Novelty of a business idea: risks, opportunities, rethinking. The best and unusual business ideas from around the world
Entrepreneurship in Russia in Lately began to develop very actively.
Taking into account the latest global market trends, it can be argued that new business in Russia will be associated mainly with IT technologies.
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If we consider in general the most promising areas of small business in Russia, they can be divided into the following groups:
New business connected to the Internet and information technology. This is not surprising, since throughout recent years a person is literally surrounded on all sides by various kinds of gadgets, without which he simply cannot imagine his existence. This area is developing so well that even “smart devices” such as a smartphone are already on the market. Or devices with a so-called “intelligent” control program. These include such developments as, for example, “Smart Home”.
The following new ideas for small businesses in Russia are related to the environmental disposal of household and industrial waste. Russia is a huge country with a large population. And the problem associated with waste disposal is very acute here. Therefore, the idea of a small business for environmental waste disposal will be very promising in the near future. In addition, environmental recycling of waste can produce new raw materials, such as paper or plastic. Considering the fact that natural raw materials in Russia are not unlimited, this business will be very relevant in the future. American new business is actively developing in this area.
The next small business idea in Russia is related to the field of various services. Every year people in Russia are becoming more and more busy: work, stress, lack of time for anything, etc. Recently, people have increasingly begun to use services such as:
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Specific ideas for the development of small business in Russia.
By the way, some are already enjoying considerable success among the American and European populations.
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New business for the production of polymer tiles.
This is no longer a completely new business. Polymer tiles appeared in our country several years ago and immediately became popular. Demand for it is growing. This business achieves a profitability of 127%. And with start-up costs of 1 million 400 thousand rubles, production payback will be achieved in six months.
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New business for the production of rubber tiles.
This is a very low-competitive industry, but at the same time quite promising. The cost of opening this idea will be about 2 million rubles. Profitability - 40%. Full payback is possible after 7 months from the date of opening.
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Compact photo studio with 3D “Dancing Heads” effect.
It is low-cost and quite promising idea development in the Russian Federation. In Russia this is a completely new direction. But the American market has long been familiar with “Dancing Heads.” This small business idea is that a compact video studio records a video of a client in two to three minutes and puts music on it. The starting capital for opening “Dancing Heads” in the Russian Federation is 500 thousand rubles. Net profit after reaching the breakeven point will be about 1 million rubles per year.
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Laser engraving on glass with a 3D effect.
This idea is to use a laser to make a three-dimensional engraving inside the glass. This service is completely new in the Russian Federation. There is practically no competition in the market, and the demand for such unusual services is growing very quickly. Opening a workshop in the Russian Federation will require about 3 million 300 thousand rubles. The payback period for this small business idea is 12 months. After this, the amount of net profit will be equal to 250 thousand rubles.
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Automatic machine for the production of fresh squeezed juice.
It must be said that vending machines are becoming increasingly popular in the Russian Federation. The American market has been familiar with them for quite some time. The principle of its operation is simple - the buyer inserts a bill into the machine, the machine cuts the fruit into pieces and squeezes the juice out of it. After this, the buyer takes a glass of fresh juice from the machine. The cost of implementing this small business idea will be about 500 thousand rubles.
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Glowing wheels for cars.
Everything is easy and simple. Luminescent paints are purchased and car wheels are painted with them. The costs of opening this business in the Russian Federation are minimal, they will amount to about 15 thousand rubles. If you service 10 cars, the net profit from them will be about 11 thousand rubles.
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Vending machine for fresh flowers.
This vending machine is also called Floromat. By the way, during the manufacture of these machines, a certain program is installed in them, which, thanks to the resulting microclimate, keeps flowers fresh for 2 weeks. The cost of implementing this idea in the Russian Federation will be 500 thousand rubles.
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Production of fiberglass reinforcement.
Construction market and market building materials- These are perhaps the most developing sectors of the economy in the Russian Federation. Therefore, the idea to produce fiberglass reinforcement will be in demand. The starting capital for the implementation of this business will be 2 million 300 thousand rubles. Payback will be achieved in 12 months. Revenue per month is 1 million 150 thousand rubles. The net profit of production will be 220 thousand rubles.
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Mobile tire service.
