home Exchange rates How to organize a hostel in non-residential premises. How to open a hostel in an apartment? How to open a hostel

How to organize a hostel in non-residential premises. How to open a hostel in an apartment? How to open a hostel

In the last few years, hostels have become very popular in our country. This is due to several factors. Firstly, not everyone can afford expensive hotels, secondly, young people, namely they make up the backbone of hostel clients who are not picky about the conditions of rest, thirdly, good hostels, if they are well-designed, are not inferior in comfort to many hotels, but significantly better in price.

In this article, we will talk about how to open a hostel, what aspects to pay attention to first of all, what documents to collect so that the activity is legal, how to advertise your business, and where to get the first customers. We will also try to draw up a hostel business plan, taking into account all the features and subtleties of the modern real estate market.

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Documents required to open a hostel

Your goal is a serious and solid institution, with development prospects not only in your city, but also in the region, and in the future throughout the country. It is clear that you need to officially register your business. For this you will need the following documents:

Company registration certificate. If you plan to open one hostel to start with, then a sole proprietorship is perfect. In the future, when the network grows, you can think about registering a legal entity.
Be sure to register with the tax authorities, and obtain a certificate of tax payment. Many experienced businessmen advise starting with a single tax, because this will save on deductions to the state treasury and reduce the difficulties with reporting on your activities.
Next, you need to get the conclusion of the fire inspection that your premises meets all norms and standards, is safe for visitors and staff. This is a very important point, because you are responsible for the lives of people who will stay with you. No negligence needed. Follow all the requirements of the fire department, and even more.
SES conclusion. Your premises in which the hostel will be located must meet the requirements of the sanitary and epidemiological service.
An agreement on the lease of premises, or documents that confirm the ownership of real estate.
Agreement with a company that is engaged in the removal of solid household waste.

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The list of documents is not exhaustive, because our legislation is in a state of eternal reformation and "improvement". Therefore, at the time of opening the hostel, we advise you to familiarize yourself with the current legislative framework, find out what changes have been made to the laws governing the opening and operation of hostels. We do not think that in the coming years something will change drastically, but God saves the safe. It is better to be safe than to have problems with regulatory authorities and various government services later.

What should be in a modern hostel

As we have already said, a hostel is not a place where two Tajiks live on one square meter. We can say that this is an analogue of the well-known hostels, only you can rent your place for a day or more. Hostels are mainly used by young people, tourists, lovers of inexpensive rest, and spend the money saved on other, more important points. Based on the main audience of hostels, you can make a list of the required minimum:

First, free access to the Internet. As a rule, all good hostels have a WI-FI point, with normal coverage and decent speed. Young people spend most of their lives in the global network. Someone works, someone communicates, someone reads or plays games, and for someone the Internet is a virtual world, without which life is no longer life. Everyone has different goals, but the need is the same - high-quality WI-FI. Sometimes the choice of a hostel is based on the availability of free and free access to the network. I am very surprised by the establishments that still charge for the Internet from their vacationers. There is no longer any desire to stay in such a sleazy place.
Good furniture. Of course, most holiday hostels are not picky, but you should not skimp on whitewash. At a minimum, you need to buy normal beds, after a night on which, a person will not feel back pain.
Household appliances: iron, hair dryer, washing machine, etc. You need to take care of the comfort of your customers.
Kitchen with all necessary utensils: kettle, stove, pots, cups, spoons.
Dining room where everyone can eat. You can offer breakfast yourself, for a fee, you can arrange something like a buffet where you can buy sandwiches and light snacks, or you can not bother at all and give vacationers the opportunity to cook something for themselves.

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This is a minimum, but if you want to be the best, then you need to come up with something more. Possibly arrange game room, where to put a few soft sofas, check a couple of TVs and set up set-top boxes. This will be your chip, and a trump card in advertising, which can attract even more vacationers. If you open a hostel in a tourist city, then free guides and maps for each client can be a plus. This will help the tourist not to get lost in an unfamiliar city, and in this way you will show concern, and once again show that you care about the client.

The problem of many hostels is cleanliness and comfort. If you want to be the best, then you need to always keep the brand, and not work out the first few months at the level, and then let everything take its course. Therefore, sign an agreement with a cleaning company that will do a general cleaning once a week. At the same time, you need to wash the kitchen, shower room, and clean the rest rooms every day. All towels, bed linen, all utensils - everything should be clean, pleasant, neat in appearance.

Choosing a hostel

Separately, it is worth dwelling on the issue of choosing a room for a future hostel. It would seem that there is nothing to think about - a large room, in the center or near the center, and it's in the bag. But not everything is so simple. It is necessary to proceed from some features that will affect the final choice.

