The "Informing" service is a ready-made solution for the influx of customers. Informing Informing customers by phone

Timely communication with potential customers and customers is one of the most important conditions for the commercial success of any company. It should be understood that the notification of ongoing promotions, assortment updates and current interesting offers should be quick and at the same time effective.

It can be done in two ways:

AT automatic mode by phone. When using this technique, after dialing, the client will be able to listen to the recorded message.

With the involvement of call center operators, that is, outgoing calls. In this case, the specialist not only informs important information but also answers customer questions. He can also suggest ways to solve the problem or clarify information of interest (for example, about the client’s desire to participate in the action).

As practice shows, a good choice is outgoing calls. This type marketing activities is complex, as it requires careful preliminary preparation for the conversation, because its main goal is to attract the attention of customers and encourage them to make a purchase or use the service. During a telephone conversation, the task of the operator is not only to provide data on offers, but also to promote products in an unobtrusive way. Thus, the specialist needs to establish feedback with a client.

Making outgoing phone calls makes it possible to collect valuable information for the customer (that is, the organization). The use of a carefully and thoroughly thought-out scenario of communication with a potential consumer makes it possible to determine his preferences and interest in specific services and goods.

Using the technique of outgoing phone calls allows you to determine the target group, that is, the base of potential customers. At the same time, in the future it can be disbanded into several groups, for example, depending on:

• from the geographical location;
• age of potential customers;
• areas of activity.

When notifying by outgoing phone calls, the modern technologies. With their help, it is possible not only to record, but also to systematize the information received.

As practice shows, this method of informing makes it possible to increase the loyalty of consumers to your company, as well as retain old customers and gain new ones. Timely notification of upcoming changes ensures a high level of service. Moreover, in some cases, outgoing phone notification provides an opportunity to reduce the growth of incoming calls from customers, which will facilitate the work of managers.

More information

The company's customer focus is the key high demand buyers for goods and services, their loyalty, which means successful development your business.

Informing customers is one of the important aspects of interaction with potential buyers, which involves maintaining contact, as well as timely delivery of information about company news, promotions and special offers, expanding the range of services and the range of goods.

The development and strengthening of the client base should be carried out comprehensively, taking into account the interests of the company and potential buyers.

Prices for customer information services

Completed projects

informing car owners about favorable conditions for maintenance at official dealerships

Supermarket online

informing customers about the status of order processing

Reminder to the applicant about the date and time of the interview

SMS informing

One of the most efficient and technical simple ways to notify the client about the news and promotions of the company is to send an SMS message. This method of interaction with customers received in last years especially widespread, due to its availability, low cost, unobtrusiveness.

SMS alerts are used not only for commercial purposes, but also as a way to inform bank customers when they receive public services in various organizations.

The advantages of this method include:

Instant delivery of any number of text messages to recipients

Unobtrusive: the client will read the message when it is convenient for him

Possibility to send long messages by automatic splicing

Availability of contacts of any mobile operator

Large coverage area for customers from Russia and CIS countries

High message delivery rate

The ability to maintain statistics of mailings by SMS messages

Easy to set up and send messages

Confidentiality and protection of client contact data

Due to the versatility of the method of informing customers through SMS messages, it can be used by a variety of commercial and non-profit organizations: internet service providers, financial institutions, entertainment centers, restaurants and cafes, insurance companies, etc.

Competent composition of text messages, their timely sending (taking into account time zones) allow you to inform your customers about news and promotions of the company as delicately as possible, congratulate and invite potential buyers to any events and seminars.

Informing by phone

In the age of ubiquitous telephones, almost every potential client of your company is in touch around the clock, which opens up wide prospects for interaction with him through calls.

Personal calls are a convenient way to inform a potential buyer about special offers, promotions and company news, as well as quickly find out the needs of potential customers and answer all questions that arise during the dialogue.

When making a call, the company manager personally addresses the client, which helps to create a sense of importance for the client and increase his loyalty to your organization.

The benefits of informing by phone include:

The ability to reach a large audience in a short time

Client base update

Personal approach to the client, the ability to use various conversation scenarios, depending on the subscriber's reaction

Communication in the form of a dialogue, the possibility of clarifying points that are incomprehensible to the client

Making calls at any time of the day to subscribers from different time zones

Collection of statistical information on the client base

The ability to use calls for multi-purpose informing customers about promotions, news, offers, for invitations to telemarketing events and congratulations

Evaluation of the psycho-emotional state of the subscriber and his loyalty to the company.

The friendly attitude and correct speech of the operator, pre-prepared text make it possible to make a favorable impression on potential customers, improve their attitude towards the company and its product, increase interest in news and offers. Using the phone to inform customers can significantly reduce the operator's workload on incoming calls.

Email distribution services

An electronic mailbox is another effective means of communication between company representatives and potential customers. A properly prepared newsletter can significantly increase consumer interest in products and services, as well as increase customer loyalty.

E-mail distribution is used to inform customers about the progress of the order, as well as about profitable offers, promotions, for invitations to seminars and trainings. This method allows you to increase the attendance of the company's Internet portal, due to the active links to catalogs, articles, news used in the body of the letter.

