home Calculators Business plan for a home appliance repair shop. Workshop for the repair of household appliances: development of a business plan IP for the sale of household appliances

Business plan for a home appliance repair shop. Workshop for the repair of household appliances: development of a business plan IP for the sale of household appliances

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Home appliance store business plan

Denis

Denis, thanks for your response. We're glad you liked it. Today, opening a home appliance store is a difficult business. The competition is on the rise. Without a competent starting document, it is not worth trying. We wish you the best in starting your own business.

Home appliance store business plan

Anna

individually

Anna, thank you for your kind words! We are glad that we could help you by providing a quality business plan at a reasonable price. We really do our best to support entrepreneurs, especially start-ups, and we believe that the low cost of a business plan allows everyone to purchase it. Good luck to you!

Home appliance store business plan

Svetlana

Svetlana, we are glad that you could find all the information you need in our business plan. This document certainly needs minimal revision, since it is impossible to take into account individual characteristics each project, given the low cost of the business plan. Good luck in your endeavor!

The main thing about the business plan of a household appliance store

Owners of small household appliances stores are always provided stable income, despite the presence of serious competition from large network companies. This explains the fact that all new entrepreneurs decide to open an electronics store. Success, as a rule, is achieved by those who know what can be opposed to giant networkers.

The advantage of small companies is just in their modest scope. Opening a large home appliances store requires huge areas, which can most often be found only in the city center. This means that the territory of the sleeping areas is divided among themselves by representatives of small companies. With a competent policy and a carefully designed assortment, such a store has every chance of finding its client.

And if you also offer the buyer Additional services, for example, to open a workshop or a service center for repairing household appliances at a store, income can increase significantly. But for this it is necessary to recruit a team of experienced professionals who will be able to work without punctures, without causing customer dissatisfaction.

Everyday problems

A store with an area of no more than 150 square meters is able to feed a businessman. m. But only on condition that it is located in a convenient location. This also applies to a successful transport interchange, and the availability of access roads, and in the distance from other similar stores. Before you open a store and an appliance repair company, carefully consider the interior layout. It is important to present a sufficient amount of goods in a limited area, since the assortment in a household appliance store should be as wide as possible. But at the same time, the retail space should not turn into an intricate labyrinth.

Solving such an important question - where to get goods, household appliances, do not limit yourself to buying only one imported products. The most optimal would be the following ratio of goods: 50% - household appliances of foreign manufacturers, 50% - domestic products. In this case, buyers will have more choices. Opening an appliance repair shop at the store will significantly increase your chances of success. As practice shows, the home appliance repair business is developing very actively, since it is easier for many buyers to repair a thing than to buy a new one.

If you have any questions during the process of creating a business, you should not look for answers to them on business forums dedicated to opening stores or boutiques of home appliances. It is much more effective to seek help from professionals whose valuable advice is collected in a competent business plan for a household appliance store. From it you will learn how to open your business selling and repairing household appliances without making annoying mistakes. This document contains detailed description the activities of the household appliances store, as well as the business processes that take place in it.

A ready-made business plan for a household appliance store from scratch with examples of opening calculations

The existing business plan for a household appliance store will definitely allow you to calculate all the costs that are associated with the preparatory stage, launch outlet. We offer a carefully structured document, thanks to which you will understand where to find warehouses for the premises, which building to rent for a future store, and what types of household appliances should be traded for the greatest profit.

A modern document on organizing an electronics store reflects various obscure points that often elude those who want to start this business. Selection of brands, reliable and trusted suppliers, warranty obligations on the part of manufacturers - any nuances matter when putting this business into practice. The staff of salesmen and consultants had to be completed in advance. If necessary, you should conduct additional trainings that will allow your employees to not only give sensible advice to buyers in the future, but also sell more units of equipment.

After studying the finished document, you will be able to decide which models are currently in great demand, you will understand whether it is necessary to create based on your shopping center additional services for the sale of equipment: repair, maintenance, diagnostics of washing machines, electric stoves, vacuum cleaners, refrigerators and other goods. It is also necessary to think about providing buyers with the services of a loader team, a forwarder, because buyers often want to order bulky household goods with home delivery. In the event of disputes over the quality of the goods, you should definitely use the services of a legal consultant so that your business is not overshadowed by thunderclouds, but flies at full sail to success.

