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What can you trade on the market? What can you sell to make money? Ideas for profitable business

In some life situations, a problem arises when there is not enough material resources. In this case, people often wonder what to sell to make money. Although in some situations, entrepreneurs who are just starting their own business do the same thing.

Products from a Chinese manufacturer

There was a time when buy-sell relationships flourished. However, it has long passed. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require virtually any costs from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money by selling products from China. The best-selling products have always been and will be made in China, since their cost is lower than that of other producing countries. The advantage of such a sale is that there is no need to invest your cash, since the goods are paid for in advance by the buyer. This same point guarantees that there will be no downtime of products, they will be in circulation all the time.

Using an Internet bulletin board

Since this is the 21st century, it would be logical to ask the question of what to sell on the Internet to make money. Today there are many free internet sites, which work on the principle of a bulletin board. In addition, such sites are completely free, which means it costs nothing to post information about selling your product. All these sites are quite similar to each other, and therefore the rules and list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through online bulletin boards:

  1. Personal items that have become unnecessary for some reason.
  2. You can buy various products and resell them, receiving interest on sales.
  3. Sale of goods wholesale.

In addition to using existing platforms, you can create your own Internet portals on which you can post various lucrative offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

  • Gold, silver and other jewelry items, except those owned by the family as heirlooms.
  • You can sell a product such as cosmetics from a large company. True, to do this you need to become a representative of such a company.

What to sell to make good money?

Very interesting option sales of goods may, at first glance, become rubbish that ordinary people do not need for nothing. However, there is a type of people called collectors. This segment of the population is quite capable of purchasing for a large sum, for example, some kind of badge or coin, which to the average person would seem like a trinket that has no value. In some cases, the answer to the question of what to sell to make money may be antiques and other valuables belonging to different collections. It is more difficult to sell them, since first you need to spend a sum on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents rural areas, since they earn a good income from selling vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from villagers, and then resell them within the city limits for more high price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What do people buy?

When the question arises about making money by selling something, it is always worth remembering that there are areas that will be in demand always, everywhere, and at any time. What to sell to earn money quickly and a lot? One of these areas is real estate. Selling and buying housing will always be in trend, since no one wants to live on the street. This method of earning money requires certain investments, but with the right approach it will allow you to quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

When constantly monitoring various advertisements, you may come across one in which the owner writes about the urgent sale of a home, for example. The reason for this may be leaving, reluctance to search for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and reduce the amount from the initial one by 10-15%. It is precisely such proposals that you need to look for. Having bought real estate at a reduced price, all that remains is to add interest and resell it. Thus, you can earn a lot of money without doing practically anything.

What can you quickly sell online?

As mentioned earlier, when wondering what to sell to make money, you should turn your attention to the Internet. However, message boards are not all that can generate income. Despite the fact that almost everything that can be bought is available on the Internet, and the demand, as well as the supply, is great, there are areas in which demand is clearly greater than supply. These categories include the following products:

  1. Clothes and shoes for children and teenagers. Such products are always in use, because, as you know, children grow quickly. We have to buy new things almost every year, which means that the demand will be constant and large.
  2. Various products used at home and in offices.
  3. Real estate and cars.
  4. Original and beautiful photographs are less in demand, but still in demand.

Although it is worth noting that it is much more difficult to make money selling photos, since photo banks that accept photographs have very high requirements.

The main task of a novice entrepreneur who does not yet know what to trade on the market is to conduct research, study supply and demand and make a choice.

The state helps the unemployed who are registered at the labor exchange and provides them with free funds for business development. In addition, now it is not a problem to go to the bank and get money there. After the future entrepreneur has decided on the sources of funds, it is necessary to agree on renting a place on the market and choose a suitable product for himself. Not everyone makes the right choice; out of 10 beginners, only 1-2 trade successfully.

The choice is actually very large, but often we see the same thing in the shopping malls. Most often, new entrepreneurs, having noticed what sellers who have been working for many years are selling, want to emulate them and copy the range of products they sell. This is a big mistake. The fact is that if, for example, the number of meat traders increases, the number of buyers of this product Will not change. Before your appearance on the market, there was a certain balance between the number of retail outlets selling a certain product and the number of buyers of this product. you will only join the existing flow and, without having regular customers, you will receive only a small share of the revenue. The income may be so small that there is not even enough money to pay rent for the premises. In addition, most likely, sellers of this product will treat you unkindly.

Three reasons why buyers go to the retail market:

  1. You can find any product here.
  2. Here you can bargain (ask for a discount).
  3. There is a trusted seller for every product here.

