home Business Business plan for a nail salon is the main idea of the project. How much does it cost to open a manicure studio: business plan with calculations

Business plan for a nail salon is the main idea of the project. How much does it cost to open a manicure studio: business plan with calculations

* The calculations use average data for Russia

435,000 ₽

Starting investments

350,000 - 550,00 RUR

110,000 - 250,000 ₽

Net profit

7 months

Payback period

In Russia, there is a growing culture of doing manicures in specialized salons. To open a manicure salon, you will need about 435 thousand rubles, and it can bring in more than 100 thousand rubles. net profit.

1. Summary of the project "Manicure salon"

The goal of the project is to open a manicure salon to provide a range of manicure and pedicure services in Rostov-on-Don. To implement the project, premises are rented in a residential area of the city. Room area – 30 m2. This manicure room is designed for three manicure stations. Price segment – average. The target audience is the female population of the city, who use the services of a nail salon 1 to 2 times a month, depending on preferences and income level.

The main advantages of the manicure business:

business relevance;

lack of seasonality, constant demand;

does not require large investments.

The manicure business has two main criteria for success: location and professionalism of the artists. The initial investment is 435,000 rubles. Investment costs are aimed at renovating the premises, purchasing equipment and furniture, initial purchase Supplies and formation working capital, which will cover the losses of the initial periods. Own funds will be used to implement the project.

2. Description of the industry and company

Currently, the Russian beauty industry market is witnessing the active development of manicure services. In the structure of demand for beauty salon services, manicure services occupy almost 40%. IN last years The beauty industry market has seen the emergence of many highly specialized salons that focus their activities specifically on providing manicure services. Capacity Russian market manicure services over the past 5 years has grown by 111% and in 2015 amounted to 232 billion rubles. The quantitative volume of the market is growing every year, and along with this, the price of manicure services is also increasing. Only at the end of 2015 prices for this type services increased by 40%.

Experts expect that the Russian market for manicure services will continue to develop dynamically. This will be facilitated by rising incomes, weak market saturation in local areas, fashion trends, and the development of the global beauty industry.

Today, the demand for nail salon services is quite high. According to statistics, in 2015 the share of Russian women who regularly use the services of nail salons was 55%. The results of a survey conducted among 10,000 respondents indicate that 42% of manicurists serve from 11 to 30 clients per week, and 23% of masters serve more than 30 clients. The manicure service market is characterized by a high level of competition. Nail salons are presented in different formats and territories: in every shopping center, in the city center, residential areas and even from private craftsmen at home.

Despite the high level of competition observed in the market, the niche of specialized nail salons is not completely filled. The number of nail salons in New York is about 1300, while in Moscow there are about 300. Based on this, we can conclude that great opportunities development of the Russian market for manicure services. Stable demand for manicure services remains even in conditions economic crisis. According to VTsIOM, in 2015, only 1% of the female population said that due to rising prices they were forced to give up beauty procedures, which included manicures.

Advantages of business in the field of nail services:

Business relevance. The culture of doing manicures in specialized salons came to Russia relatively recently, and the fashion for professional manicures is becoming more and more firmly established among the country’s female population;

Lack of seasonality of business, year-round demand;

Does not require large investments. There are several formats of manicure studios (from economical nail bars to large-scale salons) designed for any budget;

Does not require serious knowledge in business and finance, therefore, is a suitable startup option for aspiring entrepreneurs;

Possibility of expanding the range of services;

Basic level of profitability 20-25%.

The main disadvantages of the nail business:

High level of competition. Despite the potentially high capacity, competition in the market is quite high. To attract customers, you need to constantly introduce new technologies in the field of nail services, use marketing tools and build your client base;

Necessityconstant controlservice level. To retain a client, you need to constantly maintain a high level of service. For nail salons, a one-time client visit is not so important as a long-term relationship with him;

High requirements to professionalism. Every year these requirements for a manicurist become more stringent: they change professional standards, new technologies are being introduced, new trends are emerging. Often, the professionalism of the master determines the client’s loyalty.

Difficulties related to consumables. With the growing popularity of nail salons, the market for manicure accessories is developing. In this regard, a huge number of little-known and not always high-quality suppliers appear. Therefore, it is necessary to navigate professional product brands in order to purchase high-quality consumables.

3. Description of manicure salon services

Nail service belongs to the business of beauty salons, providing a highly specialized list of services. The nail salon provides services for the care of fingernails and toenails. Today, the market offers a huge number of procedures for treatment, restoration and nail extensions.

Standard set of nail salon services:

nail and hand skin care services: different kinds manicures, hand scrubs and masks, paraffin therapy, wraps, moisturizing, massage, etc.;

modeling and strengthening of nails with gel, acrylic, etc.;

nail design: coating with varnish, gel polish using various techniques;

Additional nail services may include SPA care, aroma peeling, aroma massage, therapeutic coating and other services. For the initial stage, it is recommended to focus on the basic and most popular services. This will save on the purchase of consumables. According to statistics, the most popular type of service is manicure – its share in the total structure of services provided in the salon is 30%. Nail extensions also take 30%. In third place is pedicure – 15%; eyelash extensions, which are often offered to clients as an additional service, take 13%. The remaining 12% are divided in equal proportions between hand services, nail correction, foot services, hand massage, bioepilation and solarium.

The specific list of nail services depends on the availability of equipment, suppliers of consumables, the level of professionalism of the artists, and the imagination of the business owner. As your business develops, you can expand the type of services provided by adding eyelash extensions, permanent eyebrow tinting, solarium, and cosmetology services.

List of manicure salon services in the initial period:

manicure without coating – 400 rub.

hardware manicure – 700 rub.

varnish coating – 100 rub.

gel polish coating – 500 rub.