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Features and main stages of business

Before you open a home appliances store from scratch, you should study the features of this trade segment. The fact is that a novice entrepreneur will invariably face a big problem: today, almost all cities are oversaturated with large chain stores, the range of which includes all possible household appliances - from hair dryers and irons to refrigerators and home theaters. Such large hypermarkets can afford to arrange various promotions, sell inexpensive models, make discounts, offer free shipping and other bonuses that are interesting for buyers. Of course, it will not be easy to compete with such giants.

The second inconvenient moment is the initial investment in the business: if you want to open a large store with a more or less wide range, then you will need to find quite decent amounts, since both the initial purchase of goods and the rental of a suitable room will cost a lot.

Alternatively, you can start with a small specialized department or outlet, for example, you will deal only with small household appliances, which does not require as much space for display and breaks down more often, which makes the demand for it even greater. Own niche and narrow the target audience This is what can help you stay ahead of the competition.

Virtual store

Online stores have recently become a great alternative to conventional stores or markets. Buyers save their time, and you, as an entrepreneur, can significantly save on renting large retail space.

There are two options for organizing a virtual store.

You only have a site that needs to be promoted and filled. This option can be very profitable, because you do not purchase goods in advance, but take them from suppliers strictly for a specific order, so that you can then deliver them from the warehouse to the required address. So, you only maintain the site, and do not spend money in advance on rent and goods.
Another option could be a virtual storefront. However, you will rent an office, warehouses in which the declared goods will be located, hire movers, couriers, etc. That is, here you save only on renting a room for a store.

There is certainly a benefit in this, and your financial costs for opening an online store will be much less, but do not forget that large stores also have their own websites, so you will have to fight for the trust and attention of the client in any case. .

The first steps

Having wondered how to open a home appliances store, you should be set for serious preparatory work: a well-written business plan can help you, in which you should calculate everything, evaluate and take into account possible risks, think over ways out of them, write down approximate costs. In addition, you will have to go through some mandatory stages of organizing a business.

To formalize the case legally, obtain the appropriate permits.
Select a store location.
Make repairs (if necessary) and bring in commercial equipment.
Find suppliers.
Buy a product.
Hire staff.
Engage in advertising and promotion of the store.

So, the action plan is ready - you can begin to implement it.

Legal registration of business

If you are a beginner entrepreneur, then you will have to register your business. For a home appliances store, registering an individual entrepreneur is suitable. As a form of taxation, experts advise choosing the simplified tax system.

You will also need to pay a fee, buy a cash register and make a seal. The Rospotrebnadzor service must issue you a permit to locate the store. Do not forget to select the codes of your type of activity according to OKVED, draw up a sanitary production control program (PKK) and approve it with the sanitary and epidemiological service assortment list goods.

In addition, the opening is coordinated with the district government, and you must have permits on hand (ownership of the premises or a lease agreement). It is necessary to conclude contracts with representatives of public utilities or other organizations:

for the provision of services for washing or cleaning the uniforms of employees (with dry cleaners, laundries);
for the removal and disposal of solid waste and other waste;
for the export and disposal of mercury lamps;
for the implementation of sanitary and epidemiological measures (disinfection, disinsection, etc.);
for regular cleaning of ventilation and air conditioning systems.

The Consumer Protection Society requires that your store must have a buyer's corner, as well as instructions for imported goods in Russian. That's all the official requirements that must be met before opening a home appliance store in Russia.

Room selection

In many ways, the amount of your costs will depend on what place and room you choose for the location of your store. You can settle in the city center, however, given that you need an area from 250 to 1000 square meters. m. (depending on what volume and range of goods you are targeting), it is clear how expensive it will be to rent such a room. However, statistics say that stores located in the central part of the city are able to provide the highest sales of goods.

Pay attention to the areas of new buildings: there may not yet be competitors there, and renting will cost you much less. A busy street, a residential densely populated area, the proximity of transport stops or a good transport interchange - these are, perhaps, all the markers for a good location.

Also make sure that there is a convenient parking near the store, which would make it possible to drive close to the building (for quick loading of overall items).

