* The calculations use average data for Russia

331,000 ₽

Starting investments

265,000 - 330,000 ₽

53,000 - 111,000 ₽

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will be 682 thousand rubles.

1. Flower shop. Project Summary

Every year the volume of the flower business is growing, which indicates the active development of the industry. Today, the business idea of ​​a flower shop is in demand and very profitable. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience of the flower shop is the city population aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimal initial costs;

high profit volumes in the long term;

business profitability is 20-30%.

To implement the flower shop project, premises are rented with total area 20 m2, located in close proximity to the shopping center. The volume of initial investment is 311,000 rubles. Investment costs are aimed at the purchase of specialized equipment: arrangement of a retail outlet, purchase of flower products. Own funds will be used to implement the project.

Financial calculations of the business plan cover a three-year period of operation of the project. It is expected that after this time, business expansion will be required. According to calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are predicted. Integral indicators of project effectiveness are presented in Table 1.

Table 1. Key project performance indicators

2. Description of the flower shop and company industry

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them is firmly established in Russia. Therefore, flower shops always find their customers, regardless of the season and economic crises. The demand for flowers is a kind of reflection financial condition society - the richer it is, the more flowers are bought. And at the same time, even during times of crisis, flower shops actively conduct their business - only the emphasis on sales shifts, preference is given to budget options, but the sales volumes of flower shops do not decrease.

Over the past years, the Russian flower market has shown active growth. The dynamic development of the flower market is evidenced by market volume statistics. Every year the market volumes increase - for the period from 2011 to 2015, the volume of the cut flower market in in kind increased by 1/3.

Figure 1. Volume of the flower market in physical terms, billion units, 2011-15.

IN in monetary terms This growth is more noticeable due to rising prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

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Figure 2. Value volume of the flower market, billion rubles, 2011-15.

Today, the entire Russian market can be estimated at 160 billion rubles in monetary equivalent and 35.8 tons in kind. According to analysts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at 40 billion dollars.

Thus, the flower shop is regarded as one of the most promising business ideas, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk increases. The main threats are associated with the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Peak sales of flowers occur in February, March, May, September and December, and the summer months are considered the “dead” season, which can cause a significant reduction in profits. In addition, flowers do not last long - maximum term their implementation is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when setting prices, assuming that about 60% of flowers will not be sold.

Another risk is the flower shop's heavy dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales volume is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years Russia will take second place in Europe in terms of imports after Germany. This risk lies in possible growth exchange rates, the likelihood of a ban on the import of flower products from some countries, tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports comes from the Netherlands - 44.7%, second and third places are occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of supplies.

Figure 3. Distribution of producing countries by volume of supplies in physical terms to the Russian Federation, 2014.

In the structure of flower supplies, 43% are roses. The second most popular flowers are chrysanthemums - 24%. The top three are completed by carnations, with a 22% share of supplies. Overall, for last years supply leaders remain unchanged, but there is a tendency to popularize exotic, unusual flowers. IN Lately Flower shops are trying to diversify their assortment and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

Pricing in the market consists of two components - the volume of costs (exchange rates, customs duties, price of gasoline, etc.) and fluctuations in demand - an increase in demand entails an increase in price. Average, price policy in the flower market implies a markup of 100-300% of the purchase price.

In most cases retail flowers are carried out in the format of flower pavilions and stalls - 70%, about 10% are in flower shops, less popular are flower salons and boutiques designed for the premium segment. Recently, online stores, which represent a less risky model of the flower business, have been gaining popularity.

Analysis of the flower market showed the relevance and demand of this business. The main advantages are relatively quick organization and the beginning of work, no licensing of activities, low barrier to entry into the market, acceptable level of initial investment, high demand on the product and the level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy, exchange rates, pronounced seasonality, high level of competition.

3. Flower shop. Description of goods and services

The main activity of a flower shop is retail sale of flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

courier flower delivery service;

floral decoration for celebrations;

sale related products(postcards, soft toys, sweets, etc.);

gift wrapping;

making floral boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a convenient handle or craft paper;

applying inscriptions and drawings to flower petals;

creation of floral compositions for decoration.

The range of additional services of a flower shop can be much wider - it depends on the format of the store and its goals. To create a list of services in a flower shop, it is recommended to study the services of competitors. Today, selling standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floral services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia) taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Preparation of floral arrangements and bouquets;

Sales of related products(cards, gift boxes with flowers and chocolates);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Premises decoration services are provided upon prior order, taking into account the client’s wishes;

Order a bouquet by phone– to save time for clients waiting for the bouquet to be made, the store provides a pre-order service. The client only needs to stop by to pay and pick up the bouquet.

