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Useful literature for business. Best Business Books: Ranking

Today in the world there are a great many books about business, but there are quite a few really interesting and informative ones. Business books are useful to read not only for novice startups and current managers, but also for everyone who wants to build successful career. By reading business books, we learn about success stories, mistakes and difficulties faced by the authors from their own experience and about effective ways solutions to these problems.

These books inspire, motivate, change the worldview, make you think, and inspire someone to action!

We have selected for you the best, in our opinion, publications, which we gladly recommend for reading. Read and get inspired!

1. Henry Ford"My Life, My Achievements"

This book has bypassed almost all states. It has been printed in many languages. Her publications sold like hot cakes everywhere.
The burning interest in it was created not by artificial advertising hype, but by its very content - behind this book is the life and work of a very big person, behind it is the practical experience of the creator of a production that has never been experienced in terms of scale and organization.
In his book, Henry Ford shares his life story, his views on business management, his ideas in management theory and in general in the whole economy. His ideas are now embodied in thousands of companies that operate on the principle introduced by Ford at the beginning of the twentieth century.

2. Richard Branson « naked business »

The first of Sir Richard's books, entirely devoted to the history of creation and the peculiarities of running his business. “Instead of ranting in these pages about my success, I simply wrote the whole truth about my companies,” writes Sir Richard.
In addition to candid stories about the successes and failures of the Virgin group of companies, this book is invaluable with advice and quotes from the real world. notebook entrepreneur.

3. Golinei Vasily, Logaster "How to create a corporate identity and not go broke"

Free Small Business Guide to Starting corporate identity. Adviсe, practical examples useful services. The book is written in a simple and understandable language about what corporate identity is and how an entrepreneur can create it.

4. Robert Kiyosaki "Rich Dad Poor Dad"

“Without education, you will not achieve anything in life!” Is this saying familiar?
Long gone are the days when education was necessary to achieve wealth and goals. Robert Kiyosaki's book Rich Dad Poor Dad is about that. In this book, the author argues that schools and universities do not teach real life and do not show the way to achieve wealth. In the book, in a simple and accessible language, the author talks about the secrets of enrichment and financial literacy. .

5. Ayn Rand Atlas Shrugged

Ayn Rand's book can be safely classified as a "must read". For many entrepreneurs, this book is the Bible, the rationale for their mission and the right to pride; this book changes the worldview, forms a holistic vision of the world and provides answers to questions about the meaning human life and social value of entrepreneurship. This is a call to be bold, strong and persistent.

6. Richard Branson

Branson's book is a manifesto of life, action, risk. The credo of its author is to take everything from life. It means not being afraid to do what you want. It does not matter at all whether you have enough knowledge, experience or education. Life is too short to waste it on things that don't bring you pleasure. If you have a head on your shoulders and enough enthusiasm in your heart, any goal will be possible. If you like something, do it. If you don't like it, drop it without hesitation. The book carries a huge charge of optimism, wisdom and faith in the capabilities of each person.

7. Maxim Kotov “And botanists do business»

Maxim Kotov's book "And Botanists Do Business" opened up a new look at business and its foundations. Many, after reading this book, decided to open their own business. This is not just a guide to the concept of building a business. This is a book that turns the inner world.
Throughout the book, the reader empathizes with the main character and laughs with him. This is an amazing work that deserves attention.

8. Tony Shay Delivering Happiness. From zero to a billion»

This book contains several stories at once, one more incendiary than the other. Autobiography of one of the brightest young businessmen of recent times, who started his first business at the age of nine. The history of the development of his company Zappos, which accelerated from zero to a billion turnover in ten years. And most importantly - a story about how Tony and his associates managed to build a business that pleases with its existence not only the owners, but everyone involved in the company - from employees and customers to suppliers and partners. About all plans and trials, mistakes and curiosities, principles and commandments of Zappos - first-hand and from the first person. The book will please everyone who is interested in success stories. modern companies and principles of building a strong business.

9. Igor Ashmanov “Life inside a bubble. How can a manager survive in an invested project »

The book tells about the work of the author in the company "Rambler" in the period from 1999 to 2001. Interesting period with stages of rapid growth and a sharp drop in interest in investment Internet projects. The author describes in detail, with humor, the situation in the company at that time.

10. Guy Kawasaki “Startup. 11 master classes from the ex-Apple evangelist and the most daring capitalist in Silicon Valley"

Guy Kawasaki is a legendary man. Largely due to his talent and professionalism, Macintosh today has a crowd of zealous followers, and Apple is perhaps the most recognizable brand.
"If your motto is: Enough talk - tell me what I need to do, then you've come to the right place." - so says Kawasaki himself about his book.