Gel polish removal – 200 rub.

design (french, pattern, sparkles, rhinestones) - 150 rub.

gel nail extension – 1300 rub.

nail correction – 650 rub.

paraffin therapy for hands – 250 rub.

hand massage – 200 rub.

pedicure – 1000 rub.

paraffin therapy for feet – 400 rub.

To establish the exact cost of each type of service, you should conduct a competitor analysis. At the first stage of work, it is recommended to set prices slightly lower than those of competitors.

4. Sales and marketing of a manicure salon

The target audience of the nail salon is 95% of clients are women, 5% are men. These are working people who take care of their appearance and use the salon’s services 1 to 2 times a month, depending on their preferences and income level. Separate group potential clients– the city’s unemployed population, which includes young girls, mothers on maternity leave, and housewives.

Real data collected over 6-8 months will allow you to create a more detailed portrait of the client. permanent job salon Ideas about your clients will allow you to determine the possibility of introducing a particular service, formulate a marketing policy, etc. By keeping statistics and analyzing the client base, you can identify groups of regular, one-time and “lost” clients, as well as evaluate the effectiveness of each specialist.

Ready ideas for your business

To effectively influence the target audience, it is necessary to develop a company name, logo and corporate identity. The formation of a unified concept significantly accelerates brand promotion on the market.

Nail salon promotion channels include:

distribution of flyers and leaflets;

placing business cards in crowded places target audience;

carrying out various promotions and developing loyalty programs;

participation in various competitions and competitions;

use of customer-oriented techniques: congratulations on holidays, providing bonuses to regular customers.

Ready ideas for your business

To attract the attention of consumers, you can hold a grand opening ceremony for the salon: decorate the facade, invite guests, arrange a raffle, organize a master class. Photos and event report should be posted in in social networks or order advertising in the media that will cover this event. The cost of this type of advertising will be at least 15,000-20,000 rubles. Special advertising techniques should be provided for regular customers. You can provide special promotions or events for them. Most nail salon promotion channels do not require significant costs, and some of them are free.

distributing business cards among the target audience (for example, you can offer a hairdresser mutual advertising with the placement of business cards). Printing business cards will cost about 2,000 rubles;

creating and actively promoting accounts on social networks will cost 3,000 rubles.

production and installation of an attractive sign will cost about 15,000 rubles.

Thus, advertising costs will be 25,000 rubles. It is worth emphasizing that the professionalism of the masters plays a significant role in the promotion of a nail salon, good reputation salon, politeness of staff and quality of service. These parameters have a strong impact on sales volume.

During a working day, one master can serve on average 4-5 clients. The average bill per client is 1000 rubles. Revenue per master will be approximately 5,000 rubles. It is planned to open a salon with three workstations for manicure and one chair for pedicure. Thus, the daily revenue of the salon will be 15,000 rubles, and the monthly revenue will be 450,000 rubles.

5. Production plan for a manicure salon

Opening a nail salon involves the following steps:

1. Nail salon format.

Today, the nail business comes in various forms:

Neil bar. Nail bars are an open counter located in shopping centers and providing express manicure services. The advantages of this format are its cost-effectiveness and location at a point with high traffic of potential clients. However, there are significant disadvantages, which include the difficulty in organizing the work process, human psychology - some do not want to carry out beauty procedures in front of everyone, the inability to expand the range of services, the reputation of a budget establishment, which may alienate part of the clientele;

Manicure at home– a home studio in which a master works. Usually this is a master with experience and accumulated client base, who, in order to save money, sets up his office at home. The advantages include the ability to make an appointment at a convenient time, more low price services, since the master saves on renting commercial premises. The disadvantages include the lack of responsibility of the master, since they often do not register their activities carried out at home, as well as their reputation - not every client will trust a master at home.

Manicure salon is a small, isolated space with one or two masters. Advantages - standard, budget format, including a standard set of manicure services. Cons: small space, difficulty in expanding the range of services.

Manicure studio– a specialized beauty salon that provides a full range of manicure and pedicure services. Typically, specialists with a wider profile work here and a wider range of services is provided. Pros: more expensive price segment, competitive advantage in the form of more qualified employees. Disadvantages – it requires a lot of expenses, there is a risk of not filling the studio.

Nail salon is part of a full-fledged beauty salon. The advantages are that all beauty services are provided in one establishment. The main drawback is the distrust of those clients who prefer to go to highly specialized establishments.

This business plan involves opening a manicure salon. This format occupies the middle price segment and reaches a significant part of potential customers.

Ready ideas for your business

2. Location of the establishment. In accordance with the format of the establishment, the location and required area of the establishment is determined. As with most types of business, it is recommended to locate your nail salon in a high traffic area. This could be the city center, stops and intersections in a residential area, or a commercial area in a shopping center. It is planned to open a manicure salon in a residential area - on the first floor of an apartment building on the first line of houses.

Sanitary requirements for manicure rooms:

eyeliner cold and hot water;

one workplace not less than 4.5 m2;

availability of utility room;

separate rooms for manicure and pedicure procedures;

good room ventilation;

availability of room for cleaning and sterilization of instruments.

You can familiarize yourself with these requirements in the Decree of the Main State sanitary doctor Russian Federation dated May 18, 2010 N 59 Moscow “On approval of SanPiN 2.1.2.2631–10”

To organize 3 manicure workstations and 1 pedicure chair, you will need about 30 m2, taking into account the work area, technical rooms and waiting lobby. To implement the project, it is planned to rent a premises with an area of 30 m2 in a residential area of Rostov-on-Don. Rental cost – 25,000 rubles/month. 9 m2 are allocated for the pedicure room - two pedicure chairs can be installed in this area, but in order to save investment, at the initial stage there will be one pedicure station. The main hall occupies 17 m2, where there are three manicure workstations and a reception desk with a comfortable waiting area. 2 m2 are allocated for the bathroom, and 2 m2 for the technical room. Cosmetic repairs will cost 30,000 rubles.

