home Self-development What business to open in a small town YouTube. What can you open in a small town? What kind of business can you open in a small town with minimal investment?

What business to open in a small town YouTube. What can you open in a small town? What kind of business can you open in a small town with minimal investment?

Such a question as business ideas for a small town worries a large number of people in any country in the world, including ours.

If in locality population of no more than 100,000 people, it is considered not a very suitable place for entrepreneurial activity, since there is a high chance of simply not finding your client or buyer. Small cities usually have modest average salaries, a shortage active population, and this calls into question even the most sound plans and calculations.

But not everything is as sad as it might seem at first glance. If you approach the matter wisely and show some dexterity, which is simply mandatory for an entrepreneur, then even in settlements with a population of 20, 30 or 60,000 people you can find your niche and make good money.

Features of doing business in small towns

If you are a resident of a small locality, but do not want to give up the idea of becoming a businessman, then the very first thing you need to do is understand the key features of competent business activities in your region. There are both pros and cons here.

Of the minuses it is worth noting:

A small number of people will not be able to create a truly large demand even for the highest quality products. The question of what to trade is very acute here. They won’t often buy new cars from you.
Limited opportunities for partnerships. If a person plans to produce or create something, then he will have to travel far away for components and materials, which increases costs.
You need to correctly calculate the quantity of goods offered. If, for example, these are agricultural products, they may deteriorate over time, so it is important to provide as many products as the local market can absorb.

Among the advantages, the following points can be noted:

A small town means a minimum of competitors and possible problems with industry giants. Here, even a product of mediocre quality can be quite in demand.
Organizing production will not be so expensive - renting premises will not require large investments, modest salaries for employees will also play into the hands of the entrepreneur.

Taking this into account, you can protect yourself as much as possible and protect yourself from the rapid collapse of even the most productive ideas.

What business to start in a small town

It is very important to immediately outline those areas that will bring in such an area maximum benefit. What type of activity should you engage in so that it brings a stable profit?

Obviously, it is not worth organizing a car production plant in a town of 40,000 people, just like opening a company for organizing flights to the moon.

The most cost-effective business will be the one that is aimed at the majority of residents or a significant part of it.

There is no need to invent something exotic - a traditional type of activity can bring maximum benefits. Residents of the capital and large cities are fed up with the abundance of offers around, but in a small settlement everything is different - even a simple good grocery store with products familiar to everyone, or an experienced tiler can have constant demand for his activity.

It is worth noting: Of course, it’s difficult to come up with a win-win option, because there are risks everywhere, but if you do everything wisely, then even the most banal things can “work” and be beneficial.

Business for women in a small town

Representatives of the fairer sex are traditionally considered less inclined to active entrepreneurial activity, but they often achieve great success in this direction.

Good result in small business A resident of a small locality can also get it, but for this, again, you need to find your own business. Which one is a pressing question.

What can a woman do, what can a representative of the fair sex reveal? Many things, for example:

A good job for a woman can be making some things, sewing clothes, handicrafts, knitting beautiful tablecloths for the table, or designing bed linen.
The issue of making delicious food is always relevant. You can bake cakes, beautiful decorative cookies, pies and other delicacies that the population will buy in small quantities for the dinner table, and in large quantities for various red days of the calendar.
Class agriculture. Many housewives found themselves working on the land. In breeding various birds. This is a troublesome business, but it can provide significant financial profit.

There are other interesting options - it all depends on the skill and desire of each individual woman.

What store to open in a small town

The traditional option for doing business in a small town is opening a store.

To start your own business and not burn out from the very first days of work, you need to take into account the following nuances:

It is necessary to choose a product that can be traded with minimal competition, but it must be in demand among people.
You should not get involved in incomprehensible and complex things, for example, trying to open a pharmacy. This is the area of activity large corporations, and daredevils who decide to engage in such amateur activities can pay severely for such a decision.
You just need to take a closer look at the typical needs of people and open the appropriate store. What people go to a big city for is high-quality and varied food, fresh modern clothes, interesting children's toys, some inexpensive electronics. All this may well be popular everywhere.

Business without investment in a small town

How to start your own business and not invest a penny in it? The question is complex, but there are options here too.

Here are some of them:

If you have the premises and certain skills at your disposal, you can organize repairs of automobile and motorcycle equipment there.
Repair computer equipment, gadgets, which are now in great demand.
Installation of various household electronics and its repair (air conditioners, hoods, TVs, satellite dishes, office equipment and much more).
A woman can open her own hairdresser or makeshift beauty salon right at home - do manicures, beautiful haircuts and other beauty services.

There are various projects that do not require investment and they are all interesting in their own way.

Ideas for a profitable business in a small town

Let's move from theory to practice - so what kind of small business can be created in a town for 20,000 - 100,000 people, where to start, so that it brings good earnings?

Here are some great ideas:

These are the ideas for your own business from scratch that can be implemented in small settlements. A mini-enterprise will not bring in millions, but it can become an interesting business for beginners, bringing a stable decent income.

What to produce or what to sell, in what quantities, what initial investments to make - everyone must decide for themselves. The most important thing to remember is that with the right and thoughtful approach, almost any business can make a profit.

We bring to your attention a video that may help you make a choice in business for a small town:

How to choose an idea for a small town?

When you hear the word “business,” a certain image often comes to mind: a respectable man in a business suit leaving the office of an international corporation. Moreover, the office is certainly located somewhere in a skyscraper in the very center of the metropolis.

However, we all know that businessmen can look whatever they want, and business has a place not only in million-plus cities, but also in small cities. And you can run your business in the regional center no less successfully than in Moscow.

You just need to take into account some of the features of small towns. If you are just about to open your own business in one of these settlements and are looking for a business idea for it, this article is for you.

A little about small towns

Opening a business in small town, it is important to take into account its features. As a rule, they are approximately the same, regardless of whether it is a resort town in the south or a small northern settlement.

There is no consensus on which city is considered small. As a rule, small cities are those where the population does not exceed 50 thousand people. But businessmen often call cities with a population of 500 thousand people small.

The main thing that allows us to classify cities as small is, after all, the state and characteristics of the economy. What are they?

The first thing you should pay attention to is the welfare of the residents. In small towns, as a rule, there is little work; often a large proportion of residents work at one city-forming enterprise. This allows business owners to set low wages. Therefore, the income of the population in such towns is often low. Although, of course, there are exceptions to this rule.

Second important factor- this is the mentality of the city residents.

Olga Kosets

President of the Interregional public organization protection and support of small and medium-sized businesses " Business people»

Take into account the specifics of the population, namely the qualitative composition: military, workers, people of science, as well as age categories.

Features of business in a small town

Perhaps it’s worth starting right away with what “pitfalls” a small city is fraught with for business. Let's talk about the cons:

Small income

Since your potential clients earn little and are ready to spend accordingly, you can hardly count on a million-dollar profit. Assess the situation soberly.

Limited growth opportunities

If in a metropolis you have practically no limits to the development of your business, provided that the idea for it is chosen correctly, then in small town everything is different. The number of your customers will increase only up to a certain point, after which the growth in demand will stop. This point should be taken into account in advance and include opportunities for scaling in your business. When new buyers stop appearing, you should try to open your own branch in the suburbs or take up the development of some related business. You can also try investing in absolutely new project, if in the course of work you see that there are more promising niches. But you shouldn’t always focus on increasing the average check. Remember: residents' incomes are often low.

Narrow market

In a small town there are not many opportunities to implement some extraordinary ideas. They may simply be unclaimed. At the same time, for standard establishments the market capacity is also limited. In Moscow and St. Petersburg, you can safely open another pizzeria, even if there are already a hundred exactly the same ones. In a small town there may not be any customers for the next establishment.

However, the peculiarities of small cities provide novice businessmen with some advantages:

Low barrier to entry into the market

Starting a business in a small town will cost you less than starting a business in a metropolis. Rental rates for commercial real estate in the province it is lower than in million-plus cities, as well as staff salaries. Thanks to these points, the regular expenses of your business will be lower.

Favorable competitive environment

Small businesses in small cities are usually poorly developed, and you will most likely have few competitors. In addition, many potentially in-demand business niches turn out to be completely empty. At the same time, it will not be difficult to find such niches, says Ivan Plastun, co-owner of an online cargo transportation service: “In a small city, this is much easier to do, because you can get around all the companies and retail outlets on your own.”