4. Flower shop. Sales and Marketing

Statistics for medium-sized and large cities allow us to form a typical “portrait” of a flower shop client: 57.9% are men, 42.1% are women, the average age of the buyer is 35 years, material income is average. In accordance with the given statistics, it is determined and the target audience store - population aged 20 to 50 years with an average income level.

At the initial stage, you should analyze the competitive environment. This will allow you to assess the level of demand and business threats, develop your competitive advantages and decide on a marketing strategy. In order to create competitive advantages and develop your customer base, in the first months of work you need to rely on cheap raw materials, available Additional services, unusual packaging, creative services presented in your store.

Planning advertising campaign flower shop, it should be borne in mind that promotion channels such as advertising in newspapers, radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person passes by a flower stall and decides to buy a bouquet here. Therefore, it will be most effective outdoor advertising. In addition, one of the parameters that determines the competitive advantages of a flower shop is its favorable location. The most successful location for a flower shop is a pavilion at the intersection of several streets with a lot of traffic from passersby.

In addition, it is recommended to create in social networks group and profile advertising products. Creating a website for a flower shop is not at all necessary, especially if you are planning a small flower stall. Setting prices for the flower shop's products sold should be done taking into account competitors' prices. It is important that the pricing policy is flexible enough - this will satisfy demand in both the budget and expensive price segments. To stimulate the sale of flower products, they can be used bonus cards, various discounts and promotions, loyalty program for regular customers.

You should also consider creating your own logo and branded packaging, which will become business card store. Development of an exclusive style, logo and original title will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Don’t forget about this type of advertising called word of mouth. Therefore, the best advertising will be fresh flowers and the professionalism of florists who can create beautiful flower arrangements.

5. Flower shop. Production plan

Opening a flower shop includes six main stages, including registration, choosing a location and premises, recruiting personnel, purchasing equipment, searching for suppliers of flower products, sales planning and purchasing goods. Let's take a closer look at each of them below.

1. Registration with government agencies. Retail flowers is an unlicensed activity, which simplifies the process of collecting documents necessary to open a flower shop. The organizational and legal form of an enterprise can be individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail trade of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying your flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, folk arts and crafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

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It is not necessary to indicate the entire list of codes, but if you plan to further expand your business, it is recommended to enter all the listed codes that may be required in the future.

List of documents for opening a flower shop:

flower trade permit;

the sanitary production control program is obtained once after approval from Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for maintenance of the ventilation and air conditioning system;

contract for removal and disposal of solid waste;

internal documentation: disinfectant logbook;

hygienic SES permission or relevant quality certificates.

2. Location and selection of retail premises. The main criterion for choosing a location is high traffic of people. This could be street intersections, an area near a shopping center or bus stop, or busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop suitable room with an area of ​​20 m2 - this will be enough for a retail space and a small room for storing flowers. To implement the project, it is planned to rent premises near the shopping center. The area of ​​the rented premises is 20 m2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Selection of personnel for a flower shop. The main employees of a flower shop are florists. It is recommended to take a responsible approach to choosing a florist and hiring professional staff, since the quality of the services provided depends on them. If the store is open daily from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature from +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigeration chamber. The cost of such equipment is 50,000-70,000 rubles, and installation costs an average of 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account the small work equipment that florists will need to make bouquets - rubles are allocated for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will average 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key ones when organizing a flower business, since the operation of the store and quality depend on the reliability of suppliers. final products. The search for partners can be carried out through thematic forums and websites. Selecting suppliers is quite a responsible and painstaking job.

6. Sales planning and flower purchasing. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated deadlines can lead to either store downtime or losses due to product damage. This leads to another task - an established system for the delivery of flower products. Please note that freshly cut flowers must be brought every 4-5 days. Thus, it is planned to make 5 purchases per month every 5 days. To fill a retail space of 15-20 m2, an initial purchase of approximately 70,000 rubles will be required. In this case, additional purchase of assortment will amount to 10,000-15,000 rubles.

Sales planning for a flower shop is based on the seasonality of the flower business. Peak sales occur on the following dates: February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation periods and wedding days should be taken into account. An approximate graph of revenue volumes by month is presented in Fig. 5 – it shows peaks and valleys in flower sales.

Figure 5. Dynamics of sales volume of flower products by month

It is quite difficult to predict the income of a flower shop. In each specific case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For forecasting in this project, average market indicators will be used. According to statistics, the sales volume in a stationary store per month is 200-250 bouquets. Based on the fact that the store will offer a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones – 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment – ​​1,500 rubles. On average, monthly revenue will be 267,150 rubles.

