How a commercial proposal is formed. Commercial proposal: sample and template

The commercial offer should be such that you want to read it in full and, if you don’t respond to it immediately, then certainly keep contacts for the future.

The purpose of any commercial offer is to sell. In this case, we're talking about about finding clients for a particular service. On the one hand, a person in need of certain services is looking for those who can provide it to them, and on the other hand, having received an offer that suits him, he will not only solve his problem, but may also want to cooperate with you in future. So this document requires a serious approach.

We consider the features of drawing up a commercial proposal for the provision of different types services. You will also be able to get acquainted with specific examples of commercial proposals for security, transport, legal, construction, and repair services.

Don’t forget about the basic requirements for the CP

Any Commercial offer, including the commercial proposal for the provision of services - this is primarily a “selling” text, therefore it must contain all the elements required for this type of presentation of information:

• attention-grabbing headline;
• offer – a briefly and succinctly stated essence of the proposal (“if you do this, you will get this”);
• justification of benefits for a potential client;
• call to action and contact information;
• use of graphic design elements: subheadings, lists, different fonts, possibly illustrations.

As in other commercial enterprises, when offering services should be avoided:

• a detailed description of your company with details, especially at the beginning of the proposal;
• uninformative headlines, the most ineffective would be the phrase “commercial offer”;
• complex, confusing wording in the presentation of the offer;
• epithets that do not carry meaning and are not proven by facts, such as “highly qualified specialists”, “high level of skill”, “successful implementation”;
• phrases that lengthen the text, which can easily be removed from it without changing the meaning, for example, “We will be very glad to cooperate with you”, “We will be happy to come to your aid”, etc.: business people will get acquainted with your proposal and busy people who have no reason to waste precious time on “water” in commercial texts.

Features of CP “At your service”

What is the difference between commercial offers, the task of which is to encourage the use of a certain service? Let's consider their fundamental features.

1. Purpose of the offer:
   • if a “cold” proposal is drawn up, that is, everything is sent to potentially interested clients, then its goal is to talk about an opportunity that may one day be useful, and to satisfy this need better with this particular company;
   • for “hot” personalized CP, the goal is to inform about the nuances and encourage cooperation, highlighting the most positive aspects and strengths interactions.
2. The target audience: Commercial proposals for services are placed on the table of executives and senior managers who make decisions about their organization and payment.
3. KP style: businesslike, without familiarity, quite restrained, maintaining dignity.
4. Additional points:
   • it is important that the commercial proposal is drawn up in such a way that the client immediately understands that it is not just trying to sell a service, but also thoroughly understands it;
   • It’s great if the text of the CP will focus on solving pressing problems target audience or specifically the addressee;
   • clear and clear identification of resources to solve the customer’s problem and the benefits of choosing your company.

Examples of commercial proposal texts

In these examples, the CP for the provision of various types services, the emphasis is on the content, the aspect of printing design (illustrative material, use of color, fonts, etc.) is left to the discretion of the developer. The examples are relative.

Commercial proposal for the provision of security services

A BUTTON THAT CAN KEEP YOU OUT OF TROUBLE
Console security of any objects

Do you have unwanted guests and they could be dangerous?

Unexpected trouble will never take you by surprise if your office or store is equipped with a panic button. No matter what happens, not even five minutes after pressing the button, the rapid response team will be at your place and will immediately solve the problem of any complexity.

Security agency "Panther-plus" organizes remote control security of retail, office, industrial premises, as well as apartments and private houses. We will provide:

• 24-hour monitoring of the facility entrusted to us from a centralized console in the control room;
• upon receipt of a signal, the arrival of an armed group within 2-5 minutes.

At our disposal:

• 15 staffed groups in cars, dispersed in different areas of the city;
• more than 200 licensed employees aged from 25 to 40 years, each of whom has undergone special training and has experience serving in the armed forces or law enforcement agencies;
• service firearms permitted for use in security organizations: PKSK and Izh-71 pistols;
• special means for communication.

Additional services

By contacting the Panther-Plus manager or reading the information on the official website htpp://www.panteraplus.ru, you can familiarize yourself with the full list of services provided by the security agency:

• installation and maintenance of video surveillance systems;
• installation of office and home intercoms;
• all work related to security and fire alarms;
• armed security of the facility;
• ensuring access control;
• safety during events;
• information and consulting services regarding legal protection.

Call 555-55-55, and customer service manager Petr Sergeevich Ivanenko will advise you on any issues of cooperation. You can also leave a request on the website htpp://www.panteraplus.ru, and we will contact you.

The first 5 clients receive a 10% discount on services. Flexible discounts for regular customers.

Security agency "Panther-plus"

555-55-55

http://www.panteraplus.ru

Commercial proposal for the provision of transport services

Cargo transportation without problems at anti-crisis prices

Your cargo is in the right place without noise and dust

Your company does not need to waste time and effort organizing cargo delivery to any point in the country. Contact the Podorozhnik company and entrust your care to professionals.

"Podorozhnik" operates on domestic market since 2003. We have successfully delivered more than 150 million tons of various cargo to all cities of our country. We do not need intermediaries: our own resources will fully ensure the safety of your cargo and its timely delivery.

By contacting us, you receive:

• resources of our fleet, equipped with cars and trucks of various carrying capacities;
• the ability to transport cargo from 1 quintal to 60 tons to any region of the Russian Federation;
• cargo insurance;
• tracking the movement of cargo using a geolocation system.

Prices that please

Thanks to the use of internal resources and the absence of intermediaries, Podorozhnik has the ability to install minimum prices for your services. For our clients we have provided:

• the possibility of transporting goods on credit;
• providing a cumulative discount for regular customers and business partners;
• Possibility of preferential rates for loading and unloading.

Attention, promotion! Free loading for the first 5 January customers!

We value your trust

We are responsible for the professionalism of our employees. If our drivers deliver the goods more than 24 hours late, you will be refunded 30% of the cost of services.

Call, write, come

We will answer any of your questions by phone. 123-22-22.

We accept letters to email address [email protected] We respond 24 hours a day within two hours.

Come to our office at the address: Moscow, st. Gvardeiskaya, 93, we are open 7 days a week from 8:30 to 18:00.