There are no particularly strict requirements for the premises, but you still have to obtain permits for it from various services:

representatives of the SES and Rospotrebnadzor must issue a sanitary and epidemiological conclusion that would confirm the compliance of your enterprise with all norms and requirements;
employees of the State Fire Supervision will also conduct an inspection, so all premises must comply with anti- fire safety: you will have to equip emergency fire exits, make fire hatches and fire alarms, plus stock up on fire extinguishers.

You may need to make repairs. No pretentiousness or extravagant design solutions are needed here: such stores, as a rule, look simple. The main thing is to provide high-quality lighting and good ventilation. A burglar alarm doesn't hurt either.

Layout Features

Having chosen the concept of trade and having decided on the future assortment, you will be able to make the layout of the store. If you are only interested in selling mobile phones and accessories, then 30 sq. m. If the assortment includes small household appliances (curling irons, hair dryers, kettles, irons, etc.), then you will settle on an area of up to 100 square meters. m. A full-scale store will require space to the maximum.

Offering customers a wide range, it is very important to divide the trading floor into segments:

Large home appliances;
small household appliances;
audio and video equipment.

Some entrepreneurs place them on different floors, others separate them from each other with partitions, others make transitions from department to department smoothly flowing into each other. The last option is good because free sellers will be able to notice the influx of customers in another department in time and come to the aid of their colleagues.

The trading floor will occupy up to 80–90% of the entire area. The rest of the space is utility (for staff) and storage rooms, as well as a small administration office.

Equipment and assortment

Trade equipment is selected taking into account the specifics of your product. Depending on the range offered, you will need:

podiums for large-sized equipment (the cheapest type of equipment);
racks with dimensions and with glass doors that could be locked (for the department of small household appliances);
audio and video equipment is also located on the shelves, but they are slightly different. Most of these shelving open type, but there are also deep ones (60 cm);
you will also need counters for vendors, cash registers, chairs;
in the administration and accounting department - all kinds of office equipment, tables, chairs, cabinets, a safe;
everything you need in the staff quarters (lockers for storing uniforms and personal belongings, a small kitchen, bathrooms, etc.).

If not all household appliances are displayed on your trading floor, then make sure that the warehouse meets the conditions and microclimate standards in which the goods should be stored. It is best that the warehouse is located either in the store building or not far away so that the client can as soon as possible receive your purchase.

When choosing an assortment, consider several factors.

The manufacturer's advertising campaign generates demand for the product, and here the ratio of price and quality or functionality is not even taken into account.
You can exploit the weaknesses of the big ones retail chains and try to provide customers with other product niches as an alternative. Sometimes people are looking for exclusive trade marks or expensive brands which are not available in regular stores. However, you should not completely focus on such a VIP segment.
Include new items in your assortment, keep track of which models or lines are in high demand, make sure that there are no delays in deliveries, plan how to interest customers and push them to buy.

Remember that all goods must be clearly visible, and the trading floor is equipped and furnished so that the buyer has enough space for free movement and the opportunity to view the presented assortment.

It is better to take care of additional security: attach special chips to small-sized equipment that will work as an alarm at the exit in case of an unpaid purchase.

Personnel and organization of work

It really depends on your employees how high sales will be, so give preference to competent, qualified and experienced employees. First you can take people to probation or for an internship, and after successful work - to take on a full-time job.

Pay attention to some nuances when choosing sellers:

they should be well versed in all the information about technical specifications goods, understand all the nuances of the equipment sold, models, new products, etc .;
in fact, the buyer does not always clearly know what exactly he needs, therefore, the sellers are obliged to convey information to him intelligibly and clearly, explain and show everything;
sales managers are usually focused on a certain category of goods, but they must have all the information about the assortment in order to come to the aid of their colleagues who cannot cope with the influx of buyers.

In addition to 2-3 sellers for each department, you will need movers, drivers, an accountant, cleaners, security guards. The minimum staff will be 12-15 people per shift.

Store advertisement

On the one hand, manufacturing companies actively promote their product on the market, spending a lot of money on its constant advertising even before it gets into your store. However, on the other hand, the store will still need to conduct its advertising campaign, in which it is worth emphasizing the benefits of purchasing a particular device in your store, and not in any other. It can be special promotions, discounts, sales, free shipping, bonus or accumulative cards, etc.

