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Business plan for opening a children's playroom. How to open a children's playroom

The emergence and particular popularity of children's playrooms is due to the need of parents to keep their children occupied, for example, during a long trip to shopping centers. The organization of children's indoor playgrounds in the country was also affected by the shortage of preschool institutions. As a result, it appeared related to the entertainment and development of children.

Before you begin to implement your idea, you need to draw up a competent business plan for a children's playroom and equip it so that any child would want to come there.

Choosing a place to open a children's playroom

It is important to remember that on successful development of this business The location of the children's playroom is affected. Therefore, before starting a project, it is necessary to consider possible options placement and approach the choice quite seriously.

As practice shows, the most profitable places for organizing game rooms are precisely where there are many potential clients who come for relaxation and entertainment. For example, a large shopping center or movie theater might be a great place to open. A playroom located in a store that specializes in selling goods for children can bring a good profit.

You can organize a games room and residential area. Then the business will be profitable only if there are no places nearby to entertain children.

It is worth noting that the level of profitability of the playroom drops somewhat in the summer season, since at this time children spend more time on street playgrounds. Therefore, it is better to start a business in the fall.

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Registration and coordination of activities with government agencies

Opening a place for entertainment where children will spend their leisure time is much easier than, for example, a private kindergarten or development center. This type activity does not require a special license, thanks to which it is possible to carry out work of an educational nature. In order to legalize your activities, you will need:

register your business as an individual entrepreneur or LLC (individual entrepreneurs are better because individual entrepreneurs have certain tax benefits and the registration process in this case will require less money);
select OKVED code, usually 92.7 is used (organization of recreation and entertainment);
register with the Pension Fund and other, in particular, extra-budgetary funds;
purchase cash machine(it can be replaced with forms strict reporting);
equip the premises in accordance with the standards and requirements of Rospotreb and Gospozhnadzor.

On this moment There are no official requirements regarding the organization of a children's playroom, so in practice, inspection authorities are guided by regulatory documents regulating the work of child care institutions. Some of the basic rules are as follows:

the room should have good lighting and ventilation, and be cleaned regularly using wet cleaning;
employees must have medical records and, if possible, pedagogical education;
Children with signs of colds should not be allowed into the play complex.

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Equipment for children's playroom

This stage of business organization can take the longest - about 2 months. Therefore, it is better to start it while choosing a location for the game room. The size of the ordered equipment will depend on the selected area.

If you choose a standard complex, its production and installation will take several weeks. But if the future entertainment venue corresponds to a certain theme, the period can be significantly extended.

home the target audience- these are children, therefore the equipment used must be safe. Therefore, you need to choose a professional manufacturing company that produces equipment for children's playgrounds. Saving and purchasing a handicraft complex is not appropriate in this case.

The manufacturer must be selected based on the following criteria:

the company must be known in the market for manufacturers of children's play equipment;
have your own website with a detailed catalog;
provide certificates for all of its products.

It is also advisable to place special video surveillance equipment in the game room.

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Recruitment

Duration of the selection period suitable personnel unpredictable - you can find the right people quite quickly, but it also happens that by the time the complex opens, the entire staff is not yet staffed. Therefore, it is necessary to select workers immediately after making the decision to start such a business.

Suitable employees are students, housewife mothers, and young retirees. The main thing that wage-earners had the appropriate qualities: they knew how to work with children and were responsible people. They must also monitor the condition and safety of play structures and ensure order in the children's room. It would be great if the employees have a pedagogical education. You will need at least two employees who can work in shifts.

Playground staff usually have a salary and a certain percentage of revenue (3-5%). This is necessary to ensure that employees are interested in their work and actively offer additional services, if any.

It is necessary to decide who will clean the room at the end of the day - the cleaner or the cleaning company staff and provide in the budget the amount to pay for this type of labor.