The idea is that to implement it, all that will be needed is to simply purchase a car van with necessary tools and hire a master. Mobile tire fitting services will always be in demand. In case of any accident or simply if a wheel is damaged, you can call mobile tire service into place rather than towing the car to a car repair shop. To implement this idea, 800 thousand rubles will be required. Payback period - 18 months. Net profit will be 45 thousand rubles.
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Business selling sausages baked in dough.
IN big cities any business related to fast food is very popular. The idea is to open a stall selling corn dogs and sell them. A corn dog is a sausage that is baked in cornmeal. The cost of opening this business will be 70 thousand rubles. Profitability - 35%. Payback will be achieved 2 months from the date of opening. Revenue will be 120 thousand rubles.
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Cleaning surfaces from rust using Anti-Rust.
Rust forms not only in electric kettles and washing machines, but also in huge boiler rooms in production. In order to realize the idea of a rust control business, it will be enough to obtain a certificate from a Novokhim representative, stock up on Anti-Rust and get to work. Opening this business will require 50 thousand rubles.
Items created according to individual projects are incredibly popular with clients, as as a result, everyone can have furnishings in their home with unique details. Any seller will confirm that products with an original design are readily purchased. In the manufacture of all kinds of goods and accessories unique projects the client has the opportunity to independently determine the parameters of the object he is purchasing. An example […]
Business idea for opening a car wash
The massive search for new business ideas is currently causing concern. Does a business idea really have to be innovative for a future venture to be successful? Not every business needs to be new and original to bring tangible success in the market. Sometimes you need to use proven business plans to achieve professional success and create a profitable enterprise. Successful business idea in Russia could become [...]
Business idea for creating an quest room
It is generally accepted that games are for children. However, in the age high technology and computer games, it should be recognized that many adults are ready to play games with no less zeal than children. Moreover, if ten years ago people enthusiastically completed computer quests, today they are ready to enthusiastically solve mysteries in real life. […]
Hazelnut growing business
Typically, hazelnuts in Russia grow in wildlife over the hills and foothills. As a domesticated crop, it is not particularly widespread, although it deserves to be paid close attention to, because it takes up little space, does not require special care, is very tasty and is rich in fat (50-70 percent), proteins, and carbohydrates , useful microelements and [...]
Growing Mushrooms: Money in the Hat
A mushroom farm can be considered a profitable business even on a small scale. The owner of one hall harvests mushrooms every six weeks. However, if you produce mushrooms in several rooms, then you can count on profit every week. Mushroom production, like any new business idea, requires entrepreneurial acumen and practical knowledge. Mushroom farm allows you to develop your business, and with [...]
Diving center: diving into business
If the owner of the diving school is only a manager and does not have necessary knowledge and skills, he should find an experienced professional who will engage in this activity with passion and focus. IN this moment the business associated with expensive extreme recreation is in dire straits. Over the past few months economic crisis has led to people […]
Growing Lavender
Why has growing lavender become so profitable today? If only because France, which has always been the main producer of lavender, is becoming less and less competitive due to high costs. The Provence region, known for its endless lavender fields covering a total of about 20,000 hectares, has seen its share of global production fall by between two-thirds and half over the past ten years. The liberated […]
Business idea for growing blueberries
Currently, blueberry cultivation is one of the most profitable investments V Agriculture in small areas. The demand for this berry is so great that profits from its sale can bring up to 15,000 euros per year. To start this business with minimal losses, you should consider two points from the very beginning: for planting you need to choose two or three, […]
New business ideas appear in the world literally every day. As a rule, this is due to the desire of people to start their own business, to leave with unloved job and do something really important.
Unfortunately, world statistics says that 90% of startups end in failure. But there are a very large number of entrepreneurs who, despite everything, have succeeded doing what they love.
In this article we will talk about how to build profitable business, we will discuss new ideas for implementation from scratch and examples successful ideas from all over the world.
Definition of basic business concepts
Before we look at specific ideas, let's discuss the concepts of small business and business from scratch.
Due to the constant development of technology and the expansion of the world's vocabulary, many people misinterpret these business concepts.
Business from scratch- a term that is now widely heard, represents the development of an idea from the zero point, using minimal capital investment, and sometimes even without it (if we're talking about on the provision of services).
At the same time, the idea that will be brought to life may be borrowed from another entrepreneur. And, as a rule, this idea is in the category of new business ideas.