Support

This feature is somewhat related to the previous point. Because the private business in small towns it is poorly developed, the authorities are willing to make efforts to change the situation. There are support programs for entrepreneurs, for example, issuing grants for opening or providing subsidies, as well as special institutions that help start their own business - business incubators, business accelerators. True, the attitude towards them on the part of entrepreneurs is ambiguous.

Olga Kosets from the organization “Business People” advises studying support programs and getting to know the employees of relevant departments:

Olga Kosets from the organization “Business People” advises studying support programs and getting to know the employees of relevant departments: “Their direct responsibility is to guide you in the right direction.”

But Anatoly Churgel from the Russian National Committee for Black Sea Economic Cooperation warns: “You shouldn’t turn to local structures for advice - they’ll grab ideas on the fly.”

In his opinion, it is better to start not with a large-scale business project, but with something that requires small investments. Subsequently, they can be multiplied, and at the same time, gain business experience and look at the problems of entrepreneurs from the inside. You can also turn to the experience of your friends: which of them resorted to the help of local authorities when opening a business? What result did this lead to?

In the case of businesses in small towns, there are also several controversial issues, which can be turned both to the benefit of your business and to the detriment.

How to choose a business idea for a small town?

Once you become familiar with the characteristics of small towns and entrepreneurship in them, it will be much easier to choose your own business idea. True, the criteria for choosing a business idea for a small city are absolutely the same as for a large one, insists Ivan Plastun, co-founder of the “Everyone is Lucky” service. In both cases, it must have a certain novelty. This doesn't mean that your business has to offer something that no one has ever heard of before. On the contrary, it must be understandable to consumers. But you shouldn’t completely copy other people’s business ideas.

If your competitor has already opened Tire fitting on Vishnevaya, do not open another one, advises Olga Kosets. It’s better to complement it with a “Sink” or a small cafe, or you can do both. It is likely that this format will subsequently grow, and in symbiosis you are more crisis-resistant, and you have a greater chance of survival and success.

Another criterion for a successful business idea for both small and large cities is its demand among a wide range of potential consumers. Ideally, your business should solve some kind of massive problem that plagues the majority of city residents.

But what this problem is will have to be solved individually in each case. There is no single universal answer for the average small town.

Before you start looking for a business idea, take a look around. Perhaps you will immediately see that your city lacks, for example, inexpensive entertainment venues.

Take a closer look at potential consumers. This should not be some narrow group of the population, but the overwhelming majority of the city's residents. Who are these people? What interests do they live by? What do they need?

If you notice some need of the population that you can make a business out of satisfying, conduct benchmarking*.

*Benchmarking is the search for the best companies in a certain industry and the implementation of the solutions they use in their practice.

Dmitry Kobets

business consultant at Group-inform

See how similar demand is met in other cities. If stories and examples are repeated frequently, you will likely identify a viable option.

In a small town, it makes sense to think about a business based on some consumer goods.

Victor Erofeev

technical director of CG Projects Group

When looking for a business idea, try to start from the characteristics of the labor market. Are there few highly qualified lawyers or programmers? Give up the idea of launching your own website or opening an agency legal services. Instead, try focusing on what people can do with their hands, such as fixing phones, computers, motorcycles or cars. If there are enough personnel with such competencies, open service center or service station. Such a business may also be in demand in a small city.

Your business idea can be very simple or have some special features. For example, if you are thinking about opening a store selling farm products, try developing an online store and providing delivery. This will immediately set you apart from your competitors, and at the same time give you additional features for scaling a business, which is so necessary in a small city.

If you decide to open a business in a small tourist town, this can also be used to your advantage. Look at the cozy private shops, workshops and family businesses of old Europe. You can open something similar in your city, making your small business a local landmark.

Another good move for a tourist place is to pay attention to local traditions and crafts. At the same time, it is not at all necessary to open another souvenir store. Try organizing traditional entertainment, such as falconry or fishing tourism, advises Anatoly Churgel.

So, small cities have certain specifics that affect the conditions for doing business in them. Not every establishment can be opened in a small town. When choosing an idea for a business in a small town, take into account the economy, living conditions of the population and their mentality. You shouldn’t open a luxury clothing store in a mining village, or a raw food cafe in a military town. You simply won’t find buyers, and your establishment risks closing quickly.

Possible only in large cities, where money and highly qualified personnel are concentrated, but this is not the case. Of course, the specifics of entrepreneurship will be different from those inherent in megacities, but the income will not be long in coming. Moreover, the costs of organizing it will be significantly lower, and if you calculate well and come up with a development strategy, you can completely capture the market in the region.

Starting a business from scratch in a small town can be profitable for several reasons:

Small start-up capital. In small towns, the costs associated with renting premises are utility bills, advertising and personnel, significantly lower.
Low level of competition, because many niches are free due to the limited presence of goods and services.
Small businesses in an “average” regional city can easily be developed by reaching new frontiers.
High efficiency of free advertising (“word of mouth”). In small towns, the demand for a product or service largely depends on the level of customer satisfaction. If an entrepreneur offers a high-quality product or provides good services, then rumors about his activities will instantly spread throughout the city, which will attract a lot of new customers.

Advice: the situation with word of mouth can also work in a negative direction. You should not skimp on quality; this can lead to a drop in financial profits and bankruptcy of the enterprise.

Speaking about organizing your business in a small town, one cannot fail to mention it weak sides:

Low traffic. In a small town, an entrepreneur has a limited number of clients. It is better to choose those places that are convenient for the client (walking distance, access roads, etc.).
Low wages. Small towns are characterized by low purchasing power.
Lack of qualified personnel. The right thing to do would be to choose a promising business that does not require the involvement of specialists - they are very difficult, and sometimes impossible, to find in a small town.

What kind of business can you open in a small town?

It all depends on what goal the entrepreneur pursues. If money is a priority, then it is necessary to consider the most profitable areas of activity. If the whole idea is for pleasure and earning a living, then everything is much simpler here.

When pursuing maximum profit, the first thing you need to do is analyze the market and identify the 5-10 most profitable areas in the region of interest. Then select the most best option from the presented list and take up its implementation. There is one unspoken rule that should be followed. If an entrepreneur wants to succeed, then his services must be of higher quality than those of competitors, at least they should not be worse. After all, the determining factor influencing the client’s choice is price and quality.

If the priority goal is “business for pleasure,” then you should choose an idea to your liking. This could be, or other interesting solutions. It is better to give preference to a business that will make you want to do business in 2-5 or more years. It is worth noting that even “business as a hobby” can bring in very good money.

What to consider when choosing a field of activity?

When choosing what to do, an entrepreneur must rely on his own knowledge, skills and desires.

Having experience. A person who is going to hairstyle must understand hairstyles, hair cosmetics, equipment and tools. If a businessman wants to engage in trade, then it is in his interests to know the answers to the questions: where to buy goods, what assortment is most in demand, how to arrange everything correctly, etc. Before opening an unfamiliar business, you need to consult with more experienced specialists or take information from books and forums.
Availability of free time. In the first year, you will have to devote all your free time to the business, even if it has a staff working for it.
Presence of interest. Running a business is always accompanied by risk, headaches and endless worries. If you can easily quit a boring job, then you won’t be able to quit your own business. The owner will have to constantly fight for a place in the sun and resolve issues that arise. At least at first.
Demand for goods and services. An entrepreneur should answer two questions: will his services be popular and will he be able to secure a sufficient influx of clients.

Advice: When planning to do something interesting and unfamiliar, the first thing you should do is study in more detail this area. It will be useful to get a similar job. 2-3 months of employment will allow you to obtain the missing information and experience “from the inside.”

How to start your own business from scratch in a small town?

Opening your own business from scratch is not as difficult as it might seem at first glance. There are many ideas available for starting a business without initial capital, and almost all of them are in the service sector. To start making money with your own hands, an entrepreneur should determine which area is closest to him.

Every person is an expert in something. Some people are professionals in several fields at once. If a future entrepreneur sews well, then it’s time for him to provide repair and sewing services; if you are fluent in Photoshop tools, then provide advertising services; understands the structure of a car - offer assistance in car repairs; knows how to bake - make custom cakes, etc.

The primary task of a novice businessman is to become independent from the employer. This will allow you to devote all your time to organizing and developing your business. It is also important to take care of the stock Money, so that it’s enough to live on, at least for the first time.

A prerequisite is the high-quality provision of all services; it is desirable that each of the work performed be accompanied by a guarantee with a minimum period of 6 months.

At first, there is making money and creating a customer base, which in the future will become the main backbone of the business. They will continue to buy goods and services in the future.

For further development business, you need to start accumulating savings, otherwise it will be impossible to take your business to a new level. In the process of work, certain expenses will arise associated with the purchase of materials necessary for the provision of services.