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First of all, you can pay attention to the best publications that business literature offers. They will help you change the way you think about money, business and people, but most importantly they contain a huge motivation that anyone who wants to become independent needs.

Robert Kiyosaki "Rich Dad Poor Dad"

This book first saw the world in 1997, but today it is considered the best financial guide in the world for people of all income levels. The book talks about how to shape and manage cash flows, invest and profit from it, and how to change your attitude towards money.

The businessman shares with readers his own secrets on how to get out of the closed loop inherent in the life of an employee, become independent and rich, and also raises the problem of shortage financial education in schools using examples from their own lives.

Nir Eyal "Hooked Buyer"

In 2017, this book was ranked among the best by Forbes. It will be useful to private entrepreneurs, including beginners, designers and marketers. The bestseller tells how to create products that form certain habits in buyers and how this will help build a business without using aggressive marketing in your practice.

The author considers the principles of using various social networks, and also answers the question why some products cause consumer attachment, while others do not. It also provides a practical guide to interacting with clients and influencing their psychology.

Donald Trump "The Art of the Deal"

Wonderful book from 1987 reveals to readers the secrets of imprisonment biggest deals New York developers. Despite the autobiographical content and scale of the described business, many negotiating situations are comparable to typical problems for medium and small enterprises.

Useful material is presented with humor and actively motivates the reader to search for new ideas for their business. The bestseller will be of interest not only to entrepreneurs, who will find in it many living examples of successful transactions, but also to people who are interested in outstanding personalities of our time.

D. Knapp, B. Kovitz, D. Zeratsky "Sprint: how to develop and test a new product in just five days"

D. Knapp, B. Kovitz, D. Zeratsky

This unique book was released in 2017 and became a bestseller almost immediately. It focuses on the progressive method that Google developers use to quickly create and test products. It contains practical advice about how to make a project of high quality and at the same time spend no more than a week on the whole process.

The material will be of interest to both large companies and beginners. The methodology proposed by the authors has been used by many young companies, helping them to survive and get back on their feet in real business conditions.

Napoleon Hill Think and Grow Rich!

If you are looking for the very best business books, this is one of the oldest and greatest in this category of literature. It was released for the first time in 1937. The content of the book has absorbed the results of twenty years of research and analysis of the lives and careers of many successful businessmen and simply outstanding personalities. It reveals important secrets of developing your business, attracting and increasing capital.

The author of the famous book is a well-known American journalist, writer and psychologist. In his comments, he explains that the proposed methodology for achieving success can be applied not only in business, but also in any other type of activity.

Carl Sewell "Customers for Life"

Released in 1990, this bestseller is considered one of the best customer relationship guides. According to the author, who built his own business and achieved success, the main condition for stability is the creation of a client base and its retention, thanks to a revision of the attitude towards employees and after-sales service generally.

The book will be of interest to aspiring entrepreneurs and developing small businesses. It contains practical advice Marketing, Human Resources and Merchandising.

Mike Mikalowitz "Startup without a budget"

This book was published in 2011. It is about how to start your own business without financial support and your own start-up capital. The author shares his experience on how to find ways out of seemingly insoluble situations and develop your business in any circumstances.

The Startup Without a Budget, as well as another book by Mike Mikalowitz, The Pumpkin Method, are the best business books for beginners. On the other hand, they will be of interest not only to those who are just thinking about creating it, but also to businesses that have outgrown a startup, but who want to retain the energy and inspiration inherent in the first stages of development. The content of the book is filled with inspiring motivation and many phrases that will easily become your motto in entrepreneurial activity.

Douglas McGregor "The Human Side of the Enterprise"

First published in 1960, this book revolutionized the understanding of principles in personnel management. Outstanding bestselling author social psychologist and a management guru who based his theory on the fact that the participation of subordinates in decision making is one of the main motivators to perform their duties better. In his book, he shares with the reader the secrets of how to encourage staff to be the best in their field.

The ideas and guidance provided by McGregor are still being successfully applied in practice in both large companies and small businesses. This book is a must read for all leaders, as well as those who plan to build a career in management and management.

Henry Ford "My Life, My Achievements"

The autobiographical book of a cult personality in the automotive industry is at the same time one of the best manuals for organizing work and motivating staff. The system of organization of production proposed by Ford, by using the assembly line, was named after him (Fordism) and is today used by most industrial enterprises peace.

In his book, the author tells what difficulties he had to overcome on the way to becoming, about his negative attitude towards the influence of capital and the banking system, and about the desire to do quality work, in spite of getting higher profits, which in turn brings him world fame and a huge fortune.

