home Success stories How to find a sponsor for a public organization. Where and how to find a sponsor for business

How to find a sponsor for a public organization. Where and how to find a sponsor for business

The request “we are looking for sponsors” is relevant for any beginner and growing business. Modern technologies made available many convenient options for attracting investment in the company, but at the same time increased competition. Everyone is looking for sponsors, but only a small part of startups manage to really attract investors. We tell you how to get sponsors interested in your project and build productive relationships with them.

Finding a sponsor to start a business is a very difficult task. It is difficult to convince someone to invest in a project that is just starting up: it is not known whether the investment will pay off. No one wants to suffer losses, even those who, in the opinion of others, can afford it. The market is full of ambitious young entrepreneurs, confident that it is their company that will “shoot” and make them rich after a few months of work.

In reality, everything is much more complicated. Most of the new projects are closed, and the vast majority of those who have survived receive not at all the income that they originally expected. Potential sponsors are well aware of this and are in no hurry to share money with every first one.

To overcome this situation, a novice entrepreneur must work simultaneously with several channels of raising funds, as well as be able to present his business, differ from others in a favorable way. Consider the main types of sponsors and ways to find investments for a startup.

Any novice businessman dreams of finding a sponsor, but only a few succeed

Invite relatives or friends

The easiest way to find a business sponsor is to reach out to family and friends. The advantage of the method is that you will be greeted warmly and praised for your desire to create your own business and will most likely help. Minus - the help will be very modest, unless, of course, among your relatives there is no oligarch.

You should not count on the help of relatives, although there are examples when parents helped children start a business: they bought equipment, gave start-up capital, used links. This channel is very personal and not available to everyone. Practice shows that most startups are launched without relatives, through other means of attracting investors.

Other entrepreneurs

If a business needs a sponsor, it can contact a working entrepreneur and arrange support with him. This is a rather risky and not promising business: entrepreneurs earn money on their own in a competitive environment and are not ready to share it just like that.

But there is still an opportunity to attract investors in this way: you need to interest them and promise benefits. Moreover, to promise not in words, but to show plans and calculations. This will be a more productive communication, beneficial to both parties. If relatives are sometimes ready to give money free of charge, then the entrepreneur needs to explain how and when the investments will be returned to him.

How to start a dialogue? Most The best way- send directly to a businessman/company via email:

a letter of request;
presentation of the project with calculations and payback periods;
Contact details;
another important information, which can stimulate a positive decision.

Bank participation

Banks give loans to start-ups and existing entrepreneurs at a better interest rate than individuals. But to get such a loan, you need to prepare:

business presentation;
an accurate estimate justifying the amount of the loan.

Entrepreneurial loans are given only to registered businessmen (IP or LLC, each lender has its own conditions). Therefore, it will not work to attract money in this way before the certificate is issued. The bank, of course, cannot be considered a sponsor, since all funds received from it will have to be returned with interest. But it is reliable and guarantees the receipt of funds.

For the best result, it is better to use several ways to find investors

Venture funds

Venture capital funds engage in "risky" investing. That is, they invest in such projects, the payback of which is in question. Usually this is a business in the area high technology and innovation. Venture funds do not cooperate with companies that duplicate services and products already on the market.

Investors in venture funds are ready to invest in projects that promise them high profits after the sale of shares and securities. They are not interested in the work and competitiveness of the company, more precisely, they are interested in them only within the limits of increasing the value of shares.

Venture capital funds have a lot of money that they are willing to invest in potentially successful projects. But from an entrepreneur looking for sponsorship, a strong presentation and accurate calculations are required. Insufficiently accurate business plan, errors in calculations, inflated profits - all this is quickly calculated by venture investors and they refuse to sponsor.

Governmental support

But entrepreneurs and companies whose sphere is related to the solution of social and economic problems population. For example, agricultural producers, builders, pharmaceutical and medical institutions.

Government support is usually in the form of loans and tax incentives. Loans are issued through state-owned banks, where you will have to provide a set of documents for applying for a loan.

To recipients state support often there are special requirements: a certain age, place of residence, etc. Keep in mind that support is not only state, but regional and municipal. Up-to-date information information about programs can be found on the websites of the authorities.

It is perfectly acceptable to write to the local or regional administration on your own: tell about your business, its social significance, benefits for the region and the amount of assistance needed. In this way, you can gain support, attract attention, or at least learn about existing programs.