Selecting a product to trade on the market depending on demand

It is necessary to cling to the first point and understand what product is missing on the market. Look around, pay attention to which places a large number of people gather and why, see how many points with similar products there are. Determine what is the reason for the great interest: the uniqueness of the product, its quality or the professionalism of the sales consultant?

If you notice that a certain product is not on the market, carefully ask if anyone has tried to trade it.

Under no circumstances should you trade a product that only you like. This will only have a positive impact on the admiration with which you advertise the product. Each person has his own unique taste, but to become a successful trader and make a large number of sales, you need to focus on what will appeal to the majority of market visitors. You may not generally like the desires and preferences of buyers, and here you should make a choice, what do you want more: satisfaction of personal opinion or a good income?

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Selecting a product to trade on the market depending on the location of the outlet

When choosing a product, you need to take into account the location of your retail location and adequately assess its features. There is a group of goods in the market that are not assigned to a specific place (for example, home-cooked meals that are distributed to market traders). Usually the entire territory retail space is divided into sectors: in one sector they sell shoes, in another - fish, in the third - office supplies, etc. Coming to the market, for example, to buy shoes, the buyer purposefully goes to a certain sector, where the entire assortment is presented in front of him, and decides on choice. Therefore, it is not economically feasible to sell slippers in the outerwear sector, and vice versa. But there may still be exceptions. For example, in the aisles with children's clothing and shoes, you can open a point selling fresh pancakes or muffins, which children love so much.

The market is also divided into places that are considered passable and non-passable (located at the end of the trading rows, along the periphery of the market, in side and dead-end passages). Good traffic areas are always occupied, so those starting their business in the market will most likely have to deal with places with not very high traffic.

You should know that goods everyday needs(for example, cigarettes, bread, etc.) cannot be traded in impassable areas. Products are promoted more successfully here special purpose and a narrow range (for example, hunting knives, cages for pets, etc.).

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Selecting a product to trade on the market depending on the size of the outlet

Area is also taken into account here point of sale, on three square meters It’s simply not practical to sell fur coats or spare parts for cars: you won’t be able to provide the buyer with the necessary assortment, and not everyone likes to choose from a catalogue. Most people prefer to touch and hold the product in their hand before purchasing. But in such an area it is possible to provide a good choice tea, cigarettes or other small goods.

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Selecting a product to trade on the market depending on the size of the starting capital

It is, of course, up to you to decide whether to sell imported tights or Italian shoes, but whatever you choose, you should have a good assortment in this category. It should be borne in mind that you cannot invest all your funds on the purchase of goods. Perhaps you will receive an order for something other than this moment is out of stock and you must have the money to purchase it.

Trade, for example, in fast food, involves, in addition to the purchase of basic products, the purchase of special equipment and inventory. At the same time, the cost of purchasing equipment is much higher than other costs.

From this we can conclude that you need to choose a product that you can present in the maximum range. From a buyer who visited your trading place, there should be no desire to look for something somewhere else.

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Choosing a product to trade on the market depending on seasonal factors

When selling, for example, winter fur clothing, you must understand that in the warm season the demand for this product will decrease significantly and you may even suffer losses. Therefore, it is necessary to provide for this and change the assortment depending on the time of year. It will be best if you do not radically change the product according to its intended purpose. If, for example, during the cold season at your outlet you sell winter hats, then in the summer you can sell hats, caps, etc.

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Selecting a product to trade on the market based on existing suppliers

Having decided on a category, you need to study the offers wholesale suppliers. It should be borne in mind that there are currently a lot of resellers, so it is most profitable to establish direct contacts with manufacturers. For example, when choosing suppliers of sausages and sausages for hot dogs, you need to review all possible suppliers. Moreover, many of them certain purchase are ready to make significant discounts and provide refrigeration equipment for rent for a small nominal price.

When negotiating the terms of wholesale purchases, it is necessary to foresee in advance the issues of expected returns, exchanges, and quality guarantees. This is especially important when trading power tools (they are finally checked only after some time of operation), as well as goods that cannot be immediately checked for quality.

Large ones should be avoided wholesale purchases in spontaneous markets in which you are poorly oriented. Avoid products that do not have the necessary quality certificates - selling them could cost you big losses in the form of fines, including termination entrepreneurial activity and confiscation.

Do not choose a product based on advice or general ideas neighbors along the shopping row. By thinking outside the box, you can purchase exactly the product that will be in greatest demand.

By choosing what to trade on the market, you determine your business. Therefore, think in advance about how you can develop and improve it (opening new points, expanding the range, related trade through online stores, etc.).

