home Sample Documents Successful business ideas. New business ideas in Russia

Successful business ideas. New business ideas in Russia

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection of relevant business ideas in an unstable time of crisis. If you have your own ideas, we are waiting for them in the comments below the article.

What to open a business in a crisis

This is probably main question for everyone who wants to earn money during the crisis. Let's see what successful entrepreneurs have to say about it.

Founder and owner of Tinkoff Bank.

According to Oleg Tinkov, in times of crisis, special attention should be paid to the medical field and everything connected with it. With a reasonable approach, start-ups that are focused on the production of dietary supplements, medicines, equipment for clinics and pharmacy chains can be profitable. Little competition and growing demand creates ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises to pay attention to the promising market for the development of applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and care for them by 15–20 years, and there are a lot of opportunities for copying for newcomers.

A good income in the future can be provided by investments in medical development and R&D. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of companies such as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. A hint will be provided by an analysis of the trade market and customs statistics over the past few years. It may be some types of food, the demand for which has been stable. He believes that the crisis has not changed either people or officials.

Vadim Dymov is convinced that it is possible to reach financial peaks by opening new projects in agriculture. As an option, he proposes to use state land shares for Far East to grow soybeans that can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out success when opening startups in the field of machine-building logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry shop to produce excellent domestic furniture? Suddenly? But it is very pleasant to create and use your own, to raise your own brand.

Founder and owner of the network of pizzerias "Dodo Pizza".

According to Fedor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply forms a new one from the usual coordinate system, and life continues to go on as usual. Only the rules of the game change, and it becomes important not “what”, but “how” to act in the new conditions.

Fedor Ovchinnikov is confident that Mercedes will be in demand even during the crisis. The main thing is to find an optimal and competitive business model in order to win in modern conditions.

Fedor Ovchinnikov suffered a major setback early in his financial career. His first book-selling project turned out to be unprofitable and a failure, but only helped the businessman develop new strategy. Now the entrepreneur treats the beginning of each of his business as if there is a severe crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything goes bad, even if at this stage everything is fine?” He rightly believes that it is in this difficult and new time that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now is a great time for any new undertakings. Here it is important to invest your soul in a business project and maintain good spirits. If you do not hide and do not retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises that are simply overwhelmed with stable orders. For example, the only Russian company manufacturing backpacks is loaded at full capacity.

The businessman believes that interesting and relevant topics for a new business are food and tourism development.

It is better to become more active in those financial niches where foreign investments have left. But he recommends being more careful with fixed items of expenditure. Serious changes are taking place on the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: do not pay high rents, do not pay inflated premiums and do not invest in dubious projects.

TOP - 15 business ideas in a crisis

Below we have collected 15 small business ideas in a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you leave in the comments!

You can also get useful information from the article about.

Business idea number 1 - Opening an online store

Upfront costs- from 200 000 rubles.

The general essence of the proposed idea is the development and organization of an online store, the sale of goods through the site, its delivery to customers using courier service or regular mail. The relevance of such a project is confirmed by numerous economic analysis of the market. The service is more and more in demand among buyers of the middle age category, and the monthly growth of the market speaks of its prospects.

When planning to open an online store for women's or children's clothing, the owner faces the following costs:

development costs and technical support uninterrupted operation of the site;
salary of administrator, courier;
if necessary, rent a warehouse;
transportation costs for the purchase of goods.

The rent for the premises of a stationary store is replaced by the content of the site, the purchase software, advertising costs.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. With investments in the purchase of goods of more than 200,000 rubles, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay back such a project in 4-6 months.

Business idea number 2 - Opening a street fast food

Estimated cost of the project- 275,000 rubles.

The essence of the idea is the opening of a small outlet for the manufacture and sale of a certain type of snacks and drinks to the consumer. Unlike the usual shawarma and hot dogs, the project proposes to develop a range based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During the crisis, people are less likely to go out to restaurants and are increasingly opting for quick and inexpensive street food.

It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping arcades, higher educational institutions. Main costs:

rent of a place of trade;
purchase of a stall, tent or trailer;
purchase of thermal and refrigerated showcase, equipment for work.

If we base the calculation of the approximate income on a daily turnover in the region of 8,000 rubles, then we can talk about an average monthly revenue of 240,000 rubles. With a profitability of 30% set in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or connoisseurs healthy eating who have difficulty finding a decent catering point.

Business idea number 3 - Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on the equipment of a pancake baking point, the organization of the production of special fillings, and the sale of this original fast food to the buyer. There are quite a few companies on the market offering a delicious product, so the competition in the sector is high. By relying on non-standard products for fillings, beautiful serving, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will become the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

a wide range of interesting fillings;
staff professionalism;
correct choice of location.

In most of these enterprises, the markup level is 80-100%, which fully covers communal payments, all costs and gives a stable profit. We can talk about full self-sufficiency only after a few months due to the initially low cost of this product, a lot of competition.

Business idea number 4 - Bakery and confectionery

Approximate investment amount- 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a business in the field of catering during a crisis period becomes relevant, even when the economy is not all right in the country. Small firms, combining the functions of a bakery and a store, are gaining popularity in large cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different incomes. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to the consumer.

To accommodate a bakery and pastry shop, it is necessary to carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

a simple bakery and confectionery with a sales area;
a bakery with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time to organize. With a good location, a bakery can serve 300 - 800 visitors a day, each of which will make a purchase in the amount of 200 - 400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10-12 months.

