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What do you need to open a bar selling alcohol? How to open your own bar without extra costs? Permits and documents

A serious approach to any business ensures the lion's share success, and in order for it to be such, you need to have information. If you want to open your own bar, then you should take into account not only your own wishes, but also the regulatory requirements of the current legislation in this area

Any business is a risk. But if everything is organized competently, the risk is significantly reduced. The continuation of the catchphrase suggests itself: “He who does not take risks, does not drink champagne”...in his own bar. If you know all the nuances of how to open a bar, the path from desire to its implementation will be much smoother and shorter.

What is a bar in legal terms?

By Order No. 191-st of June 27, 2013 Federal agency for technical regulation and metrology (Rosstandart) introduced GOST 31985-2013 “Public catering services. Terms and Definitions”, which has been a national standard in the Russian Federation since January 1, 2015, it provides the following definition:

Bar- a catering establishment (facility) that is equipped with a bar counter and sells, depending on its specialization, alcoholic and (or) soft drinks, hot and cold drinks, cold and hot snacks, limited assortment dishes, purchased goods.

Below is a list of steps you need to take to open your own bar. Where to begin:

  1. Choose the concept of the establishment;
  2. Calculate a business plan yourself or order a specialist;
  3. Decide on the organizational and legal form: if the bar does not plan to sell alcoholic products with an ethyl alcohol content of more than 6%, then you can choose either an individual entrepreneur or an LLC, otherwise, having the status of an individual entrepreneur, you cannot engage in this activity;
  4. Select premises: buy or rent under a contract for a period of at least one year;
  5. Come up with a name for the establishment, order a sign;
  6. Equip the room with furniture, bar counter, inventory, equipment;
  7. Notify Rospotrebnadzor about the start of activities;
  8. Obtain a license to sell alcoholic beverages, if the appropriate concept is chosen;
  9. Conclude agreements with product suppliers, order;
  10. Hire employees;
  11. Organize an advertising campaign and others marketing events;
  12. Grand opening.

Let us dwell in detail on the choice of the concept of the establishment, because half the success depends on its correctness; and on general regulatory requirements for establishments of this type, since the possibility of long-term and successful functioning.

Choosing a concept:

In order to know how to open a bar from scratch, step-by-step instructions begin with choosing the concept of the future establishment. All bars are divided into:

  • specialized;
  • non-specialized.

Specialized establishments are those whose concept is focused on a core product, drink, or service. Depending on the assortment, there are the following varieties:

Sushi bar- here the sushi chef prepares and serves sushi, rolls and other Japanese delicacies at the bar counter, the interior and general style are designed in oriental colors, the dishes are served with special utensils. It may offer either take-out ordering with bartender service only, counter or table consumption with waiter service, or both. These points need to be considered when choosing a concept. The photo shows design options for sushi bars.

There is often information on the Internet that you can meet all the requirements and successfully pass scheduled checks regulatory authorities is extremely difficult. However, we should not forget that the rights of entrepreneurs are protected by Federal Law No. 294-FZ “On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control.”

General requirements

The table below reflects the main general regulatory requirements that will help you understand what you need to open your own bar.

Normative act

General requirements

"GOST 30389-2013. Interstate

standard. Catering services.

Catering establishments.

Classification and General requirements»

Minimum requirements for bars:

  • signboard;
  • separate entrances for guests and staff;
  • entrance area (lobby);
  • clothes hangers in the hall or hall;
  • service hall;
  • equipped toilets (with stalls, sinks, mirror, electrical outlet, soap, paper towels or electric hand dryers, waste basket, clothes hooks);
  • emergency lighting in case of power outages (generator or lights);
  • hot and cold water;
  • heating (the air temperature in the room for visitors should be 19-23 °C);
  • in sports bars and specialized bars a ventilation system is required;
  • TV broadcasting is mandatory in sports bars;
  • security alarm;
  • for bars located in residential buildings, the noise level should not exceed more than 35 dB;
  • In video bars, variety bars, disco bars, cinema bars, dance bars, club bars, lobby bars, an air conditioning system must be installed.

Resolution of the Chief State

sanitary doctor RF dated 08.11.2001 N 31

(ed. dated June 10, 2016) “On the implementation sanitary rules"(together with "SP 2.3.6.1079-01. 2.3.6. Organizations

Catering. Sanitary and epidemiological requirements for

catering organizations,

production and turnover in them

food products and food raw materials. Sanitary and epidemiological rules."