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Calculating the profitability of a game room

As an example, you can take a children's playroom with an area of 30 square meters. m, with an approximate attendance of 20 children per day. At the same time, monthly costs are approximately 40-50 thousand rubles, and the net profit is 50-60 thousand rubles. To organize game complex of this size, you will need approximately 320,000 rubles, which will be distributed as follows:

purchase of equipment - 200,000 rubles;
wages to employees - 55,000 rubles;
repair costs - 10,000 rubles;
rental payment - 40,000 rubles;
registration in government agencies- 15,000 rubles.

Accordingly, the payback of the business, in the case of successful operation of the playground, taking into account seasonal features will occur in approximately 7-9 months.

The policy of our state in last years aimed at supporting young families and stimulating the birth rate. Thanks to this, the number of children increases every year. Thus, opening a children's playroom is a promising direction.

Young mothers often think about this business line, as they are especially acutely aware of the lack of play areas and have a deeper understanding of the needs of children and their parents.

This niche is very attractive from a business point of view. This is a fairly stable direction, since demand drops only in the summer months, when the main flow of customers laze on the warm city beach or leave the city altogether.

IN this business plan important aspects are taken into account that are worth paying attention to in order to carry out effective activities in the future.

The main advantages of this idea:

High demand. Childcare services are very relevant and in demand in modern world. Parents often have no one to leave their child with, so a children's playroom is an excellent and inexpensive alternative to a private nanny.
Fast payback. This type of business requires relatively small financial investments and is quick to pay for itself. This significant advantage makes this area activities are quite in demand and competitive.
Small financial costs. Naturally, you won’t be able to open a game room from scratch; start-up capital is required, but still these costs are not so high compared to other areas.
It is easier to implement the idea of opening a children's playroom than a child development center or a private kindergarten. For example, such activities do not require a license to conduct educational work or highly qualified specialists.

The initial investment amount is 542 000 rubles

Break-even point is reached on the fifth month of work.

The payback period is from 13 months.

2. Description of the business, product or service

A playroom for children is a specially equipped room where parents can leave their child to play. certain time under adult supervision.

It is advisable to open a children's room in a shopping center. This is due to the large flow of people. Parents can leave their children and go shopping in peace. The owners understand this too. shopping centers, so sometimes, having empty space, they can lower rental rates.

Organizational aspects:

The opening hours of children's playrooms, as a rule, depend on the opening hours of the shopping center (10:00-22:00). On weekdays, for one hour of using the services of a children's room (in the case of 1 child), parents pay 150 rubles, and on weekends and holidays- 200 rubles.
The maximum duration of stay for 1 child is 4 hours. It is necessary to post rules regarding the schedule for visiting the institution and requirements for picking up children.
An employee of a children's playroom should accept a child only if the parent has a passport, which he must present. Information about what time the child was admitted is recorded in the visit log or in a regular notebook.
Children's playroom workers should not accept sick children, as they can make other children sick. In this regard, everything must be strict.
On weekdays, children's playroom services are in greatest demand from 16:00 to 21:00, as this is when parents go shopping. To increase traffic in the first half of the day, you can resort to such tricks as offering discounts. It is also rational to offer discounts to regular visitors.
Remember seasonality. The greatest demand for children's playroom services is typical for the period October-April. This is due to the fact that weather conditions do not allow children to be on outdoor playgrounds. Expect a decrease in demand in the summer.
With the aim of further development and increasing income, it will be necessary to organize festive events. For this purpose it will also not be superfluous various competitions, creative circles. You can set up a children's cafeteria, provide photo services, organize the sale of balloons and other holiday paraphernalia.

3. Description of the sales market

The main target audience of children's playrooms are families with children aged 2 to 6 years. As a rule, the parents of such children live at a high pace and it is important for them to make purchases as quickly as possible. The presence of children's rooms greatly simplifies this task.

The relevance of this business idea today is higher than ever: the birth rate is growing every year. This is due to both political support and the economic situation. This also helps to strengthen family values and increasing the level of general awareness in society.

