home Ideas Open a nail salon. Recommendations and business plan for opening a nail salon

Open a nail salon. Recommendations and business plan for opening a nail salon

In this material:

Most people try to find business ideas that do not require large expenses, one of them is nail services. How to open a manicure salon, what is needed for this, what subtleties do you need to know to run it successfully? The services of cosmetologists, hairdressers and manicurists are among the most in demand. Beautiful hair and clothes are only part of it ideal image, you will not be able to produce good impression having unkempt, dirty nails. Recently, men have also been visiting beauty salons, which has contributed to an increase in demand for these services.

Choosing a room for a nail salon

Before opening a nail studio, you need to decide on the premises. Its size depends on how many seats the cabinet will be designed for. If one master will work in your salon, a room of 10 sq.m. will be enough. It is very important in which area your manicure business will develop. The ideal option is to rent a workplace in a large beauty salon. However, it can be difficult to find such premises, since prestigious salons usually have own employees. If you have sufficient experience in the field of manicure and pedicure, you can try offering a beauty salon to rent out a small space.

E It would be more economically feasible to open a nail salon in a small pavilion in a shopping or office center. This is an ideal option regarding rental costs. Unprofitable to rent under manicure business a separate apartment on the ground floor of a residential building: the rent will be too high, and a large area of the premises will remain unclaimed. The cost of renting an office will depend on its size and location.

The rented premises need to be renovated, so before you open a manicure salon, you should decide whether you have enough funds for this. The absence of the need for repairs is another advantage of premises located in shopping centers. The office should look neat and clean. It is not necessary to create an ultra-modern interior; it is enough to cover the walls and floor, as well as purchase the necessary furniture.

When planning to start a manicure business, you should take care of timely registration with government agencies. You can register your business as an individual entrepreneur or LLC. In order to open a manicure salon, you do not need to obtain a license. However, you will need to know and comply with all sanitary standards related to establishments providing manicure and pedicure services.

If you rent a separate room, the methods of its operation should be agreed upon with the fire inspectorate. All permitting documentation, of course, should be obtained before starting work. Do not forget about the correct execution of the contract with the owner of the premises.

Every technician in a nail salon must have a health certificate. Don’t forget to set up a stand with registration certificates and a book of complaints. Regarding the tax system, nail business involves the use of UTII. When registering an enterprise with the tax office, you must submit an application to apply the simplified tax system.

The amount of taxes paid will remain unchanged; it will depend on the number of craftsmen, including the owner of the company. The basic income level is 7,500 rubles. per person. Each region has its own coefficients for accurate tax calculation.

Choosing equipment for a manicure salon

Every master in a nail salon should have his own workplace. First of all, this is a manicure table; to purchase it you will need at least 5 thousand rubles. It is best to buy a ready-made workplace, equipped with shelves for cosmetics, a hood and a lamp. Such a table will cost 25-50 thousand rubles. A chair for a master and a client will cost 6 thousand rubles. When planning to open a nail salon, you need to buy a high-quality set of tools, it costs at least 3 thousand rubles. You will also need a sterilizer, a cabinet and shelves for tools.

Workplaces should be comfortable, furniture should be resistant to regular sanitization. The chair does not have to be expensive, the most important thing is that it is comfortable. The manicure procedure is lengthy, so both the master and the client should be in a state of comfort during this time. You will also need lamps to dry the coating on your nails.

We evaluate business profitability

Before you start a nail business, you should determine what costs you expect. The cost of renting a room depends on its size and location: it ranges from 500 to 1,500 rubles. per sq.m. Repairs will require from 50 to 100 thousand rubles. You will spend 30 thousand rubles on equipment for one workplace, and 15 thousand rubles on the purchase of consumables. The profitability of a salon depends on the qualifications of the craftsmen working in it. If you provide services yourself, having sufficient experience in this field, you will be able to earn at least 50 thousand rubles.

You can increase the profitability of a business by adding additional jobs and hiring craftsmen. Nail salon workers are paid on a piece-rate basis, which is about half the cost of the service. It should be remembered that clients go to a specific master, and not to a specific establishment, so the key to the success of your business will be the highly qualified master and his friendly communication with clients.

If you are planning to start your own business, you may be interested in the self-employment program, according to which a beginning entrepreneur can receive government subsidy to open a manicure salon.

Create your own website, a group on a social network, hold all kinds of promotions and competitions. Advertisements can be placed in public places, entrances of residential buildings, etc., order an SMS newsletter, a colorful banner, send out invitations on a social network.

Order a business plan

	Investments: 2,000,000 - 5,500,000 rubles. The company was founded in 2007. In 2009, Elena Lenina joined the founders, and the most effective managers of the retail business were involved in management. This gave new impetus to the dynamics of the Network's development: a new level of marketing and PR, a new image, new approaches to management, new products, new standards of work and service. All this has made the Company a confident leader in the Russian...