Accommodation requirements:

  • placement is possible in a separate building, in extensions to residential buildings, in their non-residential floors, public buildings, extensions to them. In this case, established standards for levels of noise, vibration, electromagnetic fields, etc. must be observed.
  • reception food product it is prohibited to carry out from the side of the building where the windows and entrances to the residents’ apartments are located;
  • The area must be landscaped and kept clean.

In this regulatory document It also contains requirements for water supply, working conditions, arrangement and maintenance of premises, equipment and utensils, and others.

Federal Law of November 22, 1995 N 171-FZ (as amended on July 3, 2016) “On government regulation production and circulation of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products"

Premises requirements:

  • total area premises (including warehouse departments) for trade alcoholic products must be at least 50 sq. m for cities and at least 25 sq. m for rural settlements;
  • for individual entrepreneurs engaged in the sale of beer and beer drinks when providing catering services, requirements for the minimum area of ​​premises are not established.

How much does it cost to open a bar?

The amount of initial investment in opening your own bar can vary from several hundred thousand rubles to millions of dollars. It all depends on the concept of the establishment, its format, category (luxury, first, highest), room size, location and other factors.

Not always for a long time and many times realized business ideas are definitely uninteresting and irrelevant. Some of them have been tested for centuries and have not lost their modernity, although their format and focus have remained virtually unchanged over the centuries. All of the above is true for democratic recreational establishments - beer bars. Owning your own business in this direction is profitable, pays off and interesting to the public.

Beer bar franchise

We can start own business yourself or buy a franchise. There are many formats of beer bars, and a novice entrepreneur can take advantage of the sign and reputation of a well-known network of recognized brewers, for example, the Czech Pilsner beer hall. Using her example, we can consider the starting conditions that networks offer to franchisees:

  • access to the beer concept and technologies for organizing and running a business;
  • supply of drinks on preferential terms;
  • purchase of bar equipment and all the essentials for a bar
  • providing assistance at all stages.

The sale of a franchise is carried out in several stages: the first payment is about 1.5 million rubles, the amount own investments from the franchisee for business development - approximately the same amount, plus a regular royalty in the amount of 5% of the beer bar's revenue. According to entrepreneurs’ calculations, a franchise from well-known beer chains pays for itself in a period of 3 years, provided there is stable demand for the product.

If you operate outside of a franchise, you can bypass the formalities of the organizational stage by purchasing ready business those who create turnkey companies. In this case, the savings will be at least half of the amount of franchising business costs, but you will have to gain a reputation and name yourself. On the other hand, this will allow you to make your own business unique, in accordance with your ideas and ideas about a successful beer bar.

First of all, it is necessary to take into account several important points at the opening stage:

  1. Correct point location. Some entrepreneurs make the common mistake of opening a beer bar in the city center. This can lead to the problem of lack of customers, because in the central parts of megalopolises there are many other entertainment services, as well as catering establishments. It is much more interesting to cover those areas settlement, where club and entertainment recreation is minimally represented: working outskirts, residential and industrial areas, train stations, ports. Here a beer bar would be more appropriate, and there would be many more potential consumers of a foamy drink in a non-binding environment.
  2. The situation itself. It shouldn’t be pompous, but stylizing the interior wouldn’t hurt: like an old pub, a port tavern, a pub, etc.
  3. Intriguing advertisement. It is advisable to start with a spectacular action. For example, hand out club cards to those who come on opening day. The card will entitle you to one free drink, for example, on Fridays, during the first six months of the beer bar’s operation.

When opening your own beer bar from scratch, it is important to provide for all safety requirements, the measures of which in such an establishment must be impeccable. You should find non-conflicting, but ideally assessing the situation, administrators and security guards who will politely and firmly extinguish all possible misunderstandings within the walls of the establishment. A pleasant, relaxed atmosphere, not overshadowed by “showdowns” is an important condition for the successful operation of a beer bar.

How much does it cost to open a bar?

