"Bizon Pizza"
Two own points - in Dolgoprudny and Lobnya, Moscow region. Two franchises - in Zheleznodorozhny and Belgorod
Budget for opening the first outlet: 4,300,000 ₽
Business exists for a year and four months
Revenue per month: 1 500 000 ₽
Profit: 200 000 ₽
Employees: 10

1. Decide on a concept

Marcel follows the principles he learned at McDonald's - the principles of lean manufacturing. Its essence is this: concentration on one product from simple ingredients. This allows you to save on everything: equipment, employee training and supplies. The smaller the menu and the simpler the ingredients, the greater the savings.

Marseille went even further: he decided to open a point where only pizza is sold, which can only be ordered by courier. So he wanted to make lean not only production, but also sales. Less sales channels, more savings.

This decision made it possible to reduce opening costs: the first Bizon Pizza outlet was opened for 4,300,000 ₽.

All expenses:

• 2,000,000 ₽ - equipment: a new conveyor oven costs 1,000,000 ₽, we also bought a dough mixer and an industrial refrigerator 15 m2;
• 1,500,000 ₽ - renovation of the premises, taking into account new ventilation;
• 300,000 ₽ - the first purchase of products and packaging;
• 500 000 ₽ - marketing: leaflets, promoters.

2. Choose a city to start

Marcel and his partner Andrei Mamon are former top managers of a well-known pizzeria chain. They advise opening fast food in the regions - there is a huge competition in the capital, therefore, without experience and millions of marketing budgets, it is easy to burn out. The partners chose the city of Dolgoprudny. It is located in the Moscow region, from which you can deliver pizza to a part of Khimki and part of northern Moscow. Other pizzerias were also opened in small towns: Lobnya, Zheleznodorozhny, Belgorod.

Marseille recommends that aspiring entrepreneurs pay attention to the northern cities where oil and gas are produced. There are not such strong competitors, as in Moscow or St. Petersburg, and the population has money. A good city to open a new fast food - a millionaire in the regions.

3. Find a location

You can look for a room on Avito, but it's better to walk and look for rental signs. According to Marcel's experience, not all owners in the regions use the Internet, most work offline. To find premises for the first Bizon Pizza, Marseille moved to Dolgoprudny.

A good location is no guarantee of success: Marseille changed three premises for good reasons.

The first room was in the basement, but the sewerage broke through there and the contract had to be terminated. Do not rent basements - this may end in a flood.

Difficulties arose in the second room when we signed contracts with the owner. He did not answer questions and tried to sign the contract as soon as possible. This became an alarming signal - if the owner does not want to cooperate already at the stage of signing the contract, it can only get worse in the future. So I had to abandon the lease and look further.

The third room was on the second floor of an office building. There were enough parking spaces and the possibility of converting the office into a food premise. Marcel stopped at this option.

While looking, came across a lot of rooms in residential buildings. They are not suitable for public catering - there may be problems with residents and, most likely, there will not be enough capacity. A pizzeria needs 30-50 kW of electricity per hour, and in an ordinary house - up to 10 kW per hour.

4. Make repairs

Neutral equipment - all furniture in the kitchen: racks, shelves, sinks.

You can open a pizzeria only in the food room. This means that water, sewerage and ventilation are provided, there is an inflow of air from the street and an extractor hood is installed. When the premises for Bizon Pizza were being renovated, the electrics were completely replaced and sockets for equipment were added, and the ventilation was carried out from scratch. The walls and floor of the hot and cold shops were tiled. Put new technology so as not to let you down. Neutral equipment bought second-hand. Installed a fire alarm and fire extinguisher. At the end of the repair, Rospotrebnadzor and the fire service were notified of the opening of a new point.

5. Hire staff

Pizzeria staff can be found on Avito, rabota.ru and zarplata.ru. Marcel found the first employees for the new pizzeria in two weeks - two drivers and three all-round chefs. Now five drivers and five cooks work at the point, one of them is a senior manager.

Marseille's system suggests that generalist chefs do more than just cook. In addition, they clean and communicate with couriers. The senior cook also performs the work of a manager: he helps to control the rest of the employees. As a result, five people cope with everything.

6. Create a contact center

A contact center is an optional step for opening a pizzeria. Marcel created it to develop the network. Some large companies there is no contact center, and cooks take calls at the pizzeria. This can have a negative impact on the service: the employee prioritizes making pizza over communicating with the client, and may miss a call in a hurry. Such moments affect the profit of the business, therefore, telephone operators take calls at Bizon Pizza. Also, the phone number on 8800 is more trustworthy, this is important for a new company.

Marcel works with a ready-made contact center. It employs several employees by the hour. The following expenses are received monthly:

• 12,000 ₽ fee for the number and telephony (virtual PBX).
• 25,000 ₽ - salary of one employee. Marseille has two telephone operators serving all four Bizon Pizza outlets.