3. Ppersonnel selection. This is a very important stage when opening a manicure salon, since the client base depends on the quality of the services provided. When hiring employees, the following selection criteria must be taken into account:

the master must have education in his specialty;

It is desirable to have diplomas and medals from various competitions and master classes confirming high qualifications;

manicurists must have health certificates and undergo inspection every six months;

the master must be polite and have a neat appearance.

In addition, it is worth making special demands on the administrator: politeness, literacy, understanding of the specifics of the work of masters, organizational skills.

4. Purchase of equipment and materials. When purchasing equipment and consumables, special attention should be paid to product quality. It is necessary to purchase equipment and consumables from trusted places with a certificate. It is better not to save on this cost item. Table 2 provides an approximate list necessary equipment.

Table 2. List of equipment and materials for the manicure salon

Furniture	Equipment	Consumables
Chairs for master and client	UV lamp for building and drying gel polish	Nail polish color palette
Manicure table no lower than 70 cm	Manicure sets	Nail polish/shellac remover, cuticle softener and other cosmetic chemicals
Cabinet, shelf for storing materials and tools	Sterilizers	Creams/products for healing procedures
Reception for administrator		Napkins, towels, gloves, etc.
Sofa for the waiting area	Baths, coasters and pads
Clothes hangers	Paraffin furnace
Safe for storing money and documentation	Brushes for artistic nail painting
TV for the hall	Table lamp
Pedicure chair	Manicure hood
Water cooler
Alarm system
approximate cost: 130,000 rubles	Approximate cost: 50,000 rubles	Approximate cost: 30,000 rubles

In the first month, the cost of consumables will be about 30,000 rubles, since it is necessary to create a full range. In the following months, it is planned to purchase additional consumables in the amount of 10,000 rubles.

Thus, the amount of initial investment for the arrangement of a manicure room is 210,000 rubles.

6. Organizational plan for a manicure salon

The initial stage of opening a manicure salon is registering a business in government agencies and obtaining permits. For reference commercial activities individual entrepreneur is registered with a simplified system taxation UTII. The manicure salon belongs to the category " Domestic services", the main indicator when calculating tax is the number of employees employed in the business. The correction indicator is set separately for each region. For the city of Rostov-on-Don, the coefficient value is 1.0 (current for 2017). Types of activities according to OKVED-2: 96.02 - Provision of services by hairdressing and beauty salons.

Documents for opening a manicure salon:

individual entrepreneur registration certificate;

extract from the Unified State Register of Individual Entrepreneurs;

permission to operate from the fire service;

permission from the sanitary and epidemiological service;

contract for disinfection, recycling of fluorescent lamps, garbage removal;

employment contracts with employees;

sanitary books of masters.

It is recommended to familiarize yourself with SanPiN 2.1.2.2631-10 “Sanitary and epidemiological requirements for the location, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services.”

The manicure salon's opening hours are from 10:00 to 21:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week, a shift work schedule should be organized for all establishment staff. The responsibilities of manicurists and pedicurists include providing appropriate services to clients of the manicure salon, caring for tools and equipment. The administrator's responsibilities include: monitoring client records for each master, maintaining social groups, maintaining a client base, organizing the work process, communicating with clients by phone, on social networks and personal communication.

The head of the manicure salon carries out full control business: developing a marketing strategy, searching and hiring employees, purchasing consumables, monitoring the distribution of funds, controlling revenue, paying wages and making decisions on paying bonuses, timely payment of taxes and contributions, improving the skills of employees, solving current problems.

Table 3. Staffing table and wage fund

№	Job title	Payroll, rub.
Administrative
	Administrator (shift schedule)
	Accountant (part-time)
Industrial
	Master of manicure and pedicure (shift schedule)
Auxiliary
	Cleaning lady (part time)
		108 000
Social Security contributions:
Total with deductions:

7. Financial plan for a manicure salon

Financial plan takes into account all income and expenses of the manicure salon, the planning horizon is 3 years. It is planned that after this period, the establishment will need to expand production and the list of services provided, since trends in the beauty industry are changing rapidly.

To launch a project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of renovating the premises, purchasing furniture and equipment, carrying out advertising campaign, the initial purchase of consumables and the formation of working capital, which will cover losses in the initial periods. Own funds will be used to implement the project.

Table 4. Investment costs

Variable costs consist of the costs of materials used in providing manicure or pedicure services. On average, the cost of materials spent on one procedure is about 8-10% of the cost of the service for the client. Based on the amount of the average bill, we calculate the cost of one procedure: 1000 * 0.1 = 100 (rub.). Fixed expenses nail salon consist of rent, utility payments, payroll, advertising expenses, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 3 years.

Table 5. Fixed costs

8. Assessing the effectiveness of the nail salon

The payback period for a nail salon with an initial investment of 435,000 rubles is 7 months. The net monthly profit of the project when reaching planned sales volumes will be about 100,000 rubles. The return on sales in the first year of operation will be 29.1%. The net present value is positive and amounts to 107,692 rubles, which allows us to talk about the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

External risks of a manicure salon:

High level of competition in the market. A well-thought-out approach will help reduce the risk effect. marketing strategy and formation of your client base;

Fall in effective demand. This risk can be mitigated by lowering prices and holding various discount promotions;

Loss of location due to lease termination. There are often cases when the owners of the premises, seeing successful development business, terminate the lease agreement and open a company with a similar type of service. This risk can be reduced by concluding a long-term lease agreement and choosing wisely as landlords.