Literally every day there are projects that can be implemented from scratch, and which successfully become popular business direction. Most often in this case we are talking about organizing a small enterprise.
What is a small business?
Benefits of small business:
- Small risks – small businesses often turn out to be very competitive.
- Minimum investment– To organize a small business, small material investments are sufficient.
- According to the current legislation of the Russian Federation, subject to simplified taxation.
Now that we’ve sorted out the concepts, let’s move on to how new business ideas are brought to life from scratch.
Detailed scheme for implementing new business ideas
In order to create a profitable business, you need to go through all the stages of organizing a business.
To succeed in your own business:
- Find a niche that makes you happy. Work should be fun.
- Always consider your strengths.
- Analyze the market carefully. Find out target audience, public demand and competitors’ supply.
- Always write a business plan.
- Never despair and believe in your strength.
Of course, we can talk endlessly about how to properly implement a chosen business idea. However, the topic of this material somewhat different, namely, a review of new business ideas.
New business ideas from all over the world: TOP 7 best options
Let's consider new business ideas that have received recognition in foreign countries and are actively entering the market. Russian market. We will review 7, as well as ideas for small businesses with some material investments.
No. 1. Flowers in glycerin.
The amount of capital investment is 20 thousand rubles.
Business payback is 1-2 months.
This business idea appeared quite recently, but has already gained great popularity. Creating flower arrangements in glycerin is a new popular trend in business with minimal investment.
A similar idea is a beautiful glass container with a neat composition inside, preserved with a mixture of glycerin and water.
Where can this be used? new idea for small business:
- Unusual gift.
- A unique souvenir.
- Additional decor in the room.
The technique for performing such a composition is very simple and does not require special knowledge:
- Collecting the desired composition from flowers - buy or create yourself.
- You put it all in glass vase, bottle or jar.
- Prepare a special solution - boiling water + glycerin in a ratio of 2:1.
- Cool the preservative solution, pour the composition over it and leave for 24 hours.
- Decorate your creation with ribbons, lace, and beads.
As you can see, the process of creating such original gift very simple and requires virtually no material costs.
To sell such products, it is enough to create a VKontakte or Facebook page and actively promote your product.
The best option to start selling your product is to register on the platform www.livemaster.ru. This is the largest platform in Russia for the sale of hand-made products.
Go to the website and create your account:
Then you register your store (via the button under your profile) and start designing it:
That's it, your virtual store is ready. Now you can sell your product without any problems.
Helpful advice: pay attention to the “Master classes” section. There you can learn new skills or improve existing ones.
No. 2. Women's shoes with removable top.
The amount of capital investment is from 30 thousand rubles.
Business payback is 3 months.
This new business idea comes from the USA. Its founder, having invented these unusual shoes, was able to solve the problem of many women. Now you don’t need to buy 10 pairs of shoes, just buy different replacement uppers.
These women's sandals are a base for shoes to which various upper materials are attached. Such replacement elements may have different designs and colors.
This means that during the day you can change your shoes several times without changing them even once.
The advantages of this idea are obvious:
- Save money on buying multiple pairs of shoes.
- Easy to use - the replaceable top is attached to special rivets.
- Uniqueness - few people in Russia can boast of having such original shoes.
- You can change the top of your shoes often, thereby matching them to your next outfit.
Implementing such an idea will also not be difficult. You can create an online store so as not to spend money on renting premises. There you will sell shoes and replacements for them.
One interested client is enough to create an advertisement. New fashion trends are spreading quickly among women.
And if you also make a discount and give one replacement top for free with your first purchase, you are guaranteed success.
No. 3. Painting cars with rubber paint.
The amount of material investments is from 30 thousand rubles.
Business payback – from 3 months.
This new trend appeared for the first time in the USA and has already gained great popularity. More and more car enthusiasts prefer using liquid rubber or Plastidip.
Liquid rubber has a number of advantages compared to other paints:
- It is durable and wear-resistant.
- Protects the car coating from scratches.
- Protects against ultraviolet radiation.
In addition, this the new kind The paint is easy to apply to the car.
Many auto repairmen prefer Plastidip because:
- In order to paint the car, you do not need to disassemble it. Liquid rubber can be applied by spray.
- From the moment of applying Plastidip to the complete drying of the car, only a couple of hours pass.