If an entrepreneur decides to start his own business without a franchise, to organize a beer bar you must:

  • rental of premises with appropriate repairs – from 200 thousand rubles;
  • furniture and equipment - from 700 thousand rubles. Some equipment for beer halls - cooling systems, kitchen equipment, etc. can be rented with the right to buy (leasing). In this case, expenses can be reduced by 200-300 thousand rubles;
  • purchase of drinks and food products that go with beer (chips, salted crackers, nuts, cheese balls, dried fish and seafood, etc.) - from 300 thousand rubles;
  • advertising, signboard, communal apartment - from 50 thousand rubles;
  • staff salaries – from 150 thousand rubles. To initially conquer good reputation and attract visitors, you should find an experienced, professional administrator who has worked in such establishments. An excellent bartender is the face of a pub. He is not just an employee, he is a friend and psychologist, and also the main person who ensures order and calm business, calculates and warns the owner of the pub about all possible conflicts.

The main goal of any drinking establishment is to obtain commercial profit through the sale of alcoholic beverages. Opening a bar requires certain organizational skills, as well as knowledge of the specifics of this business. Experience working in catering establishments will be a big plus. The main nuances of organizing the work of an establishment are contained in a sample ready-made business plan bar with calculations.

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Services

The main service of a bar is the production and sale of drinks, as well as the creation of conditions for their consumption at the bar counter or in the hall. Some bars serve hot food along with drinks. Visitors are served by a bartender who is located behind the bar counter.

Leisure services include:

  • organization of music services;
  • organizing concerts and variety shows;
  • broadcast of sports matches;
  • showing video programs;
  • provision of newspapers, board games;
  • slot machines;
  • billiards;
  • karaoke;
  • hookah.

Other services include:

  • provision of a free telephone;
  • guaranteed storage of the client’s personal belongings (outerwear);
  • calling a taxi according to the client's order.

Types and relevance

Classification of bars by type of drinks:

  • non-alcoholic - the establishment serves light snacks and drinks that do not contain alcohol;
  • wine - the main drink is different types of wine;
  • cocktail bar - an establishment that specializes in cocktails, both alcoholic and non-alcoholic;
  • coffee bar - it serves mainly hot drinks (tea, coffee) and dessert dishes (cakes, ice cream, etc.);
  • dairy bar - the menu is based on dairy dishes;
  • beer bar or pub - the main drink is .

Classification of bars by type of visitors:

  • biker bar - an establishment for bikers;
  • sports bar with mandatory broadcast of matches, the main clients are sports fans;
  • gay bar - an establishment aimed at the LGBT community;
  • vega bar - vegetarian dishes, no alcoholic drinks.

Classification of bars by type of service:

  • bikini bar with waitresses in appropriate uniforms;
  • the lobby bar is located in the hotel lobby;
  • mobile bar - a mobile establishment;
  • office bar at the office, the main clients are company employees;
  • server bar serves prepaid banquets;
  • The express bar is characterized by fast service.

Classification of bars by type of music and:

  • club bar with modern music, usually open at night;
  • music hall - an entertainment venue with music;
  • disco bar with dance music of the 20th century;
  • juke joint - a roadside eatery with jukeboxes;
  • lounge bar - a luxury establishment with background music;
  • dancehall - dance bar.

Classification of bars by type of entertainment:

  • cinema bar showing films and presentations;
  • pool bar with swimming pool;
  • strip bar - a bar with performances by strippers.

Classification of bars by assortment:

  • snack bar - a snack bar with light dishes for a “snack”;
  • tab bar - an establishment with a standard range of products without preparing cocktails with betting;
  • herbal bar - a department for the sale and consumption of teas and decoctions of medicinal herbs.

In Russia, bars according to the level of service and the range of services provided are divided into the following classes:

  • “luxury” - a luxury establishment with a wide range of services provided;
  • “superior” - a variety of drinks and cocktails;
  • “first” - a wide or specialized range of drinks and cocktails, including custom and signature ones.

Today, bars are not only drinking establishments, but also entire hobby clubs. Their popularity remains high - people are attracted by the speed of service and affordable prices, compared to restaurants. The relevance of choosing the type of bar for the implementation of the project is determined in the business plan based on market analysis and financial calculations.

Market description and analysis

Characteristics of the bar business in Russia look like this:

  1. The survey showed that the maximum number of visits to bars occurs in Moscow and St. Petersburg. Half of the respondents in these cities visit bars.
  2. The number of establishments has increased by 24% over the past 6 years.
  3. Fresh bars are becoming a growing segment of catering.
  4. The average bill of most bars is 500–1500 rubles.
  5. Bars that broadcast sports matches are most often online establishments.
  6. The economic situation in the country with the population being forced to economize on the services of drinking establishments has led to increased competition in the catering market.
  7. The share of franchise projects in the total number of chain establishments increased by 4.2% over the past year. This followed a significant decline over the previous three years.
  8. Changes in legislation and the development of the catering industry are making adjustments to the requirements for employees - specialized education is required for work.
  9. Market analysis over the past two years has shown an increase in the number of wine bars in Russia.
  10. Breweries are actively developing, producing craft beer and promoting it to bars.
  11. It is estimated that 3 out of 4 bars fail in their first year.

