How to become a targeted advertising specialist. Targetologist: what is this profession, how to learn and how much you can earn

Font A A

The Association for the Development of Interactive Advertising IAB Russia found that targeted advertising is the second most popular among advertisers after banner advertising, and digital companies plan to increase their budgets for competent targeting. The editors figured out that this is a targetologist, targeted advertising, and how much specialists who set up campaigns on social networks earn.

Targetologist in simple words- This is a specialist who is engaged in the creation of targeted advertising. Such ads appear in the feed and recommendations only for the target audience. Each user of the social network becomes a part of any target audience when he indicates gender, age, city of residence, interests in the profile.

What is the difference between a targetologist and an SMM specialist

Technically, a targetologist is part of SMM - social media marketing. But the nature of the work of a targetologist differs from the duties of a marketer.

Full-cycle specialists have experience in running advertising campaigns and knowledge of optimization, they can analyze traffic, create advertising images, content, they can launch targeted advertising. Analyst targetologists customize existing ads in order to get the maximum conversion.

The range of tasks of an SMM specialist is wider: such an employee develops a content strategy and a publication plan, creates content, collects feedback, fulfills the negative, plans the budget.

What does a targetologist do

In general terms, the work on the project proceeds according to the following algorithm:

1. Filling in the brief by the customer and discussing the project.
2. Study of target audience, division into segments.
3. Drawing up a plan for an advertising campaign.
4. Search for target audience with the help of parsers.
5. Creation of advertisements of different formats and evaluation of their effectiveness.
6. Writing reports with specific figures for the project.

In contact with

Recently, VKontakte opened up access to an updated advertising account for users. The new functionality allows you to view statistics for any period, export reports, perform mass actions with ads. Notifications about new subscribers and likes for business pages became available.

Kirill Kizin, a targeting specialist at the Atvinta agency, believes that the key features of the new account are audience segmentation and lead processing. In general, the update is aimed at small business pages.

Facebook

Yulia Davidenko, a lecturer at the LVL80 marketing school, says that the Facebook advertising account is very similar to that of Google Ads. Settings can be changed at the campaign, ad group, or single ad level. At the campaign level, you can only select goals, set a budget and cost limit, and deadlines. At the ad group level, the display schedule, target audience parameters, places where ads will be shown, and optimization methods are set. For each individual ad, you can add creatives: videos, photos, texts, links.

To Instagram

Important on Instagram visual content. To create targeted advertising, experts use bright and high-quality pictures (product images) and text. Advertising works well in stories or in the accounts of bloggers whose names are on everyone's lips. Advertising is configured from single cabinet Facebook and Instagram.

How to become a targetologist: training and courses

You can learn targeting in specialized courses. Training can take place remotely (online courses) or face-to-face (lessons within educational programs private schools are held in Moscow, St. Petersburg and other major cities). Online universities, schools of Internet professions and retraining centers teach competent targeting from scratch. AT higher schools there are no such courses - the direction is developing too intensively to be regulated by official government programs.

On average, courses last 3.5-5 months. Training costs from 40 thousand rubles. up to 60 thousand rubles and more. At the end of the course, the student receives a diploma, all materials in notes or workbooks, so that you do not have to look at Wikipedia if something is forgotten. Often there is an opportunity to get a free internship or get a job right away - this gives an advantage over those who master targeting on their own.

Is it possible to learn targeting on your own?

It is quite possible to become a targetologist on your own - this is a significant plus. The profession involves a set of specific skills, the ability to work with advertising cabinets social networks and automatic systems parsing. Therefore, first you need to master the theory: how targeted advertising works, how to set up an advertising account, how to analyze the results.

Educational channels on YouTube, professional cases, discussions in specialized groups on social networks and on thematic forums will help in training. After learning the basics, you can begin to master the tools of a particular site and try to make the first targeted advertising. All social networks have detailed step by step instructions, guides and a responsive community where you can ask a question and get a qualified answer.