First you need to decide which hostel you want to open. There are several types of hostels:

The first type of hostels is designed for 100 or more people. During the day they need a large room, which is divided into several blocks with separate bathrooms, kitchens, rooms for leisure and recreation. As a rule, such hostels require a lot of effort, time and cost. But the payback is faster. Very often, large hostels are rented by companies that hold seminars or conferences. They invite their representatives from all over the country, and, paying for their housing, lodge them in hostels of this type. If you are lucky, you can sign an agreement with the company that you will constantly provide them with services of this type.
Average hostels for 30-50 people. This is the most popular option. If you settle in a room for 8 people, then you need from 4 to 6 rooms. You can rent or buy two apartments, connect them together, and organize such a hostel. But most often the whole floor is redeemed, on which there are three apartments. Another one is being equipped as a place to relax, a large kitchen is being made there, and another shower room.
Small family hostels. This is usually one apartment with 3-4 rooms. These hostels are designed for 10-15 people. Everything is cozy, without unnecessary noise, at home. 3-4 people can live in one room, which is very convenient. If you come with a small company, you can rent a separate room, without strangers. These hostels do not require big investments, they are easier to monitor and care for, running costs are much lower. And they have one significant plus - the price can be set more. Due to coziness, tranquility, and comfort, you can keep the price 10% higher than that of competitors who have large and medium-sized hostels. And believe me, if you have a good reputation, then many will gladly overpay, but will go to you.

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With the choice of a place for a hostel, everything is simple - it is desirable that they be near interchanges public transport, or within walking distance to the main attractions of the city. Many hostels open right in the center, or very close to it. But there is only one minus - the price of real estate. It is very good if you own an apartment, or some kind of residential area, and if not, are you ready to invest a tidy sum? Therefore, it is better to make a hostel somewhere far away, but so that your guests can get by metro, trams or buses to anywhere in the city.

Advertising and promotion of the hostel

The advertisement is engine of the trade. In the tourism business, namely hostels, you won’t get far without advertising. Of course, over time, when several hundred customers stay at your place and they are all satisfied, word of mouth will work well, and the fame of your hostel will spread across the latitudes of our country. But these customers need to be attracted, and for this you need to advertise. We want to say right away that the advertising budget should not be small. But in order not to waste money, letting them into completely ineffective areas of advertising, we will give a few main directions that will be optimal for hostels.

Internet advertising. For successful development business, you need to create your website on the Internet. Beautiful and pleasant design, clear structure, maximum information content - these are the three pillars on which a normal hostel website should be based. You must describe your hostel, talk about its advantages, show photos of rooms, bathrooms, kitchens, beds. You can even brag about the view from the window, if you have something to brag about. Also show where the hostel is located on the map, what cafes, shops, public transport stops are nearby. Don't forget that many potential clients Interested in the reviews of those who have already rested in your hostel. Therefore, you need to somehow agitate people to leave their impressions, write comments, share their opinions.

The site is good, but if it is not promoted in search engine Yandex and Google, then there will be little sense. If you yourself are familiar with the basics of SEO, then you can do promotion. Otherwise, entrust this matter to professionals.

It is very important that your site has several interface languages. If the city is touristy, then there is a high probability that foreigners can stay at your place. And they are looking for places for a future overnight stay just on the Internet.

Social media. Don't forget about them either. Create your pages "Vkontakte" and "Facebook". Engage in the promotion and advertising of the hostel there. Conduct various promotions, give out discounts, attract people to your group in every possible way. Social media is a great place to find potential clients. Also, do not forget about the advertising offered by networks. You can set up the targeting you need, and show it only to those who, in your opinion, best fit the image of a potential client.
Advertising through international networks online booking. Now more and more people around the world are using sites that allow you to book accommodation in minutes. You can study the admission conditions for such online platforms. If you have a good rating, a normal price, positive reviews, then through these sites you will receive up to 90% of all orders. Therefore, it makes sense to try to fulfill all the conditions and get into their base. These sites include Booking, TripAdvisor, Airbnb and others that you can easily find on the Internet.

Investments, profitability and payback of the hostel

If you are going to open a hostel, then the issue of initial investment, profitability and payback will definitely concern you. Perhaps the most important investment is real estate. You can rent it, but then the payback period will increase several times, or you can buy it. If we talk about real estate somewhere in the city center, then often it can be a completely unbearable amount, and not at all realistic for a hostel. Therefore, there are only two options left - either you have suitable premises(this is ideal), or you will rent it. Renting is more difficult. Not every owner agrees to rent out his apartment for this type of business. Unless you sign a contract for a year, or even more, in advance, give a good deposit, and agree to pay 10-15% more than the standard price in the rental housing market. What other initial costs for opening a hostel can be?

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Design and decoration of the hostel. Very often they are decorated in some interesting style that would symbolize the hostel, or the city in which it is located. In Odessa, you can find hostels on the marine theme, the theme of ships, sailors, fishermen, etc. The cost of registration and design depends on your vision and desire to transform the room. Perhaps you will leave everything as it is, and will not invent anything. If you rent a room, then most likely you will not be allowed to roam much in terms of repair and design.
Furniture. Be sure to buy beds, chairs, tables, furniture in the rest rooms and in the kitchen. In order to save space, you can order bunk beds. This is a common practice in many hostels.
Household appliances: kettle, iron, hair dryer, table lamps, washing machines.
Sets of towels, bed linen, cups, plates, pots, spoons, forks and other trifles necessary for a normal life.
If the price includes bath accessories, then you need to buy shampoos, shower gels.