Commercial proposal for the provision of legal services

Pay a lawyer 20-40% less
Legal support of business activities

The salary of a full-time lawyer is a serious expense for any entrepreneur. Meanwhile, competent legal support is a component of the success of any business.

Any task can be handled by the experienced professionals of Legolas LLC, who have been successfully operating in the legal field for more than 10 years.

Services for entrepreneurs:

• quick registration or liquidation of an organization of any form of ownership;
• changes in registration data;
• full legal services for the company's activities;
• financial statements;
• lawsuits and challenging decisions;
• information services on civil, tax, land law;
• assistance in the preparation and execution of business documentation.

The customer is always right

10 years of experience and reviews from more than 1000 satisfied clients speak of our professionalism and ability to guess the client’s desires. Spend time growing your business rather than studying regulations.

Place your legal issues on the shoulders of Legolas LLC and forget about them forever.

If, as a result, you remain dissatisfied with our cooperation, we are ready to return up to 60% of the amount you spent.

We cooperate with entrepreneurs from any region of the Russian Federation.

Flexible payment system

We provide discounts to regular business partners

For clients who order more than 2 services, the third one will be provided at half the cost.

A full list of services and prices is on our website http://femidalegolas.ru

Dial 222-33-44 and we will be happy to answer any of your questions.

We are waiting for you from Monday to Friday from 9:00 to 18:00 in our office at the address: Moscow, st. Cow shaft, 9.

Commercial proposal for the provision of construction services

Archistroy company - we build something that you will be proud of!

Short lead times, high-quality materials, just a few days

Do you need to build a building and don't know where to start? “The construction company “Arkhistroy” will fulfill all your expectations in the following areas:

• drawing up a project for a future structure;
• full cycle of construction services, from foundation to finishing;
• landscape design of the territory;
• renovation of premises of any complexity.

Why is it beneficial for you to enter into an agreement with the Archistroy company?

1. An absolute guarantee of meeting deadlines, officially recorded. If the construction project is not ready by the appointed time, we will return 30% of the amount as a penalty.
2. Using only certified materials produced by European companies (we cooperate with manufacturers).
3. Prices Consumables without intermediary markup.
4. A staff of specialists of all profiles who have special education and have undergone training and certification in International school builder in Vienna (Austria).

It’s convenient to cooperate with us!

• Having concluded an agreement, you make an advance payment in the amount of a quarter of the amount, the rest is paid after the delivery of the object;
• We purchase materials only with written approval or in the presence of the customer;
• possibility of payment in installments within 12 months after conclusion of the contract;
• We do not increase the estimate without the client's request.

Interested in cooperation?

Call 365-48-48 or leave a request at e-mail [email protected].

Client Relations Director Sergey Eduardovich Kotenko will advise you on any issue that arises.

We provide a 12% discount to clients who say the code phrase “Vivat, Archistroy” when contacting them.

Thank you for your attention!

JSC "Arkhistroy"

Moscow, st. Avangardnaya, 12

[email protected]

Commercial proposal for the provision of repair services

REPAIR NEEDED? WE WILL HELP!

In a few days you will enter a completely renovated room!

Have you moved into a new house or apartment?

Do you want to start working in a newly renovated office?

Do you need to refresh and update the room, or do a redevelopment?

REPAIRS NEED TO BE MADE!

The Masterova company will be glad to carry it out for you!

All types of work - in one company!

We perform:

• repair and Finishing work any types;
• plumbing and electrical installation work;
• installation of metal-plastic windows;
• installation of air conditioners and ventilation systems;
• export construction waste, cleaning the premises and territory;
• assistance in preparation and coordination project documentation for redevelopment;
• technical supervision of all actions performed;
• post-warranty service.

At the request of the customer:

• In addition, interior designer services can be provided;
• assistance in delivering materials and bringing them to any floor;
• Full supply of materials from recognized brands is possible.

There are a variety of ways to promote your business: these include advertising campaigns and active promotion on social media. networks, and various gift and bonus programs for their clients, and creating their own websites describing services and products, and influencing people’s opinions about the company through various sources of information. Constant promotions and incentives to buy this or that product can in fact be called marketing moves that allow you to create a customer base, collect the necessary data and develop the company, meeting the requirements of its customers. In all areas of any business providing services, there is a need to somehow advertise your product and declare yourself as a good manufacturer. And in these matters, aggressive marketing is not the best solution. Each client is interested in a specific list of services, which can be set out in full only in a well-written commercial proposal, on the basis of which subsequent contracts are concluded.

What is a commercial offer

Every sales manager of any company has encountered in his life the preparation of a commercial proposal and knows firsthand what a hassle it really is.

In fact, commercial proposals are certain documents that need to be sent to your partners. If everything in the document is stated correctly and correctly, then the company is guaranteed a profitable contract. If not, then all the blame falls on the manager who drew up the specific proposal, because because of it, the company loses valuable customers.

Recently, it has been widely believed that commercial proposals are a type of modern selling text, which clearly and in detail describes all the services provided by the company, the conditions for receiving bonuses, discounts and special offers. Well, due to the fact that there is no specific framework for preparing a commercial proposal as such, it is quite possible that it can be drawn up in free form and have a different structure. The main thing is that it brings results, namely the company’s profit.

Types of commercial offers

Any manager working in large company, knows how to make a commercial proposal. Just like any copywriter can write the appropriate “selling text”. So is there a difference in the first and second cases? Of course there is! And it really is huge. As mentioned earlier, in one case it is a standard document, in another it is a well-written text calling for the purchase of a particular product.

There are basically two types of commercial offers - personalized and non-personalized. From these names it is quite easy to guess how exactly the commercial proposal drawn up in both cases differs. A sample of a well-written document will help you avoid mistakes in the main points.

Personification of the offer

A personalized commercial offer is prepared by company representatives specifically for one client. At the same time, it is important for the document to satisfy his individual needs. If a commercial proposal is successfully drawn up, the company will have a satisfied client and a good reputation.

Let's look at an example big business. Partners tend to meet with each other and discuss the details before concluding any contract. If one of them is satisfied with the terms of the other party, then he sends a request for a commercial proposal, which describes the type of services provided, the individual terms of the transaction and the amount of payment for certain services. Both parties remain satisfied. And if one of the parties does not fulfill the terms of such a “contract,” then the deal is terminated.