Internal risks of a manicure salon:

Problems with personnel. Firstly, it is the dishonesty of employees who get a job in a salon in order to build up their client base and continue working from home. To avoid such situations, it is necessary to introduce a corporate culture aimed at long-term work with personnel; support stable level wages and employee motivation; create a friendly atmosphere within the team. Secondly, this is an insufficient level of qualifications of employees, due to which the reputation of the entire salon may suffer. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements;

In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care offices are opening today.

Of course, you can do a manicure at home, but for this you often lack the strength and skills, because the process of caring for your hands is labor-intensive and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.

Despite the large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open nail salon, then for your attention we offer a list of recommendations and advice from experienced businessmen this sphere.

Before you run to register your activities in tax service, sketch out a business plan for a nail salon. What it will look like, how much money it will require, who will work there. You should have a complete picture of the future project in your head; the “we’ll figure it out as we go along” option will not work here.

After the opening plan has formed in your head, go to register an individual entrepreneur. This registration procedure does not require large investments and waste of time. In addition, taxes on entrepreneurial activity will be lower than in LLC. It is not at all necessary to hire a lawyer to register; the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply agreements. To do this, agree with a specialist who will provide you with well-executed documents for a fixed fee.

After this, decide on the source of financing for the project: a bank loan, investors or your own savings will become the starting point in the business.

Search for premises

The premises for a nail salon must comply with fire standards and the requirements of the sanitary and epidemiological station. According to them, each workplace must be allocated six to seven square meters, there must be access to a water supply, and all personnel must have sanitary records.

For an average salon with four to five workplaces, an area of sixty squares is enough; they will accommodate manicure tables, a restroom, and a reception desk. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Clients must feel comfortable in the salon, otherwise they will be easily lured away by competitors.

It is necessary to locate your future nail salon in a public place: shopping and business centers, the first floors of high-rise buildings. The premises must have undergone good cosmetic repairs. It may be worth inviting a designer to add some “zest” and personality to the new salon.

Nail salon equipment

The main criteria for choosing equipment are its functionality and reliability. Buying cheap manicure lamps or saving on chairs means burying your business at the first stage. Firstly, the client needs a comfortable place, secondly, the master needs quality equipment for work, otherwise dissatisfied client not only will it go away on its own, but it will also tarnish your reputation. In a niche with such high competition, there is no room for mistakes.

To offer everything possible services for manicure you need to purchase:

quartz sterilizer and thin manicure lamp for standard manicure;
Fraser for manicure and pedicure;
paraffin melter for hands;
professional ultraviolet lamp for nail extension.

In addition to these devices, you will need many more little things: baths, sets of tools for manicure and pedicure, napkins, gloves, cosmetics and consumables.

Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, ask for certificates from sellers.

For furniture you will need: specialized tables for manicures, comfortable chairs for pedicures, a sofa for those waiting, a desk for the administrator, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and several hangers.

Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass sanitary standards.

It is very important to pay attention to the chairs of the masters in which they conduct most of its time. They must be height adjustable and must have a backrest and armrests. Their performance, and therefore the profit of your nail salon, will depend on the choice of chairs for the masters.

Tip: For the safety of manicure services, purchase an ultraviolet sterilizer, with which masters will process their tools.

Staff

Nowadays, there are quite a lot of experienced manicurists and pedicurists, so finding them will not be difficult. The main problem is luring clients, that is, when a master secretly offers a client his services at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.

Payment from manicurists consists of either a small salary (7-10 thousand) and 10-20 percent of the work done, or only interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of total revenue.

Salon advertising

To successfully operate a nail salon and fight against competitors, it is important to allocate an advertising budget at the first stage. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a sign to display in front of the salon, order flyers with discount coupons, and distribute them to mailboxes. Run promotions on social networks and give away a free manicure to attract the attention of potential customers. Over time, make discount cards for regular customers, congratulate them on the holidays e-mail, give gifts.

Prices for services

Don’t be afraid to initially set average prices for the services of your salon’s specialists; too low a price will scare off respectable clients. Let's bring approximate prices for manicure and pedicure services:

Hygienic manicure – 350 rubles;
Hardware manicure – 400 rubles;
Children's manicure – 250 rubles;
Paraffin therapy – 300 rubles;
Gel manicure (extension) – 800 rubles;
Manicure correction – 500 rubles;
Gel manicure removal – 400 rubles;
Nail modeling – 1200 rubles;
Coating with medicinal varnish – 100 rubles;
“French” manicure – 250 rubles;
Nail polishing – 100 rubles;
Classic pedicure – 900 rubles;
Hardware pedicure – 1100 rubles;
Treatment of fingers and feet – 700 rubles;
Foot bath – 150 rubles;
Foot scrub – 100 rubles.

Expenses and income

Table 1.1

One-time expenses.

№	Name	Amount, rub.
1	Registration of individual entrepreneur	800
2	Quartz sterilizer, 4 pcs.	7 200
3	Manicure table set, 4 pcs.	60 000
4	Paraffin burner, 4 pcs.	10 000
5	Ultraviolet lamp, 4 pcs.	12 000
6	Fraser, 4 pcs.	30 000
7	Aprons and gloves for craftsmen, 4 sets	10 000
8	Reception desk	20 000
9	Craftsmen's chairs, 4 pcs.	16 000
10	Chairs for clients	16 000
11	Pedicure chairs, 2 pcs.	50 000
12	Sofa for those waiting	12 000
13	TV	18 000
14	Coffee table	3 000
15	Hangers	2 000
16	Phone number for administrator	2 000
17	Filing Cabinets	3 000
18	Safe	2 500
	Total	274 500

Table 1.2

Monthly expenses

№	Name	Amount, rub.
1	Renting premises	50 000
2	Consumables (varnishes, napkins, bases, etc.)	40 000
3	Employee salaries	140 000
4	Taxes (USN, 15%)	40 000
5	Advertising	10 000
6	Internet, TV	3 000
7	Stationery	2 000
8	Water, tea, sweets for clients	2 000
	Total	287 000

With an average turnover of a nail salon (4 nail technicians), the monthly income is 450 – 500 thousand rubles. In this case, the payback period for the salon will be from 8 to 12 months.