This is something that should be mandatory, and without which the normal functioning of the hostel is impossible. Everything else, according to your desire, and based on the set of services provided by your hostel, you can buy certain items.

If we talk about a specific amount, then here, too, not everything is clear. When compiling a business plan for a hostel, you should start from the prices that will be at the time of opening the business. Also, a lot depends on the city and region in which you want to start your business. The same can be said about payback. Here a lot depends on the advertising that you give, and on how high quality the services provided will be. A small hostel, which is designed for 15 people, can pay off in half a year. But this is on condition that it will be located in a convenient place for the tourist, and you will provide services at a high level to ensure the constant filling of the hostel.

Mini-hotel for 30-50 people - hostel - will not bring passive income: the owner needs to meet guests himself, change toilet paper and actively participate in the work. But the hostel market is developing rapidly: in Moscow, from 2013 to 2017, their number increased 12 times - from, and there are more than 2 thousand mini-hotels throughout the country. At the end of October 2017, even before the final draw of the participating teams, the Moscow authorities reported that about 60% of the city's room stock was booked for the period of the World Cup, and there were no inexpensive options left in the center at all. Against the backdrop of falling real incomes, the demand for inexpensive hotels from Russians is growing: according to OneTwoTrip, from 2014 to 2017, the share of hostels and apartments in the structure of bookings in Russia increased from 0.2% to 6% - although they still lose in terms of audience to hotels , as follows from the data of Rosstat. Entrepreneurs told Inc. that opening a hostel will require from 1.5 to 5 million rubles, compliance with GOST, friendship with the Ministry of Internal Affairs, the Ministry of Emergencies and an administrator-guru of communication.

Where to begin?

You need to decide on - the choice of premises will depend on it. If we are talking about a small hostel focused on accommodating tourists, you will need a room in the city center. If the hotel is designed for workers and taxi drivers, you can look for options more and further from the center. If you need to "hook" for traffic - say, from a congress center - you will have to search in a specific area.

How many hostels in Russia

MOSCOW - 423

SAINT PETERSBURG - 368

Kazan - 85

YEKATERINBURG - 73

ROSTOV-ON-DON - 37

SOCHI - 37

NIZHNY NOVGOROD - 29

SAMARA - 28

KALININGRAD - 27

If an entrepreneur already has a premises, it would be wise to come up with a concept based on its features. So did the managing partners of the Subway hostel in the center of Moscow, Anton Obukh and Alexander Kozlov. Obukh and his mother had an apartment near the Pushkinskaya metro station - it occupies one and a half floors, and it has large corridors that I wanted to beat stylistically: someone compared them with metro tunnels. In addition, there are four metro stations near the hostel. This is how the name Subway and design elements were born, made in the colors of the Moscow subway lines. The living room was designed as a depot, to which the guest, as it were, "arrives" along the corridors-tunnels.

How to choose a room?

You will have to decide on the size of the room and its location - in a residential or non-residential fund. The non-residential fund needs to be adapted for living. But from the point of view of the law, the organization hospitality activities in the non-residential fund is more correct, hosteler Roman Sabirzhanov believes. Otherwise, it will be impossible to organize a coffee shop in parallel with the hostel. And for a hostel or a small hotel, selling coffee, pastries, breakfasts for customers is a significant part of the income,” says Sabirzhanov. On the other hand, the housing stock, according to all sanitary standards, is suitable for people to live in and you don’t have to worry that something will be violated in this regard.

Evgeny Nasonov

Head of the non-profit association "League of Hostels"

I do not believe in the effectiveness of hostels with an area of less than 120 square meters. m. From 120 to 200-250 sq. m. is rather a form of self-employment: you will not be able to hire a manager and go to Thailand - it will be your business. professional business starts from 250 sq. m. On the other hand, 1 thousand-1.5 thousand square meters. m. - this is the maximum for a novice entrepreneur or for a person with not very much experience in this area. The history of Moscow hostels shows that large outlets do not work very well. If there is money for such large object, it is better to open a hotel.

In Russia, there is no law that would regulate the activities of hostels. On January 1, 2015, the specialized regulation “Services of accommodation facilities. General requirements to hostels” (allows hostels to be placed in apartments if there is at least 4 sq. m per person, as well as a toilet and shower for every 15 people), but it is advisory in nature. This standard is included in the system of legislative acts and is valid until a different concept of a hostel is adopted as a law, explains Anastasia Khudyakova, a lawyer in the legal department of HEADS Consulting.

In Moscow, as a rule, the authorities have no questions about hostels in non-residential stock, but in apartment buildings it is possible to work if there are no complaints from neighbors, otherwise it is highly likely to close, says Yevgeny Nasonov from the League of Hostels. In general, the authorities of the capital are skeptical about hostels, Obukh says: “People, not embarrassed in expressions, declare that all these “brothels” will be closed.” But a mini-hotel in the housing stock requires less investment at the start, plus it allows you to implement the format of a “cozy elite hostel,” says Nasonov.

In St. Petersburg, I recommend opening a hostel in non-residential premises, excluding basements and basement, says Valery Ulitin, owner of Positive Group, which manages a chain of hotels and hostels in the northern capital, although in reality the lion's share The hostels in the city are located precisely in residential areas.