Business Idea #5 – Opening an Outsourcing Company

Minimum investment- 550,000 rubles.

The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As the main specialization, you can choose accounting or legal business support, solving financial or IT issues, creating an external call center to work with orders. The market for such outsourcing firms is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

rent of a convenient office space in the central part of the city;
attracting real professionals in the chosen field to the staff.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintenance of life in the first months of formation. Work with clients is carried out on the basis of a special contract. The cost of services is calculated individually for each working situation. Much attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the level of profitability of the outsourcing company.

Business Idea #6 - Opening a Canteen

Minimum investment- 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Her services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the format of work, you should decide on the room. It must fully meet certain technical requirements. Best Option will be the rental of a former catering establishment or a spacious hall near the station, higher educational institutions, shopping malls.

The main cost items can be:

refurbishment of the premises for visitors;
purchase of kitchen and commercial equipment;
training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at the same time. Workload varies depending on the time of the working day. The average indicator is a patency of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting a room, such a “delicious” business project can pay off in a year of stable operation.

Business idea number 7 - Business in the production of frame houses

Minimum investment- 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for the construction of turnkey frame houses. The acquisition of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction works from the foundation to turnkey delivery does not exceed a few months. The affordable amount of material costs makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different regions, which will accept orders and conclude contracts for the sale of finished objects. At the first stage, the main investments will be:

training and salaries of construction teams;
maintenance of staff in the office;
advertising expenses;
purchase of the necessary tool kits.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30-40 thousand rubles. It can be sold at a price of 70 thousand rubles, having received a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and bring a stable income, paying off after two completed projects.

Business idea number 8 - Opening an economy class hairdresser

The amount of capital investments- over 300,000 rubles.

The essence of the business idea is the opening of a small hairdressing salon that provides a full range of necessary services on affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population different ages and prosperity. By providing quality service at affordable prices for most customers, you can make a project with a stable income.

The bulk of the costs are for the purchase of specialized furniture, working equipment and cosmetics, the design and equipment of a hairdressing salon. Good traffic is ensured by its opening in a residential densely populated area next to a bus stop, shopping centers. For additional profit, you can:

to use the transfer of workplaces for rent instead of hired personnel;
invite representatives of related professions to sublease to increase the flow of customers (manicurists, make-up artists).

With an average check for a service of 250 rubles and servicing at least 16 visitors per shift, the payback period of investments is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve the result, guaranteeing a profitability of 29%.

Business idea number 9 - Opening a pharmacy

Upfront costs- from 500 000 rubles.

The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy for the retail sale of these medicines to the population. Considering high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

A good and stable profit in this line of business depends on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, transport stops or grocery supermarkets.

To implement the project, you will need:

specially converted non-residential premises;
personnel with appropriate education;
conclusion of contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to the turnover of medicines. Given the peculiarities of the legislation, entrepreneurs set high mark-ups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, baby food.

Business idea number 10 - Opening a children's commission store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of activity is growing rapidly. Quality baby products are in high demand, especially with financial austerity in many young families.

The main amount of expenses falls on the rent of a small room, its repair and equipping with commercial equipment, furniture and stands. The project does not require the purchase of items in wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, close to grocery supermarkets or children's clinics. Small investments will require:

colorful design of the facade;
the content of the site or groups in social networks;
staff salaries.

For such a project, economists consider a good profitability level of 12-15%. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.

Business Idea #11 – Opening Training Courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools for learning foreign languages or preparing children for the Unified State Examination may not be affordable for some parents during a crisis, but budgetary private courses (individual or as part of a small group) are quite real.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive learning tools and organize training courses at home or rent an office space by the hour. The rest of the costs will go to advertising: in the social. networks, bulletin boards, newspapers, etc.

Business Idea #12 - Farm Products

During the crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received everything Required documents you can organize a stationary point in the market or a mobile sale: milk, eggs, cottage cheese, pork, beef, poultry, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special milk tanker, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers on cars and products.

Business idea No. 13 - Shop "all at one price"

Estimated investments- 700,000 rubles.

It is worth noting that all the stores on the market in this area "rose" during the crisis. In pursuit of favorable price, people seek to save as much as possible by increasingly visiting stores with fixed price. The assortment will depend on your preferences, ranging from inexpensive products to household items.

You can purchase a franchise or open a store on your own. In any case, the essence will be the same. The costs will go to:

rental of premises;
purchase of commercial equipment;
the first batch of goods;
hiring employees.

As in any business, do not forget about the good location of the outlet: a busy street, a walkable area.

As a supplier, you can consider the option of purchasing goods from China.

Business idea No. 14 - Manufacturing business or import substitution

Import substitution- a key moment in the organization of business during the economic downturn. In addition, the policy of the state is entirely directed in this direction. There are many grants and third-party investments in the organization of production in our country. For some, this may be new, but goods can be transported not only from China, but also to China! Many foodstuffs there have a high price, and if you properly organize the delivery, but you can talk about a promising business.

In addition, during a crisis, imported products rise in price due to currency fluctuations. In this regard, the demand for domestic goods with stable acceptable prices is increasing. This is the basis for organizing a manufacturing business.

This may also include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, cereals, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea number 15 - Beauty salon at home

Estimated investments - 30 000.

The popularization of masters who will come to your home and prepare for important events has gained its relevance precisely in a crisis. Beauty salons do not reduce prices for their services, but private hairdressers, make-up artists, manicurists take much less money, besides, they do not have to share with the owner and pay rent.