- This technology does not require many devices - only the liquid rubber itself and a spray gun (a tool for applying paint).
- If you need to remove the coating, this is no longer a problem. Plastidip is removed in an even layer without any effort.
All you need to implement such a business idea is a rented garage or other suitable premises.
Simply print out flyers indicating:
- The cost of your work.
- The advantages of such painting.
- Examples of completed work.
The first clients will not be long in coming, as the idea is very promising and relevant today.
No. 4. Website for online planning of residential premises.
The amount of capital investments is 75 – 100 thousand rubles.
Payback period – 6-9 months.
New small business ideas appear in the United States every day, and this business idea was no exception. Namely from America to entrepreneurial sphere Russia comes up with most of the original ideas.
At first glance, this idea does not seem entirely new. Surely many have already met free apps on the layout of apartments or houses.
But they have a large number of disadvantages:
- Limited possibilities for choosing furniture and calculating its dimensions.
- Lack of connection to communication networks.
- Lack of room design options.
Another option for planning your home is design bureaus, but their services are often expensive.
And only an online planning website will help solve all of the above consumer problems.
All you need to organize this business idea is to create a convenient, high-quality website with which you can plan your room, select furniture and wallpaper, choose floor coverings and arrange an online version of the bathroom, linking it to your communications scheme.
This new idea for small businesses will definitely be successful, as it will allow the customer:
- Save time and money.
- Save your nerves.
- Receive immediately finished project layouts of all rooms at an adequate price.
You can contact an experienced programmer who will help you implement such a business idea. But, if you have enough knowledge in this area, you can save money and create a website yourself.
To do this, you need to select and purchase hosting.
Just search the Internet for “purchase hosting” and determine the best option for yourself:
After that you choose Domain name and register it on one of the services:
- https://www.reg.ru
- https://www.nic.ru
Next comes the most interesting part - go to the website builder and start filling it out. The most convenient options for beginners are considered https://ru.wix.com
If you figure it out, everything is quite simple. But if you still lack experience, contact a specialist.
In order to quickly attract customers and make additional advertising, you can:
- Start cooperation with large hypermarkets of building materials and furniture centers. You will be able to create the layout of buildings taking into account their furniture options. This will serve as mutually beneficial advertising for each other.
- Agree on cooperation with designers. You will turn to them for help in choosing the style of apartments, and they will advise you as a room planner.
- Take into account all the nuances when decorating a house, give discounts to regular customers. In this case, they will definitely recommend you to their friends.
No. 5. Fitness bus is a new fashionable idea for business.
The amount of investment is from 900 thousand rubles.
Business payback is 9-12 months.
Trend healthy image life came to us from Europe. And with it come such brilliant ideas for small businesses. The fitness bus, as a business idea, appeared in Europe recently. This is a completely new type of business for Russia.
Despite the large capital investment, this business will pay for itself in less than a year. And, most likely, it will become very popular, since it has no analogues in our country.
What exactly is a fitness bus?
In appearance, this is an ordinary bus, only in place of the usual seats there are various simulators.
This type of bus first appeared in London, where it runs around the city, and office workers can drive it to work or home.
Who would be interested in this business format:
Office workers or businessmen.
As a rule, these people spend a lot of time at work and they simply do not have enough time to visit the gym.
Most young mothers want to regain their good figure, but when spending time with their baby, they do not have this opportunity.
Young people, students.
Usually, students also do not have enough time for gyms due to the heavy workload at universities. And with the help of a fitness bus you can exercise and save time.
Moreover, no additional advertising is needed to implement this idea. Such a bus, plying around the city, will already cause an extraordinary stir among passers-by.
You can create routes according to the wishes of your clients, or you can drive up to their homes. Hiring a fitness instructor is also a good option - this will be an added bonus.
No. 6. Vending machine for salads.
The amount of capital investment is from 1 million rubles.
Business payback is up to 12 months.
This business idea came to us from the USA, or more precisely from Chicago. Its founder, Luke Saunders, decided that fast food sold in vending machines was no longer relevant. He created a completely new direction and succeeded in it.
The essence of the machine’s operation is as follows: inside there are compartments with prepared and chopped vegetables. When a buyer selects a salad, each cell containing the product is opened and the finished salad is placed in layers in a special container.
Thus, the products retain their freshness for as long as possible and marketable condition. The buyer can also choose a sauce for the salad.