Table 2. Planned sales volume of the flower shop

MONTH	INEXPENSIVE SEGMENT			EXPENSIVE SEGMENT			REVENUE PER MONTH, RUB.
	SALES VOLUME, PCS.	PRICE, RUB,	REVENUE, RUB.	SALES VOLUME, PCS,	PRICE, RUB.	REVENUE, RUB.
September
Revenue for the year:

6. Organizational plan for a flower shop

To operate a flower shop, you will need to create a staff of employees:

Director– a store manager who combines the work of an accountant and a procurement logistics specialist. The director can be the business owner himself;

Florists– employees who are involved in arranging arrangements and selling bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for successful business flower sellers must not only be able to make bouquets and get along with customers, but also know psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists you should take it into account. The total wage fund will be 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with the courier service is necessary. Currently, the market offers various service options courier service who are interested in cooperation with legal entities. The average tariff for 1 delivery within the city is 250 rubles. Typically, stores providing such services add a markup of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, profits from it are not taken into account in this project. When successful development business plans to hire a courier driver who would deliver flower products. At the initial stage of business, it is not profitable to have such an employee on staff.

7. Financial plan for a flower shop

Financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the establishment will need to expand its business. To start a project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in technical equipment and store furniture; 45% of investments - for the initial purchase of flower products and the formation of a fund of funds to pay rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Equipment, furniture, appliances
Refrigeration showcase
Split system (for retail premises)
Floral table
Security and fire fighting equipment
Computer
Plastic vases
Decoration products, tools (scissors, stapler, wrapping etc.)
Registration
Individual entrepreneur registration
Making a seal, opening a bank account
Working capital
Flowers and plants for floristry
Payment of salaries, rent in the first months of work

Fixed costs included in the business plan consist of rent, utility bills, wages, advertising costs and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. TO fixed costs flower shop also includes tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue. In the cost structure, the share of payroll is 47%, the purchase of flower products is 25%.

Table 5. Monthly expenses flower shop

8. Performance assessment

The payback period for a flower shop with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching planned sales volumes will be 156,000 rubles. Reaching the planned sales volume is planned for the third month of operation. Return on sales in the first year of operation is 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of a flower shop

The flower business involves various risks that should be taken into account when planning:

Flowers are perishable goods. To avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. This risk can be reduced by choosing reliable suppliers and competently drafting the contract;


Cyclicality of the flower market and episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to smooth out its impact by opening new business segments and introducing additional services;


Errors in estimating sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk if you collect statistical data: install a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal purchase volume and draw up a weekly plan. Small flower shops adapt to the work format within 1-2 months;


High level of competition in the market. This risk can be reduced with thoughtful marketing strategy flower shop and achieving certain competitive advantages;


• Exchange rate fluctuations and the likelihood of tightening customs policy. It is possible to reduce the impact of this risk by diversifying suppliers and purchasing part of the goods from domestic manufacturers;
• Loss of space or increased rent. Since a favorable location largely determines the success of a business, changing it can entail significant costs. To minimize this risk, you should carefully select a landlord and enter into a long-term lease agreement.

The article very well describes the risks of running a flower business, but no emphasis was placed on the fact that one of the main factors influencing the success of this business, is the location of the pavilion and the level of competition in the immediate environment. Why is this so?

First of all, because in large cities the population itself is heterogeneous. Neither by age composition, nor by income, nor by preferences. And this is important, since in different areas there is a different “average bill”, which directly affects the profitability of the business.

Secondly, where citizens with higher incomes live, in the revenue structure the share of bouquets with a floral component and having a higher profitability will be noticeably higher than in areas where mainly pensioners live.

Thirdly, it makes sense to focus on “related” products and services and increase their share in revenue, since in most cases, their “return on sales” is higher than the typical average markup for the main product.

Working on similar projects, I was often asked: what flowers are most in demand? What should be the minimum purchases and inventory balances? What should the markup be? Unfortunately, only practical experience or careful study of the market can initially answer these questions. At the same time, the “experience” is different in every city, in every district. This must always be kept in mind.

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is an idea that comes to many people who dream of having their own business and finally starting working for themselves. The advantages of this type of activity include minimal initial costs, ease of organization and great prospects for development. If you register your business correctly and have a business plan, you can achieve good success and recoup your expenses within a year.

In what direction can you work?