	Investments: Investments 3,800,000 - 5,000,000 ₽ G.Bar is the most large network beauty bars in the world, which serves more than 60 thousand clients and provides more than 140 thousand services annually. The G.Bar network includes 6 own beauty bars (Kyiv, Moscow) and 21 franchised ones in the world, including Russia, Ukraine, Poland, Kazakhstan, Kyrgyzstan, Slovakia, Cyprus, and the USA. The company was founded in 2015 and provides…
	Investments: Investments 1,300,000 ₽ The brand "NALEVO Men's Haircuts" is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. Currently in our Beauty Holding: 6 brands, more than 120 open showrooms of which 30% are our own. Most Major brand in the network – the largest chain of economy hairdressers in Russia and the CIS, “Hair in Order” (50 cities and more than 85 salons). How was it created...
	Investments: Investments 690,000 - 1,000,000 ₽ In 2016, the first “TNB-TiFFANYNAiLBuRO” was opened in Pskov - with the desire to create a small atmospheric place of the “sphere of beauty”, with the totality of the best: the important professional quality in “manicure” and….. decisive details that form the impression and determine the “pleasant aftertaste” of the service received. Because the difference, indeed, is “recognized in the little things,” especially today, in the era of great offers and choice in the field...
	Investments: Investments 330,000 - 376,000 ₽ The network of Sharpening Centers "TSEKH" is one of the leading networks in the field of sharpening and selling hairdressing and manicure instruments. Working directly with all leading manufacturers of hairdressing and manicure instruments, we provide our franchisees with the best prices for stores at TSEKH Sharpening Centers. Also "TSEKH" is official dealer many manufacturers of sharpening equipment, thanks to which our…
	Investments: Investments 2,500,000 - 3,000,000 rubles. St. Petersburg beauty school is federal network educational projects, who specialize in training professionals in the field of fashion and beauty. We help you gain the practical skills needed to successful career or to improve your skills in the beauty industry. The principles of our training are based on five basic rules: 1. 80% practice and 20% theory. We focus on the practical part of our...
	Investments: Investments from 250,000 rubles. The Mozart House group of companies has its representative offices in Austria, Germany, France, Holland, Belgium and the USA. In Russia, the famous brand is represented by several full-scale projects in the beauty industry: the Austrian Academy of Style "Mozart Art House", the beauty studio "Deluxe Mozart House", the network of professional stores "Mozart House" and specialized centers“Profi Service”, created to support beauty industry specialists. Austrian Academy…
	Investments: Investments from 149,000 rub. The international holding InfoLife is a monopolist in the biometric testing market, already the holder of three successful franchises that allow you to learn more about a person. In 2012, the first franchise company was launched with the InfoLife fingerprint ability testing program. Author's software- a unique development of the Russian researcher Alexander Zubarev. To create a program, business strategy, corporate identity, and…
	Investments: Investments from RUB 1,900,000. The PILKI company has existed in the beauty services market since 2014 and occupies a leading position in St. Petersburg and the Leningrad region. Thanks to a non-standard approach and a progressive view of the art of manicure, a huge network of studios has grown from one salon, monthly proving its superiority with a combination of quality materials, a high level of service, an original and modern approach to the selection of designs, as well as loyalty...
	Investments: Investments from 260,000 rubles. Service of quality services and recommendations WERTAFON The affiliate network operates in more than 60 cities in Russia, the CIS, Europe, and Asia. Main directions of service development: High-quality city information system Ordering all popular services ON-LINE: taxi, cargo transportation, tickets, reservations, assistance from any online specialists Separate directions with announcements on the topics: Jobs, Real Estate, Exhibition of Goods, Buying-selling-renting business, Freelancer Services. Web magazine,…
	Investments: Investments from RUB 1,400,000. On November 11, 2008, the first 4hands manicure and pedicure studio opened in Novosibirsk. 3 years after its opening, it was acquired by the current owner of the 4hands network, Tatyana Shutova. “Four years ago I worked as a director law firm and she herself was a client of the only 4hands salon in Novosibirsk at that time. At that time, the salon was 3 years old. The idea of a mono direction to me...
	Investments: From RUB 4,500,000. Fingers is a unique salon format pioneered in New York City where guests come with friends to socialize while manicurists and pedicurists provide professional services. The company "Fingers" was founded in 2007, and currently there are 36 salons and a studio school in the network. Network geography: Moscow, Moscow Region, Yekaterinburg,…

Approximate data:

Monthly income – 246,000 rubles.
Initial costs – 318,400 rubles.
Net profit – 43,860 rubles.
Payback – from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will try to compile detailed business plan nail salon with calculations.

Market analysis

Today, in the market associated with the beauty industry, nail salons are increasingly opening. Their number has increased over the past few years. They used to be part of beauty salons, but the trend has changed. Demand has increased due to the fashion for such procedures as nail extensions using tips, gel extensions, shell polish, and classic manicure. About 20% of women use the services of nail salons on a regular basis; there are fewer men – only 5%.

Many private entrepreneurs are interested in opening such a business. This is due to high demand. Most often, the main advantage over competitors is not only the professionalism of specialists, but also the use modern techniques at work.