What about a hostel in a residential building?

There are three bills on this issue to the State Duma at once: two of them are prohibitive. All of them will be considered in the spring session of Parliament 2018, the hostels are waiting. The controversy around this issue has not subsided for several years. Respectable entrepreneurs suffer largely due to violations by less law-abiding ones - in particular, "rubber" hostels that register illegal migrants, or simply those who create inconvenience for residents of the house.

The hostesses are talking. that in a residential building it is necessary to find mechanisms for interaction with the public access. You should not open at the entrance, where at least one tenant will be against you. Sometimes hostel owners try to build good relationship with neighbors, by landscaping common areas (as far as finances allow) or, say, by installing additional cameras.

How much will you need to invest in the launch?

To start in the non-residential fund, you need 5 million rubles, and in the residential - 1.5, hoteliers estimate. You can estimate the cost of the initial investment by multiplying the area of the premises by 16-18 thousand rubles - these are the costs of repairs, equipment and a rental deposit. Opening a capsule hostel will cost more: if an ordinary bed with curtains costs 5-6 thousand rubles, then a two-story capsule costs 40 thousand rubles, Evgeny Nasonov argues.

Obukh and Kozlov spent 2.5 million rubles on the launch of Subway: repairs and materials - 50%, about 40% more - equipment (beds, tables, chairs, reception, cabinets, washing machine, refrigerator), 10-15% - the rest ( paid consulting, website, primary promotion).

What repairs and equipment are needed?

Repair should be done taking into account the requirements of GOST. Yevgeny Nasonov advises not to overload the hostel: "If you can accommodate 35 people comfortably, and 50 - like herring in a barrel, it's better to make 35 places, it will be more cost-effective."

Anton Obukh says that they did not manage to do cosmetic repairs, they had to change the wiring, which was a blow to 100-120 thousand rubles. “You place strangers, you charge money for it, so if there are problems with electricity and communications, everything can end in fines or tragedy,” he explains.

Anton Obukh

Co-founder of the Subway hostel (formerly - Analyst of the development department of the Azimut Hotels chain):

Any hotel use of the object is the use of living people. Bad materials will not last long. If something can be broken, it will be broken. In addition, often people are not very careful about furniture and equipment, arguing like this: I paid for it, I can afford it. This is neither good nor bad, it just needs to be understood and remembered.

Entrepreneurs recommend not saving on mattresses - that is, on the quality of sleep. The founders of Subway bought the same mattresses from IKEA as they have at home, and in the very first weeks they received reviews that it was very comfortable to sleep (now the hostel is in the top 10 Moscow mini-hotels on Booking). Ideally, you can make soundproofing - at least to reduce the likelihood of conflicts with neighbors. We will also have to invest in the installation of cameras - this is a requirement of the anti-terrorist law. Be sure to put a panic button.

How to set up a business? What documents are needed?

Making a profit from hostels can go through or, says Anastasia Khudyakova. " Additional licenses hostels are not required, but checks by Rospotrebnadzor, the Ministry of Emergency Situations for fire safety and others are not excluded. So, like any other consumer service company, it is necessary to comply with health, safety, fire and other regulations,” she explains. For example, you will need an agreement with a special laundry, a general cleaning journal, medical books for employees, Nasonov lists.

In accordance with federal law, entrepreneurs who plan to open a hotel or hostel must send a notification to the Office of Rospotrebnadzor, the department itself emphasizes. You also need to inform the Ministry of Internal Affairs: all foreign and Russian guests must be registered. To get the right to do this, you need to register yourself - as a business.

In a number of regions (in particular, in cities hosting football matches), hostels are already required to undergo a classification procedure. Law on mandatory classification The State Duma adopted

It is worth getting acquainted with the inspectors of various regulatory authorities in advance and find out the requirements for the hostel. Most of of them - reasonable: the use of special laundry services, disinfection and others. Strange requirements can be asked to be submitted in writing - in 80% of cases this removes questions, says Evgeny Nasonov. If there are contacts in the supervisory authorities, you can ask them to check in advance whether all the rules are met in order to correct errors before opening.

Call a company dealing with fire safety - equipment and installation: they will consult for free (hoping for cooperation) or for little money.

« General advice- more and easier to communicate with the outside world. People share their experience, sometimes for free and willingly,” says Anton Obukh. There are groups on Facebook dedicated to the hospitality industry, there are industry events where experts from this field lead seminars - some of them free. Obukh advises visiting them and communicating with colleagues from the hotel business: although hostels have their own specifics, there are no differences in many respects - for example, in financial accounting - and the same problems arise.

Average prices

Quite a lot of people are wondering how to open a hostel in an apartment legally, but not everyone knows the answer to it. All because they did not study the information. To know the answer for sure, you just need to carefully read this article.

Hostel Disadvantages

Before you open a hostel in an apartment legally or not, you need to know all the disadvantages of this business.

The first thing I want to note is the presence of strangers in the same room. Not all hostels allow you to rent a room. Usually tourists are provided with a bed in a large room. Not everyone will be comfortable being with strangers in the same room.