All initial costs will go to the passage of special courses, the purchase of the necessary equipment and advertising. To prepare a portfolio, you can try your skills on close relatives, friends.

Conclusion

Now you know how to open a business in a crisis. These are not step by step instructions, just ideas. We will be glad to discuss with you in the comments the issues of small business in times of crisis and we are waiting for ideas from you that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find even more collections of articles with business ideas.

I tell the problem. Acquaintances approach with a request to tell them some cool business idea or business model.

On the one hand, ideas are worth zero - only the implementation and the team are valued. On the other hand, people ask not for empty place. Usually already within the framework of some project: medical, educational, etc. - in terms of adopting the best experience. Often such questions arise from the founders, whose project has reached a dead end. In a situation where "and it's a pity to shoot further, there is no strength to pull on."

At the same time, individual candidates in a “dying” project can be very strong and in other circumstances, with a different business model, as part of a different team, they probably would have succeeded.

There is also the IIDF accelerator, which recruits 20-30 teams every quarter. And as it turned out, it doesn’t matter what idea you came up with (everyone is forced to go through customer development almost from scratch), it’s much more important who is the founder and who is on the team. In short, cadres are everything. Sometimes I even catch myself thinking “if Ivan Petrovich were given the project of Nikifor Ivanovich” ... well, you understand.

And so, I decided to test this hypothesis: to “marry” some cool (in my opinion) business models with future founders who now, for some reason, have the time / desire / opportunity to take on another project.

To do this, I selected the top 10 business models in which I personally believe and will be ready to invest time / money / effort. If a strong team comes together, I will help (but do not promise) to get into the IIDF full-time accelerator in the 8th enrollment in January 2016 and I will work with them myself.

Team requirements. The command must be minimum viable (). Namely, at least 2 key people:

Expert(author, developer, product, hacker, technology)
Salesman(producer, entrepreneur, human resources, client base)

And the desire to work on the project for at least 3 full-time months, 100 hours a week in Moscow.

So, here is my list of top 10 business models and ideas for 2016:

Even better if you you have a project close to this top10 or expertise in these areas. Then call back.Here is a link to the poll. The deadline is Thursday evening (December 10). On the 11th I will write whether my experiment was a success or not (No names, names and applications are confidential). If suddenly a team is picked up somewhere, I will introduce you by email.

Naturally, everyone has their own top10 list and only time will put everything in its place. A couple of years ago, I made Top10 selections (in education, medicine, tourism, etc.) - a lot has come to fruition. You can indicate your predictions in the comments - in a year we'll see what came true from this. Well, support with reposts.

During the day, 20 applications were received. Here are the statistics for them.

And here is how the applications were distributed by roles in the project

By the commands themselves, a little later. The hypothesis is that out of 20 applications it is possible to assemble at least 1 good team of 2-4 people.

Traditionally, you can find all the latest news in the world and current trends in small business. And below you can see our subjective opinion about which business ideas worth trying in 2016 so as not to waste your initial capital.

You can agree with our conclusions, you can ignore them, or you can say that this is another banal thing. Let's just say one thing. Our project has existed for 3 years and during this time we have collected an extensive database of materials, watching all this time how some ideas die, while others are born and shoot.

Some niches go into the shadows, others are gaining strength again. Everything is cyclical. Therefore, you should not look for some kind of “super unique” technique that will instantly make you a millionaire. That doesn't happen.

Over long distances, classic business models win, in which you can bring something of your own, something modern and creative. This, in our humble opinion, is the main secret of success.

We have already written about which of the ways to generate ideas is the most correct.

Everything rests on two pillars: a) the correctness of the definition of your target audience and b) the two most important criteria for the idea (mass and accessibility).

a) The main message on the choice of target audience. Your target audience must perform some kind of physical action.

Correct target audience: female trains soup in the kitchen; Human going down in the subway after work; loader unloads truck pulled up to the store.

Wrong target audience: student who wants buy yourself an expensive car; Human, sitting TV at home woman who loves cycling on weekends.

If you come up with some kind of project that will subsequently solve someone's problem, then rely on the target audience, which is characterized not by emotions and desires, but real physical actions. It is important.

b) As for the mass character and accessibility, there is such an important nuance. Your product or service should be available to as many people as possible.

Here's an example like this:

It is better to open something like Ikea, where tens of thousands of people go and buy relatively cheap goods by the thousands a day, than some kind of luxury furniture salon, where one sofa costs from a million rubles. Of course, the second case also has the right to exist, but you have more chances in the case of a mass product that is accessible to the maximum number of people.

New business ideas for 2016: TOP-10

Let's throw in some fresh solutions that you can take on board.

1. Cafe in the dark

This business idea so far has very little distribution, therefore, we dare to assume that there are either practically no such establishments in your city, or their number is zero (unless, of course, you are from the capital region).

What is the point. This is an ordinary restaurant or cafe, with only one difference - there is no light inside. With your help, visitors get to the place, order food according to a certain scheme and eat in complete darkness, completely surrendering to their inner feelings.

Waiters are often people who have been blind since childhood.

It turns out a socially useful business, which, most likely, all local media will immediately write about.

2. Service of emergency commissioners

The point is this. After July 1, 2015 came out new law about the accident. To be more precise, there is a new procedure for registration of traffic accidents, which facilitates the entire procedure in mild cases.