Non-personalized offers

Unlike the first case, non-personalized commercial offers are a way to attract the attention of a new audience. This is the type of those very selling texts, which describe in detail the various advantages of the company and express an incentive to buy the product.

A non-personalized commercial offer, a sample of which, no doubt, everyone has seen, is also called “cold”.

A characteristic feature of this proposal is that it does not specifically address potential client. The text is aimed at a wide audience of people, often of different age categories. It is only needed to attract a new customer base. Doesn't have much uniqueness. It may describe the company's advantages and one or two conditions for receiving a discount, but nothing more than that. As a rule, such proposals, written by skilled specialists, attract people.

Quote functions

From what is written above it is clear that commercial offers are an integral part advertising campaign. But what exactly is their function? What should a person feel when reading about a particular company on the Internet or on flyers?

Here are a few criteria that a written commercial proposal must meet:

• attract attention;
• interest potential consumers;
• encourage a person to buy a product;
• push to purchase using bonuses, exclusive offers, etc.

Based on these requirements, a commercial proposal is subsequently drawn up. It is very important to know which audience this document is aimed at, because different generations have different needs.

Therefore, it is stupid to advertise dentures, for example, using tools that are relevant to modern youth. To attract a truly desired audience, a commercial proposal must be correctly drawn up. It's not difficult to find a sample.

Drawing up a commercial proposal, its structure

IN mandatory Any commercial proposal form must contain:

1. Heading: logo of the company providing the services. This will attract the client's attention.
2. Subtitle: describes the product or service provided by the company.
3. Brief advertising of services and conditions.
4. The advantages of choosing your company, the terms of cooperation, a description of the benefits of cooperation.
5. Sender's contacts: phone, email, company address.
6. Trademarks.

At the same time, in order not to tire the potential client, you should make a commercial proposal, the template of which is described above, no longer than 1-2 pages. This way, there is a greater chance that the potential client will read the proposal received to the end, and not throw it in the trash on the first lines.

What marketing tactics are best to use?

When drawing up a commercial proposal, it is important to pay attention to the problems of the population and target audience. If you competently convince a person that your services are exactly what he needs, the advertising can be considered successful.

It is customary to distribute commercial offers either by mail or on the Internet by e-mail; one-page sites also work well, where the provision of the necessary services is described in detail.

When printing a commercial proposal for the provision of services on paper, special attention should be paid to:

• the quality of the paper on which it is printed;
• color scheme;
• absence of errors;
• clearly defined conditions;
• watermarks as an indicator of the seriousness of the company.

Most people judge by the cover. So design plays an important role in attracting clients and their response to the commercial proposal, the form of which he will hold in his hands.

1. In the eyes of a potential client, you are reduced to a dull spammer.
2. Your letter may end up in the spam folder, and people simply won’t read it.
3. An ugly and illiterately designed electronic offer will clearly not benefit your reputation.

Cold selling works much better with phone calls than with sending unsolicited text to other people's email addresses.

Often, a company’s reputation, due to aggressive marketing, turns out to be lower than expected results, and therefore customer base Such companies, as a rule, do not have one, or people treat all proposals with some distrust, so you should carefully monitor the activities of employees, study the market and the purchasing power of your clients, and learn about their wants and needs. It is important not only to attract, but also to give attention to other people, expressing this through flexible commercial offers.

Provision of services

It is widely believed that a commercial offer is a kind of marketing ploy, which is just as useless as other flyers, but it's not. A well-drafted commercial proposal for the provision of services (see the picture for a sample) is almost a full-fledged contract that only needs to be signed.

It is quite stupid to aggressively encourage people to purchase a particular product without calling or first familiarizing themselves with the company’s services. It is important to understand what problems the client is experiencing and how you can present your services to him in the most favorable light.

There is no formula for an ideal commercial offer due to the fact that, after all, companies and services are very different, and for one circle of consumers some aspects are most relevant and important, while for another, other problems come to the fore.

Gross errors in drawing up a commercial proposal

Many marketers abuse the fact that they make a commercial offer oversaturated with information, which is why many clients are perplexed, and ultimately the meaning of the message becomes not entirely clear to them. Or it happens that the text is replete with beautiful speech patterns and “praise” of clients, which leads to certain suspicions.

To understand all these mistakes, you need to approach the situation more practically. Let's say there is a need to make a commercial offer for a product. This product is computer chairs and chairs. And we need a way to sell them.

What should not be written in a commercial proposal form:

• history of the company and its leader;
• long stories about how painstakingly and carefully you take the production of chairs;
• even longer stories about how comfortable the chairs are to sit on;
• various “serenades” to clients and the promise of mountains of gold and a cure for all diseases.

Write briefly about the company's experience in the market, you can add 1-2 reviews from satisfied customers, focus directly on the needs of customers, the main need in this case is convenience and practicality, as well as maintaining health.

A commercial supply proposal, a sample of which is publicly available, is also easy to draw up. The scheme is absolutely the same - you should not be scattered about some abstract topics. The main thing in delivery is efficiency and quality, and this should be emphasized. Many companies often need prompt delivery of raw materials for their production. The proposal form itself may look rather modest, but here the quality of execution comes to the fore.

But there are identified patterns that state that:

1. Most people notice the title first, and if it interests them, they read on.
2. Particular attention should be paid to “special” words that attract attention, such as “free”, “new”, “amazing”, “best”, “top quality” and so on.
3. The text must be structured and divided into paragraphs so as not to “overwhelm the reader.”
4. It’s even better if the document contains illustrations. This allows you to hold your gaze longer.

Modern technologies make it possible to create bright forms that attract attention, and to sufficiently, broadly and openly describe all types of services provided. All that remains for a person in this case is to write a literate text, the machines will do the rest.

Drawing up a commercial proposal online using a template

Not all managers are able to cope with this task, and therefore often resort to the help of the Internet. Yes, nowadays it’s enough to just download a ready-made form or, even better, make a commercial proposal (a sample for services below) online. Of course, such an offer will not be ideal and is unlikely to interest a large audience. But for a new company ready-made templates with modern graphics solutions they will be just right.