Private investors

Attracting private investors is similar to finding sponsors among entrepreneurs: they need to be interested. If entrepreneurs are interested in profit, then private investors can count not only on money, but, for example, on increasing fame, a positive impact on reputation. This may be useful to them in a political or other career.

The initiative, of course, comes from the entrepreneur seeking funds. You should not expect that one of the private investors will become interested in the project and offer money himself. It is much more promising to offer yourself, present the project and its benefits.

Sponsors support only those projects in which they see prospects and benefits

Business incubators

Under the funny name "business incubator" there are organizations that help young entrepreneurs start their own business. The amount of assistance is always different: from consultations and a little advertising to the selection of premises on preferential terms and cash loans. The purpose of such incubators is to help create a profitable company that will compete in the market.

This is a good option for start-up entrepreneurs without work experience: the incubator is really able to give them a lot. The parties conclude an agreement, where they prescribe the terms of cooperation. It is important to understand that a business incubator helps for a reason: like all investors, it plans to benefit for itself. This may be the payment of a fixed amount after a certain period of time, deferred payment of rent, and so on. All conditions must be contained in the contract, that is, the entrepreneur understands before the conclusion of the transaction how he will pay for the assistance.

What is required to enter the incubator? Usually this is an application, a small package of documents and a business plan (sometimes they help with its development). Before concluding a contract, you should study the website of the business incubator, find out what projects it has already implemented and, if possible, communicate with the “graduates”. This can approach the transaction more thoughtfully and not run into scammers.

Search for a sponsor on the Internet

How to find a sponsor for a project online? There are two effective ways:

Specialized sites for finding sponsors for business.
Promotion of your own website and pages in social networks.

There are a lot of sites for finding sponsors, as well as those who want to get money for their business. To start the search, you need to register on several sites, upload a presentation and a business plan of your project there. Visit the site regularly so as not to miss the feedback and answer potential investors.

Another option for finding money for a business via the Internet is associated with your own website and social networks. The site is business card companies. Modern Entrepreneur It's hard to imagine without your own website. The better it is, the higher the probability of attracting customers and sponsors.

For the second you need to do special section "Investors", where to tell what kind of help you are counting on (this is not always money, it can be equipment, land, real estate, a car, and even advertising) and why it is profitable to cooperate with you. It is necessary to provide several forms of sending funds, as well as feedback.

To find a sponsor, you need to be able to present the project well

How to build relationships between sponsor and sponsored

Suppose a novice businessman managed to find an investor who is ready to invest in his project. How to build a relationship with him, so as not to "scare"? Good relationships are based on several principles:

Mutual benefit. If an investor does not understand what he will get from cooperation, he will refuse to give money. The business plan should clearly state its benefits.
Honesty. Inflated expected profits, hidden costs and other circumstances that can affect the payback of a business repel investors. Even if at the beginning of cooperation they can be hidden, then they will appear and spoil forever business reputation startup.
openness. The investor will be calmer if he gets access to the company's reporting documents, and the entire history of the project is transparent.

How to Negotiate

Negotiations to conclude a deal to help the investor are almost always initiated by the entrepreneur. How should he negotiate to attract a sponsor? Firstly, you need to speak in the "language of benefits": to focus the attention of a potential sponsor on what he will receive after investing. It is good if the business already has the first successes. Projects that exist only on paper inspire confidence in few people.

Secondly, speak confidently, competently, measuredly, demonstrating knowledge of your project and market realities. There is no need to "dump" a lot of information on the interlocutor, he will get confused and forget it. It is important to create a favorable impression, to show oneself as a person who owns information and knows how to communicate.

Third, ask for a little. It is better to find several investors and take a small amount from each than to ask a lot of money from one. A large loan increases the risks for the sponsor, which he will not like. Fourth, imagine yourself in the place of an investor. This simple technique will allow you to choose the most convincing arguments and even anticipate the response.

Project presentation requires a lot of preliminary work

What questions to ask

In negotiations, questions are mainly asked by the investor, and the startupper answers by talking about his project. But it's okay to ask a few questions that will put you and your business in a better light. For example, it is appropriate to ask what exactly the investor expects from cooperation with you and in what terms he expects to return the investment. This will help to better think over the development strategy and demonstrate to investors your balanced approach.