Traffic police stopped going to the scene of the accident if there was little damage. But the number of accidents has not decreased, and many people do not know how to document the accident (if there is significant damage to the car or a controversial case).

And, perhaps, you noticed that special services of emergency commissioners appeared quite a long time ago. They very quickly come to the scene of an accident and draw up all the documents according to the regulations.

Thanks to the changes in the summer of 2015, the emergency committee business got a second wind. The demand for this kind of service has grown exponentially. AT this moment such services cooperate with insurance companies, so their services are free for victims of road traffic accidents.

A little more detail about the old video about this service (some of the data in it is already outdated).

3. Barbershop for men

This is a mega trend that will most likely migrate from 2015 straight into 2016. The number of men who take care of their appearance is growing every year (thanks to the media and glamor magazines). For a long time there were no hairdressing salons tailored for the male part of the population in our country as a class. There were just separate rooms and halls.

And only recently have brutal, stylishly decorated rooms began to appear, where men cut men's hair, and other men play with a dangerous blade to shave third.

It must be said that the offer appeared thanks to the demand, which led to the fact that franchises of such men's hairdressers have already begun to appear. Search online, it won't be hard.

You just have to find a couple of cool masters and decorate the room in the appropriate style.

Here, however, there is a nuance. In our opinion, it is important to open such hairdressing salons in cities with a population of 500,000 or more. Otherwise, there may be problems with finding customers. Take note of this moment.

4. Print photos from Instagram

Another new trend is machines that allow you to print photos from your Instagram accounts. In fact, this is one that does not require a large number of people and personal presence.

All you need is to buy a vending machine (at the moment there are a lot of implementations on the market, it remains to choose), find a passable place, rent it and connect the vending machine to the Internet (wi-fi is enough). One of the main conditions is getting into the target audience. That is, roughly speaking, such a machine, unlike a coffee machine, cannot be put at a gas station.

You need some kind of food court in a shopping center or a place where young people aged 14 to 25 live. The same educational institutions should go well.

The cost of such equipment varies depending on the manufacturer in the range from 300,000 to 500,000 rubles. The payback period, according to some statements, is 4 months. But let's not believe those who sell such machines and multiply by two. The real term will turn out from a year, subject to a good place. This is also pretty good.

5. Smoking cabins

If there is a budget, then it is design and production. If not, then sale. Since smoking in public places was banned, many establishments (cafes, restaurants, clubs) began to think about how to organize smoking areas.

Anti-smoking measures are rumored to only get tougher, and MPs are considering a plethora of laws that support those measures.

Smoking cabins are a great option for solving this problem. On the Russian market a sufficient pool of manufacturers from which you can choose the one with whom you can cooperate under a partnership agreement.

Partnership in this type of business is a standard scheme in which you bring clients and receive a percentage for your services. Cabins cost from 150,000 rubles, so you can earn a good percentage if you organize a constant influx of customers.

6. Ecowash

Ecological car washing means not dumping dirty water into the sewer.

The main problem now is that best places under the car wash already occupied. In the city center, you are unlikely to be able to find something worthy to rent, so new outlets are opening somewhere either outside the city or in garage cooperatives or in industrial areas. This is far enough and does not always pay off.

What to do?

Open sideways, where there is a lot of traffic and there is no way to quickly wash the car.

In the eco-wash, we see two trends that will rule: this is, in fact, the ecological wash itself and dry mobile car wash about which we wrote.

As for the eco-wash, this is the new kind business, in which water does not go down the drain, but goes in a circle, constantly being cleaned with specialized equipment. The ideal solution for those places where it is technologically impossible to organize wastewater discharge.

Parking lots, business centers, premises in large shopping malls- all this can be converted into an eco-wash. Look for more information about this direction in Google, there is a lot of information there to decide for yourself whether this business is worth it or not.

7. Exhibition of 3D paintings (illusions)

8. traffic jam business

There are no fewer cars from year to year, and roads, of course, for the most part cannot be expanded. Therefore, many large metropolitan areas are suffocating in traffic jams in which people lose tens and tens of hours of their lives.

Entrepreneurial people have long understood that the accumulation of people in a traffic jam is a good target audience for selling some of their goods. We have already written about. The guys are doing great, you can try the same theme in your city.

What else can be sold in a traffic jam?

Go to Aliexpress in the car products section and you will find a bunch of trinkets at an affordable price that can be sold as the same “wow” goods to drivers and passengers who are languishing and do not know what to do with themselves.

In this kind of business, you can hire students and people who are looking for part-time jobs and manage them.

9. Self-service checkouts

Cash desks where a person can pay for a purchase on their own are not very common in Russia. In Europe and America, such assistants began to appear in large networks back in the 90s, and these technological innovations are starting to reach us only now.

Unfortunately, there are no manufacturers in our country who could offer their ready-made cash registers to the market, so if you want to develop a business selling this equipment, you will have to go to foreign suppliers. The matter is quite complicated, so this path is for those who are not afraid of difficulties.

As usual, first you need to find customers (retail chains) who are ready to install self-service islands, and only then look for suppliers and negotiate partnerships.

On average, such cash desks cost 800,000 - 1,500,000 rubles. Not a small price, but if we assume that the salary of a cashier is ~ 25,000-30,000 rubles, then the payback will be from 2 years, which looks very, very good in the long term.

Again, this is purely our view of what you should pay attention to in 2016. Possibly similar trade software exactly what you can earn for a comfortable life.