By the way, according to experts, more than 50% of all beauty salon services are manicures in its various forms.

Based on the results of surveys of the owners of such salons, it turned out that most often girls aged 19-38 years use the services of nail salons. The age range is quite wide.

Adult women use proven techniques, young ladies prefer something new, bright, catchy.

Today, the average Russian woman wants to look beautiful and well-groomed. As you know, it is very important for a woman what condition her nails are in. At all times, their health and strength were signs that a lady really cared about her appearance. In addition, fashion and the opinions of others have a huge influence on the fairer sex. Therefore, the demand for services can change very quickly and like an avalanche.

Women primarily evaluate the quality of procedures and their safety.

As the experts themselves note, the market for manicure services can continue to expand for quite some time, because it is no more than half full.

The highest level of competition is observed in the segment of premium manicure services; the situation is somewhat easier in the mid-price part of the market. It is this niche that is considered the most promising and free in terms of competition and barriers encountered at the entrance to the market.

In Moscow alone, income from manicure services amounts to about 1.3 billion rubles annually.

There are no serious players in this market today. However, competition and the number of manicure service providers is growing very quickly. Now is the most favorable time to enter the market, when it is not yet fully formed.

SWOT analysis

Factors influencing the activities of an organization are divided into internal and external.

Internal:

Strengths:

Offer of current services.
Good location.
Competitive price.
Availability of a developed marketing and advertising policy.
Use of quality raw materials.
Qualified specialists.
Providing quality services.

Weak sides:

Lack of work in this area.
Dependence on the landlord.
Narrow range of services (at first).
Lack of related services.
Absence client base.

External factors:

Possibilities:

Growing demand for the service.
Opportunity to take your place in the market.
Attracting highly qualified specialists.
Using subsidies from the state for the development of small businesses.
Wholesale purchase of quality raw materials.

Rapid market penetration by new competitors.
Some clients leave for other salons.
Increase in utility and rental payments.
Increased cost of raw materials.
Reduced consumer opportunities.

Opportunity Assessment

Nail salon services are not in seasonal demand. The only thing you need to remember is that during the holiday season the number of clients becomes larger than usual, because women want to look beautiful. Work will be carried out according to the following schedule:

Total: 77 working hours per week. For service you will need four manicurists and 2 administrators. With a schedule of a day every other day or two every two.

After developing a base of regular customers, it is possible to hire additional staff if the area of the premises allows.

Solving organizational and legal issues:

Initially, it is necessary to decide on the organizational and legal form of the enterprise. This could be an individual entrepreneur, LLC. From a legal and accounting point of view, the most profitable solution would be to choose an individual entrepreneur. Here . To register, you must pay a state fee of 800 rubles, submit an application indicating the type economic activity. The OKVED code will be 93.02 – Provision of services by hairdressing and beauty salons. The list of services provided includes manicure.
The organization must be registered with the tax authorities. It's best to choose. In this case, the tax base can be income (6%) or the difference between income and expenses (6-15% depending on the region).
If you accept card payments from your clients, you will need to open a current account. To do this, read the article about.
It is necessary to conclude a rental agreement for the premises. It is worth considering that the minimum area for each master is 6 m2.
Rospotrebnadzor is necessary in a certain area.
It is necessary to develop a plan-program production control for the sanitary condition of the premises.
All employees must have medical records.
You can contact government organizations to receive subsidies. This will be especially true for those who do not have sufficient start-up capital.

Some more information . Before renovating premises, remodeling them, or installing furniture, you must be sure to familiarize yourself with two very important documents that directly relate to the provision of manicure services:

GOST R 51142-98 “Services domestic services hairdressing salons General technical conditions".

SanPiN 2.1.2.2631-10“Sanitary and epidemiological requirements for the location, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services.”

Knowing all the nuances, it will be much easier to pass Rospotrebnadzor inspections. It will also be possible to avoid fines for violations.

Rented premises:

It will be commercial real estate. The salon will have 2 masters working simultaneously in one office. There will also be a space for an administrator to take calls and work with clients. Additionally, a bathroom will be equipped for visitors and workers. total area will be 40 m 2.

Description of service

The nail salon will provide the following services:

Any of these procedures lasts from 30 minutes to 1.5 hours. In some cases it may take longer. It all depends on the experience of the master and the speed of his work.

Standard registration is carried out by telephone. An operator answers the calls. Rescheduling is possible 12 hours before the scheduled time.

After the project pays off, it is planned to actively invest money in business development. To begin with, this will include adding several related procedures, such as tinting eyelashes and eyebrows. Later it is planned to expand the premises or open a new outlet. Pedicure services will be offered.

It is very important that the work is performed by an experienced and high-quality craftsman. This will provide the necessary customer base.

After opening additional points, working masters train newcomers, give them internships, and conduct courses.

Marketing plan

It is very important to conduct geomarketing research before starting work, which will help you choose the most profitable place to work. Carrying out such an analysis is costly and time-consuming. As a rule, entrepreneurs turn to specialized companies for help.