Published in 2017, this book raises one of the main issues modern business- the right selection of staff. The authors suggest that entrepreneurs and managers reconsider their attitude towards applicants and pay attention not to the track record, but to real qualities, which will allow companies not to waste time and money.

Unlike most business books, Who? has many practical tips and techniques that you can apply in your practice. All of them are based on the analysis of information received as a result of interviews with the most successful businessmen, executives and top managers.

A selection of books for personal growth

If you are interested in psychology and personal growth, the selection below will be the best books to help you on your path to self-improvement. It will teach you how to change yourself and your attitude to the world, reveal the secrets of the behavior and thinking of others and allow you to discover your own potential.

Brian Tracy "Get out of your comfort zone"

The first publication of this book took place in 2014. It brought lightning fame to the author and was translated into several dozen languages. It tells how a person can change his life, leaving his comfort zone. Today it is recognized as the number one book on personal growth and self-development.

The author gives 21 methods on how to increase one's own efficiency in any kind of activity. This book will be of interest not only to entrepreneurs, but also to people who have a desire to achieve more in life.

David Allen "Getting Things Done"

This book was first published in 2001, but today in bookstores you will be able to meet the revised and expanded edition, suitable for modern realities of life. The author tells about unique methodology self-organization according to the GTD system or "bringing things to completion".

This book will primarily be useful to those who suffer from constant lack of time and continuous stress. It teaches planning and a positive outlook on life in general.

Eric Byrne Games people play. People who play games"

This is one of the most famous books on personal growth. The author of this sensational bestseller is a well-known psychologist whose work is devoted to human relationships. The material presented in the book will allow you to independently identify your own mistakes in communicating with other people, as well as get rid of stereotypes in behavior.

Despite the fact that the book is devoted to psychoanalysis, it is written lightly and with humor. You will also find many clear examples situations that you have encountered many times in your life. This book can be read at any age.

Jacob Teitelbaum - Always Tired

If you are interested in real practical advice from a doctor on how to overcome chronic fatigue, you should read this book. It is based on 37 years of research and recommendations for increasing vitality, verified by the author on his own experience.

"Forever Tired" is one of a series of books by the author dedicated to health and getting rid of negative habits in life. It will be useful to people different ages and type of activity.

Dale Carnegie How to Win Friends and Influence People

The cult book, published in 1936, simply and concisely tells how to communicate with others and make a positive impression on the interlocutor in any situation. It will help you not only comprehend the elementary rules of politeness and mutual respect, but also master the art of oratory.

The principles cited by the author can be applied both in the business sphere and in everyday and family life Therefore, this book is recommended for study by everyone without exception. It is full of practical advice and effective recommendations, and most importantly, all of them are relevant even today.

Brett Blumenthal "One Habit a Week"

Practical guide to change yourself and your habits in just one year. The author of the book suggests using the program he developed for “small changes” that can have a significant impact on your life and worldview in general. The material is very easy to read and filled with positive motivation.

The main goal of the book is to teach the reader to better cope with life's difficulties, to establish relationships with others, and to reveal their own intellectual and creative potential. It will be most useful to those who are taking their first steps in self-improvement.

Peter Kamp "Speed ​​Reading"

This is one of the newest books on speed reading, first published in 2015. It represents a new approach to learning and allows you to work at your own pace, comfortable for the reader. The book contains theories that are taught in the most progressive lectures and speed reading courses.

The material will be useful to those who want to learn how to quickly perceive and memorize large amounts of textual information. Suitable for daily and non-systematic exercises.

Greg McKeon "Essentialism"

This book is about the problems of setting priorities in our lives. The author tells the reader how to refuse unnecessary obligations and burdens in order to do only things that are important to you, while getting a better result. The book teaches you to take care of your own time and fills you with self-confidence.

The proposed methodology is based on essentialism, which the author presents as a fundamentally new approach. It can be used in any area of ​​your life. By putting these recommendations into practice, you will be able to put things in order and concentrate on your main goals.

Daniel Kahneman "Think slow, decide fast"

This bestseller is written by a laureate nobel prize and is devoted to the problem of the relationship between human actions and thoughts. In his work, the author distinguishes two types of thinking - slow and fast, which a person subconsciously uses when deciding various types tasks.

The material will be of interest to both managers and people interested in psychology. Having studied it, you will not learn how to make decisions, but you will be able to understand how the thinking process occurs when making them, as well as how you can influence them from the outside, which will allow you to draw very interesting conclusions and conclusions for yourself.