The table shows the birth rate for 2013-2016. Last 4 years this indicator growing steadily.


Whole population
Urban population
Rural population

According to Rosstat, during this period (2013-2016), the country’s population increased by 3.2 million people, which is significant progress. And according to forecasts, this trend will only increase. The graph below shows the projected total fertility rate for the next 13 years.

TOTAL FERTILITY RATE

(number of children per woman)

These data indicate a favorable demographic situation in the country and the prospects for population growth, which will have a positive impact on business niches related to children.

4. Sales and marketing

5. Production plan

Let us outline the main stages of launching a children's playroom.

Registration with government agencies and obtaining a license

For this business, we recommend registering as individual entrepreneur to get some tax benefits.
A license is not required to provide general educational services, which greatly simplifies the task.
Determination of OKVED codes - activities for organizing recreation and entertainment - 92.7.
Registration with a pension fund.
Obtaining permits for activities from the sanitary and epidemiological service.
It is planned to use UTII as a taxation system. We believe that this is the most favorable tax regime for a gaming room, when the amount of tax does not depend on business income. With UTII, the tax is paid in the form of a fixed amount once a quarter.

Search for premises and repairs

Room area - 25 - 30 m2;
The room must be ventilated;
The room should be located near the entrance, and not at the very end of the corridor, where not every parent with a small child can reach;
The room itself should be spacious, bright, well decorated;
Restrooms must be located in close proximity to the rented premises.

Interior decoration of a game room

The interior of the children's playroom is designed in accordance with the preferences of little clients. We recommend using bright colors. We strongly advise against adding black or rich, dirty tones to the design of the playroom.
The game room must have at least two zones: for active games and a relaxation area. If you plan to host birthdays, parties and themed tea parties in the room, the room should have the appropriate equipment, or at least a place for it.
The room should be soft in the truest sense of the word. Literally everything here is made of printed material.

Game room and its equipment

Equipment for children must first and foremost be safe. You should purchase only certified toys that do not cause allergic reactions in children.

Equipment for children's playroom,rub.
Name	Quantity	Price for 1 piece.	total amount
Labyrinth
Inflatable trampolines




Board games, drawing sets
Lockers
Total

6. Organizational structure

For efficient work The room is enough for two employees who will work in shifts.

Employee responsibilities include:

look after the children;
ensure the safety of children;
keep the room clean;
monitor the operation of equipment;
communicate with children, teach them games and entertainment.

Employees who will look after children must be educated and decent. It is desirable that the nanny has a medical or pedagogical education. In addition, it is very important to find a common language with young visitors. Just listen to children and love to play with them, and they will return the favor. Children's playroom workers must have medical record and undergo regular medical examinations. Remember that the safety of children depends on the attentiveness of the employee, so it is important to carefully select employees.

Children's rooms have become a real boon for young parents who need to periodically spend time away from their kids, for example, shopping or attending various events. And if previously such rooms existed as an auxiliary part of the main business (shop, cafe or recreation center), now they have emerged as a separate segment and represent a rather interesting commercial idea. To implement it, it is not necessary to have large start-up capital and special knowledge. It cannot be called highly profitable, but it can bring stable income and has certain development prospects. In this article we will look at a children's playroom as a business and tell you what is required to organize it.

How to open a playroom for children

A children's playroom is a specially equipped place where children spend their leisure time under the supervision of an adult employee. The purpose of creating such enterprises is not to organize educational or educational process, therefore, there is no need to obtain licenses for these types of activities. the main task What needs to be resolved is the organization of a safe and interesting pastime for children during the period of their separation from their parents.

A children's playroom is a low-budget business and easy to organize. To run such a project, you will need:

premises (recommended area from 40 sq. m);
bright design;
equipment;
children's furniture;
creativity kits and stationery;
2-3 employees.