The target audience

The target audience depends on the intended location of the future establishment. The potential circle of clients of the average non-themed bar is young people aged 18 to 35 years (30% of the total population). Of these, 85% are men.

For determining potential clients need to analyze:

  • residential buildings in the area;
  • cars parked in front of buildings;
  • number of offices in the area and their level.

Competitive advantages

The competitive advantages of catering enterprises include the following points:

  • a decent level of services provided at an affordable price;
  • decent level of service;
  • additional services provided;
  • targeting a specific target audience.

Let's determine the competitive advantages of the bar:

  1. Convenient location of the establishment. Availability of parking and a clearly visible sign are advantages.
  2. Interactive bar counter. With its help, the interest of visitors significantly increases - every contact with such a stand is accompanied by a beautiful animation. In addition, such bar counters can be used as information platforms about company promotions and discounts.
  3. Having your own corporate style. This could be an original interior, targeting a specific segment of clients.
  4. Sufficient working capital to cover expenses for the year ahead.
  5. Live music corresponding to the concept of the establishment.
  6. An intriguing name that impresses target audience. The name serves as an advertisement for the bar.
  7. Coin-operated machines - billiard tables, slot machines.

Advertising campaign

The marketing campaign is carried out with the following goals:

  • achieve brand recognition;
  • stimulation of trial purchase;
  • encouraging repeat purchases;
  • forming a circle of bar guests.
  1. Branding. Recognition of the establishment in order to form a circle of guests. To do this, you should use the services of media and online advertising. An elegant mini-brochure telling about the establishment, advertisements in the bar area are also included in the first step of the company.
  2. Performance. In large cities, bars can expect to attract additional customers through online advertising. Beautifully designed entry group and an attractive sign increase the attractiveness of the establishment and are advertising in themselves.

Step-by-step opening instructions

It must be borne in mind that the basis for organizing a successful business is careful planning and costing.

Step-by-step instruction consists of the following points:

  1. Compilation financial plan project.
  2. Preparation of documents for the establishment.
  3. Rent (purchase) and renovation of premises.
  4. Purchase of equipment and supplies required for the operation of the bar.
  5. Hiring qualified employees or training.

Documentation

List of documents to open:

  1. Registration certificate legal entity and selection of OKVED codes (55.40 for bar). If the bar plans to serve non-alcoholic or low-alcohol drinks, then you can register an individual entrepreneur.
  2. Title documents for the premises (lease agreement or documents confirming ownership).
  3. Design documentation regulating the characteristics of the premises and the requirements for the communication system.
  4. Permission from Rospotrebnadzor to operate the establishment.
  5. Technical documentation, on the basis of which it will be possible to repair the premises and make redevelopment.
  6. Production control program.
  7. License for retail trade alcohol.

Room and design

A good idea would be to rent space for a bar in a youth area with good traffic. It should be taken into account that the presence of bars and clubs nearby creates high competition.

Basic rules for choosing a place for a bar:

  • room area not less than 70 sq. m;
  • separate entrance;
  • the ability to equip a sanitary facility;
  • free access to the highway;
  • availability of parking;
  • the sign must be visible from the street;
  • proximity to clients' places of work rather than to their homes.

The bar design should not be too aggressive or discreet. The design must correspond to the concept of the establishment.

The development of a bar design project includes the following stages:

  1. Formulation of technical specifications.
  2. Defining the concept of a bar.
  3. Creation of a project for the interior of the establishment and entrance group.
  4. Technical and construction design.
  5. Project implementation.

The video shows the difficulties entrepreneurs face when choosing premises for a bar. Filmed by the Unfiltered Bazaar channel.