7. Launch the site

For a delivery-only business, a website is an important sales channel. It should be easy to use and help the staff. Marseille's website is integrated with the kitchen: the order automatically goes to the chefs. This reduces the time for cooking, and the customer receives pizza faster.

The development of the site "Bizon Pizza" was carried out by Marseille's partner Andrey Mamon. He specializes in the development of IT products, so the site was created without a budget. If you order a similar site from contractors, the easiest option starts from 100,000 ₽.

8. Find suppliers

Before looking for suppliers, take a look at your financial model and check how much you can afford to spend on consumables. This will set the upper bar for prices. When you understand the cost of pizza, look for a supplier with suitable prices. Suppliers can be found on the Internet. Take product samples from favorites and conclude an agreement with the one who tastes better.

9. Find clients

Offline marketing works effectively in the regions - hire aggressive promoters and print flyers. To find the first customers for the pizzeria, Marcel printed 100,000 flyers and hired five promoters. The design of flyers was changed several times to find the most effective one.

Of the two flyers, the beige one (on the right) works better - customers use it more often when ordering. Marseille suggests that red (left) is information-heavy, while beige is concise and clear.

In social networks, "Bizon Pizza" is represented only by Vkontakte. Followers respond well to mailing lists and promotional posts, Marcel says, but flyers work much better. In general, they spend about 150,000 rubles per month on marketing.

If you want to enter the fast food market, consider the experience of Marseille: you can go to the regions; run a small kitchen; to make a mono-product from simple ingredients; earn only on delivery. Read about the nuances of such a business in the following article: Marcel will tell you why working with a single product and one sales channel is not as easy as it seemed.

If you want to talk about the features of your business, write to: [email protected]

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The fast food market is growing even in a crisis, in this regard, the opening of a pizzeria is relevant even in the current market conditions.

Since the end of 2014, there has been a decrease in attendance at catering establishments. And before you open a pizzeria, you should carefully analyze the situation in this market. So what do the statistics say?

According to a study by the analytical agency NPD Group, in 2014 the number of visits to consumers decreased by 1%, and from January to April 2015 - restaurant market lost up to 7%. To make up for losses, institutions Catering increased use of promotional offers.

According to NPD Group calculations, in 2015, due to promotional traffic, a 3% increase in visits was expected, with fast food establishments accounting for 10% of the growth, while restaurants are predicted to be able to reduce the drop in visits by 3%, i.e. the decrease in attendance will occur not by 6%, but by 3% (Fig. 1).

Fast food chains (the NPD Group also includes pizzerias) showed a significant increase in visits in the first quarter of 2015 - 8%, which looks surprising against the background of the general situation in the restaurant business (Fig. 2).

According to the NPD Group, for the first 9 months of 2015, the number of visits to fast food establishments increased by 10%, and the number of pizza delivery orders also increased by 6%, compared to the same period a year earlier. At the same time, the analytical agency links the growth in pizza orders with “maturity” Russian market. Ordering pizza to the office or home has already become a habit of Russians.

The following graph will show more clearly which catering establishments were especially popular among Russians in 2015 (Fig. 3):

Based on the information above, it is obvious that the catering business is still as profitable as it was in pre-crisis times. And the format of pizzerias, as a representative of fast foods, is the most successful today. In order to start implementing our plan, let's figure out how to open a pizzeria from scratch - what steps you need to go through before you open the door of your establishment.

Preparing to open a pizzeria

First you need to develop a concept for your business, draw up a clear plan and sequence of actions.

Basic steps:

1. Choosing the format of the future institution.
2. Finding a room.
3. Bringing the premises in line with sanitary and epidemiological and fire safety requirements.
4. Purchase of equipment and hiring of personnel.
5. Notification to supervisory authorities.
6. Carrying out promotional activities.
7. Start of activity.

Now we will analyze in detail the key steps: the choice of format and the procedure for opening a pizzeria in the context of coordination with Rosptrebnadozor and other services.

Choice of venue format

Having decided to open a pizzeria, where to start is easy to guess - you need to decide on the scale of your business, i.e. with the format of the institution. The following formats are popular today:

The restaurant is the most capital-intensive project. For this format, there are additional requirements for the choice of premises - there must be enough space to place tables for visitors. And the kitchen will require a larger set of equipment, because. In addition to pizza, the restaurant should also offer other cold/hot dishes. There will also be a need to hire more employees who would be busy with cooking and serving visitors.

A pizza bar will require less investment, but still the requirements for the completeness of the equipment and the necessary capacity for the room remain.