One of the cheapest and effective ways is the usual distribution of leaflets or promotional booklets of the store. You will also need to make a beautiful bright sign, invest in light boards or big boards. If the budget allows, order advertising in all types of local media. Do not forget about your own website: the Internet platform will be an excellent additional advertisement.

As an option for expansion and development prospects after the opening of a home appliances and electronics store, it will be possible to organize in parallel the repair or warranty service of branded equipment. Service center store-based is a great way to attract additional customers.

findings

This business can be quite profitable (up to 20-25%), but only with competent organization, careful selection of the assortment and selection of personnel, and also with a well-thought-out marketing policy for winning the attention of the client.

Approximate costs (prices are in rubles):

The payback period of the store will depend on many factors and can range from 2 to 5 years. The size of the initial investment for creating a large store from scratch reaches 2.5-3 million rubles.

Lord

Please note that the material below contains only a typical business plan. The figures given in it can only be regarded as indicative, since the market and prices are constantly changing. However, the following business plan provides a clear understanding of the steps that will need to be taken to successfully launch the described business, and can serve good template to prepare your own business plan.

Since this business plan is quite voluminous, we suggest that you download its text for further review.

Business plan

Production of components for household and computer equipment

*The article is over 8 years old. May contain outdated information

Profitability calculator for this business

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* Calculations use average data for Russia

Starting investments:

Store area:

from 200 sq.m

Net profit:

Payback period (excluding working capital):

A household appliance store can hardly be called a promising undertaking for small businesses in Russia. The share of single stores is declining, while the share of chain stores is growing. Similar trends are observed in Europe.

Household appliances are an indispensable companion in the life of every person. Saving time and effort on household service Thus, we improve the quality of our lives. Many manufacturers and rapid progress in this area encourage households to constantly upgrade their household appliances. Starting a business selling household appliances does not require special knowledge and work experience; rather, it requires entrepreneurial experience. This business, due to the high competition in this segment, especially from federal retail chains, requires serious knowledge in the field of people management and the selection of the best product range.

What applies to household appliances: the concept and grouping of the range

Household appliances are electrical or mechanical machines that perform household functions such as cooking, cleaning, or helping to store or process food. This is the simplest definition. Let us consider in more detail what applies to household appliances.

Household appliances, which include any technique from the list of numerous and diverse electrical, electromechanical, mechanical or gas devices, mainly became widely used in the 20th century to save labor and reduce household maintenance time.

These devices, for example, facilitate the creation of single-person households; in two families of origin, they allowed parents to enter the labor market and otherwise freed up a large amount of time and energy that housewives previously spent cooking and cleaning floors, cleaning the house, and general housework. Consequently, a further result was a greatly reduced occupation of householders. The trend towards the use of automatic and powered home appliances to facilitate basic chores, after their inception, soon expanded into additional areas such as personal care and grooming.

The most frequently purchased household appliances are a microwave oven, a washing machine, an electric kettle, a blender, and a vacuum cleaner. Large household appliances, such as, for example, a stove or a refrigerator, are purchased less frequently due to their long service life.

Household appliances market in Russia

As a rule, data on the home appliances market are given together with the electronics market, since large retailers that have firmly occupied this market usually trade together these two groups of goods - household appliances and electronics, the so-called B&E market.

The volume of the market of household appliances and electronics (HCE) in the Russian Federation in 2017 showed an increase of 6% in value terms by 5% in unit terms compared to the previous 2016, as the company GfK Rus indicates in its study. Growth was mainly driven by online sales, which increased by 13%, while offline sales through traditional points of sale only grew by 4%.

The process of consolidation continues in the OB&E market, as is typical for a market with a tougher competitive environment, this is a general trend that is common both in Europe and in Russia. According to experts, in 2017 in Germany there were six large chains for the sale of H&E, making the bulk of the turnover, instead of 28 chains in 2000. Only five major chains remain in the UK, down from 22 in 1985.

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In 2017, the share of large Russian networks in total B&E sales in value terms increased to 47%, from 44% a year earlier, while the share of medium networks decreased to 21%, that is, by two percent a year earlier, and the share of other networks decreased to 32%.

In 2017, the market for small household appliances (MBT) remained at the level of 2016 indicators in monetary terms, and in pieces showed an increase of 7.5%. The growth in demand for small household appliances was caused by a 5% decrease in the average price for a number of assortment categories, which was associated with the stabilization of the ruble exchange rate.