The visual component should be pleasant, and by and large it does not matter whether it is very similar to others, but as the company develops, great attention should still be paid to the design of its services.

A commercial offer is The best way announce yourself in modern world, where every second person dreams of a successful business, and few achieve dizzying success. However, if you sell your services correctly and know how to interest your clients and treat them humanely, then even the most small business will flourish.

Evgeniy Malyar

Bsadsensedinamick

# Business nuances

Samples of commercial proposals

A commercial offer is usually divided into two categories: “cold” – intended for mass mailing, and “hot” addressed to specific managers of companies theoretically interested in services.

Article navigation

• The main task of the commercial proposal
• The role of templates
• How to draw up a commercial proposal for the provision of services, examples
• Commercial offer for transport services
• Commercial proposal for design
• Commercial offer for cleaning services
• Commercial offer for furniture manufacturing
• Car service, proposal for cooperation
• Offer for special equipment services
• To provide legal services
• Building maintenance
• For garbage removal
• For the production of metal structures
• Commercial proposal for site protection
• Offer to provide accounting services
• Commercial proposal for the provision of educational services
• Manual for sewing curtains

All commercial products are divided into two categories: goods and services. It is necessary to sell both, and one of the most effective tools promotion is rightfully considered a letter containing an offer.

The article will discuss the rules for composing texts promoting services and provide examples of them with comments.

The main task of the commercial proposal

At many enterprises, writing a commercial proposal is entrusted to the most qualified specialist. It is believed that he is the one who knows everything about the product being offered, and therefore will cope with the task better than anyone else. This approach is justified in a number of cases when it is known for sure that the letter will be read by people who understand all the intricacies of the matter. For example, a generator for a power plant cannot be offered to a large energy supply company. in simple words" But concluding an agreement for services (or rather, their provision) is most often achieved after reading the text of the head of the company, who does not delve deeply into the nuances.

A common situation: the director received a letter offering cleaning of premises, legal support, or, for example, refilling a cartridge with a visit to the client. The manager calls the head of the department (supply manager, chief lawyer or someone else) and offers to evaluate the usefulness of the proposal for the company.

The main task of the CP compiler is to ensure that his message does not end up being thrown into the trash (or deleted into the mailbox trash) without familiarizing himself with the contents.

The role of templates

Today, downloading a sample commercial proposal for any service is not a problem. After changing the company details and other individual information, you will get a text that meets the main requirements for letters of this kind. Here's an example:

Everything is clear, understandable and concise. However, a universal template for filling has not yet been invented, and, most likely, there will never be one. The sample should definitely be creatively reworked to give it individuality. In order not to spoil a good selling text, you need to know the rules by which it is compiled.

How to draw up a commercial proposal for the provision of services, examples

Just as any car, regardless of brand and price, consists of certain components and assemblies, the right proposal contains indispensable functional blocks, without any of which it “does not work.” And it’s not just about a beautiful letterhead or a sweeping signature. It is important that the letter:

Offered benefits:potential customer services are not very interested in the glorious history of the company and the degree of friendship of its team. He wants to know what benefits he will receive (savings, quality, speed).

Unobtrusively “pressed” on deadlines: Any product has an expiration date. The proposal for the provision of services must also have a deadline that defines its conditions: “Until June 24, 2018, the prices are as follows, and after (by default) it will be more expensive.”

Call to action: Having realized how good the conditions set out in the first part are, and having received a slight push from the second, a potential client may want to talk about concluding an agreement. The actions proposed to him should be simplified as much as possible. Any commercial product is successfully sold when access to it is easy. Just “call this phone number” or “answer this letter.”

These threefold rules are not always observed by the writers of commercial proposals. So in the above example there is no deadline. If all conditions are met, the letter promises much greater effectiveness.

Now it's time to look at specific examples of commercial proposals.

Commercial offer for transport services

Commercial offers are usually divided into two categories:

• “cold” – intended for mass mailing;
• “hot” ones, addressed to specific managers of companies theoretically interested in services.

Based on this classification, it should be understood that in order to increase efficiency, it is desirable to “warm up” the offer, which many sales department managers do not want to do. This means that it is still better to call or visit the selected company before sending a letter. At the same time, it is not at all necessary to seek a conversation personally with the manager. You can have a nice conversation with the secretary (or another employee who has the information), and, if the employee is professionally suitable, then find out:

• Does the company use any services? transport company, or she has her own vehicle fleet;
• what are the volumes of transportation;
• Is the fee expensive?
• is the director satisfied with the existing cooperation;
• if there are complaints, then regarding what unpleasant moments;
• Cargo transportation or passenger delivery is needed.

The work of a salesman is generally very similar to the difficult life of an illegal intelligence officer, and the more he learns, the better.

From the information received, it becomes clear what to focus on when drawing up a commercial proposal. At the same time, even using the template, you should remember the mentioned deadline. However, when negotiating with a particularly valuable client, you can forget about him later.

Download sample

General rules: depending on the profile specifics, requirements for transport services may be as follows:

• trading companies are interested in prompt delivery and safety. If security services are also offered along with transport services, this may become a decisive factor;
• a budget organization that announces a tender for the transportation of goods is often attracted by a good price, supported by the quality of the delivery service;
• Everyone likes discounts.

It should be remembered that the most enviable transportation clients are already working with someone, and they will have to be lured away with significant advantages.

Commercial proposal for design

Typically, design organizations in their main profile specialize in the provision of construction services, and at the same time, engineering documentation is included in the total estimated cost. The rules for drawing up a commercial proposal are the same as in other cases, but it is recommended to pay special attention to:

• high quality materials at a reasonable price;
• speed of design, installation, repair or finishing work.

In this case, at the beginning of the letter it is considered useful to mention the objects that have already been commissioned and the clients who were satisfied. Since the volume of the text is limited, only the main thing should be stated: specialization construction company, use of directly imported materials, warranty obligations and so on.

Budget organizations are more interested in benefits pricing policy, but this does not mean that the quality is acceptable.

As for purely design organizations, then it would be useful for them to provide in their proposal images of buildings built according to the documentation they developed. It's better if these are photographs of houses that you can be proud of.

