home Converter Business plan for the production of drinking water. How to open a business for the production of drinking bottled water Production of bottled drinking water business plan

Business plan for the production of drinking water. How to open a business for the production of drinking bottled water Production of bottled drinking water business plan

In this article:

As you know, water supplied by centralized water supply in most cities is unsuitable for drinking or cooking. In this regard, many people install water treatment systems at the point of water consumption in private houses and apartments or buy the required amount of purified water.

Most people prefer to buy drinking water in special containers.

As a result high demand for a natural resource generates supply, and many entrepreneurs decide to open own business for water production.

Regional production structure

IN Russian Federation consumption of bottled water is growing rapidly every year, on average demand increases by 15-16% annually. The main suppliers of natural resources captured 37% of the sales market.

Market leading companies drinking water located in the following regions:

Karachay-Cherkess Republic;
In the Stavropol Territory;
Novosibirsk region;
Lipetsk region;
Moscow region.

The figure below shows the largest regions in Russia for the production of drinking water.

As a result, there is fierce competition in the above regions and in order to conquer a niche in the market, it is necessary to create a product with competitive advantages.

Basic requirements for the quality of drinking water and production activities

In order to produce clean water, you must familiarize yourself with the following legislative acts:

Tax Code of the Russian Federation;
Law of the Russian Federation of February 21, 1992 N2395-1 “On subsoil”;
Federal Law of November 23, 1995 N174-F3 “On Environmental Expertise”;
Resolution of the Supreme Court of the Russian Federation dated July 15, 1992 N3314-1;
Sanitary and epidemiological rules and regulations 2.1.4.1116-02.

Before the beginning production activities permissions required:

Sanitary and epidemiological conclusion for drilling a well in a certain area from local authority self-government;
Resolution from the local administration “On permission to design a water bottling plant”;
A corresponding license for the right to use land for groundwater extraction.

Features of drinking water production

To produce drinking water, leading suppliers use two types of natural resources:

Natural water obtained from environmentally friendly sources;
Natural water purified using special equipment or water treatment systems.

The general diagram of drinking water production is shown in the figure.

The production of purified water in a water treatment system includes the following stages of the technological process:

1. Extracting water from a well, which is carried out using a special submersible pump and underground pipeline. Thanks to special equipment, water is supplied to the water treatment area in a special large-volume tank.

2. Water purification is carried out in several stages:

rough mechanical cleaning - allows you to remove large mechanical impurities with a size of about 400 microns from water;
fine water purification- cleans the natural resource from suspended impurities of at least 1 micron in size;
water disinfection modern methods– can be carried out using ultraviolet radiation, chlorination or ozonation.

After monitoring the chemical composition of the water, the natural resource enters tanks made of stainless steel. Continuous production of drinking water is ensured through storage tanks.

3. Drinking water bottling- carried out on a specialized line, where the natural resource is supplied into separate containers of the required volume. As a rule, in factories water bottling occurs at automatic car, without human participation.

4. Containers with water are sealed and sent to the finished products warehouse. In order to protect products from counterfeits and mark the type of water, leading manufacturers put heat-shrinkable caps of different colors on the container.

Drinking water production technology

Almost all leading enterprises producing drinking water use ozonation technology.

The technology makes it possible to disinfect and enrich drinking water with oxygen. Ozonation of water is carried out before bottling and bottling the natural resource. Such purified water of a certain chemical composition and enriched with oxygen has a beneficial effect on the human body and is widely used for medical and preventive purposes.

The main advantage of the technology is preservative effect, allowing long time water to preserve their beneficial features and the original composition.

To apply the technology in the production process, it is necessary to purchase special equipment:

Ozonation technology allows factories to avoid chlorinating water during the technological process.

Necessary equipment for the production of drinking water

In order to organize the production of drinking water, it is necessary to purchase the following equipment:

Well pump;
Coarse filter;
Fine filter;
Blow molding equipment;
To ozonate water, ozonation units or a set of the above equipment are purchased;
Sterile water tanks;
Filling machine;
Semi-automatic bottle capper;
Labeling machine.