It is worth noting that services are always in demand, regardless of the season. It’s just that during the season the demand is much higher, but there is also work throughout the year. And the main task of a businessman is to attract clients to himself.

Ideas for business in a small town with small investments

The most popular types of small businesses are trade and services. For business in a small town with small investments A store is not the right decision, because one way or another you will need a large sum to purchase goods. It’s easier when a person knows how to do something with his own hands and does it well. For example, the services of plumbers, hairdressers, massage therapists, and seamstresses are in demand always and everywhere. Registration as an individual entrepreneur will allow an entrepreneur to provide professional services on a completely legal basis.

It is unlikely that such a business is capable of making its owner a millionaire, but it is small and stable income– an expected prospect, especially if you manage to acquire a regular clientele. If over time your own efforts are not enough, then you can think about hiring help. The main goal of this business is to transfer the business in the future from the category of “handicraft” services to a full-fledged company serving the public. This is often what the path of the majority looks like. successful businessmen local scale - owners of repair and sewing workshops, hairdressers, etc.

Business ideas - services to the population in a small town

The service sector is always relevant if we consider it as a business project: investments are minimal, the main thing is to have the necessary skills.

Organizing any business requires the presence or absence of initial investments. Some ideas do not require any costs at all.

Business ideas without investment

Tutoring. This area is suitable for people who are fluent in musical instrument or have experience in educational institutions. All you need to teach is to place an ad and recruit students.
Mini studio and clothing repair. For this work you will need sewing machine and relevant work experience. Data , especially in small towns where buying new clothes poses challenges associated with significant costs.
Cleaning service. Each housewife has a certain set of cleaning products. Clean the office, put the room in order after the event special occasions– all this is a reason to offer your services and get paid for your work. If desired, you can attract several assistants who will help turn your “handicraft” business into a large cleaning agency.

Business ideas with minimal investment

Husband for an hour. The higher the professionalism, the richer customer base. Short-term household work, repairs of damaged items and appliances, plumbing and electrician services - all this requires the necessary qualifications and a modest set of tools, which will become the first investment. At the beginning of the work, the cost may be 1000-5000 rubles.
Creation and sale of goods self made: jewelry, soap, invitations, cards, bouquets of sweets, designer toys, interior decor. Costs for materials will be about 2000-3000 rubles.
Hairdressing services (haircuts, hairstyles). The cost of tools and hair styling products will be approximately 3,000 rubles. If desired, you can complete hairdressing courses. But you need to be prepared for the fact that this will entail additional costs.

I have premises - what business should I start?

If you have a garage, it can be considered an ideal place to organize your small business. Such a business can bring a stable income. However, the amount of profit will depend on what the entrepreneur intends to do and how much effort will be invested in promoting the business. Having your own free space is a big plus, because you immediately eliminate the need to rent. Of course, a garage is not exactly a suitable place to open a bakery or cafe. But there are many other options.

When thinking about what kind of business to open in a garage, many make the same mistake. Often people use the most common idea. Auto repair shops are often set up in garages. However, this option can be considered outdated and it is better to discard it immediately.

Firstly, because this area is associated with high competition. Auto repair services are provided by many individual entrepreneurs who have large premises and expensive modern equipment. Those cars that are covered by insurance are repaired in workshops that cooperate with insurers.

Secondly, because the required areas are usually not available. No more than two cars can be accommodated in one room at the same time, and this is subject to a double garage. But in order to provide high-quality services, you need special equipment, which, as a rule, has large dimensions. Which means it won't fit in the garage.

Thirdly, due to the “impassable” location. To ensure an influx of customers, the auto repair shop should be located in a convenient and accessible location. To popularize such a business, large expenses are also required.

Ideas for small businesses can be divided into three areas:

production;
trade;
provision of services.

Production in garage for sale

Cabinet furniture. Manufacturing and assembly of kitchen units, wardrobes, dressing rooms, etc. This work requires financial costs, tools, as well as experience in working with chipboard and wood. The markup on these products is at least 100%.
Garden sculptures. Organizing a small production of flowerpots and sculptures for the garden in the garage is not at all difficult. Necessary materials for production - gypsum and concrete. The production technology is quite simple and does not require large investments. Implement finished products It is possible both directly and through intermediary stores.
Artistic forging. People who have experience working with metal can produce small forged products in the garage that are in stable demand, for example, grilles, lamps, candlesticks, balcony railings, etc. Of course, to equip a garage for a small forge, significant investments are required, but this should not confuse a novice businessman, because this business is characterized by a quick payback.
Airbrush. Even if an entrepreneur lacks artistic skills, this does not prevent him from turning an ordinary car into a work of art. In addition, drawings using this technology can be applied to almost all objects, giving them greater individuality.

Provision of services

Warehouse services. Clients can be online store owners or managers small businesses. Seasonal services can also be provided. One way or another, you will have to build a large number of shelves. In addition, this business will require costs for installing an alarm system or insuring property.
Rental. This is not the most popular service, since the proceeds will only be enough to pay for the membership fee and electricity. Renting out a garage is usually a concern for those who lack the time and desire to deal with it.
Tire service. It was mentioned earlier that the garage is not the most the best option for a car repair shop. However, an entrepreneur can provide seasonal services for “re-shoeing” cars. This business can bring good income. During the season, the demand for such services increases sharply, and car services cannot cope with the large influx of customers. Necessary equipment can be rented. This will help you save money and make a good profit.

What can you sell in a small town?

Despite the fact that trading has always been a profitable business, it has not only strengths, but also weaknesses. What is profitable to sell in a small town is an age-old question that almost every beginning businessman asks. It can be answered only after conducting marketing research.

An entrepreneur who wants to make an effort in trade sphere, must clearly understand what he wants and what is profitable to trade specifically for him.

For example, trade in food products has always been and will be a profitable area. Products constitute a constant cost item for each family. And if prices are lower than those of neighbors, this will ensure stable profits. However, this business has its drawbacks. Firstly, products deteriorate over time, and to preserve them you need special conditions. Secondly, this activity is under the close attention of sanitary services.

Goods industrial purposes They do not have an expiration date, but they are not bought every day. Thus, the demand for office supplies increases in August and September, while in other months there is a lull.

When starting any business, demographic and geographic factors must be taken into account. It is also worth taking into account that a business that will bring big profits in a large city may fail in a small one.

What store to open in a small town?

Of course, the most win-win option for any locality is opening a grocery store. But there are other promising solutions:

Goods for children. This is a stable business that does not depend on the season or the size of the locality. As a rule, parents do not save on their children, which allows them to put higher markups on children's goods. This determines the good profitability of the business and the possibility of implementing a flexible pricing policy. You can trade anything: children's shoes and clothing, food, toys, strollers and other related products.
Goods for pets. The greatest demand is for products for cats and dogs, as well as everything related to aquariums. You can sell food, litter trays, toys, decorations, vitamins and minerals, cages, carriers, beds, etc. Such a store should be located in a passable place: near a bus stop or in a busy place.
Hardware store. The range of these products is quite wide. The main groups of household goods include household chemicals, garden and household goods. Profitability of trade ensures high turnover.
Automotive accessories store. IN modern world, where every family owns a car, business in this area is very relevant. The list of such products includes deflectors, windshield wipers, video recorders, interior and luggage mats, navigators, radar detectors, etc.

Business for a woman in a small town

While on maternity leave, many women begin to feel an acute lack of money. But at the same time, they are not ready to send their small child to kindergarten or do not have such an opportunity, as a result of which they cannot return to work. The only way out for them is a home business, which will allow them to devote time to their children and earn money at the same time:

Manicure at home. Having the necessary knowledge or having studied at special courses, you can begin to host clients who want to improve the quality and appearance your nails. High quality work will ensure a large influx of clients, which will allow you to earn a full-fledged income in the city.
Nanny services. While staying at home with a child, you can take on another one and, most likely, he will not become a burden. The main thing is to love children. Each person has the right to set the amount of remuneration at their own discretion, based on the average statistical cost of these services.
Photography class. Knowing how to take beautiful and interesting photographs, as well as process them using special programs, you can post your work on photo banking sites. There they will most likely be noticed by website creators, where they will be sold out for a certain amount. Of course, the payment is low, but if you post high-quality photos every day, you can make good money.
Handmade. Handmade products are in good demand. You can sew, knit, embroider, weave with beads, create soft toys, soap, etc. Even a lack of experience is not a barrier, since everything can be learned on the Internet.
Online consultations. If daily communication with people by phone, Skype, etc. does not cause embarrassment, then you can get a job in some company that sells goods via the Internet.