Correct self-presentation

Investors often encounter applicants who present themselves as "the best" and "the only ones in the market." AT modern conditions this is ridiculous, and projects with such theses fly into the wastebasket. Do not try to look more experienced and weightier than you really are.

Proper presentation is a demonstration of your real strengths coupled with a willingness to acknowledge weaknesses and identify ways to address them. A novice businessman can say: “I am a good confectioner with 5 years of experience. I understand how the kitchen works and what customers are interested in. I didn't drive Accounting and I don’t know what taxation to choose, so now I’m looking for a reliable accountant.”

No-nonsense self-confidence, professionalism, and a businesslike approach work better than big statements.

Presentation of a business project

You need to prepare well for the presentation of the project. The presentation can only take place verbally or in a multimedia format. The second is preferable. Graphs, calculations, photographs and videos add visibility, that is, they give investors a more accurate idea of the project.

The presentation is conditionally divided into two parts:

the speech of the author of the project (the presentation itself);
answers on questions.

The second part is much more difficult: not all questions can be foreseen. Therefore, a good startup presents the project himself. He knows him "from and to" and can answer any questions. On average, the pre-question part should take 7-10 minutes, with 7 being preferable to 10. It's impossible to say how long the part with answers to the questions will last. The pattern is as follows: the more the project is interested, the more questions there will be.

Sponsors say “yes” to projects with a high-quality presentation and great potential

When can you lose a sponsor?

The most common reason for a sponsor to refuse to cooperate is dishonest terms declared by the entrepreneur, or incorrect profit calculations. If the sponsor finds out that the startup has withheld important information from him, he will stop cooperation and take the money. This is a big blow to reputation and should not be allowed to happen.

The sponsor will leave if the project does not bring the promised benefits. It is important to understand that the search for a sponsor and an agreement with him is only the beginning of the work. After attracting money to the project, you will have to work harder: to justify the trust and create benefits for yourself and the investor.

Conclusion

The question of finding a sponsor and raising money for a project concerns any budding entrepreneur. Someone starts a business with the money of their parents, and someone proves the profitability of the project venture investors while others are connected to government programs. There are no clear recommendations. It is useful not to focus on one source, but to raise funds through several channels. It is important to present the project honestly and not deceive potential sponsors with inflated profits.

Financial problems happen to everyone. But if the situation is out of control and there is a debt hole ahead, you need to look for outside support. To provide financial assistance, there are patrons and sponsors, they just need to be found. Consider where to look for financial support, who can help.

Who can become a sponsor?

There are a lot of wealthy people in the world who want to help financially.

To help those in need, it is enough to meet two criteria:

have a desire to financially help other people;
have a financial opportunity.

All those who sponsor citizens in need can be divided into several categories:

Wealthy Russians who want to support financially. According to Rosstat, for every thousand Russians there is at least 1 millionaire. They are willing to donate part of their savings to those in need.
Organizations. Large companies and enterprises annually spend part of their income on providing financial assistance to the population. Sponsorship allows them to significantly save, increases the rating, improves the reputation of the company.
Indifferent citizens. Ordinary Russians, who have their own problems, pay for expensive operations for children by sending paid SMS, and also build churches, cancer centers, and hospices through joint efforts.
Charitable foundations. Organizations created specifically to help the population carefully check applications and appeals, and then make payments.
State. You can send a request to the Russian government, deputies of the State Duma, personally to the President of the Russian Federation. Depending on the situation, the answer may be immediate.

Finding a sponsor, rich or not, is never easy. This is due to the fact that usually financial assistance is urgently needed, and the institution of sponsorship is not widespread. Therefore, citizens do not know where and to whom they can turn.

Where to find a rich sponsor?

When trouble has already come and only money can solve the problem, citizens use the Internet. The networks are filled with requests “I am looking for a sponsor to provide financial assistance.” This is the right decision, since on the World Wide Web you can find not only helpers, like-minded people, volunteers, but also good advice. Let us consider in more detail where it is better to look for a source of material assistance.

Website search

The easiest way to let the world know about your problem or desire to help is to turn to the relevant sites. Such Internet resources are simple, functional.

Action algorithm:

In the search bar of the selected browser, enter the desired query ("I'm looking for a sponsor", "I need financial support").
Study the selected site, read the posted stories, reviews of those who have already found a sponsor to provide financial assistance.
Select the appropriate section (“Get assistance”, “Give financial support”).
Tell your story as accurately and clearly as possible. Explain why the difficult financial situation has developed, how much money is needed, describe in detail the necessary expenses.
Indicate contact details, bank details for transferring funds.