How to write a resume

Newcomers in the resume should focus on education and skills (but without exaggeration), and also be sure to give the potential employer the opportunity to get acquainted with the graduation project. Well, if by the beginning of the job search there will already be some experience: own project, freelance, internship. Jobs for advanced specialists require experience with automation systems and knowledge of web analytics - these are areas for further development.

Where to look for jobs remotely

Remote work jobs for targetologists are rarely posted on standard job search sites like HeadHunter or Indeed. You can search for projects on freelance exchanges (including foreign ones) and in thematic groups on social networks. To get the first experience, you can invite familiar entrepreneurs to set up targeting for a business.

Targetologist salary

The salary of a freelance targetologist depends on the number of clients. The price for a project for beginners averages from 5 thousand rubles, experienced specialists receive 10-15 thousand rubles for setting up one advertising campaign. In a month, you can manage to work on 4-6 projects. That is, newbie targetologists earn 20-25 thousand rubles. subject to the availability of orders, specialists with experience - 40-60 thousand rubles.

Staff targetologists of agencies that are engaged in promotion in social networks, administration and content creation are ready to pay 50-70 thousand rubles. Such offers are posted on Jooble. There are part-time vacancies with a salary of 15-30 thousand rubles. - These are companies that want to hire an advertising setup specialist, rather than turn to freelancers.

One of the most sought-after professions in the field of advertising and marketing is the profession of a targetologist. At Headhunter, the salary range of a targetologist is 50–150 thousand rubles per month.

A targetologist is a specialist in setting up targeted advertising on social networks. It is aimed at a particular target audience, segmented by age, gender, interests, previous purchases, marital status, place of residence and other data, and not by all users in a row.

The easiest way to segment the audience is in social networks, where people indicate full information about themselves: gender, age, interests, marital status, place of residence, and also join communities and mark participation in events, indicate the geolocation in travel photos. The advantage of such advertising is its focus on an audience that will be potentially interested in the proposed product or service, as well as the ability to constantly monitor the process of product promotion, test various hypotheses and identify the most effective ad display settings.

What Skills Are Needed to Become a Targetologist?

The task of the targetologist is to conduct advertising campaign it is most beneficial for the customer and to attract as many buyers as possible, and for this it is not enough to set up the ad display to the collected target audience once. Now we will tell you what skills a targetologist needs for successful work.

First, the targetologist must draw up an advertising promotion strategy. Here you will need:

1. The ability of a particular product to select the most relevant advertising platform and segment it correctly. To do this, you need to understand the characteristics of the audience of different social networks and know how they differ from each other.
2. Ability to develop an advertising banner and offer (Offer - short advertising text that can hook the audience and talk about the benefits of the product for the buyer). Not always the customer can provide them. You can order them to a designer and a copywriter, but having a graphic editor or an online editor, as well as the ability to compose a selling text, will save time and money (read, earn more).
3. The ability to analyze the landing page (landing page), and sometimes create it, since an advertising banner is not final product that the customer wants to sell. A targetologist can correctly determine the audience, create a selling ad and place it in the right place, but this will be useless if the landing page is created incorrectly or the site is not working properly. You need to be sure that a click will lead a potential buyer to a landing page that will encourage him to make a purchase. It is useful to learn how to assemble landing pages, especially now it is not necessary to learn programming languages ​​for this and you can do it on specially created sites, for example, on Tilda.
4. Ability to plan a budget and allocate it wisely preliminary tests and the main advertising campaign. To understand the target audience, you may need up to 20 preliminary announcements, of which 2-3 will remain in the end, showing the greatest effectiveness. And the bulk of the budget should already be spent on them.

The next task of a targetologist is to work with a personal account, set up displays of an advertising banner for a potential audience, set and optimize rates, and daily monitor personal accounts.

At this stage you need:

1. Ability to work with tools for collecting the target audience. Most popular: Cerebro, Segmento, Pepper.ninja.
2. The ability to work with the advertising personal account of each of the sites, as well as knowledge of the rules and tools of each of them.