There is also an automated line for the production of clean water, which consists of the following blocks:

Unit for deep cleaning and disinfection of natural resources;
Water softening unit;
Saturation block;
Filling unit for bottles, canisters, siphons.

The figure below shows a monoblock for bottling drinking water from an automated line. On it, water is poured into bottles and a label is stuck on, and the mug is also screwed on.

Business plan for drinking water production

In this case, the cost of the project includes the following expense items:

Purchase of land - 475.00 thousand rubles;
Construction of industrial premises - 71,387.73 thousand rubles;
Purchase of main and auxiliary equipment - 55,593.29 thousand rubles;
Installation of main and auxiliary equipment - 3,873.83 thousand rubles;
Working capital - 1,112.77 thousand rubles;
other expenses - 4,719.52 thousand rubles.

All expense items were calculated taking into account VAT. Estimated cost investment project equal to 137,162 thousand rubles.

The average number of employees for organizing a drinking water production plant must be at least 33 people.

On purchased plot of land the construction of buildings and structures is envisaged:

production workshop for bottling drinking water;
checkpoint;
pumping station, the productivity of which should be 12 m 3 / hour;
underground pumping station;
car parking;
fire tank, the volume of which must be at least 75 m3;
reservoir diesel fuel, the volume of which is 10 m 3;
outhouse;
cesspools with volumes of 50 m 3, 25 m 3;
sites for KTPK-160/6.

The total construction area will be approximately 1790 m2.

Planned well productivity - 12.7 m 3 /hour. The capacity of the drinking water blowing machine is 1.5 liters. (3000 pcs.) bottles or 5 l. (500 pcs.) bottles. The actual performance of the machine is 85% of the nominal value. The working regime at the plant is an 8-hour working day.

Implementation this business plan largely depends on the long-term strategy and marketing policy of the plant. However, as a result of calculating the predicted indicators, the following values were established:

project cost in the amount of 137,160,000 rubles;
the plant's payback period is 4.6 years;
discounted payback period of the plant is 7.6 years;
net present value of the plant (NPV) 19,328,000 rubles;
profitability index - 1,15;
internal rate of return of 21%.

Based on the calculated indicators, we can conclude that the production of drinking water is profitable and cost-effective when proper organization production process and successful marketing activities.

Along with the current increase in propaganda healthy image consumption of purified bottled water is also increasing. And since the quality of tap water in Russia is very far from ideal, many consumers today are willing to pay for a good product. And you can make good money on this trend if you open your own production of bottled drinking water. Drinking water is water that has gone through several stages of purification and filtration. Final product can be packaged in different containers - plastic, glass.

Our business assessment:

Starting investments – from 2,000,000 rubles.

Market saturation is high.

The difficulty of starting a business is 6/10.

Business in the production of drinking water is characterized by many advantages that make this niche attractive to many beginning entrepreneurs:

Carbonated and still drinking water is in high demand.
You can set up your own workshop in literally any region of our country, since there are no problems with the supply of “raw materials”.
This business is variable, which will allow the entrepreneur to choose the development path that is more suitable in a particular case - taking into account the available investments.
With well-established distribution channels, even significant investments pay off fairly quickly.

But, as is the case with any other direction, there are also disadvantages that should definitely be taken into account when drawing up a business plan for the production of drinking water:

Are difficulties not scary? Then you can open a plant for the production and bottling of drinking water.

For a novice entrepreneur starting a small workshop, it is better to buy a water bottling line, which is equipped with the following equipment:

Incoming water purification system (aeration and reagent dosing system).
Automatic filling machine.

Water filling line

In addition to the main machines, it is possible to equip the line with a machine for manufacturing plastic bottles from special preparations. Over time, you can even buy an entire line that will process plastic waste into bottles. This way you can save significantly on the purchase of necessary raw materials.