The manicure business is considered female because they are better versed in the intricacies of the salon, and also follow fashion trends and can adapt in time. If our calculations for opening a manicure salon have convinced you of its profitability, do not put off your dream until tomorrow. Hurry up to draw up your business plan and look for investors. Only brave and determined people can count on running a successful business.

Many people who want to start a business find it difficult to choose the field in which they want to work. Often the most profitable format is work in the service sector. Thus, various establishments that provide opportunities for personal care are becoming increasingly popular. At the same time, their visitors prefer to save their time, and therefore the most popular format is express salons.

One of the common services is manicure. It’s interesting that lately not only girls, but also men have been taking care of their hands. Accordingly, the circle of potential clients is expanding.

Market and competitor analysis

The high popularity of hand and nail care services has led to high competition in this business area. Among the establishments that provide manicure services are:

Beauty salons benefit from the opportunity to receive comprehensive facial and body care. Their main disadvantage is high prices.
Hairdressers that additionally provide simple services - manicure, pedicure, solarium, etc. The main advantage is low cost, the main disadvantages are not very high quality work and non-compliance with sterility conditions (often).
Express format salons are establishments that are distinguished by their ability to provide several services at the same time (for example, hair styling in combination with makeup and manicure). The main advantage is short service time, and among the disadvantages are the high price and high probability of savings on customers (which will lead to relatively low loyalty).
Various manicure studios - due to their large number, one poor quality service can seriously affect the reputation and lead to the loss of clients. The main advantage is the focus on a limited number of services (and narrow specialization is an important condition for quality).

In addition, among potential competitors one can single out craftsmen who provide services at home (either in their apartment or on-site to clients).

In order to overcome such a highly competitive environment, you should rely on several principles for opening such a business:

Focus on high quality services.
Work only with official suppliers of professional cosmetics.
Organizing promotions for regular customers.
Providing a wide range of nail services with fast turnaround.
Maintaining cleanliness of work areas.
Stylish design of the room (in fact, it is a kind of “face” of the studio).
Location in crowded places, etc.

You can watch an interesting interview with the owner of a similar business in the following video:

Business location options

There are a large number of places where you can start doing this activity:

No additional permits are required for the premises, therefore, the first option is to organize a manicure at home. To do this, you need to purchase tools and start working: accordingly, the investment and payback period will be relatively small. However, the level of trust in such masters is often not high enough: you need to have extensive experience as a nail service specialist and a loyal customer base.
The second popular accommodation option is salon in a shopping center in express format. Often there is no separate room allocated for it: the craftsmen work right in the aisles. This requires a small area and the number of potential customers is very high. However, a limited number of workstations can be accommodated here. In addition, many visitors to nail salons prefer comfort and convenience when performing the procedure, which this accommodation option does not provide.
Finally, you can open a full-fledged studio in a shopping center, business center or residential building on the ground floor. The cost of rent, key clients (and, accordingly, prices for services), etc. will vary. successful organization such a business will require an area of 30-60 square meters.

Organizational plan

You will need:

Register a company and prepare everything Required documents- 3-4 weeks.
Find suitable premises– about 1 month.
Make repairs – 3-4 weeks.
Purchase equipment - 1-2 weeks.
Find and hire specialists – from 2 to 6 weeks.
Purchase small consumables (varnishes, creams, napkins, etc.) - this step will have to be performed constantly, so you need to immediately discuss who will do this.

Financial plan

In order to rent a separate room, you will need from 45 to 90 thousand rubles per month (depending on the region, the size of the room, its location, etc.). It is important to consider that rent often needs to be paid several months in advance.

In addition, a novice entrepreneur in this field expects the following expenses:

The cost of completing documentation (or, as well as preparing documents for the SES) is about 5-10 thousand rubles. You don't need to obtain any permits.
The cost of repairing and decorating the premises is from 100 to 200 thousand rubles.
Purchase of necessary equipment - about 300-400 thousand rubles for a small salon (if several workplaces are organized).
Staff salaries are most often calculated as a certain percentage of the cost of the service provided (about 50-60%). The administrator's salary is 25-30 thousand rubles.
Promotion costs are about 5-10 thousand per month.

Thus, it will take about 500-700 thousand rubles. Accordingly, the project will be able to pay off somewhere in 9-12 months after opening.

Marketing plan

It is important to understand that acquaintances can become your first clients. At the same time, be sure to photograph successful works and fill the website and groups on social networks with them. This will allow the word of mouth effect to work: the number of clients in the first months will grow exponentially.

In addition, various promotions for clients. This is necessary so that they move from one-time to permanent. So, on your first visit, you can give a club card, which will begin to give discounts after a certain number of manicure trips - on the one hand, this will attract visitors, and on the other, it will allow you not to reduce revenue in the first few months of work (until you reach payback).

It is interesting to give everything related to the salon, a certain corporate style. For example, the design of business cards can overlap with interior design, and craftsmen can dress according to a certain dress code, provided that they wear an apron or badge with the studio logo.

You should take care of clients who will have to wait for their service (among them there will be both those who arrived earlier and those for whom the service will be provided a little later than planned).

The administrator can offer them a cup of coffee or tea - this will reduce the negative effect that arises from having to wait.

Finally enough effective method promotion is distribution of leaflets(interesting that this area- one of the few where it really works). Leaflets should be placed primarily in businesses and shopping centers, not residential buildings.

When starting a home-based business, you should rely only on satisfied clients and examples of work posted on the Internet. Therefore, special emphasis should be placed on meeting all the needs of visitors.