After choosing a place with a high traffic volume of potential buyers, you need to place a salon sign. It should be bright, catchy, interesting, unusual.

Leaflets. It is best to distribute them near the salon, in neighboring buildings, or put them in boxes in residential buildings.
Business cards. They need to be distributed to customers who have already arrived or right on the street.
Adding information to bulletin boards, online catalogs of salons, maintaining own group V in social networks, contextual advertising– a full range of advertising on the Internet.
Carrying out promotions, holiday discounts.
Discount cards for regular visitors.
"Word of mouth." This type of advertising is free and works on its own. To achieve the greatest effect, you need to provide the client with only high-quality services.

It is better to set the price a little lower than average at the very beginning. This will attract more buyers. As the number of clients increases, the cost can be increased. It is very important not to do this abruptly.

Planned revenue:

Name	Price per procedure	Quantity per month	Total revenue from the service
Classic manicure	350 rub.	60	21,000 rub.
Hardware manicure	450 rub.	70	RUB 31,500
Shell varnish coating	700 rub.	90	63,000 rub.
Gel extensions	1000 rub.	50	50,000 rub.
Nail correction	750 rub.	70	RUB 52,500
Extension using tips	800 rub.	30	24,000 rub.
Therapeutic nail removal	400 rub.	10	4,000 rub.
Total	—	—	246,000 rub.

The total number of working hours per month is 341. Provided that two craftsmen always work together, the total hourly output per month will be 682 hours.

Therefore, the monthly income will be equal to 246,000 rubles.

Production plan

It's best to find it right away suitable premises With major repairs so that investments are minimal. After all, the square meters will not be owned, which means investing a lot in them Money not worth it.

The cost of repairs will include the equipment of the bathroom, sinks, appearance in a pleasant way. Most likely, you will have to install additional sockets. It will cost 100,000 rubles.

For the work of the masters, you will have to buy special manicure tables, lamps, baths, shelves, chairs for clients and specialists. The administrator will also need a chair and desk. The total cost will be 90,000 rubles.

You will also need a phone and a laptop for working on the Internet, maintaining a database and client records. You can also install music Center or a TV for a non-boring pastime for clients. All this will cost 45,000 rubles.

To start work you will have to purchase raw materials. This will include: varnishes, gels, wipes, creams and much more. The total cost will be 30,000 rubles.

The salon will operate:

4 masters. 2 per shift. Work every other day, every other day, or every other day. Wage piecework – 40% of income (including insurance premiums and taxes). When hiring, you need to pay attention to experience and qualifications. Payment terms may be revised if the master has his own client base.
2 administrators. Work in two days. The salary is fixed - 18,000 rubles, taking into account insurance contributions and taxes. With sales growth, it is possible to increase wages based on performance results.

Craftsmen clean their workplace themselves. Administrators carry out wet cleaning as needed and as free time is available.

Organizational plan

	1 month	2 month
Individual entrepreneur registration	800 rub.
Conclusion of a lease agreement	+
Geomarketing and marketing research	+	+
Advertising	30,000 rub.	10,000 rub.
Repair	100,000 rub.
Purchase of equipment and furniture	90,000 rub.
Purchase of equipment	45,000 rub.
Purchase of raw materials stocks	30,000 rub.
Buying a cash register	10,000 rub.
Connecting a phone, Internet	1600 rub.
Careful search and selection of personnel	+	+
Starting work		+
Total	RUB 318,400

Financial plan

Monthly income is 246,000 rubles.
Initial costs amounted to 318,400 rubles.

Let's calculate monthly costs:

Profit before tax will be: 246,000 – 194,400 = 51,600 rubles.

When calculating tax, we choose the formula (income-expenses) * 0.15 = 7,740 rubles.

Net profit will be equal to 43,860 rubles.

The payback period will be equal to 322,400/43,860 = 7.37. Therefore, after approximately 8 months, the business will be able to break even and generate real profits.

These are average calculations. When changing the amount of working time, the number of workers, orders, etc. the numbers may change significantly.

Risks

It is worth highlighting external and internal risks.

External risks include changes in legislation, a possible crisis, and increased competition. All of them ultimately have a negative impact on the profit level and prospects of the organization. At serious problems the enterprise may simply become unprofitable. To avoid possible losses, it is necessary to use risk insurance and increase the quality of services provided.

Offensive internal risks can also have a fairly serious impact on the level of income received and net profit. Such risks include: inexperience of personnel, their incompetence, unwillingness to work, dismissal of an employee. It is worth working with your foremen and administrators, sending them for advanced training, and creating favorable conditions. You shouldn’t chase profit; you need to involve the workers themselves in the process, interest them in the development of the nail salon.

To more accurately identify risks and carry out expert assessment It is worth contacting the appropriate organization that will help develop a company policy that will help avoid possible troubles.