2018 in the H&E segment, apparently, will show growth, which is associated both with pent-up demand and a low base in 2017, as well as with an increase in the number of goods purchased on credit.

Thus, the household appliances market in last years is at a stable level and shows a slight increase. At the same time, the share of non-chain stores in sales of household appliances is quite small and continues to decline.

In which segments is it profitable to operate a home appliance store

Large network players clearly dominate the home appliance market. A small store will not be able to compete with them on price or assortment. It is very costly to expand the range of goods sold even to the range of a small network selling household appliances, since working capital goods will amount to tens and hundreds of millions of rubles.

The only, in our opinion, sufficiently profitable niches in this segment are either a small mono-brand household appliances store or exclusive premium-segment appliances, which chains, as a rule, do not offer in sufficient assortment.

The price in the premium segment of household appliances is 4 or more times higher than household appliances with similar consumer characteristics, but in the usual, economy segment. That is, this technique is designed for wealthy people with an income level well above the middle class.

Ready-made ideas for your business

When trading mono-brand goods, as a rule, one or several product lines of one manufacturer are offered for sale. Often these are household appliances of the economy segment.

Choosing a location for a home appliances store

First of all, household appliances are large-sized, so a lot of space is required for their retail space. If you want to present a fairly wide range of products, you will need at least 200 m2 of space.

It is desirable that the store be located on the first floor, either on the central shopping street or in the center of the local microdistrict. An open-plan space is required, in front of the building there should be parking for at least 10 cars. For the delivery of goods, a convenient access for trucks is required, preferably from the back of the building, so as not to block the entrance to buyers. The area of warehouse premises should be, as a rule, from 20% of the area trading floor.

It is also possible to place a household appliances store in a shopping center, but the cost of renting such an area in the passage areas of the shopping center will be quite high.

Ready-made ideas for your business

For the operation of the store, less than 60 kW of electrical power is required, good system ventilation and air conditioning.

If you focus on sales of small household appliances, such as, for example, kettles, blenders, mixers and other types, then the store area can be reduced by 2-3 times. In this case, you can consider the possibility of renting premises in the shopping center.

Once again, we want to draw your attention to the fact that for the business we are considering, the choice of a niche for the goods sold is very important. Working in the economy segment, as most retail chains do, is usually unprofitable. Therefore, when choosing a location for a home appliances store, first of all, pay attention to the absence of chain hypermarkets that sell similar products in the immediate vicinity of your point of sale.

The facade of a household appliances store should face the entrance or carriageway of the street and be convenient for advertising, which should be clearly visible from intersections and public transport stops.

Appliance store staff requirements

The store staff consists of a staff of accountants, administrative staff, a staff of cleaners, loaders, sales assistants and security guards. The number of personnel for each line of business is determined based on specific indicators and the size of each store in particular.

It is necessary to dwell in more detail on the requirements that apply to sales assistants, since, as practice shows, the volume of store sales depends on the quality of their work.

It should be noted that there are increasing negative trends that are intensifying for sales assistants, especially in large networks. Sellers are loaded with any work, from receiving and loading goods, to cleaning premises and conducting cash transactions. In our opinion, all this distracts the sales assistant from performing his main functions - advising and selling goods. Such a load reduces the motivation of sellers and, accordingly, sales.

Ready-made ideas for your business

A significant difference in the cost of household appliances different manufacturers can differ very significantly and necessitates high-quality consultation of the client on the features and advantages of each product.

Key Responsibilities of a Sales Consultant:

advising customers on technical issues regarding the sold household appliances;

discharge of all required documents for goods, including warranty certificates;

assistance to the client in the packaging of household appliances for transportation;

acceptance of new goods and their placement on the stands and racks of the trading floor;

participation in the inventory of the rest of the goods.

In addition, a sales assistant in a household appliance store must have a set of personal competencies, such as communication skills, stress resistance, good memory and others.

The average salary of a sales assistant in Moscow is about 40-50 thousand rubles, in large cities about 20 thousand rubles. If you pay slightly above the market average and provide good conditions jobs, you will be able to choose the best of those who work in this area.