Download sample

Commercial offer for cleaning services

Commercial offer for a cleaning company subject to required compliance general rules has a number of specific features reflecting advantages and benefits. You can attract clients:

• discounts for regular orders or signing a long-term contract;
• using environmentally friendly, hypoallergenic and health-safe detergents;
• application modern technologies, reducing cleaning time and increasing quality;
• ability to perform particularly complex surface cleaning tasks.

Cleaning services can be offered not only legal entities, but also for ordinary citizens who want to save time and are willing to pay for it. In this case, the “cold” mailing method demonstrates its effectiveness, if, of course, the proposal is drawn up correctly.

Commercial offer for furniture manufacturing

At the present stage furniture business also has its own characteristics, and they consist in the fact that the prevailing share of products is mass-produced in large factories with high technological capabilities. Laser cutting with markings, special equipment for trimming edges, advanced fastening methods - all this is very expensive and inaccessible to small manufacturers.

However, they have a certain market niche - fulfillment individual orders in cases where mass-produced samples do not fit into the interior. The concept of a commercial offer for furniture manufacturing services can be built on this factor. The potential client is offered:

• a unique design that matches his wishes and the characteristics of the room;
• no hassle (measurer arriving at a convenient time, delivery, assembly);
• the ability to view the result in a 3D model on a computer, followed by approval of the order;
• fulfillment of the most unusual wishes regarding the color, shade and shape of furnishings (the notorious “any whim”);
• integration of any technical means into furniture bodies;
• high-quality harmless materials with ISO certificate;
• warranty and post-warranty service if necessary;
• affordable prices.

Download sample

In fact, when offering furniture manufacturing services, it is advisable to focus on the advantages implied by an individual approach and emphasize that the quality of the products is practically no different from large-scale samples.

Car service, proposal for cooperation

Car service is a broad concept and includes services ranging from a car wash to a high-tech service station equipped with sophisticated diagnostic equipment. The peculiarities of a commercial offer for car repairs are that a potential client must understand what services the company can offer him. If a company specializes in chassis or any specific brand in general, then this should definitely be indicated. In particular, information is required:

• on cooperation with vehicle insurers;
• availability of own expertise;
• about special types work performed. In particular, this may be the possibility of restoring expensive body elements, bumpers, supporting frames of SUVs, aluminum parts, argon welding, etc.
• prompt diagnosis and troubleshooting;
• the presence of a heat chamber for drying the body after painting;
• large stock of auto parts.

If there are other advantages that can attract clientele, then they must be listed, accompanying the text with appropriate images.

The ability to easily find a business with or without a navigator is especially important for motorists. A map is required.

Download sample

Offer for special equipment services

The peculiarities of using special equipment are that it is dictated by extreme necessity. When it is impossible to do without an excavator, aerial platform or other means, the client is left with only a choice between possible service providers, and, as a rule, there are few of them. Based on this circumstance, the offer for special equipment is relatively laconic and consists mainly of an offer, which indicates the parameters (characteristics) of the proposed equipment and prices.

Download sample

For the provision of legal services

Legal market services is characterized high competition and the literacy of its participants. It is indeed very difficult to stand out among law firms and consulting firms, so the preparation of a commercial proposal should be treated with special care. It is first necessary to study the conditions of other similar companies and determine possible advantages. Standard benefits include the following:

• high probability of a favorable court decision. Every lawyer knows that a 100% guarantee in this matter is impossible;
• support and guarantee in various authorities on a contractual basis;
• the opportunity to save money by reducing the company's staff of lawyers;
• high qualifications and guarantee of legal impeccability of all outgoing and internal documentation of the company;
• speed of resolution of issues in various authorities;
• the opportunity to receive some types of services for free, for example, consultations.

In all other respects, each Law Firm It decides what benefits it will use to attract new clients.

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Building maintenance

As a rule, commercial proposals to support individual houses, residential areas and cottage communities fall into the category of “warm” and “hot”, that is, pre-agreed. They are rarely sent by mail, especially electronic, and are more often delivered in person after a verbal agreement.

The text of the proposal is tied to a specific object, the service of which the contractor is applying for, and is accompanied by a table with the prices of each service per month and the total amount. Usually the document is addressed to the tender commission. The numbers specified in the offer are decisive. The style of writing is not so important.

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For garbage removal

This service, if provided regularly on a contractual basis, is included in the range of the already discussed Maintenance buildings. The exception is one-time episodes when a large amount of waste is generated after repair, construction and emergency work. In the commercial proposal, the offer contains information about tariffs and types additional services(loading, disposal of hazardous waste).

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For the production of metal structures

In this case, it is desirable that the commercial proposal contains information about the enterprise, its production capabilities, equipment that allows the construction of structures of any complexity, progressive software and other details. It is also worth mentioning that rolled metal is used only of the highest quality. For the customer, when ordering designs, more often quality is more important, rather than the price - he will have to use these products for a long time.

Prices are not given in the text. The cost of metal structures is calculated according to the estimate, but it is individual and represents part of the project.

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Commercial proposal for site protection

It is not customary to skimp on security, so the offer of security services usually places emphasis on the effectiveness of the measures taken. Provide high quality services can be achieved by applying many years of experience and perfect technical means. A list of protected objects belonging to the most famous partners will be very useful.

• personal,
• informational
• fire department
• the territory of the enterprise from the penetration of unauthorized persons.

Monitoring personnel access and ensuring that trade secrets are maintained can also be mentioned.

Despite the secondary importance of the price of the service, you should not forget about it either: competitors, perhaps no less qualified and having no worse equipment, are not asleep.

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By video surveillance

This service relates to the security activities already discussed, and it can only be distinguished if it is provided separately, outside the complex of other measures that ensure security. For example, a proposal to install video intercoms in a residential complex is drawn up in the form of a letter indicating prices for the entire entrance and for a separate apartment. It is advisable to list the technical advantages of the installed system.

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The subject of the contract may be any work for which the use of internal resources for any reason is unjustified:

• catering for company employees;
• washing bed linen for a hotel that does not have its own laundry;
• accounting for a small company;
• legal services;
• supply of components for assembly;
• services for creating an organization’s website and its ongoing maintenance.

In general, the meaning of the term is expressed by translating the word outsourcing - external source. The task of the creator of a commercial proposal is to convince the potential client of the benefits of outsourcing cooperation, and specifically with his company.