10. Restoration of old things

Surprisingly, the trend of restoration and repair of things that have been in use by the population for a long time is re-emerging. This applies to furniture, clothes, shoes, and so on. This is due to the fact that the money supply in the country has decreased and potential consumers are beginning to think about how to optimize their costs.

Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

At times like this, all kinds of tailoring and repair shops and organizations that can “upgrade” furniture without having to buy a new one begin to flourish. This has always happened during the crisis and there are practically no prerequisites for any significant changes in this segment. So we recommend thinking in this direction.

Proven business ideas

From us come several business ideas that have proven themselves from the best side and have shown growth.

Firstly, this is a very large-scale direction, which we will call “coffee to go”. Every eatery, every cafe, and even the most decent restaurants began to offer, reducing prices for those who took their portion and left. On average, the price of takeaway coffee is 20% lower than the one you can drink in an establishment.

In 2015, a lot of outlets appeared that are focused exclusively on the sale of drinks that you can take with you. To organize such a business, you need a very small space in which you can fit: a barista, a coffee machine, a place for cups, fillers and other related products.

In the vast majority of cases, you need only 6 to 10 square meters of retail space.

The cost of renting a place for this kind of business ranges from 15,000 rubles and up to 30 in the most passable places. And, since coffee is one of the highest marginal drinks (300-400% markup), this small business is quite good to make initial capital.

The opening budget can be up to 200,000 rubles. Many people manage to lease a coffee machine, and use someone else's franchise as a start.

Secondly, we advise you to take a closer look at the format of "folk pizzerias" from Dodo Pizza. They have their own franchise, which you can buy (if you have the funds and the passion to make a quality product) and start working in your city.

The creator of this project is Fedor Ovchinnikov, who is famous for his creative approach to doing business and has already broken many patterns of “couch theorists” who tell him every day that he will not succeed.

Meanwhile, they already have more than 50 pizzerias in Russia and Dodo Pizza has begun expanding into foreign markets, including the United States.

The franchise has the following characteristics:

Contribution: 350 thousand rubles. + VAT
Royalties: 3.5–5% of revenue + VAT
Minimum budget: 3 million rubles.
Profitability: 15–25%
Payback: from 1 year

Thirdly, since cinema tickets in Russia increased in price by 20% in 2015, people began to think about how to organize their entertainment program alternatively. Someone goes to hookahs, someone to cafes, while others are increasingly trying their hand at so-called quests in reality.

It all started with, which did not show real growth and excellent profits with minimal investment. And now, in every relatively large city, imitators have appeared who did not buy the franchise of this project, but began to make their own game rooms. Fortunately, the costs for this entertainment business are not at all high, and ready-made quest scenarios can be found on the Internet.

For those who are not familiar with this genre, then look in the search engines. There are plenty of examples and ready-made franchises. Good view business with minimal investment.

Small Business Trends in 2016

The global economy is in another protracted peak. Our country is no exception, we are also part of this entire ecosystem, therefore global problems affect our local market.

In addition, the sanctions that were imposed on Russia in 2014 led to quite serious changes within the domestic business, which in one way or another was tied to imported goods.

Hand on heart, we can say that the rest of the market players (who have nothing to do with foreign suppliers) also felt all the charms of the sanctions and the global crisis that is sweeping the planet. The signs in the windows with the inscription "rent" do not decrease every month.

Quite a difficult stage for business, which can last more than one year.

There are two main business trends for 2016

1. The first is the policy of import substitution. Thanks to the sanctions, domestic manufacturers have a chance to find their niches in various fields. These are apples, and dairy products, and fish, and the production of meat (pork, beef) and cheese, as well as other areas where the import of foreign goods is prohibited.
2. Organization of business and business processes in crisis conditions of the economy. Here you can work in the following areas:

anti-collection business (protecting the rights of borrowers and creditors, providing financial advice to people in trouble);
development domestic tourism(in 2014-2015, the flow of tourists to domestic destinations increased by 30-35%), the opening of new routes for people who have lost the opportunity to travel abroad (many military personnel and police were forbidden to leave the country). Now is the time to develop to promote travel services in our country;
flower business, the roots of which come from greenhouses located on the territory of Russia;
growing mushrooms (champignons, oyster mushrooms, etc.);
creation of own farm and cultivation of vegetables on its territory.

What to open with minimal investment

There is no money, work for your uncle is fed up and you already want to open your own business, but invest at a minimum? If you do not have rich investors and there is no desire to take a loan from a bank, then with a minimum capital you can go into such business niches as:

holidays agency (you can start with holidays for children, independently looking for customers and animators, and only then, as experience grows, switch to larger projects);
husband for an hour;
the niche of education (people are losing their jobs, looking for a new one, but there is not enough education - this can be used to build training in new specialties), here - tutoring services;
organization of hairdresser and beautician services at home;
online business (requires maximum time and minimum investment at first, see below for details).

how to make money online in 2016

Online business is changing along with offline business. There are ideas that require relatively small financial injections. But, if you want to play "for a long time", then you will have to not only spend your hard-earned money, but also get some kind of plan for the next 3-5 years. An online business also needs a kind of business plan.

Let's take a look at what to look out for.

So, small top of 5 destinations , which is worth thinking about if you came to "do business" in the network in 2016.

1. Traffic arbitrage

The bottom line: you buy targeted visitors somewhere and redirect them to a product, service or some other product for which they will pay.

In such actions should help special warehouse mind. You need to constantly analyze traffic sources, draw up blacklists, filter out ads where the conversion is below a certain level and constantly monitor the return on investment so as not to merge into a minus.