Risk analysis

Any type of business involves certain risks. Among the common ones are:

Risks associated with the slow expansion of the customer base. The main way to overcome this is to provide quality services in combination with advertising. In addition, diversifying services will also help attract more visitors.
Turning off hot water for the summer (it is necessary to organize the work of the craftsmen). Can be overcome by purchasing a boiler.
Risks associated with high competition. They need to be taken into account at the organization stage and reduced through a competent choice of location, as well as the price range.

Wherein this business protected from seasonality of demand, and also has a low probability of decreasing interest in this type of service, since it is very a small amount of people can get the perfect manicure or provide their hands with proper care in a short period of time.

Thus, opening a nail salon in any of the formats is promising and profitable idea. An equally important advantage is the relative simplicity of organization and short payback period. Accordingly, the main disadvantage is the large number of competitors: this can be overcome by providing unique, high-quality services at prices affordable for the target audience.

In this material:

Most people try to find business ideas that do not require large expenses, one of them is nail services. How to open a manicure salon, what is needed for this, what subtleties do you need to know to run it successfully? The services of cosmetologists, hairdressers and manicurists are among the most in demand. A beautiful hairstyle and clothes are only part of the ideal image; you cannot produce good impression having unkempt, dirty nails. Recently, men have also been visiting beauty salons, which has contributed to an increase in demand for these services.

Choosing a room for a nail salon

Before opening a nail studio, you need to decide on the premises. Its size depends on how many seats the cabinet will be designed for. If one master will work in your salon, a room of 10 sq.m. will be enough. It is very important in which area your manicure business will develop. The ideal option is to rent a workplace in a large beauty salon. However, it can be difficult to find such premises, since prestigious salons usually have own employees. If you have sufficient experience in the field of manicure and pedicure, you can try offering a beauty salon to rent out a small space.

E It would be more economically feasible to open a nail salon in a small pavilion in a shopping or office center. This is an ideal option regarding rental costs. Unprofitable to rent under manicure business a separate apartment on the ground floor of a residential building: the rent will be too high, and a large area of the premises will remain unclaimed. The cost of renting an office will depend on its size and location.

The rented premises need to be renovated, so before you open a manicure salon, you should decide whether you have enough funds for this. The absence of the need for repairs is another advantage of premises located in shopping centers. The office should look neat and clean. It is not necessary to create an ultra-modern interior; it is enough to cover the walls and floor, as well as purchase the necessary furniture.

When planning to start a manicure business, you should take care of timely registration with government agencies. You can register your business as an individual entrepreneur or LLC. In order to open a manicure salon, you do not need to obtain a license. However, you will need to know and comply with all sanitary standards related to establishments providing manicure and pedicure services.

If you rent a separate room, the methods of its operation should be agreed upon with the fire inspectorate. All permitting documentation, of course, should be obtained before starting work. Do not forget about the correct execution of the contract with the owner of the premises.

Every technician in a nail salon must have a health certificate. Don’t forget to set up a stand with registration certificates and a book of complaints. As for the taxation system, the nail business involves the use of UTII. When registering a company in tax office it is necessary to submit an application for the application of the simplified tax system.

The amount of taxes paid will remain unchanged; it will depend on the number of craftsmen, including the owner of the company. The basic income level is 7,500 rubles. per person. Each region has its own coefficients for accurate tax calculation.

Choosing equipment for a manicure salon

Each master in a nail salon must have his own workplace. First of all, this is a manicure table; to purchase it you will need at least 5 thousand rubles. It is best to buy a ready-made workplace, equipped with shelves for cosmetics, a hood and a lamp. Such a table will cost 25-50 thousand rubles. A chair for a master and a client will cost 6 thousand rubles. When planning to open a nail salon, you need to buy a high-quality set of tools, it costs at least 3 thousand rubles. You will also need a sterilizer, a cabinet and shelves for tools.

Workplaces should be comfortable, furniture should be resistant to regular sanitization. The chair does not have to be expensive, the most important thing is that it is comfortable. The manicure procedure is lengthy, so both the master and the client should be in a state of comfort during this time. You will also need lamps to dry the coating on your nails.

We evaluate business profitability

Before you start a nail business, you should determine what costs you expect. The cost of renting a room depends on its size and location: it ranges from 500 to 1,500 rubles. per sq.m. Repairs will require from 50 to 100 thousand rubles. You will spend 30 thousand rubles on equipment for one workplace, and 15 thousand rubles on the purchase of consumables. The profitability of a salon depends on the qualifications of the craftsmen working in it. If you provide services yourself, having sufficient experience in this field, you will be able to earn at least 50 thousand rubles.

You can increase the profitability of a business by adding additional jobs and hiring craftsmen. Nail salon workers are paid on a piece-rate basis, which is about half the cost of the service. It should be remembered that clients go to a specific master, and not to a specific establishment, so the key to the success of your business will be the highly qualified master and his friendly communication with clients.

If you are planning to start your own business, you may be interested in the self-employment program, according to which a beginning entrepreneur can receive government subsidy to open a manicure salon.

Create your own website, a group on a social network, conduct all kinds of promotions and competitions. Advertisements can be placed in public places, entrances of residential buildings, etc., order an SMS newsletter, a colorful banner, or send out invitations on a social network.

Order a business plan

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The culture of doing manicures in salons rather than at home is firmly entrenched. Such a business does not require large investments ( start-up capital- only 300-400 thousand rubles), but brings in 100 thousand net profit monthly. In the future we can offer Additional services in the field of beauty and personal care.

According to surveys, 42% of manicure and pedicure specialists have a weekly flow of clients from 10 to 30 people, and 23% have more than 30. About 55% of Russian women do manicures, 37% do not forget about pedicures. Economic instability in the country has almost no effect on profit volumes in the nail service industry. Interest in this area is also growing on the world market. A report from Grand View Research, Inc shows that the global nail market will reach $15.55 billion by 2024 (9.5% annual growth rate).