And this is not a complete list of “women’s” business ideas. For example, a businesswoman can start, etc. These projects are more suitable for those who live in their own home and have at least a small plot of land.

The most profitable business today in a small town

Below is short review most for a small city with a population of up to 100 thousand inhabitants. New projects and know-how will not be touched upon here, but only proven solutions that, with the proper approach, are sure to bring profit:

Internet business. Having a computer or laptop, as well as certain knowledge, allows you to open your own business on the Internet. This is a profitable and very convenient business idea: the entrepreneur does not need an office, he can work at any convenient time, because the business is not affected in any way by location. A person can choose any option he likes: website creation, SEO optimization, copywriting or online store.
Flower shop and indoor plants. Flowers are not an essential item, but, oddly enough, they are in great demand. Especially during major holidays: September 1, February 14, March 8, etc. Flowers are also often needed on ordinary days - for dates, as a thank you for a service.
Beauty saloon. Beauty has always been and will be a successfully marketed product. There are several business models. One of them is economy; this is the most successful option for a small town where inexperienced residents live. Services can be very simple (haircut, coloring, styling, manicure, light cosmetic services).
A fitness center. Many modern people pay great attention to their health and, in particular, physical development. This is a rather specific type of business, so before opening it, you need to consult with experienced people. You should also study all the features of sports equipment in order to buy the right exercise equipment and other equipment.

In summing up, I would like to give several recommendations aimed at developing business projects in a small town. First of all, you should take on what is well known and does not raise many questions. This will allow you to cope without staff for the first time. It is better to choose those areas of activity that long time maintain stable demand for goods and services. Their list includes foodstuffs, entertainment, medicine, etc. We should also not forget about pricing policy: products that promote savings will always be a priority for residents of small towns.

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It should also be remembered that the basis for promoting any business is competent advertising. The Internet can provide considerable assistance in this matter: a rich target audience and availability of resources will allow you to earn trust in the shortest possible time. potential clients.

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Hello, friends! Today we will talk about such a popular topic for many as business ideas for a small town with minimal investment.

IN certain time Many people are thinking about starting their own business. But along with this desire, a number of important questions arise: where to start your business , what business ideas are best suited for a small town And how to minimize risks ?

This article will be dedicated to providing detailed answers to these questions!😀

⭐️ Checked!
In Russia (and the CIS) starting your own business is much simpler and easier than for residents of developed countries in Europe, the USA...

Please note that according to statistics, about 70% successful entrepreneurs practically started their own business from scratch! I am proof of this myself. Have initial capital(especially a big one) is not always necessary!

The main thing is presence desires, and everything else will follow!

Imagine, with the help of your business you will be able to work for yourself, and not for “your uncle”, not need money and spend more time not on work, but on your family and hobbies! You will have freedom!

Not to mention that doing your own thing is very interesting and, in addition, it will allow you to realize yourself!

By the way, we also recommend reading the article in which we have collected the most relevant ideas in the field of production: 👈. From it you will learn about many popular and profitable niches in manufacturing, including those in which competition is still low (now is the time to take them)!

So, from this article you will also learn:

Which business idea to choose for a small town?
How can you start your own business from scratch?
What mistakes do new entrepreneurs often make and how to avoid them?

Let's not delay - let's go!👇

1. Why is it important to start a business with minimal investment?

Before we move on to business ideas, I will explain a couple of very important aspects of starting any business. Believe me, this simple and key knowledge will save you a lot of money and time (tested on myself)!🙂

First What you need to understand is that any business starts with small! In the beginning, all you need is to find out whether the business idea will be in demand in your city, i.e. will it pay off and bring in money!

Therefore, at first no need to invest all your money (especially if you don’t have many of them) into a business idea - especially if you are still a “newbie” in business. In the first stages you should have only the most necessary what it takes to make your business work!

For example, many people start their own business right at home, in the garage, in the country, on the Internet... - there is nothing unusual about this!

⭐️ The point is that the most Great risks of failure arise precisely at the discovery stage business, so first try to minimize your investment as much as possible. Because until you try, you won’t know whether this business idea will be profitable.

If you have very little money or practically none, then choose business ideas that only require an investment of your time (there are some - usually this is the service industry)! Some of these business ideas from scratch will be described in this article!

Now let's finally move on to business ideas that are usually great for a small town!🙂

2. Business ideas with minimal investment in a small town: TOP-30 proven ideas

There are really a lot of business ideas - you can’t count them in one article, but we tried to select the most relevant ones for you and with minimal investment!

Of course, very detailed description Each of the ideas is not enough for one article (and you probably won’t be interested in reading everything 😀), so we will provide the main and most valuable information.

Thus, the main thing in this business is:

find a suitable place (sales outlet from 8 to 40 sq. meters );
negotiate supplies with window manufacturers;
Find a measurer and window installers.

Moreover, measurers and installers often receive piecework wages - based on completed orders!

Your main expenses will be for rent and equipment of the premises.

Although the competition in this niche is usually above average, it is nevertheless more than possible to open a successful business!

💡Example successful business!
In our city (about 100 thousand population) they very successfully opened a small office (total about 10-15 sq. m) selling installation of windows, as well as roller shutters, suspended ceilings...

But the most important thing is that it was opened right next to a large building materials store - that is, where there is a direct target audience! Accordingly, some of the clients who came to buy building materials order windows from them (by the way, I am no exception, I was also their client😀).

Yes, and if you do not have your own suitable vehicle for delivering windows, then you can use the services of cargo carriers.

Business idea No. 7: Stock and second-hand clothing stores

Many people have a desire to buy quality clothes, but most people cannot afford it.

Therefore, more and more stores are appearing that sell fashionable and branded clothing mainly from Europe at discounted prices (stock and second-hand stores).

Stock stores offer discounted collections from previous seasons, and second-hand stores offer seemingly new clothes (without visible wear), but which have already been used.

This great idea for a small city, since competition in this area is usually very low.

☝️Note!
To open this business suitable room area from 30 to 100 sq. meters. It is important that the store is located in a public place.

You also need to carefully select clothing suppliers in order to create a suitable assortment. Suppliers, by the way, sell clothes in bags (usually from 20 kg) at a price from 100 to 500 rubles/kg .

This is very profitable business, which does not require large investments and pays off fairly quickly!

Business idea No. 8: Mini bakery

Another great business idea is opening your own mini-bakery.

Nowadays, bakeries are very popular among the population and all because there you can always buy fresh baked goods for every taste.

Even in small towns, a mini-bakery can bring in a good income, since competition here is usually low.

☝️ If you pick suitable premises(in order not to invest a lot of money in its reconstruction and especially construction from scratch), then you can invest within 200-300 t.r.

Average cost of one wash 250-600 rub.(depending on the city), cost is about 100-250 rubles. Total average income 150-300 rub. from one sink .

The income of a car wash directly depends on the location, so you need to take this seriously and analyze the main busy routes near hypermarkets, residential areas and choose a place with the highest traffic flow and optimal rent.

Also Additional services will increase the profitability of the car wash:

car polishing,
interior cleaning.

Payback 2-3 months - depends on the flow of customers, give discounts to regular customers.

Business idea No. 12: Hair salon

Hairdressing salons are very popular and in demand among the population. Moreover, they are not required big investment to organize such a business.

Despite the fact that competition in this area is usually great, there are still “blank spots” on the city map where you can profitably open a hairdressing salon.

Example!
In our city, 2-3 years ago, they opened a chain of hairdressing salons, which began to position themselves as budget ones (that is, aimed exclusively at an audience that tries to save on everything). It was this positioning that became their key to success!

This is about why in business it's important to be different !

It is better to place a hairdresser in a residential complex or mall, in general there is traffic there and at the same time the rent is not too high.

By the way, hairdressers are often opened by people who themselves have completed courses/training to become a hairdresser. In this case, you don’t even need to look for employees at first.

A mini-hairdressing salon for 2 places can be opened in just from 150 thousand rubles. Investments mainly involve:

Costs of renting premises;
Purchase of necessary equipment (hairdressing tools);
Purchase of furniture (chairs, mirrors, tables...);
Decoration of a hairdressing salon.

Optimal markup size 200-250 percent , the main expenses will go to rent and employee salaries.

Payback from 3 to 4 months in case successful organization affairs.

Business idea No. 13: Children's playground

Many parents often have no one to leave their child with under supervision. A children's play area is an excellent and inexpensive solution to this problem.