If your goal is to create an entertainment facility, then you can locate it in a densely populated residential area, where the sphere of children's entertainment is poorly represented. The format of such a playroom will be slightly different: you will need to take care of creating a waiting area for adults, conduct a full advertising campaign to attract clients, work on the range of services offered. You can organize various show programs, offer little visitors face painting (painting a picture on the face), conduct outdoor and role-playing games, etc.

What you need to pay special attention to

The business idea of opening a children's room will only bring profit if you manage to create a positive image for your enterprise. There is nothing else that people worry about more than safety, health and good mood your child. Therefore, to keep your customers happy, you need to develop a set of rules for visiting the game room.

Based on the experience of companies already operating and successfully developing in this direction, the main conditions for a child to be in a children’s room should be:

age from 1 to 10 years, while children under three years of age must be under the supervision of one of the parents;

parents filling out a questionnaire indicating basic information about the baby;

the child has no allergic or infectious diseases (children with obvious signs of a cold or viral diseases you should not be allowed to visit the room, since healthy babies may become infected, and you will be blamed for this);

compliance with safety requirements for the use of gaming equipment;

a ban on children using sharp, piercing objects in the playroom that can cause harm to health through negligence (for example, toys with metal parts, etc.);

compliance with basic sanitary standards - you must remove outer clothing and shoes at the entrance, do not bring food or drinks with you.

Important! When a child is left in a playroom, be sure to discuss with the accompanying adults or also indicate in the form who has the right to pick him up.

Preparation of premises and registration of business

In addition to the fact that the room for opening a children's room must have the specified square footage, it must be bright, warm and comfortable. When preparing a children's room for opening, it is recommended to be guided by SanPiN 2.4.1.2660-10, developed for preschool organizations. More precisely, the requirements that are provided for enterprises providing childcare and childcare services not related to education, and without organizing sleep and meals.

To get started, you will need to register your activity with tax service. To do this, read how to do it without errors. A suitable organizational and legal form is an individual entrepreneur. To obtain individual entrepreneur status, you need to prepare a number of documents (see), including an application for registration in the established form. This statement should include species codes economic activity which you will be doing. In our case, you can choose the following:

88.91 “Provision of day care services for children”;

93.29 “Other entertainment and entertainment activities.”

It is recommended to select the appropriate tax regime at the same time as registering. For such an enterprise, a simplified system (STS) or (UTII) is suitable. Possibility and conditions of use of this or that special regime need to check with your local tax authority, since such issues are regulated by territorial legislation. The next thing you need to do to open a children's room is to select and purchase equipment and play equipment.

When approaching the issue of equipping a room for children's leisure, it should be understood that the main principle when choosing certain structures, complexes and other items is safety. Therefore, it is recommended to purchase everything you need only from reliable manufacturers who can provide quality certificates for their products.

What equipment will you need for your children's room? In the following table we have presented the most popular items and approximate retail prices:

In addition to equipment, you will also need to purchase toys for children of various age categories: construction sets, cars, dolls, balls, etc.

The following furniture is required:

wardrobes and shoe shelves;

children's tables and chairs;

benches;

furniture for staff.

Important! Be sure to prepare a first aid kit for first aid medical care child in case of need.

The list is completed by stationery and children's creativity kits. In total, the purchase of equipment, furniture, toys and everything necessary will cost about 400,000 rubles.

Staff

In order to look after children, it is not necessary to have a pedagogical education, but having one will be a plus when selecting candidates for a vacancy. Try to hire responsible, active, friendly and pleasant people. The number of employees depends on the number of children the playroom will be designed for and on the work schedule.

Possible profit

To evaluate a children's room as a business, you should make an approximate profit forecast and calculate the payback period for the initial investment.

Size starting capital starts on average from 500,000 rubles. This amount includes the costs of registering a business, renting and preparing premises for work, purchasing equipment and advertising. Operating expenses will consist of rent, labor, taxes and utility payments.