To increase the attractiveness of e-mail messages, the following techniques are used:

The numbers in the headings and statistics are information conducive to trust, because the author of the letter shares research and official facts

Letter from the leader. A personal message from the director of the company emphasizes the importance of each client

Short and clear titles that reflect the essence of the offer are highly likely to be read and considered by the recipient

Decorative design in corporate identity increase brand awareness

Buttons with inscriptions in the body of the letter introduce an element of play and interactivity, allowing the client to take a step towards your company

Image captions, alternating images and text will keep your emails from getting into the spam folder

Instagram-style emails are attractive and allow you to sharpen the user's attention, thanks to a recognizable interface.

Automatic informing

This method of communication with customers can involve both telephone connection, as well as SMS messages, as well as e-mail newsletters.

The purpose of automatic informing is to notify potential consumers about the start of the promotion and special offers, to invite them on the body marketing events, congratulate on the holidays. This approach to customer interaction has a lot of advantages, thanks to the ability to set parameters and adjust the time of the reminder call or email.

A correctly composed message guarantees its listening/reading to the end, and also increases customer loyalty if the offer brings them obvious benefits.

Ways of automatic informing are

Automatic incoming calls. They involve sending voice messages containing an attractive offer for the client or congratulations on the holiday. In addition to telemarketing applications, automated calls are used to run services technical support, conducting surveys with interactive participation of the client, compiling ratings, etc.

SMS messages can also be sent automatically, during the period of any promotions, to inform customers about new arrivals, holiday discounts and sales. Attractive content of the sent text forms a positive attitude towards the company among the consumer, promotes the establishment of trusting relationships, since the SMS message has a personal focus.

Restoring contacts

Keeping in touch with the client, constantly updating contacts virtually eliminates the likelihood that your customers will go to competitors. Restoring contacts involves a professional analysis of the client base and calling customers with low activity in order to regain lost interest in the company's activities.

A competent approach to restoring contacts involves developing an offer, informing customers about company news, finding out the reasons for the decline in activity, on the basis of which it becomes possible to determine the needs of potential buyers.

invitations

Client events are effective method increasing interest in the company's activities, which involves personal contact between managers and potential buyers.

An excellent marketing ploy can be a seminar, training, exhibition or master class using the company's products. In order for your customers to attend a scheduled event, they need to be given invitations, which can be in the form of postcards, text messages, or calls/personal messages.

A professional approach to sending invitations guarantees a high turnout of visitors to your event.

Alert

To increase the interest of customers in the activities of the company, special promotions and seasonal offers can be attracted to participate in which you can use notifications. This type of informing customers involves the use of various methods of communication, ranging from mass mailings text messages to personal and automated calls.

It is important that the information provided is up-to-date and leaves the potential client time to think. Therefore, if the promotion is limited in time, then informing customers should be done in advance.

Congratulations

Personal attention to each client contributes to a significant increase in his loyalty to the company, which is why it is so important to congratulate customers on the holidays. This can be done with the personal participation of the manager - so he can not only emphasize the importance of the client, but also unobtrusively convey information about the company's news, make personal offer(promotions and discounts on birthdays, holidays).

Congratulations are also an opportunity to maintain contact with customers, update the database, and draw attention to the company's activities.

our clients

You may also be interested in:

Incoming communication

Outgoing communication

Business Solutions

The level of popularity of a bank is determined by the number of customers who use its services. . Therefore, marketers are trying to develop products of wide application that could be used in all branches and departments of the institution. For more details on how bank clients are attracted in Russia, read later in this article.

Definition

A bank client is any person who applied to an institution for credit, deposit or currency transactions. It can be a person, a business or another lending institution. A bank's profit depends on how many clients it has, what services it uses and how often it uses it.

active position

MLM-scheme works best of all: "bring a friend - get a discount." A regular customer of the bank, who has already used the products of the institution, knows all their pros and cons, can recommend it to their friends and acquaintances. By analyzing information from the media, you can identify companies that need comprehensive service. By participating in exhibitions and symposia, you can also attract new customers. This also includes direct mailing of letters with a proposal for cooperation.

Field Service

This approach is used by Western European banks. It is enough for a person to leave a request to connect the service (registration of an account, a loan, etc.) through the website or by calling the call center, and a sales specialist will come to him.

Information update

The ideal client of the bank is a busy person who does not have much free time. Therefore, providing current news, information about services, technologies should occur in parallel with the distribution of promotions.

Quantity or quality

Retaining a regular customer is easier than attracting a new one. Therefore, banks offer gifts, discounts and bonuses as part of loyalty programs. A third of such projects were created to attract new customers, and the same number - to retain old ones. Approximately 20% of programs are designed to counter the efforts of competitors. The development of such projects requires a lot of effort and investment. But they are almost always profitable, and the costs are proportional to the turnover of work. A regular customer of the bank who has received a bonus or discount is more likely to extend the term of the contract and service. Moreover, he will tell his relatives about the gift. Another thing is that in statistical reporting the number of consumers of services has great importance. Therefore, the bank's customer base should systematically increase.

Profitable destinations

Fixed discounts allow the bank to increase net income by 20-30%. Bonuses and gifts bring only 3-5% additional income. A bank client will always receive a benefit, but not necessarily the one he expected. It has nothing to do with cheating. It's just that people often do not understand the conditions for granting benefits.