In addition, open a nursery playground much easier (and cheaper) than organizing a private kindergarten.

❗️ On average, it will take from 200 thousand rubles Costs will mainly be required for the purchase of rope ladders, bungees and rental.

Average ticket price from 100 to 300 rubles .

Rope parks can be located both outdoors and indoors. Outdoor rope parks, that is, in nature, are in great demand.

The costs of opening a ropes course indoors are usually higher.

— Direction 6 — Business on the Internet

💡 The good thing about the Internet is that it erases boundaries and therefore it doesn’t matter what city/town you live in! Plus, the Internet is a great place to start a business from scratch!

Business idea No. 26: Business on the Avito site

Avito is the largest this moment area free ads in Russia, visited by millions of people every day. Almost everything is sold and bought here!

It often even happens that for business Avito is the most main source sales, and in most cases free. That is, the biggest advantage of Avito is that here you can build a business without any investments at all.

There are 3 main directions on how you can make money on Avito:

sell goods wholesale and retail (both new and used);
provide services (what you know how to do);
engage in mediation (find clients for business and take your remuneration for this).

⭐️ Personal example!
By the way, I started with option 2: I was looking for clients, working for myself on average 2-3 hours a day (about 10 days a month) and earning approximately 15-30 thousand rubles per month , at the same time I still had a lot of free time!

In my opinion, this is an excellent alternative to hired work.

But not only for private owners, but also for businesses, Avito is a powerful source of attracting customers. Many simply hire people who submit dozens and even hundreds of free advertisements a day (the more advertisements, the more calls, the more sales).

Here is an example of how even students managed to get out of debt and earn 300 thousand only with the help of Avito:

As for mediation, this is also a fairly profitable line of business. All you need to do is submit advertisements (find clients) and agree on a partnership with those who already own a certain business.

Business idea No. 27: One-page websites (dropshipping)

Another very popular online business idea today is selling goods through dropshipping through a special website - a one-page landing page.

In this case, you will also not need a large investment, since you do not need to have goods in stock - all goods will be sent directly from the supplier to your customer. In this case, you will make a profit from the markup on the product.

To do this, you will need to find the best-selling products (best sellers, usually sold for 990-2990 rubles), select several of them, create one-page pages for them and set up advertising (in social networks, teaser networks, contextual advertising, YAN...).

Some people, instead of one-page websites, open groups on VKontakte and other social networks and sell goods through them.

However, in this case it is very important to be able to work effectively with advertising (or find such a specialist), because it is the only source of sales.

Business idea No. 28: Information website

Another common type of business without investment on the Internet is the creation and promotion of information sites on a specific topic.

The topic can be almost any - besides, if you already like a certain direction and you are already well versed in it, then it is best to choose this topic(eg cooking, tourism, construction, finance, gardening...).

❗️ The bottom line is that you create a website (you can create it yourself within 1-2 days), register the domain name of the site (usually costs from 99 rub.) and place it on hosting ( ≈150 RUR/month). However, these are all costs (if you do everything else yourself)!

Next, you write articles on popular topics for people, thus helping people understand certain issues. For those who do not want to write articles themselves, you can hire copywriters on freelance exchanges who will write custom articles for you for a fee.

As soon as the first users appear, it will be possible to connect advertising (for example, from Yandex Direct or Google Adsense) and receive income.

Over time, site traffic will grow, and along with this, your income will grow. Thus, doing what you love and sharing useful information You can make money with readers.

In addition, you can buy a ready-made website that already generates income (for example, on the Tender platform - telderi.ru). You can also sell your websites here!

Business idea No. 29: Online store

Today, literally everything is sold via the Internet: from pens to large-sized equipment.

In addition, there is a clear trend that more and more people prefer to buy goods online.

An online store, unlike the same one-page websites, is aimed at selling not 1-2 products, but a whole group of products.

⚡️ Opening your own online store is much cheaper and easier than a regular store in the city. At first, it is not even necessary to have goods in stock and your own warehouse (you can work through dropshipping).

And, in my opinion, it’s even stupid to spend a lot of money on purchasing goods and a warehouse if you don’t yet have a built-in sales flow.

In general, 2 things are important here: SEO website promotion in search engines and competent advertising setup. If you are not familiar with them, then it is better to find a trusted specialist.

By the way, the well-known Yandex Market platform can also be an excellent source of sales.

Business idea No. 30: Infobusiness

Information business is the sale of valuable information via the Internet, that is, training for money.

By the way, the information business is one of the most profitable businesses in the whole world that you can start from scratch.

☝️ Information businessmen can earn hundreds and millions of rubles by simply sharing useful information with people.

4. The most common mistakes of novice entrepreneurs - TOP 7

Many novice entrepreneurs do not fully understand how a business works and, accordingly, often make mistakes when opening it.

Therefore, I decided to write a short section in which I highlighted the most common mistakes of novice businessmen. I really hope that this information will be valuable for you:?

Mistake #1:

Fear of competition. Don't be afraid of competition - having competitors is good! Firstly, this means that goods/services in this niche are in good demand. Secondly, it is possible to evaluate competitors (their weak and strengths) and gain valuable experience. Thirdly, competition forces you to grow your business!

Mistake #2:

Take out loans and borrowings. If you are starting a business for the first time in your life, then you certainly should not take out various loans and borrowings. Do you still have not enough experience! It’s a completely different matter if you’ve already been in business for more than one year and understand how it works from the inside.

Mistake #3:

It is not correct to prioritize in business. Let me remind you once again that business is not your personal office and not your status “ CEO", and this is primarily sales! Everything else is add-on. This is especially important to understand when you are just building your business!

Mistake #4:

Sell something no one has heard of. Many newcomers to business think that they can make good money by selling something new product, which is not yet on the market. This is partly true, but many ignore the fact that 8 out of 10 new products fail !

If you have experience and money, then please! But if you are just starting your first business, and you don’t have much money to test different niches and suffer losses at first, then this is not for you!

Mistake #5:

Act like everyone else (do not be different). You need to understand that consumers primarily strive for those entrepreneurs who offer them “maximum benefit.”

But consumers are also different - each of them has their own interests: some want cheaper, others better quality, others generally care about speed (of production, delivery...), etc.

Therefore, your task is to understand what exactly your “target audience” wants most and give them this maximum value.

Try to imagine "portrait" your client and think about how you can improve your product/service to differentiate yourself from your competitors!

💡 For example, even if you sell the same thing as your competitors, you can offer better service (customer attitude), expand product range, do fast/free shipping…

Mistake #6:

Sell low-quality services/products. Trying to make a quick buck selling low-quality goods and services will not lead you anywhere good! Treat others as yourself and you will easily be able to build a successful business.

Mistake #7:

Don't know how to delegate. Being a jack of all trades and understanding all the nuances of your business is good, but only for the time being. Business should not become a place for you where you spend 24 hours a day!

At first, while the business is not yet strong and is at the development stage, it may be better to do everything yourself.

But when it already brings in a stable income, try to find the right people whom you can trust and delegate some of your responsibilities!

☝️ Important!
Business, like everything else, should be a joy and take up only part of your time, not your whole life!🙂

And finally: even if you make certain mistakes, perceive them as incredibly valuable experience, learn from them! As a rule, only those who do nothing do not make mistakes!😀

5. Conclusion

I hope now you are convinced that opening your own business with minimal investment or from scratch is very possible!

Once again, a guaranteed way to succeed in business is truly love business what you are doing, then you won’t be afraid of any competitors! Plus, then you will never “work” again, but will only do what you like!

At the end of the article, I suggest you watch a short video:

I wish you good luck and success in opening your future business!👍

Friends, leave your opinion in the comments below! I will also be very grateful if you rate this article and share it with your friends on social networks!😀👇

What is the article about?

Review of 5 profitable business ideas for opening in a small town

About 80% of the Russian population lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business in the periphery are greatly exaggerated. The article provides five examples of quite successful businesses, and notes characteristics provincial cities.

The answer to the question of what business to open in a small town cannot be unambiguous. In addition to the general characteristics inherent in small administrative centers, each of them has its own unique features.

When counting on the success of an enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side of the local residents.

In contrast to the “alien Varangians” who develop a new territory by trial and error.

Pros and cons of a small town

Two professors High school economics: Simon Kordonsky and Yuri Plyusnin, in 2011-2014, made 30 field expeditions, studying the provincial cities of the Russian hinterland. The results of the study were announced in June of this year as part of round table « Russian society outside the big cities."