Stephen Covey's "The 7 Habits of Highly Effective People"

Another bestseller in popular psychology, one of the top ten books on personal development. After reading it, you will understand how to define and formulate a life goal for yourself, and most importantly, how to achieve the desired result. The author does not offer a magical method of transformation in a short period, on the contrary, he emphasizes that it is not enough just to want to achieve the goal, you need to work hard on yourself. This book will be of interest to both management professionals and people who seek to maximize the potential inherent in nature.

Unfortunately, good literature from the category of business and personal growth rarely appears on store shelves. Most of material is a repetition of common truths, and sometimes just empty demagogy that is not worth your attention. And therefore, choosing the best books on business and self-development for yourself, you can also pay attention to other works of the authors listed in the TOP, whose reputation has been tested by time and their own success.

The idea of ​​doing business or building a successful career visits every person who wants to become successful and independent in financial terms. But in most cases, it remains an unfulfilled dream or breaks against the first obstacles encountered on the way.

In such cases, people begin to look for the reason for their failure, try to achieve what they want in a different way, which often leads to the loss of significant amounts of money and precious time.

The secrets of good business management allow you to open business books in which you can draw experience successful people who conquered the heights of entrepreneurship.

Top 10 the best publications such topics should be read by every person who is looking for inspiration, motivation, wants to change their worldview and start acting.

The best example for aspiring entrepreneurs and people who have been involved in own business, will be the biography of the legendary manager of the world-famous Apple company.

This book is currently the most popular business literature and is in the lead in the top 10 rating. It tells the story of a successful entrepreneur and tough leader who was able to build a multi-billion dollar enterprise from scratch.

Journalist Walter Isaacson was inspired to write a biography by the suggestion of Steve Jobs, who learned about the terrible diagnosis. The famous entrepreneur wanted his story to be told honestly, without any embellishment or thickening of the clouds.

He spent a lot of time with Isaacson in conversations in which he revealed his secrets to doing business. Jobs wanted a journalist to highlight all of his achievements and the many failures along the way, which would help aspiring entrepreneurs avoid the mistakes they made.

The book turned out to be truthful and impartial, which led to its high rating.

After reading the book Steve Jobs » It becomes clear to each person how much effort and work is required to achieve the desired result in any endeavor. Success doesn't come by itself.

On the way to your goal, you need to sacrifice a lot, not stop at the first failure and stick to the chosen course.

Robert Kiyosaki "Rich Dad Poor Dad"

The list of the most popular publications on self-development and business management would be incomplete without the book by Robert Kiyosaki, which became a bestseller and inspired many people to a rapid breakthrough in their careers and entrepreneurship.

It occupies the second position in the list of the most popular and useful business books. In it you can find answers to the most important questions facing startups:

  • how to learn to manage finances competently;
  • what steps should be taken by a novice entrepreneur;
  • where do ideas for new promotions come from;
  • how to set priorities correctly and not be distracted from the chosen path.

Stephen Covey "The 7 Habits of Highly Effective People"

The third position in the top 10 business publications is occupied by a book by a well-known specialist in self-development and management, Stephen Covey. Even successful entrepreneurs note that it can radically change their life position. The bestseller sheds light on the following points:

  • how to form and concretize a life goal;
  • what tools should be used to achieve what you want;
  • what motivates a person to act, contributes to his self-development;
  • how you can realize your maximum potential.

Many business books are difficult to understand after reading or listening to the electronic version. But all the works of Stephen Covey are written in a language that anyone can understand, which makes them extremely popular.

Michael On "It's a customer, you idiot!"

A real find for startups and established entrepreneurs is the work of Michael On, who helps to attract customers by establishing the right relationship with them. She is ranked 4th in the top 10 best business literature.

The book is quite small, but very useful, thanks to which it has a high rating. After all, every entrepreneur is familiar with the situation when a minor mistake forces customers to turn to other companies, which has a bad effect on the state of affairs.

Donald Trump "Never Give Up!"

The work of the current US President Donald Trump “Never give up!” is very popular. It is ranked #5 in the top 10 best self-improvement publications. It is worth reading for every person who is tired of a series of failures that happen in life.

The book motivates to action, makes you leave your usual comfort zone, achieve the desired goal no matter what. She inspires new achievements, thanks to which her rating continues to grow for 6 years.

In the pages of the book, Trump teaches how to deal with emerging problems so that nothing can stand in the way of success.

He also gives advice on how to see failure as an opportunity to achieve what you want, rather than wasting time on regrets or meticulous analysis of the current situation.

Tony Shay Delivering Happiness. From zero to a billion: the story of an outstanding company

He reveals the secrets of how, in just 10 years, he built a thriving e-commerce company valued at $240 million.