In many cases, companies with extensive experience performing a particular service can provide cost savings.

For example, the creation and maintenance of a corporate website requires a qualified specialist in this field. Ordinary System Administrator The resource may not be able to cope with this task, or the resource will fail. In this case, the proposal should include several options, taking into account potential clients of different levels of solvency.

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Offer for the provision of accounting services

Is it possible to imagine a company without a full-time chief accountant? To some, this idea may not seem very successful, but in practice, third-party finance and accounting specialists are brought in quite often. Accounting conducted on the basis of an outsourcing agreement relieves the company's management from troubles in the form of fines and penalties caused by mistakes made due to the inexperience of the employee. In some cases, a third-party audit is simply necessary.

The market for accounting services is oversaturated, so the requirements for a commercial offer are very high. high requirements. It must be convincing, and the text must correctly emphasize the advantages and benefits of this company.

Reputation and experience play a paramount role. Of particular note are the measures taken to preserve trade secrets.

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Commercial proposal for the provision of educational services

Regardless of the type offered educational services(training at a university, college, private gymnasium, courses, tutoring, etc.) the main advantages can only be the qualifications of teachers and the quality of the knowledge received.

The proposal begins with a title that accurately describes its essence. In a few words you need to express what you are preparing for. educational institution. It is also advisable to mention:

• individual approach;
• Availability unique techniques that have proven their effectiveness in practice;
• tuition fees (per semester, year, full course);
• if possible, a short list of graduates who have done successful career(if there were any).

Manual for sewing curtains

At the end of the article, the requirements for the supply of such a common household item as curtains will be considered. As you know, they vary in quality and price, but every housewife, regardless of financial capabilities, wants them to be beautiful.

A commercial offer is a presentation of a service (product) for the purpose of its implementation. The successful provision of services directly depends on a well-written and sent business proposal. To create the right commercial proposal that will cause an explosion of sales, use one of the successful samples of this document.

Commercial proposal: author's creative work

The commercial proposal (CP) should ideally contribute to an explosion of sales. First of all, choose a competent author. The finished commercial proposal is assessed by the company's leading specialists. They leave their comments on the last page of the proposal. The author may have to modify the document, taking into account all the customer’s comments.

Let us list the stages of drawing up a commercial proposal for the provision of services.

1. Preparatory work (collection of information about the service and potential customers, selection of the author).
2. Decor.
3. Coordination.
4. Making possible amendments.

The selling commercial proposal is prepared by employees of the organization's marketing department. If there is no such department, then the preparation of the document will be entrusted to the leading specialist of the company. It is possible that the employee has no experience in writing sales texts. Don’t despair: a creative approach coupled with a desire to sell a service will help you write a decent business letter.

If the situation with a creative approach in the company is at zero, then you are in advertising company. For money, of course, they will make you a wonderful commercial offer. But you will miss the chance to independently launch a project to sell enterprise services.

How to compose correctly

A sample drafting plan looks like this:

1. Introduction. The main idea is why a business letter was sent to the customer.
2. Main part. Offer the terms of the deal, describe all the benefits of cooperation with you.
3. Application (if necessary). All are reflected here Additional Information, which explains the content of the sentence. A link in the text of the proposal to the availability of the application is required. The application itself indicates its affiliation with a specific commercial offer.

Think about how you can interest the client in your service. Answer the question for yourself: “Why should the customer read this commercial proposal?” Try to cover the situation as a whole, and not one-sidedly.

Information about the service for the customer

• Briefly provide information about the selling company itself.
• Attach assortment list and prices.
• Describe the services.
• List the terms and conditions of the service.
• Duration of service provision and warranty obligations.
• Wishes for further cooperation.
• If possible, attach additional visual material about the service provided.

Document execution without errors

It is worth focusing on GOST R 6.30–97 (current in 2017). It lists 29 details that a selling company can use in a commercial proposal.

Do not clutter the text with unnecessary details. This will only tire the potential customer. It is unlikely that he will want to read your proposal to the end.

Correct form of CP

The choice of form depends on specific situations. In some cases, it may be wiser to first notify the customer verbally (via telephone or during a business meeting). Personal contact will give you an incomparable advantage in describing the characteristics of your services. Demonstration of videos, visual samples, photos, and special publications is welcome. In addition, by the customer’s behavior you can immediately see how interested you are in your service.

Even if they don’t order anything from you, this will be invaluable experience for correcting your commercial proposal.

The second version of the form is written. Sending method: regular mail, e-mail, fax. The two forms (written and oral) can be used in parallel and separately. In any case, it is worth calculating in advance the option of notifying the customer about your service. Teamwork in this case will play a role “ brainstorming", which will allow us to provide as much as possible possible options developments of events.

Structure

Approach the issue of the structure of your commercial proposal with the utmost seriousness.

1. Place useful information about the service offered.
2. Interest the customer when reading the information.
3. Encourage the counterparty to place an order for the service.

Table: how to format the structural elements of a sales letter

Name of structural element	Description and design option
Intrigue (some kind of mystery)	The whole secret is in the title. If you intrigue the client, there is a chance that the letter will be read to the end. Condition - the title must be beneficial to the client. Example: “Dear Pyotr Petrovich! Today you can save 40% on communication fees.”
Approach to the client's problem	Attention! The “I-approach” is abolished. Face the client's problem. Show how you will cope with the customer's difficulties. Example: “Dear Ivan Nikolaevich! Your profit will increase up to 60% in 15 days of using our service for...”
Option to solve the client's problem	The approach to the client is equal. Never belittle your company personally or solicit orders. Briefly and clearly tell the customer how you will deal with their problem. Example: “We will responsibly carry out all office improvement work.”
Benefit for the customer	A very important block in the text. Don't skip it and don't fill it with information about your service. Example: “We are guaranteed to reduce your coolant costs.”
Your arguments about benefits	There are plenty of enticing approaches. Choose the one that suits the topic and your personal benefit. Example: “In winter - 25% discount”, “-50% savings in the first month of use.”
Price description	The customer must clearly understand how the price for the service is formed. Omissions and undeveloped options will play a cruel joke - the customer will not take your company seriously. Sales secret: place a description of one service in one commercial offer. As a last resort, for the benefit of the customer, you can add a related service or product. Example: “When you order two air conditioners, you get free refills for a year.”
Arguments in favor of your prices	Only specific example benefits. Mathematical calculations will only work in your favor. Example: “1 thousand rubles saved per hour of work.”
Contacts + call to action	Example: “Call us and we will answer all your questions.” Be sure to provide real contact information (phone, email, fax, etc.). The more contact options, the better.