Recently, another tool for attracting customers has appeared - participation in social networks. By creating a page on VKontakte and Odnoklassniki, the institution first of all tries to inform about interesting products. This is what 80% of Russian banks have already done. Another thing is that visitors to social networks do not think so. According to research, 40% of respondents do not add banks to their "friends" at all. Another 15% have a negative attitude towards this marketing move. Only 10% of subscribers are satisfied with communication. Half of them are potential clients of the bank.

Co-branded cards

This is a kind of loyalty program in which the bank and its partner are involved. Its essence lies in the fact that a person draws up a card in a financial institution, puts money on the balance sheet, and then pays with it in certain stores and receives points for this. Accumulated bonuses are exchanged for discounts. Promsvyazbank customers buy a ticket for a Transaero plane of a higher class of service for them. By opening a deposit in Home Credit, a person receives bonuses on the Perekrestok card. But the easiest way to accumulate bonuses under the Sberbank Thank You program: so many partners not yet one institution.Joint accounts of bank customers allow the financial institution to make a profit, and users - services at discounts.But the latter makes sense to participate in the loyalty program if the purchase of the product itself has already been a resolved issue for them.

Example

As part of the Aeroflot Bonus programs, Alfa-Bank customers can apply for a co-branded card, accumulate miles on it, and then exchange them for free flights. Conversion: 30 rubles = 1 point. The minimum exchange threshold is 15 thousand miles - a flight within Russia. Ticket price - 8 thousand rubles. The result is:

15,000 points * 30 rubles / bonus = 450 thousand rubles.

The real benefit of the financial institution

The previously considered schemes for attracting customers have one significant drawback - they do not allow separating risky customers from reliable ones. Collecting detailed information about a person requires additional investment and may scare off a potential consumer of services. From this point of view, joint loyalty programs can reduce the level of risk and protect the rights of bank customers.

Regular credit is better

The average bank client spends 270 thousand rubles annually. At the same time, he participates in preferential lending programs, so every month he deposits equal amounts into the account to pay off debts. Another 60% of the funds are withdrawn in cash (from debit all 90%). Total:

270 * 0.6 \u003d 162 thousand rubles.

162 * 0.045 = 7.29 thousand rubles (the average commission for withdrawing funds from a credit card is 4-5%).

7.29 / 270 = 2.7% - bank benefit.

Now let's compare this with the terms of the Aeroflot Bonus program. For issuing a card, 1000 miles are given as a gift. The same number of people received for one air flight within the country. There are still 13,000 miles missing for the minimum threshold. To accumulate them, you need to pay by card for goods in the amount of 13,000 * 30 = 390 thousand rubles. There are no bonuses for cashing out funds. If we take into account that VIP clients also often withdraw money from credit cards, it turns out that the bank's benefit is 390 * 0.6 * 0.05 = 11.6 thousand rubles or 2.9%. It turns out that both cards bring the bank approximately the same profit.

But considering the cost...

For payment trade point pays the bank 2-2.5% of the amount: 1% to the issuer, the rest - to the acquirer. That is, financial institutions receive income not only from customers, but also from stores. If one bank simultaneously performs both functions, then its commission is 2%, or 4-8 thousand rubles per year from each client. Another 4-5% (minimum 350 rubles) is the cost of withdrawing funds from the card. VIP clients pay even more - 5-6%. This amount includes the cost of depreciation and repair of banking equipment, cash collection services. Even taking into account the minimum tariffs, the cost of services reduces the income of a financial institution. Participation in loyalty programs allows you to compensate for these costs together with a partner.

The potential of loyalty programs for a bank

Attracting more less risky clients. More than half a million customers participate in the Aeroflot Bonus program alone. And this is not counting the fact that the number of partner banks decreased from 8 to 2 over the year. financial behavior participant, the credit institution conducts an additional analysis and selects 50% of all applicants for issuing cards. The fact is that credit cards are most often used in such programs. As mentioned above, debit cards are more expensive in terms of service.

Home staff

In Ukraine, Privatbank was one of the first to offer an agency program for the distribution of its products. Its essence lies in the fact that any person who is well acquainted with the services of the bank can advertise them to his friends and acquaintances, and for this receive money on the card. To participate in the program, you must register on the institution's website and issue a Universal credit card in your name. That is where the money will go. There is a fixed amount of remuneration for each product. Thus, the bank attracts new customers, while reducing associated costs, and also saves time. The agent informs the potential client about the service, obtains his prior consent, reports his data to the bank, waits for the service to be issued and receives a reward on the card.

In the dry matter

These are the customer acquisition programs that exist on this moment. Each of them brings one or another profit. But it is more profitable for a bank to develop its own loyalty program, since participation in someone else's will sooner or later cease to be profitable. This is very clearly seen in the example of the Aeroflot Bonus program. Recently, the very first partner, Russian Standard Bank, left the programs. And after it became known that the airline would not fly for “Thank you”, Sberbank also stopped accruing its bonuses for partner services. Although he has not left the program yet, he is already negotiating with other air carriers. Only Citibank remained Aeroflot's real partner in the co-branded card project.

In accordance with the law "On the Protection of Consumer Rights in the Russian Federation", art. 3. Consumer Rights for Consumer Protection Education All customers are recognized as consumers hotel services. The Contractor is obliged to bring to the attention of the consumer its company name (name), location ( legal address) and mode of operation. The contractor places the specified information on the sign.
Artist - individual entrepreneur must provide the consumer with information about his state registration and the name of the body that registered it.