Search in social networks

Make the most of social media to reach your goal.

the main task- Spread your story as widely as possible.

Main tools for information dissemination:

likes;
reposts;
comments of interested people.

add photo or video materials;
make a colorful announcement;
add Photoshop elements (bright inscriptions, twinkling SOS signs).

To take advantage of available opportunities social networks, need:

Have/create an account (Odnoklassniki, VKontakte, Facebook, Instagram).
Create a post (stating a problem, asking for help with money).
Replicate it as much as possible, ask friends to repost.

Search for sponsors on the forums

Those who need sponsorship financial assistance, who are looking for support, receive it through communication on various forums. The scheme of operation of such Internet resources is similar. Description of your life history and an indication of contacts for obtaining material assistance.

The difference between forums and other Internet resources is the presence feedback. Grateful citizens who have already received financial support share the contacts of philanthropists. Using this information, those in need can apply directly to the selected candidate.

A personal meeting

Come to your meeting with your sponsor prepared.

It is more difficult to ask for money in person with a sponsor. Citizens are ashamed, embarrassed, but if invited to a meeting, it is better not to refuse. This is your chance to get what you want cash.

There are rules to follow:

Prepare the necessary papers confirming the described story (loan agreements, medical certificates or from the Ministry of Emergency Situations about a fire).
take care of appearance(a lady adorned with diamonds is unlikely to receive the desired support).
To come on time. It is better to wait for the arrival of a benefactor than to offend him by waiting. Remember: you need the money, so value the time of the one who volunteered to help.

Letter to sponsor for financial assistance

If you need immediate help, you can write a letter to a rich person. Send it to the address Email(personal, work) or postal home address, at the place of work.

Obviously, this method is implemented only if there are contacts of the selected sponsor.

When writing a letter to a sponsor for financial assistance, you can use examples from the Internet. The main thing is to have the following information:

personal contacts (full name, full name, postal address);
a detailed description of the situation;
the required amount of money;
Bank details.

Sample letter to sponsor

“Dear N. My name is ..., I live ... I ask you to provide me with financial assistance. My situation is very difficult: my house burned down / my relative is sick / I can’t repay loans / I need expensive treatment ... I myself don’t work (mother of many children, pregnant, disabled) / I work, but I don’t get much. You can't deal with the problem on your own. I call to you! Bank details …"

You can also ask for financial assistance from sponsors and caring citizens on our website. Describe your problem and leave a letter with contact details in the form below.

Sponsor... An image of a man in an expensive suit appears in the mind, who is sitting at a large table smoking a cigar and assessing you with his eyes, leaning back on the back of a leather chair. In the imagination, a person appears on whom your well-being and future in the business world depends.

Question: Is it so?

Answer: Not always!

A sponsor is a person who has what you need and from whom you intend to get what you need. And it doesn't have to be the person described above...

For most people, this image is associated with money. But after all, anything can be the subject of sponsorship ... even information.

Anyone can act as your sponsor and in absolutely any sphere of your life and activity. Your parents, teachers, friends, relatives, colleagues (and kids) - Everyone shares information (and possibly something else) with you

In the information age, information becomes a commodity ... has its own life cycle, your customers, your supply and demand...

(For reference:

In the agrarian age, in order to achieve financial well-being, one had to own land;
In the industrial age, in order to achieve financial independence, it was necessary to build production;
In the information age - financial independence goes hand in hand with information ... and this is logical. Truth?)

Find a sponsor

"He who seeks will find." Popular wisdom says.

For example. When I came across network marketing, and when I started to understand its system, I saw a very interesting opportunity ... The opportunity to learn ... And learn from people who already have something to brag about in their lives. I also found that these people can easily give me the information that can help me in business, and very often in life ...

A sponsor in MLM (more precisely, an information sponsor) is a person who has information that will help you advance in career ladder in network marketing. For me personally, my sponsor is a mentor not only in mlm, but also in other types of business and in life. If I feel in doubt or I am faced with a difficult choice, I always seek the opinion of my mentor. We have been working together for 2 years already and this person can really be called a Friend with a capital “D”.