Vern Harnish The Rules for Profitable Startups. How to grow and earn money

In it, the author gives advice to people who decide to start a business or improve the state of affairs in an already developing company. The publication describes effective tools that allow you to confidently move towards the implementation of your plans:

  • focusthe main objective, which is achieved over several years, as well as short-term goals;
  • data- communication with customers, employees and partners, allowing you to track the progress of cases;
  • rhythm– ways to establish coordinated work of all company personnel.

Harnish gives detailed instructions on how to conduct business, which will allow you to build a thriving business that brings stable income. It is a must read for anyone who dreams of moving fast.

Richard Branson "To hell with everything, get on and do it!"

The real manifesto of life is the book of the famous extraordinary businessman from America, Richard Branson, which is in the ranking of the most useful literature for self-development and business promotion takes 8th place.

A successful billionaire in his work encourages the reader to act, to persistently move towards the goal.

The author argues that the main criterion for successful business management is aspiration. He also warns that people should only do what they like, otherwise life becomes a routine, which is absolutely not motivating to conquer new heights.

Henry Ford "My Life, My Achievements"

The ninth position in the top 10 best books that allow you to understand the intricacies of doing business and achieving success is the creation of the famous US entrepreneur Henry Ford.

In it, the famous billionaire shares his thoughts on doing business, organizing the work of the company. The ideas of Henry Ford have become the mottos of many entrepreneurs who have built a successful business from scratch.

Napoleon Hill "Think and Grow Rich"

The book became so popular that it had to be published 42 times. There are also electronic versions in many languages. On the pages, the author gives clear instructions on how to achieve desired results to gain financial independence.

The book is filled with vital energy, which motivates, makes you wake up and start acting.

Recipes for wealth are always in demand, and motivational literature is one of the few types of creativity that bring publishers profit. The problem is that on the wave of interest, a number of “dummies” appear - secondary literature that copies the ideas of the donor publication. The level of education in schools is high - anyone can write advice and pretend to be an expert. At the same time, bestsellers that are read by several generations of entrepreneurs appear once every 10 years.

Among the variety of literature on business, 7 books stand out, each of which is able to turn the mind of a person, turning him into a businessman - a designer of his own destiny. Reading the books of successful people is interesting and informative if they give specific recommendations and bring them closer to the goal. These works are written in different time but all are interesting modern entrepreneurs.

1. Napoleon Hill "Think and Grow Rich"

This Talmud for businessmen takes one of the first places in terms of frequency of mention in specialized literature, although it was written in 1937. It is not an exaggeration to call it a kind of Entrepreneurial Bible, as it sets out the fundamental principles of doing business that are not outdated to this day.

The book appeared thanks to Robert Taylor - the owner of a specialized magazine. He ordered a series of articles about successful people of our time for the young author - interviews and interviews lasted 20 years. The book went through 42 editions in the US and has been translated into dozens of languages. The first Russian translation appeared only in 1993.

All of Hill's advice is considered axioms. Think and Grow Rich is an encyclopedia book, a donor book written with talent and authenticity. 90% modern literature about business in one way or another in their own way repeat Hill's 3 axioms:

  1. Negative thoughts slow down and destroy.
  2. Man sets his own boundaries.
  3. If you wait for the right moment, it may not come.

What else can you learn by reading Napoleon Hill:

  • how to motivate yourself on the way to business peaks
  • how to build teamwork
  • why find and read specialized literature
  • how to effectively use your mind and knowledge
  • what is the secret to the success of rich people.

Important! As a journalist, Hill has studied the biographies and business histories of hundreds of successful entrepreneurs; on their basis, he derived a universal formula for success. It sounds like this: our affairs are controlled by the power of thought.

2. Robert Kiyosaki "Rich Dad Poor Dad"

Kiyosaki, whose best-selling books are consistently at the top of the charts, was not a poor man's child at all - his father, Ph.D., served as Minister of Education. But the native of Hawaii learned financial literacy and positive thinking from the father of his school friend.

Kiyosaki is read by experienced businessmen and those who are far from entrepreneurship - the works of the American are extremely popular all over the world. Rich Dad Poor Dad sold 26 million copies. What important theses of the author made his books popular?

Constant reading of books has been noted as one of the main habits of successful people such as Warren Buffett, Bill Gates. Whether you're an aspiring entrepreneur or an experienced one, it's always important to stay ahead of the curve and read the best business books. Here is a list of great business books to read to ensure you start 2018 on the right foot and stay successful.

"Startup without a budget" by Mike Mikalowitz

“Have you ever been entrepreneurial in your life? Don't know where to get start-up capital? Fine! Now is your chance to do it right,” Michael Mikalowitz motivates his readers. Complex concepts from the world of business are presented in a simple and understandable language with a touch of humor, which makes the book a real find for both novice entrepreneurs and more experienced businessmen.