Before you start registering, formalizing and purchasing equipment, you should understand the formats of the flower business. The following options are possible here:

• Small flower tent. There is high competition here, but making the right choice shortage of buyers is eliminated. To count on big profits in business, it is important to know the peculiarities of storing flowers, taking into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. The packaging of the product plays a major role.
• Small flower shops. Such retail outlets should be based in busy areas where there is a large flow of people. Unlike a tent, here the entrepreneur has a large area at his disposal, which allows him to expand the assortment by adding flowers in pots, souvenirs, soil for flowers and other goods for sale. This format means more high investment. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, expenses will be recovered faster.
• Online flower shop. This type of business is suitable for people who have experience in trading real life. The question is Is it profitable to open a flower shop? online. With the development of the Internet, this direction has become really popular and brings stable profits. People get the opportunity to place orders without leaving home. The advantage of this method is that there are no large expenses, because there is no need to spend money on purchasing (renting) premises and equipment, as well as finding employees.
• Specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Everything should be here top level, starting from the external design and ending with the preparation of the bouquet. Opening such a boutique will require higher costs (about $80,000). With a competent approach to doing business, you can count on stable profits and quick payback. On average, such a salon can bring in 5-7 thousand dollars.

Subtleties of registration

The next stage is the official registration of the business. Here it is important to consider options for the form of ownership - individual entrepreneur or LLC. The first type is suitable for a flower pavilion or a small store. There are no problems with obtaining a certificate from the authorized bodies. Optimal system taxation for individual entrepreneurs - simplified tax system, thanks to which you can reduce tax expenses (you will have to pay only from actual profit). This option comes in handy in the off-season, when the flower shop brings in less profit.

It's another matter if we're talking about about a large salon or boutique. Influential people and companies make purchases here, so registering an LLC is indispensable. A special feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened bank account. Here optimal shape taxation is UTII when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after registering an LLC or individual entrepreneur is the purchase of a cash register and its registration with the Federal Tax Service. If you do it yourself, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the law, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents will be required?

The flower shop must have the following documentation:

1. Review book.
2. Conclusion of the SES.
3. Trade permit (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Trade invoice (may not be shown to customers).

All papers must be correctly completed and available to clients. Other documents include a lease agreement, a cash register, as well as a certificate confirming the registration of the cash register machine. It must be kept in point of sale. Employees will also be required to have health certificates.

To open a flower shop , certificates are not needed, but their presence increases buyer confidence. If you work with experienced suppliers, they will definitely have certificates. All you have to do is make a copy of the document and keep it handy.

Search for a place

Choosing the location of a flower shop is an important and not the easiest task. In this type of business there is always competition, so you will have to work hard to find suitable premises. The average cost of retail space with a large flow of customers is 60-100 thousand rubles per year. If difficulties arise in finding a place, you can invite a specialist.

There are several options for setting up a store:

• In a small house (tonar, trailer).
• In the mall.
• In an already rebuilt house (first line by the road).
• In a separate building (best option).
• In a pavilion consisting of modular elements.

From a cost perspective, it is more profitable to rent premises in a shopping center, while the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is not advisable to rush in this matter.

Purchase of equipment

Now let's consider what you need to open a flower shop. The minimum set includes work tables, display cases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which includes:

• Secateurs.
• Scissors.
• Wire cutters and stuff.

Purchasing a cash register for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out more. With this form, you cannot do without printing receipts and other documents confirming the purchase.

Selection of assortment

Composing step by step instructions In terms of business development, it is worth taking into account another factor - the product range. If you deal only with cuts, you can’t count on big profits. It is impossible to do without expanding the range. Fresh flowers, green spaces, and various compositions of dried flowers should be on sale. From additional goods, with which you can expand the range, it is worth highlighting:

• Flowerpots various forms and sizes.
• Decorations for bouquets.
• Toys, cards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the product selection regularly, which guarantees a stable flow of profits and covers customer needs.

Personnel selection

Don’t underestimate the importance of another stage—the selection of employees. Small shop can get by with three employees, namely an administrator, a florist and a salesperson. If you have an online resource, as well as a delivery service, you will need one more person.

You can’t take people into the store who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets they end up with “wreaths”. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. In this field of activity key role experience plays.

Advertising

It’s not enough to open a flower shop - you need to promote it, convey to people information about the emergence of a new outlet. The size of the profit at the initial stage depends on the success of this stage. There are many promotion options:

• Creating a beautiful sign.
• Competent design showcases.
• High quality goods.
• Creation of advertising posters and submission of advertisements.