Whether you listen to your sponsor or not is up to you. But I know one truth: your sponsor is both morally and financially interested in the development of your business. But don't relax! The attention of the sponsor also needs to be earned... Sponsors for business (those who help you in business) are busy people and do not waste time in vain. If they see your passivity, they will simply switch their attention to other, more promising people.

Become a sponsor in mlm

Ready to become a sponsor for those who want to learn, grow and develop. For those who know that "work" is not the limit of human capabilities, who believe in a better future for themselves and their loved ones.

The Theory of Success says that in order to receive, you must first give. I am ready to share my knowledge and skills only with those who really want it. Are you afraid to start changing something in your life? Test your strength... Make one phone call to me and you will see what you are capable of...

And finally: Look for “quality sponsors” in life. Look for, and most importantly, choose the right people with whom to communicate! It has long been proven that your success is 10% dependent on your skills, knowledge and skills, 40% on your thoughts, and 50% on your environment. Don't drag yourself into the abyss. You, as a sane person, can choose with whom and how to spend your time.

“Tell me WHO your friend is and I will tell you who YOU are” – remember this……. I wish you success!

Starting your own business often requires raising outside capital. Most start-up entrepreneurs think about how to find a sponsor - to create a profitable and promising business and, at the same time, minimize the influence of the wealthy investor on the performance of the new company.

The search for financial assistance is also necessary for work in the field of charity - the organization of a sports team, kindergarten, fund or development other not commercial activities. To search for investment capital, you need to apply to a bank or a credit institution, or try to find a person who wants to invest his free capital in a profitable business.

To find an investor who will invest in your new business project, it is necessary, first of all, to prepare a detailed business plan - with a market analysis, organizational plan, selection of a team of personnel, calculation of technical and economic indicators, risk assessments, etc. You can prepare such a document yourself or resort to the help of specialists. You can raise money in any kind of business - wholesale or retail, production, travel, organization sports events, opening a catering establishment, a private kindergarten, a beauty salon or a mini-hotel, etc.

When searching financial assistance the following features must be taken into account:

The amount of capital required. The greater the amount of initial investment that will need to be attracted, the higher the requirements of a potential sponsor (sponsor team) for a business project in which money will be invested. To create a company in the service sector (travel and tourism, design development or marketing campaigns, accounting, etc.) will require 10-15,000 c.u. For organization trading business costs can vary from 25,000 cu, when starting a production, it may require from 100,000 to several million cu.
Availability of collateral. Such an object can be real estate, vehicle, other assets of the borrower. Most banks and other financial institutions a business development loan is issued only if there is a developed business project and subject material support. When issuing a loan for organizing commercial activities in the provision of services - organizing travel, providing sports services or sponsoring a team of business coaches - the presence of collateral becomes especially significant.
Project profitability. The higher the size of the planned profit, the more interesting the proposed business plan for the sponsor. When calculating the feasibility study of the project, it is necessary to take into account several indicators of the planned profit - optimistic, real and pessimistic.

How to find a sponsor for a business - search activities:

Applying to a bank or credit organizations. In order to financial institution reviewed your application, it is necessary to carry out market analysis activities, as well as develop a business project - according to the template that this particular institution requires.
Placing information that you are looking for a wealthy investor in local business associations and entrepreneurs' associations. Very often in such teams there are many people who are looking for where to invest money for profit. To get the help of such investors, you will also need to provide technical economic justification project. There are such business associations in every major city.
Attending investment and business forums. Search for information about such events can be done through the Internet or in specialized online forums.
Appeal to venture capital companies. Such applications should be submitted only if you want to bring to the market an innovative product that has no analogues on the market. New technologies that you want to bring to market with the help of a venture company must be patented - this way you can prove your authorship and increase the credibility of potential sponsors.
If you are thinking about where to find a sponsor, you can also place your ad in business publications (print or electronic) aimed at investors, top managers or business owners.

Benefits of starting a business with borrowed funds

There are a number of advantages to starting a business with borrowed capital:

The possibility of organizing a medium or big business. For example, in order to organize industrial enterprise, transport company, retail or entertainment network, you will need help - attracting big capital. Often, an entrepreneur's own funds are sufficient only to organize a company in the service sector (travel agency, advertising agency, legal or accounting services, etc.), and to create production company or trading network significant investment will be required.
Combining monetary assets, knowledge and connections of team members, which allows to increase the competitiveness of the new company.