"The pumpkin method. How to Become a Niche Leader Without a Budget Mike Mikalowitz

Inspired by the experience of vegetable growers, the famous author Michael Mikalowitz decided to borrow their method of growing giant pumpkins and apply it in business. Sounds incredible, right? This unusual view of things has paid off: Mikalovits' company has become a niche leader with a turnover of millions of dollars. In the book, the author not only shares his own experience, but also gives incredible success stories of other entrepreneurs who were not afraid to use the same strategy.

”, Logaster

Free small business branding guide written by the authors online service Logaster. Tips, practical examples, useful services - in a word, everything you need to create your own style!

Startup for $100. Create a new future by doing what you love, Chris Guilbaud

In this book, you will learn how to turn a seemingly nondescript business idea into a goldmine and start getting more satisfaction from your work and hobbies. According to the author himself, this book is not about business, but about the search for freedom, independence and prosperity. The text is easy to read and is replete with useful tables and lists of self-assessment questions.

Delivering Happiness, Tony Shay

Tony Shay shares his business experience with readers, and this experience is striking in its wide range - from opening a worm farm to a pizzeria. Written in simple and concise language, the book demonstrates a new approach to corporate culture: by caring for the happiness and well-being of others, you can become happier yourself.

"Blue Ocean Strategy" Chang Kim, René Mauborgne

This book describes in detail the process of creating so-called "blue oceans" - market spaces devoid of competition. Authors Kim and Mauborgne have developed a range of tools for researching and using such markets - the value curve, the strategy canvas, the mass price band, and others. If you want to find out what lies behind these interesting titles, then this book is simply a must to add to your collection!

Rework, Jason Fried, David Heinemeier Hansson

Rework is the perfect book for those who dream of starting their own business not according to a hackneyed plan, but following their own individual strategy. From it you will learn how it can harm, how you can easily do without external investors and why it is better to ignore the competition. To start your own business, you need less than you think. No offices, endless meetings and paperwork!

« From good to great. Why some companies make breakthroughs and others don't by Jim Collins

In his book, Collins identifies and analyzes the factors due to which some companies managed to become not just successful, but, without exaggeration, go down in history. What are the criteria for such "greatness"? In nine chapters of the book, the author examines in detail the issues of management, personnel policy, operating activities and social behavior. Perhaps this is your chance to make your company one of the greats?

« How to Win Friends and Influence People by Dale Carnegie

Dale Carnegie's bestseller is still relevant today. This book has already helped countless people achieve success in business and personal life. 6 ways to please people, 12 persuasion strategies, 9 ways to change people without causing a negative reaction and many other secrets. A must-read classic even in the 21st century!

« The Innovator's Dilemma by Clayton Christensen

In his bestselling book, Christensen explains why successful companies that seem to do everything right still lose their market leadership. According to the author, if managers do not know when and how to move away from traditional business approaches, then even the most successful firm will inevitably go under. Bold, compelling, and provocative, this book contains valuable business advice that all managers, entrepreneurs, and project managers must know.

"How to make money without start-up capital", Sergey Azimov

Want to break out of the boring, low-paying office routine? Tired of working 16-hour days trying to keep your business afloat? On the pages of his book, business coach and entrepreneur Sergey Azimov shares effective secrets of making money and a completely different approach to work. Thanks to the easy and extraordinary presentation of the material, the author manages to win the trust of the reader from the first pages.

“Don't work with assholes. And what if they're around you" by Robert Sutton

The author advises managers on how to deal with the unproductive behavior of some "difficult" employees and at the same time learn to benefit from their positive qualities. Moreover, the book contains real examples from experience largest companies. Understandable to everyone, and sometimes even humorous style of presentation will turn reading this book into a real pleasure.

"Stop dreaming, get busy!" , Cal Newport

Cal Newport boldly debunks the myth that business is all about finding something you really enjoy. The author proves that many people begin to love and appreciate their work only with time, even if at first it seemed to them far from ideal. This book is the result of conversations with dozens of people from a wide variety of professions, from farmers and screenwriters to investors and freelance programmers.

"Zero to One" by Peter Thiel

According to the author, the key to continued progress is the leader's ability to think independently and make decisions. Tomorrow's leading companies will be able to avoid competition by creating unique products and services. This book contains a new, optimistic view of progress and innovation. She teaches readers to ask the right questions, which can help us see the value in the most unexpected things.