As for income, the average cost of game room services is 200 rubles. for 1 hour (for one child). According to reviews of businessmen engaged in such activities, you can earn from 4,000 to 10,000 rubles per day. depending on the day of the week, the season of the year, and the number of simultaneous stays of children in the room.

If the average daily revenue is 4,000 rubles, then the enterprise will bring in about 120,000 rubles per month, of which net profit will account for approximately 45,000 rubles. In such conditions, the return on investment will be achieved in 10-12 months of work. It should be noted that the demand for children's room services is usually stable, but summer time(holiday season) there is still some decline.

Today it is considered profitable. By opening your own store selling goods in this category, you can make good money even in a crisis.

Efficiency can be increased by expanding activities, providing additional services(conducting photo sessions, organizing holidays, etc.), as well as advertising company. For example, in a great way promotion will be the Internet. Advertising on websites dedicated to children and motherhood, promotion in in social networks, distributing coupons via the Internet - all these measures usually lead to good results. As one of the investment options, we recommend that you consider, which will be discussed further.

Game room based on a franchise model

Franchising in the field of children's entertainment is represented quite widely; you can find an offer for every taste: from creative zones to robotics clubs. The children's playroom franchise is interesting because it involves the use of completely ready-made solutions:

the franchisor carries out branding of your enterprise and you begin to work under the auspices famous company;

you get the opportunity to purchase equipment and everything necessary materials on favorable terms under franchisor contracts;

the partner provides support in the design and decoration of the room, trains you in their work standards, etc.

The cost of such transactions will differ depending on which format of activity you prefer. Thus, the franchise of the children's playroom “Smeshariki” from the company “Marmelad Media” will cost 150,000 rubles. ( lump sum) at the start and 10,000-12,000 rubles. monthly (royalties). At the same time, the company puts forward certain conditions for cooperation: premises area from 200 sq. m. m, the amount of initial investment is from 1 million rubles. The stated payback period is 24 months.

Most often, such platforms are created during trading and entertainment centers. For parents who are forced to take their children to the mall, it is much more convenient to leave them somewhere than to drag them along to the shops.

There are advantages to playrooms for parents and children: the former will be able to calmly go shopping without worrying that the child will get lost or start acting up, and the latter will have fun in the company of their peers.

Where to begin?

Any business involving children involves a certain degree of responsibility. If in other areas of business, you are responsible only for equipment, or for fulfilling obligations under contracts, then here you also become responsible for the life and health of small clients. In this regard, many entrepreneurs have a question: how to open a gaming platform with the least responsibility? First of all, you need to provide your business with a solid documentary base. All Required documents and permits must be obtained before the business can operate.

What do you need?

A document confirming your registration as an individual entrepreneur.

Permission from the sanitary-epidemiological station.
Document on registration with the pension fund.
Permission from the fire inspectorate.
Cash register registration document.
Medical records for each employee.
Documents confirming the safety of equipment (toys) used when working with children.

Wet cleaning of the entire play area should be carried out every day. The same applies to everything that is in the room and with which children are in direct contact - toys, children's sports equipment, etc. All equipment must be High Quality, non-toxic, and the material from which the toys are made should not cause allergic reactions. You should also not use equipment that could injure or scratch children. Their life and health depend on this, for which you are responsible for the duration of their stay on your site. Children who appear unhealthy or have external signs any infectious diseases should not be allowed in order not to infect other visitors.

We draw up a business plan

Overall, profitability similar business quite high, however, a lot depends on the size of the room (that is, on how many people you can accommodate at the same time) and on the successful choice of location. If the playroom can accommodate up to 20 children at the same time (this is at least 30 square meters), then expect the business to pay back within 6 months.

If you take a larger room, for about 70 people, then the return on investment and income will be higher, however, the investment in such a site will naturally be greater. To equip such a place, you will need at least 30 thousand dollars. Plus, it will cost from $3,000 to renovate the premises, and from $800 to pay rent. The salary fund depends on the number of working employees, however, to serve a large number of children (50 and above) you will need at least 5 animators.