You can create your own website on the Internet, which will perform two functions at once - bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. A good option there will be cooperation with large companies to which we can offer wholesale for more affordable price. If you make regular expenses for promoting a flower shop and choose the right strategy, the results will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch?. The expense items are as follows:

1. Renting premises. Costs depend on many criteria, from area to location of the outlet. To set up a store, 45-50 is enough square meters, which will cost 20-100 thousand rubles in rent every month. When opening a boutique in the city center, you will have to pay more, but it is not advisable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented space is not always suitable for trading (unless it is a place in a shopping center). So costs can increase by another 20-30 thousand rubles with regular cosmetic repairs. If you hire a designer, the costs are much higher.
3. Equipment. Equipment costs depend on the type of business. So, the purchase of a cash register will cost 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be prepared to pay 80-100 thousand rubles a month. At the initial stage, you can get by with one seller and take on the rest of the issues. If you take a professional approach to organizing your business and hiring an experienced florist, you will have to spend a lot of money. The services of such specialists cost 30-40 thousand rubles per month. In addition, you will have to send employees to advanced training courses, which also costs a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles will be spent on purchasing a cut (for the capital). In the regions, prices are lower. The total cost of filling the store is 350-400 thousand rubles.

Total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profits?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Selecting the scale of activity (boutique, pavilion, store).
2. Location.
3. Reliability of supplies.
4. Product advertisements.
5. Selling methods used.
6. The size of the initial investment.

How to increase income?

To increase your profit level, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The recipient will be pleased, and the flower shop will receive additional income.
• Having chewing gum or special candies can be useful for a young couple who may be kissing during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered profitable direction. Its advantages include:

• Small starting capital. You don’t have to start right away with opening a store. At the start, you can limit yourself to the pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can close down your activities and sell the equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the disadvantages, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning money.

A large sector consists of men purchasing flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. In any city there are a large number of flower shops, pavilions and stalls that can compete. Therefore, how to organize flower business so as to make a profit? To do this, you need to take into account a number of factors.
Features of the organization

There are several components that play a major role in this business. It is necessary to accurately determine the size of the starting investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and also strategically accurately place the point of sale. The key to success is a reliable and trusted supplier. So, let's organize a flower business.

To organize a flower business, it is enough to register with the local branch of the Federal Tax Service of Russia as an individual entrepreneur, register with the branch Pension Fund, as well as decide on the type of taxation and start looking for premises.

Type of outlet

There are several types retail stores, but not everyone is suitable for a person who does not have experience and large funds for investment. The most suitable option for beginners in this field of business is to open an online store. Here you need to take care of the range of products, a high-quality website, warehouse space, delivery method, and personnel to receive applications.

Flower pavilion will require large investments. You will need a spacious room, decorated in a designer style; well selected assortment of plants. It is necessary to take care of the design of the bouquets, everything should be on the level. For more income, you can open a chain of stores.

In order to start selling flowers, investments Money are reduced to minimal amounts, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

• cellophane wrappers;
• ribbons of various colors;
• all kinds of accessories;
• tools for cutting stems.

In hot and cold seasons, it is best to purchase an electric heater and air conditioner. It is good to purchase special refrigerators for storing flowers.

For your business to be profitable, it is important to properly locate your outlet. It is best to trade at intersections, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes to choose a good place, you need to change a few. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the product for sale. Bouquets need to be composed skillfully, the flowers should look fresh and attractive. It is best to cut the thorns down to half the stem from roses. To help roses absorb water, the stems should be trimmed. Flowers should be stored in film or cellophane so that they do not lose marketable condition. Before selling, it is best to place them in water heated to 4 degrees for several hours. This will make them look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth purchasing tulips, orchids, daffodils and gardenias.

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Selecting staff

The flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically fit. To attract candidates, place ads in local newspapers or online. The ad must offer a decent wages And good conditions labor.

You can organize the sale of flowers in restaurants and clubs. It is best to choose girls for such work. These could also be students who want to earn extra money. They can be dressed in beautiful suits that reflect the image of your company or the specialty of the restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Request at least two recommendations from your place of study or work. Trust only reliable people to work with money. Once you have hired your employees, explain to them what their duties and responsibilities are. Test each employee less than once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is necessary. It should draw attention to the seller as the buyer approaches the seller's location.

The most best form advertising - a sign that will attract attention and communicate that flowers are sold here. When they see such a sign, many will begin to look at what you are selling. It is best to make a sign yourself to attract buyers with your individuality.

On the eve of a holiday event, you can print an article about your store, attach photos and send it to the editor of a local magazine or newspaper. This way people can learn about your business and you will get potential customers and profits.

For a business to develop and be successful, you need to properly organize daily work. There is no need to spend more than 3 hours a day purchasing and preparing goods for sale. It may take several months to completely organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.

Time highest sales will depend on where the store is located. Points located in busy areas will sell more flowers from approximately 16 to 19 hours, as this is when people return from work. Most people buy flowers on their way home rather than to work. The most profitable days are weekends. As for points of sale of flowers located in restaurants, the most profitable time- from 18 to 21 hours. During a downturn in restaurant sales, vendors may roam the streets looking for customers and then head back to the restaurant. It takes some time for sellers to gain experience in this matter. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and invite the guy to give his lady a flower.