The provider of hotel services is obliged to provide the consumer with the necessary and reliable information about the services in a timely manner, ensuring the possibility of their correct choice.

Information is placed in a room intended for registration of residence, in a convenient place for viewing and in without fail includes:

Rules for the provision of hotel services in the Russian Federation;

Information about the performer and his contact phone number;
certificate of assignment to the hotel of the corresponding category, if the category was assigned;

Information about the confirmation of conformity of services established requirements(number of the certificate of conformity, its validity period, the authority that issued it, or registration number declaration of conformity, its validity period, the name of the contractor who accepted the declaration, and the body that registered it);

Extracts from state standard establishing requirements in the field of rendering services;

The price of rooms (places in the room);

List of services included in the price of the room (places in the room);

List and price additional services provided for a fee;

Information about the form and procedure for payment for services;

The maximum period of stay in the hotel, if it is set by the contractor;
a list of categories of persons entitled to receive benefits, as well as a list of benefits provided in the provision of services in accordance with laws and other regulatory legal acts;

The order of accommodation in the hotel;

Information about the work of enterprises located in the hotel Catering, trade, communications, consumer services and etc.;

Information about the consumer rights protection body under the local administration, if such a body exists;

Information about the parent organization.

The Contractor is obliged to ensure that each room contains information on the procedure for staying at the hotel, fire safety rules and rules for the use of electrical household appliances.

The specified information should be brought to the attention of consumers in Russian and additionally, at the discretion of the contractor, in the state languages ​​of the subjects Russian Federation and native languages ​​of the peoples of the Russian Federation.

In "Vizavi" they act in accordance with the law "On the Protection of Consumer Rights in the Russian Federation", as well as in accordance with the "Rules for the provision of hotel services in the Russian Federation".

Conclusion

During the internship from September 25, 2017 to October 14, 2017 at the Vizavi Hotel in Yekaterinburg, theoretical knowledge about the hospitality industry and technologies in this area, obtained during the development of the professional module, was deepened.

The purpose of the practice - the study of the main processes of the booking service of the Vizavi enterprise has been achieved.

During the practice, the following areas of the booking service were studied:

Methods, types of booking in a hotel company;

Obtained skills of booking hotel services in various ways;

Studied the elements, the menu of the computer program for booking in the hotel "Vizavi";

The documentation and booking rules at the Vizavi Hotel were studied;

Studied the order, methods of payment for the provided booking services at the hotel "Vizavi";

The skill of accepting payment for booking services has been developed;

The skills of informing customers about the provided booking services and about payment methods by various methods (via the Internet, by phone, by fax) have been developed.

The structure of the organization, the work of all hotel services, the list of basic and additional hotel services, the functions of hotel employees were studied in detail.

In addition, during the internship, materials and information were collected on the theory of hospitality, technologies in booking and the practice of providing booking services, technologies used in the Vizavi Hotel. The sections of the site "Viz-a-vis" were carefully studied, as well as site navigation.

The administration of the Vizavi hotel provided information about work schedule, which is valid in the hotel and documentation for the operation of the reception and accommodation service, as well as the reservation service. I think industrial practice useful, instructive and important for the formation of skills and abilities for future professionals in the hotel industry.

List of used literature:

1. Law of the Russian Federation "On Protection of Consumer Rights" dated February 7, 1992 N 2300-1 (as amended on June 2, 1993, January 9, 1996, December 17, 1999, December 30, 2001, August 22, 2 November, December 21, 2004, July 27, 2006, November 25, 2006, October 25, 2007, July 23, 2008, June 3, 2009, November 23, 2009, July 18, 2013)

2. Rules for the provision of hotel services in the Russian Federation

Approved by Decree of the Government of the Russian Federation of April 25, 1997 N 490 (as amended on October 2, 1999, September 15, 2000, February 1, 2005)

3. USTA Company - Service Standards, 2014

4. USTA - Instructions for working with clients, 2014

5. Antyufeev G.V., Sergievsky M.V. .Booking tourism services in the Internet environment: tutorial/ G.V. Antyufeev, M.V. Sergievsky., 2012. - 95 p.

6. Barchukov I. S., Baumgarten L. V., Bashin Yu. B., Zaitsev A. V. Hospitality and the tourist accommodation industry; KnoRus - Moscow, 2013. - 168 p.

7. Barchukov I. S., Baumgarten L. V., Bashin Yu. B., Zaitsev A. V. Hotel business and tourist accommodation industry. Tutorial; KnoRus - Moscow, 2014. - 176 p.

8. Richard Branson Virgin style business. What they won't teach you in business school; Mann, Ivanov and Ferber - Moscow, 2013. - 336 p.