For a beginner, all these concepts look like Chinese characters. But if you understand the topic a little, then in a couple of years you can develop skills that will help you earn hundreds of thousands of rubles a month.

The whole relish is that you don’t need an office, no subordinates, no permits and months of waiting.

Invested money - got a return. Plus or minus. I tried another scheme. Repeated.

Many entrepreneurs waste their nerves and finances for years, but in the end they remain at the level of 100-200 thousand rubles of income. Top arbitrageurs in Runet (in the bourgeoisie the amount is much higher) earn a million rubles a month.

How to act? Study the theory and try. Google to help you.

3. Creation mobile applications

Let's look at the statistics.

11.8 million Runet users access the network only from mobile devices - smartphones and tablets. This is approximately 10% of the country's population and 14% of all Runet users. The share of mobile users increased by 90% over the year. Whereas the share of users accessing the network from desktop PCs fell by 19% and amounted to 31% of the audience (TNS data for Q1 2015).

Any sane person will understand that the market for mobile applications in the current scenario will only grow from year to year. There are many more niches that do not have decent applications that users would pay for.

Sometimes seemingly completely simple games and programs that are sharpened to perform some kind of action shoot out.

What to do?

a) Come up with an idea for an application (you can conduct analytics on popular games and sites);

b) find those who are ready to do programming;

c) create a product and upload it to Google and Appstore;

d) get PROFIT!

Just? Not good. But it's worth a try.

4. Create an affiliate program for webmasters

5. Sale of information and electronic goods

Since the Internet is a big garbage dump, it can sometimes be very difficult to find information of excellent quality. You have to spend a significant part of your time and effort. That is why information businessmen began to flourish, who are able to competently pack their skills and abilities in order to sell information products.

Think about what knowledge you have that you can put on the shelves and chew on interested people. Perhaps you are good at repairing cars, or you know how to calculate taxes quickly and correctly, or you have a touch typing skill that you can teach people.

All these skills can be well structured and try to start selling your product in a packaged form.

The same goes for electronic goods. But they, rather, can be attributed to all sorts of software products and services. Here you need at least programming skills. As a maximum - a programmer and marketer rolled into one. But if you can create something worthwhile, then it will not be difficult to earn several million rubles in a short period of time.

The fastest, but also the most defenseless business in Russia is trade or retail. It was on him that the crisis hit in the first place. And if large industrial colossus and serious business quietly went to the Alps on contracts that he signed before the crisis. That retail had to borrow money to fulfill old contracts, because the dollar is already under 80, although contracts were concluded at 35.

We are at the dawn of a new era of fairness in business - money, in terms of dollars, will need to be earned again hard, look for new opportunities, improve service, open new niches and markets.

Therefore, these trends, first of all, will be useful for those who want to open their own business in the field of sales and services.

1. Healthy lifestyle

In a crisis, getting sick will be expensive, very expensive. In addition, in an attempt to make money, all sorts of “bullshit” pacifiers will appear on the shelves of pharmacies, which will consist of 99% sugar, 1% talc. But, their cost will be high, also, they will aggressively impose advertising. In earnings - all means, as they said, do not smell. Therefore, a healthy lifestyle in the active population will be very relevant. This will affect all areas of life - food, work, rest. True, the majority, saving on treatment, will also save on this trend.

This means that the trend will be sports facilities for people who decide to save money and give up expensive subscriptions to fitness centers. Such establishments can be - simple gyms, without newfangled gyroscopes, electronic treadmills. A barbell, a classic power simulator, a horizontal bar - a "gentleman's" set of an economy room, a locker room with a shower. Studios offering directions without exercise equipment will gain second popularity - yoga, Pilates and other gymnastics. The main thing is to build relationships with customers - with new and old ones. In the literal and figurative sense, in general, older people have long become a separate target audience and working with them is quite a trend that continues to gain activity in the new year, but more on that below.

Also, along with sports leisure, more and more people will think about self-control of their condition. Therefore, 2016 can be safely declared the year of personal health "trackers" - a heart rate monitor, a pedometer, a device that monitors sleep phases and other things. Such devices are made in the form factor of smart bracelets, the cost of which, in. In general, in 2016 we will be able to observe the second wave of popularity of business with China. If a year ago activity decreased due to a more or less stable dollar exchange rate, then this year entrepreneurs will again rush to China in search of cheap alternatives and our Chinese friends will not disappoint. Which will be popular, we have already written.

The other side of the coin is that people will demand for their money everything that is due to them. If you are planning an 8-time subscription, be sure that buyers will "work out" all 8 classes, without skipping or laziness. There will be similar requirements for Chinese goods - if the functions are described, they should be. The era of Chinese iPhones is over forever.

In food, “local” products, the so-called “environmentally friendly” ones, will begin to be in active demand - but not pretentious farm shops, but ordinary shops, according to the principle of agricultural fairs. Where you can buy cheaply the most necessary set of vegetables and fruits - carrots, cabbage, potatoes, onions, garlic, apples, oranges, lemons. No passion fruit, pineapple or sweets.

In the field of beauty, economy class salons and salons offering premium services at a lower cost will rise well by reducing the time of procedures, using cheaper but high-quality components (for example, instead of professional hair dye from America, you can use a premium brand from Korea, similar in properties and quality).

In general, saving is the main trend of the upcoming 2016.