After the initial costs have been paid off, you should not actively withdraw money from the business. It is better to invest them in the development of your own brainchild.
There is no need to open many jobs. The most effective would be to distribute several salons throughout the city. So the coverage and efficiency will be greater. In one salon, 2-3 simultaneously working employees are enough.
Provide additional services for customers - free coffee, watching movies or something else. You need to make sure that the consumer is as comfortable as possible in your salon.
Get your employees interested in development. To do this, you can set bonuses for fulfilling the plan or increasing interest. During the holidays, it’s worth pleasing them with at least small gifts. Offer to partially or fully pay for advanced training courses.
Organize coaching within the organization. Let experienced masters teach new ones, receiving part of their earnings, for example. Continuity of generations will be very important both for collective unity and for the performance of all employees.

For the most part, a lot depends on the entrepreneur’s ability to build relationships with his subordinates and competently manage labor resources.

Useful video on opening a nail salon

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Don't judge harshly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

The beautiful half of humanity wants to look beautiful at any time of the year, regardless of the circumstances. A very profitable area in this market segment is the provision of manicure services. For both a novice entrepreneur and an experienced businessman, it is very important to draw up a clear and competent business plan for a nail salon with calculations and conduct an analysis of the market and competition in order to have an objective idea of the future enterprise that will bring stable income.

Market analysis

The number of salons providing manicure services is quite high. Many of them have already managed to gain a positive reputation among clients and take the lion's share arrived. Here it is important to study in detail all the pros and cons of the most advanced salons. And try to make sure that your enterprise has a distinctive feature and can somehow stand out from the rest.

Analyze the location of the salons. An important point is the price category of the services provided. There is no point in having a business class manicure salon in a residential area, because... purchasing power will be low. Accordingly, in an area with elite new buildings, economy services will not be held in high esteem. Perhaps you should pay attention to shopping centers, which are a concentration of a large mass of people, mainly women.

As numerous sociological surveys show, there is a great demand for these services among the unemployed female half of the population (this includes housewives and young mothers on maternity leave, but who prefer to look good). But going to the other end of the city to paint and process your nails with a small child is quite problematic, but going to the nearest salon, located in a local shopping center, is quite convenient.

If you are targeting the other half of the female population, then it makes sense to think about a location near business centers and offices.

And you can attract both. Main - conduct a complete market analysis andchoose the right place.

Project goals and objectives

Project goals:

creating a client base,
obtaining net profit in the desired amount (depending on the desires of a particular entrepreneur).

Project objectives:

organization of jobs for a certain number of specialists,
increasing profits due to the introduction of additional services,
attracting new customers through innovations and an active advertising policy.

Have you decided to open a nail salon? What do you need for this?

To open a nail salon you will need:

registration in tax authorities how about you;
obtaining permission from the SES and fire service. It is necessary to take care in advance of full compliance with all norms and standards fire safety, as well as sanitary hygiene rules. SanPiN 2.1.2.2631-10 “Sanitary and epidemiological requirements for the location, design, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services” will help you. All personnel must have health certificates;
obtaining a standard license to provide services of this type;
registration with the tax office;
print for your salon.

Business for sports fans: opening your own fitness club from scratch. What you need, where to start, how much it costs - read.

The nuances of choosing a room for a salon

As noted earlier, it is advisable to choose places where there are large concentrations of people, mainly women. Namely: shopping centers, places near offices, central streets.
Buying or renting premises depends on your desire and financial capabilities. Of course, renting premises for a nail salon in the city center will not be cheap, as will purchasing premises. However, there is no need to rush into purchasing. In a few months entrepreneurial activity you will be able to understand how profitable the business is in a given location. And only after winning a certain client base that will generate a stable income, you can think about buying out the premises for further expansion.
Don't forget about a small household. room in the salon where equipment will be stored, work uniform for staff.
In addition, it is advisable to allocate a small room for employees to relax, where they can eat.
Do not forget that, according to the rules of SanPiN, at least 6 m2 is allocated per master.

Rent price non-residential premises for example, in Moscow in 2017 it ranges from 250 thousand rubles to 700, depending on the area, location, proximity to the metro, repairs, etc. Thus, you will spend an average of 7-10 million rubles on annual rent. Whereas buying a premises will cost you several tens, or even hundreds of millions.

Equipment, materials

The purchase of equipment and materials should be taken seriously. The equipment must be of high quality and modern. Don't go for cheap. Match it to your salon interior. Now this can be done very easily.

On modern market Various models are available, which can be selected not only by size, but also by color:

manicure tables costing from 3 to 15 thousand rubles,
lamps for drying - from 3 to 6.5 thousand rubles,
manicure machines, wax melters - from 2 to 20 thousand rubles,
stands and pads - from 500 rub. and higher,
sterilizers and accessories - from 500 rubles. up to 5 thousand,
chairs for the master - from 2 to 8 thousand rubles,
towels - from 50 rub.,
the working material itself (nail polishes, remover, brushes, etc.) - from 50 rubles. and higher.

Buy all equipment only from trusted places with a certificate.

Recruitment

Almost half of the success of your business depends on personnel selection. Take this very seriously, with a great deal of responsibility.