The price of equipment for bottled drinking water, not taking into account additional machines, is at least 1,000,000 rubles. AND most of The funds will be spent on the cleaning system. A supported line can be purchased for 600,000 rubles.

Sales options for finished products and profitability of the planned business

The high price of a drinking water bottling line will begin to pay off when supply channels for finished products to customers are established. And here there are 2 options:

Organizing your own water delivery service (this means producing water for coolers).
Sales of finished products to retail outlets.

The business plan being drawn up must necessarily resolve the issue of further sales of finished products, since it affects both the purchase of additional equipment and the development of a marketing policy.

Delivery of drinking water will require your own fleet of vehicles. Otherwise, even the profit will not cover transportation costs. There is real scope for activity here, since every second office today has coolers installed. And to offer potential clients favorable terms of cooperation for them, you can provide them with coolers for free use. But this is also an additional expense.

Selling finished products to retail outlets can be more profitable than producing and transporting drinking water to offices. But here it is important to establish wholesale distribution.

As for the profit that an entrepreneur should count on, everything is strictly individual - the main influence is exerted by the investments that the production and sale of drinking water will require. The minimum investment required to organize a workshop (purchase of equipment and its commissioning + obtaining all permits and licenses + preparing the premises for work + purchasing containers) is 2,000,000 rubles. This amount will increase significantly if we start talking about drilling our own well or organizing a delivery service. You can calculate the amount of expected profit based on what the cost of drinking water will be and how much of it will be sold to customers monthly. The price of bottled water ranges from 100-180 rubles/5 liters.

In this material:

Bottling drinking water as a business is very promising direction. After all, the quality of tap water in apartments leaves much to be desired, and it can hardly be called drinkable. It is contaminated with nitrates and pesticides, causing irreparable harm to human health. These factors are why more and more people are choosing to buy bottled water.

Bottled water market prospects

According to RBC experts, the annual growth of the drinking water market will be about 15-16%. This trend is indirectly confirmed by the growing demand for coolers. Today they are increasingly installed not only in office premises, but also at home. Today total number installed coolers exceeded 3 million units. As a result, the use of PET bottles for last years increased 6 times.

Now bottled water already accounts for 2/3 of the non-alcoholic products market. The service line for delivering water in 5 and 19 liter bottles to an office or apartment is also developing at a faster pace. The growth of this market is 20-30%.

It is expected that the market will slow down its growth and reach the saturation stage only by 2020, when the total number of coolers will reach 10-12 million units. To fill the indicated market capacity, it will be necessary to increase water production capacity by 3-4 times. It can be assumed that after saturation the market will develop similar to the European one, about 10% per year.

But when entering the drinking water bottling market, it is worth considering that this segment is one of the highly competitive ones. Every year thousands of aspiring entrepreneurs try their hand at this field. Therefore, before starting this business, it is necessary to carry out marketing research, analyze the activities of competitors and determine your niche in the market (create a unique product offer). We need not only a well-thought-out marketing strategy, but also a business plan that will allow you to calculate upcoming costs.

Business plan for water bottling production

The amount of initial investment in a water bottling business will depend on the format in which it is implemented. This could be opening your own water bottling production line, installing vending machines or kiosks selling drinking water.

Opening your own line for purifying tap water and bottling it into bottles is a fairly common option on the market. On the one hand, it allows you to act according to an understandable developed algorithm, but on the other hand, you will need to think through a strategy for distinguishing yourself from competitors and determine your advantages over them. It could be more low prices, wide range (for example, sale of additional sparkling water), quality service ( free shipping at a certain order amount) or a flexible loyalty program.

When developing a draft business plan for opening a water bottling line, the following parameters must be taken into account. For work small production You will need a water purification plant (or filters), water containers, water collection tanks, and bottling equipment. Filtration installations alone will cost about 100,000 rubles. You will have to pay about another 200,000 rubles for the bottling line. Total initial capital investment for production equipment will amount to about 400,000 rubles. This does not take into account installation services and connecting the facility to electricity and water supply.