Hence the conclusion: there are prospects anywhere. The main thing: when choosing which business to open in a small town, all ideas need to be considered through the prism of specific local characteristics.

General specifics of small towns

one, less often two city-forming enterprises;
low-rise buildings, low population density;
low incomes and solvency of residents;
high level of administrative “press”.

At first glance, all of the above limits the choice of business idea.

But on the other hand, these same factors provide some advantages: low start-up capital investments, no large advertising costs and a relatively low level of competition.

An example is the federal retail chains: “Magnit”, “Seventh Continent” and others.

Despite widespread development in large cities, in the periphery they, as a rule, do not receive the expected profit.

In small towns, they lose their main advantage: the savings from population density, which reduces their costs, and displace small retail outlets within their small radius of influence.

In addition, the average salary of residents of small towns is 5-7 times lower than even the regional level, which significantly reduces trade turnover from 1 sq. m. and the amount of the average bill. Lack of knowledge of the local market and consumer tastes also plays a role.

As a rule, socially oriented projects receive administrative support: educational, sports, cultural, and health projects.

Unfolding trading business, the interests of local producers must be taken into account.

In general, the authorities are interested in developing those types of activities, the income from which goes to the local budget.

What business ideas to pay attention to

If you intend to open your own business in a small town or village, it would not be superfluous to ask what small and medium-sized enterprises in Russia do in general (Fig. 1).

Figure 1. Distribution of small and medium-sized enterprises by type of main activity

Even at a quick glance, everything is obvious. About 40% of emergency services are occupied retail trade, catering, household repairs.

Under “others” are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism.

How to assess the prospects of this or that idea, to understand which business is the most profitable in a small town?

Trade is a traditional niche for small businesses, although in many places it is oversaturated. However, objective indicators suggest that it is still popular.

First of all, this applies to food products that are usually purchased within walking distance. This is their main difference from a TV or washing machine, for which you can go to the regional center.

Most small towns also lack pharmacies and dispensaries.

The peculiarity of a business idea for a small city: it must take into account local specific factors, both positive and negative.

In most cases, the bet turns out to be successful:

The services offered must solve pressing, vital problems of city residents. Practicality and benefit are the main criteria for choosing a business idea for a small town, and not its pretentiousness or exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries, this is a poorly filled and very promising niche.

This is shown by the results of a survey recently conducted by the Small Business Resource Center (Fig. 2). The project was implemented using the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people.

) and Ostrogozhsk (32,310 people).

Figure 2. Demanded business services in the SME sector in pilot cities.

The biggest gap is in legal advice. There is no company providing such services in any of these cities.

Is successful business in the periphery a reality? Yes!

The examples below are taken from real life. This is a clear illustration of everything that was said above.

Private kindergarten "Umka"

City of Sibay, Bashkiria, 62 35 inhabitants.;

Ilmira Gatiyatova directly faced a problem when she was unable to go to work: there was no place in kindergarten for her 2.5-year-old daughter. 6 months passed from the birth of the idea to its implementation.

200,000 rubles of their own funds were invested in the organization, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. The private kindergarten is the first and so far the only one in the city.

There are 30 children attending it, and 50 parents have already signed up for the waiting list. In the video below, the entrepreneur talks about his experience.

The Ministry of Labor has prepared a bill that is under consideration.

It will allow using maternity capital funds to pay for private kindergartens and individual entrepreneurs supervising and caring for children.

If the law is adopted, this type of business will receive an additional impetus for development.

Interesting franchise: Baby Way - an innovative technique for raising children.

Consulting in a small town?

Engineering group "Compass"

G. Glazov Udmurtia, 94,610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use services accounting firms. In Russia there is still much less, but the number of people interested is constantly growing.

The educational and methodological center "Compass" grew out of small company engaged in the provision of legal services, accounting, consulting on commercial activities.

The organization was created in 2002, and now it is already a group of companies. Its partners and clients include largest enterprises region. In 2008, the Expert RA marketing agency assigned the company a V quality rating.

Its director Andrey Anatolyevich Makarov was recognized in 2010 best entrepreneur city in the “Services” category.

Uryupinsk: “Russia is a province – a hole”?

The town is located in the south of the Volgograd region, population – 39,171 people. Two years ago, he officially registered the brand “Capital of the Russian Province.” The following three examples of successful businesses show that enterprising people find business everywhere.

Let's replace Polish apples with Russian ones

Overview of the Russian apple market

In 2007, a young entrepreneur Nikolai Sayutin purchased one of the apple orchards abandoned in the 90s.

The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated orchards have entered a time of active fruiting.

Taking into account the policy of import substitution, the entrepreneur hit the bull’s eye. A video from local Uryupinsk TV shows the whole process in detail.

The entrepreneur organized waste recycling

The enterprise, created by Ali Ibragimov in 2010, is thriving - there is plenty of garbage in the city. It makes a profit and employs 10 workers. There is a loader, two presses.

Aluminum cans, waste paper, plastic bottles. So far it is the only one in the city, but there are plans to expand services in the housing and communal services sector.

In what areas is kept secret from future competitors. B.zYu

Knitting enterprise LLC "Uzory"

A small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a fluff length of up to 13 cm are bred (the vaunted Orenburg ones, according to locals, have it shorter).

Nowadays, Vyacheslav Zaitsev, Andrey Malakhov, and members of the Ryzhkov and Chubais families are wearing products from Uryupinsk. For his 55th birthday, Putin was given down underpants, a T-shirt with the inscription “I’ll give up everything, I’ll go to Uryupinsk” and socks.

There are only 5 examples, and small and medium-sized cities in Russia – more than 80% of total number. There is a field for activity, if there is a desire.

An important condition for organizing a business in a small town is low initial costs.

In a special section of the Moneymaker Factory, we have collected 45 projects with investment amounts starting from 15,000 thousand rubles.

Here you will find real stories beginning and successful businessmen, examples of business plans and interesting ideas.

How to open your own business in a small town: ideas for making money

There is an opinion among ordinary people that starting a business in a big city is much easier and more promising than in a populated area with a population of no more than 50,000 people. Undoubtedly, in a big city there is more demand, more possibilities, but at the same time there are many more problems there.

If you think that small towns are unattractive for starting and developing your own business, then this opinion is wrong. It doesn’t matter where you live - you can learn to make money anywhere and, most importantly, with minimal investment.

If you are interested in how to start a business in a small town, where to start, how to avoid making many mistakes at the very beginning of the journey, and what to pay attention to first, then this article will be useful for you.

Business from scratch in a small town: pros and cons

So, if you have made the final decision to open a business in a small urban settlement, then you need to look at the situation realistically and weigh all the pros and cons of this venture.

Remember: you need to take starting your own business seriously, because if you make even the slightest mistake at the beginning, you will not be able to avoid big losses in the future.

What are the disadvantages of running a small business in a small town?

The most basic and significant disadvantage is low cross-country ability(this directly depends on the number of people living in a particular locality). You won’t argue with this statement: the more residents there are in a city, the more potential clients you will have. The opportunities for developing your commercial activity will depend on this.
Conditions for competition. This is a double-edged sword. Competition in business can do you both good and bad. A lot here depends on the situation you find yourself in. In a small town, the competition is very tough and not many can withstand it.
Company staff. Agree, personnel is a decisive factor in the success of any enterprise. Without highly qualified staff, a business will have no chance of thriving. As is usual in our country, highly trained specialists go to work in big cities - there better conditions labor and above wage. In small settlements, as a rule, workers of medium and low qualifications work.

Positive points

If you have read everything written above and are a little upset, there is no need to do this. Remember: where there are minuses, there will definitely be pluses. You need to try to find something positive in everything. Otherwise, you shouldn't get down to business.

Let us outline the advantages of small business in a small locality.

Rent cost. This can be called the most “fat” and decisive advantage. In a small town you can rent a huge room for a purely nominal fee. And a beautiful, presentable office can be rented for mere pennies.
Lack of competition. If you manage to occupy a free niche in the market and thoroughly gain a foothold in it, then it is unlikely that anyone will be able to promote you. You will be able to have exclusive rights to a certain type of activity for a long time.
You will be able to hire for your company cheap labor. In small towns there is a problem with employment, so many are happy with even the minimum wage.
Small towns are much easier to conquer credit trust from clients. If you manage to please one or several influential citizens at once, you will soon be able to experience how quickly and effectively word of mouth works, and you will be known as good businessman the whole town will talk.

What kind of business can you start in a small town?

Let's say you decide to open your own business. “What to do in a small town?” - you ask. Let's consider which areas of small business are advancing most successfully in small towns.