The flower business is an area of ​​retail trade in which, more than in other types of activity, risk and prospect are intertwined, since the demand for flower products can serve as some barometer of people’s well-being.

According to experts, the volume of bouquets and arrangements sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business has its own specifics, which are dangerous to underestimate. The country, for example, has not yet established standards for discarded flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try their hand at this business. In addition to good profits (the average markup for flower products is domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attractive for its relatively small amount of start-up capital, which depends on the type of outlet and its location.

Where to start a flower business

Registration

The registration procedure is probably the easiest stage in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED “Retail trade in flowers”. Individual entrepreneurs also need to decide on the taxation system (UTII or simplified tax system). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registering an individual entrepreneur or LLC, a cash register is purchased and then registered with the tax office. Self-effort takes two weeks. With the service offered by cash register sellers, the entire process takes up to 3 days.

It is worth remembering about printing. Individual entrepreneurs, according to existing legislation, can work without it. However, there is one caveat: suppliers do not always agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade permit (this can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• Conclusion of the SES.
• Review book.
• Price (optional).
• Bill of lading (not important for buyers).

Other papers ─ cash register, lease agreement, KKM registration certificate ─ are also better to keep in the store at all times. Personnel are hired only with health certificates (Order No. 302 N); badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the business owner the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

Small flower tents

Most often they are located near the metro or transport interchanges. The competition here is high, but there are enough buyers if you choose the right place.

So that the small pavilion brings good and regular income, we must take into account that flowers are a fragile and short-lived product, so first of all you need to worry about good turnover.

In this format, the basis of sales is cutting. The approximate range of mini-pavilions is 20 types of colors. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, compared to a tent, there is a larger trading area, which means there is the possibility of expanding the assortment.

In addition to traditional cuttings, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (mass-produced and original), gifts, flower soil, plant care products and related products.

With an increase in the range of goods with a long shelf life, there is good chance balance all costs. In such a situation, the store’s profit is no longer so clearly dependent on turnover volumes, which will make it possible to sell fewer flowers during periods of decline in demand, receiving a stable profit from related products.

This format and investments require appropriate investments - at least $20,000. The payback time for such a store also depends on the opening season, but in any case it will have obvious advantage– a stable business with a wide range of products and a regular customer base.

Floristic online store

It is best to create with real experience working in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving home.

Of all flower business formats, the last option is Requires minimum start-up investment. Without experience in selling specific perishable goods, established partnerships with suppliers and client base probability successful start in this type of flower business is low.

Flower specialty boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Everything here must be beautiful - from the room design developed by stylists to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon to be at least $80,000. With the right investments, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $5,000 per month. And if he is located near a business center and has regular corporate clients, designing all their events, his profit will be even greater.

Selecting a location

Finding an ideal location for a flower shop is a primary and not the easiest question, because there is high competition in this business, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for retail space with a high flow of customers is $1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this point, inviting, if necessary, specialists with a city trade map for consultation.

A retail outlet can be set up:

• In a tonar - a small “house” - a caravan.
• The pavilion consists of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rental- in shopping centers, in pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

A metro station wouldn't necessarily be another plus. The direction of flow is important: people are going home or vice versa.

Good flow near the highway. If the place is closer to the center, then powerful traffic occurs where the direction of movement is towards the region; when located in residential areas, the center is chosen as a reference point.

Among the nuances - for quick start It is necessary to monitor the duplicate competitors, as well as the possibility of parking in the store area.

When discussing the terms and conditions and drawing up contracts, please clarify whether the total rental amount includes communal payments- another significant expense item. It is necessary to check whether there is a contract for waste removal, otherwise getting rid of packaging containers will be problematic.

For repairs, furnishings, window dressing, you can ask for rental holidays - a standard need for trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It's not that expensive, but you can see everything underwater rocks, until the end of the land allotment period from the lessor, only a specialist can do it. After all, if in six months the building is demolished, such savings will come to nothing.

Depending on the size of the premises, the type of store, layout and equipment of the sales area, warehouse, and other office premises are chosen.

Arranging a florist's workplace in an area accessible for viewing his work will be an additional advantage.

You shouldn’t skimp on designer renovations of the premises so that the atmosphere and interior create a wonderful backdrop and conditions for sales.

Video - practical advice for flower business:

Choice of equipment ─ according to clothes

Advertising

Point of sale equipment

To set up a flower shop of any type you need a special commercial furniture and equipment. Catalogs of ready-made kits for different retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.