9. Jum T.A., Denisova N.I. Organization of the hotel industry: Textbook, 2011. - 400 p.

10. Komov A., Vedeneev V. Hotel romance; Veche - Moscow, 2012. - 288 p.

11. Medlik S., Ingram H. Hotel business; Unity-Dana - Moscow, 2014. - 224 p.

12. Walker J. R., Introduction to hospitality: textbook, 2012.- 735 p.

Internet resources:

1. History of Vizavi // Used material from the official website http://www.vizavi-hotel.ru/: Access mode: http://www.vizavi-hotel.ru/

2. USTA group of companies// Material used from the official website of the company "Yustagroup" Access mode: http://www.ustagroup.ru/about/

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The number of customers determines the success of a business project development, so companies seeking stable growth in sales and profits are constantly looking for new ways to attract them. Agree, in conditions of fierce competition, this is simply necessary. But first things first.

From this article you will learn:

1. Groups into which all methods of attracting customers can be divided
2. Steps on how to choose the most
3. Effective ways to attract customers
4. Why ways to attract customers to the company do not work

3 groups into which all methods of attracting customers can be divided

Despite all its diversity, all methods of attracting customers can be divided into the following groups:

Active ways to attract customers

The use of these methods implies the active work of sellers.

The task of the team is to find new buyers.

Ways to solve the problem are the same for all companies:

• Building a customer base (usually done by the sellers themselves).
• Training commercial offer.
• Calling customers (sometimes use a personal visit).
• Sending commercial offers and information about the company, etc.

In order to work with the client smoothly, salespeople work to improve their knowledge about the product and pass certain exams right at the place of work (knowledge of the product, work with objections, etc.), they attend specialized trainings, participate in motivation programs, etc. .d.

Passive ways to attract customers

"Passive" means "inactive". In this case, the participation of sellers is excluded. How is this possible? First of all, this various forms advertising and internet marketing.

Today, Internet marketing is considered much more effective than traditional advertising. contextual advertising, promotion in search engines, etc. “work” much more often than, for example, advertising on a billboard.

Combined ways to attract customers

Often, maximum efficiency achieved with the proper use of the above methods: the active work of sellers and various. Just like a company should have its own website, so the seller should have his own business card.

Naturally, both sellers and websites, product catalogs, commercials etc. “work” in different ways: something works, and something doesn’t. So, it is worth taking into account that the ways to attract customers have different efficiency.

3 steps to choose the most effective ways to attract customers

Stage 1. Drawing up a plan

Planning is the first and most important stage of work. It is during the planning process that you have to choose which methods of attracting new customers you will use.

When planning, it is necessary to predict the following results:

• number of clients;
• sales sizes;
• desired income.

To make this data a reality, you need to establish the required number of regular customers, determine the interests and needs of your target audience.

It is necessary to associate the proposed product with a potential buyer. In other words, it is necessary to determine why the client should buy this product: to solve certain problems or to improve something (for example, living conditions)? Quite often, one serious mistake is made - targeting everyone. If, when choosing ways to attract customers, you focus on a specific consumer, then the planning process will go without much difficulty.

Stage 2. Informing the client

After drawing up a plan, it is necessary to solve the following problem: how to convey information to a potential client.

First, decide what exactly you want to report. The consumer is not at all interested in how good your company is. He is interested in his own benefit, which he will receive by using your services. Moreover, for the buyer, the criterion for evaluating the benefits is not always the subject of the purchase itself, but the effectiveness of the transaction.

Professional call centers do an excellent job of solving the problem of “informing the client”. Here you can order the Cold Call service.

Stage 3. Calculation of profitability

Once the plan is in place and the ways to attract customers are chosen, it's time to calculate their ROI by working with the numbers. Review the following data:

• the required number of regular customers;
• allowed number of potential customers;
• required monthly sales volume;
• required sales amount.

Moreover, the starting point of calculations should be the desired monthly income of the company.

If you know these indicators, then it will not be difficult to calculate the number of customers that you need to attract during the day, and how much you need to earn that day. Now you need to establish how much the company is willing to spend, and choose the most appropriate methods to attract customers.

Submit your application

Effective ways to attract customers

Method number 1. Give something for free

By giving people something useful, you attract the attention of those who knew nothing about you at all, and those who knew, but did not purchase your company's products. Such "gifts" are pleasant to customers and beneficial to you.

Method number 2. Communication with customers

These methods of attracting customers can increase loyalty and interest in the products offered, although they do not guarantee fast traffic. Communication can be established in the following ways:

• In a thematic group or blog

Stick to the main rule: do not use a group or blog as an advertising platform. Fill the resource with interesting high-quality content, answer questions from visitors. Work on attracting new group members or blog subscribers. The number of participants or subscribers will grow - the site traffic will be provided.

Of course, it is unlikely that the traffic will be the same as with regular advertising, but it will have a serious qualitative advantage: interested loyal users will be visitors to the site. But keep in mind one caveat: if people receive comprehensive information in the group, then they will have nothing to go to the site for. Keep the intrigue!

• On thematic forums

All forum visitors want to chat and get answers to some questions. If you are ready to help such people, communicate with them, spending a considerable amount of time, then this will not be in vain. You will definitely get noticed.

• By mailing

If by the time you created the site, you have already used the newsletter, then your subscribers are the first loyal customers. Now you will have the opportunity to post all useful information directly on the portal, and use the mailing list as an "informant" by sending a message about an event or action, a link.

Method number 3. Create situations for discussion

To date, discussion positive sides company or product, hype is the most effective ways attracting customers. If you can launch a “virus” of the discussion, then new clients will literally pour in to you.