This idea has many advantages and, given the pace of large cities, it will certainly be popular among citizens.
The only disadvantage of this idea is its high cost.
What you need to spend on when organizing such a small business:
- Buying yourself. They are expensive, and besides, devices suitable for this idea are not yet widespread within our country.
- Rent a place where this machine will be installed.
- Purchase of vegetables and fruits that will be used to prepare salads.
- Purchase of utensils that will be needed for packaging.
- Organization of an advertising campaign.
If after all of the above you still want to become successful, thanks to this useful and delicious business idea, do not forget about the nuances that will help you achieve your goal.
Do you want to get even more? interesting ideas for business?
See review 10 interesting options from America:
No. 7. Sales of coffee in edible cups.
The amount of material investments is 150-200 thousand rubles.
Business payback is 12 months.
This business idea has already won many fans around the world. It is believed that it appeared in Europe, although other sources claim that its homeland is the USA.
The business idea is that you sell ordinary coffee in unusual containers - edible. The glass is a cookie or wafer, which is treated with special chocolate. This chocolate does not melt even at high temperatures.
Let's consider all the advantages of such a business idea:
This business idea is “tasty and aromatic.” It is promising for implementation, regardless of the region of residence.
The step-by-step process for implementing this looks like this:
- Choose the most promising place to sell coffee. This could be big shopping mall or a small coffee shop near the metro. It is important that she is in a public place.
- Agree to rent the selected location.
- Research consumer demand. Find out which coffee the residents of your city or region prefer.
- Buy necessary equipment and goods.
- Create a page on a social network. Inform your subscribers about new products or promotions.
- Print promotional flyers. Hand them out in the park or on the city streets.
- Don't forget to run promotions and discounts.
If you correctly draw up a business plan and organize a business, with the help of this idea, you can not only become successful entrepreneur, but will also become famous throughout the city.
We have reviewed the newest business ideas who came to us from various countries and analyzed how to succeed in these original and promising areas.
Whatever business project you like, remember: persistence and creativity will make your business successful.
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The first and important stage in opening your own small business is choosing the area and direction of activity. You can start a business from scratch and quickly achieve results only if you have a good understanding of what exactly you want to do, how much money you are willing to invest and how to turn your favorite business into a stable source of income.
The best plans and projects
Small business ideas are plans for organizing production and trade in services, goods or intellectual property with minimal investment. The choice of field of activity must be based not only on personal preferences, but also on the profitability of the business plan and market conditions.
It is better to implement business ideas from scratch based on your own experience. So, for example, if you are well versed in cars or are great at sewing designer clothes, it will be easier for you to open a service station or atelier. By assessing your own knowledge, you will understand what requirements to place on service personnel. If you don’t have a passion or hobby, but at the same time feel the spirit of an entrepreneur in yourself, start with a direction that never loses its relevance and demand.
Ready-made business ideas that, as a rule, justify the investment are:
- Hairdressers and beauty salons;
- Repair of household and computer equipment;
- Construction, plumbing, electrical;
- Providing services of a designer, translator, editor;
- Cooking and confectionery, baking.
At the initial stage of developing your own business, it is not necessary to attract a large start-up capital, take out a bank loan or use a franchise. Start small, gradually increasing the number of goods and services offered to the population. Once you have earned a reputation, establish your own sales channels, begin to build long-term partnerships and receive stable income, it will be possible to attract large investments and launch large-scale production.
The key to success in small business
Before starting your own business, determine for yourself what goal you are pursuing. If you want to get rich quick, prove your business skills to someone, or simply manage a lot of people, your venture will most likely be doomed to failure.
When considering specific business ideas, you need to understand that entrepreneurship is not easy, painstaking work that requires a balanced approach to solving a variety of situations.
A successful business is based on the quality of goods and services. Therefore, in the initial stages, be sure to ensure that the client or buyer is always satisfied. Focus not on quantity, but on quality. This will provide you with long-term partnerships, a base of regular customers, stable growth and significant income.