According to statistics, the most profitable small business in Russia is sales. It will always exist. People will always be selling and buying things. What kind of store can you open in a small town? Trade in food products is especially profitable, building materials, clothing and household chemicals.
Many aspiring entrepreneurs succeed in the field provision of services to maintain beauty and health.
Active and creative people can manifest themselves in organizing various holidays. This does not require large investments, other than the purchase of musical equipment to accompany events and costumes.
A profitable small business idea for a small town is the creation of mini-factories. To accommodate mini-workshops you won’t need large spaces, which means you can save money on rent. These could be bakeries, sausage and dairy production facilities, as well as small canneries.
Maybe not bad earn money And in the Internet. What is meant? Creating websites or blogs, online consultations, working with applications, etc.

Ideas for a profitable business in a small town

What store to open in a small town: an idea with a flower boutique

For a small town, the idea of selling flowers is perfect. If in your city there are such retail outlets not very much, then you can try your luck in this type of entrepreneurial activity.

How to open flower shop in a small town?

Approximate expenses for opening – 180,000-200,000 rubles.
Profit– you can actually earn an average of 50,000 rubles and more. Do not forget that trade in this product is seasonal.
Payback fresh flower store - 10-12 months.
Approximate profitability flower boutique is from 30 to 35%.

How to organize pizza delivery?

What does it take to open a pizzeria with delivery in a small town? For a small establishment, a room of 25 square meters will be sufficient. m. The main thing is that everything complies with SES standards.

Pizza delivery as a business idea from scratch for a small town includes:

expenses for opening – from $10,000 to $15,000;
profit on average - from 70,000 rubles;
payback– 1.5-2 years;
profitability – 25%.

Minor household repairs, or husband for an hour

This type of business as providing small household services population, appeared in the late 2000s and has been developing quite successfully since then.

Life modern man passes at such a pace that he has practically no time left for household chores. Therefore, many people prefer to use the help of a repairman.

If such a thing is organized at the proper level service company, then it can bring good profits.

At the moment, an enterprise like “Husband for an Hour” has a wide target audience, and such services are in demand not only in big cities, but also in small regional centers.

Before you get started, you will need to purchase a kit necessary tools or use what you already have.

Average size costs– from 16,000 to 20,000 rubles.
If you have a sufficient number of orders, then on average you can earn from 40,000 to 60,000 rubles for 30 working days.
Payback- 2 months.
Profitability reaches 50%.

Growing green onions as an example of a successful small business

If you own a small room (60-80 sq. m.), then you can consider this direction as quite promising business.

As an example, let's study the main financial indicators growing onions hydroponically:

starting investments– from $1,800 to $2,000;
every month for one cycle of growing young onions you will need to be spent$200 (this includes the costs of watering, lighting, heating and planting material);
profit. If you find wholesale buyer, then in 22 days you can earn $1,100 (550 kg of onions for $2). In this case, the net profit will be $800;
payback project - 3 months. This period payback is considered a record among all areas of business activity;
profitability business for growing greens - more than 40%. This is a very high figure.

Small business idea at home: handmade

Today, more and more people are trying to make money on what they do best with their own hands - handmade. But do not forget that this type of income will bring a certain profit only to those who know how to do at least something professionally.

What kind of business can there be for women in a small town? For example, knitting, sewing, decoupage, beading, soap making, making greeting cards and many others.

Dimensions investment can fluctuate within very wide limits - from several hundred to several thousand rubles;
Profit– from 40% of invested funds;
Payback business - record short time- 1-2 months;
Profitability - 100%.

Second hand clothing as a profitable business idea in a small town

The crisis phenomena, which are acutely felt by residents of all regions of our country at the moment, are the reason that many ordinary people are forced to turn their attention to cheap stores - consignment or second-hand stores. Some people are hesitant to admit that they visit these retail outlets, but, nevertheless, almost all of us have a couple of second-hand items in our wardrobe.

Approximate financial indicators of a second-hand store:

at the start for you will be needed at least $3,000-6,000;
in the first few months profit will be $250-500, in the future these numbers will grow;
payback of this enterprise- 1 year;
profitability– these indicators are very difficult to express in numbers. Some experts talk about 40-50%.

Prospects for small business development

If you have already decided what kind of business to start in a small town, then keep in mind that, despite the fact that in our country there are many problems associated with small business, there are still good prospects for its development in the coming years.

Experts who work in the field of small business development have made approximate calculations, according to which it becomes clear that small businesses have good reserves in order to successfully develop further.

What specific steps have been taken by government agencies to support small businesses?

Several years ago a number of important changes to the regulatory framework:

significantly simplified the registration procedure;
the number of inspections of small enterprises was reduced to a minimum;
special bodies have been created that successfully protect the rights of entrepreneurs in banks;
reduced the maximum amount of income so that it was possible to switch to a simplified taxation system;
small and medium business began to be allowed to participate in government procurement orders.

The state offers a helping hand to small and medium-sized enterprises. And businessmen note that this help is quite noticeable.

At the moment, there is an active discussion of issues related to the revival of Russian entrepreneurship. Perhaps this is the only way for our country to emerge from economic crisis.

There are quite a lot of opportunities for implementing small business ideas in a small town in Russia. The main characteristic features that an entrepreneur must have are ideology and patience.

Government Russian Federation successfully solves strategic issues related to the development of small business. To achieve this goal, various tools are used state support.

Business ideas in a small town. What business to open in a small town?

According to reports from a number of banks that issue loans for starting small businesses, the most popular area of activity among entrepreneurs is related to cafes and restaurants.

It is worth noting here that even in large cities like Moscow, Yekaterinburg, Novosibirsk, there is a shortage of such establishments aimed at people with disabilities. average salary for this region.

As a less troublesome and less profitable alternative - vending(trading through special machines). Minimum participation, the opportunity to enter the business with a minimum amount. Read more about vending machines.

Useful material: how to invest money in business?

Food products are something that will always be in demand. Therefore the idea is open a grocery store.

Considering that the birth rate is growing in the country, it will be relevant to open children's goods store. Here, by the way, very quick payback and there is ready-made solutions, for example, the BEHEMOTIK franchise.

Since franchising is already mentioned, take a closer look at the option of opening a business using ready-made and proven schemes. One of the advantages, in addition to simplifying many tasks, is that it is easier to obtain a loan from a bank.

Our selection: profitable franchises for a small town.

A few simple options:

Key making business.
Services of a private driving instructor, lawyer, accountant.
Services or courses of a hairdresser, massage therapist, seamstress.
Repair work, etc. (mediation is also relevant here).

Profitable business in a small town

You can consider less mundane ideas:

Dancing school.
Center early development child.
Souvenir shop.
Hotel for pets.
Shop for fishing and hunting - here pay attention to a relatively new segment of the audience: among office workers Fishing is becoming popular as a means of relaxation. But this is a specific audience: paid fishing places, expensive gear.
Drapery.
Night club.
Atelier - in times of crisis, people try to repair slightly damaged things.
Coffee shop - in the small towns of the Moscow region there is a real boom in “coffee to go” - this service is so popular that small counters with a coffee machine can be found in many stores.
Other options to invest money in a small town.

It should be remembered that in a city with a small population the solvency is lower. But a huge plus is the fact that rent for premises is much lower than in big cities.

What store to open in a small town

First of all, it is worth analyzing the market and abandoning ideas for which there are already 1 or several retail outlets. However, it’s worth assessing the location here.

From those stores in last years trending:

childen's goods,
Goods for pets,
hardware stores,
car accessories,
fabric and sewing supplies store.

What kind of business is profitable to open in a small town?

In a small town it is quite possible to open profitable business, if you carefully study the demand and needs of the local population.

In a provincial town, people’s income level is much lower than in a metropolis, but the costs of renting premises and start-up capital for organizing a business will also be much lower.

There is another advantage of starting a business in a small town - the high level of quality of goods and services will not go unnoticed, and best advertising will become word of mouth from satisfied customers.

Salon

No matter how prosaic and traditional this business is, a wide-profile hairdressing salon is always provided with a range of work.

Even if the town is very small, the men living in it need to get their hair cut, and the desire of women to be beautiful and well-groomed is the same everywhere - both in the capital and on the periphery.

A hairdressing salon must have a manicure-pedicurist and a beauty salon.

Butcher shop

Organizing a small butcher shop, where there will always be fresh and high-quality products, is practically a win-win option.

Now more and more people prefer to come to a clean store, where the sanitary condition, service, and, most importantly, weight are at the highest level. It is advisable to also have in the assortment sausages, smoked meats, etc.