2. Saving must be economical

Get a good turnover various ways optimization and people offering such services. Tax optimization, energy - saving heat and electricity, working with personnel, building efficient business processes. All this will be a very popular direction. If you have optimization knowledge in any of the business areas, it's time to go to big market. Offers.

3. Old age is joy

As you know, from studies conducted by large Internet companies such as Yandex or Mail.ru, active growth on the Internet is carried out at the expense of an audience over 50 years old. Pensioners actively began to explore the Internet, to be interested in modern gadgets and devices.

Also, there is a tendency among older people to strive to look good.

Therefore, the following areas will be relevant in business - training and selling goods for a clear older age group. Create specialized courses where you teach people how to use computers, the Internet, and other devices. Open a department in the store where you will sell goods for the elderly - this can be specialized equipment, medical supplies, cosmetics and perfumes, orthopedic items and other special products.

Open a private nursing home (nursing home) where, in addition to comfortable living, additional medical services will be provided.

4. Late delivery

The trend of the last five years. In a crisis will become more relevant. Now more and more women are becoming mothers for the first time after 35 years. And in a crisis maternity leave, for many will be the ability to pause. This leads to the following lines of business.

In addition to selling standard items for babies - diapers, sliders, cribs, you can expand the range by selling assistive fitness equipment, dietary supplements and other things for late birth. Educational literature will do very well. Also, if you are a certified specialist with the right medical education, organize courses on late birth.

5. Information business

One of the most popular trends of the crisis year. We do not just mention training in every paragraph. The information business on training is in demand more than ever. If earlier an entrepreneur could afford to hire an expensive specialist for a narrow range of work, in dollars he cost “only” $1,000, but now, for the same $1,000, he will try to do it himself. So, courses on training in search engine promotion, website development, sales increase, Internet marketing and the like will be very successfully in demand. Prepare good program, set an adequate price and you will not have a release from customers.

Ahead of events, the site invites you to familiarize yourself with the cycle by, only we do it for free and with love for our readers.

By the way, cooking courses with some simple but original program will work very well - for example, we cook delicious dinners for the whole family for the whole week from three ingredients. Launch them on Youtube, collect subscribers and monetize them. How to do this - we wrote in the article.

6. Purchasing power

Back to savings. In 2016, consumers will be divided into 3 distinct groups. Buying by price, buying by necessity, buying exclusively the highest grade.

Buying by price. The price for them will be a decisive factor. Nothing else will affect them. No marketing campaigns, tricks and cases. Only the price. By opening an economy class store, you will get a stable audience.

Buying on an emergency basis. Middle class. They only buy when they need something. But, limited funds, general debt burden will not allow them to "roam" - by opening a store with a little used equipment, a markdown, holding frequent promotions and discounts - you can attract them to the ranks of your customers.

Buying the highest grade. Upper layer. For whom habits will be higher than money. But, they are very conservative. Offer them only what they have a demand for. If you're hoping that a buyer of expensive men's shirts will be tempted by an exclusive tracksuit...then you can't sell him that suit. Because it breaks his habits. He can do without a suit, but not without shirts.

Don't forget about regular customers. Involve them in sales in every possible way, offer exclusives and additional discounts, treat them to a state of 100% loyalty. They will make your checkout, not only with their purchases, but also with recommendations. 2016 will be marked as "the year of recommendations" - no major purchase or decision will be without recommendations, buyers will approach their purchases responsibly, study reviews, personal recommendations and word of mouth. Don't miss out on this trend.

7. Active holidays instead of Turkey

Active development of local tourism, expansion is a good boost for your business.

8. Money

A very complex topic, but a fairly simple trend - everyone will need money, the time for easy money has passed, as we wrote at the beginning of the article - it's time to make money. We know only one way, without risk -. If you know others, write in the comments to the article.

Of course, each business area has its own trends, and we cannot cover them all, however, the relevance and promptness of information, a sharp and quick response to all changes allows us to say with confidence that if you subscribe to our new material, you will be the first to know about everything and don't miss out on new business.

Especially for KHOBIZ.RU

Currently economic crisis and financial instability in the country have a very negative impact on both large and small businesses. In conditions of fierce competition, the demand for certain goods and services is growing at a rapid pace, and at the same time is declining, leaving buyers and other groups of goods without attention. The same is happening with a number of modern services.

So how to make money in the crisis of 2016? What kind of business is worth opening for profit. We will try to understand this in detail in this article.

Outsourcing is the key to stable profit

Today, outsourcing is a fairly common phenomenon in all developed countries, and many firms and organizations actively use it. During an unstable economic situation large companies they start a policy of savings, and it becomes too expensive to maintain narrowly focused specialists.

Therefore, it is much more profitable to conclude an agreement, for example, for accounting or legal services with third parties. As a result, the outsourcing business is growing rapidly.

So if you have work experience and relevant education feel free to move in this direction. By the way, experts say that outsourcing has good prospects in terms of stable income generation in 2016.

Mobile beauty salon

Both wealthy people and people with average incomes need high-quality services from beauty salons. And if these services are provided at home (for example, the client is a pensioner) or, let's say, the salon itself comes to the client (for example, in a village where there is no hairdresser), the growth in demand for such services will not be long in coming.

In this connection, enterprising entrepreneurs hurried to open "Mobile beauty salons" in 2016. This should not be surprising. After all, this is a very profitable business that does not require significant costs. In addition, such a business is distinguished by a high degree of payback, which, with a competent approach, comes in six months, even though a crisis situation prevails in our country now.