We must not forget about the need for registration permitting documentation, on conducting examinations of water samples. For this you will need to pay about 10,000-15,000 rubles.

You will need to rent a small workshop with a warehouse. About 30 thousand rubles will be spent on rent monthly.

At least 3 people are required to operate the production. Assuming that their salary will be 20,000 rubles. per month, this will cost 60,000 rubles. To pay for water supply and electricity - about another 20,000 rubles. The business plan needs to take into account funds for advertising support: about 15,000 rubles. monthly. In total, variable costs will be about 150,000 rubles. per month.

When accounting quick start and reaching monthly sales of 250,000 rubles. you can achieve a quick return on investment in production.

The funds can be returned in 6-7 months and all that remains is to make a profit. Whether an entrepreneur can achieve such results depends only on him.

Business plan for bottling water for private consumers

A kiosk where water will be sold is one of the options for organizing sales. To open such a business, you need to find a place to install a kiosk (optimally a residential area with a high population density), conclude a lease agreement with the administration, and also find wholesale suppliers artesian water.

The cost of the kiosk itself with a module for bottling water, a filter and an ozonizer is about 250-400 thousand rubles. They differ in tank capacity and are designed for 500-4000 liters.

An approximate business plan for opening a kiosk can be presented as follows:

Initial investment: RUB 300,000. (buying a kiosk).
Monthly costs - 28,000 rubles, of which rent of space for a kiosk - 1,000 rubles. per month; purchase of artesian water for 2 rubles. for 1 liter (subject to sales of 6000 liters per month) - 12,000 rubles; seller's salary - 15,000 rubles.
Revenue: when selling 1 liter for 10 rubles. will be 60,000 rubles. At the same time, net profit (after paying 6% tax according to the simplified tax system) is 30,080 rubles.

With this option, it will be possible to return the initial investment in 10 months, and then continue to work for profit. When you open several points, your monthly profit will only grow.

A business plan for selling water through a machine may have similar parameters. Its differences will lie in the fact that in this case there is no need to pay salaries to staff: sales will be carried out automatically, without human intervention. The cost of the machine itself is several times cheaper and amounts to about 150 thousand rubles. When selling similar amount water, revenue will be 60,000 rubles, and net profit will be 44,180 rubles. The “break-even point” when selling water through a vending machine will be reached within 3 months. The calculation is very approximate, as it does not take into account energy costs and advertising costs.

If the region where you do business has laws to stimulate socially significant areas of work (which include water purification), then the entrepreneur can count on receiving subsidies from the state under one of these programs.

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According to RBC research, bottled water annually becomes 15-16% more popular among consumers. This is due to the fact that the quality of tap water decreases, and consumer market There are no powerful water filters. Therefore, the business of bottling and selling purified water is extremely in demand and profitable. In order to organize everything correctly, you can use a water bottling business plan.

Comparable to demand, the bottled water market is also growing every year, and new companies with new products are appearing. But, despite this, the bottling business project is highly profitable; according to calculations, it will pay for itself within 7-10 months from the moment of opening. Wherein main feature of this business project - the low cost of the product, and the markup on it is retail stores is 500-1000%.

The main difficulty of this business project is the design of all necessary documents and permissions. This process can take a long time and lead to losses. There is also a lot of competition, so you need to stand out from your competitors in order to gain consumers.

Sales markets

For a water bottling business project, there are two sales markets - retail sales to customers and wholesale sales to stores for further sales.

You can use one of the options, or both at the same time. In case of wholesale It will be necessary to involve an experienced marketer who will find those willing to purchase the product.

For retail sales it will be necessary to purchase and equip several retail outlets, conduct advertising campaign and interest the target audience.

Water sources

Before forming an individual entrepreneur and registering a company, you need to find a source of water that will be used for bottling. There are two options - an artesian well and a water supply.