Photo gallery

Fresh bar Coffee bar Lounge bar Pincho bar Beer bar Sports bar Sushi bar Wine bar

Equipment and inventory

Calculation of the need for equipment and inventory:

NameApproximate prices in rubles
Bar counter200 000
Musical equipment100 000
Induction cooker20 000
rice cooker2 000
Juicer10 000
Pizza oven20 000
Fill type boiler8 000
Bar mixer35 000
Vegetable cutter35 000
Combi oven190 000
deep fryer15 000
Bain-marie for French fries25 000
Burger display25 000
Refrigerated bar cabinet25 000
Ice maker95 000
Juicer100 000
Ice crusher2 000
Coffee maker28 000
Hot chocolate maker24 000
Tables and racks50 000
Bar equipment1 000
Furniture60 000
Crockery and cutlery80 000
Total1 150 000

Staff

Bar workers must be honest and obliging. One of the most important qualities is the ability to communicate with people - to carry on a conversation or just listen. This determines whether a casual guest will become a regular customer. The main categories of bar workers include: bartender, waiters, barista, barback.

Etiquette rules for employees:

  • do not have abstract conversations with colleagues;
  • keep your distance when communicating with clients;
  • maintain confidentiality;
  • be able to send home a drunk visitor without offending him;
  • take initiative in controversial situations.

Workers require uniforms, which they must keep clean. Personnel's hands must be clean with neat nails and no jewelry. The face must be clean shaven.

Before starting work, it is necessary to check and prepare the bar for service. The bartender must take care of the supply of drinks.

Bar staff requirements:

Job titleResponsibilitiesRequirements
Bartender
  • serve customers at the bar, adhering to the bar concept;
  • take into account the needs of customers and increase the profitability of the bar.
GOST 50935-96 " Catering. Requirements for service personnel" defines the requirements for a bartender:
  • know the nuances of customer service and basic rules of etiquette;
  • be able to prepare various drinks according to recipes;
  • arrange and serve cocktails according to the rules;
  • possess the skills of serving snacks and dishes;
  • for bars of the highest and luxury categories, follow the rules international etiquette and the specifics of servicing foreign visitors;
  • be fluent in English;
  • know the operating rules of cash register systems;
  • navigate dishes and cutlery.
Waiter
  • come to work according to schedule;
  • work under the direction of a bartender;
  • wear a uniform and maintain a neat appearance;
  • serve customers by following the rules;
  • greet visitors with a smile and seat them at tables;
  • offer menus, bar cards;
  • provide a price list for additional services;
  • complete the order as quickly as possible;
  • Recommend specialty dishes and drinks to clients;
  • prepare workplace and tables;
  • monitor the condition of tables during shifts;
  • Do not serve dishes with defects.
  • know and organize customer service;
  • serve tables;
  • politeness and attentiveness;
  • know the availability of dishes and drinks on the cards and their prices;
  • navigate the order of serving dishes and the basic technology of their preparation;
  • know foreign language at the conversational level.
Barista
  • preparing and serving coffee;
  • adjustable coffee grind level depending on the drink being prepared;
  • determining an acceptable temperature for preparing a drink;
  • whipping foam to the required degree;
  • correct selection of dishes in which the drink is served;
  • compiling a coffee map, including both classic and barista-created recipes, which creates form style bar;
  • creating images on milk foam (latte art);
  • having artistic qualities, putting on a show that attracts customers.
  • feel the visitor's mood;
  • communication skills;
  • knowledge of the history of coffee, its composition;
  • know the rules for using a coffee grinder;
  • know recipes and know how to cook different varieties coffee;
  • be able to set tables for serving drinks.
Barback (bartender assistant)
  • clean the display case and bar counter;
  • collect used dishes and deliver clean ones;
  • replace ashtrays on the bar counter;
  • prepare equipment and inventory before opening the bar and monitor their condition during the work shift.
  • politeness;
  • diligence;
  • responsibility;
  • cleanliness.
Cook
  • menu creation;
  • quality control of products and dishes;
  • cooking.
  • high level of cooking skills;
  • calculating the cost of a dish according to the recipe.

Financial plan

Features of the financial plan:

  • the city's population is more than 1 million people;
  • the population of the area where the bar is located is 50 thousand people;
  • bar location: first floor of the building entertainment center with a separate entrance;
  • room area 54m2;
  • bar capacity – 60 people;
  • the bar is open from 15:00 to 03:00;
  • The establishment's staff is 5 people.

How much does it cost to open a bar?

An example of a financial plan with calculations contains average prices for Russian cities. A business plan will help you determine how much it costs to open your bar from scratch. The one-time fees required to open a bar consist of the cost of equipment, a preliminary advertising campaign and the necessary organizational fees.