1. Data analytics in personal accounts, tracking reach, response, targeted actions and their cost.
2. Determining the conversion rate of each advertising channel.
3. Tracking the reaction of the audience, comments, requests in private messages on social networks.
4. Adjustment of the advertising campaign based on the received data.
5. Analysis of the conducted advertising campaign, identification of strengths and weaknesses, competent and erroneous decisions.

Employers when hiring a targetologist for a job call the main responsibilities (according to hh.ru):

• Strategy development, creation and daily control of advertising campaigns
• Marketing campaign analytics and planning
• Target audience analysis
• Selection of platforms for advertising
• Creation of graphic and text materials within advertising campaigns
• Compilation of competent ads that stimulate readers to target action
• Conducting A/B testing and tracking behavioral factors
• Advertising campaign analytics, adjustment and optimization to achieve KPI
• Understanding the structure and principles of social networks

Basic terms that a targetologist needs to know

CPC (cost-per-click) - pay per click. In this case, you pay per click on your ad, no matter how many times it appears.

CPM (cost-per-thousand) - payment for impressions. You pay for every 1,000 impressions, regardless of how many times your ad is clicked. The choice of payment model depends on the budget, the goals of the advertising campaign, the degree of knowledge of the target audience.

ROI (Return on Investment) is the rate of return on investment. Shows how effective the investment was.

KPI - criteria for evaluating the results of marketing, advertising campaign, business and any system for attracting customers and sales.

Engagement is the level of interest and attention a user shows while being in a community or in contact with an advertising message.

A case is a way to demonstrate on real example how a company works. It shows the successful solution of a specific problem, demonstrates key factors work and future prospects

Conversion is the ratio of the number of visitors who completed the target action to the total number of page visitors.

Lead - the user who made desired action, a potential customer who has shown interest in a product or service. Most often, this is expressed in the indication of any contact information– email, phone number, subscription to the newsletter in the messenger.

Lead generation is a tactic aimed at attracting the largest number of potential clients and getting leads.

Reach is the unique number of users who saw an ad.

Parsing - selection of the target audience with the help of special parser services. They allow you to set the criteria by which you need to select the target audience, and then issue a file with a list of people matching the description.

Parsers are programs that collect information about users or user ids according to certain criteria. They set the parameters by which it is necessary to select the target audience, and they issue a file with a list of people/email/id in social networks.

Font A A

Social media advertising has become so popular that good specialist in terms of targeting, he can earn no worse than an experienced top manager. For those who are faced with a choice future profession, it will be useful to find out about the vacancy of a targetologist, what kind of specialty is it and where to get trained.

Who is a targetologist and how to become one?

To become a good targetologist, you must have the following qualities:

• perseverance;
• ability to self-development;
• creative thinking;
• logic
• dynamism.

To understand the target and for employment, it is not at all necessary to have higher education but knowledge of marketing will be a big advantage in the job. This direction will help to understand the needs of customers and create an image of a potential buyer.

Alexander Knyazev, in an interview with marketer Vyacheslav Yurenko, spoke about the first steps in the profession of a targetologist:

Responsibilities of a targetologist

Many people think that a targetologist should be a good programmer, but this is a delusion. In fact, the duties of a specialist include other tasks:

1. Evaluation of information and content of a site, group or page.
2. Definition of the target audience.
3. Well-written ad.
4. Checking work with applications.

Types of targeted advertising

On social platforms networks have unique types of targeted advertising settings. Facebook Ads allows you to target users who are far away from their relatives, and myTarget has clarifications on coffee preferences.

As for standard types target, the following can be distinguished:

1. Geographic (by country, city);
2. Socio-demographic (age, gender, etc.);
3. Interests (fitness, travel);
4. Retargeting (interaction with users who were on the site);
5. Customer base (people who used the service or product).