As a topic for discussion, you can use high-quality service and very good relationship to clients. They will start talking about this and transmitting information by word of mouth, which will positively affect not only the level of sales, but also your reputation in general.

Method number 4. Build Relationships

Building the right relationship with potential customers is just as important as selling a product.

It happens that providing the necessary contact to the client or a minor consultation can develop into a long-term mutually beneficial cooperation. Be active and don't treat potential customers as buyers who are ready to purchase a particular product "here" and "now".

Method number 5. Showcase your expertise

Be active and speak at conferences and seminars, keep a blog or podcast - this will show you as a good expert who can be consulted and whose opinion can be trusted.

Method number 6. Host a contest

Today, many ways to attract customers are associated with the use of the Internet space. Is it difficult to run a contest or a quiz on your website? No. And if you do it on some social network, it will be even better.

This method is quite relevant and quite a large number of users respond to it. Agree, there are many gambling people, and even more who want to win something.

Method number 7. Organize a social event

We are talking about an event aimed at the social or sports component of life, for example, a bicycle race or a mass race. It can be timed to coincide with an event of state or local significance, a holiday.

You will be able to engage a large number of potential customers who are united by the idea. You will have a wonderful opportunity to showcase your product both directly and indirectly.

Method number 8. lead by example

"Live" your idea. Relationship builders say you can easily attract like-minded people by hanging out with them. Arrange corporate events, hikes, attend dance classes and post information on your blog and social networks. People who are interested in this will be drawn to such a company and it is likely that this will be the beginning of a mutually beneficial cooperation.

Use different marketing channels.

Control the marketing system. Everything should work for you: social media, and word of mouth. Don't deviate from the annual plan, check the performance on the quarterly and monthly "checkpoints". Do not deviate from the chosen strategy and make changes only if it is required by real indicators: numbers and facts.

Method number 9. Maintaining a corporate website and blog

Creating a company website is one of the most effective ways to attract customers using the Internet. If your business is related to sales, then a corporate website is a must. Before buying anything, customers browse various websites to "get acquainted" with the product.

Your resource may contain, for example, generalized information about the product being offered. Let's say you sell furniture. In this case, articles containing the rules for choosing furniture, recommendations for caring for it, assembly instructions, etc. can be placed on the site.

Getting acquainted with your articles, visitors will understand that you understand what you are talking about, you are experts in your field. In addition, it is desirable to create sections dedicated to the company itself and your activities, offer favorable prices and provide visitors with the opportunity to express their opinion in reviews or comments.

The site may contain an order form - this is very convenient if the company is located in a small city (it is possible to work with residents of other regions and cities).

Method number 10. Mobile advertising

Ways to attract customers must meet the requirements of the time. Mobile advertising is an innovation in advertising. The essence of the method is that advertising messages come directly to the user's phone. Moreover, every year this channel becomes more interesting and creative (not only the format changes, but also the methods of communication).

There are the following mobile marketing tools:

• advertising in mobile versions of sites;
• banners and Toolbar in mobile Internet;
• advertisements in mobile applications;
• advertising on thematic sites;
• voice messages.

Method number 11. Virtual assistant on the website (chatbot)

Not so long ago, communication with smartphone owners required the intervention of a programmer who created a special application. Moreover, if your goal was maximum coverage of users, then they created a separate application for each operating system (Android, iOS, Windows phone).

Today, this is no longer relevant, because there are chatbots. You do not need to spend money on a specialist, you can do everything yourself using various online services. Messenger developers themselves adjust applications to different Operating Systems. In addition, chatbots can scale to make things easier. For example, if you launch a VKontakte chatbot, then you can work in other services without any problems.

In addition, using these methods of attracting customers, you can:

• achieve global coverage;
• achieve a high customer retention rate;
• popularize the resource among the youth;
• reduce the cost of wages(you can do without a call center or reduce the number of employees in the sales department);
• increase customer loyalty;
• increase sales volumes.

Chatbots are convenient not only for you, as the site owner, but also for your potential customers: they will help you find information about a product, fill out an application, give answers to questions, etc.

Method number 12. YouTube channel

YouTube is second only to Google in traffic. This is worth considering when thinking about ways to attract customers to your company.

The YouTube search engine is the second largest search engine in the world, providing unlimited free targeted traffic to business owners.

Note:

• during the day, the site is visited by billions of users;
• video hosting, being very popular, remains free;
• one of the largest search engines;
• the site is visited by every seventh inhabitant of the planet.

Advantages of YouTube:

• users prefer video content;
• watching a video involves not only vision, but also hearing, increasing the impact on the user;
• visitors trust video materials more than printed articles;
• given that YouTube belongs to Google, it is moving better (when results are returned for a query, videos are first displayed, and then blogs);
• the base of subscribers and buyers is formed directly from the video (this is possible on YouTube, but not everyone can do it);
• proper optimization of a video posted only once can ensure its continuous operation;
• low competition (there are not many targeted channels on YouTube);
• fairly easy channel promotion;
• using video, it is easier to find target audience;
• broadcasts can be carried out directly on the channel.

Method number 13. Press release

None private company does not do without such a PR document as a press release.

A press release is, in fact, an ordinary text document, which sometimes includes illustrations or photographs. The material contained in a press release may contain internal company news, a commentary on an event or event, a statement on a specific issue.