Approximate cost estimate for opening a bar:

Regular expenses

Monthly expenses are calculated every month and, if necessary, adjusted:

Income

Maximum visits to the establishment are planned on weekends and sporting events(approximately 12 days per month). The number of visitors will be approximately 90 * 12 = 1080 people. On other days, about 30 people are expected per day or 18 days * 30 people. = 540 people. Thus, 1,620 people will visit the bar in a month.

With an average visitor check of 300 rubles, the profit will be 300 rubles * 1620 people = 486,000 rubles. This revenue figure can be reached after about 3 months of work.

Calendar plan

Calendar plan for the implementation of the business idea of ​​opening a bar:

Stage1 month2 months3 months4 months5 months6 months7 months
Market analysis+
Preparing a bar business plan +
Preparation of a package of documents + + +
Obtaining additional permissions + +
Construction/rental of premises + +
Repair work + +
Purchasing and completing inventory + +
Recruitment +
Opening +

Risks and payback

Among the main risks of the project are:

  1. Construction risk includes difficulties arising during the construction or renovation of an establishment. The risk is low due to the large number of firms that are able to do the job well and meet the deadline.
  2. Technical risk refers to difficulties encountered during the delivery and commissioning of equipment. This risk can be minimized by carefully selecting equipment supply companies.
  3. Human risk lies in low qualifications of personnel. To minimize it, you need to work on the popularity of the establishment. The demand for the bar will serve as an attractive factor for the staff.
  4. Organizational risk includes force majeure situations during the operation of the establishment. To minimize this risk, management should contact only highly qualified specialists.
  5. Financial risk lies in the lack of sufficient Money. To eliminate this risk, you need to look for reliable investors.
  6. Commercial risk - low level sales of products at stated prices. The decision factor is to increase the potential audience of the bar and take measures to increase competitive advantages establishments.

If you plan to open a pub from scratch, then first you need to register. Individual entrepreneur has the right to sell only beer and beer drinks.

If In alcohol, the proportion of ethyl alcohol exceeds 9%, then it is necessary to register an LLC to obtain a license to sell strong alcohol.

You can open a beer pub by registering an LLC indicating the code OKVED 55.40 “Activities of bars”, as well as code 56.30 “Serving drinks” (in this case, the sale of packaged alcohol is not allowed).

What documents are needed to open a pub?

It is necessary to collect the following package of documents:

  1. Premises rental agreement.
  2. License to sell alcohol (license price starts from $900 and depends on the region).
  3. Sanitary and epidemiological report on alcohol consumption at the place of its sale;
  4. Conclusion from the fire service.
  5. Agreement for waste disposal and removal.
  6. Registration document cash register(cost about $80, registration must be completed at the Tax Office).
  7. Ventilation systems maintenance agreement.
  8. Sanitary control program.
  9. SES permission.
  10. Permission from Rospotrebnadzor for placement.

SES requirements for a beer bar

Business requirements are presented in GOST R 50762-92 “Public catering. Classification of enterprises".

Notification from the SES is a document confirming that the bar premises meets existing sanitary requirements. The examination is carried out by Rospotrebnadzor. This document states that the premises and Technical equipment establishments comply with GOST.

Sanitary standards are set out in SanPiN 42-123-5777-91 and SanPiN 2.3.6 107901.

Room

It is better to give preference to a room of at least 100 m2. Good places to open a bar:

  • central part of the city;
  • dormitory area;
  • places near large crowds of people (train stations, ports, production centers, etc.).

Premises requirements for opening a pub

You can open a pub from scratch in a room that meets the following requirements:

  1. Compliance with SES requirements.
  2. Availability of necessary communications, presence of a well-functioning ventilation system.
  3. Area of ​​at least 100 m2.

Equipment

What do you need to buy to start a pub? To open your pub you need the following equipment:


  • Refrigeration unit – $1000
  • Bar counter - about $400.
  • Cabinets - about $400.
  • Furniture (tables, chairs or sofas for visitors) – $3,000.
  • Sinks – $100.
  • Industrial cabinets - about $300.
  • Coffee - machine - from $1000.
  • Module for beer taps – about $100.
  • Dishes – about $400.
  • Cash desk – about $200.
  • Slabs – $1000

You can purchase used equipment, which is much cheaper. The total cost is about $7900. When purchasing used equipment, you can save a lot by spending about $4,000.

Staff

You don't need to hire a lot of employees to open a pub. For the full functioning of the institution, it is enough to hire the following specialists:

  • 1 bartender;
  • 2 waiters;
  • administrator;
  • cleaning woman.