Marketer Alexei Yaroshenko tells more about the types of audience targeting as part of a course from Netology:

What is the difference between a targetologist and an SMM specialist

In modern professions it is difficult to get confused. Many are sure that an SMM specialist and a targetologist are the same specialty, but they have many differences:

Online courses on targeting

Online courses allow you to learn remotely and master the principles of targeted advertising without leaving your home. Various organizations and speakers offer free and paid courses. The latter are interesting in that after completing the program, all students receive certificates, and in some companies - a diploma of professional retraining, but there are very few such proposals.

After paid training, distinguished students are helped to find their first clients or are offered employment in the same organization as a speaker.

When choosing online courses, you need to pay attention to the qualifications and experience of teachers, learn about help in finding the first clients.

Paid courses on the basics of targeted advertising

Paid targeting courses are an opportunity to get a large amount of information from experienced professionals with the issuance of a certificate or diploma on completion of training. The duration of online courses is from 3 days to 3 months, depending on the organization.

As a result of training, graduates receive skills and abilities:

• targeting strategy development;
• definition of the target audience;
• advertising budget planning;
• creating banners for a successful target.

The cost differs sharply on different sites and depends on several factors: the duration of training, the prestige of the company, the experience of teachers. On average - from 3,000 to 50,000 rubles.

It is difficult for beginners to decide on the choice of courses, so you first need to study the reviews, talk with graduates. To understand how interesting and necessary the target is in modern world, you can go free courses and then think about more advanced training programs.

Targeting lessons for experienced professionals

Professional targetologists need to regularly improve their skills, as consumer market is constantly changing, and advertisers are developing new ways to capture the audience.

Targeting courses for pros will help you learn the profession much deeper:

• building sales funnels and media planning;
• getting the most out of bad and good creative;
• work with a "warm" audience;
• maximum audience reach.

Targeting lessons for specialists with work experience are designed for short time– from 2 to 10 days. The cost of the program is from 3000 rubles and more.

In order not to make a mistake in choosing courses, it is necessary to get to know the teachers of the educational institution as best as possible, their achievements and compare them with your own knowledge. Pros already know the tricks and features of targeted advertising that are not yet available to beginners, so it won’t take long to test the speaker’s skills.

In addition to courses, a targetologist can sign up for webinars and seminars that last for several hours, and the cost rarely exceeds 2,000 rubles. A well-known targetologist, who managed to build a fortune on advertising in social networks, acts as a teacher. Accordingly, the search for such a specialist should also be carried out in social networks or on the recommendations of colleagues.

Free courses on targeted advertising

For those who are still at the stage of choosing a future profession, there is a great opportunity to plunge into the world of targeting completely free of charge from scratch. Various websites and social networks regularly offer online courses, webinars and master classes.

When choosing a training program, you may encounter the tricks of the speakers. Every specialist wants to make money from listeners, so students will be offered a more in-depth targeted program and other attractive leads. But often such speakers and schools raise the price of paid services, so before buying you need to weigh the pros and cons.

Face-to-face training in targeted advertising

Full-time courses allow you to master the profession of a targetologist with full immersion in the process. Educational organizations offer a minimum of theory and a maximum of practice so that students learn the specialty in more depth.

On full-time training, you can get a certificate or diploma, as well as an internship in advertising companies and target schools.

When choosing full-time courses, you need to choose an organization that will meet several expectations at once:

• proximity to home;
• speaker experience;
• Documents on course completion (certificate, diploma).

Targeting advertising courses in Moscow

Most of the organizations that teach targeting are located in Moscow. The duration of programs for beginners is from 2 weeks to 3 months, and for pros - from 2 days to 1 month. The cost depends on the prestige and brand recognition of the company or speaker - from 2,000 to 60,000 rubles for beginner targetologists and from 3,000 to 100,000 rubles for experienced specialists. Courses are held daily in different parts of Moscow, you just need to set yourself the goal of finding a suitable educational institution.

For those who are not ready to spend a lot of time and money on courses, there is an opportunity to attend one-day training programs: seminars, master classes and trainings. The cost is from 500 to 5000 rubles. In rare cases, speakers organize free webinars, you need to follow the information on the specialist’s official page on Instagram or on their personal website.