Owning your own business is not only an opportunity to improve your financial well-being. Entrepreneurs get a great chance to improve the world and give others new perspectives. Many people believe that modern world offers fewer and fewer opportunities to start, all niches are occupied, and spheres of influence are distributed. The era of making profits by only meeting the minimum requirements in terms of customer satisfaction is truly over. The consumer truly has the right to receive the best services and products. But also, each of us is looking forward to something new. Clients, like children, want to be surprised and pampered with new “toys”. The world is evolving and new needs are emerging. Their satisfaction, fresh and original ideas become the basis of successful business projects. We will introduce you to such ideas.
“Fresh and successful ideas for trading”
A store that pays to enter
In the small Australian town of Coorparoo there is a store that specializes in selling gluten-free products, it is called “Celiac Supplies”. Recently, the store has become famous, and its name has even begun to appear in the headlines of foreign publications. The reason is an innovation invented by the hostess. Visitors pay for the right to enter the store. The entrance ticket price is low and is 5 Australian dollars. Pensioners, people with disabilities and children are exempt from payment. A visitor who purchases a product in a store receives a discount equal to the amount paid for entry.
The owner of the store, Georgina, explains the essence of the innovation very intelligently: “People come in, look at the products and prices, leave and buy the same products in another store. Why should I waste my time and energy and work for free?” Georgina is trying to convey a simple concept - there are things in the world that you get for free (sun, air, birdsong), but other people's work should be valued with dignity.
The innovative approach to trading was met with mixed reactions. Many criticize the entrepreneur, some openly laugh at her. There is considerable debate on the store's Facebook page about the appropriateness of such approaches.
But Georgina still achieved a certain result. Although there was no significant increase in profits, there were much fewer thefts and idle onlookers in the store. But from a publicity point of view, Georgina has achieved an outstanding result.
What is the point of this Australian store example? Look for non-standard approaches to attracting customers. Advertisements offering the “best” or “lowest” prices are quite boring and do not cause the expected influx of visitors. An advertising poster that reads: “We are the greediest sellers in town. We are so insolent that we demand money for entry!” will have the effect of a bomb exploding and will attract many new customers to your store. People will come to you just to watch and have fun. And they will definitely buy at least some little thing.
Without packaging
The lack of packaging significantly reduces the cost of any product. This technique does not always work, but in some situations it brings additional income. This principle is used in the work of Bulk Barn (Canada). The chain of retail establishments has installed special glass vending machines in which customers can choose various products. More than four thousand items are sold without packaging: loose leaf tea and coffee beans, cereals, flour, spices, nuts, dried fruits, sweets and many others. In addition to the attractive price, the chain is developing a new movement to eliminate plastic packaging materials that pollute the planet. It is worth noting that the idea works and brings huge profits to the company owners.
We sell muesli
This business idea received the title of best in 2013 young enterprise Germany. The business was created by three friends from the city of Passau. Young entrepreneurs managed to meet the starting capital of 3,500 euros.
The essence of the idea is simple and ingenious. The guys created an online store selling muesli. Buyers are given the opportunity to choose various, but always only environmentally friendly ingredients and mix them at their discretion. The assortment includes several types of cereal bases, a huge variety of fruit additives, and nuts. The store also offers high-quality teas, fresh juices, healthy cereals, and coffee.
In 2007, when the business was just being created, it consisted of one point of sale and online store. Now it is a developed network with about 200 employees.
Master class on how to properly sell men's jeans
It is generally accepted that shopping is an exclusively female activity. For most men, any trip to the market or store turns into real torture. Standard shelves, on which various items of clothing are laid out in stacks in several rows, cause melancholy and despondency in men. Search and fitting the right size most consider it a waste of time.
Nadya Shurabura, who created the innovative Hointer jeans store in the American city of Seattle, made a wise decision to take into account the peculiarities of male psychology and create the most comfortable conditions for customers.
The store sells only men's jeans; the flocks of ladies chattering and choosing goods do not distract or confuse the stronger sex. There are no endless racks of folded jeans here. Only hangers located on beams. The front of the product is facing the buyer. Each model is presented in only one size, although all options are in stock.
Buyers are offered a convenient application for their mobile device. With it, you can scan the QR code of the model you like and indicate your size. Literally within a few seconds, a notification is sent to the buyer’s device indicating in which fitting room the ordered jeans are waiting for him. The model you like and fit is paid for at the checkout. Anything that does not satisfy the buyer is sent to a special hole in the fitting room.
Men will agree that such shopping conditions can be considered ideal.