A pizzeria at a food court in a shopping center is the most ideal option for those who want to save money on decorating the hall and purchasing bulky equipment, but at the same time make good money on a large number of orders. Such pizzerias in shopping centers should serve customers quickly and at reasonable prices. Therefore, the main emphasis should be placed on the purchase of equipment for the showcase, as well as for heating and cooling dishes.

Pizza delivery is the most economical option for organizing a business. The requirements for the premises here are based on compliance with sanitary standards, there is no need to spend money on the interior. In addition, there is no need to look for a room with reference to places with high traffic, and its area may be small. You can also save a lot on equipment by buying only what you need to make pizza and store frozen convenience foods and ingredients.

After you decide on the format, we produced everything economic calculations, decided on the premises, now the fun begins - bringing the premises in accordance with the requirements of Rospotrebnadzor and the fire service.

Important: Since December 2008, obtaining permission from Rosporebnadzor to open a public catering enterprise is not required, when opening, it is enough to submit a notification, while the premises must comply with all established requirement.

The main requirements of Rospotrebnadzor for a pizzeria

• Hot/cold water supply and sewerage should be connected to the premises, supply and exhaust ventilation should be equipped.
• The walls of the production room must be covered with tiles or painted with water-based paint at a height of at least 170 cm from the floor.
• If the premises are located in a residential building, then it will be necessary to comply with the requirements for permissible noise and vibration standards.
• Availability of ventilation to remove odors The basement is not suitable for a pizzeria.

Notification of Rospotrebnadzor and obtaining the conclusion of the fire service

Important: Activities cannot be started until a notification is sent to Rospotrebnadzor about the start of activities.

For catering establishments, which just include pizzerias, in accordance with sub. 3 p. 2 art. 8 of the Law "On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state supervision and municipal control" dated December 26, 2008 No. 294-FZ, a simplified procedure for notifying state bodies that control this area.

In accordance with clause 3 of the Government Decree “On the notification procedure for the commencement of certain types of entrepreneurial activity» dated July 16, 2009 No. 584, catering establishments should apply with a completed notice to the territorial body of Rospotrebnadzor. The notification is filled out on the form, which is approved in Appendix No. 2 of the above government decree.

A notification can be sent only after state registration and registration with the Federal Tax Service Inspectorate of a legal entity (or individual entrepreneur), but always before the start of activities (clause 5, article 8 of Law No. 294-FZ).

What information should be included in the notice?

The notification will need to indicate registration information about the legal entity (or individual entrepreneur), as well as indicate the address of the premises in which the activity will actually be carried out. It will also be necessary to confirm that the premises, equipment, transport and personnel correspond to the declared mandatory requirements for this type of activity.

Before sending a notification, you will need to conclude a number of agreements with third parties. For failure to provide a notice or for providing false information, the businessman will be liable under the Code of Administrative Offenses.

Package of contracts:

• for the removal of municipal solid waste and food waste for disposal (or disposal at a landfill);
• for disinfection / disinsection / deratization on an ongoing basis;
• for disinfection of ventilation systems and delivery vehicles;
• for dry cleaning and laundering of staff uniforms.

It is necessary that the medical staff have issued medical books (and that workers undergo regular medical examinations). All used equipment must have certificates / passports, and measuring instruments and measuring utensils must be verified.

The notification shall be completed in two identical copies and submitted to the regulator in person, by mail or via electronic communication channels.

By mail, the notification must be sent by registered mail and contain an inventory of the enclosure. Electronic document, signed digital signature can be transferred through the portal https://www.gosuslugi.ru/ or directly to email multifunctional center for the provision of public services.

The second copy of the notice, drawn up on paper, is given / sent to the applicant on the day of his registration.

Helpful service: You can search and check whether information about the sent notification was entered at the link http://notice.crc.ru/# .

If you plan to sell alcoholic beverages in a restaurant or a pizza bar, then in order to obtain a license, you will need to obtain a conclusion from the State Fire Service of the Ministry of Emergency Situations of Russia (Gospozhnadzor) on the fire-prevention condition of the pizzeria premises. For registration, you will need to provide, in addition to registration documents for a legal entity (IP) and a lease agreement for premises (or certificates of ownership), such documentation:

• an act of commissioning a fire alarm and a contract for its maintenance;
• the act of measuring the insulation resistance;
• technical documentation for the premises (explication);
• an order to appoint a person responsible for fire safety (this person must have a certificate confirming the development of the fire-technical minimum);
• fire escape plan.

After you have been brought into the premises in accordance with the requirements of the State Fire Supervision and Rospotrebnadzor, you will only have to find staff and carry out advertising company.

There is another option to start, this is to buy a ready-made business model (purchase a franchise), this will greatly simplify the procedures, but it will be somewhat more expensive than opening from scratch.