Targeting advertising courses in St. Petersburg

In St. Petersburg, targeted advertising courses are as common as in Moscow. The cost of targeted course programs for beginners in full-time study lasts from 3 weeks to 3 months.

Professional targetologists who want to develop their skills take courses from 2-3 days to 1-2 months. The price for the entire training period for beginners is from 1,500 to 50,000 rubles, and for experienced advertisers - from 2,000 to 80,000 rubles.

In St. Petersburg, webinars and trainings are held, which take from 1 to 12 hours, but there are much fewer such offers than in Moscow. The cost of listening is from 200 to 3000 rubles.

Targeting training in other cities

There are not many cities in Russia where educational institutions offer courses in targetologists. Programs are held no more than 6 times a year and they last up to 1 to 3 months and are more suitable for beginners. As in Moscow, students are issued certificates, much less often - diplomas.

Not all organizations promise subsequent employment, but they give detailed recommendations on where to look for potential clients. Master classes and trainings are conducted by visiting specialists who have accumulated enough experience to transfer it to other cities.

The cost of targeting training in Russian cities is different:

• Vladivostok - from 20,000 rubles;
• Novosibirsk - from 19,000 rubles;
• Rostov-on-Don - from 15,000 rubles
• Stavropol - from 8000 rubles.

How to become a targetologist yourself

How to make money on targeted advertising?

A beginner can get hired: there are quite a few offers for remote work on recruitment platforms. After gaining experience, you can take up private projects: offer your services to bloggers or shops in the social. networks.

You can find many freelance projects with different levels of payment for work, depending on the tasks and the set budget.

Targeting knowledge helps to develop a personal brand or your business, set up advertising solely for your own promotion: for example, to attract subscribers or buyers on Instagram, Facebook, VKontakte.

How much does a targetologist earn?

Most targetologists work as freelancers. Earnings for beginners range from 2000 to 10000 per month. Professionals with experience and accumulated client base receive from 30,000 to several million rubles a month.

Vladimir Cherkasov analyzed the cost of services of targeted advertising specialists:

According to the hh.ru platform, salary office workers in the field of targeting is from 45,000 rubles in Moscow and from 15,000 rubles in the regions of Russia. It is difficult to earn millions here, but for a start - just right.

Where to look for orders and vacancies for targetologists?

For beginners, it is more profitable to start a career with official work, get skills. It is enough to visit the site for searching vacancies and find a suitable position (remotely or in the office). At the same time, you can search for clients on the Internet, advertise your services to stores and SMM managers who assemble blogging teams.

Offers for targetologists, including remote ones, are on sites with vacancies

and today you will learn about who is a specialist in targeted advertising or a targetologist. We will try to answer frequently asked questions in simple words and touch on the topic of salary, official duties and online universities where you can get training and master this specialty from scratch. Before you start reading, we recommend that you watch the following introductory video, which will allow you to quickly understand everything. flew✈️

Targetologist - what is this profession and how to become one

Who is a targetologist

A targetologist is a specialist in targeted advertising who knows how to attract the target audience to a given resource: a website, a social network, a messenger or any other place on the Internet. In most cases, targetologists work with social networks, because it is more convenient and efficient to find customers for business through them. Let's take a closer look at what a targetologist does and who needs this specialist.

Every business needs targeters because they are responsible for setting up targeted ads - special ads that the advertiser wants to show to a clearly defined circle of users. That is, the targetologist knows how to show the necessary ads to the target audience - people who the business owner has identified according to a specific set of criteria. This approach makes any advertisement more effective, reduces the advertising budget by using targeted traffic and does not annoy those users who will never buy anything and have nothing to do with the product. An additional advantage is that targeted advertising is easy to adjust and adjust to constantly changing tasks: today you can advertise your product to girls under 30 years old, and tomorrow only show ads to men aged 50 to 60 years. A targetologist will help you quickly reconfigure everything and save your advertising budget.