The master must meet several criteria:

have a good education in his specialty, it would be nice if he also had a medical education;
It is desirable to have diplomas and medals from various competitions and master classes, which indicates high qualifications. All these trophies can be placed in the lobby of your salon to increase your reputation;
be polite and competent;
Appearance plays a significant role when working with people. It is unlikely that an unkempt master will inspire confidence.

In addition to the craftsmen, you should also think about the service personnel. Administrator, greeting clients, taking calls and requests, cleaning lady. Whether you need an accountant - decide for yourself, based on your requirements, number of staff, monthly profit.

Do you have talent as a hairdresser? Start your business in this direction! Nuances and recommendations for running a business in the hairdressing industry:

Nail salon services

In addition to the main services, you can specialize in a number of others. Pedicure, solarium, hairdresser, makeup artist, cosmetologist.

The highlight of your salon can be a children's room. After all, a considerable part of the clients are young mothers who would gladly visit the salon more often if they had the opportunity to leave their child with someone. Therefore, consider dedicating a small area for children's leisure time. For example, a dry pool could be an excellent solution. And the child is busy, and the mother is happy.

For a solarium that is in demand all year round, you can purchase special equipment. Well, take care of a coffee machine and a terminal for paying for services cellular communication. All these not particularly costly measures will help significantly improve the status of the salon.

Promotion of manicure business

So, we've figured out how to open a nail salon from scratch. What to do next? Of course, promote your services and look for clients. Here advertising, a well-known engine of progress, will come to your aid. Advertising for a nail salon can be different. Newspapers, radio or television, leaflets, banners, business cards. It all depends on your imagination and creativity.

Think in advance about creating your own website on the Internet. Bright, beautiful, laconic - it will definitely attract the public.

Financial part

How much does it cost to open a nail salon?

Profit and payback

The cost of a classic manicure in Moscow and Moscow Region is approximately 500-600 rubles. We will take other types of services provided at the rate of 500 - 1500 rubles. Thus, one master per day is able to perform about 5 services worth approximately 5,000 rubles. In total, 5 masters per day will bring about 25 thousand rubles. This amount will be about 750 thousand rubles per month. Of which, net profit minus rent, utilities, staff salaries, purchases necessary materials will be 100-150 thousand rubles.

With such amounts, the payback period for the salon will be approximately 10 - 12 months. At the initial stages, this profit will be sufficient, but with an increase in the range of services provided, the right advertising and by attracting a large customer base, revenue will grow.

Summary

During the implementation of the nail salon business plan, a premises of a certain area (at least 30 m2) will be used. Form of ownership - individual entrepreneur. According to preliminary calculations, opening a manicure salon will cost 620 thousand rubles. excluding employee salaries. The salon will consist of the main room, utility room. premises and rooms for employees.

The main client base, according to our business plan for a manicure studio, will be middle-income women ( office workers, residents of nearby houses, etc.).

Now you know how to open a nail salon with perspective successful business.

Almost all girls and women use the services of a beauty salon, because the beautiful half of humanity always wants to look beautiful and well-groomed. Every woman knows that hands are hers business card. Therefore, she simply needs a neat or, on the contrary, a designer manicure. There will always be a demand for manicure services, so opening your own manicure salon is profitable business, which will always be in demand.

Where to start organizing a business and how to draw up a business plan for a manicure salon?

First you need to decide financial problem and find initial capital. The next step will be to find a place for a manicure salon. The ideal option would be the central part of the city, where a large number of people pass by and there is a large store or shopping center. Renting such a premises can cost from 100 to 1000 rubles per sq.m., it is advisable that the premises be transferred to non-residential premises so that you do not waste time and money on paperwork. Pay special attention to the area of the rented premises. It should not be too small or cramped. For repairs and finishing of 1 sq.m. you will have to spend from 1 thousand to 2 thousand rubles.

After renovating the premises, you can begin to equip it and purchase accessories for manicure. Try to choose only the most convenient and high-tech equipment that would fit well into your interior design; your success in this business will depend on it.

But the most important component of your successful business is professional manicurists. Hire not only experienced specialists, but also talented and promising newcomers, for whom you can arrange advanced training courses or conduct master classes.

To summarize, let's move on to the financial part of the business plan for a manicure salon:

1. Rent of premises - average cost - 600 rubles per sq.m. per month. Room 50 sq.m - 3000 rub. per month.

2. Repair of premises, decoration, design - up to 130 thousand rubles.

3. Equipment (3 tables, 2 pedicure chairs, 2 lamps used for nail extensions) - 39-55 thousand rubles.

4. Accessories for manicure, varnish, cream, etc. -28 thousand rubles.

5. Salary to craftsmen - 50% of their daily earnings.

Your manicure salon will pay for itself no earlier than in 1-1.5 years. And later you can think about expanding your business.

Each of us has at least once thought about developing own business, about working for yourself, and not for an “uncle.” Manicure salon - great idea to open your own business, there is a whole field for creativity and self-realization, and now we will analyze in detail how to do this: where to start, what to pay attention to, how much money to prepare for investment.