Franchising a pizzeria

by the most in a simple way immediately start exercising profitable business will open a pizzeria franchise. Then you don't need to spend extra money on advertising campaign, and the franchisor will be given the opportunity to undergo training.

In the market for pizza parlor franchises, there are several attractive offers to highlight. Let's get acquainted with them.

Pizza Time

Pizzeria format - 3 in 1 - pizzeria + takeaway + delivery

Franchise conditions:

• Lump sum- 299 thousand rubles;
• Royalty - 3% of the profit monthly;
• The volume of investments - 1.625 million rubles;
• Payback period - 9-14 months.

You will get more information about this franchise if you read the article “Pizza Time Franchise”.

Dodo Pizza

The business is presented in three formats: Family Pizzeria, City Pizzeria and Dodo Express.

The franchise of the pizzeria "Dodo-Pizza" includes the following conditions (Fig. 6):

• Lump sum - 413 thousand rubles. (in view of VAT);
• Royalties - 3.5% of revenue + VAT monthly in the first year and 5% + VAT - from the second year;
• Investment volume - 3 million rubles. (a pizzeria with a hall - from 5 million rubles);
• Profitability - 15-25%;
• Payback period - from 12 months.

Papa John's

• Lump-sum contribution - 35 thousand dollars (equivalent - 2.641 million rubles);
• Royalty - 7.5%;
• The right to an exclusive - 7 thousand dollars (equivalent to 528 thousand rubles);
• The volume of investments - 8-12 million rubles;
• Payback period - 2-3 years.

A business person, sooner or later, comes to the idea of ​​opening own business. Small business is not associated with the production of strategically important goods or services. Here, as experience shows, the organization of fast food outlets brings a good profit, even despite great competition. Opening your own pizzeria can be attributed to such a business. With a well-designed business plan, the payback of a pizza production enterprise can occur within a year.

Where to begin

Before opening a pizzeria, it is necessary to put in order the preliminary documentation:

• Business plan;
• Registration of an enterprise;
• Premises rental;
• Purchase of equipment;
• Recruitment;
• Drawing up a production plan;
• Development of a marketing strategy;

It should be noted that all businesses associated with food products are required to comply with certain requirements of sanitary, fire services, as well as the tax code.

What is a pizzeria business plan?

Regardless of the nature of the business being opened, the business plan has several points common to all enterprises:

• Studying business ideas;
• Analysis of the existing market;
• Business registration (type of activity and form of taxation);
• The format of the institution and the cost of renting the premises;
• List of equipment;
• Staff costs;
• Conducting an advertising campaign;
• Conclusion about the profitability of the enterprise.

Drawing up a detailed business plan will help to fully assess the risks and investments of the opened business.

What is a production plan and why is it needed

After drawing up a business plan and putting it into practice, the time comes for an equally important document - the production plan of the enterprise. This document describes the organization production activities. This also includes the basic menu and a list of necessary operations for cooking several types of pizza.

The production plan includes calculations for the purchase of products, the time of preparation of a certain amount of products. The duties of the staff and the organization of the work of the entire enterprise are also indicated here.

We can say that the production plan is the main working document, on the observance of which the profitability of the enterprise, compliance with the product range and the entire production process depend.

What documents are needed to open a pizzeria

To open a pizzeria, you need a whole package of permits:

• IP registration;
• Premises lease agreement;
• Permission from SES;
• Permission from Rospotrebnadzor to place a pizzeria in this room;
• Fire department permit.

For the tax inspectorate, depending on the form of taxation, it is also necessary to prepare and submit a whole portfolio of reporting documents on time. In addition, there is currently a law on online box office suitable under the law 54FZ.

More information can be found on the portal. tax service this region.

What are the pitfalls when opening

Underwater rocks available when starting any business. In the case of opening a pizzeria, the human factor is of great importance here. Rather professional and conscientious performance work responsibilities. Then you need to correctly calculate the purchase of fresh products for the filling. Otherwise, this perishable product may become unusable.

In the course of work, it will already be approximately known how many products are needed on average per work shift.

The wrong marketing strategy may also not bring new customers, but scare them away.

Separately there is a question with suppliers of products. At first, all the necessary products can simply be purchased in small quantities in supermarkets or on the market.

What equipment is needed to open

The pizzeria needs a lot production equipment. In addition to ovens and ovens, you also need:

• Tables for cutting raw products of various types;
• Dough production equipment;
• Tables for finished products.
• packing area;
• Refrigerators.

How much money do you need to open

If we talk about a mini-pizzeria, then the initial costs may need about $ 15,000. If you plan to open a full-fledged enterprise, then the costs can increase tenfold or more.

As a rule, novice businessmen take loans from banks to open a business.

In details this information should be obtained from professional auditors or other professionals.