Choosing a place

The main factor that will determine the success or failure of your business is the favorable location of the children's room. The best choices are shopping centers and entertainment complexes. Information about what is in a given place playground, it is better to place it right at the entrance, and also indicate the route to it (or at least the floor).

In addition to shopping centers, cinemas, various play centers for adults (for example, bowling alleys), as well as places near recreation parks are also suitable for opening a children's entertainment facility. The main thing you need to pay attention to when choosing a location is dense flows of people.

We purchase equipment

It will be the most most expenses, and this should be taken into account when developing a business plan. Returning to the responsibility of an entrepreneur, we will once again emphasize that all toys, sports equipment and everything else with which you are going to entertain the children must be of high quality. You should not skimp on gaming equipment, as this is your reputation.

The following equipment can be purchased:

Children's labyrinth. They are usually made to order according to individual sizes. The minimum size of the labyrinth that manufacturers agree to make is usually about 15 square meters. Inflatable trampolines. This is one of the kids’ favorite pastimes, so you shouldn’t give up having a trampoline. For safety reasons, each trampoline must be surrounded by a special protective fence.
Inflatable dry pool. And such pools usually contain a large number of balls of different sizes or soft toys.
Board games, construction sets, drawing sets, plasticine modeling, etc.

Soft toys of different sizes and shapes.
Chairs, cabinets, tables.
For employees - cabinets for personal belongings, chairs or sofas.
We formalize internal view premises

It should be bright both inside and out. External walls are often made of thick glass, and this makes sense: children from afar see how fun and interesting it is inside, and they want to get back there as soon as possible. The interior should be bright, but not annoying. It will be great if characters from cartoons and games are depicted on the walls.

We are hiring staff

The number of employees who will spend time with children depends on the size of the room and how many people can be in it at the same time. For a small room, two or three employees will be enough. All of them must have first aid skills (anything can happen), be able to communicate with children in “children’s” language - that is, the child should be interested not only in toys, but also in the animators.

Ideally, animators should have a minimum medical and pedagogical education. The more professional your employees are, the more trust you will receive from parents. Institutions of this type usually work 12 hours a day, so employees will work in shifts, on a two-by-two schedule.

Setting the operating mode

Optimal hours are from 9:00 to 21:00. At the entrance it is necessary to post rules that parents must familiarize themselves with and be sure to follow them.

For example:

each child cannot stay in the playroom for more than four hours at a time;
when “handing over” a child, the parent must present a passport;
Children with any contagious diseases cannot be on the playground.
To increase parental loyalty, create a flexible pricing policy. On average, the cost of one hour for a child to stay indoors is between $1 and $3. However, if you give parents the opportunity to leave their child for, say, 30 minutes, and pay only for that time, they will be more favorable towards your enterprise. Give discounts to regular customers.

On weekends the price may be slightly higher. You can raise the price from 16:00 to 21:00, since it is during these hours that the maximum occupancy of the room with children is observed. You can also install the so-called “ happy hours", the price of which will be significantly lower than in regular time.

An ideal business for a young mother is opening a children's playroom. Often the thought of this matter comes to the minds of those who have a child (or even several children) in their arms, who have nowhere to take to have fun or nowhere to leave for an hour or two. Having analyzed the market, the lady with entrepreneurial savvy understands that this problem is relevant not only for her. Baby boom, which began thanks to state support in the form of issuing maternity capital for a second child, makes the children's entertainment niche very interesting from a business point of view.

The business plan below “How to open a children's playroom” will clearly show what a novice entrepreneur needs to pay attention to at the stage of preparing a business in order to carry out effective activities in the future.

It cannot be said that a children's room is highly profitable business. By doing this, an entrepreneur is unlikely to recoup the investment in a couple of months. However, this is a fairly stable enterprise, since demand for it drops only in the summer months, when the main flow of customers laze on the warm city beach or leave the city altogether.