Also, before you open a hostel in an apartment legally, you need to take care of a place to store valuables. For guests, a very big problem is where to leave valuables, because there are many strangers in the room.

In addition, a shared bathroom also scares off visitors to some extent.

Firstly, it is impossible to visit it, because there is always someone there.
Secondly, even with very good cleaning, it is unhygienic.

Hostels do not offer Additional services because it's a cheap place to stay, not a five-star hotel. And this upsets many visitors.

There is also a minus from the business side - it is quite difficult to find a room for a hostel. After all, it has special requirements.

The downside is that marketing alliances are very poorly developed in our country, although this practice is widespread in Europe. This is just an agreement by the hostel owner, for example, with the owner of a cafe working nearby, so that guests are provided with free or discounted breakfasts.

Another point to think about before opening a hostel in an apartment legally is the compliance of the room with European standards. Of course, there are no such standards in our country, but such compliance, although it will cost a lot, will quickly pay off with grateful guests.

Most entrepreneurs, after having opened a hostel in an apartment legally, decide that it is better to work without the help of intermediaries. At first, of course, yes, but over time, this can lead to a narrowing of the target audience and a small hotel occupancy.

Hostel benefits

Everything is clear with the shortcomings, but what are the advantages of this business? What you need to know before opening a hostel in an apartment?

The main reason why hostels are popular is the inexpensive cost of living.

You can rent not only a room, but also a bed. This is a great solution for solo travelers.

Main the target audience are the youth. This means that they will be interested in communicating and meeting new people. This means that they will not be embarrassed by life in the manner of a hostel.

Most often, hostels are located near the center, which attracts tourists even more.

What do you need to open

Of course, every novice businessman thinks about how to open a hostel in an apartment. You need to start by understanding the purpose of the hostel. It belongs to the tourism sector, and therefore it does not require many documents to open it.

First of all, you need to visit tax service and register as individual entrepreneur or as a society limited liability. After registration, you need to open a bank account, to which all transfers will be made.

It turns out that before you open a hostel from scratch in an apartment, you do not need to run around all kinds of authorities and collect documents. However, there are several mandatory conditions.

For each person in the hostel, a minimum of five square meters of living space must be provided.
One sink should be installed based on six people.
The toilet is designed for twelve people.
One shower can be used by no more than fourteen people.

All the same applies to questions about how to open a hostel from scratch in an apartment. But there are some nuances there:

it is forbidden to use basements and basements for the hostel;
the room must comply with fire safety standards;
hostel owners must keep a migration record of foreigners.

That is, to open a business, you still need to obtain permission from the fire service and SES.

How to draw up documents

If registration cannot be done at the tax office, then you can turn to online services for help. Specialists will help to collect a package of papers required for registration, this saves a lot of time.

When the organization is already formalized, then the question of business support arises. With this, you can also contact accounting services. They will help you collect documents, save time and money. They are interested in customers, so there are practically no mistakes.

How to choose a room

Before thinking about how to open a hostel in your apartment legally, you need to analyze the territory. Naturally, it is best to open a hotel of this kind in the center. Especially if it's not the capital. The size of the room is chosen based on the number of beds. So, you can not make less than ten beds in a hotel. An ordinary residential apartment is perfect, subject to the footage. If we assume that the price per square meter will be in the region of fifteen thousand, then a three-room apartment for ten beds will be enough.

How to open a hostel in your apartment is more or less clear. But how to do the same in a separate room? This is also a good option. In this case, the possibilities increase, for example, you can rent several floors. The price per square meter is about the same as for an apartment, but you can find a room where they ask for ten thousand. Redevelopment, together with repairs, will cost eight thousand per square meter.

Against the background of all these calculations, the construction of a separate building, which will cost no more than six million, no longer seems such a crazy idea.

It is important that opening a hotel in non-residential premises complicates everything. For such a business, registration of an LLC, the presence of partners and an additional package of documents is required.

The algorithm of actions for opening a hostel in

apartment

Everything is not so difficult, you just need to follow a certain order. How to legally open a hostel in an apartment in Russia?

Before you rent an apartment for a hostel or use your own, you need to do some research. For example, to find out what kind of people live around, their social status, the transport interchange of the area, the location of the house itself, the presence of shops and other necessary institutions around it.

To correctly assess the competitiveness of the future hostel, you need to find similar establishments nearby.

Much in hotel business depends on neighbors. So that in the future the district police officer does not often go to the entrepreneur because of the huge number of complaints, you need to find a common language with the neighbors.

It would be nice to write a business plan: "How to open a hostel in an apartment." If it is correctly compiled, then the payback will take no more than six months.

When a place is chosen, they begin to deal with the arrangement. The first thing to do if the business is done in your own apartment is to withdraw it from the housing stock. If this is not done, then each guest will be required to sign a contract of employment. According to the rules of accommodation for hostels, there are no single rooms. For this reason, it is necessary to make a redevelopment. In connection with such problems, you need to think ten times whether it is possible to open a hostel in an apartment and whether it is necessary.