What is the difference between a targetologist and a SMM specialist

Targetologists are often confused with and - this is different specialties, which differ greatly in the list of tasks and responsibilities. SMM managers and Internet marketers have much more than that, so they have wider prospects and options for earning. Targetologists perform a more limited list of tasks, but it is easier to get started and quickly become an expert. To whom what suits - everyone decides for himself and there is no right choice here.

Even beginners often do not understand the difference between targeted and contextual advertising. Remember: contextual advertising appears only for specific requests in search engines, and targeted advertising is formed from the history of the social media account. It's simple and now you'll know the difference.

What does a targetologist do

In any social network, all targetologists will perform one task - they will be engaged in setting up targeted advertising. The only difference is that facebook , Instagram, VKontakte and other social networks differ in the structure of their advertising accounts and filter the target audience according to different criteria. Accordingly, targetologists in each social network will configure ads differently. As an example, watch the following video, which talks about targeted advertising in social networks.

Who is a targetologist on Instagram

What does a targetologist do and how much does a contact specialist earn?

Responsibilities targetologist

The main part of the work of a targetologist is related to social networks and is tied to the following responsibilities:

• Analytics and planning of a marketing company.
• Target audience analysis.
• Quick selection of sites for advertising.
• Compilation of competent ads that stimulate readers to target action.
• Understanding the structure and principles of social networks.
• General control and correction of the launched advertising company.

Now let's look at an example and understand how to set up a simple advertisement. So you can better understand what the VKontakte targetologist does.

First of all, we choose the format, subject and subsection that will be of interest to the target audience

Set up geographic and demographic data

Sort users by interests

We introduce additional settings that are selected individually for each project

If you want to quickly become a sought-after specialist and receive expensive orders - learn to take on the responsibilities that your potential employers have. For this you will need job description the company you like and a personal workbook in order to mark the missing skills. Below there will be a video with recommendations for employers who are looking for targetologists in the project. Study these requirements and try to meet them.

Tips for employers: how does a targetologist work and what does he do?

Where to get training

In this section, we list a few preparatory courses that will help you get started quickly and gain practical knowledge for well-paying jobs.

Online University Netology

Here is the course for you Targeted advertising» is a convenient practical program where you will learn how to work with advertising accounts of the most popular social networks on real projects. During the training, you will completely immerse yourself in the profession and receive a lot of useful recommendations from professionals who know how to earn money and benefit customers.

Online school of Natalia Odegova

Take a look at the course here. Targeted advertising specialist» is a universal program for students, young mothers, content managers and anyone who does business on the Internet or plans to change their profession. After training, you will receive a certificate and will know exactly where to start your career path.

How to build an online career

Skillbox online school

At this university you need to study educational course "Targetologist"is an excellent preparatory program for entrepreneurs, SMM managers and beginner targetologists. After numerous lectures, homework and consultations with experienced teachers, you will be able to become a competitive specialist, ready to respond to any high-paying vacancy.

Lecture from Skillbox on setting up targeted advertising in VK

Books for targetologists

Dmitry Rumyantsev: “Promotion of business in VKontakte. New practices and technologies».

Artem Senatorov: Business on Instagram. From registration to first money.

Olga Filina: “Facebook effect for business and self-promotion. The experience of a person who has collected more than 10 million likes".

How much does a targetologist earn

In 2020, targetologists in Russia receive an average of 50,000 rubles. You can see the updated statistics on the website neuvoo.ru.

How much does a targetologist earn in Russia

In 2020, the average wage targetologist in Ukraine is 12,500 hryvnia. If you are reading this article much later - you can see the current data on the site work.ua.

How much does a targetologist earn in Ukraine

A targetologist is a specialist who is engaged in setting up and launching advertising on the Internet. It is now one of the most in-demand jobs online. It appeared relatively recently, a lot is changing in it, so targetologists must constantly develop.

In the article, we will take a closer look at what a targetologist does, what his salary is, how he differs from an SMM specialist, what tasks are included in his responsibilities and where you can learn this profession.