50% of beauty salon services are manicures. The disadvantage of this business is high competition. The niche for premium services has been filled, the market segment aimed at clients with middle and low incomes has been formed by 50%. Networks of salons are poorly developed.

The target audience

The main audience (95%) are women aged 16 to 50 years. Basically, they work and visit the salon from 1 to 4 times a month (depending on needs and income level). A separate subgroup is the non-working population (mothers on maternity leave, housewives, students). 5% of the entire target audience are men.

To make it easier to create a set of services and tools for their promotion, we will draw up a portrait of the client. It is important to consider:

life style;
wage level;
preferences;
needs;
values.

Conduct an in-depth analysis and collect the following information:

Full name, contact details;
date of first visit to the salon;
total number of visits;
optimal time to visit;
the client’s opinion about the quality of services and the salon as a whole;
what craftsmen served the client.

This is how the regular clientele is determined, the degree of their loyalty to the salon, and the quality of the employees’ work is monitored. This information is invaluable when developing a strategy to attract and retain your customer base.

Types of manicure business

At the planning stage, it is important to choose a format:

Manicure salon. A room designed to accommodate a maximum of 2 craftsmen. Advantages - classic format, standard services, low start-up costs. Disadvantages - small area, difficulties with expansion.
Studio. Beauty salon with all types of manicure and pedicure and qualified personnel. Advantages - prices are above average, wide-skilled specialists. Disadvantages - large investments, long payback period. In addition, it is not always possible to fill the salon with clients.

Express manicure (nail bar). Open counters in shopping centers. The advantage is the location in a high traffic area. Flaws - expensive rent, psychological factor(many clients cannot relax when undergoing cosmetic procedures in public view), the reputation of a budget establishment (repels many). The business cannot be expanded.

Manicure at home. Business with minimal investment. At the initial stage it will not even require registration. A good option both for a beginner who wants to have an independent source of income, and for an experienced one with an established client base. A home studio has a lot of advantages - small investment, the ability to make an appointment at any convenient time. Disadvantage: lack of reputation. People do not trust home craftsmen - it is not known what their skill level is.

Let's look at what it takes to open a manicure studio from scratch.

Documentation

Individual entrepreneurs and LLCs are suitable for registering a business. Typically, an individual entrepreneur is opened with a simplified taxation system or a single tax on imputed income. You will need an open bank account.

Package of documents:

Certificate of registration of individual entrepreneur or LLC.
License.
Permission from the sanitary and epidemiological station.
Fire inspection permit.
Certificate of registration with the tax authorities.
Registration with the Social Insurance Fund and the Pension Fund as an employer. Needed to hire workers according to Labor Code.

A manicure business does not require a large package of documents, but you need to be prepared for inspections by the sanitary and epidemiological station, control that employees undergo a medical examination (marks in the medical book are updated every 6 months), and maintain the conditions in the salon necessary for servicing clients.

If the owner of the premises has not entered into an agreement for the disposal of fluorescent lamps, solid waste, or garbage removal, the solution to these issues will fall on your shoulders.

Room

The location and area of the room depend on the format. It is better to open a salon and manicure office in high traffic areas - in the central part of the city, near bus stops public transport and intersections in residential areas and shopping centers.

The nail studio must meet sanitary requirements:

availability of cold and hot water supply;
the area of one workplace is not less than 4.5 m²;
utility room;
separate rooms or areas for manicure and pedicure;
high-quality ventilation system;
a room for cleaning and sterilizing instruments (instruments and furniture are disinfected after each client appointment).

You can study the requirements in more detail in Resolution No. 59 dated May 18, 2010 “On approval of SanPiN 2.1.2.2631-10.”

For 3 workplaces (2 for manicure work and one for pedicure work) you will need at least 30 m². The area is designed for work areas, utility rooms and a foyer where visitors will wait their turn. Our business plan for a manicure salon involves renting a one-room apartment on the ground floor. The average rental price in Russia is 25,000 rubles. Repairs will require 30,000 rubles.

Equipment

Table No. 1. Furniture for a manicure room:

	Cost, rub.)
Chairs for craftsmen
Chairs for clients
Manicure table (height no lower than 70 cm)
Racks for storing tools and consumables
Reception desk
Sofa for visitors
TV for the hall
Pedicure chair

Total amount:

Table No. 2. Equipment for manicure salon:

Equipment	Cost (Russian rubles)
UF lamps for building and drying gel polish
Sets for manicure and pedicure
Sterilization equipment
Milling cutter for manicure and pedicure
Baths, coasters and pillows
Paraffin furnace
Nail brushes

Manicure hood
Total amount:

Table No. 3. Materials for the manicure salon:

Staff

Customer loyalty - and therefore your income - depends on the level of service. Therefore, do not hire people on staff without making sure of their qualifications.

Criteria that the candidate must meet:

education in the specialty, availability of a resume;
availability of a health certificate with a completed medical examination;
politeness, neat appearance;
Diplomas from competitions, certificates of master classes will be advantages.

Table No. 4. A list of employees:

Advertising

In the beauty industry best advertising is considered “word of mouth”. A man got a beautiful manicure in your salon and attracted the attention of others. They also wanted to visit you. The business owner only needs to invest in the quality of services, and the client himself will become effective and free advertising.