Considering the summer outflow of clients, it is advisable to open a children's playroom in early autumn.

Market analysis and competitive assessment

In order to ensure that business investments are not lost forever, it is necessary to carefully study the current situation in the field of children's entertainment. So, it is important to find out:

You can find out whether there will be a demand for the room’s services by posting advertisements about its opening. If you receive calls or messages on social networks in response, it means the idea is relevant. If the ad does not generate interest, perhaps the market is oversaturated, the population of your city is too small, or there is low purchasing power of citizens who are not willing to pay for your services.

The analysis will help the entrepreneur assess the feasibility of entering this business. If it has shown that the children's playroom service will be in demand, you should proceed to the registration process.

How to open a playroom for children: registration

Any activity that generates profit, according to the law of our state, must be taxed. In order not to break the law, we should contact tax office for paperwork. For this business, it is preferable to register as a business, since, firstly, it is cheaper than, and secondly, an individual entrepreneur can receive some tax benefits.

A license is not required to provide general educational services, which greatly simplifies the task.

The visitor to the game room must receive from the operator cash receipt or strict reporting form. Most often they use forms that are ordered from any printing house.

There are no official requirements from licensing authorities yet, so we are doing everything possible to ensure that there are no complaints against the business during possible inspections:

the room must be ventilated;

disinfection should be carried out once a week;

children with visible symptoms of infectious or colds should not be allowed to visit;

A person without a criminal record and, preferably, with a pedagogical education should keep order and work with children: a teacher, nanny or educator kindergarten, graduates or senior students of pedagogical secondary schools, universities and colleges.

What do you need to open a children's playroom?

Deciding on the location

One of the most important factors in the organization of this business is its location, because the profitability of the business ultimately depends on how many children will visit the playroom.

When choosing a location for a children's room, entrepreneurs most often choose two placement options:

in a large shopping center. When choosing a shopping center, an entrepreneur bases his choice on the large flow of people. Parents can leave their child and go shopping in peace. The owners of shopping centers also understand this, so sometimes, having empty space, they make concessions in terms of rent: they significantly lower the rental rate or even provide space for accommodation for free. The option of paying rent with 10-20 percent of the profit is also being considered;

room opening in a residential area It is interesting because a large number of people in a densely populated microdistrict of a metropolis do not have enough time to overcome the long road, often with traffic jams, to shopping centers. Therefore, it is quite convenient for them to have a small children’s room near their home, kindergarten or school.

When choosing a room, you need to pay attention to some details:

If we're talking about about the shopping center, then the room should be located near the entrance, and not at the very end of the corridor, where not every parent with a small child can reach;

If we are located in a residential area, it is ideal to rent the first floor of the building. It’s great if you have access to a separate entrance, for example, from the end of the building;

the room itself must be spacious, bright, well-finished, the room must meet all the requirements of the fire department and Rospotrebnadzor;

toilet rooms must be located either in the rented premises or in close proximity to it;

The area of the room must be at least 30 square meters. meters.

The size of the room depends on how much you are willing to pay for rent and the expected number of children present at one time. If you plan that ten children can be in the room at the same time, then twenty square meters of space will be enough.

Decorating the interior of the game room

It’s no secret that children love everything bright and colorful, which is why the interior of a children’s playroom is designed in accordance with the preferences of little clients. We strongly advise against adding black or rich, dirty tones to the design of the playroom.

The games room must have at least two zones: for active games and a relaxation area. If you plan to host birthdays, parties and themed tea parties in the room, the room should have the appropriate equipment, or at least a place for it.

Game room and its equipment

When purchasing the necessary equipment for a game room, it is necessary to be guided by the direction of the business, which the entrepreneur should have already decided on by this time based on the data obtained during the market analysis.