IN modern world Women going for manicures are becoming commonplace; it has become an inexpensive, quite accessible pleasure. Many business women consider it their duty to keep their nails in order and regularly update their manicure, they are looking for best places, consult with friends. They are ready to spend a lot of money to work with a good master.

Despite the abundance of salons, there are few professionals in this niche, which, with the proper approach to business, will allow you to quickly stand out in the nail salon market.

First, you need to firmly decide to open a salon and set a goal, preferably expressed in a certain income, for example: earn 500 thousand a month. Any business requires serious dedication, so you need to get motivated and get closely involved in business development.

The second important component is to draw up a correct business plan, take into account expenses and income, understand the nuances and pitfalls. Let's build a task plan and analyze each one step by step in detail.

IP registration and documents

The list of documents for registration of individual entrepreneurs in 2017 includes:

application in form P21001,
notification of the transition to the simplified tax system 2017,
payment receipt for payment of state duty for opening an individual entrepreneur in 2017,
power of attorney to submit and receive documents for opening an individual entrepreneur.

You can register an individual entrepreneur either independently or by using the services of professional registrars, which can ease the unpleasant paperwork. Registration costs from 800 to 2 thousand rubles.

This requires a bank account and documents to open it. It is imperative to obtain permission from the fire and sanitary-epidemiological services, to enter into an agreement for disinfection, disposal of fluorescent lamps, and garbage removal.

Required conditions - availability medical books All personnel have a work permit. Compilation employment contract with employees for official employment is desirable, but let's be honest, not everyone decides to do this in order to save money and reduce taxes.

Room

Buying or renting premises depends on your desire and financial capabilities. Of course, renting in good location It's not cheap. There is no need to rush to buy; after a few months of the salon’s operation, you will understand how profitable a location in a particular location will be; perhaps you will think about moving to a more suitable area.

Having developed a certain stable client base, firmly established in the area, and saved up funds, you can think about buying out the premises in order to become a full-fledged owner of your brainchild.

Study the market in your city, see which places in the city are most visited - these can be large shopping centers, populated residential areas, or thoroughfares. Rent in such places will be significantly higher, but with skillful business management it will pay off.

Analyze the age audience: in an area with new buildings, there will most likely be an abundance of young girls who will be more willing to go to the salon; in an area where there are many elderly people, renting a room is unprofitable.

Exist regulations and requirements for premises specifically for a nail salon:

The average work area for one master is 6 m2,
The salon should not be in the basement,
Availability of a ventilation system.

It is necessary to justify 3 zones in the room: an administrator area with a sofa for waiting visitors, a work area with tables for clients and craftsmen, a bathroom or toilet.

It doesn’t have to be 3 separate rooms; the administrator’s area can be separated from the work area with a large screen.

Choose rooms with an unusual design or create an original interior yourself. Your salon should be memorable in order to attract not only high-quality work, but also atmosphere. Come up with a twist: interesting colors, metallic furniture, an abundance of green plants. A big plus will also be parking next to the location of the proposed salon.

Equipment purchase

Over time, you will get a feel for what equipment needs to be purchased, but first, the required purchases are:

manicure tables by number of workstations
comfortable armchairs or chairs with backs for craftsmen and clients
waiting sofa
coffee table for magazines
reception desk
telephone
lockers for storing equipment and consumables
manicure equipment sterilizer
sink
autoclave
UV camera
nail baths
stereo system and/or TV
set of manicure tools
consumables (varnishes, rhinestones, gloves, napkins)

Find a reliable supplier of premium branded supplies. Study the supplier market, reviews, consult with business colleagues. The quality of work directly depends on the quality of materials, and this is especially important during the formation of a business.

In the waiting area, place a comfortable soft sofa, a coffee table with brochures and glossy publications. It wouldn’t be a bad idea to put out a plate of sweets and cookies, install a coffee machine and invite customers to while away the waiting time with a cup of coffee. This will help create a cozy atmosphere in the salon, and visitors will be happy to return to you again and again.

Hiring staff

This is one of the most important points of a business plan. The reputation of your salon will depend on the qualifications, politeness, and responsibility of the staff. Many experienced nail technicians work from home and have a steady clientele.

Offer them favorable conditions, a well-equipped workplace, official employment, and such masters will bring a string of clients to your enterprise. You can also hire newcomers, but then it will take many times longer to promote the business.

Unscrupulous craftsmen can get a job with you with the insidious intent of gaining a client base in the workplace, giving away their contacts with a tempting offer to do it cheaper, training their skills to high level with good equipment and quality materials.

To reduce the risk of such incidents, organize collective events, corporate parties to unite the spirit and create one family, pay wages on time, praise on business, come up with a system of incentives and bonuses, then the craftsmen will always feel comfortable in the workplace and are unlikely to think about changing jobs .

The responsibilities of the masters include:

Preparing and cleaning the workplace
Disinfection of instruments, control over cleanliness
Accounting for consumables, timely notification of restocking
Performing services from the list of established ones
Polite communication with clients

A valuable employee, not only your right hand, but also the first impression of clients about the salon. During the interview, pay attention to what impression the prospective employee makes on you; it should be pleasant to communicate with him. The administrator is a neat, calm, competent person.