Freeosk - a special tasting machine
The very first devices of this type were created by the German confectionery company Stollwerck in 1887. Customers were offered the opportunity to try the sweets before purchasing. Since 2013, Chicago supermarkets have revived this tradition and installed special Freeosk machines. To install a free tasting machine, it is important to choose the right location and place of maximum concentration of the target audience.
The benefit for customers is obvious - the opportunity to try new products for free. The benefits of a supermarket are less obvious to the uninitiated layman - cheap marketing research interests and tastes of buyers. About how much a positive image rises trading network, not worth talking about.
Delivery of purchases to the airport
Popular Australian shopping stores Woolworths offers its customers new service– the ability to order and pay for goods through mobile app. The purchase is delivered to the airport and handed over to the client after the plane lands.
U business people This service aroused great enthusiasm among tourists and immediately began to be in enormous demand. A tired traveler, upon arrival in the city, no longer needs to head to the store to fill an empty refrigerator with food. Everything can be ordered in advance and received at the exit from the airport.
“Ideas for restaurant business”
Admission with pre-purchased tickets
The owner of Chicago's Nextrestaurant, Grant Achatz, got the idea from airlines. You can only enter the airport with a plane ticket purchased using an online service. A similar system works in this restaurant. It is simply impossible for a visitor from the street to get into it. Entry is limited to those who have pre-paid for a specific menu in advance through the online ordering system.
The innovation was liked by visitors, who now do not have to wait for a free table and order fulfillment. Menu prices depend on the day of the week and time of day. The most expensive option is Saturday evening, at weekdays and at lunchtime the cost of the order is noticeably lower.
The restaurant menu changes radically at least once every 3 months. The previous option is never repeated. The restaurant offers dishes from different national cuisines and has an endless supply of ideas. The establishment is extremely popular; there are no free tables here.
Creative from Blockbuster
While watching a movie, cinemas offer the standard set: drinks, popcorn and other snacks. While at home, many people like to eat well and watch a good movie.
Entrepreneurs serving visitors to one of the film festivals in Toronto came up with the perfect idea - to offer restaurant guests dishes from films that are presented in films today.
A restaurant that counts calories consumed
Restaurant Hitzberger (Switzerland) offers guests original service. The waiter brings the bill, which indicates not only the prices, but also the number of calories in each portion eaten.
This idea can be developed further. For example, offer a menu low in fat or carbohydrates. Protein options are available for those who are watching their weight and caring about their health. You can organize competitions and reward customers who consume the most calories.
The idea is a success because most of establishments Catering offers very high calorie and unhealthy food. Additional feature monitoring the composition of dishes and their impact on health evokes gratitude from guests.
A restaurant where guests create their own drinks
A simple and very cool idea was proposed to visitors by the owners of the Japanese bar Logbar. Here the client is given the opportunity to create new cocktails by mixing different ingredients. Be sure to come up with an original name for the drink that is included in the bar menu and offered to other guests.
If the drink is successful, its creator makes good money. According to the terms of the project, part of the bar's profits is offered to the creator of the cocktail.
“Ideas for hotel business”
Twitter hotel
On the island of Mallorca there is an interesting SolWave hotel, which is used to attract guests to this super-popular social network. Each guest has the opportunity to download a proprietary application and gain access to original entertainment. Branded social network allows you to participate in competitions, communicate with other guests and make appointments at hotel parties, meet new people and flirt.
The hotel also has original rooms. In one of them, on the wall hangs a huge mirror with a luxurious mustache painted on it. You can instantly send a funny photo of yourself in this mirror to your friends. Using special hashtags, you can order drinks to the administrator.
“Earn money on the Internet”
Online dining
Sociability, attractiveness and cooking skills are characteristic features many girls. Seo-Yun Park from South Korea that there is good money to be made from these underrated talents. The girl quit her boring office job, bought a camera and started broadcasting her lunches online. A cool hobby has developed into a worthy source of income. From advertising and views, Seo-Yoon earns about $10,000 every month.
The secret to the popularity of this show is simple. In developed countries, the number of single people who are entirely focused on their careers is noticeably increasing. For them, lunch with a virtual interlocutor becomes a real godsend, brings the joy of communication and brightens up loneliness. The girl also provides assistance to those who are forced to go on a diet, but are not ready to give up a traditional dinner in society and a pleasant conversation.