If the bulk of future visitors will be between one and three years old, the room should be soft in the truest sense of the word. Literally everything here is made of printed material. These include houses, various construction sets with large details, and soft puzzles.

Older children will appreciate the area where they can draw and sculpt from plasticine. There can be tables and chairs, easels, cabinets with all the necessary materials.

The main cost is the purchase of children's multi-level labyrinths with many obstacles, slides, ladders, pears, ropes, etc. Bright slides, made of extra-strong carbon fiber, especially delight children, since they can slide down into a special dry pool with thousands of multi-colored balls. By the way, in the dry pool, in addition to pleasure, children also receive a full body massage.

Many people place small inflatable trampolines or sports nets in the children's room, since children of all ages love to jump.

In addition, attention should be paid to functional furniture: sofas, armchairs, hangers for outerwear, cabinets for books and materials, shelves for first shoes, a table for staff, etc.

It's no secret that the more varied the room's equipment, the more interesting it will be for children. Therefore, only your own imagination and available funds can limit here.

Recruitment

You need to start looking for personnel to work in the game room one and a half to two months before the expected opening. Hiring the wrong person to work sometimes leads to unpleasant consequences: mistreatment of children, lack of order in the room, damage to equipment, and even withholding proceeds from the owner. Therefore, it is important to approach this stage as responsibly as possible.

Of course, the ideal option is to work in the playroom yourself for two to three months. Then, having studied the entire process “from the inside,” it will be easier to find personnel and subsequently control them. The easiest way to find an employee is to post a hiring message on a job board.

In addition, for an employee to love children and be able to communicate with them, he must do the following: tasks:

ensure the safety of children while they are in the playroom,

conduct introductory mini-excursions, showing kids what is located and where,

monitor the proper operation of existing equipment,

maintain cleanliness and order in the room.

Financial part

So, we found out how to open a children's playroom from registration to equipment. What are the financial costs and expected profit?

To purchase everything necessary equipment you will need from 200 thousand rubles minimum to one and a half million maximum. Plus, to the initial expenses - registration as an individual entrepreneur - 5,000 rubles, minor cosmetic repairs of the premises - about 10,000 rubles.

In addition, there are constant expenses, such as:

rental of premises - from 10,000 to 100,000 rubles, depending on the chosen location;

salary for metropolis workers, taking into account that they will work in two shifts - 2 people * 15,000 rubles each = 30,000 rubles; wages in small locality– 7-8 thousand rubles.

The cost of a child visiting a children's playroom varies from 100 rubles per small town up to 200 rubles per hour in a large metropolis. If we consider that in a large shopping center, on average, 5 people per hour will visit the room, the revenue will be about 10,000 rubles for a 10-hour shift. In a small locality, the visitor statistics are less pleasant: the room is visited by 10-12 people a day, respectively, the daily revenue will be 1000-1200 rubles.

After making calculations, we find out that average profit in a city with a million population will be about 200 thousand rubles per month, and in a sparsely populated area - about eighteen thousand rubles.

So, as the business plan for a children's room shows, in order for it to be profitable, it is enough to correctly analyze the market, find a good place for location, purchase quality equipment, select personnel and conduct a good advertising campaign. Thanks to the above actions, the opened gaming room will have regular customers, bringing a stable profit to the business owner.

Bonus

If a business related to children is an area in which you want to devote your time and achieve success, pay attention to inexpensive franchises that allow you to purchase ready business, associated, for example, with the sale of unique toys.

Thus, it provides entrepreneurs with the opportunity to start a business selling unique modern dolls. They are created from environmentally friendly, high-quality materials. Handmade is distinguished by its uniqueness and aesthetic appeal. Products have high demand, therefore will bring high profits to entrepreneurs.

A franchise worth 59 thousand rubles offers profitable terms. Partners will receive own online store, step by step instructions, catalogs of dolls and dresses for them and much more. Cooperation will be as profitable as possible, since businessmen will require a minimum of effort for promotion.