If you still decide to open a mobile beauty salon, then before opening such a business, you should familiarize yourself with special information that will help you do everything correctly.

Translator is a great business idea

You are excellent at foreign languages? Do you want to make money from this business? Then you don’t even need to think about what kind of business you should open in a crisis.

The most logical and very profitable option is a translation agency. Your customers can be both ordinary Internet users looking for different information on foreign resources, and organizations that legal entities who need high-quality translation of documents.

When your firm can expand beyond working from home, then you can open a firm that specializes in this type of activity in your own city.

Courses for beginners and more

In the modern world, a large number of programs have appeared that are created in order to solve narrowly focused tasks. But users of these programs are not always able to familiarize themselves with them, this requires a lot of time.

And that's why they will gladly give their money for a specialist to train them. Still not sure what is profitable to do in a small business in 2016? Do you want to succeed in 2016? Then organize training courses. Demand for these services is sure to succeed both in big city as well as in small towns.

But just remember that opening this kind of business consists of two stages:

Purchase and study of the program;
Opening courses.

Garbage as a source of income

Recently, the recycling business has become widespread in the world. Indeed, this is a very profitable business, but there is one thing, but. To enter this niche, you need a huge start-up capital. Therefore, experts advise those who have decided to create a "Business on the trash" to try to start with the disposal of old household appliances.

Since the cost of removing household appliances is borne by the owner, and you can make good money on the sale of spare parts, and the demand for this species services will only grow.

Opening your own driving school

Every year the number of cars on the roads continues to grow. And from this follows the growing need of citizens for training. Therefore, you have another option for business in a crisis. We invite you to open your own driving school this year.

It is worth noting that you can open a driving school with minimal cost. At first, of course, you will have to fork out for advertising costs, but the costs associated with renting a room can be avoided, since all classes can be conducted online.

One very important fact is accreditation in the traffic police. Therefore, this direction in business can be used by those people who want to find out what is profitable to do in 2016.

Opening of a private kindergarten

If you have a pedagogical education and a small start-up capital, then the opening of a “Private Kindergarten” will be an option to open in a crisis. This direction in business will never lose its relevance. And this should not be surprising.

After all, parents try to give their children all the best and choose the right one. Kindergarten where their child will be more comfortable. Therefore, in most cases, they prefer private kindergartens or developing children's centers. To open such an institution, you will need to make repairs to the premises, buy the appropriate one, and, of course, obtain permits from the relevant authorities.

Profitability this enterprise high, the profit ranges from 60-120%. But the competition in this market segment is high. Therefore, in order to gain popularity in such a service sector, you need to work hard and show your patience.

Grocery store

The food trade has always been highly profitable, even during times of crisis. Without a doubt, opening a small grocery store is an ideal solution for a business in a crisis. By placing it within walking distance from buyers (sleeping areas, in the yards of high-rise buildings), you will immediately win regular customers and find yourself out of competition.

The main thing in such a business is: to provide the store with a wide range of products, high-quality goods and friendly sellers.

Another option would be to open a food outlet (canteen or cafe). You don't have much starting capital? It doesn't matter, you can open fast food, for which, it is quite possible to rent a small stall. In this stall you can freely sell homemade food(pies, confectionery, etc.).

Well, if things go uphill, then go ahead! To new discoveries! Now you can open freely - a cafe or a restaurant.

Producer - consumer

How to survive a small business in a crisis? This question, perhaps, is of interest to every entrepreneur. There is no need to be seriously worried here. Remember that everything here is ingenious and simple. Organizing your own farm can bring a very good income. However, not all people are ready to change city life for fields and animal breeding.

In order to make a profit, you just need to open a store in your city, so to speak, establish a direct connection between the producer and the consumer. This store recommends selling natural products that modern farmers produce on their farms.

Remember that residents of large cities with great pleasure will purchase fresh meat, milk, fruits and vegetables at affordable prices. This is a pledge stable income. Therefore, this idea should be developed by those businessmen who want to be in the black this year.

Legal services

At present, during the crisis, a wave of layoffs and layoffs has rolled. A lot of people were left without work. And the solution of pressing problems, whether it is help in writing a resume, help in obtaining compensation, or how to avoid dismissal (layoffs), all this, of course, is better to entrust to professionals.

To restore justice, people seek highly qualified legal assistance. Therefore, this type of service will be in demand during the crisis of 2016. If you have the appropriate education, and you dreamed of starting your own business, then you have the cards in hand. And such a business, of course, will bring more financial income, which will freely exceed your wages.

Rope park - for beginner businessmen

As you know, after graduating from universities, it is almost impossible for many former students to find a job in our country. In most cases, organizations only hire people with work experience. And where can you get this experience if yesterday you were still a student.

In order not to waste time, simultaneously with the search new work, you can organize your own business, which will allow you to become independent from your parents.

What kind of business can be opened in a crisis?

If you are a young, athletic and enterprising person, then it will not be difficult for you to open, for example, a rope park.

The rope park is suitable for entertainment for both children and adults. And if the park is located in a resort town, then the profit will not be long in coming.

Shop without leaving home

Each of us knows that the resale of Chinese products brings high and stable earnings, and in such a business, the costs are, well, very minimal. Don't know how to start a "Chinese business" without money? Let's tell.

To get started, open your store on the Internet and trade in it on a prepaid basis. After the order, the buyer pays for the goods to you, and you order it in a Chinese online store at a reduced price and send the goods to the buyer's address. The difference received from the sale of goods is your net income.