Purchasing furniture and equipment from famous brand, you can count on high-quality installation and warranty service maintenance. Give preference to suppliers with the possibility of serial packaging.

In addition to standard models of showcases, racks, counters and refrigeration equipment different prices and different manufacturers, you can make a kit according to individual order, ideal for the chosen area and the overall concept of the establishment, because not every universal-purpose industrial refrigerator will look advantageous in trading floor flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the salon is a VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for them commercial offers. Careful selection potential partner allows him to understand that it is made on the terms of the tender.

It is dangerous to open without a refrigerator, even in a favorable season. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, there is no need to rush to suppliers. It is advantageous to first build a chamber, the back side of which will be “blind”, and the others will be plastic “display windows” made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator ─ 120 - 200 thousand rubles..

In mini-shops you can install (for the price of installing an air conditioner) a split system with a winter option.

Flowerpots and flower stands are required. In large refrigerators, racks with shelves are installed on which they place glass vases. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM ranges from 9,000 to 15,000 rubles.

Related costs. There is no flower shop without packaging; first of all, this is transparent cellophane No. 1 ─ the most current packaging. To begin with, you can choose universal shades of the color scheme of mesh, matting, felt, ribbon, sisal.

To design the compositions you will need tools and materials: gerbera wire, tape, tape, hot glue gun, pruning shears, scissors, special knives, wire cutters. This minimum set costs about 5,000 rubles.

Purchasing a cut for a small point costs about 40 thousand rubles. Fully filling a large store with goods ─ from 300 to 400 thousand.

Personnel selection – what kind of personnel and what do they decide?

The personnel issue in the flower business is as acute as in any other. The success of any type of flower shop business is created by talented specialists who are able to come up with designer bouquets and compositions from dried flowers, decorate any gala event, advise the most demanding buyer.

Florist designers with experience and a solid portfolio can count on high salary. If it is difficult for an entrepreneur to pay for the work of four such professionals at once (working in turns and in two shifts), some can be replaced with student assistants with corresponding responsibilities, part-time work and an adequate salary.

In general, employee salaries should be made directly proportional to profits: the minimum rate, and the rest ─% of revenue. Sellers must also undergo professional training, on which the mood of buyers and the final result will depend.

To ensure that the seller’s salary does not exceed the owner’s income, it is necessary to establish strict control over their work - for example, organize video surveillance.

And yet, a creative, favorable environment for staff is very important, because this type of activity is simply filled with emotions from constant contact with beauty.

The functions of the manager can be taken over by the business owner; accounting can be transferred to a company specializing in such services. For a complete set you will need a driver and a courier to deliver flowers.

Assortment of flowers and related products

In which store, what flowers are best sold? If you have no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, variegated). This is especially true for small retail spaces. Potted plants are rarely sought out here, and they take up precious space to increase the assortment.

For toner

The assortment is minimal, as is the area:

• Carnations (regular and bush) in basic colors.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and bush) - white and burgundy color ─ a must.
• Gerbera - different.
• Tulip (spring season).

For the pavilion

If the pavilion’s dimensions are not very different from the tent (up to 10 sq.m.), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, and other varieties of roses.

For the store

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut is in a spacious refrigerator.
• Dried and artificial flowers. Potted crops, large-sized plants.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, designer.
• Postcards.
• Popular decor for indoor plants.

A large store must have a gift wrapping service. Designer cards made from dried flowers, beads, beads, ribbons, floral paper and the imagination of the master are welcome.

Designer compositions made from cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined option looks expensive, with cut flowers and potted flowers in one set.

Purchase of goods

The main rule is not to limit yourself to one supplier, even if he has the perfect product. In case of force majeure, you can lose profit plus expenses for staff salaries and rent.

The ideal option is to select three main suppliers. The flower market is widely represented in: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the situation.

Colombian products are very accessible in Russia. This product is suitable for pavilions, since it must be sold quickly and cheaply. Russian flowers are always more expensive. Potted crops - Holland and Russia.

You will have to choose the remaining suppliers at your own discretion, focusing on the prices and quality of the goods supplied.

Have a good start and prosperity with the world of beauty!

Video - flower business, owner reviews:

If you are thinking about where to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch you will need about ten thousand dollars. You may be able to save money, but it’s still better to include exactly that amount in your expenses.

Calculate all the costs of starting a store and draw up a business plan. Having described all financial model work, you can calculate how much product needs to be sold for the store to start making a profit. Assess whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as individual entrepreneur, or open a company with limited liability. Registration legal documents You can do it yourself, or you can entrust this task to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is quite small.

Once you have written a business plan and registered your company, you can begin searching for suitable premises and suppliers.