But if you need to speed up business promotion (especially in areas with high competition), you can use marketing tools:

Printable advertisement. Flyers, leaflets, booklets, announcements for posting. For design and printing - about 10,000 rubles.
Business cards. We distribute at themed events and in any places with a potential audience. Expenses - 6,000 rubles.
Website, groups on social networks, Instagram account. Most consumers prefer to search for a product or service of interest via the Internet. To underestimate this fact means to lose an impressive share of customers. When advertising services online, keep in mind that consumers want to see reviews, examples of work, prices and current promotions. You will spend from 15,000 rubles on advertising on the Internet.
Participation in competitions, master classes, competitions.
Implementation of client-oriented strategies. Having collected a database of telephone numbers, you can congratulate customers on the holidays, offer discounts, and lucrative special offers.
Signboard. There must be an intriguing, attractive office sign. Its production and installation will require 15,000 rubles.

To attract attention, organize a grand opening of the salon - with decorations, gifts, raffles, master classes. Post photo reports on social networks or order an advertising block in the media. This method of advertising will require from 15,000 to 20,000 rubles.

Pay attention to design printed products. Bright, creative, stylish design of business cards, flyers, posters, advertisements will arouse trust and interest in the audience.

How much does it cost to open a manicure studio: business plan with calculations

Let's calculate the costs required to open a salon with 3 workplaces in a one-room apartment on the 1st floor:

Registration of a business, payment of state duties and taxes - 10,000 rubles;
Cosmetic repairs - 30,000 rubles;
Furniture - 132,000 rubles;
Equipment - 35,000 rubles;
Materials - 29,000 rubles;
Advertising - 40,000 rubles;
Additional expenses (training of craftsmen, opening, transportation costs) - 50,000 rubles.

In total, you will need 351,000 rubles to start.

Monthly expenses:

Total monthly expenses: 179,000 rubles.

There are many different procedures for nail care and treatment. The standard ones include manicure, pedicure, scrubs, masks, paraffin therapy, wraps, moisturizing, massage, modeling and strengthening of nails with gel, acrylic, as well as nail design itself (varnish coating, artistic painting). Additional services:

SPA procedures;
aroma peeling;
aroma massage;
healing coatings.

Offer only popular services at first to save on equipment and materials. According to statistics, high demand enjoys manicure. Its share among all procedures performed by manicure salons and salons is 30%. Nail extensions also account for 30%. For pedicure - 15%. Subsequently, you can expand the range of services - for example, eyelash extensions, eyebrow tinting.

Table No. 5. Manicure services and their cost.

	Price (Russian rub.)
Manicure without coating
Hardware manicure
Varnish coating
Gel coating
Removing varnish
Gel extension
Design (art painting, rhinestones, etc.)
Correction
Paraffin therapy for hands


Paraffin therapy for feet

To set accurate prices, monitor prices of competitors in the region. To attract an audience at the opening stage, offer low prices.

The average profit of 3 masters per day will be 9,000 rubles.

This is about 252,000 rubles per month.

Net income: 252,000 - 179,000 = 73,000 rubles.

Payback period: 5 months.

Is it worth working on a franchise?

When opening an office under a franchising scheme, the franchisor takes on a huge share of the tasks. This includes developing a business plan, searching for premises, repair and design work, purchasing equipment and materials, and advertising. The franchisor has experience and a supplier base - therefore, you will save time, money and get rid of the risk of running into “ underwater rocks”, waiting for a newcomer on the path to creating a startup from scratch. Support is usually provided at all stages - from registration to organizing work processes. A ready-made, practice-tested model guarantees income.

The disadvantage of a franchise is the need to give away part of the profit every month.

What is more profitable: a nail salon or a home business?

If you are a professional craftsman and do not have the capital to open own office- salon at home will become the best solution. What's good about it?

There is no need to take responsibility for the quality of work of other craftsmen, or waste time and money on organizing business processes. Some people are put off by the prospect of doing a manicure at someone’s home, but with high-quality service, you will have a base of regular and loyal customers. And with it a constant source of income. When it comes to profits, when running a home-based business, your profit margin will be limited by your time.

Business risks

High competition. To attract a central office, you will have to introduce new technologies, promotions, special offers, and develop strategies for retaining your client base.
It is necessary to constantly monitor the level of service. One dissatisfied customer will cause significant damage to your business.
High qualification requirements. The field is becoming more complex, new standards are emerging - it is important to keep up with the latest trends. The professionalism of the master determines the loyalty of the audience.
Difficulties with procurement. The niche is full of unscrupulous manufacturers and suppliers, so caution is required.

Conclusion

Is not seasonal business- there is demand at any time of the year and regardless of the economic situation in the country. The field does not require significant start-up costs and opens up a lot of opportunities for expanding the range of services. An additional advantage is that you do not need to acquire specific skills.

Never neglect planning. Detailed business plan nail studio will allow you to predict profit levels and reduce costs to a minimum.

Business plan for a nail salon is the main idea of ​​the project. How much does it cost to open a manicure studio: business plan with calculations

1. Summary of the project "Manicure salon"

2. Description of the industry and company

Advantages of business in the field of nail services:

The main disadvantages of the nail business:

3. Description of manicure salon services

4. Sales and marketing of a manicure salon

5. Production plan for a manicure salon

6. Organizational plan for a manicure salon

Documents for opening a manicure salon:

7. Financial plan for a manicure salon

8. Assessing the effectiveness of the nail salon

9. Possible risks

Search for premises

Nail salon equipment

Staff

Salon advertising

Prices for services

Expenses and income

Market and competitor analysis

Business location options

Organizational plan

Financial plan

Marketing plan

Risk analysis

Choosing a room for a nail salon

Choosing equipment for a manicure salon

We evaluate business profitability

Order a business plan

The target audience

Types of manicure business

Documentation

Room

Equipment

Staff

Advertising

How much does it cost to open a manicure studio: business plan with calculations

What is more profitable: a nail salon or a home business?

Business risks

Conclusion

Business plan for a nail salon is the main idea of the project. How much does it cost to open a manicure studio: business plan with calculations