Before opening a business specializing in selling anything, you need to analyze the market in detail, finding out what is profitable to trade at retail. After all, there is always a possibility that the niche in which you were planning to take your own place has long been occupied. Or you have chosen a not very suitable product that will not be in expected demand among buyers. The situation may vary significantly depending on the region where you live. But we can identify groups of goods that are traditionally popular among the population. We propose to dwell on them.

What is profitable to trade: Food

As a rule, most newcomers to business start their business by selling food products. There is one significant point here: it is imperative to think through the conditions and place of storage of your goods. You may need to rent a warehouse and freezing units. It is also imperative to accurately calculate purchase volumes so that unsold products do not simply rot in the warehouse or their shelf life expires. Similar business will be beneficial in cities and large towns, especially if you manage to negotiate direct deliveries with manufacturers.

What is profitable to trade: essential goods and personal care products

This category includes products such as soap, matches, toilet paper, detergents, combs, etc. All these products are widely used in everyday life, therefore they are in stable and steady demand. Places for sale similar products should be chosen within walking distance from residential buildings.

What is profitable to trade: seasonal goods

These products include products whose peak sales occur during certain time during a year. For example, swimming is not in great demand in winter time, and warm mittens - in the summer. In order to achieve success in this segment, it is necessary to clearly define the product and the time when people will need it. At the same time, it is advisable to purchase products long before the start of their sale, so that the costs for them are minimal.

What is profitable to trade: clothing, household chemicals, appliances and more

In the 90s, the shuttle business flourished in our country, but today it is practiced only in border areas. However, if you try hard, you can organize the import and resale of some from abroad. Despite the fact that you can make very good money from such a business, it is associated with various difficulties, which include the risk of damage, currency conversion, etc.

What are the benefits of trading on the market?

If you are planning to place a retail outlet in a bazaar or market, then first of all you should take a closer look at the assortment of what is already sold by your neighbors, and, if possible, not repeat yourself. In general, cheap and very necessary items of clothing, such as panties, socks, T-shirts, tights, etc., are in greatest demand. Trade in inexpensive cosmetics and jewelry also brings good profits.

Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable types business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, etc. non-food products everyday demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. “Portraits” of buyers

Buyer type

Signs

Behavior

"Optimizer"

Men over 45 living in large cities

Refusal expensive brands(21%), switching to cheaper ones (31%)

"Rationalist"

People with high level income

They make a list of proposed purchases (29%) and always follow it

"Bargain Hunter"

Women 35-44 years old, citizens with low level income, residents of small towns (100-500 thousand people)

They purchase goods mainly through promotions (19%)

"Thrifty"

Residents of small settlements, low income people

They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Fig. 1).

*Data is presented excluding online orders of prepared food, tickets, digital goods, and wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, from electronics and household appliances Buyers' interest has shifted to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on various categories citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Start-up capital- 1 million rubles from my own savings - spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “School young billionaire", held annually by Forbes, and its project is recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. Entrepreneur Alexey Yakovlev noticed this trend and entered into an agreement with the largest manufacturer of steel and ceramic knives, Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% markup).

Good vision comes at a price

The demand for health products is consistently high. This explains the success of Icraft Optics - the federal retail network stores that sell ready-made glasses and make them to order (has its own workshop for turning lenses). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. Royalty and lump sum are missing. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

Table 2. What is profitable to trade on the Internet?

What to pay attention to

  • high demand (seasonal holidays, birthdays, memorable dates, etc.)
  • you can sell goods own production with markup up to 300%
  • high competition, including with large online platforms and retail souvenir stores
  • seasonality (high season - from May to August, peak - before the holidays)
  • the ability to order delivery of the most popular items - food and filler, which usually have a large volume, so it can be inconvenient to pick them up from the supermarket
  • good decision for those who do not have a pet store near their home
  • products with a long shelf life, so they are ordered at a significant interval: you will have to engage in active promotion
  • during a crisis, many switch to feeding animals by-products

Hobby goods ( diamond mosaic, wool for felting, paints, brushes, paper for decoupage) and collecting (stamps, coins, antiques)

  • enthusiastic people are a grateful audience: they will always find funds for their hobby
  • It is not profitable to maintain an offline store on this topic, since the goods are not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)
  • Many people hesitate to purchase collectible goods via the Internet due to the risk of counterfeits
  • goods are not cheap, so demand for them during a crisis will be limited

Goods for recreation and tourism

  • More and more people are focusing on active and country holidays
  • delivery of large and bulky goods to the apartment is attractive
  • difficult to find suppliers (China does not suit everyone)
  • a lot of imports - currency risks
  • seasonal demand
  • many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.