Artesian well

The difficulty with an artesian well is that it must be found underground. Afterwards, you need to drill a well and test the water for compliance with SanPiN and GOST standards. There is a possibility that after checking the well, water from it will be prohibited for bottling. In this case, the funds spent on finding a well and drilling will not be returned to the entrepreneur.

In some cases, in order to find a drinkable artesian water it is necessary to develop up to 10 sources. But at the same time, the artesian type in stores is valued much more than the tap type, so the income from it is greater.

Water pipes

The second option is simpler - install a powerful industrial filter with multi-stage cleaning on the water tap. The finished product will also need to be checked for compliance with standards and if everything is in order, then bottling can be started.

The main disadvantage of this method is that the cost of purified tap water is lower than the cost of artesian water, while the cost of bottling them is approximately the same.

Business registration

As soon as the source is found. The list of documents required for registration is determined by which mining method was chosen.

For an artesian well, first of all, you need to draw up all the documents for the area where it is located. Afterwards, re-submit the water for testing to a state laboratory and confirm its safety for people. After obtaining permission to use this water, you can begin to register a business.

In the case of using water supply, you will also need to submit samples to a laboratory and obtain permission to use it. You will also need to install meters at the site and register them.

Next, in both cases, you need to register your project. For beginning entrepreneurs with small business turnover, it is recommended to register an individual entrepreneur. For a water bottling business, if registered as an individual entrepreneur, the tax office is most suitable UTII system, it introduces minimal restrictions on work, and there is no need to pay a large tax. After this, you need to perform a number of actions:

Room

Any industrial premises can be used as a premises for a water bottling workshop; there are no special requirements for it.

Moreover, the workshop itself may be located at a distance from the place of water extraction, and the raw materials will be delivered there by trucks.

It is not always possible to set up a workshop near an artesian well, so when choosing a premises you need to focus on its transport accessibility.

How to write a business plan

In the business plan, it is necessary to first estimate all costs, ways to make a profit and options for selling products. In addition, when drawing up a business plan, you can analyze the market and identify possible difficulties. Here are the main points of the business plan:

Depending on the type of business project, the points may change, but these are the main points that should be in the water bottling business plan.

Necessary equipment

Let's consider both options for water extraction, since different equipment will be needed to implement these projects.

Artesian well

Pre-production costs (Table 1).

Name of equipment	Price, thousand rubles
Blowing machine for plastic bottles of different sizes
Bottle molds
A saturator is a machine for carbonating water.
Automatic machine for gluing stickers on water bottles
Apparatus for automatic filling of water into containers
Cap screwing machine
Submersible pump for pumping water from a well into a tank
Pipes
Ozonator to remove microbes from the solution and saturate it with oxygen
Filters for water purification

In total, approximately 3 million 500 thousand will be needed for equipment.

Interesting video about organizing a water bottling business:

Tap water

If you use a water supply as a water source, you need to buy more powerful cleaning systems, the rest of the list necessary equipment remains unchanged. Equipment costs will amount to about 4 million rubles.

Production costs

Costs for registration and registration of water:

Preparation of documents, registration of a well, coordination with inspection agencies - 200 thousand rubles.
Analysis of drinking water and its licensing – 50 thousand rubles.
Coordination of opening a business with inspection agencies - 80 thousand rubles.
Well registration – 10 thousand rubles.
Registration of documents – 10 thousand rubles.

Total: 350 thousand.

The second expense item is the renovation and equipment of the office, the purchase of a truck for transporting water and an advertising campaign:

In total, this expense item takes up 2 million 700 thousand. You also need to take into account the cost of equipment.

In total this is 6 and a half million rubles. Some of the expenses from this list can be reduced in the first months of work and machine labor can be replaced by human labor.

These costs are approximate; actual amounts may vary. Additionally, it will be necessary to spend money on the services of drillers and well preparation; this expense item cannot be taken into account in advance, since the cost of drilling services depends on the type of soil in the area and the depth of the well.