This is the classic form of arrangement of sentence blocks. They can be swapped and partially removed from the text. The main thing on your part is to put yourself in the client’s shoes and understand what the problem is and how to help solve it. Then the question is correct structure the text will be removed by itself.

While writing a sales text for your service, try to mention the benefits for the client at least three times. It would be appropriate to do this in a block about some intrigue in your offer and about the benefits for the client.

How to avoid mistakes when filling out the application form

So, you have sent a commercial proposal and are expecting a flurry of calls to order a service. After some time you realize: something went wrong. Let's deal with typical mistakes when drawing up a sales proposal.

Samples of commercial proposals for the provision of services

Sample commercial proposal for the provision of computer services.

Sample commercial proposal for rental of special equipment.

Sample commercial proposal for the development of designer products.

How to correctly draw up a commercial proposal for the provision of cargo transportation services.

Sample commercial proposal for the provision of roof snow removal services.

We write to a foreign partner

Let's start by choosing a writing language. If you are fluent in the language of the recipient’s country, then it would be logical to use it. If there are difficulties in writing text in the native language of the recipient of the letter, then it is better to use English. You will decide for yourself: you will write the proposal using your company’s efforts or contact a specialist in high-quality translation. There is one thing - the first impression. Try not to spoil it right away with a distorted presentation style. Therefore, it is not worth saving on a commercial offer.

Rules for writing text

Choose a presentation style (for example, business).

Use short to medium-length sentences without complex phrases.

Proper division into paragraphs will facilitate visual perception of the text and set a certain rhythm.

Positioning the text of the letter along the left edge of the page.

Letter header. In the top left corner, the sender's data is indicated in the following order: first name, last name, given name, office or apartment, house, street, city, zip code, country.

Destination. The name, company, and company address on a new line are indicated.

Enter the departure date in the format date/month/year (for European countries) or month/date/year (for the USA). To avoid confusion, you can write the date in a more expanded form: October 10, 2016. Please note that in Russian the date is written with a dot (10/10/2016), while in English the date is written with a slash (10/10/2016).

Manner of addressing a foreign partner. Please note that after the address there is a comma, in no case an exclamation point.

Structure of the main text. When you first contact, you should introduce yourself. Subsequent letters begin with an expression of gratitude.

Please indicate the purpose for which you are applying.

If the letter is accompanied by an attachment, this should be indicated.

Sample business letter on English language is given below.

Method of sending CP

It’s worth thinking about how to send the letter before composing it. The shipping option is affected by the following conditions:

• availability of confidential information. In this case, priority goes to regular mail;
• letter volume. One or two pages can be sent by regular mail or fax. It is more advisable to send a volume of up to 15 sheets by e-mail.

It is better to agree on the sending option with the recipient of the offer. Perhaps some method of receipt is not available for him. Do everything for the convenience of the customer.

Attention! Do you want to know how not to make a mistake when choosing a supplier of goods (services)? Study our recommendations listed in the article ““.

Actions after sending a letter

The conditions of modern reality indicate that you should not wait for a customer’s call. The entire initiative to promote the service rests with the seller. You should gently and unobtrusively lead the client to a purchase. The first step - sending a business proposal - is done. Next, we recommend doing this:

• Check with the client (for example, by phone) whether the commercial proposal has been received and whether everything is clear and legibly written. In the same call, agree on the next call. As a rule, it will take 1–5 days.
  

  Don’t forget about the 30 seconds during which you have to “hook” the client. Therefore, we carry on the conversation only on the merits. A good start conversation: “I can help increase sales of your products.” This is a universal goal for businesses. Therefore, there is a chance that the customer will listen to you carefully and ask questions.

• Call back after 3-5 days and ask what questions the client has after reading the offer. Check to see if cooperation is possible. If the client does not have any questions, they can be modeled to the service seller. For example, ask a question and answer it yourself: “Our customers were interested in what are the benefits of cooperation with our company?” In a detailed answer to your own question, you will give an additional presentation of the service.
• If the customer this moment If you’re not ready to make a deal, you agree on when you can call him back to inform him about new promotions in your company. You can send an additional commercial offer after some time. If you send offers via email, then you can update information about your services systematically (2-3 times a month).

When selling services, you should focus not only on personal profit. Only mutually beneficial interest will allow your company to reach a decent level of sales. A successful commercial proposal works on the principle of a hook, from which it is very difficult for the client to break free.

One of the elements modern business is to introduce potential customers to the company’s products or services through a commercial offer. Much depends on the correctness of its preparation; this appeal forms the first impression of the company and influences the decision-making on possible cooperation. Therefore, a business owner must pay the utmost attention to preparing a commercial proposal.

Types of commercial offers

Commercial offers in the business environment have become commonplace. They are sent for a variety of reasons and due to various circumstances. These factors make it possible to identify certain types of proposals, which differ significantly in the principles of their preparation:

• Cold – sent to a client who may be interested in the product or service offered. This principle is used to carry out the majority of mailings by e-mail and a significant number of targeted mailings - direct mail.
• Hot – an offer aimed at customers who have shown interest in a product or service. For example, during the exhibition they visited the company’s stand and asked to send them an offer.
• Individual – a commercial offer addressed to a specific client. This proposal takes into account the specific needs of a specific client. For example, such an offer is sent in response to a request for the possibility of supplying a certain product or providing a certain service.

In practice, an entrepreneur has to deal with each of these types of proposals, regardless of whether he is implementing his own, in Russia or in another region.