We buy a ready-made pizzeria

To immediately get down to business, sometimes it is enough to purchase a ready-made pizzeria. In this case, the initial costs can be quite high, but still significantly lower than the purchase of new equipment and rental of premises.

The finished pizzeria already has a regular clientele and a promoted menu. But, as they say, a new broom sweeps in a new way. The organization of work, the distribution of responsibilities for the marketing line, work with suppliers will have to be started anew.

Pros and cons of a ready-made business

By purchasing ready business, along with it, its advantages and problems are acquired. The advantages are a fully formed production process and the presence of a certain customer base. The downsides may be the hidden debts of the enterprise, the need to recruit most of the new staff and re-roll the marketing line.

Pros and cons of a franchise

The pizza franchise itself is enough profitable idea like the idea of ​​any fast food business. The disadvantages include the inability to make a forecast for daily demand. This makes it necessary to purchase a large amount of fresh food in very small batches. There is also a lot of competition, so it is necessary to organize work in several areas - a fast food hall, a take-out pizza delivery window and pizza delivery on orders.

Popular franchises:

• "Dodo Pizza"
• "Papa Johns"
• "Domino's"
• "Pizza Pomodoro"

The amount of profit and the success of the pizzeria depends on the manager's ability to organize the production process and services. It is the service that can influence the influx of visitors.

Popular questions

Small pizzeria or big?

Depending on the availability of potential buyers, the volume of pizza produced can be calculated. In most cases, it is better to open a mini-pizzeria and then develop it by renting fast food outlets and expanding the delivery area.

What is the profitability of a pizzeria?

The return on investment in a pizzeria, with a successful organization of the business, can be about a year. Of great importance is a properly drawn up business plan, which already includes the percentage of expected profitability, taking into account all expenses and taxes.

Should I start shipping right away?

It’s not worth it, it’s better to first focus on establishing basic production processes. Delivery brings profit to an already promoted enterprise, since this is not the main source of income for a pizzeria, but a type of service provided.

* Calculations use average data for Russia

Starting investments:

Revenue:

125 000 ₽ - 705 000 ₽

Net profit:

50 000 ₽ - 300 000 ₽

Payback period:

Pizza is a "money" dish with worldwide popularity and a huge markup. Every minute in Russia, 400 slices of pizza are eaten. Find out what you need to start your business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute in Russia alone, 400 slices of pizza are eaten. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It is no secret that the catering business is one of the most popular today. The rhythm of life, the time limit - all this explains the reluctance of people to cook at home. It is much easier to go to a restaurant or order a pizza at home.

The catering market is growing by 25% annually. This figure scares aspiring entrepreneurs who want to try their hand at the restaurant business. However, fear is not always justified. For example, there are no clear leaders among pizzeria cafes, and therefore we can assume that the entrance to the pizzeria is open for new players.

Even if you live in a small town, there are probably pizzerias in it - and they are local "monopolists". That is, a small network is opened, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands get bored and may lose quality, so a new pizzeria, with proper marketing and quality products, has every chance of being promoted.

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How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in which form to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own business with pizza even with a budget of 100 thousand rubles. Let's take a closer look at the various options so that you can choose the one that suits you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar's menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and eat hearty, but inexpensive food. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. In such a van, you can sell whole pizzas, as well as slices. The main advantage is that you can change the place of deployment and be present at the most cash places. At least 700 thousand rubles will have to be invested in such a format. The bulk of the expenses are for the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Bite off” a piece of the square in a shopping center is an effective publicity stunt in itself. There are always a lot of potential customers in shopping centers. The main rule of trade here is: fast, tasty and inexpensive, otherwise the client will go to competitors. It is the high competition that is the main disadvantage of this format. To open a pizzeria in this format, you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza-shop). This format can be placed in a large hypermarket or shopping center. A popular direction that is developing by leaps and bounds. The pizza shop is a small space, consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of customers. This is a more budgetary format of a pizzeria, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. For work, a minimum of equipment, personnel and production space is required. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, the cost of print advertising, and more recently it is desirable to be friends with mobile applications and services. You will have to spend an impressive amount on cars for delivery. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

This format was invented by the Italians when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like a regular fast food. Europe took this idea with a bang. Why not try to implement this idea in Russia? For this, a small kiosk in crowded places or an “island” in the shopping center is suitable. You will have to invest 300-400 thousand rubles.




Pizza Machine. This is a novelty for the Russian market, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigeration compartment, then it is sent to the department, where it is freed from the film, and then into the oven. More advanced pizza machines cook the dish longer, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed already during the cooking process. The advantage for the buyer is that he does not have to wait for delivery or call in a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a pizza vending business, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only pizza varieties, but also other items. Opening a pizzeria is easier than a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. It is enough to have original pizza recipes, quality ingredients and a small kitchen in stock. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option according to your budget. For example, you can start your business as a pizza shop, gain experience and gradually expand. In more detail, we will consider how to open a cafe-pizzeria. In many ways, this guide is for any entrepreneur who is planning a pizza making business.

