enterprise can be installed in educational institutions or in shopping malls some . In such passage places, chocolates, cookies in small bags, candies and so on perfectly diverge. Since this piece of goods is sold quickly and in decent quantities, vending machines will bring good income.

Household chemicals

Such products are included in the category of essential goods, so they will be in demand in any economic conditions. If you have never done such a thing and do not know in your city, seek help from specialists. Professionals will tell you how to start a business and help you complete all the necessary documents.

The profitability of such an enterprise depends on various factors. The main problem is the high competition in this area. In many cities, there are entire retail chains that sell goods at low prices. To prevent your household chemicals store from going bankrupt, open it in a large city with a population of more than 1 million people.

findings

Many companies that want to open their representative office in another city or region are faced with the problem of finding motivated responsible employees. If you have these qualities, you can start looking for a vacancy. Take action, and you will definitely succeed.