The main function of a press release is informational. This is one way to attract customers or public attention by publishing information in the media about significant events that have taken place in the company.

By distributing a press release, you can attract the attention of not only potential customers, but also investors. Besides, this method allows you to popularize the company, tell about yourself.

Method number 14. Advertising in online media

The essence of the method is to place graphic or text banners on popular Internet resources. Usually the cost of the service depends on the number of impressions. At the moment, this method cannot be called relevant, since its effectiveness has greatly decreased due to the increase in the “volume” of the Internet. Today, a banner is more of an image technique than a marketing ploy.

Method number 15. Popup windows

Advantages of the method:

• Bright and original design (very important for any advertising).
• Almost unlimited possibilities for the implementation of non-standard solutions.
• Wide scope.
• To influence a specific target audience, you can choose any suitable resource.
• Accurate statistics (for the advertiser, this information is very important).
• High efficiency.

The disadvantages of the method:

• Antivirus programs and browsers treat them "with caution".
• Meet irritation from site visitors.

A competent approach to advertising can not only quickly recoup all costs, but also bring tangible profits to the advertiser. If an amateur does this, then the risk of “sending” the site to the black list of search engines is quite high (good intentions on good advertising will turn into anti-advertising).

Method number 16. We use search engines

Most often, users get to the site through various search engines. But this is possible only if the resource is in the first positions when issuing. This is related to many parameters. Here are just the most significant in our opinion:

• site age;
• the number of pages on the resource;
• quality and unique content on the site.

If you are in the TOP 10, then you have every chance of getting into the field of view of a potential client. Keep in mind that the modern buyer trusts advertising much less than search engines. However, these methods of attracting sales customers also have their “cons”: regular financial investments and lack of instant efficiency.

Method number 17. Catalogs

Method number 18. contextual advertising

Advertising is paid, but effective (the number of clicks to the site is paid). The user sees it after he has typed a key phrase in the search engine. The main thing is that the site/page placed on the advertised site should correspond to the request, that is, the site must be relevant.

Method number 19. Advertising in social networks

This way of attracting customers lies in the possibility of placing targeted advertising (that is, advertising that is configured for a specific target audience). Moreover, you can choose a fairly small segment of the audience to which you will show the ad, getting a good result. The disadvantage of targeting is that for a fairly short demo period, you can spend a lot of money.

Method number 20. Thematic portals

Many sites that seem to have no commercial goals (for example, entertainment) earn exclusively by placing ads on their resource. For example, you decide to look at an online magazine, and the page is full of advertising banners is just such a resource. Terms of advertising can be found, as a rule, in two ways: on some sites they are freely available, and on some they offer to contact the admin. If the theme of the portal corresponds to what you are doing, then the effectiveness of advertising is quite high.

Don't forget about "banner blindness". If there are too many advertisements on the portal, then the user is simply not able to respond to everything that is offered to him. Therefore, before placing your banner, test not one, but several thematic portals.

A good example is the Jaguar banner:

Method number 21. Advertising mailings

All mailing services offer a directory where you can find a topic similar to yours. You need to contact the author of the newsletter and discuss the possibility of adding your advertisement. Quite often, these ways to attract customers are quite effective, because they directly affect your target audience, getting straight to the mail.

Method number 22. affiliate program

The principle of its operation is similar to those described above (thematic portals and mailing lists), but there are some nuances. Advertising is absolutely free. You pay for the work of a partner only if his “recommendation” turned out to be effective (that is, the client made a purchase or placed an order). Affiliate programs are considered the most profitable, since they do not require initial investments in advertising, but work on the principle: "sold - paid."

Method number 23. Involvement in the game (gamification)

User behavior can be stimulated using social networks and mobile applications, forming positive emotions in them. All methods used today to attract customers are aimed at financial results rather than really engaging customers. Such methods are called "frontal".

However, there are also ways to attract customers that affect emotions, increasing interest in products.

Example. Starbucks coffee company (USA) uses mobile app to make the buying process easier. When paying for an order, you can use not only personal finances, but also bonuses. In addition, if the visitor used the services of the institution in the morning, then, having visited the coffee shop again in the afternoon, he can count on a free cold drink. This is how Starbucks "provokes" a repeat visit.

In addition, Starbucks has partnered with Lyft. Now people who use Lyft services earn points for themselves, which they can then spend on paying for an order at a coffee shop.

Method number 24. Conducting entertainment events (shows)

Often, entrepreneurs do not have enough funds for a full-fledged advertising campaign or other marketing activities. They begin to use creative ways to attract customers, thereby emphasizing their individuality very favorably and “bypassing” competitors.

The Samospas company, founded by Ilya Malikov, manufactures equipment that is used during fires to evacuate a burning building. The problem with his business lies not in the quality or cost of the equipment, but in the ignorance of the consumer: people simply do not know that in the event of a fire they themselves (without the help of firefighters) can safely leave the place using special equipment.

To raise public awareness, Ilya Malikov arranges spectacular events to which TV journalists are invited. He and his team perform in front of the lenses, clearly demonstrating the usefulness and rules for using their equipment. This is a wonderful free advertisement for Samospas.

Method number 25. Storytelling

Communication with potential client by telling certain stories is called storytelling. The result should be a desire to use the services of your company.