At first, you can play this role yourself until you find a suitable representative.

Administrator's responsibilities:

Opening and closing of the salon
Keeping the premises clean
Maintaining a customer base, communicating with them, notifying them about promotions and offers
Sign up for services
Services Consulting
Maintaining a book of reviews and complaints, resolving disputes
Cash management, customer payments

It is reasonable to offer a shift work schedule - 2/2 with a 12-hour working day. It is worth considering that most clients will be able to visit the salon in evening time after work, and it is worth shifting your work schedule to a later time, for example, from 10 to 22.

List of services

In this case, you can turn to the experience of your colleagues and see what manicure services are provided in successful manicure centers. Classic manicure, French, shellac, nail extensions, custom design - all this variety should be presented in the form of a table and the cost calculated for each, for example:

Base coat - 10
Basic color coating - 15
Protective coating - 10
Napkins - 2
Disinfectant - 5

Total: 42 (rub.)

These calculations will be useful to us in calculating profits.

In any business there is a risk of loss of reputation. To minimize it, check the book of reviews and suggestions more often, communicate directly with clients, and build friendly relationships. Offer to leave reviews yourself, put a book on the coffee table at the entrance. Many people put the book of reviews in a secluded, inconspicuous place, or even store it in a closet and take it out only upon request - this is wrong. Development feedback will accelerate the development of your salon.

Also, try each new service on yourself, check each master on yourself to personally verify the quality of what is offered.

Update your list of services regularly. Use unique offers that differentiate you from your business colleagues. This could be a signature nail design, a special extension technique, or the use of branded care products.

In addition to manicure, you can further expand the range and add related services - pedicure, massage. This will help increase demand and customer base.

Price list

Price list- the face of your salon. Many people print them in black and white on plain A4 paper, put them in a crumpled file, hang them in an inconspicuous place, or don’t have one at all.

Manicure salon- services sector. Let's compare it to a restaurant. Remember your feelings when you come to a seemingly decent place, with an attractive design, good reviews, and they bring you a sheet of menu. No folder, no thoughtful design, dirty, wrinkled. What impression did this make on you?

Same with the salon. Carefully consider the design of the price list, color scheme, which would be nice to match the interior inside the cabin. Create a well-structured price list that will make it easier to work with clients. Apply a few rules:

Use paragraphs and subparagraphs. For example:

Extensions: acrylic extensions, gel extensions, silk extensions, etc.
Manicure: Classic manicure, French manicure, color manicure...

Enter detailed description services:

Classic manicure - treatment of the cuticle and nail fold, shaping the nails, applying oil, transparent coating.

Each service must be clear to clients. Compared to a menu in a restaurant, each dish comes with a list of ingredients.

Specific cost of the service. Not “from 500 rubles”, but specifically - 560, 650 rubles, etc. The client must know how much to expect and how much money to take with him.

Service execution time. Of course, it is not always possible to determine the exact one, but it is advisable to write approximately.

Service and logistics are very important in business. Of two equally high-quality salons, clients are more likely to choose a salon with extremely clear and competent service.

Advertising

At the beginning of any business, serious investments are necessary, otherwise you will have to wait a very long time for returns and profit.

But all this will be meaningless if the work of the masters is low level. Best advertisement- a job well done, then word of mouth will not keep you waiting.

Many aspiring businessmen are embarrassed to personally participate in advertising. Personalization is a big step forward. People will see who they trust themselves to, who they pay money to. Create a personal brand led by your name, this will help you expand in the future and open new points.

Financial calculation

Now let's sum up the financial results.

How much money is needed for opening and the first month of work:

Registration of individual entrepreneurs, opening of a bank account - 800 thousand.
Rent and decoration of premises - 80 thousand
Purchase of equipment and consumables - 250 thousand
Staff salaries (on average administrator - 20 thousand, foreman - 18 thousand*4=64) - 84 thousand
Advertising and promotion - 30 thousand
Taxes

Total: 446 thousand + taxes

In the following months of work:

Total - 171 thousand + taxes

Let's calculate the profit.

On average, a manicure costs 500 - 700 rubles. If you take 600 rubles for the cost, then the cost calculated earlier will be 7% of the total price. From this subtract the percentage for the master, for example, 10%. The result is 498 rubles, which will be used to pay rent, internet, taxes and own income.

Services, as a rule, cost from 500 to 2000 rubles. If one master serves 5 clients a day, provided there is a stable client base, this will bring you revenue of 20 thousand, which will be 600 thousand per month. Several masters will bring, accordingly, many times more. Of course, these calculations are approximate, and to really get such a profit you need to work a lot, develop your business, and do promotion.

Conclusion

If you have firmly decided to build your business in the manicure field, you have promised yourself to put in maximum activity, creativity, creativity, and organization, you will certainly achieve success in this field, because a manicure salon is a win-win option if you run your business skillfully.