"Never Eat Alone" by Keith Ferrazzi

According to the author, all successful people are united by one quality - the ability to form relationships in such a way that they are beneficial to all participants. In his book, Ferrazzi tells how to properly build communication with colleagues, friends and business partners. At various times, the described strategies were successfully used by Winston Churchill, Bill Clinton, the Dalai Lama and other powerful people of this world. And as you probably know, really good things do not lose their relevance over time!

"How to Work Four Hours a Week" by Timothy Ferris

Surely many are familiar with the situation when work turns into a trap and begins to require more and more time. Whether you want to get away from the routine, travel the world, earn five-figure incomes effortlessly, or simply work less and devote more time to yourself, then this book is your ticket to a new, freer and more flexible world.

"Predictable Irrationality" by Dan Ariely

Dan Ariely's book is devoted to one of the most interesting and multifaceted areas of economics - behavioral economics. Consumer behavior is irrational: in response to a number of external stimuli, they often take rash actions. After reviewing 13 examples of predictable irrational customer behavior, you will discover 13 opportunities to increase your sales!

"The 7 Habits of Highly Effective People" by Stephen Covey

Stephen Covey's book suggests A complex approach to the solution of personal and professional problems. Sharing insightful observations and real life stories with readers, Covey shares how to live in accordance with principles such as justice, honesty and human dignity. These principles allow us to adapt to change and take advantage of the opportunities that change brings with it.

The Intelligent Investor, Benjamin Graham

Despite the fact that this book is about investments, Graham pays close attention to psychology and temperament types. After all, even the most profitable investment strategy can turn into a fiasco if the investor does not have the appropriate type of temperament. If you want to know how stable investors differ from entrepreneurial investors and what style of investing is most effective, be sure to read this book!

"Act like a leader, think like a leader" by Erminia Ibarra

In her work, Emilia Ibarra tells how a manager of any level can become a leader, gradually changing himself and his working environment. For example, the author advises to adopt a flexible leadership style and expand your circle of business contacts. Offering a variety of assessment tests and practical advice, this book will help you become a more effective leader and inspire your career. new life. It's time to learn by doing!

"Tipping Point" by Malcolm Gladwell

In his fascinating work, Gladwell explores the notion of a “tipping point,” when ideas, trends, and patterns of social behavior seem to overflow the edge of an imaginary vessel and spread rapidly. Gladwell's book can be compared to an intellectual adventure story in which one can feel admiration for the power of new ideas and the author's conviction that one extraordinary person can change the whole world.

"45 manager tattoos", Maxim Batyrev

This book, without a doubt, deserves the title of the most unusual in our list. The titles of the chapters of this book are the names of the author's tattoos, each of which symbolizes a certain life principle. “All that is in the book is my rake, bumps and tattoos. I share with you a part of my life and I hope that my practice will serve you. good example", - says the author. Here you will not find complex concepts and theories. All Batyrev's recommendations are simple and practical, but at the same time based on the principles of effective management.

"Customers for Life" Carl Sewell

In his bestselling book, Sewell shares the secret to building a loyal customer base that will stay loyal to your business for years to come. Sewell examines expectations in detail modern consumers and employees, once again proving that the good old principle “Find out what your customers want and give it to them” still works flawlessly. The man who owns the second largest Cadillac dealership in the US can't be wrong about these things!

“Business is like a game. The rake of Russian business and unexpected decisions”, Sergei Abdulmanov, Dmitry Kibkalo, Dmitry Borisov

In their book "Business as a Game", the authors share the secrets of launching and developing successful business projects in Russia. Peculiarities Russian market, developing an effective business plan, relationships with investors and partners, determining salaries, conducting interviews, competent interaction with clients - these are just a few of the issues that are covered in the book. Start reading from any chapter that interests you!

"And nerds do business" , Maxim Kotin

Maxim Kotin's book is built around a very real character - Fyodor Ovchinnikov, who 10 years ago decided to open his own business in an unremarkable Russian city. We can say that Ovchinnikov has become a symbol of thousands of ordinary Russians who were not afraid to drastically change their lives and try their hand at entrepreneurship. This is a story of successes and failures of small business in Russia at the beginning of the 2000s. It is difficult to imagine a more truthful book about this difficult period, so it is a must read!

How to become a businessman, Oleg Tinkov

Oleg Tinkov is the owner of several successful companies, who has tried himself in a variety of business areas - from brewing to providing banking services. This book contains concise, practical advice for entrepreneurs who want to start their own business and succeed. According to Tinkov, courage and the ability to control risks are essential qualities for any entrepreneur. But even if these qualities are not fully inherent in you, the author advises not to give up and still try your hand at business. This approach is definitely motivating!