Marketers recommend introducing short but meaningful stories. This technique allows various ways attracting the attention of customers: texts, videos, comics and infographics. Viewing information should not take much time, therefore, the main attention should be focused on the content, so that the consumer “browses and understands everything”.

Example. The cooperative of farmers "LavkaLavka" began its work by introducing visitors on its website to the stories of members of the cooperative, how the idea of ​​​​creating common project and about him further development. Moreover, not only the Internet resource was used, they did it at any opportunity and in any convenient place.

The guys did not want, and could not, use the services of professional advertising agencies Therefore, the issue of free promotion of the cooperative has always been quite acute. Once they distributed stickers with their slogan to their friends, who distributed them among their friends and acquaintances. This was the start of the photo project "The Adventures of a Man with a Pitchfork".

But they did not stop there and began to look for other ways to attract customers. Their next step was the creation of a beautiful film, shot, again, by acquaintances. The short film was dedicated to winter fishing on the Rybinsk Reservoir.

LavkaLavka gets into Forbes! The history of the cooperative was given quite a lot of space, and the sponsor, NOKIA, was indicated in small print at the end of the text. Together with LavkaLavka, NOKIA decided to promote the Windows Phone platform and presented several Lumia phones to them.

This interested buyers and Google. So when in 2012 Google decided to remove the Chrome ad that was shown on TV channels in Russia, they offered LavkaLavka to become the face of the ad (as a company that became successful with the help of the Internet).

This video became very popular, on YouTube it was viewed by about 3 million users. After that, the creator of the cooperative, Boris Akimov, noted in his blog that they not only increased site traffic by 8 times, but also increased sales (more than 30%). They began to recognize Boris by sight, which contributed to the conclusion of very lucrative contracts with large trading companies. The print and online media and television became interested in the project.

Method number 26. Community Solution

“Brand social responsibility” is a concept inherent in American business. What does it mean? Everything is quite simple: business should benefit society. Moreover, the benefit should lie in the activities of a social orientation, and not in what industry the company or businessman represents.

You can use the same principle too.

Rethink your ways of attracting customers and try to find that social component. This will increase public interest and attract customers.

good example may be the philosophy of the TOMS Shoes company: after the sale of one pair of shoes, the second is “sent” to needy children as a gift.

The company Warber Parker Glasses (manufacture and sale of glasses) operates according to a similar scheme. After the start of the Buy a Pair, Give a Pair promotion, every second point is intended for the poor, who have already received more than five hundred thousand points.

The photo below shows how the poor boy is being put on by Blake Mykosky (founder of TOMS Shoes):

Similar methods of attracting customers are used and Russian companies. For example, the Evert company, having paid attention to the social component of business, managed to avoid bankruptcy. Its founder, Evgeny Popov, in order to strengthen his competitiveness and attract customers, who practically did not exist, made the following decision: every second employed person will be a person with a disability. Thus, by providing services on a paid basis (employment of the company's clients), he also finds work for the disabled for free.

Method number 27. Visual social networks

Also check out Instagram! The platform is ideal for companies that have something to show and something to please the eye of the consumer. And now that you can add videos there, its use can become even more effective: shoot manufacturing process and demonstrate the dynamics of the company.

Fortune 500 companies that use these ways to attract customers, according to the analytical bureau TrackMaven, are very helped by Instagram. Greatest Efficiency the resource was felt by Nike (their number of followers exceeds 3.2 million).

However, it is worth noting some Russian companies, such as Trends Brands (brand clothing store), VTB Bank, Yandex, CROC (system operator), QIWI Wallet and the Ministry of Education and Science of Russia.

Method number 28. Free education

Today, more and more companies use in their work ways to attract customers directly related to Internet marketing, and this is not surprising. However, not everyone is ready to train a potential or real client for free and with high quality.

Method number 29. Feel free to share information

The social media management tool (Buffer) gained the trust of 30,000 users who signed up within its first nine months of operation.

The secret of success lies in the harmonious combination of trust of both parties to each other: users publish their information on the blog, and blog owners provide full information about the company.

Method number 30. Stimulate

It's simple: an offer in exchange for a result.

For example, Dropbox offered to get 125 MB of cloud storage by following them on Twitter and Facebook.

Method number 31. poach

Today, Airbnb is the most big company, which is engaged in the search for housing for rent. But this was not always the case, just one day they found “their” ways to attract customers: they decided to contact those who place ads for renting housing on other resources.

Airbnb employees got in touch with people who posted an ad, for example, on Craigslist, and acted in an unusual way: they asked to change the resource and place an ad on them. Not very beautiful, but the result, as they say, "on the face."

Method number 32. Connect referrals

The PayPal referral program, for example, paid $10 each to both the newcomer and the referrer. Such methods of attracting customers made it possible to increase the number of customer base to several tens of millions.

Why methods of attracting customers to the company do not work: typical mistakes

Often companies, having spent significant amounts to attract customers, do not get what they were striving for.

After analyzing their activities, the following errors are revealed:

Many errors can be identified without much difficulty - analyze your activities. Business needs constant study and observation - this contributes to the timely identification of problems and increases the chances of their rapid elimination.

In order to avoid such mistakes, you can always use the help of specialists. And you should start with checking the work of your site - a professional audit.