Economic activity aimed at purchasing and selling is a stable source of profit for many businessmen. The principles of trading are quite transparent (buy cheaper - sell more), however, as in any type of business, in successful sales there are many pitfalls.

Organizing your own business in trade

“To sell something unnecessary, you must first buy something unnecessary,” said the thrifty cat Matroskin in the famous cartoon. This simple truth also applies to entrepreneurship. The real goldmine is that this very “something unnecessary” may turn out to be extremely necessary for someone else, who will end up being a satisfied client. So, a primitive business scheme in the trade sector looks like this:

    Determining a product that will be in demand. What to sell to make money? A well-built strategy will allow you to sell almost any product, but there are still certain trends that make sales easier. That is why it would be useful to first marketing research market.

    Purchasing a trial batch of goods or searching for a supplier who is ready to work on the dropshipping model (direct delivery from the supplier to the end consumer, bypassing the intermediary who is looking for customers).

    Direct sale of goods (already with a markup) to the end consumer. The organization of trade can be different: through the Internet or a real retail outlet, among friends (many network marketing structures were initially built on this principle).

There is another option for organizing a business in the trade sector: production of goods with subsequent distribution wholesale or retail. What can you sell this way? Products in demand self made, you can organize a small home cafe with delivery, sell kvass or beer homemade, agricultural products and everything that can be “produced” without the need to rent production facilities.

Reselling goods from bulletin boards via the Internet

What can you sell online? A once very popular way to earn money without investing in World Wide Web involves searching for goods that owners sell at a low price, with subsequent resale at an adequate or even slightly inflated price. A salesperson who seeks to earn money in this way must be not only a good, but also a universal “salesman.” You can find a wide variety of “lots” on countless bulletin boards, and limiting yourself to only one type of product means obviously losing some of your profits.

Another option for such a business, which over time can be developed into a full-fledged online store, involves concentrating on only one category of goods, which, as a rule, is clothing. In many second-hand, confiscated or stock stores You can find decent things at very low prices. Minor repairs, additional washing, perhaps adding some decorative details - and the item can be sold at a premium. Help organize trade turnover high quality photos And own group on a social network or even an entire online store with single copies of dresses, T-shirts or jeans.

Sale of goods from abroad in Russia

The ubiquity of the Internet and ecommerce, globalization and the “erasing of borders” have made trade possible not only between large corporations from different countries, but also by wholesalers or retailers and end customers. Platforms where a variety of goods can be purchased at a very low price from the manufacturer (Chinese online stores) are known to many today, but even in the twenty-first century, users are often afraid to buy through the World Wide Web, and even literally on the other side of the Earth.

By ordering a small batch, for example on AliExpress orTinydeal, you can make a good markup and sell the product in Russia at a good profit.But what is profitable to sell in Russia now? Wholesale sales in this business only pay off for trendy items or equipment. It is better to purchase other goods in small quantities.

Selling information products: money “out of nothing”

You can make money in e-commerce without financial investments. Information businessmen today make a lot of money from e-books, manuals, coaching (consulting and training), lesson books and similar training materials. You can sell both your own information products and others (according to affiliate programs). In the latter case, the seller receives a percentage of the author's profit.

How to sell a product that “cannot be held in your hands”? The implementation of information products involves promoting a personal brand, creating your own web resource, and actively working in in social networks and cooperation with popular sites on the same topic. All that is required of a novice businessman is to select and correctly place advertising materials, as well as answer questions from potential clients in a timely manner.

Organization and launch of your own online store

A more serious project is launching an online store. In this case, you will need to draw up a business plan, find suppliers, organize a warehouse, perhaps even an office and a call center, develop a website, hire a specialist who will administer, fill the online store with goods, and promote search engines, as well as social networks and much, much more. Such projects pay off in different periods of time - it all depends on the correctly chosen niche and the implementation of the idea. You can earn large sums even in a month if the idea is of interest to the online community.

What to sell to make money? According to statistics, Russian residents most often buy online computer equipment and electronics. By the way, the profile of purchases on foreign sites is significantly different, as shown by the data presented below in the form of summary graphs.