It is important to choose a good location for the store, but it definitely should not be located in the city market.

Flower shop

Not a single holiday is complete without flowers. But since we're talking about about business in a small town, it is advisable to organize a comprehensive agency where you can buy flowers, order decorations for a holiday or organize a celebration and other related services.

Furniture repair and reupholstery workshop

Acquisition upholstered furniture the idea is good, but quite expensive, sometimes repairs are much cheaper, and a sofa or armchair after restoration can hardly be distinguished from a new product. Usually, if professional conscientious craftsmen work in such a workshop, then they always have a lot of orders.

homemade baking

Today, both in a large metropolis and in a provincial town, women do not have enough time to bake sweets beloved by all household members - cakes, pies, homemade cookies. And before a family holiday there is so much hassle that there is no longer enough energy to make a birthday cake.

Therefore, for confectionery masters, the idea of organizing a private confectionery is very relevant. Home-baked goods are a popular product, and the profitability of this business depends on the quality of the products.

Peri-educational and educational services

Huge demand for English courses and Chinese languages. Special courses for adults. Simplified programs for preschoolers and schoolchildren.

Acting and stage behavior courses would be appropriate for preschoolers and primary schoolchildren. Moreover, this trend is so strong that similar classes are opening in music schools.

Drawing and singing lessons. Enroll in art class or to a pop class - this is difficult for many children; parents are willing to pay for their children to develop. It’s a very rewarding job - you help children and adults become better people, bring benefits to society, and get paid well for it.

What ideas do you have?

UPD: hundreds of new business ideas - the list is constantly being updated.

What is the best profitable business to open in a small town from scratch?

In a small town, you can also successfully run your own business and prosper. But you can also go broke or simply not earn anything.

Moreover, everything depends not only on chance, but also on yourself.

How you run your business, what line of activity you choose, how you organize your business - all this is of great importance.

Let's take a closer look at what the pitfalls of your business are, where you can find benefits and how to organize everything.

Pros and cons of small business in a small town

Before you open your own business, you need to realistically assess the situation and think everything through. Pros of conducting own business in a small town are as follows:

Lack of competitors (or a small number of them). If you have carefully selected your field of activity, you may find that no one else is doing this in your city.
Ensuring the absence of competitors in the future. This option is possible if you decide to start selling products well-known company, which does not yet have a representative office in your city. You should sign an exclusive supply agreement, and then you will be protected from competitors.
Rental prices. Whatever you decide to do, in any case, in a small city it will cost you much less than in a metropolis. This applies to the price of renting premises, salaries to employees and even advertising your business. All you need to do is complete one or two orders well, and people will know about you. If you are engaged in trade, then you should sell high-quality and not very expensive goods - then customers will advise their friends and acquaintances to visit your store.

Disadvantages of starting such a business:

Fewer clients. Since the population of your town is small, there will be fewer people in need of your services.
Low level of income of the population. In small cities, salaries are much lower, which means people are willing to spend less money.
Lack of qualified personnel. A situation may arise that there are no specialists in the city who are knowledgeable in your chosen niche. Or your competitors have already got them.
Word of mouth can work not only in your favor, but also against you. If you made a mistake once (sold defective goods, poorly fulfilled the order or did not meet its deadlines), word of this can quickly spread throughout the city. Then you will get a bad reputation, which is absolutely not what you want.

Other nuances of starting your own business

Before starting your own business, you need to think carefully about its details and take into account the following nuances:

your business should not require the recruitment of first-class specialists, as this may cause problems;
make sure that your business will be at least somewhat in demand in your area. Otherwise there is no point in opening it;
When creating your own business, you must be 100% confident in your abilities. If you later change your mind and close the business due to difficulties, then in a small town this will become public knowledge. And then it will be much more difficult for you to open another business - people will not be able to trust you.

What to consider when choosing a field of activity

When choosing what exactly you will do, you need to consider the following factors:

Your experience in this field. It doesn’t matter whether you work yourself or hire staff - in any case, you must be well versed in your chosen business and be able to train hired workers.
Are you interested in business? If there is no such interest, then there is no point in doing it.
Demand for your services in the chosen area. Even if you organize everything at the highest level, purchase high-quality goods, order a chic sign and perfectly train your staff, but local population will not feel the need for your goods - you should not expect much profit.
Your willingness to dedicate to the business most of its time. Once you open a store and hire a salesperson, you still have to pay attention to the business.

Examples of profitable small business options

It is important to remember that in a small town, the option of copying other people's ideas will most likely not work - you will have to come up with something original. To do this, you must be interested in your business, you must understand it well, and not just earn income from it.

Here are some ideas for things to do:

In general, this topic can be developed endlessly. There are no specific standards for exactly what you can easily make money from. Each location has its own characteristics and needs.

The main thing to consider when starting your own business is having minimal experience, a small capital to start with, and choosing a suitable place to work. Everything else will follow with time.

You can learn a few more from the following video good ideas for your business:

Internet business

There is also an option to organize a business online. This type of activity has a lot of advantages:

no need to spend money on renting premises;
there is no need to hire staff, at least at first, when there are few orders;
You can work in your free time according to a schedule convenient for you.

Internet business options:

Website creation and currently popular SEO optimization Internet resources, which allows them to rank more in search engines high places– if you have certain knowledge that can be acquired using the Internet, you can earn pretty good money.
Online store. Having chosen a type of product that will be widely popular, you can start selling it online.
Copywriting. If you are well versed in any field (real estate, construction, design, makeup, handmade, etc.) and have writing skills, you can make money on the Internet by selling your texts. At high quality material you can regularly earn a good income.

Business from home

If you are tired of going to a low-paying job every day, which also takes up all your free time, you can organize your own business at home. To do this, you need to figure out what you can do so well that people will pay for it, and get to work.

Here are some options for what you can do:

Making salads, pastries, cakes. By devoting your evenings to cooking, you can sell for several hours a day in places where people going to lunch (for example, near office buildings) will want to buy something tasty from you. Since the demand for finished products is very high, you will not end up with customers.
Growing vegetables and fruits. If you have your own vegetable garden or several fruit trees, then selling your grown produce would be an excellent option for you. The same applies to selling homemade milk, cheese and other fermented milk products - if you have a cow. Running a greenhouse is also a good business idea. In this case, you can sell vegetables even in winter, when their prices increase significantly.
Private transportation. At a time convenient for you, if you have your own car, you can provide a taxi service. To do this, you just need to know your city well.
Raising Muscovy Ducks. This kind poultry quite unpretentious, grows quickly and without much hassle. Subsequently, the ducks can be sold: to restaurants, wholesalers, and at the market. The income ends up being pretty decent.
Tutoring. If you are well versed in any school or university subject, you can teach it to schoolchildren and students for money.
Tailoring bed linen to order. If you have sewing machine and sewing skills, you can make exclusive lingerie.

Small business for a woman

When going on maternity leave, many women are faced with the fact that they are sorely short of money.

But, not daring to entrust a small child to the care of kindergarten or unable to do so, they cannot go to work.

Then a home-based business can come to their rescue, which would allow them to devote time to the child and at the same time earn money.

For example, a woman on maternity leave can do the following:

Nanny at home. Since you have Small child, then sitting with another one will most likely not be difficult. The main condition is love for children. Rest assured, working mothers who have no one to leave their child with will appreciate your idea. You set the price yourself depending on the average cost of such services in your area.
Needlework. While on maternity leave, you have enough free time that you can devote to creativity. Which one depends on your preferences. Knitting or crocheting things, sewing original sofa cushions, weaving with beads, making soap, cross-stitching pictures, creating soft toys - even if you don’t know how to do something, you can learn everything on the Internet if you want.
Photography class. If you have the ability to take beautiful and original photographs and process them using programs, you can post them on photo banking sites - there they will probably be noticed by the site’s creators and purchased for a certain amount. Of course, these amounts are small, but with regular placement high-quality images you can make good money.
Online consultant. If you don't mind communicating with people every day by phone or online, you can get a job at one of the companies that sell goods online.
Providing manicure services at home. Having the necessary knowledge (you can take special courses for this), you can receive clients at home who want to improve the condition of their nails.

So, we looked at various options for starting your own business in a small town, as well as a business that can be done at home or on the Internet. As you already understood, it all depends on your skills and the needs of your clients.

Having carefully studied these needs and chosen your field of activity, you can open your own business. The main thing here is to believe in yourself, devote enough time to the business and treat your clients well. Then the success of your endeavor will be guaranteed.