How to find a sponsor for a charity project

In order to implement a charity project, you need a sponsor, a rich businessman, an owner big company or a politician who plans to run for local government in the near future. Such business ideas include various non-profit events - the organization of a teenage football team or other sport; patronage of a kindergarten - raising funds to buy clothes, gifts and travel vouchers; organization of free sports clubs and sections; a free consultation center to help the socially vulnerable population, etc.

In order to convince a person to invest in your unprofitable project, you need to think through the arguments and benefits that he will receive from the investment (non-material). These benefits include increased reputation and increased visibility of the company or individual. Often activities such as support charity projects and helping people, allow the company to focus on its social orientation, which as a result allows you to attract new customers, partners and, as a result, increase the company's profit and the value of its assets. Participation in charitable and sports projects also helps to raise the team spirit of the company.

How to calculate the cost of opening a project

If you need a sponsor to organize a business, the first step is to prepare a business plan - a detailed document describing the essence of the activity, organization activities, production and organizational plan, selection of a team of personnel, economic justification, etc. For a non-commercial event, you also need to draw up a document describing the concept, basic organizational arrangements, the cost of discovery and development.

When calculating a business plan for commercial activities, you need to provide a future wealthy investor with data such as:

primary costs (purchase of premises and equipment, software products, cost of registration legal entity etc.);
monthly income and expenses (sales plan, expenses for wages, purchase of raw materials and materials, advertising events, etc.);
average profitability (calculated as the arithmetic average for all positions in the product range or services);
payback period of the project.

In order to increase the attractiveness of the proposal for the investor, it is imperative to provide a section with a risk assessment for the project, as well as a development plan for this area (with economic calculations).

Whoever you are: an athlete, a scientist or a startup, no matter what level you are in the social hierarchy, the search for a sponsor who can significantly bring you closer to your goal is available to absolutely everyone. It's no secret that in the capitalist world nothing happens for nothing. In order to find a sponsor, your guardian angel in the business world, you need to offer him something in return. However, this process is time-consuming, requires a special return from those in need of investment, and the search itself has a number of pitfalls. For all people starting their own business, the answer to the question of how to find sponsors will soon become less mysterious.

Relationship between sponsor and sponsored

At the first stages, it all looks simple, you just need to provide your services to the company in exchange for some benefits, but it only seems so trivial at first glance. In exchange for the initial capital received, you grant your patron the right to use the fruits of your thinking, your opportunities in the most promising, in his opinion, type of activity. In addition, having received a lucrative contract, the user of capital will be forced to fulfill a number of additional obligations. The purpose of this approach is a kind of symbiosis - mutually beneficial coexistence based on getting from each subject what the opposite subject wants, and vice versa. For example, you receive various products that you need software, various kinds of insurance, and the sponsor you found for a business expects returns from you, its dividends, interest on the money invested in you, but this is not always expressed in money equivalent. In most cases, these are your ideas, talents, the fruits of your human capital, formed over the years of life. In any case, you need to sell part of yourself based on the company's marketing demand, and if you have nothing to offer, then the target audience selected incorrectly.

Sponsor Information

Demonstrating your abilities in a particular area will help solve the problem of how to find sponsors, as well as partners for this project as an additional source of ideas that can adjust for modern business your project. It is worth remembering that patrons always pursue their goals, and it doesn’t matter what you ask them in return. Sponsors want to know that the group of people they support have general ideas, directions of movement, therefore, knowing this, one can adapt to the selection criteria. AT modern world time is much more important than money, because even the value of GDP is subject to a period of time equal to one year, which indicates the importance of this parameter in the economy and business. Knowing ahead of time who can and can't be approached will save a lot of this precious resource. It is most logical to start looking with local investors, which can reduce transaction costs. If a company has not previously worked with projects like yours, then the possibility of financing is minimal. And there is no need to go around in a roundabout way, trying to establish connections, you must clearly define the vision of your future philanthropist.

Start of negotiations

Once a company has been selected, or you already know where to find a sponsor, try to start negotiations. It is best to first contact the marketing director, and if there is no such position in the company, then try to establish contact with the head himself.

Patrons

It is worth remembering that philanthropic companies sometimes have sponsorship managers, and there are also entire product development departments that promote the company's products to the market through advertising. If you have the opportunity to speak on television, then these departments will be interested in sponsorship injections in you, and by doing so you provide them with a passive demonstration of the company's products or services, which is done by famous football players who appear at press conferences with aluminum cans from Coca -Cola", then from "Pepsi".