How to find a suitable premises

When searching for premises, it is important to have a good idea of ​​the so-called map trading territory. It is preferable to open a store near a large business center; it is better if there are two or three of them nearby. This will attract corporate clients who often place large orders for a large number of employees. In this case, you won’t have to think about how to attract additional clients before the holidays. Several corporate orders can bring in as much profit as you make in an average month.

For a flower salon, a room with an area of ​​eighteen to thirty square meters will be sufficient.

Plus, being close to a business center will mean more customers passing through your store each day. If people order your bouquets and arrangements for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

However, you need to take into account that renting premises located near a business center is much more expensive than renting in a residential area. And one more thing: it is always difficult to find a parking space near the business center.

But in any case, if you can rent a room in such a place, it is a great success, because the location of the salon at the intersection of many human flows is most advantageous. Life is in full swing work time, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they buy something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly from renting premises; moreover, if the residential area is very large, there will be a certain circle of regular buyers living in your area. But you need to pay special attention to customer flows. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where - large stores, food centers, etc.

If there are any offices nearby, analyze which way people go to work and which way they go from work. Even if you have already rented a room, you will still need a trading map of the area. With its help you need to plan your future work.

Before renting a room, you need to pay attention to one more thing: important point. Consider whether your store will be easy for customers to find. If you rent premises in the courtyards, most likely you will have problems with the flow of clients. Certainly, regular customers there will be, but you shouldn’t count on a continuous influx of new visitors. A beautifully decorated shop window on a thoroughfare street is best advertising for a flower shop.

Before opening the salon, the premises need to be renovated. Nowadays there are many magazines about interior design, in which you can get a lot of ideas on how to make renovations with minimal resources, even if the room is in terrible condition.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or that were brought only to order are today always available for free sale. There are many suppliers, you can choose those whose conditions are most suitable for you.

When you are just starting your business, it is better to choose suppliers who have minimum bulk purchases. This will make it possible to purchase goods more often and in small quantities. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers sell better and which don’t sell as well.

What equipment will you need?

It is advisable to have a refrigerator in a flower shop, so when opening, you need to include its average cost in your expenses. At first, you can do without a refrigerator, because there are now a lot of flower supply companies, and you can buy flowers in small batches. While there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you will be able to afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator, you don’t need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip your retail space. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that it visually seems like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the salon. You will need racks and containers for flowers.

For organization normal operation At least one computer is required in the salon. A scanner, copier and fax are also needed, but they can be located at the store manager’s home, i.e. own resources can be used to the maximum.

How to select staff

The ideal option is to hire four florists who will work in shifts. Two florists working one shift will be able to serve customers faster and fulfill more orders. Of course, you can start with two, but working alone is inconvenient. If the florist is alone in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist; his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time the manager is absent from the store. Students work in such positions with pleasure; they count and process flowers. You can invite assistants on weekends when store management is on vacation.

How to plan an assortment

It is necessary to carefully study the range of your competitors and understand what they are mainly selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, there is no need to be afraid to bring something new into the business, to make customers original proposals, always slightly exceed their expectations, offer more than others.

Walk around your area and see what your competitors are selling. This way you can understand what is in demand for what.

Each flower has its own lifespan, worth certain time. When a salon is just opening, you can only guess what flowers will be in demand, even if you have analyzed what your colleagues in the area are buying. Therefore, in the first months of work it is better to purchase flowers that last a long time. This will also ensure your store is well stocked, creating an impression of abundance, wide range. Anthurium remains fresh for a week, orchids last a very long time, especially cymbidium and dendrobium, phalaenopsis in flower pots can generally last for several months. Flowers in pots can be sold along with it, and cut for a bouquet. People willingly buy chrysanthemums both for home and as gifts, so chrysanthemums can also be purchased in large quantities. Also, the assortment must include roses and gerberas.

To start a flower shop, it is better to form a basic assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in names, but also in color palette. Be sure to buy white flowers. This is a white rose, white chrysanthemums, white gerberas, white orchid. It’s more difficult with spring flowers; there must be tulips and daffodils.

Initially, you can sell bouquets in one range to see which colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you develop a customer base, you will study demand, compare your sales with what flowers are sold by your competitors, and make adjustments to the cost of your bouquets and color scheme.

The assortment must include inexpensive houseplants.

At first, when you are still limited in funds, you can purchase indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks impressive in bouquets; speciphylum gives good volume, which can last in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special markup for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They should not be on the same level. In addition, when arranging great importance has a smooth color transition. Let there be pink flowers next to the red ones. It is important to create the impression that there are many flowers. To do this, you can add additional indoor plants and branches; they provide volume and height. The arrangement should be stepped. You should also try to ensure that roses and any other flowers are the same length.