The nuances of redevelopment

As a rule, in such hotels it is customary to have a certain number of double rooms, and the rest of the rooms are occupied by bunk beds. Repair should be of the middle class, so it's easier to buy necessary furniture and materials from a domestic manufacturer. With such repairs, you can meet six hundred thousand. There is no need to make some unthinkable decor in the rooms, clean and bright rooms will be quite enough. But you need to choose very high quality beds, because healthy sleep is important for many tourists.

The distance between the latter should not be less than seventy-five centimeters. The color scheme is preferably bright, because mostly young people will live there. This once again suggests that before you open a hostel in an apartment for illegal immigrants or foreign tourists, you need to think over the design very well.

Recruitment

It is the individual approach that distinguishes a small hostel from a huge hotel. The quality of service can make a hotel very popular or make it close soon. That is why it is necessary to select personnel very carefully.

In order for the hostel to function normally, it is enough:

hotel manager;
administrator;
couples of maids;
cooks;
assistant cook.

It has long been known that it is by the administrator that a hotel or hostel is judged. Therefore, the question of what is needed to open a hostel in an apartment and make it profitable can be answered - a good administrator. And indeed, the more pleasant and helpful the person at the reception, the more good reviews remain about the hostel. An important role is also played by his ability to speak English language. Ideally, the administrator must be fluent in conversational speech.

How to advertise correctly

Nowadays, most people are looking for a haven on the World Wide Web. This means that the main focus should be on advertising on the Internet.

Social networks such as Facebook, Twitter, VKontakte, Odnoklassniki work great. Recently, Instagram has gained immense popularity and attendance.
Word of mouth continues to work. If a person liked the service, then he will recommend the hostel to all friends and acquaintances.
Contextual or banner advertising (when a photo is added to the text) also show good results. The cost of such a service is rather big, but it will bring good results. So, marketing of this kind will cost up to sixty thousand.
Good old business cards also show good results. They need to be laid out in crowded places (cafes, bars, train stations, educational establishments). This also includes advertisements in free newspapers. This is not a very costly advertisement, because a text ad in it can be published for two thousand, and a modular ad in the region of five thousand.
For travel agencies and corporate clients, special discount programs can be developed. But do not forget about sports clubs, schools or other institutions that are often on the road.

Only constant work can make a business successful. You cannot first learn how to open a hostel in an apartment in Moscow or a provincial town, and then just sit and wait for the profit to go into your hands. Only constant updating of services, improving the quality of service and new advertising can ensure prosperity.

Profitable Business Secrets

The main function of the hostel around the world was considered to provide accommodation for the night. But over time, everything changes. Now even a hostel needs at least a minimum package of services. Tourists need Internet access, as well as toiletries and cosmetics, for which they are willing to pay.

In addition, you can put a hair dryer, coffee maker, microwave, refrigerator and other equipment in common areas.

Food can be dealt with in a variety of ways. One of them is to give the guest the right to cook their own food. The second option is to have a chef on staff, which means you need to make a menu. The third option may be an agreement with the owner of the nearest cafe for the supply of food or for a discount for guests. It is important not to stand still and constantly develop and diversify.

Some nuances

Today, the tourism business is very popular both in our country and in the world. This means that competition even among hostels is huge. Therefore, the services provided must correspond to a given level. A modern tourist is accustomed to comfort, for this reason, a hostel that does not correspond to one star is unlikely to return. And the consumer is not to blame, but the entrepreneur. Due to competition, it was businessmen who increased the level of comfort for the same money. This trend has led to the fact that now a lot of money is needed to open a hostel.

A modest interior and a list of services will be in demand only if there is no competition.

Among other things, it is very important to build the correct algorithm for registering guests. Everything must happen on time and according to all the rules.

Concerning household appliances, then here too there are nuances. For example, it is better to refuse ordinary teapots. It will be much more convenient to use thermal pots. They are much larger in size and boiling water is always at hand.

You can also try to create a hostel website. Firstly, it sets tourists up for trust. Secondly, where, if not on your own website, you can place complete information about your business.

Summing up, we can say that it is not enough to figure out how to organize a hostel in an apartment. It is important to learn how to lead and develop it correctly. Because time passes very quickly, and the level of development of mini-hotels is high. And consumer demands are constantly growing. But it's very interesting to create something from scratch and bring it to some grandiose level. It is quite possible that one hostel will lead to a whole network of prestigious hotels around the world. To do this, you just need to work hard and not give up.

But not everything depends on the leader. Many moments are connected with the hotel staff. It should consist of professionals who not only do their job well, but also love it. It is the person who plunges into the matter with his head that will be able to make it better, not because the boss requires it, but according to his personal desire. Equally important is the collective mood. The key to success is a friendly team that knows how to solve all problems within. Only when people are ready to help each other and listen will the matter be argued. If the team is quarrelsome, then they will simply drown the business with their squabbles. Therefore, the leader must take the most responsible approach to the choice of employees. After all, he does not take servants for himself, but chooses a family for himself, on which the success of his offspring depends.

A hostel is an analogue of an inexpensive hotel, where guests are offered a comfortable place to spend the night. The market for such establishments is actively developing, so novice entrepreneurs can invest in this business, having previously assessed all the risks and profitability of such a case.