All employees must have experience in this field. Total amount for wages employees - about $3,000

How to open your own pub?

Opening a pub is not limited to choosing premises, purchasing equipment and hiring staff. There are several necessary operations on which the success of opening a pub as a business depends.

Concept

It is necessary to think about what the specifics of the establishment will be, come up with a name, create general concept. For example, you can open a pub that specializes only in selling beer and beer drinks, where you can order any alcoholic drink.

Advertising

To begin with, buy a sign that attracts attention. Advertising campaign to promote the project may consist of:

  • Radio advertising;
  • Conducting promotions and competitions;
  • Creating your own website;
  • Banners and pillars with signs, etc.

How to open a pub in a small town?

Pub in small town First you need to study the needs of potential clients in such an establishment. If there are competitive establishments, it is necessary to open a pub that will either provide better services or will differ in specifics from competitors. It is advisable that the pub be located away from competing establishments.

Business plan

When implementing any business project, a detailed business plan, which includes expenses organizational matters, as well as possible income.

Expenses and income

A pub - profitable business, requiring considerable financial expenditure. You need to have about 20,000 - 30,000 dollars to start your own business. Here is an approximate list of expenses:

  1. Room rental – $1,500 (room from 100 m2 at a cost of $12-15 per 1m2).
  2. Decoration of the premises (repair, decoration) – $5,000.
  3. Registration of all necessary documents– about 2000 dollars
  4. Purchase of equipment - about 8,000 thousand dollars.
  5. Advertising campaign – from $1000.
  6. Employee salaries – $3,000.
  7. Utilities – about $500.

How much does it cost to open a pub from scratch?

Will be about 21 thousand dollars (small pub). The pub will bring in about $6,000 per month; after deducting all expenses, the net profit will be about $2,500 - $3,500.




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Today, in almost every country there is a great variety of such establishments. As a rule, establishments based on special interests (for example, sports-themed projects) are considered especially popular. In this article you can find the answer to such an interesting question: how to open a bar from scratch. Step-by-step instruction, useful tips And practical situations- the reader will be able to learn about these and other equally interesting nuances while reading the material.

Bar theme

Of course, to begin with, it would be advisable to directly determine such an obsessive idea, “I want to open a bar!” - this is not so bad, but when it comes to practice, some difficulties arise and underwater rocks. However, with a strong desire and corresponding aspiration, everything is possible in this life.

So, initially you need to choose one of three mutually exclusive paths:

  • An institution of a democratic nature with a small amount a variety of dishes (about a dozen) and affordable prices.
  • Large selection of food and drinks at reasonable prices. It is important to add that the cost of dishes in this case is an order of magnitude higher than in the previous version.
  • Elite bar, distinctive features which will serve a great variety of dishes in the assortment and, of course, high prices.

After the issue with the concept of the establishment has been resolved, you need to think about what is needed to open a bar? Where to start? The answer to this question can be found in the next chapter.

Registration type

Opening a bar from scratch is not an easy task. Therefore, if you have a firm intention to implement this idea, you need to stock up on strength and patience. Once the concept has been defined, it is necessary to decide what type of legal registration will be appropriate in this case. How to open a bar? Today, there are the following registration types that are suitable for such establishments:

Immediately after this decision, on which, one way or another, the taxation system (simplified or general) will depend, you can further think about the question of how to open a bar in a small town or a large metropolis.

By the way, experts advise in terms of the organizational and legal type of registration to choose individual entrepreneurship. Why? The fact is that this option makes it possible to make taxation several times easier, and therefore to conduct the actual business independently.

If you choose a limited liability company, personal property complexes will not be added directly to the debt. How to open a bar under these kinds of circumstances? It is important to note that the organizational and legal type of registration under consideration significantly complicates the work with tax service. In addition, the procedure for selecting employees in terms of accounting becomes more difficult.

Required Documentation

How to open a bar? Once the issues of the concept and type of registration of the establishment have been resolved, it would be advisable to collect all the necessary documentation, which includes the following papers:

  • Special permit document about opening a bar. It can be obtained from the Russian Consumer Supervision. To do this, you must provide a conclusion related to the delivery raw materials and the finished product; certificate confirming completion of the stage state registration establishments; an agreement for the purchase of premises or a document indicating its registration for rent, as well as the results medical examination from relevant specialists.
  • bar? Of course, this requires a license to sell alcoholic beverages.
  • License for the sale of tobacco products.
  • License associated with free retail trade.
  • How to open a bar? The latter is mandatory for submission to the relevant government bodies the document is a patent for conducting entrepreneurial activity. As a rule, this kind of paper is issued by the local administration.