Why you should open a pizzeria

BENEFITS

LIMITATIONS

high business profitability (up to 60%); quick payback investments; no need for a large staff; narrow niche; high demand for pizza, which provides consistently high profits; a relatively small amount of investment for the industry; promising fast food format; simple production technology; opening a mono-product restaurant is more profitable than a restaurant with a full menu, also due to the low number of product write-offs

high level of competition in the market; expensive rent of retail space; the need to obtain permits to open a catering establishment

What you need to open a pizzeria

Explore the Market. The catering industry is quite saturated, and competition among pizzerias is high. Therefore, before planning to open your own institution, conduct a study of the competitive environment. Identify the main market players, study their location in order to find the right place for you, evaluate the demand for pizza in your area. Also visit the establishments of your potential competitors to explore the situation "from the inside", see how the business of others works, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the institution. It's no secret that the design and concept of an establishment is just as important as the food in it. At this stage, it is supposed to draw up a work plan, determine the format and corporate identity establishments, development of technological, engineering and design projects. By this time, the entrepreneur should have an understanding of how the project will work and how it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from many others. Why should a visitor come to you? The answer to this question will describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together with a company and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their pizza. If fantasy fails, look at what is happening in foreign markets. Draw ideas, combine them - and you will definitely find that magic formula that will make your institution "one and only". Remember that just one concept will not get you far. Therefore, you should pay special attention to the quality of service, the speed of serving pizza and its taste, so that the visitor wants to come back to you.

Write a business plan. This is the most important stage of the project implementation. To avoid unnecessary expenses and problems at the start, carefully consider the project. What will be on the menu? How much money will you have to spend? What equipment should be purchased? How many employees will you need to hire? How to promote your institution in the market? How much can you earn at a pizzeria? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have in revenue, traffic, rent and production costs. When you have these numbers in hand, you will be able to make better decisions when it comes to choosing premises, product suppliers, hiring staff, and so on.

How to register a pizzeria

The initial stage of opening a pizzeria is registering a business with government agencies and obtaining permits for a catering establishment. To conduct commercial activities, it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 Restaurant activities and food delivery services

56.10.1 "Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants."

How to choose a room for a pizzeria and apply for permits

How to avoid problems with government agencies when opening a pizzeria? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing with the necessary SES requirements;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

contracts with SES and fire service;

the conclusion of the tax inspectorate on the registration of cash registers;

an agreement with the energy saving service and the sewerage service;

garbage collection agreement

agreement with the tenant and contracts with employees;

assortment list, approved in SEN;

a license to sell alcohol, if it is supposed to be in the establishment;

contracts for deratization, disinfestation and disinfection;

the list of sold and manufactured products agreed with Rospotrebnadzor;

contract for the provision of car disinfection services (required if a delivery service is expected).

Having collected this impressive list of documents, you can be calm that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and endure additional expenses. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding the right area for a pizzeria can be time-consuming, so it's best to take care of it in advance.

Basic requirements for the premises of a pizzeria:

area around 100 sq. m.;

availability of parking;

availability of artificial and natural ventilation;

the presence of sewerage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of a pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to consider logistics and choose a location so that pizza can be delivered to any part of the city in about the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of total area premises, and the remaining 60% is occupied by the customer service room. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to other public places matter. On average, renting a room for a pizzeria will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately for six months - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Any repair means a certain duration of the preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at the modern interior of fashion establishments, you can see a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back. This is because, in fact, none of the tenants can be sure that he will stay in this room for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in the basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a pizzeria. The quality of a kitchen's equipment and tools will determine its production capacity, workflow, and even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance the various commercial offers and experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in the kitchen of a pizzeria:

pizza ovens;

dough divider, flour sifter and dough mixer for dough preparation;

refrigerators, freezers and vacuum sealers for food storage. suitable model refrigeration equipment choose depending on the layout of the kitchen and the volume of stored products. A functional device will be a special pizza table that keeps all the ingredients cool until they are needed;

a vegetable cutter will help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

a device for cutting french fries if you plan to expand the menu;

deep fryer for cooking french fries and other dishes;

oven;

Dishwasher to automate the process and disinfect dishes;

beverage preparation equipment: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, coasters, containers, etc.).

List necessary equipment determined by the chosen format of the pizzeria. For example, a delivery service will only need ovens, a sink, and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), cash register and a cashless payment terminal, as well as decor items. According to rough estimates, the cost of equipping a pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, if the menu has at least 12 types of pizza, which should include the most popular items: Peperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some original, delicious food combinations. But don't get hung up on one pizza. Diversify the menu with salads, french fries, hot and cold appetizers. Seasonal offers will apply.