Market analysis

To assess the prospects of opening a hostel in a particular region, it is worth considering the demand for such a service from potential customers, which are:

students, youth (about 65% of all visitors);
tourists and travelers who want to save on overnight stays (the number of such clients is growing by 2% annually);
people who came to the city for work.

Additionally, it is worth analyzing the level of tourist attendance of the city and a map of large-scale interesting events that should take place in the city. It may be different sports events, concerts of popular artists, exhibitions, seasonal festivals, etc. In this case, you need to consider how many hostels are already open, what services they provide, and how you can beat the competition.

Business registration

The type of registration depends on where you plan to open the hostel:

In the apartment. In this case, you will need to register as (IP). This is a fast and affordable procedure.
In non-residential premises(similar to a mini-hotel). In this case, you already need to register as (LLC). This procedure requires more paperwork and will cost a little more than registering an individual entrepreneur. In more detail about how an individual entrepreneur differs from an LLC, and what are their advantages and disadvantages, he will tell.

When opening a business, a hostel can be assigned the following:

23 - activities of other places of residence;
23.5 - activities of other places of temporary residence that are not included in other groups;
20 - activities for the provision of places for short-term residence.

Also required to purchase cash register and register it with the tax office. Beginner entrepreneurs at the initial stage of doing business are recommended to choose (STS), which involves the payment of 15% of the organization or 6% of the total cash turnover per year.

Be sure to get a bank account to make it easier for customers to pay and print.

GOST requirements for a hostel

To figure out how to organize a hostel from scratch, you need to familiarize yourself with the regulatory framework. In 2015, GOST 56184-2014 "General requirements for hostels" was adopted, according to which a budget hotel establishment must be equipped according to the following rules:

under one bed you need to allocate at least 4 square meters. m.;
the ceiling height of the room must be at least 2.5 m;
beds should be at least 80x190 cm in size, and the distance between them should be from 75 cm;
the room must be equipped with a fire extinguisher and a special log should be kept to ensure fire safety;
for 15 seats, it is required to equip 1 shower cabin, and the bathroom should be located outside the living quarters;
to equip 1 toilet for 12 people;
equip 1 sink for 6 places;
provide guests with access to drinking water and teapot;
equip a room for communication of guests, for example, a living room;
if there is a place where you can eat near the hostel, it is not necessary to equip the kitchen in the hostel itself;
prescribe for the staff and guests of the hostel the rules of conduct, their rights, duties and responsibilities that will follow in case of their violation.

Additionally, you need to take into account clause 5.7.3 of GOST R 56184-2014, according to which basement floors and basements cannot be equipped for a hostel.

To make it easier to understand the requirements of GOST, the following examples should be taken into account:

A hostel for 10 people should be equipped with 1 bathroom, 1 shower room and 2 sinks, and the sleeping area should be at least 50 sq. m.
A hostel with 50 beds must have at least 6 rooms, each of which can accommodate 8 people. Requires 4 bathrooms. In addition to the rest room, it is worth equipping a snack room - a full-fledged dining room or a mini-bar. You will also need a utility room for storing bed linen, inventory, Supplies etc. It is worth equipping a household room in order to wash and dry clothes, linen, etc. in it.
When opening a hostel for 100 people, you need to choose a room in which it will be possible to build several blocks with separate bathrooms, a kitchen, a lounge, etc. In this case, you can buy several apartments, which are then re-planned into one mini-hotel. If things go well, it will be possible to expand or.

As for the location, it is recommended to rent a room for a hostel in the city center. At the same time, one can proceed from the location of interesting tourist places, good transport interchange, and the presence of metro and train stations nearby.

It is worth noting that entrepreneurs open mini-hotels more often in apartments than in non-residential premises, since much less financial investments are required for their arrangement. As for the disadvantages, we can highlight the possible conflict situations with neighbors. To avoid them, it is worth taking the discipline of both employees and guests of the hostel with all responsibility.

A specialist in the video will tell you how to make the correct layout of the hostel:

Now there are many sources of income, if we consider the option of working for someone. But many do not like this idea, people want to open their own business, try themselves as a manager or manager. There are more than enough ideas for starting a business today, you will learn about one of them right now.

What is the profitability of the hostel?

How cost-effective and profitable are hostels? Have you ever asked for this information? And in vain, because this type of small business is a very profitable business that can bring simply dizzying profits, but for this, of course, you should first try.

To begin with, it is necessary to analyze the general situation of the profitability of such establishments not only in the country, but also in the city.

First of all, you need to consider the following: opening a hostel is much more profitable than a hotel. Not so much profitable as safer and less risky. The cost of the hostel is relatively small, to buy a room under the hostel you will not need bank loans. And also such an acquisition quickly pays off and begins to bring real profits.

What do you need to open a hostel? Paper Aspects

Someone wants to buy a hostel already equipped and adapted for living and simply become its owner in order to make a profit over time with the help of calculations and calculations, and, of course, to proudly bear the title of hostel manager. Someone prefers this option to purchase a ready-made foundation.