The correct material motivation of sales consultants is also important. Experts in the field believe that wages should be divided into three parts. The first part is a permanent salary, it accounts for about 40% of all earnings. The same percentage is the second part, which is calculated based on the percentage of personal sales. The remaining 20% is calculated based on general sales shop. In this case, we also encourage personal selling and motivate the employee to help colleagues to get the maximum result. For small shop you will need 2-4 sales assistants.

The profitability of the household appliance store as a whole will mainly depend on the correct selection of professional sales consultants and the competent definition of their responsibilities.

Household appliances store financial performance

Financial investments in a household appliance store are quite large. First of all, these are working capital, which must be invested in goods for sale in circulation. The specific amount of such investments depends on the assortment offered in the store and the price category of the goods. But on average, for this segment, it is about 35 thousand rubles per square meter of sales area.

That is, for an area of 200 m2, it is necessary to invest about 7 million rubles in working capital. This is a significant amount, so the choice of assortment must be approached especially carefully in order to avoid packing with illiquid goods.

The revenue of a store of this size is about 36 million rubles a year, or 3 million rubles a month. The average markup is different and depends on the price segment of the product. As a rule, it is from 20 to 40%.

Consider the current costs of opening a home appliance store, per month:

The cost of remuneration of employees will be about 350 thousand rubles.

Deductions for social needs will amount to about 100 thousand rubles.

Building maintenance costs and communal payments amount to about 50 thousand rubles.

The rental of the premises will depend on the location of the store. With a fairly good location, it will cost about 100-150 thousand rubles.

Payment of UTII (single tax on imputed income) will be about 100 thousand rubles, depending on the region. You can reduce this amount by the amount of contributions for social needs, but not more than 50%. Thus, the actual amount of tax paid will be about 50 thousand rubles.

Other expenses for which we allocate about 30 thousand rubles a month.

In total, the current costs of maintaining a household appliances store will amount to approximately 700 thousand rubles a month.

Let's calculate the amount of investment required to open a household appliances store in the format we are considering.

Investment costs include purchase costs for the store commercial equipment and furniture, refurbishment of the premises and the cost of opening a company. The cost of purchasing commercial equipment will be approximately 300 thousand rubles, since the equipment will mainly be shelves, racks, as well as cash registers and equipment for accounting of goods. Cosmetic repairs will cost about 350 thousand rubles. The cost of opening a company will be about 20 thousand rubles.

The total amount of investment costs, excluding the cost of purchasing goods, will be 670 thousand rubles. Taking into account the purchase of goods, the total amount of necessary investments will be approximately 7.8 million rubles.

The average monthly profit of a household appliances store with an area of approximately 200 m2, according to our calculations, will be about 200 thousand rubles per month, or 2.4 million rubles per year. With the calculated data indicated by us, the payback period for the main investment, which does not include the initial investment in the purchase of goods, will be about 4 months.

Legal registration of a household appliances store

To open a home appliances store, the best option, in our opinion, would be to register as individual entrepreneur(IP). As a taxation system, we recommend choosing a single tax on imputed income (UTII). understandable and simple circuit calculation and payment of tax makes this form of taxation the most attractive.

The amount of UTII payable for a store with a trading floor area of about 200 m2 will be about 300 thousand rubles per quarter, deviations are possible depending on the region where the store is located. You can determine the amount of tax yourself using the calculator on the website of the Federal Tax Service of Russia.

When opening a home appliance store, you must comply SES requirements(sanitary and epidemiological station), Rospotrebnadzor and fire inspection. We recommend that you familiarize yourself with the list of documents that may be required to open a store in the district divisions of these organizations at the place of registration of a household appliance store, due to the fact that the requirements may vary slightly for each region.

The main applicable OKVED code is 47.54 "Retail trade in household electrical goods in specialized stores."

Do not forget that in accordance with federal law"On Advertising" dated 13.03.2006 N 38-FZ, it will be necessary to coordinate the signs and advertising materials that you will place on the facade of the building.

Let's summarize. The business of selling household goods is quite profitable, but requires a large initial investment in working capital. This raises the threshold for entry into this business, but thereby reduces the number of competitors in this segment. The greatest risks in this business arise due to competition with large federal networks.

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Business plan for a home appliance repair shop. Workshop for the repair of household appliances: development of a business plan IP for the sale of household appliances

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The main thing about the business plan of a household appliance store

A ready-made business plan for a household appliance store from scratch with examples of opening calculations

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