Ready-made ideas for your business

Periodically, it is recommended to add new dishes to the menu or make special offers - this will allow you to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the "choose it yourself" service. Let the customer choose the ingredients themselves. Expand your range by baking more than just Italian pizza thin dough(with a tortilla up to 0.5 cm), but American air pizza (with a 2 cm tortilla made from lush yeast dough with the addition of eggs and milk).

How to organize the supply of a pizzeria

Before opening a pizzeria, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It should be noted that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.

The main categories of pizzeria suppliers:

suppliers of chicken eggs for dough;

fresh meat suppliers and sausage products;

the supplier fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/beverage vendors.

For certain categories of supplies that provide the main menu, it is recommended to conclude exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When buying a batch of products for the first time, break the order into small batches to order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Ready-made ideas for your business

Subsequently, it is recommended to make frequent purchases of products for the pizzeria, but in small batches - this increases the cost of delivery, but minimizes the risk of food spoilage and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to conclude contracts with domestic suppliers of raw materials for pizza. This is especially true for a small pizzeria, otherwise the check amount will be too large.

How to calculate the cost of pizza

Calculation of the cost of dishes occurs on the basis of technological maps. Technological maps reflect the recipe of each dish, indicate the consumption of each ingredient. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "average" pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to bring in a good income, the cost of pizza and its price must be in a ratio of at least 1:5. At the same time, it is important to take into account the "price-quality" ratio, it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the pizzeria works for a wide range of consumers.

One of important points when opening a pizzeria, it is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the institution, its logo and corporate identity, as well as the organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative advertising videos about a pizzeria in a cinema; promotion in the network; sponsorship participation in mass cultural projects; installation billboards and signage; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions etc.

Ready-made ideas for your business

In this case, advertising of a pizzeria in social networks youth oriented. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a pizzeria needs to acquire a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches).

plan a promotion for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy during the first months of operation of the pizzeria. On average, the initial cost of advertising will be 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people.

But the best advertisement for any catering establishment and pizzeria in particular, there is no doubt a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will accelerate the process of recoupment of funds invested in opening a pizzeria and ensure required level sales.

How to hire a pizzeria staff

The solution to this issue depends on what type of institution you open. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment is likely to operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is he who creates a unique brand of your pizza, for which customers will come. For a small pizzeria, you can look for a pizzaiolo among those who graduated from a specialized school and took courses in the basics of cooking Italian cuisine. When selecting staff, also make sure that all employees have valid medical books.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in pizzerias - it is easier for them to withstand the fast pace of work.

How to plan the income of a pizzeria

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you, they are purely informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to earn a lot on pizza - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, start its active promotion, realizing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes even more.

To calculate the net profit of a pizzeria, you must also plan the amount of fixed costs, which include public utilities, employee salaries, taxes, food purchases, and losses from product write-offs. Practice shows that it is possible to recoup the invested funds in a year. And this is a great indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here is an approximate calculation of the revenue of a pizzeria:

The cost of pizza - 130 rubles

The average price of a pizza is 600 rubles

Number of sales per month: 1500 pieces

Monthly revenue \u003d (600-130) × 1500 \u003d 705,000 (rubles).

After subtracting the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then you can recoup the initial investment of 1.2 million within six months.

How much money do you need to open a pizzeria

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an institution.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a pizzeria

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully analyze outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

competitor reaction. Because the catering market, and in particular the pizzerias, is quite saturated and highly competitive, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, conduct constant monitoring of the market, have customer loyalty programs, competitive advantage and unique offers

Refusal to lease premises or increase in the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

problems with personnel - low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. A bonus system should also be provided for;

equipment breakdown and production downtime. To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;

food spoilage due to low demand, storage equipment failure, improper storage, planning errors. For restaurant business this risk is a high degree probabilities. Surplus products can arise for two reasons: firstly, due to low level sales and unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the institution's reputation among target audience in case of errors in management or a decrease in the quality of services. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from the customers of the establishment and taking corrective actions.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will perfectly fit into the frantic rhythm of a large city and will become a successful project in small town, whose residents are not yet fed up with catering offers, and the level of competition and the demands of visitors are lower there. But success can also be achieved in conditions high competition. The main thing is to offer a quality product, to promote original idea and have good service. In conclusion, we share a few useful tips, which will help the entrepreneur in opening his own pizzeria:

Be sure to register the cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products sold.

Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

A pizzeria is a type of establishment that has long settled on the market. The appearance of another pizzeria will not surprise anyone. But in your power to come up with a unique service. It can be an original serving, the ability to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become profitable, promising business. And one successful project- become the basis for a whole network of institutions.