Basic rules for drawing up a commercial proposal

Any commercial offer must emphasize the specifics of the goods or services offered and at the same time indicate the characteristics of the company that makes the offer. But there is a certain set of rules that all entrepreneurs must take into account when drawing up a high-quality commercial proposal. There are five such rules in total:

1. a bright headline that should not only hook the reader, but also give him certain information.
2. offer – direct offer of a product or service. It should be formulated in the first paragraph of the proposal and contain not only information about the product or service, but also emphasize the benefits of purchasing it, as well as their focus on solving a specific client problem.
3. working with objections - a good commercial proposal should anticipate possible customer concerns and answer their possible questions. You can use statistical data and reviews from real customers as additional arguments in favor of the offer.
4. limitation - the offer must be valid for a certain period of time, which excludes the client’s ability to stretch out the process of making a decision on the transaction. You can eliminate the time limit from individual commercial offers, but in some cases, even there it can look organic and show its effectiveness.
5. a call to a specific action - a commercial offer should not only offer a product or service, but also encourage the client to take an action aimed at the transaction process, for example, call the operator, subscribe, etc.

Compliance with these rules makes it possible to create a selling commercial offer for any business: from an oil refining complex. But you always need to understand the specifics of your offer and take it into account in your offer to clients.

Example of a commercial proposal for the sale of goods

A commercial offer aimed at selling a product must contain information that is sufficient for the consumer to evaluate the benefits of purchasing it. You should not overload the offer with unnecessary information, for example, about the dimensions of the package, the ingredients included in the product, etc.

Experts advise making a separate offer for each product. You should not include information, for example, about snowmobiles and motor boats in one sentence. The only exceptions are products offered in an assortment. For example, a juice manufacturer can make one offer for their product, indicating that there are different flavors, packaging, etc.

In the offer of a product, it is necessary to indicate its cost, since the absence of such a reference significantly reduces the interest of potential buyers, some of whom are simply too lazy to call and find out the price of the product.

The time limit is of great importance here, which encourages the client to quickly make a purchase. It would be good to link a time limit with a price, for example, “only until December 1, 2016, we are reducing the price of scooters to 2,000 rubles.”

If possible, a commercial offer for a product should contain its image - visualization allows you to better understand what exactly is being offered and make a purchasing decision.

How to make a commercial proposal for the supply of goods?

A commercial offer for the supply of goods is characterized by two features: an indication of certain characteristics of a particular product and emphasizing the advantages of the supplier of this product. For example, “our company supplies Chinese green tea directly from the plantations.”

In some cases, the offer may contain more information about the supplier than about the product; this is most typical for large wholesale companies. For example, “our company cooperates with metallurgical plants in Russia, Ukraine, and Poland. We offer our clients high-quality rolled metal products at affordable price, we carry out free shipping to the regions, etc.”

In the proposal for the supply of goods, customers should draw attention to the advantages of cooperation. Experts advise not to include a detailed proposal for all product items, it is enough to indicate some of them that will allow you to “hook” the client. The proposal may indicate that a detailed price list can be sent upon request. As an option, the price is an addition to the offer.

If the offer to supply goods is of an individual nature, then it must contain all the information necessary for the client, including about specific goods and their cost.

How to correctly draw up a commercial proposal for the provision of services?

A commercial offer for services is practically no different from an offer for a product. Here it is also necessary to provide information to the potential client about the benefits he receives from purchasing the service. In this case, the specifics of the service should be taken into account and emphasized in the proposal. For example, confidentiality is often important for medical services, so the commercial proposal may indicate that all clients receiving medical services, the protection of their personal data is guaranteed.

For most services great importance has the professionalism of the performers, which must also be noted in the proposal. For example, “for those who have decided, we offer the help of an experienced lawyer who will collect all the necessary permitting documents and will provide legal support for business at all its stages.”

How to write a commercial proposal for construction - sample

Commercial offer for construction work must necessarily indicate a solution to the client’s problem, but at the same time emphasize the high quality of the work performed by a particular company. In such a commercial proposal, it is effective to use information about finished objects and customer reviews. For example, "our construction company over five years of work, she built more than a hundred objects for various purposes, for example, the Domiki residential complex, the Bankovsky business center and many others.”

In some cases, it makes sense to include photographs of completed objects in your proposal or talk in more detail about construction technology. For example: “We build structures from arched structures. This technology involves the use of ready-made structures made in the form of metal arches. Its advantage is the speed of construction, so either expansion warehouse space It won’t take long.”

Commercial proposals for construction for a specific client are characterized by greater certainty. Such a proposal should describe in as much detail as possible the cost of the work, options for solving specific client issues, resources planned for use, and deadlines for completing the work.

Example of a commercial proposal for cooperation

This category of commercial offers is no less widespread than offers to purchase a product or service. Such proposals are aimed at forming partnerships, for example, building an agent or dealer network. With the help of such an offer, information about the sale of a ready-made business can be advertised or communicated.

In the proposal for cooperation, it is necessary to indicate information about the company; it is advisable to make sure that the potential partner has the opportunity to verify its authenticity. For example, indicate the real office address, INN or OGRN of the company.

The essence of the proposal must be stated in as much detail as possible so that the partner understands what is being proposed. At the same time, you should not describe in detail the entire scheme of cooperation; the amount of information should be such that someone who is truly interested understands the essence of the proposal and continues communication, and does not waste his time on topics that are obviously uninteresting to him.

It is important to indicate all the benefits for potential partner from accepting an offer of cooperation. Moreover, it would not be superfluous to explain why the company is making such an offer and indicate some of its benefits from this cooperation. Such information emphasizes the transparency of relations and is an additional guarantee that partnerships will be built on fair terms. For example, “our company provides it to the partner, but on the condition that the partner will purchase all the necessary raw materials and consumables for work from us in a monthly volume of no less than 500,000 rubles.”

A commercial proposal for cooperation should orient the addressee towards cooperation based on benefits, and this is precisely what should be emphasized throughout the text: from beginning to end.

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Any commercial proposal must be drawn up competently and effectively. Every business owner (regardless of its size) must have certain skills in preparing effective business proposals. Without good offer successful business it is almost impossible to build. Even in simple communication with clients, you need to be able to convey to them information that will allow you to complete a transaction. A commercial proposal is not only a beautifully designed text on paper, but also the entire process of interaction with others. Any conversation with a neighbor down the street can be the beginning of a deal, which will include the usual paper offers and telephone conversations, so a real entrepreneur must be able to make a commercial offer that is interesting to the client in any situation.

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