Anything Can Be Negotiated by Gavin Kennedy

Helpful Hints for successful negotiations both in business (real estate, long-term contracts, companies) and at the household level (purchasing a TV, repairing a car, communicating with colleagues). How to present your proposal in the most favorable light? How to behave if you are faced with blackmail? The book is interactive and contains many assessment tests. A great read for those who want to improve their negotiation skills!

"Startup without cuts", Ekaterina Inozemtseva

Startup Uncut offers an honest look at today's Russian business. From it you will learn how to avoid common mistakes, find a good investor, resolve a conflict between partners and much more. The purpose of this book is to educate and motivate both future entrepreneurs and those who already have their own business. Moreover, the book contains links to useful workshops, document templates, and other materials based on the invaluable personal experience Russian businessmen.

"To hell with business as always" by Richard Branson

In his work, Branson shares his vision of the future with readers. According to the author, it is time for people to reconsider their values ​​and make it a priority not to make money, but to take care of other people and the planet as a whole. In an easy and convincing way, the author tells how companies, using their resources, can make this world a better place. And for more motivation, the author gives real stories caring entrepreneurs who can serve as an example for others.

“Business from scratch. The Lean Startup Method, Eric Rees

According to the author, most startups fail not because of non-compliance with deadlines or high costs. Companies close because they offer a product or service that no one wants. The central idea behind the Lean Startup concept is to continually gain feedback from consumers. Instead of development detailed business plan, the company must listen to the needs of its customers and, based on the information received, adjust its development strategy.

Startup. Founder's Handbook, Steve Blank, Bob Dorf

This book is step by step instructions for those who want to create a profitable, scalable startup using a customer-centric customer development methodology. This concept, the author of which is Steve Blank himself, is being studied at the world's leading universities. On 608 pages of the book you will find more than 100 graphs and charts, 9 irreparable mistakes of entrepreneurs and much more.

Startup Management, Katherine Kathleen, Jaina Matthews

This book is a real encyclopedia of business with five hundred success stories from entrepreneurs from various fields of activity. How do you know it's time to change your management style? What personal changes are the key to success? What is dangerous for the company inaction of the head? By providing detailed answers to these and other questions, the authors explain step by step the company's sustainable growth strategy.

"Angels, Dragons and Vultures" by Simon Ecklund

Are you looking for money for your startup, but the venture capital market seems like a dense forest to you? In this provocative and witty book, you'll learn how venture capitalists run their businesses and make money, how they can help your firm, and what alternatives to venture capital exist. Having thoroughly studied this topic, Simon Eklund offers a professional guide to give you confidence when looking for a venture capital investor.

Scrum. A Revolutionary Project Management Method" by Jeff Sutherland

In this book you will not find detailed description how to use the Scrum methodology. Sutherland sets himself a more difficult task: he analyzes the reasons for the effectiveness of this methodology, answering the question "why?". The book is autobiographical: the author tells how the Scrum methodology was useful to him in various and sometimes unexpected areas of activity - from service in Vietnam to the development of ATM technology.

"Attracting Investment in a Startup", Brad Feld, Jason Mendelsohn

The process of attracting investments is described from the point of view of two venture investors who have been investing in risky and developing projects for more than 40 years. How to develop a mutually beneficial investment attraction strategy? By what criteria do investors evaluate companies? What terms of the deal should be paid special attention to? This book will be useful to everyone: both ambitious entrepreneurs and venture investors, and lawyers who specialize in certain types of transactions.

"Startup Weekend", Mark Neiger, Clint Nielsen, Frank Nuriga

Think it’s impossible to develop a full-fledged startup concept over the weekend? This book will convince you otherwise! If you gather developers, designers, marketers and other specialists around the same table, then in just 54 hours you can get a whole range of interesting ideas, form competent teams and develop an effective growth strategy! The authors have collected for you best work, lessons learned through trial and error and inspiring examples from other companies.

"Finding a Business Model", John Mullins, Randy Komisar

It may sound surprising, but most companies that do not dare to deviate from their original strategy one step are doomed to failure. And among successful projects there are many that now only remotely resemble the original idea of ​​their founders. In this guide, you will learn why the gradual transition from Plan A to Plan B is not only desirable, but vital to the success of your business.

"Rules for Profitable Startups" by Vern Harnish

In his debut book, Harnish notes that the three principles of the legendary John D. Rockefeller - Priority, Data and Rhythm - form the basis of effective management to this day. In addition to these three principles, leading companies also use Harnish's One-Page Strategic Plan. Although the book is aimed primarily at business owners and senior executives, it contains universal ideas and strategies for managers at all levels.

If you notice any great books we missed that should be included in the article, add them in the comments below!