Who is a targetologist and what does he do

A targeting specialist is a specialist who is engaged in setting up and maintaining advertising campaigns on social networks.

The main task of a targetologist is to set up an advertising campaign so that not everyone sees ads, but only a certain audience - your target audience. "Target" is translated from of English language- goal. To do this, the specialist creates and configures ads by geo, age, gender, interests, behavior, and so on. He must also plan the advertising budget and spend it with most efficient. The number of applications depends on the work of the targetologist. But the transition of requests to sales already depends on the sales department and the quality of the advertising page / site / landing page.

• advertising in social networks;
• teaser advertising;
• contextual and banner advertising;
• mailings;
• push notifications and more.

What is the difference between a targetologist and an SMM specialist?

How to find and hire a good targetologist if you are an entrepreneur

To find such a specialist, you need to know the basics of Internet marketing yourself. Otherwise, you will not be able to conduct an interview and understand whether the applicant will cope with the tasks.

What you need to know before you start searching

Budget. You must understand how much you are willing to pay the maximum for each client, taking into account the salary of the targetologist. You can choose a different payment model: salary or piecework. With zp (or just fixed payment) you must understand how much profit the work of 1 specialist will bring to you. With piecework, there are also payment options - for leads, for a percentage of transactions, or also fixed. Basically, targetologists work for a fixed salary, less often for%.

Promotion channels. You want to find a targetologist for advertising on VK, but perhaps your offer will go better on Instagram, Facebook or Odnoklassniki in general. If you are not sure where it is better to be placed, consult with a targetologist.

Where to look for a targetologist

You can post an ad on job search sites, search for a targetologist among freelancers, contact an agency, view several resumes with portfolios and cases, look into targetologist communities and parser publics.

For example, in the Cerebro Target parser group there is a section " I offer services of a targetologist ».

Where else can you find a specialist:

• Workzilla (vacancy section on the exchange);
• YouDo (freelance exchange).

What to ask in an interview

• whether there are cases, what work experience;
• how the specialist is going to look for an audience;
• What tools and services does he use?
• how he sees your target audience;
• can give advice on improving the landing page and offers.

Ask the applicant to complete test with primary analytics of your business and budget forecast.

How to understand that you are a specialist

A good targetologist asks questions to learn more about your business, can give recommendations on offers and a landing page, is able to predict the budget, does not promise mountains of gold.

How the work is built

Steps from the beginning of cooperation to the result.

1. Filling out the brief and discussing all the details of the project. You draw up a clear TOR based on your requirements and wishes, the targetologist studies your website or page in social networks, analyzes past RCs (if any) and decides whether to promote the project.
2. Planning. A good targetologist has a plan of action in advance and it is better to know it BEFORE launching the RK.
3. The study of CA. The specialist studies your target audience and divides it into segments. Then he collects it, for example, using parsers. Or collects data during test campaign.
4. Creating ads and launching a test campaign. Before starting a full-fledged launch, testing and analysis of the first data is always carried out.
5. Launch of the main campaign and reporting. At this stage, adjustments can be made to the SC and the budget revised. You need to request regular reports so as not to waste your budget.

How to search for orders or work as a targeted advertising specialist

A targetologist can look for vacancies on job sites, freelance exchanges, and social networks. You can also make your business card site with cases.

Most high paying jobs posted on the site hh.ru, but you can also search on other sites for work, for example, on finder.vc or rabota.ru.

In the VK community Cerebro Target in the section " Project Exchange» regularly post new vacancies.

Other communities on VKontakte with vacancies:

• Freelance without borders(various vacancies).

If you are a novice targetologist and have just completed courses, you can complete the first orders for reviews with a small payment. It is better to start with micro projects with a small budget.

Where to study as a targetologist

Or where to send your staff for training. You can learn the profession of "targetologist" remotely. Here are some online courses:

3. Republic SMM school courses.

• basic course on targeted advertising;
• system targeting.

4. Free and paid courses from SMM School.