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Opening your own pizzeria from scratch is not easy. You have a long way to go from creating a business concept to acquiring equipment and hiring staff. Use this material to open a pizzeria as a business according to all the rules.

How to open a pizzeria from scratch: choose a format

The first thing to do is to decide on the format of the institution. There are two main options: cafe-pizzeria or food court. They differ in location and size of the room. The cafe is located on the first floor of the building, the food court is located on the territory of the restaurant area in the shopping center. The choice of format depends on the financial capabilities of the entrepreneur and his goals. When opening a pizzeria network, formats can be combined.

How to open a pizzeria: where to start

The business must be registered with the Tax Office. To start your own pizzeria, it is enough to register the business as an individual entrepreneur. After registration, you will need to choose a taxation system. The most profitable option is a single tax ENTI. However, keep in mind that, unlike the simplified taxation system, according to UTII, the company should have no more than 100 people in its staff.

When registering an LLC, choose "simplified". So you will pay 15% of the profits instead of 20%, as with the main tax system. When registering, be sure to indicate which type of taxation you want to use. Otherwise, you will be automatically transferred to OSNO.

Opening a pizzeria from scratch: paperwork

We understand what is required by law to open a pizzeria. The main document issues Rospotrebnadzor- This is a permit to open an institution in a certain area. To obtain it, employees of Rospotrebnadzor analyze the documents submitted by the entrepreneur, go to the facility and evaluate it.

If the pizzeria meets the requirements for the premises that apply to public catering, Rospotrebnadzor specialists issue sanitary and epidemiological conclusion.

After that, you need to prepare a package of documents, which includes:

• Production control program.
• Contracts for the regular provision of services for disinfestation and processing. premises, ventilation systems and air conditioners, as well as a car (if delivery is made).
• The list of manufactured and sold products, agreed with Rospotrebnadzor.
• Contract with a company for the removal and disposal of organic waste.
• Contract with a laundromat for laundering employees' uniforms.

Pizzeria from scratch: equipment and inventory

Consider how to open a pizzeria and what equipment you need to install, regardless of the format of the establishment. The minimum list of mandatory equipment for the kitchen:

• Pizza oven. There are 3 types of ovens: deck ovens, professional pizza ovens and conveyor ovens. In Italy, real pizza is cooked in a wood-fired oven, reminiscent of a Russian stone oven. In Russia the best option will become conveyor oven. Quality equipment for baking pizza made in the USA. Today, its analogues in Russia and Europe practically do not exist. American ovens are expensive, but they are a smart investment that will pay off with the right marketing.
• Mixer.
• Dough sheeter.
• Refrigerators. Their number depends on the assortment of the pizzeria. It should be taken into account that it is required to store vegetables, meat and fish according to sanitary standards separately.
• Freezer.
• Scales.
• Hood.

Choose a container for storing products made of plastic. The best material for work utensils is stainless steel, but it is too expensive.

What kind of staff do you need to hire to open a mini-pizzeria from scratch?

Minimum staff for a small pizzeria, it includes: a technologist, two cooks and two cook assistants (they work in shifts), two or three waiters, two cashiers, an administrator, a cleaner and a loader. Accounting can be outsourced.

How to make a menu for a pizzeria?

Sample menu should include at least 5 pizza options: cheese, pepperoni, signature from the chef, meat, seafood and others. An interesting option that guests will love is a pizza constructor with ingredients to choose from.

The rest of the standard menu items are:

• 5 types of salads
• 4 options for hot dishes
• 3 types of desserts

To prepare each dish, you will need routing compiled by the chef.

Features of the purchase of raw materials

Insofar as imported products is constantly growing in price, most entrepreneurs draw up contracts with suppliers of Russian goods. Only large restaurants can afford to cooperate with companies selling foreign products. Many pizzeria owners work on a mixed scheme., acquiring most products from domestic suppliers and purchasing certain types of imported goods.

If you are planning to open a mini-pizzeria from scratch, choose the first or second option. Buying exclusively foreign goods will be unprofitable.

The basis for pizza - watercress - can be ordered at a bakery or made independently. Keep in mind that watercress dough is made by hand and only then mixed in special machines. When the dough is ready, it is shaped and placed in a proofer. After that, use for pizza or freeze.

An operating cafe as an alternative to opening a pizzeria from scratch

We have reviewed the basic steps you will take when starting a pizzeria from scratch. Having made preliminary calculations, you will understand what expenses will be required to start and develop a business. Alternative to opening own project— purchase of an already operating pizzeria. This is a profitable investment that allows you to purchase high-value assets (such as equipment) at below market prices. A high traffic area and regular visitors are another significant advantage