In order to open such an institution, you should draw up a lot of documentation, write a single application and go through paperwork. So, in order to open a hostel from scratch, you need the following documentation:

license - a paper that is needed to open any institution of a public nature. Today, there are quite a few opportunities to buy a hostel franchise. That is, to purchase a building that was built in strict accordance with the rules of the network of such institutions;
permits of the sanitary and epidemiological service - this is also indispensable;
it is also important to obtain permission from the fire department.

After you collect all the necessary papers, you will need to register with tax office in order to formalize the activities of an entrepreneur or to testify about oneself as a separate legal entity. Those who already own such a small business assure that there is no need to give any bribes, there is no deception. It is beneficial for the state to open such establishments, because this to some extent increases the number of tourists and visitors to the city.

Hostel space

So, we choose a place. You can rent a room for a hostel, or you can buy it if you have the finances. In any case, it should be a conveniently located non-residential building with rooms, corridors, a spacious lobby, preferably elevators and, of course, amenities. So to arrange a hostel in non-residential premises is not an option. Otherwise, the amount of repair will significantly exceed the cost of the building itself. Be sure to consider several proposed options, and if none of the buildings you see suits you, look for more. In large cities and regions, finding such a building is not entirely easy, but it is quite possible.

Be sure to pay attention to how radically it will be necessary to convert the building into a hostel. People who have been successful in running hostels state that they initially bought just commercial real estate, which was low in price due to the fact that they just wanted to sell it.

By the way, there are hostel room requirements, which must be followed when creating and equipping rooms. The minimum area per person is five square meters, the bed must be at least 80 by 190 centimeters, and the distance between beds must be at least 75 centimeters. One toilet can serve a maximum of twelve people, and a shower room for fifteen. The sink can be one for six customers.

How much does it cost to open a hostel?

You can take a somewhat original step and come up with a specific concept for the operation of the institution. For example, a hostel for climbers or for musicians, athletes.

Try to calculate your steps in advance as much as possible. Difficulties with finances can be a significant obstacle to the creation of a small business of this type. refurbishment, repair work, facade work and so on - all this requires Money. Therefore, the calculation “the building will cost such and such a price, and all together ten to twenty thousand more” is erroneous! In addition, cleanliness and order will need to be constantly maintained, and the payback of the hostel, although quite fast, is not instant, by no means.

Personnel search- a separate issue. Choose only people who are really experienced and well able to work in this area, it is better not to take newcomers at the start of a business. Even if inexperienced people agree to receive very little wages, still give preference to those who know how to work, although they ask for more money.

Let's talk about numbers

The payback period for any hostel is about six years. There are no specific numbers, as this will depend on its popularity and attendance, and, of course, on the cost that you set for a day's stay.

To some extent, buying a franchise is more profitable, especially if the institution that is the basis of the franchise is quite popular. In the case of purchasing a franchise unit, you are relieved of the obligation to search for a suitable building, create a hostel concept. The main task will be marketing, that is, advertising. It is also up to you to select staff and the general duties of the franchise owner. The payback of this option is much more active. However, many people want to independently manage everything related to their entrepreneurial estate, so they start a business from scratch.

Hostel promotion

In order for your institution to quickly become popular, advertising is necessary. There is no point in waiting for the hostel to develop itself, because, no matter how great the conditions you offer, information does not always spread quickly. Therefore, it is necessary to act.

1. Really experienced businessmen recommend working with an audience of schools and universities, because pupils and students often travel to different cities, booking rooms is made for a large number of people at once. Set a kind of limit: the more people there are in the group, the cheaper the rooms will cost. By the way, this type of visitors are the most effective word of mouth, your task is to demonstrate the advantages of a mini-hotel.

2. Register your hostel in the most popular social networks, add friends, offer services with prices (if they are pleasant enough) and listing amenities. This also works well. In the place reserved for filling in information data, indicate the coordinates of the institution and your contacts. The Internet is very, very wide, for young people today the World Wide Web has become the main source of information. Therefore, place ads on sites and pages, create a separate website for your hostel, indicate there as much information as possible, upload as many photos as possible.

3. specialized schools, clubs and basketball teams should also be taken into account. Organize ads for them too. And let there be special bonuses for managers, this will play in your favor.

4. Compose commercial offers with bonuses, promotions and seasonal discounts, for example. So the number of visitors will increase more actively.

5. Contact travel agencies. Most travel agencies immediately offer travelers accommodation, as this gives a person a guarantee that he will have a place to live immediately upon arrival, and, accordingly, improves the quality of the company's services. Contact several tourism companies, leave your contacts, arrange a room reservation. Employees of the company themselves will be interested in settling a person with you, especially if you offer a good price and proper conditions.

6. Corporate clients are the heads of different firms and enterprises. Offer them your services, let your subordinates know about it. Hand out business cards generously and don't be greedy for voice advertising - talk about the place non-stop.

Advertise the establishment endlessly. You can hire promoters to distribute flyers. You can come up with many more ways to promote the hostel, ranging from small to large-scale marketing projects.

Let's highlight the general rules for managing a hostel

How to properly manage a hostel, so as not only not to go bankrupt, but soon start making a net profit. Here are some simple but very effective rules.

Opening a hostel - no problem! It's not that difficult if you look into it in more detail.

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