Important comments

You can open a beer bar from scratch or an establishment of a different concept only if you have all the above documents. It is important to add that this list is complete, but it happens that government authorities additionally require official confirmation of the presence of a safe in the establishment.

If the entrepreneur is sure in advance that he will not be able to overcome the procedure for completing the entire package of documentation, then it is advisable to contact specialists in the relevant field. They, one way or another, know about all the nuances of the necessary procedure. It is important to add that the cost of such a service is approximately five hundred dollars. But you will be able to save a significant amount of time on going through authorities and your own nerves.

Financial issue

How much money is needed to open a bar? It should be noted that absolutely all costs can be classified according to three main categories: key, fixed and variable. Of course, in any case, an entrepreneur will need funds to buy or rent premises, repair and decorate, supply all communications that are missing or necessary, purchase furniture products, equipment and utensils, organize advertising activities(which has also cost a lot lately), and also to complete the necessary documentation.

The first stage is searching for premises

Having considered all theoretical issues, it would be advisable to move on to practice. The procedure for finding premises is determined by a number of important nuances. One of the most optimal options- This is the first floor of a non-residential building. Once popular bars in basements at the present stage they frighten customers, in addition, they create many additional problems, for example, with sewerage or air conditioning. In order to make sure that choosing a particular room is appropriate, you need to check the following nuances:

  • Convenience and safety in terms of access or approach.
  • Quality utilities.
  • Possibility of concluding a long lease period in order to make a profit.
  • The new owner has some residual rights.
  • Availability of additional space directly for bringing new ideas to life.

Second stage - personnel selection

It is important to note that a bar with 20-25 seats requires the following to seat guests:

  • Hall administrator.
  • Accountant.
  • IT specialist.
  • Manager.
  • Cashier.
  • Several waiters.
  • Security guard.
  • Two bartenders exercising labor activity usually in shifts.
  • Cleaner.

If there are hot dishes on the restaurant's menu, this list must be supplemented by the chef and several of his assistants. It is important to note that the personnel selection procedure should be carried out as carefully as possible in order to avoid dishonesty and theft. You should expect to periodically provide training and certification to employees. So, being literate, they will be able to improve the establishment’s reputation, and therefore attract new customers.

Third step - equipment

To open a bar you will need various categories equipment, namely:

  • Refrigeration equipment (refrigerators, wine display cases,
  • Heating equipment (pancake makers, ovens, stoves, thermal display cases, barbecue makers, and so on).
  • Bar equipment (blenders, coffee grinders, mixers, toasters, juicers, etc.).
  • Electromechanical equipment (vegetable slicers, bread slicers, etc.).

Moreover, do not forget about sinks, trash cans, cabinets, ventilation umbrellas, scales, distribution lines, shelves, and so on. In general, you need to spend approximately 200,000 rubles to purchase the listed equipment for a small-scale bar.

By the way, this list did not include air conditioners, organizational equipment, or dishes. To purchase these items you will need about 300,000 rubles. In the case of renting premises, the amount is 60,000. It is worth remembering that absolutely all the nuances depend on the region in which the establishment is planned to open. On an annual basis, this is approximately 720,000 rubles.

Also, do not forget about the wages of the bar staff, as well as the purchase of alcohol and products. It is important to note that the first month after opening will serve as a serious reason to spend about 600,000 on these events. At subsequent stages of the establishment’s life, this will cost about 200,000 rubles.

What risks should you consider when opening a bar?

Like any business, the case in question has its pitfalls, including:

  • A significant level of theft, which often reduces absolutely all the efforts of the owner of the establishment to zero. To avoid this, it is necessary to put in order the system of control over waiters and baristas.
  • Availability high competition, which is growing every year. It is necessary to determine your own advantages and formulate a creative concept in order for many guests to come to the bar.
  • Entertainment or business? The fact is that a bar is good entertainment for customers, but not for the owner. So, it is necessary to take the business seriously to ensure great profits.
  • Even during the renovation process, you should use design services so that guests want to visit the bar again and again. It is important to note that the furniture must be in accordance with the concept. In addition, no one will argue that people do not like cold walls and poor lighting.