The right presentation is the key to success

When the stage with the investor is passed, the potential sponsor of the project should be aware of the main goals of your idea, plans for the future, the idea of your own capabilities, as well as the benefit of the philanthropist received in the future as your startup is supported. But more details a little later, and now we will talk about the process of the performance itself. The presentation must follow the "10-20-30" rule. This means that you need to show 10 slides in 30 font for 20 minutes of presentation, of which only 5 are allotted for your presentation, and the remaining 15 minutes for answering questions. Remember that the time it takes to prepare a presentation speech is inversely proportional to the time it takes to present your idea to an investor. You will need to demonstrate your public speaking skills as best you can. Competent half ensures the passage of the idea to the sponsor basket.

Project Presentation Plan

Now about what should be in the presentation. Attracting sponsors begins with the justification of the project. At this stage, it is most logical to provide a description of your capabilities and abilities, including a resume. If yes, then you can provide your previous successes, as well as plans for the future with the possible demonstration of a video file, which will help you save nerves in the office potential partner, because whoever you are, but the excitement will be present. Then you need to justify the benefits that the sponsor will receive from your cooperation with him. Imagine that you are the founder of a large video hosting site, which millions of network users visit every day, so the company from which you want to receive funding will promote their products on your site using advertising, and you will begin to receive your margin from this. Next, you can present the existing alternatives for obtaining benefits for you. It can be insurance, cash, transportation costs, wages and so on. If in your project a patron of the arts is ripening in his head additional features from a deal with you, then this is the basis for further fruitful cooperation. Let's imagine that your volleyball team is so successful that it goes to the World Cup, what a sin not to take advantage of the investor, so the more your project can attract viewers, the higher the probability of funding your idea.

What and how to ask

Another helper in how to find a sponsor for a business will be the right questions, so you need to know what to ask. Never use the "hit the bull in the head" tactic. Try to be flexible with real data. In this case, the expression "cunning as a fox" is most welcome. It is foolish to expect millions of dollars from a patron, especially when it is not known whether your proposal meets your own needs. In this regard, carefully study the history sponsorship companies to know what to ask for in return. It is best to ask for something that costs nothing for the company, and this depends on the specialization of the organization itself.

Possibility of loss of funding

Do not forget that you can both find sponsors and lose them. All donors are different. Everyone has their own goals and expectations that you will need to justify. You must have some common interests with him in a joint business. Accordingly, you need to constantly adjust your actions if you really need an investor. If you are a very famous and influential person, then relations with sponsors are based on your authority, because this allows them to have additional income, but as soon as your fame begins to fade into oblivion, then the NVP from your cooperation with investors will approach zero, which can destroy your contacts with them. Remember, after closing the deal, you are the personification of their firm, so you need to match the image in which the money was invested. It is also worth remembering that if your project, which was originally social in nature, suddenly turns into a commercial project, then the image that corresponded to the views of society will also be shaken. Do not refuse the company's offers to participate in various promotions, it's beneficial for both of you.

Errors in the sponsor-sponsor relationship

It is good if the cooperation between you and the sponsor is mutually beneficial. However, finding a sponsor to make this equality a reality is very difficult. In most cases, the advantage of one side will outweigh the other. On the this moment there is no way to accurately assess the effectiveness of the project for both parties, so it is extremely difficult to calculate the losses and benefits. Consider the private causes of non-receipt of investment. Firstly, when all the requirements of the patron were not taken into account when drawing up the business plan, which could lead to the termination of cooperation. Secondly, if during the presentation it turns out that you are considering various forms funding, it means you don't know what you want. Thirdly, your actions must be interconnected with all the subjects of your project activities. And there are many such examples, so it is enough to be a responsible person.

findings

In conclusion, it is worth recalling that sponsorship is not advertising, as it is only an engine of trade. By entering into an agreement, you will advertise trademark companies. Remember how to properly enter into a dialogue with a future partner, how to negotiate, and also do not forget what place the presentation is given at this stage. If you are asking for something from a patron, then let it be something that he can easily say goodbye to, and this requires good prior awareness. Always look for a way to compromise and live up to the expectations placed on you. If you follow the guidelines outlined here, the question of how to find sponsors becomes less vague.