To organize the production of tap water purification, approximately 7 million rubles will be needed. In this case, the cost of equipment will increase, but there will be no need to drill a well, develop it and register it.

Workshop employees

The number of employees and the positions in which they are needed also depend on the selected water source.

If you obtain water from an artesian well, the following workers will be needed:

The number of employees per organization for each position depends on the scale and capacity of production. As the plant develops, it will be necessary to employ more people to establish a shift work schedule.

In the case of bottling bottled water from tap water, the list of employees remains the same, with the exception of water extraction workers, in which case they are not needed.

It is impossible to estimate the costs of employee salaries in advance, since it depends on the subject of the country in which production is located and the level of qualifications of employees.

Potential Risks

The main risk of this project is that the finished product will not reach the market because competition is high. Therefore, it is necessary to foresee in advance how you can stand out and win over consumers.

How to avoid all risks, watch the video:

The second risk is associated with the use of an artesian well as a source of water. Problems with water quality may arise, and the entrepreneur will lose the money spent on developing the well.

The water bottling business is a profitable project that will begin to make a profit within 7 months from the start of work. Moreover, with each year of operation, the income from this project will only grow, since initially it is necessary to recoup the investment, and then it will be possible to receive a net profit from the sale of water, the cost of which is minimal.

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Mineral water bottling business

From year to year, new companies and mini-productions appear in the drinking water production market. So how profitable is the mineral water production business? We invite you to familiarize yourself with the feasibility study (business plan) for the production of mineral water at a mini-enterprise with a capacity of 12 thousand liters. water per shift.

Mineral water production technology

To begin with, let us briefly introduce the technological chain of mineral water production:

Accumulation of water in receiving tanks. Mineral water from wells (300-400m) is lifted using a deep pump and supplied through pipelines to storage tanks.
Filtration. Water filtration is carried out on a filter block filled with sand and filtration material.
Disinfection. Water disinfection is carried out with ultraviolet rays in a UV installation.
Cooling. Cooling of water occurs on a plate heat exchanger.
Carbon dioxide saturation.
Blowing PET bottles (1.5 l) on a special blow molding machine.
Bottling and supply of finished water to the warehouse. Mineral water is bottled in PET bottles with a capacity of 1.5 liters, sealed with corks, and labels marked on the printer are glued to the bottles. Bottles are packed in shrink film in 6 pieces, placed on pallets and wrapped with stretch on a polyizer. Then finished products sent to the warehouse.

Where to start a mineral production business

Let's calculate the main indicators economic efficiency mini-enterprises for the production of mineral water.

Initial data:

Production area: 400m2
Type of property: rent (120 thousand rubles/month);
Number of shifts: 1 shift (8 hours);
Line capacity per shift: 12,000 liters (8,000 1.5 liter bottles);
Number of working days in a month: 22 days.
Capital costs for bottling equipment

What equipment to choose for the production of mineral water

Capital costs for the purchase of equipment for the production of mineral water will amount to 1,100,000 rubles.

Recruitment

Monthly payment costs wages employees will amount to 1,272,000 rubles.

How much money does it take to produce mineral water?

The production cost of one liter of mineral water is 8.94 rubles. Total monthly expenses will be 2,363,600 rubles.

How much can you earn from producing mineral water?

We will calculate the main indicators of economic efficiency of mineral water production, including the payback period for equipment.

Conclusion: The net profit of the mineral water production enterprise will be 686.7 thousand rubles per month. The profitability of production at such indicators is 29%, and the payback period for equipment (not business) is only 1.5 months. It is worth considering that such indicators are only possible subject to 100% sales of all produced products, which is 264,000 liters of mineral water per month.

Privacy.
Summary.
Project implementation stages.
Characteristics of the object.
Marketing plan.
Technical and economic data of equipment.
Financial plan.
Risk assessment.
Financial and economic justification for investments.
Conclusions.