A hobby that can generate good income

Handmade products deserve special attention, the margin on which can even reach 500% of the cost - it all depends on the skill of the manufacturer and the originality of the product. What can you sell? Embroidered paintings, amulets, knitted items (comfortable children's clothing or costumes for baby photo shoots are used in a special way), bags, toys and accessories - this is only a small part possible options. Hygiene products (decorative or “promotional” soap, natural shampoos, scrubs), cosmetics, notepads and diaries, restored furniture, and wedding paraphernalia are in demand. On the eve of May 9, craftswomen sell kanzashi in the colors of the St. George ribbon, and before the Day of Knowledge - bouquets of sweets.

Opening your own store or outlet

Opening a retail outlet involves much more nuances. The entrepreneur must register, purchase or rent suitable premises(not forgetting that the location of the store also has a direct impact on profits), organize deliveries, communicate with many authorities, obtain all the necessary permits, hire personnel, and so on. Trading enterprises require constant monitoring by the manager (owner), but with the right approach, you can get much greater profits.

Selecting a suitable product for sale

Affects future earnings right choice goods. What can you sell? It is necessary to conduct market research to find out which products the demand for is not met by the existing supply. It is often profitable to sell everyday goods ( we're talking about about convenience stores), second-hand items, medicines or baby products. IN big cities Branded clothing stores or healthy eating. It is profitable to sell pet products, cosmetics, and alcohol.

Features of trade in consumer goods

Consumer goods include personal hygiene products and items, light bulbs, batteries, household chemicals and other items that are frequently purchased. This also includes some food products (in packaging), pet products, plastic products or paper/cardboard. Such products are used daily (or very often), are presented in a wide range and in affordable price. Features include an extremely wide audience of buyers and fast implementation. Purchases of this category of products are divided into everyday purchases, in reserve and for entertaining guests at home.

Consumer goods in most cases do not require carefully thought out marketing strategy. Success factors in this trade segment are:

    convenient location of the outlet (in crowded places: near bus stops public transport or in residential areas);

    a wide range of everyday goods, availability of analogues;

    affordable pricing policy and development of a package of additional options for regular customers (introduction of discount cards, gifts).

The most profitable product options for sale

What can you sell profitably? The largest markup is placed on those categories of goods that are used high demand. Large sums are earned by those who manage to find a supplier and organize sales of any product at low cost in conditions of high demand. What to sell to earn high margins:

    Flowers. Profit flower shops on pre-holiday and holidays can reach astronomical amounts. Considering that roses, for example, somewhere in Ecuador cost about 30 kopecks apiece, and in Russia they sell for at least 100 rubles, you can “win” a significant amount. A significant disadvantage of such a product, however, is its fragility.

    Bijouterie. Jewelry and accessories are quite cost-effective, the markup on which can reach about three hundred percent. The margin can be several hundred or even thousands of rubles, and demand remains consistently high.

    Beverages. Extra charge for loose tea or coffee, drinking water bottled drinks or drinks in street cafes can reach one hundred, two hundred or even five hundred percent. Good margins are made on milkshakes or refreshing drinks. Business does not lose prospects with cold weather: in winter you can sell hot tea or coffee.

    Popcorn, gummies, cotton candy, ice cream and other sweets. Cost of raw materials for products sold in shopping centers, parks and other places of mass gathering and recreation of people, ten times lower than the cost of ready-made popcorn or cotton candy. During the season, you can get significant benefits by selling sweets.

    Handmade. In a society that promotes the ideals of difference and individuality, exclusive products are in very high demand. It is quite difficult to estimate the cost of such things (especially for those who are far from creative), so the seller can increase the price quite significantly. Demand is for both handmade jewelry, accessories, cosmetics and hygiene products or clothing, as well as updated furniture or interior items.

    Cosmetics (including handmade hygiene products). The cost of cosmetic products sold in stores, as a rule, does not exceed 20% market value. The rest of the final price consists of advertising and transportation costs, as well as beautiful packaging.

    Greeting cards and holiday paraphernalia in general. Products that are sold at unreasonably inflated prices, such as helium balloons or cardboard cards, actually cost only about ten to thirty rubles, while the minimum price tag is already one hundred to two hundred rubles.

    Trendy things. You can expect really high profits if you manage to catch the trend. Once upon a time, talking hamsters were popular, later - transparent bottles for drinks My bottle, the demand for things, for example, with comic book characters, was more stable. You can also make customized T-shirts and sell them. Printing on linen bags is in demand. Is it true, wholesale trade will not bring results here.

    Accompanying services. Related services include furniture assembly services (for furniture stores), repair of household appliances (for sellers of small home appliances), cartridge refills (for office supply stores or copying/printing points) and the like.

Of course, not all high-margin products allow you to earn large sums quite consistently. But the right approach and innate instinct solve many problems associated with organizing your own successful business.